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Lactation Servicesat
Presbyterian Hospital
Gretta Blythe
RN, BSN, IBCLC
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Describe key components of a
comprehensive lactation program
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Selling a Service
Identifying your customersAdministration
Healthcare System
Physicians, nurses and otherHealthcare Providers
Patients / Clients
Community
Social Marketing
Letters
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Marketing
Doctor Office
Communication/ rounds, emails
Word of Mouth and Reputation
Advertisements/ coupons
Articles and Interviews
Letters to Admin. and Insurance Co.
Health Fairs and Community Events
Website/ internet
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The Nursing Mothers Place
PH Charlotte
PH Matthews
PH Huntersville
Matthews Childrens Clinic
Blakeney Medical Park
A Womans View
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Lactation Center Components
Inpatient ConsultationsOutpatient ConsultationsWarm-line / Phone AssistanceRental Station
Pump and Baby Weigh Scale Rental Breastfeeding ClassesClinical Internship Staff Education/In-services/Online EducationDonor MilkRetail
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Inpatient Consultations
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Registration and Billing
Outpatient re-occurring
Reimbursement / Casemix
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OutpatientConsultations
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Pump and Scale Rental
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Budget
Staffing
Volume / Productivity
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Managed Care
Breastfeeding saves healthcare dollarsStandard of Care
Consumer expectation
Options
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Customer Satisfaction
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Lactation Board
Increases support
Diverse input
increases creative ideas
strengthens anticipatory trouble-shooting
provides perceptive feedback
develops a more complete vision
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Presbyterian Hospital Huntersville
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Presbyterians Women Specialty Center
The Nursing Mothers Place at Blakeney
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NICU Support
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Donor Milk Program
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Phone Support
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Breastfeeding Classes
A W Vi
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A Womans ViewRetail
POS / Deposits
Inventory
Best Selling Vendors
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Intern Program
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Intern Program
Win Win for All
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Health Care Team
C i t
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Consistency
Policy
Care Paths
Mother Infant Guide
Approved Handouts
Scripting
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Documentation
QS/ CPN/ EPIC
Progress Notes
Core Measure
PQCNC BFHI
Best Fed
Beginnings
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Staff Education
Online education
In-services
Educational Boards
Skills Fair Competencies / Simulations
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Recognition for Hospital
Baby Bootie AwardBreastfeeding Friendly Workplace Award
Breastfeeding Friendly Business Award
Golden Bow
American Academy of Pediatrics
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Breastfeeding and the Use of Human Milk
American Academy of Pediatrics
Policy Statement
2012
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The Ten Steps to Successful
BreastfeedingBaby Friendly Hospital Initiative
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Initiatives
Kangaroo CareMother Baby Care
PQCNC
? Best Fed Beginnings
Baby Friendly
Business Case of Breastfeeding
NCBC
Goal: Increase Exclusive Breastfeeding
Joint Commission Perinatal Core Measure
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Joint Commission Perinatal Core Measure
Exclusive Breast Milk Feeding
PQCNC / Perinatal Quality
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PQCNC / Perinatal QualityCollaborative of North Carolina
Initiative to increase exclusivebreastfeedingin the well, term infant
Initiative to support the mom
of the VLBW infant to provide
milk for her baby for the first
28 days
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Affordable Care Act
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Affordable Care Act
Ensures Women Receive PreventiveServices at No Additional Cost
The guidelines can be found at:www.hrsa.gov/womensguidelines/
To learn more about the Affordable CareAct, please visithttp://www.healthcare.gov/
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Business Case for Breastfeeding
About The Business Case For BreastfeedingFor Business Managers
Easy Steps to Supporting Breastfeeding EmployeesTool Kit: Resources for Building a Lactation Support Program
Employee's Guide to Breastfeeding and WorkingOutreach Marketing Guide
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Best Fed Beginnings:An Introduction to the NICHQ
and the CDC Breastfeeding Initiative
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Goals
Website
On-line Store
24 hour beeper
Grant
Doula Program
Open other sites
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Keys to Success
Administrations Support
Location
Staff/Commitment
Practice within your scope
Teamwork/Multi-disciplinary team
Evidence & Research/Consistency/Scripts
Disney Approach/ internal & externalcustomers
Its All in Your Presentation
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Goal of Healthy People 2020
In early postpartum75%
At 6 months
50% At 1 year
25%
73.9% to 81.9%
43.4% to 60.5%
22.7% to 34.1%
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Breastfeeding Report Card for 2010released by CDC
"The most recent CDC data show that 3 out ofevery 4 new mothers in the U.S.now starts out breastfeeding. The U.S. has now
met the Healthy People 2010 national objectivefor breastfeeding initiation. However, rates ofbreastfeeding at 6 and 12 months as well asrates of exclusive breastfeeding at 3 and 6
months remain stagnant and low."
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Comprehensive lactation support andcounseling, by a trained provider duringpregnancy and/or in the postpartum
period, and costs for renting breastfeedingequipment.