NEW WAY TO GET AND PROMOTE INNOVATION
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What do these companies have in common?
… moving to an OPEN INNOVATION model … moving to an OPEN INNOVATION model
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What is Open Innovation?
Open Innovation was defined as the use of purposive inflows and outflows of knowledge to accelerate internal innovation, and expand the markets for external use of innovation, respectively (Chesbrough, 2003)
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What is Open Innovation?
Traditionally, companies worked according to what is known as closed innovation where research projects are based on a company’s knowledge and private resources.
In this classic model, projects can only start inside the company and end in the marketplace
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What is Open Innovation?
Font: Henry Chesbrough
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What is Open Innovation?
The logic of Open Innovation The logic of Open Innovation
Today good ideas are widely spread. Nobody has a monopoly on ideas
To be the first discoverer does not guarantee commercial success
A suitable business model beats better technology
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What is Open Innovation?
Closed vs Open InnovationClosed vs Open Innovation
Font: Henry Chesbrough
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What is Open Innovation?
OI is a new approach to innovation where companies cross their boundaries to cooperate with external agents
OI combines companies’ own knowledge with knowledge coming from outside their organization so as to stimulate the innovation process
Under the OI scheme, companies use internal and external channels to commercialize products and technologies
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What is Open Innovation?
Reduce time and costs (R+D projects)
Figures out solutions unfeasible for the company to develop due to lack of resources, time, knowledge, etc.
Incorporates innovations from external organizations in the form of patents, technologies, ideas, product concepts (in-licensing, in-technology)
Commercializes innovation generated within the organization (out-licensing, out-technology)
Open Innovation advantagesOpen Innovation advantages
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What is Open Innovation?
Open Innovation: The New Imperative for Creating and Profiting from Technology. Henry Chesbrough. Harvard Business School.
Open Business models: how to thrive in the new innovation landscape. Henry Chesbrough. Harvard Business School
Wikinomics: La nueva economía de las multitudes inteligentes. Don Tapscott/ Anthony D. Williams
Democratizing Innovation. Eric Von Hippel
BibliographyBibliography
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What is Open Innovation?
How to implement the Open Innovation in my organization?How to implement the Open Innovation in my organization?
Internal facts: innovation model, cultural facts
External Factors: how do I interact with my environment
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What is Open Innovation?
How do we capture / sell innovation?How do we capture / sell innovation?
Traditional system: Companies waste time and efforts to contact external knowledge suppliers
Traditional intermediaries who help companies to contact external knowledge suppliers (Technology brokers, Universities, Government agencies, …
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What is Open Innovation?
Innovation intermediaries --> Virtual innomediaries Innovation intermediaries --> Virtual innomediaries
Web communities specialized in innovation become a meeting point for companies and available external knowledge
DinamismLow costGeographic globalityAll knowledge areas
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Portal for Open Innovation through which companies and Research Partners (organizations and individuals, such as research centers, scientists, university researchers and technology companies) from around the world interact to develop and share R&D projects and innovations
Life sciences
Chemistry
Engineering & technologysciences
Physical scinces
TICs
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Services
Challenges (technology demands) … posting Challenges allows companies to receive proposals to meet their technology needs from an international network of experts ------> but:
IBox-in: posting an IBox-in companies can get ideas, patents, and innovative products and technologies from an international network of experts
IBox-out: posting an IBox-out organizations divulge their patents, technologies and innovative products to set up collaborative projects or commercial agreements with other organizations
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innoget.comChallenges
Companies looking for solutions to their technology needs post Challenges to establish partnership agreements with organizations and individuals, such as research centers, scientists, university researchers, inventors and technology
The company representative contacts the selected Research Partners for further details on their proposals
The company evaluates the proposals and selects those better matching the Challenge
Research Partners read the Challenge and send their proposals by using the proposal form
A company identifies a problem or need and writes down the Challenge by using the Challenge form.
Innoget posts the Challenge at the Open Innovation Marketplace
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innoget.comIBox-in
Companies willing to capture innovation post an IBox-in to establish partnership agreements with organizations and individuals, such as research centers, scientists, university researchers, inventors and technology companies
The company representative contacts the selected Research Partners as to get further details on the proposed inventions
The company evaluates the inventions received and selects those considered suitable
A company willing to get innovation designs its IBox-in by filling the IBox-in form
Innoget posts the IBox-in at the Open Innovation Marketplace
Research Partners enter the IBox-in and send their innovative technologies by filling the invention form
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innoget.comIBox-out
Companies willing to commercialize innovation post an IBox-out to establish partnership agreements with organizations and individuals, such as research centers, scientists, university researchers, inventors and technology companies
The IBox-out visitors contact the company representative in order to get more details on the technologies of their interest
Research Partners enter the IBox-out and examine the company’s technology portfolio.
A company willing to offer its innovations, prepares the IBox-out by filling the IBox-out form
Innoget posts the IBox-out at the Open Innovation Marketplace
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Guided tour Challenges IBox-in IBox-out
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