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The whole visible universe is but a storehouseOf images and signs to which the imagination
will give a relative place and value; it is a sort
of pasture which the imagination must digest
and transform.Charles Baudelaire 1821-
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Umberto eco: semiotic is considered everything that
can be takes as a sign
Ferdinand Saussure: semiology is a science which
studies the roles of signs as part of social life
Charles pierce: semiotics is the formal doctrine of
signs, everything is a sign!
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Not usually the signs but what they stand for
signs
words
images
sounds
Gestures
objects
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Visual semiotics not only the components of a text or
media but also the relation between them
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Sign, Signifier, Signified
The semiotic relationship between the signifier and signified, or
signification,
Signifier Signification: relationship between thesignifier and signified
Symbol Arbitrary relationship between signifier and
signified
Icon The signifier resembles the signified in some
ways
Index The signifier points towards the existence of
the another sign.
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Symbol is a sign different from icon
and index
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semiotics
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Welcome to the world of visual
semiotics
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Semiotician
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make
Signs system of every day life
up
culture
society
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Semiotics in movies
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Semiotics in advertisement
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Semiotics in cartoon
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Semiotics in newspapers
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Denotation
Two levels of representation
Connotation
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Red with anger
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I am in red
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A red communist
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Sign; something observed, perceived, felt,
thought
A sign; something we inferred from
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Aqua fresh jelly
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Coca Cola light Pepsi
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Softlan
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Milkshake
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Role papers
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Normal Tissues
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29/41Semiotics in cartoon
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Shrek: the Ogre as hero
Signifier :the Ogre
Signified:
Green
Ugly Unhygienic
Ferocious
Violent
Terrorizing
Selfish
Signifier: the hero
Signified:
Peaceful
Calm Noble
Diplomatic
Non-violent
Compassionate
Attention averse
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Fiona: the princess
Signifier: princess
Signified:
Damsel in
distress
Waiting for herprince
charming
Hopelessly
romantic
Beautiful
Sophisticated
Signifier: ogre princess
Signified:
Spunky
Fiery
Brave
Witty
Martial arts
expert
Outspoken
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Donkey: the Sidekick
Signifier: donkey (animal)
Signified:
Friendly
Beast of burden
Dumb
Dependant
Docile
Signifier: donkey (the sidekick)
Signified:
Witty
Comical
Talkative
Persistent
Irritating
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Cigarettes
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High heels
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Make up
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Francis Ford Coppola
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Marlon Brando
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Al Pacino
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