PRESENTED BY :- CHHAVI NARAYAN C. KAVYA SREE
DECLINE OF ORGANIC COTTON OVER BETTER
COTTON
CONTENTS INTRODUCTION BENEFITS OF ORGANIC COTTON WHY GLOBAL BRANDS PREFER
BETTER COTTON “OVER ORGANIC COTTON”
DIFFERENCE BETWEEN ORGANIC COTTON AND BETTER COTTON
SWOT TEAM ANALYSIS HOW YOU CAN CONTRIBUTE? CONCLUSION
INTRODUCTION
ABOUT COTTONORGANIC COTTON 195797 metric tonne-2009-2010103004 metric tonne -2012-2013BETTER COTTON
WORLD COTTON PRODUCTION
2012-2013
COTTON PRODUCTION IN INDIA
BENEFITS OF ORGANIC COTTON
IT PROTECTS OUR HEALTHIT HEALS THE PLANETSUPPORT TRUE ECONOMYITS 100% ECO FRIENDLY
DIFFERENCE BETWEEN ORGANIC AND BETTER COTTON
ORGANIC COTTON ECO FRIENDLY
NO HEALTH RISK SOIL FERTILITY
INCREASES
NO USE OF GMO
BETTER COTTON
ECO-UNFRIENDLY CHRONIC DISEASES DECLINING SOIL
FERTILITY USE OF GMO
GLOBAL BRANDS PREFER BETTER COTTON OVER ORGANIC
COTTON
LESS EXPENSIVE THAN ORGANIC
HIGH COST OF CERTIFICATION
SHORTAGE OF GMO SEEDS
RESULT OF SURVEY
SWOT
.
STRENGTHAbundant raw materialsLow cost skilled labour
WEAKNESS . Low level of training Lack of economies of scale and advance processing capabilitiesTechnical obsolescence
THREATPricing Pressure
Competition in Domestic Market
OPPORTUNITIESOPPORTUNITIES
Large and growing domestic market Recent government efforts to promote the industry
TEAM ANALYSIS
BETTER MANAGEMENT PRACTICES
ENCOURAGE ORGANIC COTTON PRODUCTION
DEVELOPING CLEAN TECHNOLOGY
ACTIVE GOVERNMENT INVOLVMENT
HOW YOU CAN CONTRIBUTE?
ASK YOUR FAVOURITE BRAND TO STOCK
ORGANIC CLOTHESAWARENESS IMPART TRAINING TO FARMERS
CONCLUSION
REFERENCES
THE ECONOMICS TIMES GLOBE COTYARN PVT. LTD WIKIPEDIA THE HINDU Natural Life Magazine www.sustainablecotton.org www.aboutorganiccotton.org