DIGIT 2012 REPORT

WATEEN DIGITAL CAMPAIGN

TWITTER REACH

#Digit12

#Digit12 started peaking after arrival of Wateen Social Media

Team

Highest impressions for #Digit12 from Wateen Social Media Team

Highest impressions for #Digit12 from Wateen Social Media Team

#Wateen

Highest impressions for #Digit12 from Wateen Social Media Team

Interactions for #Wateen hashtag

Interactions for #Wateen hashtag

#Wateen trended as the number one hashtag even before

#Digit2012

Comparative analyses between #Wateen and #Digit2012

Both hashtags peak after arrival of Wateen Social Media Team