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Introduction
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Outline Introduction
Current ScenarioLiterature review General
Recycle oil high cost
Human Governancesafe the world thanmaking more profit
International HG to protect the earth
HG bad : Food for animal
cosmetic
Local
Biogas Biomass town supported by UPM, Ministry
of Housing and Local Municipal
Recycle cooking oil Increase price in cooking oil drive the
demand for recycle cooking oil
HG Issue Halal and Haram
Developing Market Strategy and Plan
Problem Statement Marketing Strategy for Recycle Cooking Oil
Intensive growth
Integrated growth
Diversification
Marketing Segmenting , Targeting andPositioning
Marketing Mix Strategy
6P for Recycle Cooking oil People
Product
Promotion
Process
Price
Place / Distribution
Expected benefits for Shareholders / B2B andB2c
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What is
Recycle
Cooking Oil?
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Problem
Problem Statement :
Poor Positioning Strategy for recycled cooking oil
How to market recycled cooking oil for the benefit
of environment and people in Malaysia
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Marketing Strategy for Recycle
Cooking Oil
Strategic
Planning
Gap
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Malaysian Cultural
Variety of races.
Malaysia is an Islam country.
Recycle cooking oil into biomass or energycreate HALAL issues among muslim
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Current Scenarios International
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Current Scenarios Local
Disposal used cooking call into sewage system
Lack of landfill to dispose cooking oil
Muslim suspitious on HALAL status to handle
biomass products. People not aware of benefit of used cooking oil
UPM-MARDI-KPT partnership to develop biomass
product. Melacca Biodiesel Program for green
environment.
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Local Marketing Strategies
(Government)
Create awarness to promote recycle cooking
oil program. (Cash converter used cooking oil
Program)
Funding technology to converting used
cooking oil to biomass as a new source of
energy.
Develop recycle cooking oil center at
residental area.
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Local Marketing Strategies (Manager)
Partnership with Municipal to cater collection
services. (business and residential area)
Acquired Storage facility and logistic.
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Local Marketing Strategies (Consumer)
If near any animal farms, work together with the
farms owner to produce animal feed from
cooking oil. (MPOB have the formula). All local
encourage to sell the used cooking oil to farmowner.
At home have small container to hold cooking oil.
Educate children the benefit of used cooking oil
can use to produce, animal feeds, soap or
biodiesel.