Thank you to our partner
www.DestinationsShow.com
Show sponsors
Post Show Report 2018
45
72,994
80,213
30,12050,093
670
478,321
£500,602,592
The UK’s biggest consumer travel exhibition brand in numbers…
Top five areas of the world they intend to travel to:
Average spend on holidays annually per person:
Asia Pacific
North America
Africa & Indian Ocean
Europe
Cruise
City
Culture
61Top five types of holiday visitors are interested in:
Average Age:
£6,136
Destinations Show, Manchester
Relaxation/ Beach
Central & South America
Nature/Mountain
Get to know our visitors
Top five areas of the world they intend to travel to:
Average spend on holidays annually per person:
Asia PacificCentral & South America
North America
Africa & Indian Ocean
Europe
Rail
Safari/Wildlife
Nature/Mountain
Culture60Top five types of holiday visitors are interested in:
Average Age:
£6,304
Destinations Show, London
City
The Destinations Shows attract over 80,000 passionate, active and affluent travellers to discover the very best in new holiday experiences and the latest travel hotspots. Our visitors take on average 6 trips each year, encompassing both short and long haul destinations, and are without doubt the most discerning travellers in the UK. As a result, they spend over £500,000,000 on holidays annually.
Their frequent getaways also position them as travel experts to their friends and family. The Destinations Show visitor survey, completed by over 4,000 travellers, showcased just how important they are as opinion-makers within their social circles.
The Value of Influence
of Destinations Show visitors are asked for travel advice by friends and family when planning where to go on their next holiday
Exhibiting at the Destinations Show puts you at the forefront of our visitors minds as they plan and book their journeys for the year ahead. Our research also highlights the trust our visitors place in meeting brands face-to-face.
72%
Direct holiday spend by
Destinations Show visitors
£500,602,592
Indirect holiday spend influenced by Destinations
Show visitors
£1,421,705,696
Total direct and indirect travel spend
£1,922,308,288
of Destinations Show visitors would recommend the brands they met at the show to friends and family
90%
of visitors are more likely to buy from the travel brands they met at the show as a result of meeting them face-to-face
81%
Manchester Evening NewsDaily Express
OFFICIAL MEDIA PARTNER
Companies exhibiting at Destinations: The Holiday & Travel Show benefited from an extensive marketing campaign, which was extended and enhanced to cover even more media channels than ever before.
Show Advertising, Promotion and PR
BROADCASTBBC Radio ManchesterLBCTalk RadioThe WirelessShare RadioTalk RadioSky NewsBBC Wales
PRINT/NATIONALSPUBLICATIONThe Daily MailLonely Planet Traveller
Sunday Times Travel magazineDaily ExpressSunday ExpressThe IndependentThe PeopleWanderlustWaitrose WeekendManchester Evening NewsFood & TravelSonglinesMayfair LifeTNTNational Geographic TravellerMetro
ONLINEExpress.co.ukWanderlustVisit LondonNudgeThe Silver TravellerSolaris TravellerTravel DailyJust About TravelThe BooksellerMSNAll in London
The Daily Mail
Editorial Value
£513,791PR Reach
24,877,122
Destinations: The Holiday & Travel Show commissions a survey to both exhibitors and visitors after each event. Here’s a snapshot of the results…
Post-show analysis
EXHIBITOR SURVEY RESULTS (BASED ON 63 RESPONSES)
VISITOR SURVEY RESULTS (BASED ON 4,145 RESPONSES)
99% of respondents rated the show as excellent/good
96% of respondents stated they achieved their objectives
96% of respondents rated the quality of visitors as excellent/good
84% of exhibitors generated sales as a direct result of exhibiting at Destinations
95% of exhibitors have already rebooked or plan to book for Destinations Shows 2019
91% of visitors rated the shows as excellent/good
35% of visitors attended for the first time in 2018
78% of visitors plan to book a holiday as a direct result of attending the shows
90% of visitors definitely will or are very likely to attend the next Destinations Shows
92% of visitors do not attend any other holiday & travel shows
I’ve been amazed how busy it’s been. We have received lots of genuine interest from people
who are planning long trips for two to three weeks. The organisers have also been really good - very supportive and efficient with the set up. I can’t think of anything that would improve the show.”
Tim Blostone, Tourism Nova Scotia
Exhibitor Testimonials
The show has been really good - great
footfall on the stand - we are very happy with how the show has performed for us.” Heather Lloyd, Viking Cruises
We are very happy with the show and we have received many positive enquiries as
well as numerous bookings. We have been coming here for nine years and we will definitely come back.”Jorunn Jonsdottir, All Iceland
This show is amazing! We have had so much business
and we are seriously considering doubling our stand size next year as we could barely keep up with all the people wanting to book with us!” Jessica Laing, Flight Centre
It’s been a great show for us. We will definitely come back next year.”
Ellie Sandys, Titan Travel
One of the key events for us at the start of the year. Absolutely brilliant!”
Nalin Perera, Sri Lanka Tourism
It’s been really busy - we had people waiting to speak to agents as soon as
the doors opened until the lights went off at the end of the day! Destinations is a really successful show for us.”
Adam Waldock, Trailfinders
We had the busiest Friday we have ever
had at the show and have taken lots of bookings with wildlife and polar bears being the most popular. There is really no point doing any other show!” Paul Goldstein, Exodus
This has been our best show ever - the quality of
the bookings has been very high and I have to say this is our perfect demographic.”
Ellen Walker, Travel Editions
Adventure Travel
UK & Ireland
Cruise
Africa & North Africa
The Americas & The Caribbean
Middle East
Europe
Asia Pacific & Indian Ocean
Travel Accessories & World Food
Responsible Travel
Street FoodStanfords Travel Writers Festival
Main Entrance
Meet the Experts Theatre
Meet the Experts Theatre
Key:
Adventure Travel
Cruise
Africa & North Africa
The Americas & The Caribbean
Asia Pacific & Indian Ocean
Europe
Travel Accessories & World Food
Main Entrance
Meet the Experts Theatre
Key:
Food & Travel Stage
Entrance to The Caravan & Motorhome Show
www.DestinationsShow.com
Whether you're a tourist board, airline, operator or hotelier, Destinations is the most cost-effective way to create real response from your target market. It is the ideal
opportunity to meet customers, sell travel products and build your brand.
Guarantee prime stand positions
Get inclusion in the monthly offers e-newsletter sent to 67,000 travellers
Get maximum coverage from our PR & marketing campaign
Give your brand an opportunity to influence the buying decisions of an audience who will spend over £500 million on travel in the next 12 months
BOOK EARLY TO:
Rob DebenhamShow ManagerEmail: [email protected]: +44 (0) 20 7384 8129
Nick PrattSales [email protected]: +44 (0) 20 7384 8127