Kimberly KadlecWW VP Global Marketing Group
Social Marketing “Netiquette” in the Era of Reach & Relationships
Courtship and engagement is an art. Time-honored rules apply.
Show up.
Top 3 Facebook Brands
Coca - Cola
Home Depot
Home Depot
Home Depot
Be a creature unlike any other.
Ashton Kutcher vs. CNN
Zipcar
BMW
BMW
Be generous.
Gilt Groupe
Uniqlo
Be a good listener.
Virgin America
Virgin America
BabyCenter
Starbucks
Choose your words carefully.
Converse
Converse
Celebrate special moments.
Nike
Subway
Be the first to apologize.
Netflix
Domino’s
Domino’s
Don’t worry if they “like” you…make sure they love you…
Listerine
Listerine
Intel
Intel
Intel
1. Show up.2. Be a creature unlike any other.3. Be generous.4. Be a good listener.5. Choose your words carefully.6. Celebrate special moments.7. Be the first to apologize.8. Don’t worry if they like you…make sure they love you.
Netiquette in the Era of Reach and Relationships
Any questions?
OGNY Mon 0915 Fred Wilson