Agenda
• LinkedIn Fundamentals
• Creating Your Public Profile
• Becoming an All Star on
• Growing Your Network
• Searching for People, Companies, & Jobs - Advanced Search
• Joining Groups & Associations
• Tapping into ”Hidden Job Market”
Fundamentals
• Why you should be on
2
345 Musers
4
300 Musers
3
300 Musers
5
70 Musers
1st
1.35 Busers
2015 Data
Number of ACTIVE Users
on the most popular sites
2015 Data
2
135 M (40%)
users
1st
864 M (64%)users
4
66 M (22%)users
5
36 M (51%)users
Number of DAILY Individual Users
on the most popular sites
3
110 M (35%)users
Fundamentals
Do I need to be on ?
That depends…
• Are you interested in quality recruiters and HR professionals finding you and seeing what an
asset you could be to their company or organization?
Over 90% of HIRING MANAGERSand job recruiters reviewonline information aboutjob applicants beforemaking a hiring decision.
Of those, over 70% saidthat they rejected candidatesbased on information that theyfound—or didn’t find—online.
Employers Preferred Sites?
54% of companies
use Twitter to find
talent
66% of companies use
Facebook to find talent
80% of companies use LinkedIn to find talent
93% of recruiters actively use LinkedIn to source new
employees for client companies
Promotes Your Personal Brand!
Your Brand begins with your image
- A professional-looking photograph.
Next, professional-looking profile layout
- Consistency = readability = likely to be read.
Branding is an integration of everything
from image
to appearances/presentation
to values and your business sense
– Creating Your Profile
• Six Critical Profile Components
– Name, Headline, Industry, & Location
– Professional Photograph
– Summary
– Current & Previous Work Experience
– Education & Skills
– Connections (50+)
When you accomplish all 6, you reach All Star status!
- The Six Essentials
Headline, Industry, & Location
• This section will appear as a default even if you turn all the other options off for public viewing. As simple as it
seems, you need to put some time and thought into it. The headline should be 10-12 words comprised of
keywords describing your most important traits preceded by strong adjectives.
– TIP: On searches, keywords in the headline are weighted three times heavier than in the rest of the profile.
– Example: Managing your Supply Chain • Supporting your Customer • Profiting your Business
- The Six Essentials
A Professional Photograph
• Having a professional photograph provides insight to recruiters and hiring managers before they meet you.
A professional photograph does not have to be expensive—organizations such as Career Connectors in
the Phoenix metro area provide it as a free service to career seekers at their events. • TIP: Wear attire appropriate to the industry and position in which you plan on working.
YES NO
- The Six Essentials
A Well-Written Summary
• This is the most important part of your LinkedIn profile! The Summary section provide you with 30-45 seconds
to convince the reader to continue reading your profile—that’s it. It should include 4 distinct components: a
secondary headline, your 30-second “elevator pitch,” a listing of your primary specialties, and your e-mail
address.
– TIP: Having the e-mail address at the end of the Summary makes it easy to contact you.
– NOTE: Putting your phone number in the Summary may invite marketers.
If you currently are not working
If you currently are working
- The Six Essentials
Current Experience + at least Two Prior Experience Entries
• This is experience that comes right off your resume or CV. Use standard conventions for position labels and
descriptions, 1-2 lines about what your company does/did (if it is not on LinkedIn), 1-2 lines describing your
responsibilities, and 2-4 results/performance-based bullets highlighting your accomplishments in that position.
• TIP: If your company has a LinkedIn page, you don’t have to describe it—a link to their profile page appears.
• TIP: For your current experience, be sure to click “I currently work here” as the end date.
TIP: Not currently working? Remember, the heading does not say “paid” experience…
TIP: A similar format works for the “Volunteer Experience” section of your profile.
- The Six Essentials
Education and Skills
• Often neglected, but simple to complete. Simply
add your education here. Do not include dates for
education that was over 20 years ago (10 years for
IT professionals). If you have been to any post-
secondary education, do not include high school.
• TIP: GPA is only for current students. If you graduated
with honors, use that block (it will take letters, too).
• You also need to select at least 5 skills for your
profile.
- The Six Essentials
Connections
• You need to build to at least 50 connections to be in the top search category--*All Star* status. Start with
people you already know, select professional contacts in your field, and connect with people who influence
your field.
• TIP: Work toward 500!
• TIP: Never request connect with someone from a mobile device—it does not allow a personalized message to the
proposed connection.
Easiest people with whom to connect
Must know their e-mail address to connect
Finding the Right Companies
Select “Companies” from the “Interests” Menu Type in a Company Name or Industry
Finding the Right Companies
Matching Company Profiles
Matching Company Options
Matching Company Groups
Current Employees
Past Employees
Job Postings
Begin a Targeted Network
• Identify and send a connection request to people
in companies you targeted for your career.
Begin a Targeted Network
• Note the potential connections and what
positions they hold in the company…
1. Select contacts based on your skill set
2. Connecting with HR & Recruiters may link you into
the company better…
Recruiter
Specific Field of Focus
Introductions
• Some people on LinkedIn do not allow people not already at least a
2nd level contact to request to connect directly.
• Introductions allow your contacts to “introduce” you to another
person.
This is also good if you want to contact with a senior HR or
Hiring Manager—it is best to go through a contact you both
already know, much like having a company employee hand
your resume to the Hiring Manager or HR…
Introductions
• Search for a contact’s name
• When you open the person’s
profile, scroll down until you
see how you are connected
in the right-hand column.
YOU are Here…
Contacts who may
Introduce You
Target Contact
Become a Member of Groups
Joining groups is a good way to:
• Be active with others in your professional field
• Find additional valuable connections
• Learn of potential positions opening in your field
• Learn about the latest developments in your field
Can be professional, personal interests, or both!
Become a Member of Groups
You can use the search window to find groups
by entering keywords, interest areas,
or possible group names.
Saving Your Profile as a PDF Document
Once you have taken the time to enter all your data, there is one very important step you should take to ensure you do
not lose all your data. This function appears in the Heading Box at the very beginning of your profile.
You can save your profile, including all your recommendations, to a PDF file on your computer. This not only provides
you the opportunity to print a paper copy (in case something happens to your profile and you have to rebuild it) but also
provides you with information for your resume or CV.
comes to Facebook…sort of…
• You can use Facebook’s “Company Page” feature to create a Professional Profile that is
similar to your profile:
How to Create the Facebook Professional Page
• From your personal profile, you select Create Page from the drop-down menu
• You will select the Artist, Band or Public Figure option to create your page
• And then follow the step-by-step directions to complete your page
Get Up, Get Out, Get Going!
• The computer can only take you so far…
• Get out and take a first-hand look at your target companies
– You may be able to get a brief tour through a connection!
• Networking opportunities abound in the Phoenix Metro area!
Search for jobs
Network for jobs
Networking Opportunities
http://professional-networking.meetup.com/cities/us/az/phoenix/
Networking Opportunities
http://professional-networking.meetup.com/cities/us/az/phoenix/
Networking Opportunities
http://www.executivesnetwork.com/
(This group is for Director-level positions and above)
Career Connectors – Local Focus, National Reach
http://careerconnectors.org
3 events each month! 1st Wednesday in Phoenix
2nd Thursday in N. Scottsdale
4th Tuesday in Gilbert
Local area career fairs
Special events (like today)
Focused on YOUR opportunities for success!
Award-winning Certification Training Opportunities at
• IT Training
• Business Skills Training
• Community Workshops
• Grant & Funding Programs:
We are one of ONLY two
Fortinet Premier ATCs in the US