Process
• Analyzed the situation
• Researched City of Hollywood and narrow down demographic
• Brainstormed different ways of engaging community
• Discussed benefits of volunteering and why people do it
• Came up with a list of adjectives and narrowed down the core values that we wanted to embrace
• Talked about what would entice our target and lead them to take action and volunteer
Concept
#SurpriseYourself
Life is full of surprises and so are you. So why set expectations when you can defy them? Take the chance and be capable of more. With us, you’re much more than a beach cleanup volunteer. Oh yes, you’re a shore sterilization specialist. You say parade marshal. We say commander of ritual spectacles. We’re all about mutual benefits. You better your city, your city betters you. You don’t just live in your city, you live with it. We know this is where you belong, now is your chance to prove us right.
It’s time to #SurpriseYourself.
Concept Description
Helpful Yellow#EBE303
White Out#FFFFFF
Bold Black#000000
Color Story
www.cityofhol lywood.wix.com/volunteer
Sounds a lot better than “beach cleanup volunteer, r ight?” Sweep
those bor ing old labels under the sand, and let the t ides take you
somewhere new. Volunteer with the c ity of Hol lywood.
www.cityofhol lywood.wix.com/volunteer
“Staple boy” just didn’t st ick. L i fe doesn’t have to stay a
constant coffee run. F ind the unexpected surpr ises that made that coworker your
“bro” . Be the CEO of yoursel f when you volunteer with the
City of Hol lywood.
Big promotion from Babysitter , r ight? Put sat isfactory in t ime out
and defy your own expectat ions by putt ing t ime into your c i ty . Belong to something bigger and volunteer
with the City of Hol lywood.
www.cityofhol lywood.wix.com/volunteer
www.cityofhol lywood.wix.com/volunteer
Has a much more fest ive r ing to i t than parade marshal ,
yes? You should a lways have a chance to take the lead.
Never run out of reasons to celebrate and volunteer with
the City of Hol lywood.
I t puts “city hal l intern” on last month’s agenda. You dont need to
wait for a major i ty vote to make change. Take a h igher office and
volunteer with the City of Hol lywood.
www.cityofhol lywood.wix.com/volunteer
www.cityofhol lywood.wix.com/volunteer
I t ’s a kind of “Block captain” re-model . Why st ick to a
one-story rental when l i fe has a mansion of unopened doors .
Move in with your South Flor ida fami ly and volunteer with the City of Hol lywood.
www.cityofhol lywood.wix.com/volunteer
Makes “HW Tutor” sound l ike a B+.Steer c lear of
“C-Average” and find l i fe ’s l i t t le surpr ises . Don’t just jo in the c lass , but lead i t
and volunteer with the City of Hol lywood.
www.cityofhol lywood.wix.com/volunteer
Knocks “youth sports coach” out of the park, without a
doubt. No need to spend l i fe on the bench. Score big and take
the win when you volunteer with the City of Hol lywood.
Road sweeper kinda takes a back seat to that , huh? Don’t be afra id
to push the l imits . Take the dr iver ’s seat . Lead the community to
something bigger and volunteer with the City of Hol lywood.
www.cityofhol lywood.wix.com/volunteer
Before
Click Here to Sign Up Online www.tinyurl/volunteerhollywood�
Click for Printable Sign Up Form http://www.hollywood�.org/DocumentCenter/View/5050
Life is full of surprises and so are you. So why set expectations when you can defy them? Take the chance and be capable of more. With us, you’re much more than a beach cleanup volunteer. Oh yes, you’re a shore sterilization specialist. You say parade marshal. We say commander of ritual spectacles. We’re all about mutual bene�ts. You better your city, your city betters you. You don’t just live in your city, you live with it. We know this is where you belong, now is your chance to prove us right.It’s time to #SurpriseYourself.
Want to �nd out more?Visit us at cityofhollywood.wix.com/volunteerOr give us a call at 954-921-3358
http://www.cityofhollywood.wix.com/volunteer
http://www.hollywoodfl.org/DocumentCenter/View/5050
After
http://www.cityofhollywood.wix.com/volunteer
Google Docs Application
Find your role in the City of Hollywood. Come see what you’re made of
and surprise yourself.
Explore your city and volunteer today!
tinyurl.com/volunteerhollywood
Social Media!
https://twitter.com/hollywoodvolun
Social Media!
https://www.instagram.com/hollywood_volunteer_/
Social Media!
https://twitter.com/hollywoodvolun
• Social Media Volunteer/Intern
• Volunteer Badge/Pin
Future Ideas + Considerations
The End