over 10 years of securing
identities, web sites & transactions
Partnering with GlobalSign
2008 – Partner Welcome Kit
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Dedicated Account Management & Tech Support
Sharing understanding of SSL and the SSL market
Simplified product range
Partner Certificate Center (self service model)
Sales & Marketing assistance and resources
Hints & Tips
Working with GlobalSign - Contents
2
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Your Account Manager details: When you sign up, you will be told who your dedicated
account manager is Tech Support details:
Tel: 877-467-7543 US Tel: +44 1622 766766 UK Tel: +32 16 891900 Belgium Email: [email protected] Web: www.globalsign.com/support
Marketing Support details: Requests / assistance arranged via Account Manager
Contacting GlobalSign
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SSL activates the browser padlock or green address bar SSL can be invisible to user in some environments Ensures secure communication between two machines using HTTPS://
Client to server communications (browser forms, email clients to mail servers)
Server to server communications (scripting, active programming) Database to database
Should be used for: All credit card transactions Where any data is being captured and communicated
On Web Sites – growing phishing / identity theft attacks On Intranets – growing need to protect from internal eavesdropping
Mail server connections and web mail
SSL – the Basics
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DomainSSL Activates yellow padlock Domain validated Company details NOT in
Cert, site seal profile is limited
Email challenge on domain control
[email protected], etc Whois contact
Secures both www and non-www version of web site
Wildcard SSL optional Issued in minutes SGC free of charge
The GlobalSign SSL Product Range
OrganizationSSL Activates yellow padlock
Org validated
Corp docs vetted
Domain ownership vetted
Company details appear in Certificate and site seal profile
Secures both www and non-www version of web site
Wildcard SSL optional
Public IP optional
Issued in 2 business days
SGC free of charge
ExtendedSSL Activates yellow padlock
Activates Green Address Bar in EV enabled browsers
Org validated inline with CA/B Forum guidelines
Corp docs vetted
Domain ownership vetted
Right of applicant to apply vetted
Company details appear in Certificate and site seal profile
Secures both www and non-www version of web site
Allows up to 3 SANs (Subject Alternative Names)
Can be different domain names
SGC free of chargeMany other features included across range – see GlobalSign web site for full details
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DomainSSL Internal / lower profile
public sites When customers need
SSL and need it quickly When company
documents are not readily available
When Wildcard SSL is needed
Secure many sub domains with single SSL Certificate
When budget is more of a consideration
Which SSL?
OrganizationSSL When it is important to
show the company behind site has been vetted
When customers are able to wait 2 business days
When company documents are readily available
When an email challenge to the domain controller is not available / appropriate
When Wildcard SSL is needed
Secure many sub domains with single SSL Certificate
When issuing to a Public IP address
ExtendedSSL• Public facing web sites
• When activating the Green Address Bar will increase credibility in the site
• All high profile sites
• All potential phishing victims
• All low profile sites wanting to compete with high profile sites
• When different domain names need to be in the same Certificate
• When customers are able to wait 2-5 business days
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GlobalSign VeriSign
Free SGC YES X - SGC a premium add-on
256 bit enabled YES YES
Multi-lingual support YES YES
License PolicyPromo - Server, Backup, Load Balancer.
Server only. Additional purchases necessary.
DV (domain), OV (org), EV (extended)
YES YES - but DV through GeoTrust only
Unique Features
www & non-www supported on single certificateSubject Alternate Names (SANs) allow multiple domains in a single certificate
Wildcard SSL through GeoTrust OV only
Certificate OptionsWildcard SSL, Intranet/Local Hosts, Public IP, Custom Start /End Dates
Wildcard SSL through GeoTrust OV only
Pricing From $249From $399, $995 for equivalent offering
SSL Feature Comparison, VeriSign
SSL is a standardized technology. Customers gain value through associated features, customer support and account management
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Product positioning: Ensure all existing / new customers can easily locate
the SSL offeringAdd to current portfolio (links, banners, text links, help files)
Support both retail purchase of SSL and product bundlingCreate web page selling individual SSLAdd / create new “security bundles” containing SSL
Integrating SSL into your Web Site (1)
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Managing customer using the Partner Certificate Center: Login: http://www.globalsign.com/ssl-login.htm Account Functions:
Financial: add deposit / create Bulk Contract for best discounts Users: create new Users to place orders, run reports, financial management
Certificate Functions: Place SSL Certificate orders
Full application: all customer details needed Cert-Invite: minimal customer details needed
Renew SSL Certificates (notices sent 90, 45, 30... days before expiration, configure whether reseller or customer is contacted)
Reissue orders where customer loses Certificate / private key Run reports on placed orders
Managing customers using the API: XML API allows automation of Certificate functions
Integrating SSL into your Web Site (2)
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Full Application: what information is requested by GlobalSign? Customer company details
Company name, Address Customer contact details (can be Partner)
Technical contact – receives issued Certificate, renewal notices Certificate Signing Request Site Seal customized information: OrganizationSSL and ExtendedSSL only (can
be trading address rather than registered address) Vetting information:
DomainSSL – email challenge on domain control OrganizationSSL – domain ownership check, company documents ExtendedSSL – domain ownership check, company documents, right of applicant to
apply Cert-Invite Application: what information is requested by GlobalSign?
Customer email address Product type and validity period
Integrating SSL into your Web Site (3)
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Install free GlobalSign SSL Certificate Sales Training
Arrange sales training session with staff and Account Manager Understand competition (competitive analysis available)
Update web site with SSL Products section All partners have license to reproduce any / all copy on globalsign.com web site - product pages, technical
support, white papers, datasheets. Note copyright remains with GlobalSign. Web site promotional copy / banners available Include choice FAQs from SSL Information Center (reproduce or link to GlobalSign site:
http://www.globalsign.com/ssl-information/index.htm) Include extensive internal anchor links in existing web site copy for “SSL, SSL Certificate, online security,
secured web server, etc” Campaigns:
Contact existing customers Promote partnership with GlobalSign and promote new / improved SSL Certificate product offerings
Email templates / physical mailer copy available
Capture new customers Advertising copy and banners available Suggestions: PPC advertising, include “security” and “SSL” in directory advertising / banner advertising
Joint Press Release (Strategic Partners only) All resources available online at http://www.globalsign.com/partners/reseller/resources.html FEED BACK NEW REQUIREMENTS
Sales & Marketing
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General advice SSL is still relatively unknown, customers need to be told when / where they should be using
it GlobalSign SSL is a premium product that offers the strongest SSL, other competing products
may be cheaper but do not offer the same level of protection or credibility – customers that care about their good name and customer base need to understand this
Pricing Policies Successful Partners balance margin with competitiveness 10%+ below GlobalSign SRP prevents seepage back to OEM and reinforces partnership
status Search Engine Optimization
Internal anchor links on keywords are essential for easy navigation and SEO SSL, SSL Certificate, Web Server Certificate, secure web site, etc (keep keywords to less
than 10 and applicable to your customer base) Where to advertise:
PPC engines good for exposure: Google, Live, Yahoo Hosting news sites directory entries should reference SSL / web site security
Hints & Tips
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Questions?