TRANSPORTATION SERVICESTransportation Infrastructure Management Section
Public Bicycles and Tourists
Sean Wheldrake,
Cycling Infrastructure and Programs Unit.
Toronto Public Bicycle System
• The presentation will
review public bike sharing
programs in North
America, including the
user profile, tourists,
costs and revenue,
BIXI Toronto
• BIXI Toronto launched on May 3, 2011
• System of 80 automated stations with 1,000 bicycles and 1,500 docks;
• PBSC responsible for $4.8 million capital and $1.9 million annual operating;
• City responsible for theft and vandalism in excess of six percent;
Revenue
A Network of Stations
BLOOR ST W
KING ST W
BA
Y S
T
QUEEN ST W
YO
NG
E S
T
BA
TH
UR
ST
ST
COLLEGE ST JA
RV
IS S
T
DUNDAS ST W
KING ST ES
PA
DIN
A A
VE
QUEEN ST E
BA
YV
IEW
AV
E
DUNDAS ST E
DUPONT ST
DU
FF
ER
IN S
T
ADELAIDE ST E
PA
RK
SID
E D
R
BLOOR ST E
ADELAIDE ST WRICHMOND ST W
LAKE SHORE BLVD W
THE QUEENSWAY
KE
EL
E S
T
AV
EN
UE
RD
DAVE
NPO
RT R
D
YO
RK
ST LAKE SHORE BLVD E
BLO
OR
RA
MP
QU
EE
NS
PA
RK
SP
AD
INA
AV
E
DUPONT ST
LAKE SHORE BLVD E
Figure 8: Preferred Docking Station Network based on Aggregate Population Density
Toronto Public Bicycle System Proposed Service Area
´0 1,000 2,000500 metres
Aggregate Density (ha)
0 - 53
54 - 67
68 - 85
86 - 129
130 - 1,024
Docking Stations
Data Source: Statistics Canada, 2006 Prepared by: Andrea M. Garcia
TOURISTS
• Public bike sharing is especially popular with
tourists,
• providing a great alternative to walking, bus
tours, or transit for sightseeing,
• in addition to the ease of use, low commitment
and flexibility of the system.
• Visitors on bikes can see more of a city,
access natural assets, and
• enjoy cycling infrastructure such as waterfront
trails.
REACH & FREQUENCY
• With more than 1 million trips
made within our network by
torontonians,
• being on our bike is the place to
be seen
The area where BIXI is located
represents
• more than 60 % of the
destination Torontonians every
day,
• the main employment district of
the CMA and of the country
BIXI TORONTO MEMBERS
Average Age: 35
Male: 71%
Female: 29%
2012 BIXI Toronto Membership
• From January 1st to November 30th, 2012, a total of 4,323 memberships sold
o 4,142 one-year memberships
o 181 30 days memberships
• Corporate memberships:
o Multi-users key sales: 12
o Gift certificates sales: 298
• Promotions:
o TTC
o VIA Rail:
o AutoShare:
o Live Green Card:
o Ryerson University:
Rates by Cities
Bixi Bcycle
DC Boston Minneapolis London Toronto Montreal Melbourne Denver Madison
Annual
Membership* $ 75.00 $ 85.00 $ 60.00 £45.00 $ 95.00 $ 74.10 $ 50.00 $ 60.00 $ 65.00
Months of Op. 12 9 12 £12.00 12 8 12 9 9
Usage
0-30 $ - $ - $ - £0.00 $ - $ - $ - $ - $ -
31-60 $ 1.50 $ 1.50 $ 1.50 £1.00 $ 1.50 $ 1.50 $ 2.00 $ 1.00 $ 2.00
61-90 $ 4.50 $ 4.50 $ 4.50 £3.00 $ 4.00 $ 3.00 $ 7.00 $ 4.00 $ 5.00
91-120 $ 10.50 $ 12.50 $ 10.50 £3.00 $ 8.00 $ 6.00 $ 4.00 $ 5.00
Max $ 70.50 $ 80.00 $ 65.00 £50.00 NO LIMIT NO LIMIT NA $ 75.00
Figures Through the First 6 Months of System
Operation
Figures Through the First 6 Months of System Operation DC Hubway NiceRide BIXI Toronto
Number of trips 261,079 124 ,472 100,817 336,054
Number of stations 105 60 65 80
Number of bicycles 1,100 600 700 1000
Number of casual
users 21,715 28,298 36,004
Number of annual
members 5,701 3,576 3,758
Location, Location, Location
If it’s not working move it.
Questions
Sean WheldrakeProject Lead
Cycling Infrastructure and Programs UnitTransportation ServicesCity of Toronto850 Coxwell Ave. 1 Flr.Toronto, OntarioM4C 5R1Ph: 416 392-1143Fax: 416 [email protected]