Recruiting and Engaging Millennials
Nicki Anderson
President/CEO Naperville Area Chamber of Commerce
Vision
Just the Facts
• 56% of Membership/Associations report challenge in attracting and retaining young Members
• 37% of Millennials find Membership too $$
• Less than 1% of Members are between 25-34 years old.
*Associationsonline.com
OUR JOURNEY
STEP 1. INTERVIEWS
Step 2. Board of Directors
Step 3. Tone down formality
Step 4. Engage and listen
Step 5. Educational Opportunities
Step 6. Make It Personal!
Step 7. Giving Back
Step 8. Engage with Social Media
Step 9. Creating Connections
Step 10. Time for Change
Vital Changes
• Interviews to learn what YP’s want
• Relevant educational programs
• Professional Development
• Legacy Circle
• Family Business Roundtable
• Unique and relevant programs
• Social Impact Day
• Give YP’s power and choice
• Improved communication methods
• Enhanced social media
• HS Mentorship program
• Adopt an NFP
• Board Engagement
• Leadership Naperville!