PUBLIC LIBRARIES & BABY BOOMERSIntroductory Webinar
July 21, 2010
TODAY’S PRESENTERS
• Suzanne Flint, Library Programs Consultant, California State Library [email protected] or 916-651-9796
• Stephen Ristau, Fellowship Coordinator [email protected] or 503-281-4305
• Analisa Svehaug, Social Media Coordinator, HyperArts [email protected] or 510-339-6084
TODAY’S AGENDA• Welcome & Background (Suzanne)
– Fellowship Goals: Ours and Yours– Learning Philosophy– Creating a Community of Innovators
• Foundational Concepts & Rationale (Stephen)– How Aging is Changing – the New Longevity– Who are the Boomers and Why do They Matter?– From Ages to Stages– Transforming Libraries
• Fellowship Overview & Structure– Social Media Strategy (Analisa)– Activities Prior to the Institute (Suzanne)– Portland Institute (Stephen)– On-line Learning Community (Suzanne)– Surveys & Fellowship Evaluation (Stephen)
• Questions & Answers
BACKGROUND
• National initiative: 2006-2009
• Statewide initiative: 2007-2010
• Regional initiative: 2010-2011
FELLOWSHIP GOALS
• Inspire library innovation in serving and engaging adults, ages 50+
• Transform libraries in the process
YOUR GOALS
• Better serve your communities and midlife adults, ages 50+
• Ensure community appreciation for your libraries
• Foster your own professional growth
TIMES–THEY’RE CHANGING
• Individuals reshape institutions, NOT vice versa
• Transforming libraries = transforming ourselves
– Passion– Connection– Mobilizing already existing resources– Taking risks
LEARNING PHILOSOPHYWe believe YOU:• Are self-directed• Have knowledge and experiences worth contributing• Are goal-oriented • Are relevancy-oriented • Are practical
We believe OUR role is to:• Create a stimulating learning environment• Provide access to knowledgeable thought leaders• Keep barriers low• Provide feedback and facilitation• Offer inspiration and practical examples
WHAT IS A FELLOWSHIP?
• Open exchange between peers• Knowledge created not just shared• Skill building• Practical applications• Interactive participation• You get out what you put in
BUILDING COMMUNITY
• You are joining a community of library innovators
• IMAGINE…REALLY IMAGINE
• Bring your passion and creativity!
Foundational Concepts: How Aging Is Changing
• Extended lifespan - a new life stage
• Health and lifestyles
• Work, learning, and play
• Meaning and purpose
• Communities for all ages
Blue Zones - Keys to Longevity
• Move Naturally
• Right Outlook
• Eat Wisely
• Belong to the Right Tribe
SOURCE: Dan Buettner, www.bluezones.com
Who are the Baby Boomers?
GI Generation 1905-25 50,000,000
Silent Generation 1926-45
35,000,000
Baby Boomers 1946-64 78,000,000
Generation X 1965-82 65,000,000
Millennials 1983-02 80,000,000
GI Generation 1905-25 50,000,000
Silent Generation 1926-45
35,000,000
Baby Boomers 1946-64 78,000,000
Generation X 1965-82 65,000,000
Millennials 1983-02 80,000,000
45,000,00045,000,000
One out of every three adults in America is a Baby Boomer.One out of every three adults in America is a Baby Boomer.
Source: US Census
Boomer General Characteristics
Compared to previous generations, this cohort generally:
• Is living longer and healthier lives• Has greater affluence with more options
for work, learning, and leisure• Better educated, skills, and knowledge• Higher expectations
+23%
+23%
113.0million113.0million
+1%+1% 136.3million136.3million
18-4918-49
50+50+
135.3million135.3million
91.5million91.5million
The “target” demographic?The “target” demographic?
Source: US Census
20072007 20172017
A New Life Stage: Not Your (Grand) Parents Retirement
• 30 years added to the middle of life
• Uncharted territory with new opportunities and challenges
• Impacts boomers and the generations that follow
“Good news, honey – seventy is the new fifty.”
Optimizing Health
SOURCE: Paul Nussbaum, www.paulnussbaum.com
Six Protective Factors
Physical and cognitive declines can be reduced, delayed, or prevented by:
• Getting a good education• Having a high sense of control • Reducing stress and anxiety • Exercising regularly• Staying socially engaged• Engaging in cognitively
stimulating activities
SOURCE: Lachman & Agrigoroaei, 2008
Spirituality and Aging
• Generativity vs. Self-Absorption (Erik Erickson)
• Meaning and Purpose (Robert Atchley)
• Active Wisdom (Mary Catherine Bateson)
• Life Legacy
New Options for Life After 50
Motivated to:• Use their
knowledge, skills, assets productively
• Have better balance between work, learning, and leisure
• Find meaning and passion-give back
LearnWorkLeisure
LearnWorkLeisure
Childhood Adulthood Later Adult
Childhood Adulthood Later Adult
“Traditional Retirement”
New Paradigm
Episodic formal engagement
Part-time or seasonal nonprofit or public sector work
Sustained work, often for a specific term
Episodic, Informal participation
Ongoingformal engagement
Fulltime nonprofit or public sector work
Occasional
Low level commitment
No organized volunteer structure
Intermittent
One-time commitment
Organized volunteer structure
Regular
2-5 hrs/week over 6-12 months/year
Ongoing
10-15 hrs/week
9-12 months/yr
Part-time
16-32 hrs/week
Full-time
40 hrs/week
Social entrepreneur
Full-time+
Significantcommitment offinancialresources
Salary orbenefitspossible butnot likely
Socially-responsiblebusinesscreation
Full-time+ and/or
Significantcommitment offinancialresources
Salary orbenefits
Investmentreturns
Wages or Salary
Health benefits
Other employeebenefits
Wages orSalary
Possibleemployeebenefits
Stipend
TransportationOr meal expensesInsurance
Possibleexpensereimbursement
UNPAID STIPENDED PAID SOCIAL VENTURES
Encore Careers
SOURCE:
Spectrum of Social Purpose Work
Implications• Don’t treat them like they are old or
“seniors.”
• Take age out of your thinking• Not “one size fits all” programs and
strategies• Rethink your volunteer and talent
engagement strategies
Library TLA50 Innovation
• Partnerships• Programs• Promotion• Place• Position
CALIFORNIA RESPONSES• Boomer Information Zone (BIZ) provided a space and resources for
Boomer networking, re-careering and social networking.• Taking the Bite Out of the Sandwich Years connected Boomers to
local resources on topics about redefining aging, caring for an aging parent, and re-careering.
• BeHealthy5 offered a program series and monthly activity checklists promoting financial, mental, social, physical and spiritual health.
• Tame Your Tech allowed users to experiment with and evaluate technology gadgets for free.
• Feed Your Head featured experts on brain fitness and healthy aging. • Digital Stories gathered first-hand accounts of 1960’s public school
integration efforts and brought a community together.• Volunteer Hub facilitated community-wide opportunities for Boomer
volunteers via a library volunteer webpage and conference.• Volunteer Speakers Bureau enabled Boomers to share a lifetime of
expertise while helping the library provide low-cost programming.
www.transforminglifeafter50.org
FELLOWSHIP OVERVIEW
• Today’s webinar July 21 – Aug 13
• Pre-institute activities July 22 – Sept 14
• Portland Institute Sept 15 – Sept 17
• Online Learning Sept 28 – May 9
• Fellowship Concludes June 2011
PRE-INSTITUTE ACTIVITIES
• Required Activities– Introductory Slide for Institute (9/3)
– Intentional Conversations Exercise (9/28)
• Elective Activity – Pick at least 1 (9/15)
– Scan: Your local media– Read: one MetLife Research article– Watch: CNBC Brokaw Report: Boomer$
PORTLAND INSTITUTE
• Starts September 15 at 2pm• Ends September 17 at 4pm• On-time culture
• Welcome Committee• Cutting-edge theory and practice• Futures Lab (prepare to walk 20 blocks)
• Agenda available online• Questions/information - contact Stephen Ristau
ON-LINE LEARNING
Moodle classroom
09/28 to 10/18: Strategic Facilitation 11/02 to 11/22: Community Assessment December 2010: BREAK 01/04 to 01/24: Partnerships & Collaborations 02/08 to 02/28: Volunteer Engagement 03/15 to 04/04: Evaluating Results 04/19 to 05/09: Engaged Programming &
Social Media Strategies
SURVEYS & EVALUATIONS
• Independent EvaluatorJoanne Marshall, School of Information and Library Science, UNC Chapel Hill [email protected]
• Pre-Survey June 15-July 7, 2010
• Interim Survey Sept 22-Oct. 6, 2010
• Final Survey May 11-May 25, 2011
Libraries helping to navigate the road ahead.
Lead. Inspire. Change the World…
Again.
Corporation for National & Community Service
QUESTIONS & ANSWERS
THANK YOU!
• Suzanne Flint, Library Programs Consultant, California State Library [email protected] or 916-651-9796
• Stephen Ristau, Fellowship Coordinator [email protected] or 503-281-4305
• Analisa Svehaug, Social Media Coordinator, HyperArts [email protected] or
510-339-6084