Q4 2013 MEDIA PACK
THE MAGIC AUDIENCE Q4 2013
• Magic reaches 1.8 million listeners every week.• Magic listeners tune in for a total of 9.8 million hours every
week.• Magic has a share of 4.8%. • 55% of Magic listeners are aged 15-44 and 45% aged 45+• 51% of Magic listeners don’t listen to Heart or Capital.• The average age of a Magic listener is 42.• Magic 105.4 reaches 2.8 million listeners across the UK• Listeners across the country tune into Magic 105.4 for 15m
hours each week.
Source: RAJAR Q4 2013 Average Age Base: All Respondents
PROGRAMMING HIGHLIGHTS
• Magic Breakfast with Neil Fox reaches 709,000 listeners, and has an audience share of 3.9%, between 0530-0900.
• More Music Drivetime with Angie Greaves reaches 587,000 and has a 4.6% market share on weekdays at 1700-2000.
• Gary Vincent attracts 733,000 listeners each week and is commercial market leader amongst adults 25+ with 685,000 tuning in between 0900-1300.
• Paul Phear is the commercial number one for adults 25+ between 1300-1700, pulling in an audience of 699,000 and a market share of 4.6% of this audience.
• Mellow Magic is the number 1 commercial music show every evening for total hours and market share.
• Denise van Outen has 130,000 listeners every Saturday 1300-1500, tuning in for 138,000 hours each week.
• Kim Wilde reaches 276,000 listeners between 1000-1400 on Sundays, and has a market share of 4.5%.
• Rick Astley draws an audience of 130,000 tuning in each week and a market share of 5.1%.
Source: RAJAR Q4 2013
OUR AUDIENCE…
15-2
4
25-3
4
35-4
4
45-5
4
55-6
4
65+-50
50
150
250
350
450
550
210
415
334 342
249207
Source: RAJAR Q4 2013
Women; 951
Men; 805
ABC1; 1148
C2DE; 609
• 25-54 year olds are our strongest audience.• 65% of listeners are affluent ABC1’s. • Females account for 54% of the Magic audience.• Magic has an average age of 42
Source: RAJAR Q4 2013 Average Age Base: All Respondents
MON-FRI WEEKLY REACH IN LONDON
Source: RAJAR Q4 2013 Magic 105.4 TSA
Neil Fox 0530-0900
Gary Vincent 0900-1300
Paul Phear 1300-1700
Angie Greaves 1700-2000
Mellow Magic 2000-2400
709 733699
587
457
WEEKLY REACH IN LONDON
Source: RAJAR Q4 2013 Magic 105.4 TSA
Capital London
Kiss 100 FM
Magic 105.4
Heart London
Classic FM
LBC 97.3
Abso-lute
Radio London
Choice FM
London
Smooth Radio
London
XFM London
2,156
1,825 1,7561,557
1,306
958
593470 441 440
MARKET SHARE IN LONDON
Capital London
LBC 97.3 Magic 105.4
Kiss 100 FM
Heart London
Classic FM
Absolute Radio
London
Capital XTRA
Smooth Radio
London
XFM London
5.0 5.0 4.8 4.6
3.73.4
1.3 1.3 1.1 0.9
Source: RAJAR Q4 2013 Magic 105.4 TSA