Clients
• M.Y. China, San Francisco (Celebrity Chef Martin Yan)
• Copita, Sausalito (Award Winning Author, Joanne Weir)
• Poggio Trattoria, Sausalito
• La Boulange, San Francisco
• Carneros Bistro & Wine Bar, The Lodge at Sonoma (Marriott Resort)
• Murray Circle, Cavallo Point Lodge (Passport Resorts)
M.Y. China , San Francisco
Open flagship restaurant for celebrity chef Martin Yan
M.Y. China, San FranciscoChallenge: Turn an aging kitschy TV personality into a cool chef
M.Y. China, San Francisco
Challenge: Position a restaurant in a shopping mall as a serious restaurant.
La Boulange, San Francisco
Position a local bakery as a serious bakery business BUT keep the local feel
La Boulange, San FranciscoChallenge: Open a new flagship location with a decidedly different feel.
La Boulange, San FranciscoChallenge: Reinforce the local feel of an expanding chain and build ties with the community elite.
La Boulange, San FranciscoChallenge: Position the bakery as a serious business.
Poggio Trattoria, Sausalito
Challenge: Emphasize the local ethos and tell the story of the restaurant's organic garden.
Zare at Fly Trap, San Francisco
Garner media attention for an established restaurantTell the story of the chef's Persian roots.
Zare at Fly Trap, San Francisco
Challenge: Create an event that attracts attention and brings people to the restaurant, and one that tells the restaurant's story.
