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RAISING THE PROFILE OF PROGRAMS AND EVENTS THROUGH SOCIAL MEDIA Margaret Ryan Faculty of Arts and Education Deakin University
Deakin University CRICOS Provider Code: 00113B
DEAKIN UNIVERSITY
Faculties
• Deakin has over 42,000 students • Established in 1974, Deakin was Victoria's fourth university
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PROGRAM AREAS Undergraduate and Postgraduate courses
• Faculty Marketing – Teachers are Practitioners in their field
– Creative technologies/facilities
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SOCIAL MEDIA
• Started: April 2009
Deakin University – Arts and Education
• 2013 Twitter: 2,244 followers Facebook: 2,326 fans
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Tweets by @DeakinArtsEd
• Tool: to graph twitter stats http://www.tweetstats.com
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FACEBOOK DEMOGRAPHICS
• Female 64% • Male
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WE POSTED … Activities in the Deakin Motion.Lab
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Deakin University CRICOS Provider Code: 00113B
WHAT DOES @DEAKINARTSED TWEET ABOUT?
• Events • Where staff are appearing (tv, expos, radio);
Works are exhibited; mentions in other media • Student successes; Staff successes • Course/program news • Reinforcing same messages across other
publication (print, f2f )
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WHAT OTHERS SAID From HongKong:
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Deakin University CRICOS Provider Code: 00113B
CONTENT Social media supporting the overall Brand
• Brand awareness • Real examples • Stories – faces, names • Spread of content across
platforms to maximise reach
Courses valued by industry
Flexible learning options
Expert lecturers & researchers
Excellent facilities
International focus
Successful graduates
• Audience • Promise …
• Review what is working for us - Content type - Timing
• Follow social media updates for changes to UI design
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TOOLS
Twitter’s tools • Connect • Search • Lists
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TOOLS
• Twuffer – for scheduling tweets http://twuffer.com/
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• Tool: to create Tweet Cloud http://www.tweetstats.com
@DeakinArtsEd
• Tool – Recent (July 2012-March 2013) – Tweets visualised http://tweettopicexplorer.neoformix.com/
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Deakin University CRICOS Provider Code: 00113B
SUCCESS STORIES
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CONTENT
• Strategy – Experts/Brand • Schedule – fb and twitter
Academic staff contributing to discussions
Academic staff sharing quotes to inspire
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MEDIA Print -> Web -> Social -> Radio
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EVENT SUPPORT
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EVENT TOOLS • Twitterfall: A Twitter client specialising in real-time tweet searches. New tweets fall into the page. http://twitterfall.com/
• Set up to collect tweets into printable PDF documents for an event http://www.tweetdoc.org/ • Storify http://storify.com/
• Data visualisations http://www.tweetarchivist.com/ (~last five days data)
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FACULTY’S SOCIAL MEDIA EXPERIENCE
• Solved a problem • Built buzz around event • Extended access to event
International thought leader,
Professor Noam Chomsky
would be in Melbourne for one event
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Deakin University CRICOS Provider Code: 00113B
FACEBOOK EVENT NUMBERS
0
1000
2000
3000
4000
5000
6000
7000
21-Aug-11 28-Aug-11 4-Sep-11 11-Sep-11 18-Sep-11 25-Sep-11
Opportunity identified
30 attendees
5,351 attendees
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CULT OF PERSONALITY ? Australian events – screen shots from same day:
Adelaide
Melbourne
Sydney
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TWEETS FROM AUDIENCE
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EVENT GUEST BOOK
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Mr Trevor Dean
Manager Corporate Events
Deakin University
Dr Scott Burchill
School of Humanities and Social
Sciences
Deakin University
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PUBLIC LECTURE BY PROFESSOR CHOMSKY “Over 5000 people attended the lecture, and many more watched the event through a live internet stream, to become the single largest event ever organised by Deakin.”
RADIO – 2011 IN REVIEW – Industry communications consultant reviewed the year of social media and
highlighted Deakin University’s effective use of social media in promoting this
event
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Twitter.com/DeakinArtsEd
(2,244 followers) The most active of all twitter accounts at Deakin University
2,300 tweets
Facebook.com/DeakinArtsEd (2,326 followers)
Social Media @DeakinArtsEd
Early adopters
Engaging content
Numerous academic staff on
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THANK YOU
@margryan
Margaret Ryan
