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Mobile Action Codes in Magazine AdvertisingJuly – September 2011
John PuterbaughFounder & CEO
Nellymoser, [email protected]
We turn action codes into mobile engagement on any mobile phone.
TM
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 2
Total Number of Action Codes By Month Grows
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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 3
The Percentage of Ad Pages Increases
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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 4
Advertising Accounts for Most Growth
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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 5
Most Top 100 Magazine Titles Contain Codes
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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 6
Number of Action Codes Per Issue Jumped
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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 7
QR and Microsoft Lead Action Code Use
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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 8
QR and Tag Lead All Other 2D Barcodes
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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 9
Fashion, Beauty and Home Magazines Lead Code Use
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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 10
Fashion, Beauty and Home Products Lead Code Use
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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 11
Top Brands For QR Codes
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Video, Opt-in and Social Media Lead Destinations
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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 13
Type of Mobile Engagement Launched by Code
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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 14
Code Placement by Quadrant
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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515
Thank you.
John PuterbaughFounder & CEO
Nellymoser, [email protected]
We turn action codes into mobile engagement on any mobile phone.
