The UK’s Largest Pureplay Home & Garden Online Retailer
Rachel Sheridan, Trading Director ‐ 17th June 2014
What Does WorldStores Do?
Sell EVERYTHING for the home and gardenEurope’s largest product catalogue - over 600,000 SKUs
Deliver it as soon as you want it>70% Next Day or Day of Choice - 2 Man, Room of Choice
Offer amazing valueUp to 70% off high street prices
Growth 4x faster than UK eCommerce
A Very Successful Proposition…
91%
68%
43MSITE VISITSIN THE LAST12 MONTHS
EQUIVALENT TO
68%OF THE UK
POPULATION
1.5MHAPPY
CUSTOMERS
£85MTURNOVER
IN 2014
Huge opportunity (£45bn) to reinvent market and meet customer needs
….Created Through Disruptive Innovation
Websites have unlimited shelf spaceCreated huge home and garden range
Transform supply chain for fast deliveryThrough technology and relationships
Data reveals what customers wantBuilt the whole business around search data
THE PROBLEM THE ANSWER
Typical experience of buying furniture
Time consuming
Limited choice
Slow delivery (6 -12 weeks)
11
22
33
Optimised websites around key search terms
Business Built Around Search Data….
>3m UK searches for sofas alone……..
Built the range based on what searchers wantUse data instead of buyers
Built the site navigation based on what customers look forHigher conversion, lower drop out
Cost Effective Acquisition – Rapid Growth – High Conversion
11
Designed for search marketing
… And Then Optimised For Customer Retention11
Leveraging The ‘Long Tail’ Opportunity Of Online Retail
Over 1,200 suppliers
Offshore and UK productionteams create high quality, high volume product content
Constantly analyse and develop websites to ensure easy navigation and ‘findability’
MORE THAN
600,000HOME AND GARDEN ITEMS
ALMOST
10xMORE CHOICE THAN ARGOS
22
Supply Chain Designed For Speed And Visibility
Convinced brands andmanufacturers to change theirpractices
Built specialist courier networkFor 2 man day of choice, room of choice delivery across UK
Built bespoke supply chaintechnology linking suppliers, couriers and own systems, withreal-time visibility of all orders
Market Leading Delivery Service For Large Items
33
50xNICHE SITES
Plus large retail partners
The Ultimate Home And Garden Ecommerce Platform
Worldstores eCommerce Platform
Huge product
catalogue
Selectcouriernetwork
>1,200suppliers
Specialistecommerce
front end
Bespokesupplychain
technology
A Powerful Engine For Continuing Growth
Core WorldStores business
New brand launches Marketplaces Partnerships
Thank you for listening
And if you need anything for your home and garden, go to www.worldstores.co.uk - use code WEL10WS
to get 10% off.
Questions?