Rapid Prototypingis a good idea for startups
@BBC_News_Labsat the International Startup Conference
Ravensbourne, LondonMarch 2014Powered by BBC Connected Studio
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RAPID
PROTOTYPING
what is it?
• A method to TEST YOUR IDEA
• QUICKLY
• in REAL LIFE
• and LEARN from it
RAPID
PROTOTYPING
process
1. select your MINIMUM FEATURESET to “test your unique idea” *
2. CREATE your simple working prototype
3. TEST it with real people in real life**
4. LEARN, make some changes, and do it again to test changes
* Select 1-3 goals, and prioritise features against these. Then choose BARE MINIMUM – see “MVP” literature.** Use real data if possible, and test on people who know nothing about your idea.
RAPID
PROTOTYPING
why is it good?
• Prevents costly mistakes
• Gives you surprising insights
• Helps refine your ideas early & efficiently
RAPID
PROTOTYPING
background
• IT IS NOT NEW(“prototype” comes from greek word πρωτότυπον for “early form”)
• IT’S QUITE COMMON(Most agile development work and Lean Startup principles are rooted in prototyping)
• BUT …. easy to NOT DO(if we are not careful, we will tend to revert to human nature)
RAPID
PROTOTYPING
WE SHOULDMAKE SURE
WE DO ITBECAUSE
WE ARE HUMAN
with human TENDENCIES.
In the absence of Rapid Prototyping, we will:
• ask people “WHAT DO YOU WANT?”,…and
• fester in ANALYSIS PARALYSIS & discussion, and
• TWEAK & REFINE FOREVER…
SO,IN ORDER
TO ACHIEVEPROGRESS
ANDSUCCESS
we need to FOCUS
ANDOVERCOME
THE MOST POWERFULHUMAN CONDITION
THEFEAR ofFAILURE
SOMETIMES
so do not waste time worrying!
motto
1. THINK BIG
2. START SMALL
3. ACT QUICKLY
process, again.
1. select your MINIMUM FEATURESET to “test your unique idea” *
2. CREATE your simple working prototype
3. TEST it with real people in real life**
4. LEARN, make some changes, and do it again.
* Select 1-3 goals, and prioritise features against these. Then choose BARE MINIMUM – see “MVP” literature.** Use real data if possible, and test on people who know nothing about your idea.
RAPID
PROTOTYPING
Thanks
@BBC_News_Labs
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