READERSHIP PROFILE
BY CAITLIN MACDONALD
MY AUDIENCE • Female: 69%
• Male: 31%
• Target audience: 15- 22 year olds
• In education: 57%
• Full time work: 40%
• Part time work: 42%
• ABC1: 68%
• Circulation: 25,524
• Readership: 93,600
ABOUT THEM
Internet
• 94% have and use the internet
• On average they spend 2.3 hours a day online
• 82% have and use internet on there phones
• On average they down load 4 apps a month
• 92% of them are on a social networking site like Facebook or twitter
• 52% of them own a digital camera
• On average they buy 4 DVD’s a month
WHAT THE AUDIENCE MOSTLY SPEND THEIR MONEY ON
• 45% clothes
• 39% shoes
• 47% music festivals/ gigs
• 30% buying music online
• 21% buying CD’s
• 73% Alcohol
• 60% cars/insurance/petrol