RESPONDING TO DISRUPTIONSDr.Chawapol Jariyawiroj
Country Manager – AWS Thailand
The world has changed…
Consumers want their services faster, more customized, better,
cheaper, anytime, anywhere
Explosion of structured and unstructured data
Cloud technology has proven to be the most
disruptive technology in history
75B devices to be connected to internet by 2020
9.4 devices/person
Real Time
is NOT Enough…
The future is
Predictive business
Bracing for the changes
• BCG research indicates that leaders believe the biggest impacts on their industry will come from:– Speed of adopting new
technology– Big-data analytics– Technology platforms– Enhanced operations
processes
Tools to innovate to serve customers better
To understand what customers really want
To bring innovations to the market faster and cheaper
To help your workforce to be more productive and deliver more value than ever before
Speed of adopting new technology
Big-data analytics
Technology platforms
Enhanced operations processes
What do these companies have in Common??
Meerkat
VARIABLE
EXPENSEReplace capital
expenditure with variable
expense
ECONOMIES
OF SCALELower variable expense
than companies can
achieve themselves
ELASTIC
CAPACITYNo need to guess capacity
requirements and over-
provision
SPEED AND
AGILITYInfrastructure in minutes
not weeks
FOCUS ON
BUSINESS not ITNot undifferentiated heavy
IT lifting
INCREASE
INNOVATIONLower the cost of
experimentation
Cloud has leveled the Playing Fields in every industry
Media & Entertainment
GamingHealthcare
Financial Services
GovernmentEnterprise IT
Manufacturing Travel/Hospitality Life Sciences Home
Now the “Traditional” Enterprises are following suit
“You’re going to change every part the customer sees. You won’t have a lot of money. There will be a very small team. There will be a working product in 3
months. And you will have a production product in 11 or 12 months.”
Chip Blankenship, CEO of GE Appliances
A Digital Business is all about turning
Data
Business Value
Digital Businesses differentiate themselves purely through:
ideas, data and customer relationships
Digital transformation means
REINVENTION of core offerings & processes
or
INVENTION of new ones
through
Digital technologies
The faster you get new ideas to market,
The better you collect, analyze and predict data,
The quicker you react to customer feedback,
= The more successful you are.
Culture of InnovationEnabling Innovation for
Everyone
Digital Startup Customers
Meerkat
Digital Enterprise Customers
AWS Digital Media Customers
NASA/JPL
Invention comes in many forms and at many scales. The most radical and transformative of inventions are often those that empower others to unleashtheir creativity – to pursue their dreams.
Jeffrey P. BezosFounder and Chief Executive OfficerAmazon.com, Inc.
TheInstitutional
YES!
OUR MISSION
we want to be earth’s most customer centric company
TheInstitutional
YES!
OUR COMMITTMENT
we make our customers’ lives easier
TheInstitutional
YES!
INNOVATION AT THE EDGE
enable everyone to innovate
TheInstitutional
YES!
Translating Sign Language to Speech
• Bluetooth enabled gloves • Records hand position and
movement• Uses deep learning to
match gestures with words• Text to speech
TheInstitutional
YES!
AMAZON’S INNOVATION EQUATION
f(i) =
Culture Organization*
Architecture^Mechanisms *
TheInstitutional
YES!
Innovation manifested across so many domains…
Drone Development
Advanced Shopping
Kindle Reader In-house Entertainment
Grocery Delivery
Video Streaming
Home AutomationCloud Computing
»Mechanisms Working Backwards Process
Andon CordCorrection of Error (COE)
How do we organize for innovation?
TheInstitutional
YES!
WHERE INNOVATION STARTS
we start with the customer and work backwards
TheInstitutional
YES!write the press release
TheInstitutional
YES!write the FAQ
TheInstitutional
YES!define the user interaction and write the manual
»Mechanisms Working Backwards Process
Andon CordCorrection of Error (COE)
»ArchitectureMicro-services Architectures
Loosely Coupled ApplicationsSelf Service Platforms – No Gatekeepers
How do we organize for innovation?
TheInstitutional
YES!
“We are creating powerful self-service platforms that allow thousands of people to boldly experiment and
accomplish things that would otherwise be
impossible or impractical."
Self-Service Platforms without Gatekeepers
amazon vertraulich
HYBRID
ARCHITECTURE
Data Backups
Integrated
App
Deployments
Direct
Connect
Identity
Federation
Integrated
Resource
Management
Integrated
Networking
MARKETPLACE
Business
AppsDatabases
DevOps
ToolsNetworkingSecurity Storage
Business
Intelligence
ENTERPRISE
APPS
Virtual
Desktops
Sharing &
Collaboration
Corporate
Backup
IoT
Rules
Engine
Device
Shadows
Device
SDKs
Registry
Device
Gateway
DEVELOPMENT & OPERATIONSMOBILE SERVICESAPP SERVICESANALYTICS
Data
Warehousing
Hadoop/
Spark
Streaming Data
Collection
Machine
Learning
Elastic
Search
Queuing &
Notifications
Workflow
Search
Transcoding
One-click App
Deployment
Identity
Sync
Mobile App
Testing
Push
Notifications
DevOps Resource
Management
Application Lifecycle
Management
Containers
Triggers
Resource
Templates
API
Gateway
Streaming Data
Analysis
Business
Intelligence
Mobile
Analytics
Single Integrated
Console
TECHNICAL & BUSINESS SUPPORT
SupportProfessional
Services
Account
Management
Partner
Ecosystem
Solutions
Architects
Training &
Certification
Security &
Billing Reports
GAMING
3D Game
Engine
Character
Designer
Multiplayer
Service
Twitch
Integration
Cloud
Integration
RegionsAvailability
Zones
Points of
Presence
INFRASTRUCTURE
CORE SERVICES
ComputeVMs, Auto-scaling, Load Balancing,
Containers, Cloud functions
StorageObject, Blocks, File,
Archivals, Import/Export
DatabasesRelational, NoSQL,
Caching, Migration
CDN NetworkingVPC, DX, DNS
Access ControlIdentity
Management
Key
Management &
Storage
Monitoring
& Logs
SECURITY & COMPLIANCE
Resource &
Usage Auditing
Configuration
Compliance
Web application
firewall
Assessment and
reporting
Most Robust, Fully-Featured Technology Infrastructure Platform
»Mechanisms Working Backwards Process
Andon CordCorrection of Error (COE)
»ArchitectureMicro-services Architectures
Loosely Coupled ApplicationsSelf Service Platforms – No Gatekeepers
»CultureOur People: we hire builders, innovators, entrepreneursOur Beliefs: Amazon Leadership Principles
How do we organize for innovation?
TheInstitutional
YES!
“We will make bold rather than timid investment decisions where we see a sufficient probability of gaining
market leadership advantages. Some of these investments will pay off, others will not, and we will have
learned another valuable lesson in either case.” Jeff Bezos, 2013 Shareholder letter
Entrepreneurial Culture
At Amazon, we hire Builders and let them Build
Everyone of us is a leader on our mission
Customer ObsessionOwnership
Invent and SimplifyAre Right, A Lot
Hire and Develop the BestInsist on the Highest Standards
Think BigBias for Action
FrugalityLearn and Be Curious
Earn TrustDive Deep
Have Backbone; Disagree and CommitDeliver Results
Amazon Leadership Principles
»Mechanisms Working Backwards Process
Andon CordCorrection of Error (COE)
»ArchitectureMicro-services Architectures
Loosely Coupled ApplicationsSelf Service Platforms – No Gatekeepers
»CultureOur People: we hire builders, innovators, entrepreneursOur Beliefs: Amazon Leadership Principles
»Organization
Experimentation
Two Pizza Teams
How do we organize for innovation?
TheInstitutional
YES!
• AWS Services enable experimentation via primitives
• Companies can build on existing services
• Rapid prototyping and iteration are key
• Embrace failure
Experiment Frequently
TheInstitutional
YES!
WILLINGNESS TO BE MISUNDERSTOOD
for a long period of time
amazon vertraulich
TheInstitutional
YES!
TheInstitutional
YES!
Learn from failures…
TheInstitutional
YES!
• Decompose to Primitive Problems
• Single-threaded focus• Small “Two Pizza Teams”• Enables self-directed teams• Fosters ownership & autonomy
Two Pizza Teams
»Mechanisms Working Backwards Process
Andon CordCorrection of Error (COE)
»ArchitectureMicro-services Architectures
Loosely Coupled ApplicationsSelf Service Platforms – No Gatekeepers
»CultureOur People: we hire builders, innovators, entrepreneursOur Beliefs: Amazon Leadership Principles
»Organization
Experimentation
Two Pizza Teams
How do we organize for innovation?
We had three big ideas at Amazon that we have stuck with for 20+ years, and they are the reason we are successful: put the customer first, invent and be patient.
Jeffrey P. BezosFounder and Chief Executive OfficerAmazon.com, Inc.
TheInstitutional
YES!
THANK YOU