E2C Reconnecting Generation
BACKGROUND
SENIOR CITIZEN
The fastest growing age segment
The senior population is expected to grow more
than 25% in the next 5 years
ABOUT
Improve
seniors day
to day life
10,000 smartphones sold
In cooperation with LG ISR
and Huawei
ISRAEL MARKET SUCCESS Our Vision
SENIOR FRIENDLY SMART DEVICES
SIMPLE PHONE WEARABLE EMERGENCY
BRACELET
SIMPLE TABLET SIMPLE SMART TV
MOST SENIORS ARE NOT CONNECTED
AGE
HAVE
CELLPHONE
HAVE
SMARTPHONE
65-74 75-84
84% 67%
25% 8% WHY?
Device complexity
Apps complexity
Touch screen too sensitive
Need assistance to connect
* Pew research 2014
OUR SOLUTION
OUR SOLUTION – SERVICE LAYER APPLICATION
E2C Software
Support
Club
Ecosystem
E2C SOFTWARE - TACKLING THE PHYSICAL LIMITATION
Or
BYOD (Any Android, later on
iPhone as well)
One click installation
Branded box
Uniquely developed
(patent pending) senior
friendly touch buttons +
E2C SOFTWARE - TACKLING THE PHYSICAL LIMITATION
Time to demo:
• Long Click until vibration
• Senior friendly keyboard
• Simplest call functionality
• Message Center
• Picture Center
• Senior friendly content (ads free!!!):
• News
• YouTube
• Radio
• All regular applications
• User level
• Care giver options
LONELINESS
THANK YOU!