2012 Research Survey by Tact Medical Staffing
RNs are too!
Tact Medical Staffing is a team of dedicated staffing consultants providing strategic solutions
for talent acquisition.
8,000+ Registered Nurses
in NY & NJ were Surveyed Online
Purpose: To Assess the Online Social Habits
of Healthcare Practitioners
69% Search for Jobs or Career Advice
68% Keep Up-to-Date with News
65% Stay Informed of Healthcare Trends
45% Are Looking to Network
44% Chat with Friends and Family
74% Research an Organization or Business
What Are the Online Behavioral Patterns of Registered Nurses?
Internet Behaviors in the U.S.
78%Of Americans
Regularly Use the Internet
66%Of Americans Regularly
Use Social Media1
How Do Nurses Compare?
100%Responded Using the
Internet Daily
94%Of Nurses Regularly
Use Social Media
Nurses and Social Media
GET CONNECTED!
Google+
YouTube
FourSquare
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Which Social Networks Do You Subscribe To?
58% of Nurses Use
Daily
Career Opportunities
Networking & Collaboration
CE Credits
Testimonials
Healthcare & Nursing News
Educational Resources
Job Interview & Career Tips
What Content Engages Nurses Online?
Why is Social Media Important for Healthcare Professionals?
Collaborate with healthcare professionals
Career and education opportunities
Current healthcare news and trends
Social Media EthicsSocial & Professional Conduct
Online Nurses Should Never
“Friend” Patients or Post Confidential
Information
In 2010, 33 of 45 Boards of Nursing received complaints of nurses posting patients’ photos & information
online.
Blogs, or interactive online journals, create engaging
communities of inter-professional collaboration.
Why Blogging Matters
100%Surveyed Read
Healthcare-Related Blogs
The Goal:
To provide valuable information to your
audience.
46%
54%
YesNo
Nearly Half Said Yes!
Are Nurses Interested in Contributing to Online Forums?
What Information Would Nurses Be Interested in Sharing?
17% Photos
7% Other
48% Testimonials
95% Articles
87% CE Credits
53% BLS/ACLS Recertification
40% Industry Speakers
33% Career Counselors
What Attracts Nurses to Join Online Communities?
This survey provides insight to build and
engage online communities for the nursing profession
With this information, healthcare corporations can foster an environment of online
collaboration with their nursing workforce.
CONNECTINGPeople and Jobs
Healthcare
At Tact Medical Staffing, we are committed to providing
full-service healthcare staffing solutions and matching our employees with the most rewarding
jobs, careers and lifestyle choices.
Connect with Us:• Phone: (212) 766-0200 • Email: [email protected] • Website: www.tactstaff.com • Facebook: www.facebook.com/TactMedicalStaffing • Twitter: www.twitter.com/TactStaffing • LinkedIn: www.linkedin.com/company/tact-medical-staffing
Appendix
“Digital Differences: Pew Internet & American Life Project.” Pew Research Center. April 2012
http://pewinternet.org/~/media//Files/Reports/2012/PIP_Digital_differences_041312.pdf
“Nursing Shortage Fact-Sheet.” American Nurses Association. August 2012
www.aacn.nche.edu/media-relations/fact-sheets/nursing-shortage
“White Paper: A Nurse’s Guide to the Use of Social Media.” National Council of State Boards of Nursing (NCSBN). August 2011
https://www.ncsbn.org/Social_Media.pdf
