Business presentation developed for Merar Investment NetworkVisit us on http://www.merar.com
Business presentation developed for Merar Investment NetworkVisit us on http://www.merar.com
Introduction
Chess playing helps developping analytical thinking and also :
assiduity attention independance creativity
Relevance
In the last years, children and teenagers almost lost interest in chess.
This could have a negative effect on society as chess enables children to developp logical and analytical thinking.
Electronic chessboards
Chess computers
Market
more than 150 millions of chess fans worldwide
The internet portal chess.com has more than 1'000'000 users
> 10 millions people playing chess in online clubs all around the world, more than 500'000 of them are in Russia
> 50'000 chess clubs in Europe and North America
Alone in the United States 2 millions of chess kits are sold yearly
Problems
Electronic chessboards
- not mobile (attached to computer) - need separate chess clock - expensive
Chess computers
- has unchangeable difficulty level- not suitable for games in internet - expensive
Product description
« E-CHESS » is a wireless electronic chessboard with real figures
Bluetooth technology enables connection and information exchange with
mobile phones
computers
laptops
Enables chess games with
alive opponent
computer
internet opponent
Executes savings and analyses of matches, controls time of match
«E-CHESS» Outside appearance
«E-CHESS» Outside appearance 2
«E-CHESS» Outside appearance 3
«E-CHESS» Outside appearance 4
«E-CHESS» Outside appearance 5
Totally wireless chessboard does not need electricity
Case highlighting Used to show opponent's moves and also for learning
Separate chess clock not needed anymoreas it is in-built into system
Original designby means of new modern meterials
Advantages of «E-CHESS» over similar products
Business model
Profit made through selling
- of electronic chessboards- of softwares containing
programms to analyse matches library of grandmasters matches library of chess exercises
And also through organisation of semi-professional and amateur tournaments
internet advertising
mass media advertising
organisation of tournaments
social projects (organisation of tournaments in orphanages, chess classes in schools etc.)
Aleksadra Kosteniuk — Russian chess player , grandmaster (2004), 12th Woman's World Chess Champion
Advertising campaign
In Russian FederationDealer networkOfficial shop in St. Petersburg State order from the Ministery of Education
WorldwideInternet shop In the future possible development of distribution
networks
Realisation
-500 000
0
500 000
1 000 000
1 500 000
2 000 000
2 500 000
3 000 000
3 500 000
1 2 3 4 5 6 7 8 9 10 11
$
Денежный поток и накопленный денежный поток
денежный поток проекта денежный поток проекта накопленным итогом
Cash flow
Key financial indicators of the project: Return on investment (10 years) RI – 16,10 Internal rate of return IRR – 79 %
Simple payback period of investment costs – 3 years
Total amount of investment expenses – $200 000 USD The high rate of return obtained under conservative estimations
allows to speak about the solidity of the project.
Financial plan
CEO
Visualiser, manager Candidate for a Master's degree at the Faculty of Physics of St
Petersburg State University
Research project manager of Research and Development Center «TATA»
Engineers
Team
Research and Development Center
“TATA”
Bayer Material Science
Partners
Russian patent for utility model obtained Design is developped
Current stageDevelopment of an experimental model Obtainment of international patents
Necessary investments - 1 million of roubles
Current state