New and Emerging Digital Platforms
Digital Magazines Media 2.0 Conference
Hanover, 14 -15 March 2007
Digital Press Distribution : a new opportunity!More than just Technology…
… a new reading experience
… a new way of purchasing press
… a new retail channel
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Who we are?
A new venture that started operations in August 2006!
A fully-owned subsidiary of Hachette Distribution Services, the worldwide leader in press distribution and
retail
A member of the Lagardère Media Group
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Consumer Experience
New Retail Channels
Commercial Offers
Benefits to Publishers
Conclusion
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Consumer Experience
THE CONCEPT: the digital replica of the print magazine, combined with interactivity and rich media, delivered on the web.
The core of the print: original page layouts, the same editorial, photographies and adverts.
The plus of the digital: search, rich media (videos…),URL links, games, e-couponning…
An easy process: - Purchase on an e-commerce platform- Single copy download on your PC- Susbcription automatically delivered.
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Consumer ExperienceHome Page Digital Press
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Consumer ExperienceTitle – Fact Sheet
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Consumer ExperienceTable of contents - Purchase
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Consumer ExperienceAccess to back issues
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Consumer ExperienceSearch the online library
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Consumer ExperienceSearch the online library
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Consumer ExperienceSearch the online library
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Consumer Experience
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Reading experience - demo
Consumer Experience
More content, more interaction
Embedded bonus and rich mediaAudio: a Rock magazine and sound extracts from new hits; a live interview
Video: a Cinema magazine enriched with trailers mentioned in the articles: read, click and view!
Wall-papers: a Photo magazine with wall-papers to download
Games: interactive Psycho tests: no pen, your score on line immediately! Self-corrected crosswords
Animation: an educational magazine with an animated map
Supplement: a women magazine with a free interactive shopping supplement
Dynamic advertising: access to websites, video clips, special offers, e-couponing,…
A search tool throughout your magazine, your personal library and archives… or through the full catalogue, on
current or back issues.
A different, but lively experience16
New Retail Channels
A digital kiosk, multichannel and leveraged by strong brands.
« White label » integration into existing websites
New retailers, specialists retailers, communities
Publishers’websites A fully monetised content to supplement other digital experience.
DIGITALDIGITAL SPECIALIZEDSPECIALIZEDMASSMASS COMMUNITYCOMMUNITYPRESSPRESS
Sales effort is key17
New Retail Channels
More accessibility, more relevance for the consumer
Total availability and extended reach- 7/7, 24/24- Worldwide at domestic price- not dependent on retail coverage… or listing- back issues… and sometimes preview!
Easy purchase, one-to-one marketing: more sales!
Profiled alerts, by title, by topic Access through search engines
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Commercial Offers
DIGITAL: not only traditional, but also innovative commercial offers
Single copy
Subscriptions negative option, monthly debit push mode
Liberty Pack : 4 magazines for 9.90€ a month! free choice of magazines, every month! no commitment over time
PromotionsToday’s special: all people magazines at 0.99€ !
Enjoy your favourite magazine with a 20% discount for 3 days
Marketing, innovation, promotion19
Commercial OffersAbout 200 titles now, target being 500
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Our retailer strategy: variety of offers, channels and titles
Benefits to Publishers
Monetization of contents, building on editorial value
Additional circulation
Lower production and distribution costs
A marketing tool (sampling, dual subscription,…)
A new approach to advertisers
Additional revenue, lower costs, marketing potential
One building block towards digital
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Benefits to Publishers
A full service partner
ProductionSources : pdf file (or equivalent) + Bonus files
Marketing
Payment
Secured content delivery (Digital Rights Management)
Customer relationship / help desk
Marketing and services22
The market environment is characterised by a growing consumer acceptance of digital products in general, matching the need of publishers and advertisers to reach new audiences.
A reading experience combining the core elements of the print magazine with the interactivity of digital and extra contents.
A powerful commercial proposal, both to the readers and to the publishers.
… but a joint challenge to develop usage!
Not a strategic revolution, but a great tactical opportunity!
Conclusion
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Thank you
for your attention
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Contacts
2 rue Lord Byron75008 Paris
www.relay.frwww.virginmega.fr
Philippe Hautrive [email protected]: +33 1 42 99 07 52
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