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Page 1: #SCCDigitalSummit Digital Leadership

Digital LeadershipSusan Hallam

[email protected]@susanhallamhttp://www.linkedin.com/in/susanhallam

Page 2: #SCCDigitalSummit Digital Leadership

Leadership is a process of social influence, which maximizes the efforts of others

towards the achievement of a goal.

Kevin Krusekevinkruse.com/

Page 3: #SCCDigitalSummit Digital Leadership

AcquisitionEngagementConversionRetention & Loyalty

Page 4: #SCCDigitalSummit Digital Leadership

The Promises We Make

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Leadership is a process of social influence, which maximizes the efforts of others,

towards the achievement of a goal.

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Facebook Zero: Platform Neutrality

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Number of FollowersNumber of Fans

Number of Tweets Number of Posts

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Real Social Media Leadership

1. Amplification2. Applause3. Economic value4. Conversation

http://www.kaushik.net/avinash/

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Leadership is a process of social influence, which maximizes the efforts of others,

towards the achievement of a goal.

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Conducting Experiments

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Leadership is a process of social influence, which maximizes the efforts of others,

towards the achievement of a goal.

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Smartphones are the world

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The Internet of Everything

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Power is redistributed

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There is no E in ecommerce anymore

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Data is Your Friend

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Do you want to be a digital leader?

• Know your True North• Have a vision, and be ready to adapt• Be prepared: lifelong training, development

and learning• JDI: disciplined execution• It’s not just digital… it’s people

Page 28: #SCCDigitalSummit Digital Leadership

Leadership is a process of social influence, which maximizes the efforts of others towards

the achievement of a goal.

Kevin Krusekevinkruse.com/

Page 29: #SCCDigitalSummit Digital Leadership

Digital LeadershipSusan Hallam

[email protected]@susanhallamhttp://www.linkedin.com/in/susanhallam


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