On & Off Page SEOPresented by
Dan RonkenPresident PullnotPush
Clarion Music Society Case Study
Keywords
On Page SEO: Title Tags
On Page SEO: Title Tags – Keywords in URL
On Page SEO: Meta Description
On Page SEO: H1 Header
On Page SEO: Images – “Alt Attribute”
Off-Page SEO
• Components of a Quality Link• ‘Link Neighborhoods’• Where to Begin???
Credit: Adam Audette http://www.audettemedia.com/blog/link-building-fundamentals/
Off Page SEO: Directories
Local Directories:
• Loopt.com• Localeze.com• Biglocal.com• Openlist.com• Outside.in• Superpages.com
Use Getlisted.org to apply for Yahoo, Google, and Bing.com Local Business listings.
Blog Directories:
• DoFollowBlogs.com
• PlaceBlogger.com• Bloglines.com• Blogserach.Google.com• Technorati.com• Blogged.com
• BlogCatalog.com• Blogmarks.net• MyBlogLog.com• Zimbio.com
How Search is Changing
Social Media Results:
1. Twittergeo-tweets
promoted tweets
2. Foursquare – location based
3. Facebook (f8 conference today)
Search Engine 2009
Ranking Factors by seomoz.org