Direct to consumer (D2C)
Výrobca -> Distribútor -> Predajca -> Spotrebiteľ
Výrobca -> Distribútor -> Predajca -> Spotrebiteľ
Reverse e-commerce
Spotrebiteľ -> Viac spotrebiteľov -> Výrobca
Consumer to business (C2B)
Consumer to consumer (C2C)
„Mesačne si tu vymenia majitelia veci v spoločnej hodnote nad milión eúr.“
Róbert Vereš
„Uber, the world’s largest taxi company, owns no vehicles.
Facebook, the world’s most popular media owner, creates no content.
Alibaba, the most valuable retailer, has no inventory.
And Airbnb, the world’s largest accommodation provider, owns no real estate.
Something interesting is happening.“
Tom Goodwin
Neustále pripojenie k internetu
43% ľudí používa mobil v predajni
15% kontroluje ceny a nakúpi u konkurencie
Push vs. pull marketingOutbound vs. inbound marketing
Push marketing
➡ TV & radio
➡ Online marketing
➡ Direct marketing
➡ Event marketing
➡ Product placement
Push marketing
➡ TV & radio
➡ Online marketing
➡ Direct marketing
➡ Event marketing
➡ Product placement
Pull marketing
Zákazníci si urobia
vlastný prieskum