Resis%ng Change: If It’s Fu%le, Why Do So Many People Do It?
Kim Eke, Manager, Teaching and Learning Interac%ve, UNC at Chapel Hill Megan Perrone, Marke%ng Manager, rSmart
Agenda
• Resis%ng Change: Theories • Change Models • Diffusion of Innova%ons • CBAM (Concerns-‐based Adop%on Model)
• Lessons Learned • Brainstorm session: What are you facing?
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Why do people resist change?
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Fear of losing money (reduc%on in salary or budget)
Fear losing network or tradi%ons
Fear of losing power, control status
Fear of losing assignments or job
Fear of not having competences to change old habits or to learn new things
Fear of not being involved or being involved in the change
process FEAR
CHANGE MODELS You can overcome this challenge by understanding the different
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Diffusion of Innova%on Theory
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KNOWLEDGE
PERSUASION
CONFIRMATION
IMPLEMENTATION
DECISION
Cogni%ve thinking phase: Awareness knowledge, How-‐to knowledge, Principles knowledge
AVtude forma%on; affec%ve thinking phase: Seeks informa%on, decides what is credible, and interprets
Adop%on or rejec%on phase: Trailability is key
Re-‐Inven%on phase: Branding/Customiza%on/building new tools may occur
Reinforcement phase: Seek reinforcement for decision already made or reverse decision
Concerns-‐Based Adop%on Model (CBAM)
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Change models can help us
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You want us to change?!
Just say no!
LESSONS LEARNED FROM OTHERS
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Get faculty involved early, o]en
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University of California, Santa Cruz: • Involve faculty in the tool selec%on • Involve faculty and staff in the configura%on Session • Test and tweak the configura%on se[ngs with your faculty
UNC Faculty Interviews
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UNC Innovators site & events
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Be honest & transparent
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Be honest about which old tools were be^er, but focus on what the whole package brings to the campus (UCSC) Host mee%ngs where you just answer ques%ons (Pacific)
UNC
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Provide a range of op%ons
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University of Pacific: • One on one consulta%ons • Provide a test environment so faculty can try Sakai on their own • Host regular training workshops
Roger Williams University: Create faculty and student mentors that can encourage par%cipa%on and help with training
Be crea%ve! Express yourself!
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Cerritos College M.L. BeVno, Dean of Academic Affairs
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Engaging the campus with a comic strip TalonMan vs. Dr. OldSkool
h^p://www.rsmart.com/customers/success-‐stories/cerritos-‐college
Par%cipate in the Community
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WHAT ARE YOU FACING? ADD IDEAS HERE: HTTPS://CONFLUENCE.SAKAIPROJECT.ORG/PAGES/VIEWPAGE.ACTION?PAGEID=75662756
Open discussion %me! Let’s break off into groups!
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Evalua%ng: S%ll exploring op%ons. Pilo%ng Sakai.
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Implemen%ng: Decision has been made to move to Sakai, but s%ll need to implement, configure, train, etc.
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Using: Sakai is only LMS running on your campus, but adop%on rates are low.
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Ques%ons to Answer
• What are your biggest challenges? • What strategies have you tried that worked or didn’t work? • What are you thinking about trying, but haven’t yet?
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