Quality and Social Responsibility
Michelle MasonJune 23, 2010
About the Presenter
Michelle Mason
Managing Director, ASQ
What is Social Responsibility?
People and organizations– Behaving ethically
– Having sensitivity toward:
• social
• cultural
• economic
• environmental issues
Why Be Socially Responsible?
• Consumers demand it
• Makes good business sense
• Produces bottom line results
What is the connection
between quality and social responsibility?
2008 ASQ Futures Study
1. Globalization
2. Social Responsibility
3. New Dimensions for Quality
4. Aging Population
5. Healthcare
6. Environmental Concern
7. 21st Century Technology
The Quality Connection
• Evolution of Social Responsibility
The Quality Connection
• Malcolm Baldrige Performance Excellence Criteria– Procedures for compliance with safety, health,
and environmental standards
– Mechanisms of corporate support of quality assurance activities outside the company.
The Quality Connection
• Malcolm Baldrige Performance Excellence Criteria– Governance Accountability
One Standard for All
• ISO 26000– Implementation will be voluntary
– Guidance will help define social responsibility
• ASQ administers the U.S. Technical Advisory Group (TAG) on Social Responsibility
ISO 26000
• Assist organizations in addressing SR
• Provide practical guidance
• Emphasize performance results and improvement
• Increase confidence and satisfaction among customers and stakeholders
• Be consistent
ISO 26000
ISO 26000 is a guidance standard and not one that an organization becomes certified to, like ISO 9000 or 14000.
Local SR Initiatives
See Video:
http://www4.asq.org/qualityforlife/work-stories/using-quality-to-fight-addiction---video.html
Local Efforts
What can be done locally to promote SR efforts?
ASQ Socially Responsible Efforts
• The SRO– The SRO (Socially Responsible
Organization), helps the world understand how quality impacts the bottom line.
• Quality for Life– Seeks to share the stories of quality
professionals that use their skills to positively impact the lives of others
More Information
American Society for Quality
www.asq.org/social-responsibility
The SRO*www.thesro.org
Quality for Life www.asq.org/qualityforlife
Questions?