Coca-Cola was invented by John S. Pemberton in 1886.
Presentation By: Kartik Mehta (50)
Coca cola’s Brand identity
BUT…
Has it been always successful while…
Re-Branding
???
Reversed Their Horrible Attempt At Rebranding
• New isn't always better when it comes to Coca-Cola.• In what is commonly referred to as the "marketing
blunder of the century" (the 20th century, that is), Coca-Cola tried to replace Coca-Cola Classic with a New Coke in April of 1985.
• At the time, Coke had been hurt by the Pepsi Challenge and thought it would be smart to reformulate for better taste. They thought wrong. Consumers went crazy.
• Protests led by the Society for the Preservation of the Real Thing and Old Cola Drinkers of America.
• One man in San Antonio even drove to a local bottler and bought $1,000 worth of Coca-Cola Classic to stockpile.
• The Company returned to their classic formula, and original branding, in July 1985.
From then they never looked back…
Factors behind the Success of
Coca-Cola’s Brand Identity StrategyPackaging Design. Web Design
Social Applications
Exhibitions
So what does this all mean?
Summary
• Coca-Cola constantly convey their company values and execute their mission statements through various mediums.
• Part of the reason The Coca-Cola Company is so successful is because their brand identity invades the mind of their consumers by being bold and unique.
• The look and feel of the brand adopts an energetic and lively tone to reflect the business’s core values.
TAH
KN YUO
