PARKMINSTER BRANDING RETREAT
20
13
WHAT IS BRANDING?
Definition: The marketing practice of creating a name, symbol, design, and/or slogan that identifies and differentiates a product from other similar products
Examples:•Lingua Viva•Minke
WHAT WILL IT ACCOMPLISH?
• Build Credibility• Pique Curiosity• Encourage Involvement• Create Loyalty
1)DETERMINE PURPOSE
What purpose do we want to serve
in the community?
How do we serve that purpose?
2)CONSIDER
IMAGE
How would you describe the Parkminster we want to present to:
•Prospective members?•Prospective staff?•Other churches?•Area businesses/organizations?
“Impressions”
3)PINPOINT
ADVANTAGES
What do we do?
In what ways do we do it
better/more than other churches?
4)SELECT
SPECIFIC IMPRESSIONS
WORDS
(taglines)
(slogans)
IMAGES
(symbols)
(logos)
5)DEFINE BRAND
5a)COLOR
SCHEME
MAIN COLORS
ACCENT COLORS
5b)FONT
SCHEME
Heading (Book Antiqua)
AaBbCcDd1234Body (Trebuchet)
AaBbCcDd1234
5c)TAGLINE
DEVELOPMENT
Lives changed by graceLed to change the world
Welcomed inand Reaching Out
Saved by GraceMade to Serve
Living in FellowshipLoving in Action
Living in FriendshipLoving in Action
Intimate FellowshipPowerful Outreach
Intimate FriendshipPowerful Impact
Intimate FellowshipPowerful Outreach
5d)LOGO
DEVELOPMENT
