PACMAn, Why ?
ObjectivObjectiveses
INNOVATIONINNOVATION
INTERNATIOINTERNATION.N.
NETWORKINNETWORKINGG
Challenges for Challenges for the Agro-foodthe Agro-food
• Complex supply Complex supply chain/ integrationchain/ integration• Climate change/ Climate change/
Environmental Environmental impactimpact• Population growth/ Population growth/
consumptionconsumption• Price tensionPrice tension• Safety and qualitySafety and quality• Reconversion of Reconversion of
agricultureagriculture• ……
SUSTAINABILISUSTAINABILITYTY
Project Project ActionsActions
AnalysisAnalysis
Data Data
collectioncollection
ToolsToolsMeetingsMeetings/ /
RelationsRelations
InformationInformation
PromotionPromotion
Partnership
Portugal•ADRAL - Agência de Desenvolvimento Regional do Alentejo
Ciprus•Cyprus University of Technology
Greece•Diktyo Praxi Innovation Relay Centre Help-Forward•Kilkis Chamber of Commerce and Industry -
Italy•Ervet - Emilia-Romagna economic valorization of territory•Province of Modena •Province of Parma
France•CRITT Agro-alimentaire PACA
Spain•Instituto de Fomento de la Region de Murcia •IVACE - Instituto Valenciano de Competitividad Empresarial
Partners’ organizations:
•Development agencies •Provinces•Chambers of Commerce•Universities•Innovation centers
System and agro-food chain
GENERALGENERALCRITICALITIESCRITICALITIES(analysis, focus group, (analysis, focus group, surveys and interviews)surveys and interviews)
Lack of coordination among economic stakeholders and in the operative context
OUTPUT/ RESULTSOUTPUT/ RESULTS
Mapping of the chain
Analysis of segments
+ interviews to
enterprises + best
practices
Pilot Action:
Model of governance in tomato
sector
Agro-food chain: the segments selected in PACMAn
Some results emerged:
- Experience/level of interest for cooperation activities-Requirement/request of services on support of cooperation
Networking
Interviews to agro-food enterprises in MED area (2)
Interviews to agro-food enterprises in the MED area (1)
Some results emerged:-Key factors of competiveness-Incidence of exportations and importations -Correlations between strength and internationalization level
COMPANIES INTERVIEWSCOMPANIES INTERVIEWS
YEAR:
2012
NUMBER OF INTERVIEWS:
600
RESULTS:- 10 LOCAL REPORTS
- 1 GLOBAL REPORT
Internationalization
Innovation
Interviews to agro-food enterprises in MED area (3)
0% 5% 10% 15% 20% 25% 30% 35% 40%
OtherFood logistics
Commercialization/CommunicationProcess improvement
Quality, traceability and food safetyBiotechnologyNew products
Environmental managementFood preservation technologies
PackagingAgronomy
None
Some results emerged:-Investments in innovation (turnover, activities area)-Collaboration with other enterprises/organizations for innovative joined projects (state of the art and potentialities)
Chart: areas of innovation
NETWORKING TOOLS: DATABASE
Link: http://agrofood.gnomon.com.gr
PACMAn ONLINE DATABASEPACMAn ONLINE DATABASE
395 TOTAL
ORGANIZATIONS
293 ENTERPRIS
ES
5 PUBLIC
ISTITUTIONS
OFWHICH:
12ASSOCIATIO
NS
47 OTHER ORGANIZA-
TIONS
Chart: Distribution of organizations by country
REPORT BEST PRACTICES IN AGRO-FOOD SECTOR
BEST BEST PRACTICES PRACTICES
“Introduction
of R&D
culture into enterprise
s: cases” (CUT- Ciprus)
“Agreement for
quality in Crete” (Forth
– Greece)
“Quality product: grapes from Vinalopó” (IMPIVA – Spain).
Meat produced by
specific parameters”
(ADRAL – Portugal)
“Promotion of areas
of wine production” (KILKIS -
Greece)
a) “Platform
auditb)
“Database enterprises
c)
Animation cluster” (CRITT - France).
“DOSSIER CONAI
2010 Prevention
ECO-Efficient”
(ERVET SPA – Italy)
“
Parmigiano-
reggiano: prices
monitoring, partnership
models, promotion” (Province of
Modena – Italy)
“Interprofes-sional
Organizations (IO) tomato”
(Province of Parma – Italy)
“The Murcia
Food Brokerage Event” (MURCIA –
Spain)
INNOVATION Innovative technologies, innovation of product and process
IDENTIFICATION IDENTIFICATION
GENERAL GENERAL CRITICALITICRITICALITI
ESES(analysis, focus group, (analysis, focus group, surveys e interviews)surveys e interviews)•Limited competences and innovation abilities•Collaboration among academic world, industry and policy maker
OUTPUT/ RESULTSOUTPUT/ RESULTSof PACMAn project linked to the issueof PACMAn project linked to the issue
Identification
best practices
+ Interview
s
Pilot Action:
Catalogue of
innovative technologi
es
Objective:Objective: To strengthen relations amonTo strengthen relations amongg research, research,
institutions and enterprisesinstitutions and enterprises
Output on Sustainability
SUSTAINABILITYEnvironmental, economic, social, ethic
IDENTIFICATION IDENTIFICATION
GENERALGENERALCRITICALITICRITICALITI
ESES(analysis, focus group, (analysis, focus group, surveys e interviews)surveys e interviews)
OUTPUT/ RESULTS OUTPUT/ RESULTS of PACMAn project linked to the issueof PACMAn project linked to the issue
Code of Conduct
for the agro-food
sustainability
Pilot Action: Hand
e-Book on green
packaging
Focussustainabil
ity
ENTERPRIENTERPRISE SE
MANAGEMEMANAGEMENT:NT:
•Innovative products Innovative products and process,and process,•Logistic Logistic maximization, maximization, •Garbage Garbage management, quality management, quality and security of and security of products,products,•Responsible Responsible marketing,marketing,•Efficiency of Efficiency of business processesbusiness processes
The sustainability concept was applied to the system and the agro-food chain. Issues related to business management induced to the implementation of some specific outputs.
Code of Conduct: methodology and structure
SustainabilitySustainability•EnvironmentaEnvironmentall
• EconomicEconomic
• SocialSocial
• EthicEthic
1 step
approacapproachh
1 step
• CriticalitiesCriticalities
• laws and laws and regulationsregulations
• PoliticsPolitics
• CertificationCertification
• EducationEducation
• Research and Research and DevelopmentDevelopment
• Case studyCase study
• BibliographyBibliography
• IndicatorsIndicators
• ContactsContacts
data data collectioncollection
Thematic AreasThematic Areas• Productive chainProductive chain
• InnovationInnovation
• Resources Resources managementmanagement
• Trade and exportTrade and export
• Quality and Quality and consumptionconsumption
2 step
3 step
4 step
•RecommendationsRecommendations
Aspects handled Aspects handled analysisanalysis
Final remarksFinal remarks
Code of Conduct: communication
BROCHURE BROCHURE SUMMARYSUMMARY
(printed + pdf)(printed + pdf)
COMPLETE REPORTCOMPLETE REPORT(pdf)(pdf)
www.pacmanproject.eu/codicesostenibilita.pdf (IT)www.pacmanproject.eu/codesustainability.pdf (EN)
AGRO-FOOD AGRO-FOOD CHAINCHAIN
INNOVATIONINNOVATION RESOURSES RESOURSES MANAGMENTMANAGMENT
Code of Conduct: recommendations (1)
COMMERCE AND COMMERCE AND EXPORTATIONSEXPORTATIONS
QUALITY AND QUALITY AND CONSUMPTIONCONSUMPTION
Code of Conduct: recommendations (2)
- «Hand e-Book on food green packaging in the MED area” (Ervet, IT; Critt, FR; Ivace and Info Murcia, ES)
- Transnational marketing cluster based on “Authentic Mediterranean” concept (Kilkis, Crete GR; Ciprus; Alentejo, PT; Prov. of Modena, IT)
- “Catalogue of innovative technologies in the Agro-food sector” (Forth e Kilkis, GR; Ciprus)
- “Model of Governance of Med Agro-food Supply Chain” (Prov. of Parma, IT; Critt, FR; Info Murcia, ES).
RESULTSRESULTS
Pilot action
Sustainability
COMPETITIVENESS
Transfer of knowledge on new system of production and
governance methods
Internation.
Innovation
Networking
SUSTAINABILITY
Support on spreading of eco-sustainable
packaging
INTERNATIONALI-ZATION
Innovative approach for
internationalization of Mediterranean
product
E-book – E-guide - Maps
E-guide for operatorsE-guide for operators
E-Book on E-Book on projectproject cluster cluster
support for networking activities define guidelines to create a collaboration supply information on sector operators, divided in thematic
sections
describe the Project, the main results, the state of the art of agro-food system in Med area
Based on issue of innovation and sustainability downloaded from project web site (pdf)
Mapping of interviewed companies and of organizations included in DB
focus on 3 selected segments
Promotional MapsPromotional Maps
PACMAn: external communication
WEB SITE
LEAFLET BROCHURE
NEWSLETTER
BROCHURE: CODE OF CONDUCT
- NEWS/ UPDATE- DOWNOLAD OUTPUT OF
PROJECTFB PROFILE
MAILING LISTMORE: gadget,
poster, …
PRINTED MATERIALONLINE
EVENTS
20 LOCAL EVENTS 1 FINAL CONFERENCE
www.pacmanproject.euwww.pacmanproject.eu [email protected]@ervet.it