The
by: Dorielle Hadar
I n i t i a t i v e
is the median age in Rwanda
is an average life expectancy at birth
listed Rwandan orphans as of 2009, representing
of the 11.7M total population
1955
690k6%
1 out of 4 Rwandans will never learn how to read or write
“Education is a human right with immense power to transform. On its foundation rest the cornerstones of freedom, democracy and sustainable
#Make a change #SeedForGrowth
raise money to build a primary school
in the Urukundo Learning Center in
Rwanda, providing at least 25 deprived
children each year with a necessary and
fundamental academic foundation.
A s i m p l e p l a n t o c h a n g e t h e s t a t i s t i c s :
b u i
c l a s s
l d
r o o m s
“Education is the most powerful weapon which you can use to change the world” - Mandela
#SeedforGrowth
HOW Raise funds
through a
one-time
charity event
in NYC
Find a venue
Find sponsors
Find entertainment
Find people
“55 is the average life expectancy in Rwanda (compared to 78 in the US)”
Make a change. #SeedforGrowth
“
“
I just came back from spending 2 months in an orphanage in Rwanda.
It was the most amazing experience I’ve ever had.
These kids have nothing, their families were s l a u g h t e r e d in the
genocide, and yet they’re so happy.
Kagame wants to piece Rwanda back together, starting with education.
Education is the most fundamental tool we can give these kids in order for them
to grow up and live a normal, non-discriminatory lifestyle.
Building the Team
Sarah Louzon
Maxime Attal
Dorielle Hadar
Make a change. #SeedforGrowth
Finding A VenueW e h a d t o m a k e s u r e t h a t t h e s p a c e
w a s b i g , c o s t - e f fe c t i v e , a n d i n c l u d e d
a m e n i t i e s
We began searching for venues all around
Manhattan, setting up appointments and
weighing the pros and cons of each. The
600 people, included
all of the amenities we needed, the only
issue was cost. We weighed pros and
cons and knew that just by the mere fact
that the event would be held at the Bowery
Hotel would entice our sponsors as well
as our guests. Although throughout the
process we incurred more costs than
anticipated, we were able to let go of other
added value items and balance it out.
3rd
ave/B
ow
ery
42nd st
The Bowery Hotel
335 Bowery
New York, NY 10003
“Party for a cause...yes please.
underprivileged children”Buy your tickets @ http://seedforgrowth.eventbrite.com/
#makeachange #seedforgrowth
SponsorsWe didn’t have the budget to provide
drinks and food for our guests so...
We began researching potential
sponsors that might be willing to be a part of
the initiative in exchange for helping a good
cause and promotion for their brand.
We looked at sponsors that had helped
previous charities or had done work
in Rwanda, spoke to our respective
networks for any contacts they might
have, compiled a list and began emailing.
7 sponsors. Throughout the time leading up
to the event we had to discuss quantity,
logistics, and agreed upon promotion for
their generous donations.
and communication groups, is sponsoring the Seed for Growth charity event. Way to #makeachange”
#SeedforGrowth
EntertainmentW e w a n t e d t o a d d v a l u e t o o u r e v e n t
b y b r i n g i n g i n a d i v e r s e a r r a y o f
a c t i v i t i e s
We began researching what forms
of entertainment would be fun as well
as feasible to implement at the event.
Considering the vast amount of artists,
DJs, and photographers in NYC, it was just
a matter of reaching out to friends as well
This process took months. We started
out merely wanting a silent auction,
DJs and photographers, but as the
event came closer we realized we could
do so much more. We collaborated with a
gallery to do a pop up art exhibition
in the space, found a tarot card
reader, electric violinist as well as a
magician, all of whom graciously donated
their time and skills. The main problem was
making sure these artists worked within
our time schedule. It was about using
our extensive mediums of communication
to reach each and every one of them and
make sure they delivered on time.
“Come feel the eclectic beats from Electric Room resident DJ Max Pask - more DJs to come, stay posted..”
Secure your ticket now @ http://seedforgrowth.eventbrite.com/
You are co
rdially invit
ed
to make a ch
ange
help us fund Hope Made Real’s primary school”
eventbrite.com/
#makeachange #seedforgrowth
125$5,500Invaluable
Raised a total of $42,707 in revenues and $23,038 event alone. Enough to build...
furnished classroom with supplies
kids per year who can now receive an education
left over for the next classroom
awareness
will now implement her dream by building a primary school for the children of the Urukundo Learning Center in the South Province of Rwanda.
Not only did your presence and generous contributions help build the actual classrooms, but also all of the furniture and school supplies needed by the kids;; you might not know who they are, their name and stories, but you can be sure of one single thing: you altered their destinies, for the better.
Thank you again so much for those who were present to the Seed for Growth event, to our donors, sponsors, benefactors and to the members of the
Hope to see you all next year...”
Picture page 7: photographed by Pablo Frisk, www.vogue.com
Pictures page 9: www.hopemadereal.org
Credits