Professional Marketing QualificationsReading List2016/2017Smart and flexible qualifications from CIM
Certificate in Professional Marketing
CIM Professional Marketing Qualifications
Recommended support materials
Mandatory Module
Marketing
Recommended reading
Jobber, D. and Ellis-Chadwick, F. (2016) Principles and practice of marketing. 8th edition. Maidenhead, McGraw-Hill. £52.99
Module guide
CIM (2014) CIM Certificate in professional marketing: official module guide - Marketing. * Cookham, CIM. £10.00; eBook £18.00 (inc. VAT) *
* This is available as an e-book free of charge to members studying this module.
Further reading
Baines, P. and Fill, C. (2014) Marketing. 3rd edition. Oxford, OUP. £47.99
Brassington, F. and Pettitt, S. (2012) Essentials of marketing. 3rd edition. Harlow, Pearson. £47.99
Dibb, S., Simkin, L. Pride, W. and Ferrell, O.C. (2012) Marketing concepts and strategies. 6th edition. Boston, Cengage. £54.99
Kotler, P., Armstrong, G., Harris L. and Piercy, N. (2013) Principles of marketing. 6th European edition. Harlow, Pearson. £49.99
Kotler, P. and Armstrong, G. (2015) Principles of marketing. 16th Global edition. Harlow, Pearson. £57.99
Blythe, J. (2013) Principles and practice of marketing. 3rd edition. Sage. £46.99
Certificate in Professional Marketing
Mandatory Module
Integrated Communications
Recommended reading
Fill, C. (2013) Marketing communications: brands, experiences and participation. 6th edition. Harlow, Pearson. £49.99
Module guide
CIM (2014) CIM Certificate in Professional Marketing: official module guide - Integrated Communications. Cookham, CIM. £10.00; eBook £18.00 (inc. VAT) *
* This is available as an e-book free of charge to members studying this module.
Further reading
De Pelsmacker, P., Geuens, M. and Van Den Bergh, J. (2013) Marketing communications: a European perspective. 5th edition. Harlow, Pearson. £49.99
Egan, J. (2011) Relationship marketing: exploring relational strategies in marketing. 4th edition. Harlow, FT/Prentice Hall. £55.99
Smith, P.R. and Zook, Z. (2011) Marketing communications: integrating offline and online with social media. 5th edition. London, Kogan Page. £39.99
CIM Professional Marketing Qualifications
Recommended support materials
Elective Module
Digital Marketing
Recommended reading
Meerman Scott, D. (2015) The new rules of marketing and PR. 5th edition. Chichester, John Wiley & Sons. £16.99
Further reading
Berry, M., Sinisula, H. et al (2014) The best of global marketing: The storybook. Best Marketing International. £16.99
Chaffey, D. and Smith, P.R. (2012) Emarketing excellence: planning and optimizing your digital marketing. 4th edition. Abingdon, Routledge. £32.99
Ryan D. (2014) The best digital marketing campaigns in the world II. 2nd edition. London, Kogan Page. £19.99
Kaufman, I. and Horton, C. (2014) Digital marketing: integrating strategy and tactics with values. Abingdon, Routledge. £23.99
Smith, P.R. (2014) SOSTAC® guide to your perfect digital marketing plan. 2nd edition. P.R.Smith. £5.99 Kindle version.
Ryan, D. and Jones, C. (2014) Understanding digital marketing: marketing strategies for engaging the digital generation. 3rd edition. London, Kogan Page. £19.99
Certificate in Professional Marketing
Certificate in Professional Marketing (Digital Marketing) (Core texts for the following units: Marketing + Integrated Communications + Digital Marketing)
– Principles and practice of marketing – Marketing Communications – The New Rules of Marketing and PR
RRP £119.97
Study Pack price £95.95
Buy the Study Packs – SAVE 20%
CIM Professional Marketing Qualifications
Recommended support materials
Elective Module
Customer Experience
Recommended reading
Soudagar, R., Iyer, V. and Hildebrand, V. (2011). The customer experience edge.US, McGraw-Hill. £25.99
Supplementary reading
Carvill, M and Taylor, D. (2015) The business of being social: a practical guide to harnessing the power of Facebook, Twitter, LinkedIn, Youtube and other social media networks for all businesses. London, Crimson. £15.99
Egan, J. (2011)Relationship marketing: exploring relational strategies in marketing. 4th edition. Harlow, FT/Prentice Hall. £55.99
Seligman, J. (2012) Customer experience in modern marketing. Lulu.com. £15.99
Goodman, J.A. (2014) Customer experience 3.0: High-profit strategies in the age of techno service. US, Amacon. £18.99
Shaw, C., Dibeehi, Q. and Walden, S. (2010) Customer experience: future trends and insights. Basingstoke, Palgrave MacMillan. £32.50
Watkinson, M. (2012) The ten principles behind great customer experience. Harlow, FT Publishing. £20.00
Certificate in Professional Marketing
Certificate in Professional Marketing (Customer Experience) (Core texts for the following units: Marketing + Integrated Communications + Customer Experience)
– Principles and practice of marketing – Marketing Communications – The Customer Experience Edge
RRP £128.97
Study Pack price £103.15
Buy the Study Packs – SAVE 20%
CIM Professional Marketing Qualifications
Recommended support materials
20% Savings on Study PacksMandatory Module Mandatory Module
Elective Module
Certificate in Professional Marketing (Digital Marketing) (Core texts for the following units: Marketing + Integrated Communications + Digital Marketing)
– Principles and practice of marketing – Marketing Communications – The New Rules of Marketing and PR
RRP £119.97
Study Pack price £95.95
Integrated Communications
Assessment by assignment
Digital Marketing
Assessment by portfolio
Marketing Assessment
by exam
Certificate in Professional Marketing
Mandatory Module Mandatory Module
Elective Module
Certificate in Professional Marketing (Customer Experience) (Core texts for the following units: Marketing + Integrated Communications + Customer Experience)
– Principles and practice of marketing – Marketing Communications – The Customer Experience Edge
RRP £128.97
Study Pack price £103.15
Integrated Communications
Assessment by assignment
Customer Experience
Assessment by assignment
Marketing Assessment
by exam
CIM Direct order form
PaymentBy cheque. Please make cheques payable to ‘The Chartered Institute of Marketing’.
W cim.co.uk/shopT +44 (0)1628 427427F +44 (0)1628 427439E [email protected] post: CIM Direct, Moor Hall, Cookham, Maidenhead, Berkshire SL6 9QH, UKOffice hours: 9am-5pm, Monday-Friday
How to order
Name: Date of order:
Daytime delivery address:
Student membership No: Telephone No. (Daytime):
E-mail address:
Please send me the following book(s): Quantity Value [£]
Sub-total:
*Postage and packing:
Total:
Please indicate type of card. (*We are not able to accept payment by Diners.)
Visa Mastercard Delta Maestro/Switch American Express Visa, Electron or Solo
Credit/debit card No:
Valid from M M Y Y Expires M M Y Y
Issue number (for Maestro/Switch/Delta/Connect) CVV Security code
Signature: Date:
Note: At the beginning of the academic year it may be easier to fax, e-mail or order over the Internet as our telephone lines are extremely busy during this period. We regret that we cannot invoice on orders under £100.
Books are zero rated for VAT. Registered Office: The Chartered Institute of Marketing, Moor Hall, Cookham, Maidenhead, Berkshire SL6 9QH, UK
*Postage and packaging fees.UK First Class: £3.00 for the first book and £1.50 for each subsequent book.
International Airmail:EU Countries – £12 for the first book and £5 for each subsequent book. Non EU Countries – £20 for the first book and £15 for each subsequent book. Study Packs: £35.00 for each Study Pack.
© C
IM 2
016.
All
right
s re
serv
ed. P
erm
issi
on to
repr
oduc
e or
ext
ract
m
ater
ial f
rom
this
pub
licat
ion
mus
t be
soug
ht fr
om C
IM.
Moor Hall Cookham Maidenhead Berkshire, SL6 9QH United Kingdom
T +44 (0)1628 427120F +44 (0)1628 427158 E [email protected] W cim.co.uk/qualifications
@CIM_Exchange facebook.com/TheCIM The Chartered Institute of Marketing (CIM)