The PAC doesn’t help our business Why do we even have a PAC?
The Value
Make it personal
Legislation affects business, which can impact employees, the industry and consumers
Supporting candidates who understand our business
PACs corrupt the political process Buying votes Lobster lunches
Traditional PACs are transparent Regulated by the FEC Governing rules and guidelines Who can give
Truth
Citizens United allows the company to give directly to candidates Corporations can’t make contributions directly to candidates Independent expenditures to support or oppose
Citizens United made it MORE important than ever for corporate PACs to raise money from employees to contribute directly to candidates
Candidates must raise more money than before the ruling to answer independent expenditures raised against them
Hard money from corporate PACs and individuals
Citizens United
My job is in jeopardy if I don’t give to the PAC
Contributing is completely voluntary No quid pro quo Disclaimer Suggested levels
Voluntary
The Key
What’s your plan? Do you have a plan? Communication strategy? What fits culturally with your PAC?
Know your audience Who are your targets? What motivates them? Check the pulse of your eligibles and members
Consistent messaging Tell your story Make it personal
Events Pancakes and Politics Pizza and Politics Company and industry updates
Follow the rules Always check with your counsel
to remain compliant
Join us next Tuesday
April 30th @ 2p.m. when Heather Cutler from CVS Caremark joins