Digital Networking & Branding for Jobs
Julian Gay-de-Montella
November 4th, 2015
Digital Networking & Branding for Jobs
Richard Branson
Personal Branding
Engaging & Adding Value
1
2
Digital Networking & Branding for Jobs
You are a Brand. Sell Yourself before anything else
Digital Networking & Branding for Jobs
Your Goal to Succeed in Digital Media
Digital Networking & Branding for Jobs
Identity Visibility
Successful LinkedIn Branding
1.) Photo2.) Tagline3.) Summary4.) Keyword Optimized5.) Completed Profile
Digital Networking & Branding for JobsDigital Networking & Branding for Jobs
1.) Have a Great Photo
Digital Networking & Branding for JobsDigital Networking & Branding for Jobs
2.) Taglines- What you Do & Value?
Digital Networking & Branding for JobsDigital Networking & Branding for Jobs
3.) Have a Compelling Summary
Digital Networking & Branding for JobsDigital Networking & Branding for Jobs
LinkedIn Summaries- Key Points
Digital Networking & Branding for JobsDigital Networking & Branding for Jobs
Hook + What you Do & Value?
Deeper Outline of Value
Personality
Call-to-Action
4.) Remember it is about Keywords!
Digital Networking & Branding for JobsDigital Networking & Branding for Jobs
5.) Include Awards, Links, & Publications !
Digital Networking & Branding for JobsDigital Networking & Branding for Jobs
6.) References & Endorsements
Digital Networking & Branding for JobsDigital Networking & Branding for Jobs
Twitter bios…
Digital Networking & Branding for JobsDigital Networking & Branding for Jobs
Facebook Profiles
Digital Networking & Branding for JobsDigital Networking & Branding for Jobs
Relations. Relationships mean everything
Digital Networking & Branding for JobsDigital Networking & Branding for Jobs
Value is about giving. You share with or offer to others.
Digital Networking & Branding for JobsDigital Networking & Branding for Jobs
1.) Take Genuine Interest in others
Digital Networking & Branding for JobsDigital Networking & Branding for Jobs
Before inviting, find out about them. Read their PROFILE!!
Digital Networking & Branding for JobsDigital Networking & Branding for Jobs
2.) Personalize every message
Digital Networking & Branding for JobsDigital Networking & Branding for Jobs
Tip. Try building a relationship before contacting.
Digital Networking & Branding for JobsDigital Networking & Branding for Jobs
3.) Be ACTIVE! Post, contribute to Groups
Digital Networking & Branding for JobsDigital Networking & Branding for Jobs
4.) Post & Frequently
Create
Comment
Curate
Digital Networking & Branding for JobsDigital Networking & Branding for Jobs
Be seen! What makes a good LinkedIn post...
Good Visuals
Catchy Title
Relevant Content
Digital Networking & Branding for JobsDigital Networking & Branding for Jobs
Timing
4.) Adding Value Consistently
Digital Networking & Branding for JobsDigital Networking & Branding for Jobs
What can you offer?
❏ Relevant Articles❏ Links❏ Research/Whitepapers❏ Initiatives❏ Events❏ Or introduce them to
someone or other groups!
Digital Networking & Branding for JobsDigital Networking & Branding for Jobs
Digital Networking & Branding for JobsDigital Networking & Branding for Jobs
The gesture is what counts!
Ask for advice too!
Digital Networking & Branding for JobsDigital Networking & Branding for Jobs
You can then ask them to share with their followers!
Digital Networking & Branding for JobsDigital Networking & Branding for Jobs
Digital success is like a garden. It blooms if cared for
Digital Networking & Branding for JobsDigital Networking & Branding for Jobs
Thank You & let's stay in touch!
Julian Gay-de-Montella
ie.linkedin.com/in/juliangaydemontella
@JGMontella