Presented by Bharat Kumar Sahoo
The word Pepsi comes from the Greek word "pepse”, which is a medical term, describing digestion and the food dissolving process within one's stomach.
MEANING
Founder was North carolina in 1965.
Introduced named as Brad drink.
Peps and kola nuts use for preparation
History
In 1985 A Proposal With R.P Goenka Group Was Rejected By Govt.
PepsiCo Came to India In 1989.
Revenue-$65 BillonIt Distributed More Then 200 Countries
37 Beverage Plant And 3 Food Plant
HISTORY
CEO-(India food)-Praveen SomeshwarCEO (India beverages)-Goutam MukkavilliCHAIRMAN-(PepsiCo india region)-Manu
Anand
KEY PEOPLE
Marketing mix
PEPSICO
Product of PepsiCo
food Beverages(Frito-
Lay )
KURKURELAY’S
LEHAR NAMKEEN
QUAKER OATSUNCLE CHIPPS
ALIVA
PEPSI7UP
MOUNTAIN DEW
NIMBOOZSLICE
TROPICANAMIRINDA
AQUAFINA
place
Place
promotion
promotion
Promotion
Product mix Product LineProduct Category
Soft Drink Slice Mirinda
Refreshment Drink
Pepsi 7up Mountain Dew
Nimbooz
Diet Pepsi
Fruit Juice Tropicana
Tropicana Twister
Drinking Water Aquafina
Sport Drink Gatorade
Snacks Kurkure Lay’s Leher Namkeen
Uncle Chips
Aliva Oats
Tea Lipton
Competetors in the Industry
Younger Audience And Those Who Are Young At Heart Pepsi Positioned Itself As The Drink
For The New Generation.
Positioning
Point Of Parity Of PepsiCo Is Producing
Soft Drink, Refreshment Drinks And Drinking WaterPoint Of Difference
Of PepsiCo Is Producing Snacks
Item ,Juice And Oats
POPs AND PODs
In 2011, The Retail Carbonated Drinks Market In India Was Worth Rs 63.4 Billion
1.8 Billion Litres In Volume. Pepsi Topped The Market Share List With A
15.6 Per Cent Share, 7up Was Placed In The Sixth Position With A
Market Share Of 5.5 Per Cent.
Current market share