5
6
8
15
17
27
27
30
32
36
51
62
Rumours/ gossip
Used by my friends
Other fans views
Personable ex-player insight
Big interviews
Passionate presenters/ writers
Knowledgeable presenters/ writers
Depth of coverage
Good source of facts and stats
Extensive coverage
Live coverage rights
Available for free
Which of these factors are most important when looking for sports news and coverage
(%)
Live coverage rights
Depth of coverage
Extensive coverage
Source: Sports Connectors Research 2009 – Lightspeed Research
0%
50%
Knowledgeablepresenters/writers
Available for free
Extensive coverage
Live rights
Good source of facts/stats
Passionatepresenters/writers
Personable ex-playerinsight
Big interviews
Fans views
Used by friends
Rumours/Gossip
talkSPORT Five Live
Which of the characteristics do you associate most strongly with each media
Live rights
THE IMPACT OF LIVE FOOTBALL
Since the2006 World Cup
Saturdayaudience
MatchdayLive show
Livegame
BUILDING ON CURRENT RIGHTS
The current package (2nd pick on Saturdays) has established talkSPORT as Premier League broadcaster
But with the 2nd choice game and up against a BBC game at the same time it’s difficult to own the environment
Man United vs. Burnley
Man United vs. Hull City
Birmingham vs. Spurs
Hull City vs. Man City
Arsenal vs. Sunderland
Burnley vs. Portsmouth
Stoke vs. Aston Villa
CURRENT GAMES ON talkSPORT
THE RIGHTS PICTURE – 2010/11 – FOR 3 YRS
Package 1 - Saturday 3pm matches 1st pick BBC
Package 2 -Saturday 3pm matches
2nd pick Absolute
Package 3 -Principally Sunday
4pm matches BBC
Package 4 - Saturday lunchtime BBC
Package 5 -Principally Sunday matches
before 3pm talkSPORT
Package 6 - Saturday 5.30pm matches & Wednesday evenings talkSPORT
Package 7 -Principally Monday 8pm and
Tuesday evenings BBC
Spurs vs. Chelsea
Man Utd vs. Arsenal
Spurs vs. Man Utd
Everton vs. Liverpool
Man City vs. Chelsea
Aston Villa vs. Spurs
THIS SEASON FIXTURES IN 5.30PM SLOTPackage 5
SATURDAY 5.30PM AVAILABLE AUDIENCE
Current Audience (all adults)5pm-7.30pm
That represents an additional
AVAILABLE audience of 704,000
333,000
1,037,000
talkSPORT
BBC5 Live
The average audience for games on ESPN this season has been 410,000
Source: RAJAR/IPSOS MEDIA/RSMB PE 3 mths ending Dec 09/Mediatel
Package 5
West Ham vs. Spurs
Birmingham vs. Aston Villa
Man Utd vs. Man City
Arsenal vs. Aston Villa
Spurs vs. Everton
Man Utd vs. Liverpool
THIS SEASONS FIXTURES IN SUNDAY EARLY SLOT
Package 6
SUNDAY EARLY KICK OFF AVAILABLE AUDIENCE
Current Audience (all adults)12pm-4pm
239,000
1,028,000
talkSPORT
BBC5 LiveThat represents an
additional AVAILABLE
audience of 789,000
Sky Sports has an average audience of just under 1 million viewers for the live game, yet BBC 5live’s audience between
12pm-4pm is over 1 million
Source: RAJAR/IPSOS MEDIA/RSMB PE 3 mths ending Dec 09/Mediatel
Package 6
MORE
THAN ANY BROADCASTER
FOOTBALL COVERAGEESTABLISH
ED FOOTBALL ENVIRONMENT
FANS WANTFROM MEDIA
WHAT
THAT MATTERTHE BIG GAMES