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IMPLEMENTATION OF
AUTOMATED PRICING SYSYTEM
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Inception : 1911
Headquarters : Benton Harbour, Michigan, USA
CEO : Jeff.M.Fettig
Employees : 73000
Net income : $433 million (USD)- 2006
Revenue :$ 18.08 billion (USD) 2006
Products : Refrigerators, air conditioners,
microwave ovens, washing machines,
hand blenders,freezers,mixers etc.
INTRODUCTION
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MEXICOC
MICHIGAN
INDIA
CHINA
SINGAPORE
UNITED STATES
OF AMERICA
BRAZIL
SWEDEN
DENMARK
POLAND
ITALY
FRANCE AUSTRIA
HONKONG
GERMANY
MANUFACTURING HUBS
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WHIRLPOOL MAYTAG
KITCHEN AID
JENN AIR
AMANA
ROOPER
ESTATE
INGLIS BAUKNECHT
BRASTEMP
GLADIATOR GARAGE
WORKS
11 MAJOR BRANDS
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LIVE CASE STUDY
Whirlpool had introduced the 'six sense' technologyrefrigerator ranging from Rs 10,600 to Rs 14750.
At the same time LGintroduced a refrigerator totarget the rural population and middle agedwomen,price ranging from Rs 5000 to Rs 12000.
Hence whirlpool had to decrease their cost marginsovernight to withhold their customers and to becompetitive.It took weeks for whirlpool to adjust theirpricing because they did not have a centralizedpricing database.
By that time LG had captured 10 per cent of the ruraland semi-urban markets.
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PROCESS DURING QUATERLY PRIC
CALCULATING
NEW PRICE
REVIEWINGPRICE
PRINTING
THE LIST
REVIEWING
THE PRICE
AGAIN
FEEDING INTO
MAINFRAME
COMPUTER
MAIL OR FAX
NEW
PRICE LIST
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Cumbersome pricing system.
Slow communication.
Error prone. Extra paper work.
Dissatisfied customers.
(ranging from mega retailers to little stores.)
FAULTS IN THE EXISTING SYSTEM
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IMPLEMENTATION OFAUTOMATED PRICING
SYSTEM
Application of a powerful ERP package called SAP.
Centralized data pool which can be accessed both bythe manufacturer and the retailer.
Consolidation of the order entry systems and the
pricing system.
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IMPLEMENTING AUTOMATED PRICISYSTEMS
RETAILER 1
RETAILER 2
RETAILER 3
PRICING
OMS
WARE
HOUSE
PURCHASE
ORDER
DATA
AGGREGATIONFORMATTING
DATAREVIEW
REPORTING
ORDER
MANAGEMENT
SHIP NOTICE
AND INVOICE
WARE HOUSE
BAR CODE AND RFID ITEM SHIPMENT
LABEL
AND
RFID
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Quick updating Streamline work process
Centralized pricing database
Reduce cycle time
Increase productivity
Reduce costs
A step to global success.
In quarterly pricing, every three months the list forprices were printed and sent to the traders where asby implementing SAP, the ERP calculates thedemand and material prices and adjusts the pricesconstantly.
RESULT AFTER IMPLEMENTING SYS
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Building brand equity. Customer loyalty. Unique marketing strategy. Improve inventory management.
Enable accurate execution of orders. Enhances supply chain management.
Enhances pricing and promotion strategy.
How are companies using I.T to improve services,lower costand become more competitive?Q1.
Ans.
DISCUSSION QUESTIONS
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HARDWARE
AND
SOFTWARE
BACKUP,
PATCHING SOFTWARE
RAW FACTS
SYSTEM ANALYST
PROGRAMMERPEOPLE
EQUIPMENT
PROCEDURE
DATA
What are the components associated with a successfulinformation system?Q2.
Ans.
DISCUSSION QUESTIONS
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By leveraging
SAP Net Weaver,we have overhauled our IT
infrastructure
to provide more functionality and
capabilities, and, incredibly, weve
done it with no additional cost
to the company. Esat Sezer
Corporate Vice President & CIO
Whirlpool Corporation
MR. ESAT SEAZER ( CIO ) WHIRLPOOL CORPO
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WHAT DID WE LEARN?
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BIBLIOGRAPHY
www.google.com
www.hindutimes.com
www.whirlpool.com I.T for Managers:
Ralph Stair and George Reynolds
http://www.google.com/http://www.hindutimes.com/http://www.whirlpool.com/http://www.whirlpool.com/http://www.hindutimes.com/http://www.google.com/7/29/2019 p 1283 Whirlpool Sap Impl
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THANK YOU
FATEMEH. HANIKA. MEGHALA. NEHA. PRIYADARSHINI.
BY