Sabah BashiruddinSadiah Choudhry
Saahid JamiMelanie Mathov
Heather McCrackenQasim Zaidi
Mission Statement
HITS operates a safe, secure, and reliable IT Healthcare system to distribute high-quality, low-cost essential services, strengthening the capacity of the nation’s healthcare system to ensure long-term sustainability and supporting collaboration and information-sharing among the nation’s healthcare professionals.
Ethiopia
• Population of 85.2 million• Agrarian economy• Second fastest growing
economy in Sub-Saharan Africa
• Major health concerns:– Communicable diseases – HIV/AIDS
HITS?
• Health Information Management Database
• Target: Hospitals• Include:
– Doctor’s Information– Patient’s Information– Pharmacy’s Information– Billing– Scheduling
• Connected via Network
Outcome..
• Decrease death rate through proper treatment
• Increase patient volume per hospital
• Less malpractice cases• Create reports and run the
hospital efficiently• Help the economy overall
Operational Structure
Funding Requirements
Capital Needed: $ 3 Million
Capital Utilization:
Product Design $ 1.7 Million
Product Delivery $ 1.1 Million
Product Management $ 900K
Reserve Capital $ 300K
**Opportunity to expand system for use in other countries by 2014**
5 Year Projection
Projected ROI for 5 years = 26.25%
Marketing in Ethiopia
• Our target market would be hospitals, health centers, and clinics.
• With the figures above we feel that we can market our product to many facilities.
• Magazines and ads such as the Ethiopian medical Journal
• Healthcare-related conventions • In-person presentations to
target facilities and administrators
Marketing in Ethiopia
Limitations• Infrastructure
– Materials need to be imported– Power surges/outages – Viruses– Hard drives crashing– Computer Errors
• Health Information Security– Medical records being stolen or
exposed– Medical record spying
• Limited start up funds– Need investment
Solutions• Infrastructure
– Suppliers and shipping available– Backup batteries/generator– Information backup on external
drives– Data checking
• Information Security– Firewall– Internet security
• Limited start up funds– Investment
• Safe, secure, and reliable IT Healthcare system
• Prevent communicable diseases
• Opportunity for growth• Beneficial for economy
Final Thoughts…
