REIMAGINING HOME BUYER COMMUNICATION
Managing your sales and marketing processes
MEET YOUR SPEAKER
DAVE BETCHER VP OF CONSULTING SERVICE LASSO CRM
TODAY’S LEARNING OUTCOMES
Why do we need a systemized approach
Determining your goals: initial response, re-engage, educate, or appointment setting
What does a successful work-flow (sales and marketing process) look like
Getting your content ready: Mapping your content to the prospect’s journey
The types of campaigns you should be creating based on the Marketing-Sales funnel
WHY WE NEED A SYSTEMIZED APPROACH
1) INCREASE YOUR REACH
2) INCREASE YOUR EFFECTIVENESS
3) GIVES YOU MORE BANDWIDTH
4) INCREASES YOUR CUSTOMER’S SATISFACTION
More then ever, sales and marketing is all about building and nurturing relationships. Each departments needs to be creating communication that is focused on providing
value and support
THE AUTO REPLY THE MOST IMPORTANT EMAIL YOU WILL SEND
What is your call to action?
Subject Line – Identify Builder Or Community
First
Personal
Introduction
Next Step Call To
Action
Direct Them Back To
Website & Social Media
All Personal
Contact Details
With Active Links
THE ELEMENTS OF A PERFECT FOLLOW UP EMAIL Subject Line:
7 words or less
Identify builder first, then
reason for email
No !, $ or ? Or ALL CAPS
Personalization:
Not only name, but conversational
through message
Re-emphasize your
commitment to
customer
Set expectation
of next steps Multiple options
to click back to
website
Link address to Google Maps
Link to Social Media
Subject Line – Identify Builder And
Source Of Lead
Personal
Introduction
Next Step Call To
Action
Direct Them To Website and
Social Media
All Personal
Contact Details
With Active Links
Personal Emails Generate 5 x the
click rates and 4 times the open
rates compared to other bulk
emails.
PERSONALIZE FOLLOW UP FOR DIFFERENT SOURCES
TELL THEM YOUR STORY
Subject Line – Identify Builder Or Community
First
Useful Knowledge –
Emphasize Key Points
Call To Action
All Personal
Contact Details
With Active Links