Creative Concept: Where the Hell is Ecuador?
OUT OF HOME TEASER CAMPAIGN
The Where the Hell is Ecuador? teaser
campaign will spread awareness about the
People Helping People cause and force Slacktiviststs to
question their global knowledge.
MICROSITE
At the Where the Hell is Ecuador? website visitors will be challenged to find Ecuador on a map.
After seeing how far away they are from Ecuador, visitors will be given a few light-hearted facts about Ecuador and then will be prompted to donate either
awareness or dollars.
DONATING AWARENESS
AP: Adam PanettaAP: Kristin LowryAD: Alexander NorlingCW: Libby Robertson