Personal Branding: 10 Easy Steps to
Dominate Page 1 of Google With Your
Name
When did you last Google yourself?
Your customers, suppliers and
contacts check you out on Google all the
time
• Do they see an impressive personal brand dominating the page?
• Do the results prompt them to use your services, or do they put them off?
• Google yourself right now
• Does every result positively promote you and your business?
• If not, it's time to fill page 1 of Google with results you love.
10 Steps toDominating
Page 1of Google With
Your Name
1. LinkedIn
LinkedIn ranks really well on Google
• Customise your public profile URL, so it becomes www.linkedin.com/in/yourname
• Fully complete your profile, using keywords relevant to your business
• Make sure your profile is visible to the public
• Use "Applications" to enrich your profile with feeds from your blog, slideshare, twitter etc.
• Add links to your website and your blog
• Link to Twitter too
2. Facebook
Your Facebook profile will rank highly, so your customers
may have a look
• Make sure your profile picture isn't unprofessional
• Claim your vanity URL
• Talk about your business
• Share what your doing with your friends - you might get some more business
3. Twitter
Twitter is another high-ranking site
• Complete your profile, adding your website and/or blog
• Use keywords that are relevant to your service
• Claim your vanity URL
• Even if you don't use Twitter, add one tweet to tell people how to find you: "I'm not active on Twitter, but please connect with me at..."
4. Google+
You have to complete your Google+ profile. It's the one profile you
know Google will index
• Google lifts snippets from your profile for the search results
• They use your Tagline, Occupation, Employment and parts of your introduction, so complete these carefully
• Your photo is also added to the search result making it leap out of the page
• You’ll get more clicks; some research suggests a
150% increase in clicks
• Claim your vanity URL - this is becoming a recurring theme!
5. Your "About" profile on your own website
This is the one profile where you have complete control
• Make it as appealing as possible
• Find your own authentic voice - what do your customers love about you and your service?
• Avoid hype but present yourself at your best
• Add your name to the URL, if appropriate
• Use your name in the title of the page if possible
• Link all your other profiles to this page
6. Google Authorship
Google Authorship enables Google to identify you as
the author of your blog posts
• You need a Google+ profile
• You then need to link your Google+ profile to your content
• Google: “author information in search results”
• Follow the instructions on the page
• If you have a blog and you do this; your face could start appearing in the search results for the keywords you target
• You'll get more clicks
• These first 6 profiles are the most important to complete.
• Here are some more to consider:
7. Slideshare
Slideshare ranks well and you can add a lot of information
to your profile.
• Complete your profile
• Google adds the information you enter for "Occupation" and "Organization" to their result
• Link to your website or blog
• Link to your LinkedIn, Facebook and Twitter pages
• Claim your vanity URL
• Upload a simple set of slides to share
8. YouTube
YouTube is a massive search engine. As you probably know it's owned by Google, so videos and profiles
appear in the search results
• Upload a video about yourself and your business
• If you optimise it with your name, you may see it in the search results
• Create your own channel, with your name in the URL and link to your website
9. Pinterest
Pinterest will increasingly appear in the search results
• Complete your profile
• Link to your website, Facebook and Twitter
• Claim your URL
10. About.me
I like the simplicity and clarity of about.me pages and they
appear in the search results
• Complete your profile
• Claim your vanity URL
• Add links to your other sites
Get busy
• Building your profiles on these sites will help you to present an impressive personal brand on Google.
Thanks forhanging around to the end
Steven Hourston Internet marketing specialist
+44 207 112 8814
