Opening Themes
Tom Thomas and Terry CliffordSRG Planning Retreat
August 2012
Distinctive, original content
KnowledgeCulture DialogueTalent
Ira Glass, WBEZ’s This American Life
2
Distinctive, original content
KnowledgeCulture DialogueTalent
3
WXPN’s XPoNential Festival
Distinctive, original content
KnowledgeCulture DialogueTalent
Minnesota Public Radio’s UBS Forum
4
Distinctive, original content
KnowledgeCulture DialogueTalent
Abumrad & Krulwich, WNYC’s Radiolab
5
Distinctive, original content
KnowledgeCulture DialogueTalent
SRG members create–Hundreds of hours of original
content each week–A majority of public radio’s
national programming–Venues for conversation and
debate–Homes for compelling talent
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Significant reach and use
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2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 20110%
2%
4%
6%
8%
10%
12%
14%
All CPB Stations, Mon-Sun 6am-Midnight, Persons 12+
Source: Arbitron Spring Nationwide, Radio Research Consortium
2 PPMMetros
17 PPMMetros
33 PPMMetros
| ---------------------------- All Estimates Based on Diaries ----------------------------- |
Cume Rating
Share
12.1%
5.1%
48 PPMMetros
Significant reach and use
SRG members generate 36 percent of all public radio listening.
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Average Quarter Hour Audience
Growing streams of news and music24 of public radio’s 614 streams account for half of public radio’s ATH
News and informationWAMU (on-air)WBUR APM (MPR News-KNOW)KQEDSouthern California Public RadioNew York Public Radio (WNYC–FM)Chicago Public Media (WBEZ)NPR (live stream)KCRW (on-air)KERA (KERA on-air)KUOW (live stream)Michigan Radio
MusicAPM (The Current AAA)Classical Public Radio Network (KDFC)APM (MPR Classical – KSJN)New York Public Radio (WQXR Classical)WCPE (Classical)KCRW (All music)WGBH (WCRB Classical)KQAC (Classical)WBGO (Jazz)WFUV (The Alternate Side AAA)WETA (Classical)WWOZ (Jazz)
Source: 3td quarter 2011, as reported to NPR Digital Services by the streaming organizationsSeveral of these organizations provide additional streams not included on this chart.
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Growing streams of news and musicSRG members provide 15 of the top 24 streams
News and informationWAMU (on-air)WBUR APM (MPR News-KNOW)KQEDSouthern California Public RadioNew York Public Radio (WNYC–FM)Chicago Public Media (WBEZ)NPR (live stream)KCRW (on-air)KERA (KERA on-air)KUOW (live stream)Michigan Radio
MusicAPM (The Current AAA)Classical Public Radio Network (KDFC)APM (MPR Classical – KSJN)New York Public Radio (WQXR Classical)WCPE (Classical)KCRW (All music)WGBH (WCRB Classical)KQAC (Classical)WBGO (Jazz)WFUV (The Alternate Side AAA)WETA (Classical)WWOZ (Jazz)
Source: 3td quarter 2011, as reported to NPR Digital Services by the streaming organizationsSeveral of these organizations provide additional streams not included on this chart.
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Serving diverse audiences
11
0
1,000
2,000
3,000
4,000
5,000
6,000
Stations with the Most Black and Hispanic ListeningAQH Audience, Full Broadcast Week, Fall 2011
Source: Arbitron, AudiGraphics, Fall 2011 Station Resource Group
Serving diverse audiencesSRG members have 10 of the top 25 Black and Hispanic audiences
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Public Radio – Total Cash Revenue2000 - 2011 (Adjusted for Inflation)
0
1,000
2,000
3,000
4,000
5,000
6,000
Stations with the Most Black and Hispanic ListeningAQH Audience, Full Broadcast Week, Fall 2011
SRG Members
Other stations
Source: Arbitron, AudiGraphics, Fall 2011 Station Resource Group
Serving diverse audiencesSRG members are the largest producers of Spanish-language and Native American public radio programming
13
Public Radio – Total Cash Revenue2000 - 2011 (Adjusted for Inflation)Station Resource Group
$1 billion+ station economy
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2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 20140
200,000,000
400,000,000
600,000,000
800,000,000
1,000,000,000
1,200,000,000
Public Radio – Total Cash Revenue2000 - 2011 (Adjusted for Inflation)
Source: Corporation for Public Broadcasting Station Resource Group
$1 billion+ station economy
SRG members raise 47 percent of public radio stations’ cash support.
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Cash Support
A community of stations
• Driven by public service outcomes– Use of our content– Value to our listeners– Impact on our communities
• Building community institutions– Informed station leaders– Stronger local organizations– Peer-to-peer connections– Forward-looking strategy
16
Getting to the main thing
17
Pressing need for funds
• Fulfill ambitions for more service
• Replace lost tax-based support
18
Strategy for online and social media
• Compelling and unique value proposition
• Competitive advantage in creating and delivering content
• Sustainable business model– Use and value– Sponsorship– Partnership
19
Changing system architecture
• Paths of revenue• Power of scale• Shared investments• Intermediate spaces
20
Forward-looking vision of service
• Audience service imperatives and bold goals– New roles in people’s lives – New audiences for public media– Changing expectations across platforms
and channels
• Community service imperatives and new partners– Identifying and addressing problems– A wide frame of public media
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Opening Themes
Tom Thomas and Terry CliffordSRG Planning Retreat
August 2012