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North Kent SHENA Retail & Commercial Leisure
Assessment
Final Report Volume 1 — Main Report
November 2016
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Contents: Volume 1 Main Report 1. Introduction & structure of report ............................................................................................................. 1
2. Policy framework ......................................................................................................................................... 3
3. National market trends ............................................................................................................................. 10
4. Sub-regional context ................................................................................................................................. 18
5. Retail Hierarchy .......................................................................................................................................... 28
6. Capacity forecasts methodology .......................................................................................................... 45
7. Capacity forecasts for Gravesham Borough ....................................................................................... 50
8. Capacity Forecasts for Medway ............................................................................................................ 59
9. Commercial leisure assessment .............................................................................................................. 71
10. Conclusions and recommendations ..................................................................................................... 79
Contents: Volume 2 Plans & Appendices Appendix 1: Convenience Goods Quantitative Need Model
Appendix 2: Comparison Goods Quantitative Need Model
Appendix 3: Population Sensitivity Testing (Gravesham Borough Council)
Plans 1 - 29
Contents: Volume 3 Household Telephone Survey Results
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1. Introduction & structure of report
1.1 GVA has been instructed by Gravesham Borough Council and Medway Council (‘the Councils’) to
undertake a Retail & Commercial Leisure Assessment as part of a wider instruction to prepare the North
Kent Strategic Housing and Economic Needs Assessment (SHENA). The Retail & Commercial Leisure
Assessment will, in common with the rest of the SHENA, inform planning policy and development control
decisions undertaken separately by both Councils. This assessment provides a robust evidence base for
Plan preparation, setting out the ‘need’ for new retail and commercial leisure floorspace, as well as
providing broader strategic guidance on enhancing the vitality and viability network of town and district
centres.
1.2 Our study has been informed by on-site and desk-based information gathering, including site visits to
each of the town and district centres in Gravesham and Medway. Further evidence is provided by way
of a household telephone survey of shopping and leisure patterns across the two authority areas, and
through undertaking an analysis of surrounding areas in which residents may look towards facilities in
Gravesham or Medway to meet their shopping and leisure needs. Household telephone surveys capture
the shopping and leisure visit patterns of households across an agreed survey area, with the overall outer
boundary defined to reflect the main catchments of the centres in Gravesham and Medway. The
extent of the survey area was agreed with the Councils at initial stages of preparation of the study, and is
informed by survey areas used for the Councils’ previous evidence base studies and our experience
having undertaken retail studies in neighbouring areas e.g. Dartford Borough Council.
1.3 The results of the household survey also provide an understanding of the extent to which centres outside
Gravesham and Medway capture expenditure available from within the study area. This is defined as
the amount of expenditure ‘leakage’ taking place from within the study area i.e. Gravesham and
Medway to outside centres e.g. Bluewater.
1.4 In order to provide a more detailed analysis of shopping and leisure patterns across Gravesham and
Medway we have defined a number of survey zones. The survey zones are split into geographically
distinct areas for the purposes of our analysis, and it should be noted that the survey areas used do not
represent or reflect areas drawn by the local authorities within policy or for other projects/studies, we
have defined the overall survey area into a total of 15 survey zones:
• Zones 3, 5, 6 and 8 of the survey area broadly equate to the boundaries of Gravesham Borough;
• Zones 7, 9, 10, 11, 12, 13 and 14 of the survey area broadly equate to the boundaries of Medway;
and
• Zones 1, 2, 4 and 15 cover those parts of the survey area which are outside the boundaries of
Gravesham and Medway but where previous evidence indicates residents may look towards
centres in Gravesham and Medway for their shopping and commercial leisure spending.
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1.5 A plan of the survey area and zones can be found in Volume 2 to the Study.
Structure of report
1.6 Our study is split into three volumes. This report forms Volume 1; Volume 2 sets out supporting plans and
appendices; and Volume 3 provides the household telephone survey data and is prepared by NEMS
Market Research. The remainder of this report is structured as follows:
• Section 2 sets out our review of national, strategic and local planning policies relevant to retail and
leisure planning;
• Section 3 considers national trends in the retail sector, and in particular the implications of recent
economic growth and technological advances which are impacting on shopping habits;
• Section 4 considers the wider study context, identifying the most popular shopping destinations for
residents in the survey area, the key competing centres and the influence which these centres are
likely to have on the future role of centres within Gravesham and Medway;
• Section 5 reviews the composition, role and function of current shopping provision in the town and
district centres within Gravesham and Medway, as well as out-of-centre-shopping provision.
• Section 6 sets out our approach to calculating retail capacity, including definition of the survey
area and discussion of the approach to the household telephone survey;
• Section 7 sets out the quantitative ‘need’ for additional convenience (food) and comparison (non-
food) retail floorspace for the Local Plan period to 2028 and for the study period to 2037 for
Gravesham Borough, whilst Section 8 sets out capacity forecasts for Medway. Both sections also
undertake scenario testing of ‘need’ levels which arise under different SHMA-based housing growth
projections;
• Section 9 sets out our review of commercial leisure provision within and outside Gravesham and
Medway, and draws conclusions in respect of the quantitative and qualitative need for additional
commercial leisure facilities; and
• Section 10 draws the analysis together and sets out our conclusions, strategic guidance and
recommendations on future change and growth in the network of centres in Gravesham and
Medway.
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2. Policy framework
2.1 In this section we summarise the key features of national and local planning policy guidance which
provide the context and framework for this study.
National Policy Framework
National Planning Policy Framework (NPPF), 2012
2.2 The National Planning Policy Framework (NPPF), published on 27 March 2012 sets out the Government’s
approach to planning for England and replaces the suite of national Planning Policy Statements,
Planning Policy Guidance and Circulars with a single document.
2.3 The NPPF continues to recognise that the planning system is plan-led and therefore Local Plans,
incorporating neighbourhood plans where relevant, are the starting point for the determination of any
planning application. In line with the Government’s aim to streamline the planning process, each Local
Planning Authority (LPA) should produce a single Local Plan for its area with any additional documents to
be used only where clearly justified.
2.4 The NPPF maintains the general thrust of previous policy set out in PPS4 – Planning for Sustainable
Economic Growth (2009). It advocates a ‘town centres first’ approach, and requires planning policies to
positively promote competitive town centre environments and manage the growth of centres over the
plan period. In planning for town centres LPAs should:
• Recognise town centres as the heart of their communities and pursue policies to support their
viability and vitality;
• Define a network and hierarchy of centres that is resilient to anticipated future economic changes;
• Define the extent of town centres and primary shopping areas, based on a clear definition of
primary and secondary shopping frontages in designated centres and set policies that make clear
which uses will be permitted in such locations;
• Promote competitive town centres that provide customer choice and a diverse retail offer which
reflect the individuality of town centres;
• Retain and enhance existing markets and, where appropriate, re-introduce or create new ones,
ensuring that markets remain attractive and competitive;
• Allocate a range of suitable sites to meet the scale and type of economic development needed in
town centres. Where town centre sites are not available, LPAs should adopt a sequential approach
to allocate appropriate edge of centre sites;
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• Set policies for the consideration of proposals for main town centre uses which cannot be
accommodated in or adjacent to town centres;
• Recognise that residential development can play an important role in ensuring the vitality of
centres; and
• Where town centres are in decline, plan positively for their future to encourage economic activity.
2.5 LPAs are required to ensure that the Local Plan is based on adequate, up-to-date and relevant
evidence about the economic, social and environmental characteristics and prospects of the area.
These assessments should be integrated and take full account of relevant market and economic signals.
LPAs should use the evidence base to assess, inter alia;
• The needs for land or floorspace for economic development, taking account of both quantitative
and qualitative requirements for all foreseeable types of economic activity over the plan period,
including retail and commercial leisure development;
• The existing and future supply of land available for economic development and its sufficiency and
suitability to meet the identified needs;
• The role and function of town centres and the relationship between them, including any trends in
the performance of centres; and
• The capacity of existing centres to accommodate new town centre development.
2.6 Local Plans are examined by an independent inspector whose role it is to assess whether the plan is
sound. In order to be found sound a Local Plan should be:
• Positively prepared i.e. based on a strategy which seeks to meet objectively assessed
development and infrastructure requirements
• Justified i.e. the most appropriate strategy, when considered against the alternatives;
• Effective i.e. deliverable over its plan period and based on effective joint working; and
• Consistent with national policy i.e. enable the delivery of sustainable development
2.7 Overall, the NPPF adopts a positive approach, with a presumption in favour of sustainable development
and support for economic growth. In terms of decision-making, applications for planning permission
must be determined in accordance with the development plan unless material considerations indicate
otherwise. The NPPF is a material consideration in planning decisions.
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• National Planning Policy Guidance (NPPG) (2014)
2.8 In March 2014 the Department for Communities and Local Government (DCLG) launched the online
planning practice guidance (PPG), which cancelled a number of previous planning practice guidance
/statement documents, including Planning for Town Centres - Practice guidance on need, impact and
the sequential approach (2009). The PPG adds further context to the NPPF and it is intended that the
two documents should be read together. For retail the PPG provides technical guidance on how to
prepare a robust evidence base and how to assess and plan to meet the needs of main town centre
uses in full, through production of a positive vision or strategy for town centres.
Local Policy Framework for Gravesham Borough
2.9 Following the adoption of the Gravesham Local Plan Core Strategy, the Development Plan for
Gravesham comprises:
• Gravesham Local Plan Core Strategy (adopted September 2014);
• Saved policies from the Gravesham Local Plan First Review (adopted November 1994);
• Kent Minerals and Waste Local Plan 2013 – 2030 adopted July 2016; and
• A number of Supplementary Planning Guidance documents and Development Briefs have also
been adopted by the Council. These documents are material considerations which are taken into
account when making planning decisions.
Local Plan Core Strategy (2014)
2.10 Following the receipt of the Inspector’s Report in July 2014, the Council adopted the Gravesham Local
Plan Core Strategy and Policies Map in September 2014. They now form part of the Development Plan
for the Borough. The Core Strategy sets out the Council’s long term spatial vision for the Borough and
covers the period from 2011-2028.
2.11 Core Strategy Policy CS08 states that the Council will seek to reinforce a sustainable network and
hierarchy of centres by maintaining the sub-regional role of Gravesend town centre; protecting and
enhancing existing local centres, and creating additional local centres to meet local retail needs
generated by new development. The policy also states that Gravesend town centre will be maintained
as the highest order centre within the Borough and retail, leisure, entertainment facilities and the more
intensive sport and recreation uses will be directed towards it.
2.12 The Core Strategy also indicates the likely scale and form of retail and leisure development that may
need to be accommodated over the plan period. Using evidence gathered from the Gravesham Retail
and Commercial Leisure Study (2009), Gravesham Retail and Commercial Leisure Study Addendum
(2010) and Gravesham Retail Study Update (2012), a summary of quantitative retail need (up to 2028)
these studies identified is as follows:
• Up to 16,660 sq m net (22,210 sq m gross) comparison (non-food) goods floorspace; and
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• Up to 1,620 sq m net (2,180 sq m gross) convenience (food) goods floorspace
2.13 The Local Plan Core Strategy identifies a large area within Gravesend town centre as the ‘Gravesend
Town Centre Opportunity Area’. Policy CS05 states that this area will be the principle focus for town
centre related economic and social activity in the Borough. More specifically, development of the
Heritage Quarter will provide a high quality, mixed use development of around 330 dwellings, around
10,500 sqm gross of primarily comparison retail floorspace (Class A1), some office floorspace (Class B1a)
and a hotel. The Core Strategy also states that the Heritage Quarter Key Site is the sequentially preferred
location for new larger scale retail provision, as it provides a natural extension to the existing primary
shopping area in Gravesham town centre.
Saved Local Plan First Review Policies (1994)
2.14 The Gravesham Local Plan First Review was adopted in 1994, and many of its policies were saved by the
Secretary of State in a Direction letter issued in September 2007. Some of the saved policies have been
replaced in whole or in part by policies in the 2014 Gravesham Local Plan Core Strategy. The remaining
saved policies from the Local Plan First Review will continue to apply, (see supporting appendices to the
Gravesham Local Plan Core Strategy 2014).
Local Policy Framework for Medway
2.15 Medway Council’s Development Plan currently consists of the Medway Local Plan and a range of
supplementary planning documents. The Local Plan was adopted in May 2003, and there remain a
number of ‘saved’ policies of relevance to this Study:
• Policy S1 seeks to prioritise development and redevelopment within the urban areas of the district,
with a focus on the Medway riverside areas and Chatham, Gillingham, Strood, Rochester and
Rainham town centres.
• Policy R1 aims to resist the development of major Class A1 comparison proposals (over 2,500 sq m
gross floor space) outside of the defined core area of Chatham (as outlined on the proposals map).
• Policy R2 states that development of additional Class A1 convenience floorspace will be permitted
within the Core Area as first choice, or (if suitable sites are not available) on the edge of the Core
Area.
• Policy R3 encourages the refurbishment or replacement of Chatham’s former indoor market,
superstore and associated multi-storey car park at the Brook/High Street for other appropriate town
centre uses.
• Policies R4, R5, R6 and R8 state that use Classes A1, A2 and A3 and other uses appropriate to a
District Centre will be permitted provided they support the vitality and viability of the centre as a
whole within Strood, Gillingham, Rochester and Rainham. Policy R7 states how within Hempstead
Valley Shopping Centre, development will be limited to minor extensions not resulting in a net
increase in retail floorspace, and improvements to existing facilities.
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• Policy R11 aims to direct Business Employment (Class B1(A)), leisure and entertainment uses, cultural
and educational facilities towards the main centres of Chatham, Strood, Gillingham and Rainham.
• Policy R13 states that retail development outside the main retail centres will only be permitted if a
robust sequential test has been carried out.
• Policy L1 explains that development which would result in the loss of leisure facilities will generally be
resisted. Policy L2 states that within or on the edge of town centres, leisure uses falling within use
Classes D1 and D2 and other theatre, arts and cultural leisure uses will be permitted.
2.16 The Local Plan identifies a hierarchy of centres for Medway, as summarised in Table 2.1.
Table 2.1: Hierarchy of centres in Medway
Main Retail / City Centre District Centres Local Centres & Retail Parks • Chatham • Strood
• Gillingham • Rainham • Hempstead Valley Shopping Centre • Rochester
• 74 no. Local Centres • Gillingham Business Park • Horsted Retail Park • Strood Retail Park
2.17 Medway Council is undertaking work on a new Local Plan which will replace the currently adopted 2003
Medway Local Plan, and cover the period up to 2035.
2.18 In January 2012, the Council approved a Submission Draft of the Core Strategy (2006-2028). The Core
Strategy was subsequently withdrawn from Examination in November 2013. In light of this, the Local Plan
(2003) policies therefore remain the most relevant and up to date development policies for the district.
Supplementary Planning Guidance
2.19 A number of supplementary documents and guidance briefs have been prepared by Medway Council
that are of relevance to this study. A summary of each document’s objectives and identified
opportunities (if any) is provided below.
Chatham Centre & Waterfront Development Framework (2004) 2.20 The adopted Development Framework aspires to transform Chatham town centre into Medway’s most
vibrant and thriving centre. The document sets out a number of regeneration objectives for Chatham
which includes establishing the centre as a destination of choice for local people and promoting a
centre which accommodates a wide range of uses and activities which cater for the needs and
aspirations of all sections of the community. In addition, the framework seeks to deliver a greatly
improved provision of shopping and leisure facilities including the expansion and refurbishment of the
Pentagon Centre to increase floorspace by c.15,000 sq m (GEA), a new food store of approximately
8,000s sq m (GEA) and over 8,000 sq m of small-scale employment space and ground floor retail and
leisure uses.
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Chatham Centre & Waterfront Development Brief (2008)
2.21 In 2008, a supplementary brief to the Chatham Centre and Waterfront Development Framework (2004)
was adopted. This brief provides detailed guidance for three ‘masterplan’ areas which comprise; The
Brook and adjoining areas, the Station Gateway (land between Chatham Station and the Waterfront)
and the Waterfront (covering the area from Sun Pier to Gun Wharf). As was the case for the 2004
Framework, the Development Brief’s objectives included transforming Chatham into a destination for
cultural, retail and leisure facilities. A total of 26,500 sq m new retail floorspace is proposed within the
brief, with the majority of new retail space (20,000 sq m) being allocated for The Brook masterplan area.
Chatham High Street Masterplan (2010) 2.22 The Chatham High Street Masterplan was adopted in 2010 as a complementary Supplementary
Planning Document (SPD) to the Chatham Centre and Waterfront Development Framework and Brief.
The masterplan was adopted in order to stimulate and guide development in the central area of the
town, allowing for significant expansion of retail and a restructuring of the town centre.
2.23 This overarching vision is divided into four phases. Phase 1 sets out a strategy to redevelop the area to
the rear of the Theatre and Primark store to provide a range of uses including c. 8,000 sq m of retail.
Phase 2 proposes the redevelopment of the Debenhams store, car park and indoor market area to
provide c. 36,000 sq m retail space and other associated uses. Phase 3 encompasses the Pentagon
Centre multi-storey car park and High Street shop premises to provide c. 14,000 sq m of retail floorspace,
and Phase 4 proposes the redevelopment of Halfords and Iceland premises to provide c. 6,000 sq m of
retail floorspace and other uses. Altogether this adds up to approximately 64,000 sq m of retail
floorspace.
Gillingham Town Centre Development Framework (2007)
2.24 The Gillingham Town Centre Development Framework was designed to stimulate and guide the
development of the town centre. Within this framework, an assessment of development opportunities for
key sites was undertaken. Gillingham’s ‘Retail Core’ (land between High Street, Jeffrey Street and Green
Street separated by Sappers Walk) is identified as a key retail opportunity site that could provide a
medium-size supermarket with additional smaller retail units fronting onto the High Street.
Rochester Riverside Development Brief (2014)
2.25 Rochester Riverside is identified within the brief as a major opportunity to deliver a sustainable residential
neighbourhood with a number of commercial, employment and community hubs. The Council’s vision is
that the development will complement and strengthen links with the historic heart of Rochester and also
contribute towards the wider regeneration of Medway. The Development Brief masterplan includes a
modest proportion of retail activities including café and restaurant uses in the following locations; Station
Gateway – which is envisioned to include a small foodstore, and Blue Boar Wharf – which will be a
destination for food, drink and small-scale retail activities.
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Strood Town Centre Masterplan (2009)
2.26 The masterplan provides a long-term vision for future development and regeneration of Strood Town
Centre. The vision is to provide a dynamic and high quality town centre that offers a range of services
and facilities for residents, business and visitors that is easily accessible to all. Key sites included within the
masterplan include the Tesco Store, which is identified as being suitable for reconfiguration and
expansion to provide retail frontage to Knight Road/Commercial Road/High Street. Smaller sites,
including vacant units along the High Street are also identified as being suitable to meet identified retail
need.
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3. National market trends
3.1 In this section we set out a summary of current national trends in respect of the retail and commercial
leisure sectors, which can have implications for future growth of centres and demand for new retail
floorspace. As part of our assessment, we consider the potential implications of these trends on centres
in Gravesham and Medway.
Economic Upswing
3.2 Analysis published by Experian (Retail Planner 12.1, October 2014) concluded that following several years
of subdued performance, including a period of recession; a ‘strong economic upswing’ took place in
early 2013, driven by increases in consumer spending and business investment. Experian note that whilst
there remain drags on growth in terms of fiscal constraint and a weak export market, ‘low inflation,
strong employment growth and high levels of consumer and business confidence point to sustained
expansion, albeit at a more modest pace [than prior to the economic downturn]
3.3 Consumer and investor confidence is tentatively returning, and centres in Gravesham and Medway can
therefore be expected to benefit directly from the upturn in the wider national economy as footfall and
expenditure in town centres increase and vacancy rates decrease. However, as reported by KPMG,
Deliotte and others this is within a context of consumers utilizing a higher proportion of their spending
power to payback mortgages, upgrade their residential properties and on experimental activities (i.e.
fast moving consumer goods, apparel, travel, hospitality, etc.). This is also against a backdrop of political
uncertainty linked to the EU-referendum which weakens business and consumer confidence that in turn
has negative implications for spending.
Changing Retailer Space Requirements
3.4 During the recession retailers’ margins were squeezed, whilst other costs continued to rise. As a result a
raft of multiple and independent retailers have either collapsed or significantly shrunk their store
portfolios. The growth of online retailing means that retailers no longer need stores in every town to
achieve national coverage, and many are therefore focusing their development programmes on the
provision of large flagship stores in strategic locations (examples of which include Bluewater, Lakeside
and Westfield Stratford City), supported by smaller satellite stores and online stores.
3.5 The larger flagships accommodate full product ranges whilst smaller stores offer more select ranges,
often supplemented by internet kiosks allowing access to the full range. This offers many advantages to
retailers including lower property costs, more efficient logistics and being able to open stores where
there is a high level of demand despite there being space restrictions. This ‘polarisation’ of retailing is
enabling larger dominant centres to continue to attract key flagship formats. This can pose a particular
challenge to smaller and medium-sized centres – Gravesend and Chatham being particular examples –
where there are higher order destinations in close proximity, in this case Bluewater, Lakeside and
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Westfield Stratford City (which is easily accessible by many residents in Gravesham and Medway via the
High Speed 1 rail line into St Pancras International). An often inevitable consequence is that smaller and
medium-sized centres become home to more lower market, value- orientated retailers – Poundland,
Wilko, Primark and so on. Much in the same way that Woolworths previously did, these value-orientated
retailers are developing a comprehensive network of coverage, often by being able to acquire prime
retail sites at relatively competitive rates.
3.6 High order centres / regional shopping centres such as Bluewater are predominately accessible by car
and tend to be dominated by established retail chains rather than independents or local retailers. Trade
diversion to such centres from established town centres is uneven and dependent on a number of
factors such as consumer demography, local economic environment and characteristics of the existing
centres. However certain trends have been observed when regional centres open, these include
existing town centres falling in retail rankings, trade diversion occurring especially for comparison retailing
when linked to established retail chains. Smaller businesses and independent businesses tend to remain
within existing town centres, however they are impacted by trade diversion to regional centres which
can impact pedestrian and consumer flows. Regional shopping centres do provide a number of
benefits however, they tend to be catalysts for transforming areas through regeneration and attracting
investment, they provide increased employment opportunities for local labour markets and boost local
tourism.
3.7 As noted earlier, both Gravesham and Medway are served by Bluewater and to a lesser extent Lakeside.
As noted in previous retail studies undertaken for Gravesham and Medway respectively, both authority
areas have experienced trade diversion from their existing centres to Bluewater.
Internet Growth & Multichannel Retailing
3.8 According to the Office for National Statistics 74% of adults bought goods or services online in 2014, up
from 53% in 20081 and in November 2014 the amount spent online accounted for 12% of all retail
spending2. As the online shopping population is reaching saturation point, future growth in online sales
will likely to come from increased spend driven by new technology, a better ‘browsing’ experience and
improved delivery options. The growth in online sales has previously raised concerns about the
continued need for bricks and mortar stores; however trends indicate that online and in-store shopping
channels are becoming increasingly blurred, with many retailers using their bricks and mortar stores to
complement their online offer and vice-versa. Many retailers now seek to deliver seamless multi-channel
customer experiences, so that a consumer’s retail experience is supported and served comprehensively
irrespective of the mixture of channels utilised.
3.9 The ‘Click and Collect’ market is the largest on-line growth sector in the UK at the current time. It is
forecast to be one of the most significant drivers of growth, with expenditure set to grow by 82%
1 http://www.ons.gov.uk/ons/rel/rdit2/internet-access---households-and-individuals/2014/index.html 2 http://www.ons.gov.uk/ons/rel/rsi/retail-sales/november-2015/stb-rsi-nov-15.html#tab-Internet-sales-in-detail
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between 2014 and 2019 to £6.5bn (Verdict 2014). Verdict comment that ‘the importance of click &
collect should not be underestimated. Maintaining a store network that can offer locality, whilst also
having highly informative websites to drive growth, is now a fundamental requirement’. It can be used
as an important tool in helping town centres to continue to have an important role and function, by
being a footfall generator in its own right. Retailers present in the Gravesham and Medway areas which
have an established ‘click and collect’ operation include Boots (which has stores in Gravesend and all
but one of the Medway centres), Debenhams, Tesco, Sainsbury’s and Wilko. Retailers are also
experimenting with developing the ‘click & collect’ format further — Argos for example now offers a
service whereby shoppers can collect purchases from eBay. A number of online retailers, including ASOS
and Amazon, also offer facilities whereby customers can collect purchases from local
newsagents/convenience stores, whilst Amazon also operates ‘Amazon Lockers’ in a number of
branches of Co-Operative foodstores.
3.10 It is apparent that, despite being a relatively new concept for the retail sector to embrace, click &
collect is affirming that physical stores will continue to have a role in the multichannel shopping
environment. The advantages of physical stores, in terms of the shopping experience, service and
immediacy of products in a showroom setting, will ensure that a network of key stores remains a
fundamental component of retailer’s strategies to provide an integrated multichannel retail proposition.
Importantly for the network of centres in Gravesham and Medway, the Click and Collect phenomenon
can be expected to drive an occupier desire to maintain a representation of physical store units across
town centres, as it also allows retailers the opportunity to upsell during customer collection, encouraging
consumers to spend more.
The Role of the Town Centre
3.11 Whilst the town centre has been the main shopping channel for centuries, two key factors have
changed the role of town centres. Firstly, the shockwave of the global financial crisis which had and
continues to have a profound impact on town centres. The financial crisis resulted in falling house prices,
loss of jobs, little or no growth in real disposable income and was mirrored by a collapse in consumer
confidence. This created a difficult economic environment for many retailers with some such as
Woolworths, JJB Sports, Jessops and HMV entering into administration and receivership. Data collated
by the Centre for Retail Research shows that during 2007-2013 256 retailers failed, which affected 24,560
stores and 221,087 employees. This was reflected on the high street and town centres through an
increase in vacancies and voids. However, not all of these impacts have been negative as businesses
that could change and adapt have harnessed new opportunities in these turbulent times.
3.12 The second key factor is the progressive rise of online shopping, including ‘m-tailing’ (shopping through
mobile phones, tablets and so on). Online shopping has replaced some consumer trips previously made
to town centres and altered the frequency and length of trips made to town centres. Many centres will
need to continue to adapt in order to remain viable shopping destinations. Emerging trends suggest
that many centres will be used increasingly for leisure and social activities as well as traditional retailing,
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with more bars, restaurants, food outlets and community spaces. Our assessments of the centres in the
study area shows that this is a key area in which many of the centres in Gravesham and Medway (with
Rochester being the noticeable exception) are currently under-provided for, and therefore this
represents an important opportunity for these centres in future years. Centres which offer
unique/specialist retail offer which cannot be matched online are likely to continue to perform strongly.
As noted earlier retailers are becoming more reliant on a multi-channel business model, whereby retail
stores fulfil the role of showrooms for merchandise as well as convenient locations for consumers to ‘click
and collect’ their goods or to return items.
3.13 Enhancing the non-retail offer to enable towns to function as more than just retail locations; this will help
drive footfall and increases dwell time. Towns should promote unique attractions such as heritage assets,
historic buildings and cultural features which help to differentiate a centre and improve its attractiveness.
Rochester is an example of a centre which has maximised the historical assets in its town centre; whilst
Gravesham and Chatham also both offer important heritage assets, they are not drawing on these
assets sufficiently so as to benefit the wider vitality and viability of the respective town centres. We return
to discuss this point later in the report.
3.14 In summary, to ensure that town centres have a viable future moving forward they need to be more
than simply locations for shopping. Whilst the shopping function of a centre will continue to be a key
driver of footfall, this will need to be underpinned by a strong leisure and cultural offer which
compliments the offer available in higher order centres and via the Internet. Town centres need to be
attractive places to visit and to spend dwell time, this can be achieved through maintaining a high
quality public realm, undertaking place marketing initiatives and improving accessibility. The latter can
be achieved through improving public transport and ensuring adequate car parking provision that
promotes as sense of safety and security.
Convenience Goods/Foodstores
3.15 The main foodstores (i.e. the ‘big four’ - Sainsbury’s, Tesco, Asda, Morrisons) have reigned in substantial
expansion and the roll-out of super-sized stores. Both Tesco and Morrisons announced a closure
programme of underperforming stores in early 2015, with Tesco’s store in Chatham town centre one of 43
stores closed nationwide by the retailer. The combined spread of small-format convenience stores,
which are largely catered towards meeting frequent-trip, ‘top-up’ shopping needs, online grocery sales,
and the rapid expansion of ‘deep discount’ retailers such as Aldi and Lidl cater for fundamentally
changed consumer shopping behaviour. A combination of the increased presence of retailers such as
Aldi and Lidl (due to their rapid expansion), combined with the economic crisis, which saw many
consumers seek to balance household budgets by undertaking shopping at these ‘deep discount’
retailers, has served to erode the market share of the ‘big four’ in recent years.
3.16 The ‘big four’ have historically had a combined market share of over 75% of the convenience goods
market. As noted above, in recent years their dominant market position has and continues to be
increasingly challenged by ‘deep discount’ retailers such as Lidl and Aldi and also the continued growth
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in convenience retailers offering a more upscale product offer such as Waitrose. The value/discount
retailers are, in particular, in the midst of a period of rapid expansion, having gained considerable
market share during the recession, although year-on-year levels of growth have begun to slow. Table 3.1
(below) shows data published by Kantar World Panel 3, which compares the grocery market shares of
individual supermarket operators in December 2013 and December 2015. The traditional big four
supermarkets (Asda, Morrisons, Sainsbury’s and Tesco) have lost a combined 3.3% market share during
this period and the majority of this market share (3%) has been lost to the two main discount retailers i.e.
Aldi and Lidl.
Table 3.1: Supermarket operators’ market shares, 2013 and 2015
Operator Grocery Market Share (12 week ending 08/12/2013) (%)
Grocery Market Share (12 week
ending 06/12/2015) (%)
Change (%)
Tesco 29.9 28 -1.9
Asda 16.9 16.2 -0.7
Sainsbury’s 16.8 16.7 -0.1
Morrisons 11.6 11 -0.6
The Co-Operative 6.2 6.2 -
Aldi 4 5.6 +1.6
Waitrose 4.7 5.1 +0.4
Lidl 3.1 4.4 +1.3
Iceland 2.1 2.0 -0.1
Other 4.7 4.8 +0.1 Source: Kantar Worldpanel
3.17 Supermarket operators are continuing to invest in new stores, although new large-format store openings
are becoming a less frequent occurrence. A new Asda store at Gillingham Pier commenced trading in
September 2015, the only investment in a large format store by a ‘big four’ retailer in the study area
which we are aware of at the current time. The ‘big four’ retailers are more selective in committing to
new sites, and are instead focussing on programmes of enhancements and upgrades to their existing
store network where this is considered to be needed.
Out-of-Centre Retailing
3.18 Out-of-centre retailing continues to act as competition to traditional town centres. Retailers are opting
to develop stores in the most strategic and cost effective locations, with a notable resurgence of out-of-
centre destinations, which offer benefits of lower rents, larger retail units and in most cases, more
accessible and free car parking for consumers. According to Verdict, out-of-town retailing is the only
form of retailing which has seen store numbers increase consistently since 2000. The former Department
3 http://www.kantarworldpanel.com/en/grocery-market-share/great-britain/snapshot/
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for Business, Innovation and Skills (BIS) published a report entitled ‘Understanding high street
performance’ in Dec 2011, and it identified that the number of out-of-centre stores has increased by up
to c.1,800 (25%) since 2000; whilst the number of town centre stores fell by almost 15,000 between 2000
and 2009, the majority of which are likely to have been in ‘high street’ locations.
3.19 The recovery of market confidence is benefitting out-of-town retailing. Vacancy rates have fallen,
footfall has increased, and many retailers are seeking expansion in out-of-centre locations. A number of
these are traditional town centre retailers which have developed out-of-town store formats, including
John Lewis, which now operates a number of ‘At Home’ stores in out-of-centre locations, as well as other
traditionally ‘high street’-focussed retailers such as Debenhams, Next, Primark and H&M. There is an
established network of out-of-centre retail floorspace in the study area at Horsted Retail Park, Gillingham
Retail Park, and Strood Retail Park in Medway the latter of which is the subject of a planning application
for significant redevelopment. There is also an edge-of-town centre retail park in Gravesend (Imperial
Retail Park), which contains some representation from ‘high street’ retailers.
3.20 Another trend is the evolution of traditional retail ‘box’ warehouse developments into retail parks, sub-
dividing units, expanding the product offer, and developing beyond just retail to introduce food and
beverage, encouraging longer dwell times. The aforementioned Imperial Retail Park and plans for
Strood Retail Park are evidence of this: the approved plans include the introduction of café and gym
uses to complement an enhanced retail offer. Retail park owners are also refurbishing their retail parks;
i.e. public realm, walkways, car parks, signage, landscaping and seating to enhance visitor experience.
Commercial Leisure
3.21 As the nature of retail and high-street shopping continues to change over time, the commercial leisure
sector is becoming an increasingly important contributor to the vitality and viability of town centres.
Leisure time is a precious commodity to consumers and in order to maximise free time, research suggests
that town centre visitors often combine leisure activities as part of an overall going out experience.
Reflecting this trend, leisure is becoming an increasingly important component in town centre
regeneration schemes, particularly in secondary towns which, reflecting the wider trends in the retail
sector previously identified, are in some cases becoming less attractive as retail destinations.
3.22 The recession brought mixed fortunes for the restaurant sector. The main casualties were from the more
exclusive end of the market, as well as smaller companies with less established brands. Many companies
owning multiple brands expanded throughout the economic downturn and continue to trade well, often
by offering promotions and discounts. Family dining restaurants such as Nandos, Frankie & Benny’s,
Prezzo, Pizza Express and TGI Fridays are increasingly anchoring leisure-focussed (often cinema-led
redevelopment schemes), and also increasing representation in other strong trading destinations such as
major retail parks, and, in the case of Medway, at the strong-performing Hempstead Valley district
centre.
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3.23 The coffee shop sector remains buoyant; there are now approximately 16,500 coffee shops across the
UK. Recent analysis shows that the UK’s coffee shop sector remains one of the most successful in the
nation’s economy and will continue to expand. Operators such as Costa are now a High Street staple
(the company has representation in Gravesend, Chatham, Gillingham, Hempstead Valley, Rochester
and Rainham) whilst the independent coffee shop sector is also growing store numbers.
3.24 The pub industry suffered during the recession with a record number of pub closures across the UK as a
direct consequence of a decline in both drinks sales and rental revenues. This decline continues today,
at a rate of approximately 30 pub closures per week across the country. Many pubs have in recent
years been converted to small-format convenience stores. Additional factors such as competition from
supermarkets, changes to licensing legislation and the smoking ban have further compounded the
problems faced by many pub operators. Similar to the foodstores, however, value led brands such as JD
Wetherspoon have achieved sales growth in recent years and continue to expand.
3.25 The Health and Fitness sector continues to perform strongly as the social trend involving the maintenance
of personal health and fitness shows no sign of abating. The health and fitness market is currently being
expanded through investment by value and budget operators such as Easy Gym, Gymbox and Pure
Gym. This new breed of venues aims to appeal to a wider market with flexible, low cost monthly or ‘pay
as you go’ subscriptions. These facilities are usually located in high-footfall, in or edge of centre
locations, often as part of a wider leisure offer.
Summary
• The ‘traditional’ high street continues to face a number of challenges stemming from the impacts
of the global financial crisis and related economic downturn, which has tightened retail spending in
recent years.
• The growth in online shopping has resulted in many retailers now adopting multi-channel retail
models. Online shopping presents an opportunity for the high street to capitalize on by maximising
the opportunities arising from services like ‘click & collect’, and retailers moving towards a seamless
transition between store-based and virtual shopping experiences. However online shopping
continues to be a significant source of competition for traditional retailers and the vitality and
viability of high streets and town centres.
• Out-of-centre retailing remains an ever-present source of competition, and market evidence
suggests that many retail parks have performed well during the economic downturn, and are
becoming increasingly attractive to ‘high street’ retailers. Portfolio aspiration is generally to
increase footfall through a greater product offer and mix of uses to encourage footfall and longer
dwell times.
• Town centre strategies which support the continued evolution of the high street are considered to
be ever more vital. This may involve providing a high quality shopping ‘experience’, maximising the
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benefits of tourist trade, and improving the mix of retail and non-retail outlets to increase length of
stay and spend.
• It is important, therefore, for high streets and town centres to be well positioned to be able to adapt
to on-going changes in the retail and leisure sector and to reaffirm their unique selling points which
differentiate their retail offer from other centres, allowing them to differentiate themselves from –
rather than directly compete with – higher order centres. Heritage, tourism assets and other
‘unique selling points’ should be capitalised on, and robust place marketing strategies put in place.
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4. Sub-regional context
4.1 In this section we draw on the findings of the household telephone survey of shopping patterns that was
undertaken in support of this study. The main purpose of the survey is to identify the shopping patterns of
residents in Gravesham and Medway for their main comparison (non-food) and convenience (food)
shopping. Rather than focusing solely on retail destinations within the two authority areas, we place the
shopping patterns within the context of the wider surrounding area, identifying retail destinations outside
of the area to which retail expenditure is leaked.
4.2 We also identify known planned future development in the centres surrounding Gravesham and
Medway, which is an important exercise in shaping our recommendations for the location and type of
retail floorspace which should be planned for in the Boroughs over the course of the Councils’ respective
Local Plan periods. This exercise complements the quantitative / economic analysis which we set out
later in the report and allows for the evaluation of the role and function of centres within Gravesham
and Medway.
Household telephone survey
4.3 In order to determine the ‘need’ for new floorspace, a household telephone survey is required to
establish the current shopping patterns of residents. In order to determine this, we have established a
‘survey area’, which covers Gravesham and Medway in their entirety, as well as parts of adjacent
authorities. The extent of the survey area was defined from a combination of previous evidence base
studies which have been undertaken on behalf of Gravesham and Medway Councils 4 as well as the
extent of the catchment areas of competing centres as defined in their relevant authorities’ own retail
studies. A plan of the survey area is shown in Figure 4.1 (a larger version is reproduced in Volume 2). A
total of 1,500 household telephone surveys were undertaken by NEMS Market Research during February
2015.
4.4 As shown in Figure 4.1, the survey area was split into 15 zones, to enable differences in patterns of
shopping across the survey area to be accurately captured. The zones which fall wholly or partly within
Gravesham Borough are zones 3, 5, 6 and 8; the survey analysis undertaken included a zone 5 split into
zone 5a and 5b focusing on the east and west Gravesend catchment. The zones which fall wholly or
partly within Medway are zones 7 and 9-14 inclusive.
4 Gravesham LDF Retail and Commercial Leisure Study (and updates) (Peter Brett Associates, 2009, 2010 and 2011) / Medway Retail Needs Study (Nathaniel Lichfield & Partners, 2009)
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Figure 4.1: Survey area
Shopping patterns in Gravesham and Medway
4.5 Shopping patterns derived from the household telephone survey allow us to calculate the amount of
comparison goods expenditure which each centre draws from the residents in the study area. This
indicator is a good reflection of both the strength of the retail offer in a centre, as well as its accessibility.
The total amount of expenditure which is retained within a study area is known as its ‘retention rate’; the
remaining expenditure which flows to destinations outside the study area is known as ‘leakage’. Table
4.1 shows the comparison goods expenditure retained within the study area, and the amount of
expenditure ‘leakage’
Table 4.1: Comparison goods expenditure retention in Gravesham & Medway 2015
£m % of total
Total available comparison goods spend to survey area of which:
1,569.1 100%
Comparison goods trade draw to centres in Gravesham 200.6 13%
Comparison goods trade draw to centres in Medway 601.3 38%
Sub-total for Gravesham and Medway 801.9 51%
Comparison goods expenditure leakage 738.8 47% Source: Table 5, Appendix I. Excludes spending in local/small shops which accounts for the remaining 2% of comparison goods spending
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4.6 Our assessment has identified that there is a total of £1,569.1m of comparison goods expenditure which is
available to residents of the study area. In total £801.9m of the £1,569.1m available comparison goods
expenditure is retained by centres and stores in the two authorities’ areas, with £200.6m retained by
centres and stores in Gravesham, and £601.3m being retained by centres and stores in Medway. This is
equivalent to a ‘retention rate’ of 51% - in other words, residents from the survey area spend just over 50p
in every £1 of available comparison goods expenditure in stores and centres in Gravesham and
Medway. Table 4.2 sets out the most popular destinations for comparison goods spending in the survey
area, identifying the extent to which facilities outside the Borough compete for expenditure with the
network of centres in Gravesham and Medway.
Table 4.2: Study area comparison goods trade draw by centres, retail parks and other locations 2015
Centre Borough Comparison goods trade draw (£m)
% of total available comparison goods expenditure
Bluewater Dartford 404.3 26%
Chatham town centre Medway 168.3 11%
Gravesend town centre Gravesham 134.6 9%
Hempstead Valley district centre Medway 103.0 7%
Gillingham district centre Medway 90.6 6%
Maidstone Maidstone 73.7 5%
Dartford Dartford 70.9 5%
Strood retail parks & comparison goods floorspace in foodstores Medway 56.1 4%
Imperial Retail Park, Gravesend Gravesham 53.1 3%
Lakeside Thurrock 51.5 3%
Gillingham Retail Park, Gillingham Medway 44.0 3%
Horsted Retail Park, Chatham Medway 43.2 3%
Rochester district centre Medway 28.0 2%
Sittingbourne Swale 26.3 2%
Crayford LB Bexley 20.6 1%
Strood district centre Medway 20.2 1%
Rainham district centre Medway 19.8 1% Source: Table 5, Appendix II. All comparison goods locations with turnover in excess of £20m shown. Turnover for centres outside Gravesham and Medway is the total comparison goods turnover of a centre, including town centres and retail warehousing.
4.7 Table 4.2 shows that of the £738.8m comparison goods expenditure which is spent outside the survey
area (as identified in table 4.1), £404.3m of comparison goods expenditure is spent in Bluewater -
equivalent to the combined comparison goods turnover of Chatham town centre, Gravesend town
centre and Hempstead Valley district centre. Bluewater therefore poses the greatest competition to
centres in Gravesham and, to a lesser extent those in Medway. Analysis of the household survey results
shows that the trade draw to Bluewater accounts for over 40% of the comparison goods market share
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from four survey zones (zones 2, 3, 4 and 8), and over 30% from a further five survey zones including zone
5, which covers Gravesend town centre. Bluewater’s influence over comparison goods shopping
patterns is evidently a substantial one. There is no doubt, therefore, that Bluewater directly competes
with centres in Gravesham and Medway for comparison goods retail spend.
4.8 There is evidence that Bluewater’s trade draw has increased in recent years. For example, zone 10a of
the survey area used for the Dartford Retail Study (GVA, 2010, using 2007 household survey data) is the
same as zone 2 of the survey area used for this study (as shown in Figure 4.1). Comparing the market
shares attracted to Bluewater vis-à-vis those attracted to Gravesend town centre identifies that
Bluewater has increased its comparison goods market share by 12.7% from residents in this zone, whereas
Gravesend town centre’s market share has declined by 10.9%. This suggests that the retail offers of the
two centres have polarised to a greater degree in the last five years, with Bluewater’s attractiveness as a
comparison goods shopping destination increasing (Table 4.3).
Table 4.3: Comparison goods market share of Gravesend, Bluewater and Dartford from NKSHENA Zone 2, 2007 and 2015
Centre Comparison goods market share, 2007
(Dartford Retail Study, zone 10a) (%)
Comparison goods market share, 2015 (North Kent SHENA,
zone 2) (%)
Difference (%)
Gravesend (town centre)
26.7% 15.8% -10.9%
Bluewater 34.5% 47.1% +12.6%
Dartford 9.9% 11.2% +1.3%
Source: Table 4, Appendix II (for 2015 figures) / Dartford Retail Study (for 2007 figures)
4.9 As we set out below, there are proposals for further expansion of the retail offer at Bluewater over the
course of the Plan period, and this could potentially draw further trade from the established town centres
if a strengthened retail and town centre offer does not come forward. It is, however, apparent that the
influence of Bluewater over shopping patterns weakens towards the central and eastern parts of
Medway, as shown in Figure 4.2.
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Figure 4.2: Comparison goods market share of Bluewater by zone
Source: Household telephone survey
4.10 Table 4.2 shows that the town centres of Chatham and Gravesend have turnovers of £169m and £135m
respectively, and the fact they achieve the highest turnovers confirmed they are correctly positioned at
the top of the hierarchy of centres in Medway and Gravesham respectively. Table 4.2 also shows that
two district centres in Medway – Hempstead Valley and Gillingham – are performing particularly strongly
in respect of turnover. As we discuss in the following section, Hempstead Valley has a particularly strong
retail offer for a district centre, which includes a large number of national multiple retailers, and therefore
we would expect this centre to trade well. From our assessment of Gillingham district centre it is less
apparent why the retail survey indicates that this centre is trading so strongly. The most likely explanation
is that some of the survey responses have referred to the nearby Gillingham Retail Park (also listed in
Table 4.2) as being the Gillingham district centre, thereby confusing the two. Other district centres in
Medway (Rochester, Strood, Rainham) achieve more limited turnovers of between £20m and £28m
each, reflecting the more limited comparison goods offer available in each of these centres identified
through our analysis.
4.11 Table 4.2 shows that a number of retail park facilities also achieve noteworthy turnovers, with those on
the edge of Strood district centre (Strood Retail Park) and Gravesend town centre (Imperial Retail Park)
each drawing a turnover in excess of £50m from the study area.
4.12 Aside from Bluewater, other destinations outside the study area where residents from the study area
undertake their comparison goods shopping include, Maidstone (£74m of spending from the survey
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area), which draws most of its spending from the western parts of Medway which benefit from good
levels of accessibility to Maidstone, Dartford (£71m of spending from the survey area), Lakeside (£52m)
and Sittingbourne (£26m), which again is relatively easily accessible from parts of Medway. Some of
these centres have a retail offer which is different from that available within the study area – for example
Lakeside (including shopping centre and retail warehousing) includes large branches of Ikea, Next
Home, Homesense and so on, which might result in residents making dedicated shopping trips to these
locations. Lakeside’s proposals to improve its retail and leisure offer (which were granted planning
permission in 2012) may result in some additional trade draw from the survey, although we would expect
any increased trade draw to be relatively limited.
Major competing retail developments & proposals
4.13 The information set out above reviews the current position of centres in and around Gravesham and
Medway. The remainder of this section considers new and proposed retail and town centre
developments in competing centres outside of Gravesham and Medway which may have potential to
draw further trade from the survey area and impact on trading performance of the network of centres.
As part of our analysis we also consider the anticipated developments which are expected to come
forward at Bluewater, Lakeside and Ebbsfleet Valley including Eastern Quarry, the latter not being an
established shopping destination at present but is a location where significant leisure-led regeneration is
expected.
Bluewater (Dartford Borough)
4.14 Opening in 1999, Bluewater is comprised of around 330 stores and is the UK’s fourth largest shopping
centre, attracting 27m visitors per year. As we have demonstrated above, it exerts a major influence
over shopping patterns over residents in Gravesham and Medway, particularly Gravesham Borough. It
also acts a major commercial leisure destination, with a 13- screen Showcase Imax cinema, and
upwards of 50 restaurants trading alongside the retail offer. Bluewater falls within Dartford Borough and
the Council’s adopted Core Strategy identifies Bluewater as a high quality regional shopping centre. It
does, however, make it clear that any expansion at Bluewater should be ‘distinct and sustainable’ and
not be at the expense of local centres such as Dartford and Gravesend.
4.15 In recent years, a number of planning applications have been submitted to enhance the offer at
Bluewater. Most significantly, in August 2013, outline planning permission was granted for an extension to
Bluewater’s West Village (Dartford Borough Council planning ref 12/01464/OUT). The permitted extension
comprises new net additional A1-A5 floorspace up to 30,500 sq m, reconfiguration of the existing parking
areas and lake and new open space/public realm. Whilst this planning permission has now expired a
new application has been submitted to Dartford Borough Council for a similar scheme (ref
16/01207/OUT). It would be reasonable to expect that some of the approved quantum of floorspace will
be used to extend the existing comparison goods offer in the centre, even though at present it is unclear
who the future occupiers of the proposed extension will be.
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4.16 More recently, in January 2016 a planning application was submitted (DBC planning application
reference 16/00037) for the change of use of an exhibition space at Bluewater to a cinema and family
leisure uses including restaurant facilities. In recent months a planning application has also been
approved for a significant extension to the H&M store in Bluewater to provide a larger regional flagship
store (DBC planning application ref 15/01503/FUL). A number of other minor applications for changes of
use, extensions to and redevelopments of existing units in the centre have also been progressed. There is
no doubt that Bluewater will continue to provide the principle competition for retail and leisure spending
both now and in the future. Existing town centres in Gravesham and Medway will need to strengthen
their current levels of performance in order to remain resilient to this enhanced offer.
4.17 White Young Green (WYG) have previously undertaken work for Gravesham Borough Council to provide
advice on the potential impacts to Gravesend town centre which might arise as a consequence of the
development of additional retail floorspace at Bluewater, with and without the proposed development
of the Heritage Quarter proposals. This concluded that a scenario whereby the Bluewater extension
comes forward but the Heritage Quarter does not would likely result in a contraction of the turnover of
Gravesend town centre over the period 2013-18, and only marginal growth over the period 2018-23.
WYG concluded that ‘any scenario under which Gravesend town centre experiences negligible growth
over a period as long as 2013-2023 should be classified as being of significant concern’, although it
should be noted that no development at Bluewater has yet commenced.
4.18 Conversely however, under scenarios whereby the Bluewater extension and the Heritage Quarter both
come forward, WYG identify that the positive contribution which the Heritage Quarter would make to
the comparison goods turnover would ‘more than outweigh the trade diversion to commitments outside
the town’. WYG conclude that there is ‘significant disparity’ between the future for Gravesend town
centre, depending on whether proposals for the Heritage Quarter come forward or not, and accordingly
‘development of the Heritage Quarter is therefore key to the on- going vitality and viability of the town
centre’. As we have set out elsewhere in this report, the Heritage Quarter is a Local Plan Core Strategy
allocation and benefits from planning permission. Based on our own assessment of the current
performance of Gravesend town centre (discussed in full in the following section) and the extent of
comparison goods expenditure ‘leakage’ to Bluewater which this study has identified, we would agree
with WYG’s conclusion that the Heritage Quarter development is instrumental in in improving the
resilience of Gravesend town centre and mitigating the impacts of Bluewater.
Lakeside Shopping Centre (Thurrock)
4.19 Is the eighth largest shopping centre in the UK with around 245 stores and 25m visitors per year. An
application for an extended retail offer comprising 40,700 sq m of additional A1-A5 floorspace was
approved in March 2013. The extension proposed to increase the size of Lakeside by nearly a third and
incorporated up to 40 new stores, whilst this permission has time expired a new planning application has
been submitted to Thurrock Council (16/01120/OUT). Thurrock Council have long-term aspirations for
Lakeside to function as a ‘regional town centre’, by introducing employment, housing, community
facilities and open space into an area which is currently dominated by shopping and leisure. Lakeside
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draws £52m of comparison goods spending from the survey area and therefore there may be scope for
this development to influence the shopping patterns of residents in Gravesham and Medway. Whilst any
new development at Lakeside would be expected to draw the majority of its trade from other regional-
scale shopping facilities such as Bluewater and Westfield Stratford City in London, its differing offer to
Bluewater means it may draw further trade from the Gravesham and Medway when the proposed
development takes place, however the influence of Lakeside on the study area is currently constrained
by the limited links over the River Thames. This may change in future should proposals for a new Lower
Thames Crossing come to fruition.
Ebbsfleet Valley (Dartford/Gravesham)
4.20 Ebbsfleet Valley and Swanscombe Peninsula straddle the boundary between the Dartford and
Gravesham Borough Council areas, with the majority of development planned to take place in the
former. The situation here is complex, with extant planning permissions in outline form for a number of
inter-related sites, all conditioned on the basis of maximum permitted levels of floorspace in different uses
and with the phasing of delivery uncertain. These sites form the heart of the Ebbsfleet Garden City,
where the Government has established a development corporation to facilitate delivery ‘at pace’.
4.21 Table 4.4 below sets out the key parameters for the main development sites at Ebbsfleet Valley in
Dartford and Gravesham. There is no planning permission currently in place for Swanscombe Peninsula,
although it is likely that this will be progressed through the National Significant Infrastructure Project route
in due course. Our current understanding of the situation at Swanscombe Peninsula is set out in
paragraphs 4.22- 4.25 below.
Table 4.4: Maximum permitted development at key sites within Ebbsfleet Valley* C3 use class
No dwgs. B1 use class Sq m gross (business)
A use Class Sq m gross
(retail)
D2 use class Sq m gross
(leisure) Eastern Quarry (Dartford) 6,250 120,000 26,000 24,000 Ebbsfleet Green (Dartford) 950 339 - Ebbsfleet Green offices (Dartford)
- 1,093 - -
Ebbsfleet - Station Quarter North (Dartford)
930 200,000 12,500 24,750
Ebbsfleet - Station Quarter South (Dartford)
1,390 130,000 4,250 3,000
Sub –Total 9,520 451,093 43,089 51,750 Ebbsfleet - Springhead Quarter (Gravesham)
900 5,000 1,000 500
Ebbsfleet – Northfleet Rise Quarter (Gravesham)
164 120,000 2,950 2,000
Sub-Total 1,064 125,000 3,950 2,500 Total 10,584 576,093 47,039 54,250
* Relevant planning permissions are: Eastern Quarry – DA/12/01251/EQVAR; Ebbsfleet Green – DA/05/00308/OUT; Ebbsfleet Green Office – EDC/16/00071; Ebbsfleet (Dartford) – DA/96/00047/OUT; Ebbsfleet (Gravesham) – GR/12/0186)
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4.22 For the purposes of ‘commitments’ factored into this study, we have only had regard to those relatively
minor commitments which fall within the Quarters in Gravesham Borough. Whilst the Dartford Retail and
Commercial Leisure Study (GVA, 2010) made assumptions about delivery of retail floorspace, these have
clearly been superseded by the passage of time and changes to the delivery of development within the
Ebbsfleet Development Corporation area. Any larger scale proposals for retail and commercial leisure in
Gravesham (in particular) are likely to be in edge-of-centre or out-of-centre locations where the
sequential and impact tests would still apply at the application stage (NPPF paragraphs 24 and 26 and
Gravesham Core Strategy policy CS08).
4.23 In addition to the major housing and economic growth planned at Ebbsfleet Valley, a proposed theme
park, London Paramount Entertainment Resort, is expected to come forward nearby on the
Swanscombe Peninsula. We understand the development is likely to include a water park, theatres, live
music venues, cinemas, restaurants, event space and hotels. Other facilities expected to be developed
include a training academy and a country park.
4.24 The commercial leisure floorspace at Ebbsfleet Garden City and particularly Paramount Entertainment
Resort could potentially have more influence over the leisure visit patterns of residents in Gravesham and
Medway. Without knowing the exact quantum of floorspace which is likely to come forward it is difficult
to draw clear conclusions on the extent of impact which will arise in terms of retail and leisure, although
our health check assessments identify that many centres in Gravesham and Medway have a relatively
limited commercial leisure offer at present, and therefore the score for the centres to be directly
impacted may be limited.
4.25 Paramount Entertainment Resort will evidently be a ‘destination’ in much the same vein as Bluewater
currently is, and we would expect that it will compete more directly with Bluewater and other established
leisure destinations to a greater extent than centres in Gravesham and Medway. We would not expect
the opening of the Paramount Entertainment Resort to particularly dilute any demand for additional
commercial leisure provision in the centres in Gravesham and Medway as the catchments and users of
the destinations are likely to be different. However, until more detail is forthcoming it is difficult to come
to any reliable conclusions. In keeping with national guidance, both Ebbsfleet Garden City and
Paramount Entertainment Resort will need to clearly demonstrate their impacts on other centres as
proposals progress, where appropriate.
Sittingbourne (Swale)
4.26 In March 2015, Swale Borough Council resolved to grant planning approval for phase one of ‘The Spirit’
Sittingbourne regeneration scheme. Phase one comprises a seven screen cinema, seven restaurants,
four large format retail units, 215 residential apartments, a new public square and a 308 space multi-
storey car park. There may be some scope for this development to influence shopping patterns of
residents in parts of Medway, although the Chatham Dockside development already offers a similar
cinema/restaurant-led development.
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Maidstone (Maidstone Borough)
4.27 Maidstone - Maidstone town centre lies a short distance to the south of the survey area, and is easily
accessed from much of the study area via the A229 / M20. The town centre has a strong retail mix, with
a mixture of value, mid-market and higher-end retailers, and contains a number of operators absent
from any of the centres in the survey area such as House of Fraser, H&M, HMV, Office, Paperchase,
Topman/Topshop, Zara and so on, as well as a good restaurant / café mix and an Odeon cinema.
4.28 Proposals emerged in 2013 for the redevelopment of Newham Court Shopping Village on the north-
eastern edge of Maidstone adjacent to the M20 junction; the 1980s built development is currently
occupied by a garden centre and number of discount / outlet stores, and facilities such as a
hairdressers, restaurant and so on. The site has been acquired by Land Securities with a view to bringing
forward the ‘total regeneration and modernisation’ of the area to include a 7,000 sq m Debenhams
store and 3,900 sq m Waitrose store, alongside a terrace of further retail units and a relocated, enlarged
Notcutts Garden Centre. The planning application was refused planning permission in summer 2014 on a
number of grounds, including failure of the sequential and impact test, and no appeal against the
refusal has been submitted. However, it remains possible that further development proposals could
come forward for this site at a later date.
4.29 Elsewhere in Maidstone, Next opened a 40,000 sq ft Home & Fashion store at Eclipse Park (also adjacent
to the M20 junction, opposite the Newnham Court site) in late 2014, this resulted in the closure of one of
the two Next stores in Maidstone town centre at the same time.
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5. Retail Hierarchy
5.1 In this section, we define the role and function of current shopping provision in the higher-order town and
district centres across Gravesham and Medway. We set out our assessment for centres in Gravesham at
paragraphs 5.3 to 5.13, and our assessment for the centres in Medway at paragraphs 5.14 to 5.43.
Gravesham only has one main centre, Gravesend town centre. Medway has a number of town and
district centres, namely the town centre at Chatham and five district centres – Gillingham, Hempstead
Valley, Rainham, Rochester and Strood. These centres form the basis of our assessment set out in the
remainder of this section. A plan showing the location of these town and district centres, as well as the
major out-of-centre provision in Gravesham and Medway, is shown at Figure 5.1.
Figure 5.1: Town and district centres, and out-of-centre retail provision, in Gravesham & Medway
5.2 Guidance on how to assess the performance of centres has remained broadly unchanged since the
Councils’ previous retail evidence base studies were completed, but there is up-to-date guidance on
the indicators which should be used for vitality and viability assessments set out in the National Planning
Practice Guidance (NPPG). We have had regard to these indicators in our assessments set out below.
The ‘health check’ indicators identified in the Planning Practice Guidance are a mixture of quantitative
and qualitative in nature. We have drawn upon a range of primary and secondary data sources
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available to GVA. These include Experian Goad (for floorspace and land uses in each centre 5); EGi
Shopping Centre Research; Promis; Institute of Grocery Distribution (IGD) Reports (for supermarket
floorspace); the Valuation Office, and each Councils own information e.g. information on extant
planning permissions. Our assessments have also been informed by site visits undertaken to each of the
centres discussed.
Centres in Gravesham
5.3 The retail hierarchy in Gravesham is headed by Gravesend town centre. Table 5.1 summarises the total
retail floorspace, number of units, and Venuescore Retail Ranking of Gravesend; the latter indicator
benchmarks the position of Gravesend against all other UK retail centres running from discount to luxury
(i.e. lower, middle to upscale). The Venuscore ranking system which ranks the UK’s top 2,500 plus retail
destination including town centres, malls, retail warehouses parks and factory outlet centres, shows that
Gravesend is ranked in 211th position; examples of similarly ranked-centres in the South-East include
Chatham (192nd), Ashford (196th) and Folkestone (229th). The ‘market position’ provides an indication
of the quality of the retail offer in Gravesend, which Venuescore identify as being towards the ‘lower
middle’ end of the market By way of comparison, the position of higher-order centres/locations
surrounding the Borough are 26th for Bluewater ‘upper middle’ market position; 51st for Maidstone
‘middle’ market position, and 52nd for Lakeside ‘middle’ market position,
Table 5.1: Profile of Gravesend town centre
Centre Position in Borough Retail Hierarchy
Total number of units(1)
Total floorspace (sq m net, estimated) (1)
Venuescore Retail Ranking 2014-15(2)
Venuescore Market Position 2014-152)
Gravesend Town centre 470 58,900 211 Lower Middle
(1) Based on Experian Goad centre boundaries, which may differ from Council policy boundary (2) Source: Venuescore Index, 2014-15
Gravesend town centre
5.4 Gravesham’s Core Strategy (2014) defines Gravesend as a ‘Town Centre’ within its hierarchy of centres.
Local policy states that Gravesend Town Centre is the preferred location for new retail, leisure and
entertainment facilities, this corresponds with its ranking as the highest-order centre in the Borough.
5.5 We consider that Gravesend town centre benefits from a reasonable level of vitality and viability. It is
evident that the town centre is able to meet most residents’ day-to-day shopping needs. The centre
includes a reasonably-sized Tesco Metro supermarket as well as a further large Asda store on the edge of
the town centre at Imperial Retail Park, and the range of certain types of services is reasonable. The
general market, which is currently being renovated, and a monthly farmers market both help to
enhance the diversity of uses. There are a number of ethnic food retailers on the eastern edge of the
town centre, on Queen Street and Milton Road.
5 It should be noted that the boundaries of town centres as surveyed by Experian Goad does not necessarily reflect policy boundaries and therefore there may be differences with any monitoring of the centres undertaken by Councils.
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5.6 In addition to Tesco, other multiple retailers present include Primark, New Look, Boots, Superdrug,
Debenhams, Argos, Wilko and Carphone Warehouse. The two department stores, Primark and
Debenhams located on New Road are important contributors to the vitality and viability of the centre,
although both trade from relatively small units. A third department store, BHS, recently closed as a result
of the company ceasing trading nationally. It is notable that Gravesend lacks a diverse range of
modern larger floorplate units which are needed to attract multiple retailers and larger operators.
5.7 The former Marks & Spencer store, occupying a prominent, centrally-located site in New Road, also
ceased trading in September 2014, with the company’s closest store now sited in Bluewater. It is
understood that the store has been leased by Marks & Spencer to B&M, a discount retailer who opened
their new store in October 2016. Whilst this store will undoubtedly assist in generating footfall, it does
largely duplicate the low value offer of a number of retailers already trading in Gravesend town centre
such as Poundland, Pound Stretcher and Bargain Buys Stores.
5.8 Whilst the range of stores and diversity of uses in the town centre can be considered reasonable, it is
clear that the middle to higher-range shopping function of the town centre has been in a period of
decline. This change is expected and is linked to national trends in the retail sector, traditional town
centres such as Gravesend face competition from out of town shopping including the desire for large
retail chains to focus on profitable retail spaces in such locations at the expense of town centre
locations. These changes together with shifts in consumer habits, mean that the retail offer of Gravesend
town centre will continue to focus towards a mid to lower-order end of the market without intervention.
It is evident that Gravesend town centre’s health and its future role is linked intrinsically linked to the
performance of Bluewater and future regeneration options of the town centre itself.
5.9 Any proposed expansion at Bluewater (discussed in the previous section) is likely to further increase its
attractiveness as both a shopping and leisure destination. The accessibility to Bluewater and other
higher-order centres when combined with their wider retail and leisure offer suggests that retailers may
not seek to retain or have representation in both Bluewater and Gravesend town centre, particularly if
an attractive environment and retail property stock is not available at the latter. The retail property stock
in Gravesend town centre is somewhat dated at present with little or no modern mid to large units being
available.
5.10 The retail services sector (e.g. health and beauty) has a good representation within the town centre, the
commercial leisure offer (e.g. bars and cafes) in the centre is currently for the most part underwhelming
although the offer has been improved by the opening of Treatz (Railway Place) and Creams (Milton
Place). However further strengthening is required in order to add vibrancy to the centre and increase
dwell time. Some of the current shortfalls identified for the centre, can in part, be met through the
Gravesend Heritage Quarter development (discussed further below). The setting of this development at
the heart of the town centre provides an important opportunity for much needed reconfiguration and
modernisation.
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5.11 The vacancy rate (based on Experian Goad centre boundaries) is a cause for concern, with
approximately 1 in 6 units in the centre vacant at the time of our visits to the centre in January 2015 ,
including large parts of the pedestrianised St George’s Shopping Centre. We understand from the
Council that since our visits were undertaken, the vacancy rate has improved with many independent
retailers taking up previously empty stores. Vacancy rates in secondary areas of the town centre,
particularly the eastern end of the centre, are also problematic. These areas have very low levels of
pedestrian activity, and a limited retail / town centre function.
5.12 The environmental quality of the centre is, for the most part, reasonably strong, and both New Road and
High Street contain a number of architecturally impressive buildings. The market building is also an
important asset, albeit one which is currently being refurbished. The market secured £1.8m from the
Coastal Communities Fund in January 2015 to make improvements including enhancement of the
market building, the introduction of new lighting and new fixed stall structures. The overall environmental
quality of the centre is undermined by poor quality urban form in the vicinity of the railway station, and
the two shopping centres – with St George’s Shopping Centre in particular requiring significant
modernisation.
5.13 The planning application for the redevelopment of the Heritage Quarter will, if implemented, address
many of the current deficiencies of this part of the town centre. It will also play an important role in
‘shoring up’ the attractiveness of Gravesend as a shopping destination in light of the continued
competition from Bluewater which this study has identified. The redevelopment scheme, promoted by
Edinburgh House, proposes comprehensive redevelopment of the area, in three distinct quarters:
• Eastern Quarter – new leisure and retail uses, including creation of a piazza around a new Market
Square, a 50-bedroom hotel, and residential development;
• Western Quarter – retail and residential space, with St. George’s Church as a focal point. A key
element in this quarter is the expansion of St. George’s Shopping Centre, to provide new, larger
retail units, facilitated by moving the existing car parking to a new underground facility. The quarter
will also include apartments and community facilities;
• St. Andrew’s Gardens – redevelopment of the riverside gardens to provide new public open space,
creation of a riverside walkway and traffic calming measures, to assist in connecting the town
centre back to the river.
5.14 The redevelopment of the Heritage Quarter will enable a number of the town centre’s assets – most
particularly the riverfront – to be capitalised on, and we would expect the vitality and viability of the
centre as a whole to benefit from the scheme. The waterfront and town pier are important assets which
the town centre is currently failing to capitalise on. The Gravesend Heritage Quarter redevelopment will
considerably enhance the scope for improvement in this respect, but the quality of the retail offer along
High Street will also need to be improved.
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5.15 The investment proposed by the Gravesend Heritage Quarter development offers the chance for the
centre to be revitalised, through broadening the diversity of uses and introducing a new residential
community into the town centre. It is important to the long-term vitality and viability of the town centre
that this development progresses. Currently therefore, Gravesend town centre is doing a reasonable job
of meeting local shopping needs – but as the highest order centre in the Borough, and a ‘destination’
centre, it is clearly underperforming.
5.16 The household telephone survey asked respondents who visited Gravesend about their shopping habits.
When asked what they disliked about the centre, 18% of respondents considered that Gravesend does
not have enough choice of shops, and 9% stated they considered the town centre to be
unsafe/dangerous. When asked how they considered the town centre could be improved, the clear
message was that shopping provision needed to be improved: 23% wanted a greater choice of shops,
whilst 19% specifically wanted more large shops or a department store. A further 14% stated that they
wanted the quality of shops to improve. These survey results therefore correlate with our own findings in
respect of the positioning of the centre and its current performance, they also reinforce the need for
developments such as Heritage Quarter to enable the reconfiguration and modernisation of the town
centre whilst valuing and making the most of the existing town centre’s heritage assets.
Out-of-centre retail provision in Gravesham
5.17 Located just outside the boundary of Gravesend town centre is a large Asda supermarket. Situated on
Thames Way, this Asda store has a net sales area of 5,760 sq m. The store is open 24 hours a day and
includes a post office, café, pharmacy, opticians, deli, bakery and fishmongers, with approximately 75%
of floorspace devoted to the sale of food and 25% to the sale of non-food products. Somewhat
unusually, and owing to the location of the store at the foot of an escarpment, access on foot from the
town centre is via a pedestrian escalator from Overcliife with an alternative route from the town centre
being via West Street. Vehicular access is via Thames Way/ West Street, whilst closely located to the
town centre, the lack of easy access between the store and the rest of the centre as a result of the
topographical differences means it largely functions as a standalone store.
5.18 Adjacent to the Asda store and also outside the town centre boundary is the Imperial Business and Retail
Park. This retail park features larger DIY, carpet, food and electrical stores such as Halfords, Pets at
Home, B&Q and Dreams Beds, as well as a Pizza Hut restaurant and a bowling alley. Most of the retail
offer at this location is comparison goods and ‘bulky goods’ in nature (i.e. large items such as furniture
that cannot readily be sold from town centres), but some units are occupied by retailers typically
located in town centres, e.g. 99p Stores, and one unit is occupied by a Lidl supermarket. Again due to
topographical differences and access issues, there is limited scope for this development to be
integrated with the town centre offer.
5.19 Elsewhere in Gravesend/Northfleet, located approximately 4km to the south west of Gravesend town
centre is a Sainsbury’s superstore at Pepper Hill. This large store includes c.650 car park spaces, a petrol
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station, deli, bakery, fishmonger, butcher, hot food counter and an extensive clothing and non-food
range. The store has been reconfigured and extended in recent years. There is also a large Morrisons
store (net sales area c. 2,800 sq m) located on Coldharbour Road, 3km to the immediate south of
Gravesend town centre. Both stores can be expected to serve the extensive, largely residential areas of
Gravesend and Northfleet. There is also an out-of-centre Aldi store located at London Road, Northfleet.
Centres in Medway
5.20 Table 5.2 provides a summary of Chatham town centre and the five district centres in Medway, setting
out their total floorspace, number of units, and position in the most recent Venuescore Retail Rankings.
Chatham is the highest-ranked centre in Medway, at 192nd position; by way of comparison, other
similarly-ranked centres in the South East include Camberley (174th), Hastings (188th) and Ashford
(196th). The remaining centres are ranked lower in the Venuescore Index on account of their more
limited role and function as district centres, although both Hempstead Valley and Rochester feature in
the UK top 500. In common with Gravesend, Chatham is identified as having a retail offer which is
towards the ‘lower middle’ end of the market.
Table 5.2: Profile of Medway town and district centres
Centre Position in Borough Retail Hierarchy
Total number of units(1)
Total floorspace (sq m net, estimated) (1)
Venuescore Retail Ranking 2014-15(2)
Venuescore Market Position 2014-15(2)
Chatham
Town centre (Main/city centre – Council Policy)
408 76,300 192 Lower Middle
Hempstead Valley District 59 27,200 403 Middle
Rochester District 190 29,200 437 Middle
Gillingham District 235 43,900 586 Lower
Rainham District 139 21,100 1,167 Lower Middle
Strood(3) District 155 46,400 n/a n/a
(1) Based on Experian Goad centre boundaries, which may differ from Council policy boundary (2) Source: Venuescore Index, 2014-15 (3) no Venuescore data available for Strood
Chatham town centre
5.21 Chatham is the largest of the Medway towns and is defined as a town centre in the Medway Local Plan
(2003). The town centre has a mixture of established national retailers and smaller specialist retailers,
particularly towards the western end of the centre along the High Street which links Chatham and
Rochester town centres. The focus of retail activity is the pedestrianised High Street and the Pentagon
Shopping Centre. The eastern end of the town centre is bookended by the junction of The Brook and
the A2 New Road which links Chatham with the other Medway towns. A large Tesco foodstore until
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recently occupied a prominent position at this junction; however this store ceased trading in April 2015.
This unit has now been let to GoOutdoors, an outdoor goods store.
5.22 Chatham also has a tourism role, a legacy of its maritime heritage, with the Historic Dockyard and Fort
Amherst acting as visitor attractions. However, there is little evidence that the town centre itself benefits
from this tourism role.
5.23 The diversity of uses is, on paper, reasonable, and the centre is currently able to provide for residents’
day to day shopping needs to a reasonable extent. This ability has unquestionably been compromised
by the closure of the Tesco store, which has left the town centre without a supermarket which is capable
of meeting residents’ larger food shopping needs. The only remaining supermarkets in the centre –
Sainsbury’s and Iceland – are of sufficient size to only perform a ‘top up’ shopping function, and the
Sainsbury’s in particular is a poor quality, dated store.
5.24 The comparison goods shopping offer is sub-standard for a centre at this level in the retail hierarchy,
being generally mid to low market, with discount / charity stops interspersed with national retailers along
much of the primary shopping area. There is a below average proportion of retail services in the centre,
such as cafes, restaurants, hair and beauty facilities, and so on. As town centres aim to become mixed
use visitor destinations – underpinned by a strong comparison function – such retail services will become
increasingly important to the long-term vitality and viability of centres. Smaller, independent
convenience retailers (including specialist community/ethnic retailers), which are also beginning to have
an established trading presence towards the eastern end of the High Street, may add to this diversity of
offer in time as they become acknowledged as a key part of the town centre mix.
5.25 The retail offer in the town is anchored by a TK Maxx store to the western edge of the town centre and,
until earlier in 2015, a Tesco foodstore to the east. Following the closure of the Tesco store, the
Debenhams store on the High Street now forms the eastern-most ‘anchor’ store, although this in itself
feels slightly detached from much of the prime retail offer in the town. The focus of the retail activity is
around the Primark store and ground floor of the Pentagon Shopping Centre. The shopping centre itself
however suffers from a dated internal appearance, and many of the units are too small and
consequently are struggling to be let to the type of comparison goods operators which Chatham needs
to attract in order to improve its retail offer. The Council should continue to work with the relevant
owners of the shopping centre to secure investment and modernisation of the Pentagon Centre at the
earliest opportunity. The introduction of an enhanced ancillary commercial leisure offer within the
centre would assist in its overall performance.
5.26 The town centre has a vacancy rate which is above the national average, and the highest of all of the
Medway towns. There are also signs that the vacancy rate has increased in recent months, and has
increased further subsequent to our assessment of the centre on account of the closure of the WH Smith
store in the town centre. It is of particular concern that a number of the vacant units are located in the
prime retail pitch – within and adjacent to the Pentagon Centre. Supply is not meeting demand, and
recent lettings of vacant units have been to generally poor-quality or temporary retailers. It is important
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that Chatham retains a strong retail function in its primary shopping area, but the current quality of much
of the retail offer falls below consumer/visitor expectations.
5.27 It is positive to note that the former Royal Mail premises on Railway Street, an architecturally significant
building in the town centre, has recently been let to Wetherspoon’s, which can be expected to act as a
positive footfall generator throughout daytime and evening trading hours.
5.28 The Trafalgar Centre – the site of the former market - on the High Street, is also currently vacant, and
represents a clear opportunity for future redevelopment. We understand that the site is owned by NCP
(who also operate the multi-storey car park to the rear), and it is considered that this site, along with the
Pentagon and Tesco sites, represents the principle opportunities for the retail offer of the town centre to
be strengthened.
5.29 The environmental quality of the rest of the centre requires substantial investment and enhancement.
The pedestrianised High Street is reasonably well-maintained but investment is needed to bring a number
of the buildings, and in particular shop fronts, up to an acceptable quality. As mentioned above, the
dated feel of the Pentagon Centre is likely to further hinder operator interest in this part of the centre.
5.30 The centre benefits from a good level of accessibility, from both public and private transport. The
provision of a new bus interchange and removal of through-traffic represents a positive investment, and
has improved the physical fabric of this part of the town centre, but the wider spin-off regeneration
benefits for the town centre have, to date, been relatively limited. Further investment through the Local
Growth Fund will see changes to the public realm and improvements to accessibility and connectivity
with Chatham City Centre from the train station. Coupled with planning consent on Chatham Waterfront
and the review of Council owned sites for regeneration, change in Chatham could be a positive
catalyst to support the centre as a destination.
5.31 There is little in the way of out-of- centre floorspace which can be expected to directly compete with
the town centre for expenditure in its current form. Proposals in out of centre locations (including edge
of centre) can restrict retail/leisure operator demand for future representation within the town centre -
for example the well-developed commercial leisure offer at Chatham Dockside, an Odeon cinema, and
several restaurants including national operators such as Nando’s and Chimichanga. It is unlikely that
operators will look for representation in Chatham as well. Future redevelopment opportunities (Trafalgar
Centre and other Council owned sites) could attract the desired retailer/operators, and further out-of-
centre competition should be resisted given the identified weaknesses in Chatham as the highest order
centre.
5.32 The household telephone survey questioned what users of the centre liked and disliked about the town
centre. When questioned what they disliked about the centre, the majority of respondents stated that
the centre does not have enough choice of shops, whilst the second highest response stated that the
centre is unsafe/dangerous. When asked how the centre could best be improved the majority
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considered a better choice of shops would be beneficial, alongside and identified need for more large
shops or department stores, and an improved appearance/ environment.
5.33 Based on the venue score retail ranking, proportion of retail floorspace and number of units Chatham
remains at the top of the hierarchy. However, its underperformance is reflected by the lower order
representation on the high street captured by the venue score market position as ‘Lower Middle’, which
is not reflective of its role in the retail centres hierarchy.
5.34 With the impact of the changing economic climate, change in retail operator business models, online
shopping trends, threat of out of centre proposals and inability to respond to market needs in its current
form (dominated by smaller units averaging 187sqm compared to the healthier Hempstead Valley
average unit size of 461sqm), Chatham faces a significant challenge. It therefore remains vulnerable to
growing sub-regional competition and footfall being drawn away to proposals in edge and out of
centre locations.
5.35 The Council have secured funding for further public realm improvements, and the continued policy and
strategic support for identified development opportunity sites is position for future change, and should be
acknowledged as the priority moving forwards over the plan period. Stimulating operator demand is key
and the Council should seek to resist edge/out-of-centre proposals that seek to restrict this aspiration.
Chatham is not a healthy centre, clearly portrayed by its underperformance and low value retailer
representation, but has the potential to respond positively to the Council’s plans and aspirations to retain
it as the highest order town centre.
Rochester district centre
5.36 Rochester is a picturesque, historic town. To a greater extent than the other centres in Medway, it has
dual functions as both a centre serving local residents, and also a tourism centre, with Rochester
Cathedral and the imposing adjacent Castle both important attractions in this respect. Indeed the
presence of the castle, cathedral and a number of other historic buildings such as Eastgate House, lend
the centre a charming, historic feel. It is evident that the character of the town has been protected and
enhanced to remain in keeping with the town’s historic character. The centre is designated as a
Conservation Area in its entirety and features many traditional Georgian and Victorian buildings which
have been preserved.
5.37 The centre currently benefits from positive levels of vitality and viability. The retail mix of the centre is
generally strong, and the focus of the retail offer towards boutique / specialism comparison goods
retailing (e.g. upmarket clothing, antiques, books) lends the centre something of a unique feel. The
convenience offer in the centre is limited, with existing provision of a scale to meet localised ‘top up’
shopping needs only. Residents in the Rochester area are therefore only likely to use the convenience
shopping facilities in the town centre to supplement food shopping trips elsewhere. It is considered that
there is scope for provision to be enhanced in this respect, and a small-format foodstore may be
beneficial to the overall town centre offer. A farmers market is held every month on the Corporation
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Street car park; positively we understand that this has recently relocated to a more centrally-located site
– the Blue Boar Lane car park.
5.38 The castle, cathedral and other heritage assets in the centre are evidently important factors in the
centre’s overall vitality and viability. They help to frame the overall attractiveness and historical feel of
the centre, and are well integrated with the rest of the retail and leisure offer through strong public realm
connections. They also are clearly important to attracting visitors to the centre, and mean the centre
has an important tourist function, and Rochester is largely unique amongst the Medway towns in this
respect. There is a strong supporting range of cafes, restaurants and pubs which help to ensure that the
centre benefits from an active leisure scene both during the day and evening. We have observed a
number of recent and planned openings within this sector in the town centre, which will further add to
the range and breadth of the offer in this respect.
5.39 The environmental quality of the centre is, for the most part, particularly strong, with the pedestrianized
nature of the High Street, the setting of the town centre in a Conservation Area, and the generally good
public realm all contributing positively in this respect. Some improvements could be made to the
environmental quality of the centre in the vicinity of the A2 / Eastgate junction. The centre is also highly
accessible, following the relocation of Rochester station, with the station’s new location more centrally-
located in relation its historic core.
5.40 In the household telephone survey, respondents’ views in respect of Rochester were generally positive
35% of users of the centre stated that they liked its attractive environment; a further 30% stated they liked
the historic environment of the centre. 13% of respondents stated that the centre could be improved by
the provision of additional car parking facilities.
5.41 Rochester is one of the healthier centres in the authority with a venue score retail ranking of 439 and a
venue score market position of ‘Middle’. By its historic character, the units are characteristically small in
comparison to the more modern purpose built Hempstead Valley Shopping Centre (the other healthy
centre with an average unit size of 461sqm). Rochester has a historic identity and a high street offer that
has evolved over time by way of leisure to increase dwell time. This centre remains attractive to residents
and visitors from a tourism perspective.
Hempstead Valley district centre
5.42 Hempstead Valley is situated approximately 6km to the south west of Rainham, and 6.5km to the south
east of Chatham, and is somewhat detached from the other Medway centres which all lie to the north
of the District. It is located 1.5km north of the M2 motorway. It lies to the south of two large suburban
residential areas of Hempstead and Wigmore. Hempstead Valley district centre is unique amongst the
Medway centres in that it compromises, in its entirety, a purpose-built indoor shopping centre. Although
a district centre in retailing terms, the relative shortage of non-retail facilities means that Hempstead
Valley functions in a different way to the ‘traditional’ district centres of Strood, Gillingham and Rainham.
The centre is currently undergoing a partial redevelopment, involving the demolition of a former
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McDonald’s restaurant and car showroom on land adjacent to the main shopping centre building, and
creation of a terrace of six units. In addition, on-going internal redevelopment works, will result in the
redevelopment of the southern part of the centre in an area currently occupied by a food court to form
a large-format store for occupation by a comparison goods retailer.
5.43 The centre has two strong anchor stores in the form of large branches of Sainsbury’s and Marks &
Spencer, and both stores generally remain fit for purpose as a result of modernisation of the units which
the operators have undertaken. The M&S store is the only full-line branch of the company in the District
(there is also an ‘Outlet’ store at Chatham Dockside), likely in part to be a reflection of the poorer quality
of the retail property stock in the historic centres. The rest of the offer is principally given over to national
retailers, with a strong tenant mix for the size of the centre, and a good diversity of uses which enable the
shopping needs of the surrounding residential population to be met. Other multiple retailers present
include BHS, Argos, Boots, WH Smith, New Look, Clarks and Vodafone. The presence of a large
Sainsbury’s and the M&S are likely to extend the catchment area of the centre when compared to the
catchment areas of other district centres.
5.44 The range of retail services (for example, banks, building societies, hair & beauty and so on) is particularly
limited. There is an existing food court in the centre, and three coffee shops, although the dining offer
will be significantly enhanced by the redevelopment works currently underway. These works will
introduce a number of new operators to the centre, such as Frankie & Benny’s, Nando’s and Bella Italia:
these type of restaurant operators are currently under-represented in Medway, and their letting is
evidence of the attractiveness of modern-format retail space, which is largely absent from the District’s
‘traditional’ centres. One of the units currently under construction is also to be occupied by Kent
Reliance building society, which will be relocating to a more prominent location.
5.45 Overall, it is clear that Hempstead Valley is ‘punching above its weight’ for what might typically be
expected for a ‘district’ centre. The centre is 35 years old and in parts is beginning to show its age.
However the programme of improvement works which have recently commenced should succeed in
bringing new vitality to the centre, including diversification of its offer to include more uses which will
encourage ‘dwell time’ within the centre. It scores positively against the majority of our health check
criteria, and the improvements to the centre which are currently underway will help address some of the
qualitative shortfalls in the offer of the centre. It is possible that the attractiveness of this centre as a retail
destination does, however, come at the expense of other centres in Medway; for example, we
understand that Marks & Spencer closed their store in Chatham town centre in 2006, having made a
strategic decision to focus on their store at Hempstead Valley, which was subsequently modernised and
improved.
5.46 The household survey identified a generally high level of satisfaction with Hempstead Valley from users of
the centre. Particularly noticeable was that 25% of respondents liked the ease of parking in the centre,
and 25% liked the fact that parking was free. 16% of respondents cited the range of national
retailers/well known stores as being the reason they liked the centre. In terms of areas of improvement,
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almost half of respondents stated that no improvement was required, whilst 14% wished to see a better
range of shops.
5.47 Hempstead Valley shopping Centre is a healthy centre with a ‘Middle’ venue score market position and
a venue score retail ranking of 403. It is a purpose built shopping centre and is more responsive to market
requirements. As a result, this centre has seen more proposals for expansion and a particular focus on
commercial leisure uses. However, it is lacking in service related uses, which should be the focus for
policy direction.
Strood district centre
5.48 Strood is a small district centre on the western side of the River Medway, separated from the other
Medway towns but readily accessible by road and public transport connections. The district centre has
a good convenience goods function, with three supermarkets within the defined district centre
boundary (Asda, Aldi and Iceland), and a further two supermarkets (a large Morrisons and a smaller
Tesco) outside the boundary but within a short walking distance, albeit with poor linkages to the district
centre offer. The supermarkets, along with a Wilko store, act as the ‘anchor’ stores in the centre. The
comparison offer is largely pitched towards meeting day to day shopping needs, and is generally of a
fairly low grade with limited choice in any one category. The focus of the offer in the centre is more
orientated towards convenience goods and services. A small market is held in Corporation Street car
park twice-weekly.
5.49 The vacancy rate in the centre is above the UK average, and has marginally increased in recent months.
Much of the vacant floorspace stock is small units, mostly in secondary areas of the centre, for where
demand for premises cannot be expected to be strong.
5.50 Strood does not benefit from the historic character of the other centres in Medway, and appears to
have suffered from a lack of investment in the public realm. The result is a poor quality public realm
throughout, and a centre that feels ‘tired’ in character as a whole. The bisection of the centre by two
major roads (the A2 and A228) means the centre suffers from a poor environmental quality. The
dominance of cars discourages pedestrian movement, resulting in a poor pedestrian environment, not
aided by poor quality pedestrian footways and crossings.
5.51 On the edge of the district centre are a number of other retail facilities – Strood Retail Park, and the
aforementioned Tesco and Morrisons foodstores. Connectivity between the different retail elements
within and surrounding the centre, the High Street, retail park, market (when trading) and foodstores is
disjointed, resulting in a retail environment that is lacking cohesion and not clearly navigable. The
Morrisons store on Knight Road is the largest foodstore serving Strood, and is a modern store with a strong
range of fresh food counters. The Tesco store on Cuxton Road suffers from a dated external and internal
appearance. The store functions as a small supermarket, with a limited but reasonable product range,
almost entirely devoted to convenience goods. There was little evidence observed of ‘linked trips’
taking place between either the Morrisons or Tesco store and the town centre.
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5.52 Strood Retail Park offers a number of retail warehouse-format units and large surface car park (with free
car parking). Occupiers at the site currently include B&Q, Next, Argos, Brantano, KFC and Matalan, with
Poundland expected to move into the former Paul Simon unit which ceased trading in 2014. The retail
park is owned by Ropemaker Properties, who have recently submitted a planning application
(MC/14/3317) for the B&Q store (which currently occupies a large unit on the eastern side of the retail
park) for the ‘construction of a replacement building to provide three retail units (class A1) and a gym
(Class D2), removal of existing slip road, alterations to car park and other associated works (demolition
existing unit)’. This application has been granted planning permission, and if implemented can be
expected to introduce a number of new retailers into Strood. The parade of units which house the
current B&Q and Next stores appears tired and dated, following a fire in 2006 investment was made in
redeveloping the western terrace (anchored by Matalan). The presence of Strood Retail Park in such
close proximity to the district centre could be better realised, in order to benefit the wider vitality and
viability of both centres.
5.53 The environmental quality of the district centre and retail park is poor. The bisection of the retail offer by
major roads interrupts pedestrian flow and means no sense of a cohesive centre is achieved. Pedestrian
linkages between the different ‘components’ of the centre – the ‘historic’ centre, the Strood Retail Park,
and the Tesco and Morrisons supermarkets, needs to be improved as a priority.
5.54 The household telephone survey confirmed the importance of Strood as a food shopping destination,
with 74% of respondents stating food shopping was the main purpose of their trip to ‘Strood’ (the wider
area including Tesco and Morrisons, not just the ‘town centre’). Whilst many residents considered
themselves satisfied with the centre, 10% identified traffic congestion as being an area of concern, and
just under 20% of respondents raised concerns about the environmental quality of the centre (including
a poor overall town centre environment and concerns over litter). 12% of respondents stated that the
centre could be improved through additional car parking provision, and 14% stated that Strood would
benefit from a better range of shops.
5.55 The vulnerability of this centre is reflected by its poor vitality and viability (reflective of its limited and poor
quality offer), vacancies, poor environmental quality and interrupted pedestrian flow. The vitality and
viability of Strood District Centre is one of the weakest of all Medway towns with its convenience role
playing a fundamental role in contributing toward it’s vitally and vibrancy. Impact on its convenience
role could fundamentally impact on the wider vitality and viability of the centre.
Gillingham district centre
5.56 Medway’s Local Plan (2003) defines Gillingham as a ‘District Centre’ within its hierarchy of centres.
Gillingham is situated approximately 3km to the north east of Chatham. This district centre performs a
functional role in meeting local convenience shopping and service needs. It is ‘getting by’ perfectly
adequately, but does not display any particularly positive nor indeed overly negative indicators of vitality
and viability.
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5.57 The size of the centre and range of the retail offer means it that it only performs a limited function as a
comparison goods shopping destination. Nevertheless the presence of multiple retailers such as Boots
and Wilkinson ensures that day-to-day shopping needs can reasonably be met. The presence of a
number of supermarkets and a range of retail services provide an important contribution to the centre’s
vitality and viability. A twice-weekly street market along High Street adds to the diversity of uses in the
centre.
5.58 The ‘anchor’ store within the centre (Council owned) is a Budgens supermarket. However the ability for
this store to contribute to the wider vitality and viability of the centre is compromised by location to the
rear of the High Street with uninviting pedestrian access and a dated external and internal appearance
which may put off some shoppers. The Aldi store to the east of the town centre (in an edge-of-centre
location) is a modern store with a more agreeable shopping environment, but its disconnection from the
pedestrianised High Street means it offers only limited opportunity to contribute to the wider vitality and
viability of the centre.
5.59 The vacancy rate in the town centre is marginally below the UK average but, with one in ten units in the
centre vacant, requires close monitoring. The environmental quality of the centre is satisfactory, but
largely functional. As with other centres in the District, there is a need to improve in the physical
appearance of a number of units in the Core Retail Area, particularly in terms of improving shop fronts.
5.60 The household telephone survey identified that 20% of respondents considered there to be a poor range
of shops in Gillingham town centre; a further 8% of respondents stated they felt that there were too many
shops of one type. When asked how the centre could be improved, 15% suggested providing a better
choice of shops, and 20% stated the centre would benefit from the introduction of a department store.
Almost 1 in 10 respondents considered the environmental quality of the centre to be poor.
5.61 Gillingham District Centre lacks vibrancy and diversity of uses on the high street to support the needs of
users. It can be argued that the poor performance of its existing convenience stores is attributed to the
fact that stores have a larger presence just outside the District Centre (Tesco store, Courtney Road and
Iceland in Gillingham Retail Park), thus placing the centre in a vulnerable position, i.e. the opportunity to
provide an expanded offer in the District Centre is limited due to the presence of these stores in close
proximity. It is therefore clear that coupled with vacancy rates and environmental appearance this
centre is vulnerable and requires an appropriate strategy to respond more positively.
5.62 The close proximity of the universities mean that Gillingham District Centre could be supported more by
students than currently experienced (due to the limited offer on the high street and visual appearance).
Opportunities to support the current (service needs) and aspired future role should be supported through
the encouragement of appropriate uses, public realm improvements, seeking to diversity the offer and
developing appropriate policy protection from edge of centre and out of centre proposals that could
restrict or discourage operator interest in the centre.
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5.63 It was acknowledged earlier in the report that the household survey findings with regard to Gillingham
District Centre and Retail Park could have been flawed. It is recommended that until such time that
clarity is provided on the performance of each separately, the Authority takes a cautious approach to
protect the vitality and vibrancy of the centre particularly where out of centre or edge of centre
proposals pose a threat to its vitality, viability and vibrancy.
Rainham district centre
5.64 Rainham is situated approximately 7km to the east of Chatham. The town centre is focused on the
junction of the A2 (High Street) and Station Road, with much of the retail offer accounted for by the
pedestrainised Rainham Shopping Centre. Rainham is one of the smallest of the Medway District
Centres, and fulfils a role and function which is principally catered towards meeting local convenience
goods and services needs, coupled with some limited day-to-day comparison goods shopping facilities.
5.65 The retail offer is anchored by the Tesco Metro store in Rainham Shopping Centre. Whilst this store is
relatively dated it offers a reasonable selection of products to meet top-up and some main shopping
needs. Elsewhere in the centre, most of the retail offer is pitched at the discount / value end of the
market. The centre has an important service function, but there is an over-concentration of certain
types of retail services, particularly hot food takeaways within the centre. Whilst there are a handful of
multiple retailers present in the centre, the majority of the offer is given over to the independent retail
sector. This provides a diverse town centre but many retailers are trading from poor quality premises
which are in need of improvements to their visual appearance.
5.66 The vacancy rate is below the UK average, and most of the vacant floorspace in the centre is small units
in relatively secondary parts of the centre. Whilst a number of previously vacant units in the centre have
recently been let, the lettings have been to generally poor quality retailers. This is reflective of the
relatively limited demand which is likely to exist for the centre. The environmental quality of the centre is
functional, and whilst there are no major areas of concern, the upgrading of the physical appearance
of a number of the units, particularly on Station Road, would be beneficial. The ability for significant
environmental improvement is constrained by the busy High Street.
5.67 The household telephone survey indicated that most users of the district centre were generally satisfied,
with 21% of respondents stating they liked the compactness of the centre and ease of getting around.
27% of respondents stated the centre could be improved by providing a better range of shops, and 16%
of respondents stated they felt the centre would benefit from cheaper parking.
5.68 Rainham is a vulnerable centre. It has a significantly lower retail ranking venue score compared to the
other district centres in the Borough. This could be attributed to the poor quality stores, vacancies and
poor physical appearance of stores rather than being credited to the district centre’s size and local
function. The quality and appearance of the shops also play a role in attracting better quality retailers,
thereby necessitating physical improvements to attract better quality retailers.
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Out-of-centre retail provision in Medway
5.69 There are three principle concentrations of out-of-centre retail activity in Medway — Horsted Retail Park,
to the south of Chatham; Gillingham Retail Park, which is located on the A2 approximately midway
between the centres of Chatham and Rainham, and a short distance to the south east of Gillingham
district centre; and Strood Retail Park, on the edge of Strood district centre. We have discussed the latter
as part of our assessment of Strood district centre (as set out above), as the retail park has a functional
relationship with the district centre, and indeed offers an opportunity for the vitality and viability of the
wider centre to be improved. The three retail parks are shown on the retail network plan at Figure 5.1.
5.70 Horsted Retail Park is located on Maidstone Road, the main radial route into Chatham from the south
and close to junction 3 of the M2, the centre provides a number of large retail warehouse-format stores,
together with directly adjacent surface car parking. The site is currently occupied by PC World, Curry’s,
Homebase, Toys ‘R’ Us and Pets Mart. It is predominantly ‘bulky goods’ in nature, with limited scope to
directly compete with the town centre. The purpose built retail park is a considerable distance from any
town centre, but is likely to draw trade from residents in the Chatham, Rochester and Walderslade areas.
A short distance further south along Maidstone Road is a large (4,861 sq m net) Asda foodstore, which
offers a range of facilities including clothing, a pharmacy, hot food counters, and click & collect
facilities. Elsewhere in the Chatham area, there is a 2,268 sq m net Morrisons foodstore on Princes
Avenue at Walderslade, and a 1,291 sq m Co-Operative foodstore in Walderslade Village, part of which
has been sub-let to a Peacocks clothing concession.
5.71 Located approximately three km to the south east of Gillingham is the Gillingham Retail Park which
comprises 10,112 sq m of open A1 retail floorspace. It forms a substantial part of one of Medway’s
principle out-of-town retail offer, and includes stores occupied by B&Q, Dreams Beds and Pets at Home.
One of the units on the retail park also operates as an Iceland supermarket. Planning permission was
granted in May 2015 for a new 1,879 sq m gross (1,254 sq m net sales) Aldi store at Gillingham Retail Park,
which will be created through the demolition of existing Units 5 and 6 (a vacant unit and a Harveys
furniture store). As part of the permission, Unit 4 (also currently vacant) will be reconfigured and
extended through the introduction of mezzanine floorspace, meaning the total net sales area of Unit 4
will increase by 864 sq m net 6.
5.72 We factor these ‘commitments’ into our retail capacity forecasts for Medway set out in Section 8.
Adjacent to the retail park, on the opposite side of Courteney Road, is a Tesco Extra foodstore (net sales
area of c.3,000 sq m). To the south of the Tesco store is a branch of Dobbies Garden Centre. This
concentration of retailing activity acts as a significant out-of-centre shopping destination, and whilst
most of the uses are ‘bulky goods’ in nature, the occupation of some of the units by operators who
typically locate in town centres (such as Iceland) suggests there may be some direct competition with
the surrounding network of town and district centres, most particularly Gillingham.
6 Source: Firstplan Planning & Retail Statement, December 2014 (Medway Council planning application ref MC/14/3867)
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5.73 In addition to the above retail parks, further retail and leisure facilities are provide at the Dockside
Factory Outlet Centre at Maritime Way, approximately 2 miles to the north-east of Chatham town centre.
The Factory Outlet Centre contains ‘outlet’ stores (generally selling discounted/past season stock) from a
range of national multiple retailers. The main ‘anchor’ to the centre is a Marks & Spencer Outlet store,
and other retailers include Sports Direct, Clarks and Mountain Warehouse, as well as a number of smaller
operators. The centre also contains a Cadbury outlet; there are also a number of food operators
including Burger King. Immediately adjacent to the Dockside Factory Outlet Centre is a collection of
leisure and tourism uses, including the Dickens World museum, an eight-screen Odeon cinema, and a
number of family dining restaurants including Pizza Hut and Nando’s. There is no cinema located in any
of the town or district centres in Medway, and relatively limited representation from national commercial
leisure operators, and therefore Chatham Dockside represents the principle ‘hub’ for this type of activity
in Medway. There is also a Ramada hotel located nearby on Western Avenue.
5.74 This area therefore focuses as a separate cluster of retail and commercial leisure activity, and whilst the
presence of Dickens World and the Outlet Centre are, it would be expected, more orientated towards
visitors to the area rather than local residents, the cinema and restaurants are both likely to be well-used
facilities by residents in Medway, given the lack of these type of facilities in the defined centres and the
growing residential population in immediate vicinity of Chatham Dockside.
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6. Capacity forecasts methodology
6.1 In this section we set out the performance of existing floorspace across the study area. After introducing
the approach to calculating capacity, we consider the performance of Gravesham and Medway in
separate sections of the chapter, including analysis of the performance of individual town and district
centres within each authority area. From this analysis, we are then able to establish the quantitative
‘need’ for additional retail floorspace, disaggregated by authority. The findings of this section should be
read in association with the capacity tabulations at Appendix I (for convenience goods) and Appendix
II (for comparison goods) in Volume 2.
Methodology
6.2 The ‘need’ for new floorspace is calculated through a conventional and widely-accepted step-by-step
methodology, consistent with best practice, which draws upon the findings of the household telephone
survey of shopping patterns (as previously discussed) to model the current flows of expenditure to each
retail destination within the survey area, and those competing centres in the surrounding area.
6.3 The first stage in this exercise is establishing the ‘baseline’ position, which is developed as follows:
• Step 1: Calculate the total amount of convenience and comparison goods expenditure which is
available within the postcode sectors comprising the main centres’ catchment areas;
• Step 2: Allocate the available expenditure to the convenience and comparison goods shopping
destinations visited by residents within these postcode sectors, as defined by the household
telephone survey of shopping patterns.
• Step 3: Compare the total expenditure attracted to each shopping destination with the current
retail floorspace to assess ‘sales densities’ (i.e. turnover per sq m) in each shopping destination.
6.4 Once a baseline position is established, the growth of convenience and comparisons goods expenditure
and the required retail floor space is explored. Initially this is done by utilising Experian data as identified
earlier in this report. This is followed by expanding the quantitative modelling further to test a number of
alternative scenarios that relate to the wider Strategic Housing and Economic Needs Assessment, and
the Strategic Housing Market Assessment in particular.
Survey Area and Household Survey
6.5 As set out in Section 4, in order to determine the ‘need’ for new floorspace, a household telephone
survey of shopping patterns was undertaken during February 2015, covering Gravesham and Medway in
their entirety as well as parts of adjacent authorities. The extent of the survey area is shown in Figure 4.1
in Section 4.
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6.6 The household telephone survey results identify shopping habits of households for both convenience and
comparison goods, as well as commercial leisure spending (which we discuss separately in Section 9 of
this report). For convenience goods, the household telephone survey included questions on ‘main food’
and ‘top-up food’ shopping. The results of the two types of food expenditure were then merged through
the application of a weight which reflects the estimated proportion of expenditure accounted for by
each goods type (70% main food / 30% top-up food). This forms a ‘composite’ pattern of convenience
spending, expressed as a market share for each destination centre or foodstore for each survey zone.
6.7 For comparison goods, the household telephone survey included questions on where respondents
normally undertake shopping for the following types of comparison goods shopping:
• Clothing and footwear;
• Furniture, floor coverings and household textiles;
• DIY and decorating goods;
• Domestic appliances;
• Audio-visual equipment;
• Personal and medical goods; and
• Recreational and luxury goods.
6.8 Shopping patterns for each of these types of comparison goods are then combined to produce a
‘composite’ set of comparison goods market shares. To achieve this combined merging, weighted
averages from the household survey responses are derived based on the proportion of personal
spending on each goods category (‘expenditure per capita’) available to residents in the survey area.
Estimates of Population in the Survey Area
6.9 The population estimates used as the basis of our retail capacity forecasts are initially derived from
Experian Micromarketer, and are based on past trends (from Census data and ONS mid-year estimates)
and projected forward at a postcode sector level.
6.10 In addition, this study (in Section 7 and 8) takes into consideration population projections derived as part
of the Strategic Housing Market Assessment (SHMA) which forms part of the overall SHENA commission.
The intention is to analyse the differences in population growth as a result of the various population
growth scenarios in order to assess the implication on retail and leisure floorspace required in the study
area. Gravesham Borough Council has provided the population scenarios and devised the
methodology and explanatory note (See Volume 2, Appendix III); and GVA has incorporated the
population figures into the baseline model in order to provide retail ‘need’ outputs.
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6.11 The population projections that have been modelled for both Gravesham and Medway include:
• DCLG Household Projections 2012 based (HP)
• HP including 2013 and 2014 MYE
• Long term migration
• Long term migration inc. unattributable Population Change (UPC)
• Average long term migration
• Sector growth
o Sensitivity 1
o Sensitivity 2
• Sectors & London Paramount Indirect
o Sensitivity 1
o Sensitivity 2
6.12 For the purposes of this study, the above scenarios have been narrowed down to the following four and
focus on the recommendations of the SHMA:
• A: Average long-term migration scenario
• B: 2012 based sub-national household projections including 2013 and 2014 mid-year estimates
• C: Sectors and London Paramount Indirect Sensitivity 2
• D: Combination of B and C – This is done as Medway’s advised OAN is based on C and
Gravesham’s advised OAN based on D
6.13 Table 1, Appendix I, sets out the current and projected population for each of the zones as sourced from
Experian Micromarketer which together comprise the survey area shown in Figure 4.1. The total current
population in the survey area is 527,757 persons. Based on population projections provided by Experian,
this will increase to 631,992 persons by 2037 (the end of the study period). This represents a growth in
population of 104,235 persons. We refer to Experian Micromarketer’s population projections as the
‘Experian baseline’ projections.
6.14 As stated earlier alternative population projections have been tested which are based on potential
growth scenarios outlined in the SHMA, in order to provide a range of potential floorspace scenarios. We
return to discuss this in Section 7 and 8.
Available Expenditure in the Survey Area
6.15 Experian identify a ‘per capita’ spend on comparison and convenience goods on a zone by zone basis,
and these are shown in Table 2 of Appendix I for convenience goods, and Table 2 of Appendix II for
comparison goods. These show that:
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• comparison goods per head spend ranges from £2,551 in zone 12 (Chatham & Gillingham) to
£4,148 in zone 8 (Meopham) (2015);
• convenience goods per head spend ranges from £1,751 in zone 12 to £2,368 in zone 8 (2015).
6.16 It is expected that spend per head on comparison and convenience goods will increase over the course
of the study period. Therefore, we apply an annual growth rate to the 2015 baseline figures, which
reflects expenditure growth rate projections set out in Experian’s Retail Briefing Note 12.1 (October 2014).
The growth rates we have used are summarised in Table 6.1. It should be noted that Experian only
forecast expenditure growth rates up to 2035, and therefore for the period 2035-37 we roll forward the
growth rate for the period 2025-35 a further two years. Growth rates, particularly in the medium to long
term (i.e. post-2020) should be considered indicative, and are likely to be subject to change. For this
reason and in keeping with best practice, it is recommended that capacity forecasts are refreshed at
regular intervals.
Table 6.1: Expenditure growth rates
Comparison goods expenditure growth rates per annum (%)
Convenience goods expenditure growth rates per annum (%)
2013-14 4.6% -1.3%
2014-15 5.6% -0.5%
2015-25 3.3% 0.6%
2025-35 3.3% 0.6%
2035-37 3.3% 0.6% Source: Experian Retail Planner 12.1
6.17 The expenditure per head figures set out in Table 2 of Appendix I and II have been discounted to include
allowance for ‘special forms of trading’, such as online shopping. Experian forecast (Retail Planner 12.1,
2015) that this currently accounts for 12.5% of comparison goods spending, and 2.8% of convenience
goods spending, and expect this to increase over the course of the study period to 15.2% for comparison
goods by 2035, and 6.1% for convenience goods by 20357. Table 2 of Appendix I and II summarise the
‘with’ and ‘without’ expenditure figures, and also shows the deductions we have made for SFT over the
duration of the study period.
6.18 By applying the baseline Experian population projections to the per capita expenditure forecasts, we
can gain an understanding of the total amount of spending on comparison and convenience goods
which is currently available to residents of the survey area, and how much this is expected to increase
over the course of the study period:
• There is currently £1,5691.m of comparison goods expenditure available to residents of the survey
area, which is expected to increase to £3,721.1m by 2037, equivalent to a growth in comparison
goods spending of £2,152.0m; and 7 Experian do not project ‘special forms of trading’ beyond 2035, and therefore we hold Experian’s SFT projections for 2035 constant for our final assessment year of 2037.
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• There is currently £1,012.3m of convenience goods expenditure available to residents of the survey
area, which is expected to increase to £1,343.1m by the end of the study period, equivalent to a
growth in convenience goods spending of £283.5m.
Sales Efficiency
6.19 It is also necessary to factor in changes in respect of ‘sales efficiencies’. These represent the ability of
retailers to increase their productivity and absorb higher than inflation increases in their costs (such as
rents, rates and service chargers) by increasing their average sales densities. The application of a
turnover ‘efficiency’ growth rate is a standard approach used in retail capacity studies. Although
Experian (who are the data providers for the other technical inputs into this study) do not provide clear
guidance on sales densities, it is fair to assume that as Experian anticipate that personal spending on
both comparison and convenience goods will increase over the study period, so will sales efficiency.
Informed by Experian’s expenditure growth forecasts, we have therefore adopted the following sales
efficiency growth rates. The expenditure growth rates are, in each case, 50% of the overall per capita
growth rates for the study period, which is considered to be a robust position.
• Comparison goods: 1.65%, per annum (50% of comparison goods expenditure growth rate of 3.3%
per annum);
• Convenience goods: 0.3%, per annum (50% of convenience goods expenditure growth rate of 0.6%
per annum).
Floorspace Data
6.20 The comparison and convenience goods floorspace data which we incorporate into our model has
been drawn from a range of data sources, including the Institute of Grocery Distribution (IGD), Experian
Goad, the Trevor Wood Retail Warehouse Database, and previous retail capacity evidence bases for
the two authorities. Our floorspace assumptions for foodstores make allowance for a proportion of the
sales area of the foodstore to be used for the sale of comparison goods in supermarkets; this may
include books, stationery, home entertainment, small electrical items, and so on.
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7. Capacity forecasts for Gravesham Borough
7.1 In this section we set out the quantitative capacity forecasts for Gravesham Borough, based on the
methodology set out in the previous chapter. We firstly consider the comparison goods capacity
forecasts for the Borough (which should be cross-referenced with data tables at Appendix II), before
considering the convenience goods capacity forecasts (which should be cross-referenced with data
tables at Appendix I).
Comparison goods capacity forecasts
Gravesend town centre
7.2 Gravesend town centre’s catchment area is, as the highest order centre in Gravesham Borough,
unquestionably constrained by the presence of Bluewater to the west of the Borough.
Figure 7.1: Gravesend town centre comparison goods market share
Source: household survey results
7.3 Analysis of the catchment zones by market shares shows that there are only two zones from which
Gravesend town centre draws a comparison goods market share of 30% or above – its ‘local’ zone (zone
5) i.e. the urban area of Northfleet and Gravesend and zone 6, to the south-east which includes the
settlements of Shorne and Higham. The market share from the three zones which buffer Northfleet and
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Gravesend to the west and the south i.e. zones 2, 3 and 8 – is below 15%, despite the relative proximity
of many residents in these zones’ to Gravesend town centre. Beyond this, the market share diminishes
further at the expense of Bluewater to the west, and the Medway towns to the east, with Chatham, for
example, having a number of overlapping comparison goods retailers with Gravesend. Figure 7.1 shows
the market share to Gravesend town centre from each of the survey zones.
7.4 As Figure 7.1 shows, Gravesend’s town centre’s ability to maintain or even extend its catchment will, over
the course of the study period, be limited by Bluewater’s ongoing strength as a shopping destination.
There is no reason to suspect that the influence of Bluewater will become any less, and indeed the fact
that much of Gravesham Borough and particularly Gravesend town centre is well connected to
Bluewater by road and public transport suggests that Gravesend town centre may see further
competition from Bluewater, unless measures are taken to enhance the offer available at Gravesend
town centre as documented earlier. It also means that Gravesend town centre will continue to need to
have a role and function that differs from Bluewater in order to be a strong performing centre. We return
to discuss this further in our recommendations in later sections.
Out-of-centre retail floorspace
7.5 The main retail warehouse shopping facility in the Borough is Imperial Retail Park, on the edge of
Gravesend town centre, it draws a further £53.1m of comparison goods spending from the survey area.
In the context of the turnover of Gravesend town centre (£134.6m), this turnover is not insignificant – it is
equivalent to 40% of the total turnover of Gravesend town centre. As our performance assessment
identified, there appears to be a dilution of the type of retail uses operating from this location, with a
number of ‘town centre’ uses occupying units within the retail park, this needs to be carefully monitored
moving forward to ensure that Imperial Retail Park does not become a retail destination that directly
competes with Gravesend town centre.
Performance analysis
7.6 We have assessed the performance of Gravesend town centre by considering the shopping patterns (as
identified by the household telephone survey) and the performance of existing comparison goods
floorspace within the centre. Using the market shares attributed to Gravesend town centre from the
household telephone survey, and the baseline estimates of expenditure available to the survey area, we
have been able to calculate the comparison goods turnover of Gravesend town centre. Analysing the
trading performance of the town centre is a useful exercise in showing whether the centre is trading in
line with expectations given its role and function in the retail hierarchy, or whether it is ‘under-trading’ or
‘over-trading’.
7.7 Table 8a of Appendix II shows that, as an aggregate, comparison goods floorspace in Gravesham
(which is predominantly accounted for by Gravesend town centre and Imperial Retail Park) achieves a
sales density of £4,955 per sq m (Including 5% Inflow). This is established by dividing the total comparison
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goods turnover of the centres in the Borough (as identified from the household telephone survey) by the
total comparison goods retail floorspace in the Borough (derived from Experian Goad estimates).
Table 7.1: Trading performance of comparison goods retail floorspace in Gravesend
Comparison goods turnover (£m) Including 5% Inflow
Estimated comparison goods floorspace (sq m
net)
Turnover per sq m (£)
Gravesend town centre
141.7m 26,910 5,266
Edge / out-of-centre floorspace in Gravesend
69.5m 15,711 4,424
Total 211.2m 42,621 4,955 Source: Table 5a, 6 & 8a, Appendix II
7.8 Table 7.1 identifies that Gravesend town centre achieves a turnover (sales density) in the region of £5,300
per sq m. This can be considered an underperformance; in our capacity projections for future
comparison goods floorspace, we have adopted a ‘baseline’ sales density of £6,000 per sq m, which,
based on our experience in undertaking comparable evidence base studies, represents a typical
comparison goods sales density of a robustly-trading centre – albeit at the lower end in terms of
performance. Gravesend town centre’s sales density falling below a lower threshold baseline, therefore
suggests that the comparison goods floorspace in the centre is currently underperforming.
Identification of comparison goods capacity
7.9 Having undertaken the above assessment of trading performance, we are in a position to establish the
quantum of new comparison goods floorspace which the Council should plan for. In assessing capacity
for future comparison goods floorspace, we have presumed that existing comparison goods floorspace
stock across Gravesham will improve its sales efficiency (i.e. its turnover per sq m, as discussed above) at
a rate of 1.65% per annum throughout the study period to 2037. As noted above, we have assumed that
new comparison goods floorspace should achieve sales in the region of £6,000 per sq m as a Borough-
wide average from the outset. We have also allowed for a small amount of expenditure inflow into the
Borough, equivalent to 5% of total comparison goods spending. This figure is held constant throughout
the period to 2037, and is in keeping with previous retail evidence base work undertaken for Gravesham.
7.10 For both our comparison and convenience goods capacity forecasts, it is important to emphasise that
forecasts become increasingly open to margins of error as time progresses, and as mentioned earlier
should be regularly refreshed as part of the Councils’ evidence base, as has been the case to date. We
also advise that the findings should be considered alongside the qualitative discussion of the
performance of individual centres previously set out in this report and which can be monitored annually
through analysing town centre footfall, vacancy rates, etc. In itself the identification of low/negligible
floorspace requirements through quantitative forecasting does not necessarily mean that there is no
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‘need’ for additional floorspace, as qualitative improvements can often only come forward through the
delivery of new floorspace.
7.11 The comparison goods capacity forecasts modelling undertaken for this study is presented below with
and without ‘commitments’ for new comparison goods retail development in the Borough. Table 7.2
shows that, when taking into account the schedule of commitments for new retail floorspace listed at
Table 8a of Appendix II, there is a ‘need’ for an additional 1,400 sq m net comparison goods floorspace
in the Borough by 2025, increasing to 16,600 sq m net by 2037 when considering the Experian baseline
forecast alone. When considering the alternative population scenarios linked to the SHMA, there is a
‘need’ for an additional 1,600-2,900 sq m net comparison goods floorspace in the Borough by 2025,
increasing to 15,800-17,600 sq m net by 2037.
7.12 The modelled scenarios in Table 7.2 include all retail ‘commitments’ with over 500 sq m net of new
comparison goods retail floorspace. The turnover of these ‘commitments’ is deducted from the
identified capacity forecasts. In some instances, where planning permission has been granted for ‘open
A1’ uses, we have made assumptions regarding the likely split of this floorspace between comparison
and convenience uses. We have also made assumptions regarding the likely turnover of these
commitments, based on applying appropriate sales densities, in instances where this information cannot
be sourced from the planning application.
Table 7.2: Comparison goods floorspace capacity, Gravesham including commitments
2020 2025 2028 2031 2037
Experian baseline projection
-3,500 1,400 4,700 8,600 16,600
A – Average long term migration
-3,100 1,900 5,200 8,800 16,400
B - HP including 2013 and 2014 MYE
-3,300 1,600 4,900 8,300 15,800
C - Sectors and London Paramount Indirect Sensitivity 2
-3,000 2,900 6,500 10,200 17,500
D - Combination of B and C – This is done as Medway’s OAN is based on B and Gravesham’s OAN based on C
-3,000 2,900 6,500 10,300 17,600
All floorspace sq m net, rounded
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7.13 To illustrate comparison goods capacity should the identified commitments not come forward,
comparison goods forecasts which exclude the schedule of commitments shown at Table 7a of
Appendix II, are shown in Table 7.3. This shows that the capacity for additional comparison goods
floorspace under the Experian baseline forecast increases to 8,100 sq m net at 2025 (from 1,400 sq m
net), and to 23,600 sq m net at 2037 (from 16,600 sq m net). Under the alternative population scenarios
taken from the SHMA, the capacity for additional comparison goods floorspace increases to 22,500-
24,300 sq m net at 2037. It should be noted that if the commitments listed at Table 7a of Appendix II do
not come forward, the ‘need’ for additional comparison goods retail floorspace arises sooner, at 2020
rather than 2025.
Table 7.3: Comparison goods floorspace capacity, Gravesham excluding commitments
2020 2025 2028 2031 2037
Experian baseline projection
3,200 8,100 11,400 15,600 23,600
A – Average long term migration
3,600 8,600 11,900 15,500 23,200
B - HP including 2013 and 2014 MYE
3,400 8,300 11,500 15000 22,500
C - Sectors and London Paramount Indirect Sensitivity 2
3,700 9,600 13,200 16,900 24,200
D - Combination of B and C – This is done as Medway’s OAN is based on B and Gravesham’s OAN based on C
3,700 9,600 13,200 17,000 24,300
All floorspace sq m net, rounded
7.14 For both the ‘with commitments’ and ‘without commitments’ scenarios, we advise that longer-term
forecasts (i.e. beyond 2025) should be treated as indicative and subject to regular review.
Convenience goods capacity forecasts
Shopping patterns
7.15 Our assessment has identified that there is £1,012.3m of convenience goods expenditure available to
residents of the survey area. Of this, a total of £794.5m (78%) is retained by centres and stores in
Gravesham and Medway, including £248.6m spent in Gravesend town centre and standalone
foodstores in Gravesham;
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7.16 Gravesend has an established network of foodstores, a mixture of smaller-format stores in Gravesend
town centre (Tesco Metro, Iceland), and larger edge and out-of-centre stores, chiefly Morrisons at
Northfleet, Asda at Imperial Retail Park, and Sainsbury’s at Northfleet, which has in recent years been
significantly extended and is now the largest foodstore in the Borough. These latter three large
foodstores account for the majority of convenience goods spending, and each draw similar levels of
turnover from the survey area - £62m, £61m and £59m respectively. The smaller Tesco Metro store in
Gravesend town centre draws £19m of spending. An Aldi foodstore in Rosherville Local Centre,
Northfleet, draws a further £18m of spending.
7.17 Analysis of the household telephone survey results shows that the large-format Morrisons, Asda and
Sainsbury’s stores all act as significant destinations for ‘main’ food shopping trips, with each drawing
strong ‘main’ food market shares from across the Borough. The Morrisons store accounts for over a
quarter of main food shopping trips from each of the four survey zones which comprise Gravesham
Borough, whilst Asda accounts for almost one-third of all ‘main’ shopping trips from residents in zones 5
and 6 (see Table 7.4). The influence of the Sainsbury’s on main food shopping patterns is slightly less
pronounced but the store still draws a market share of 26% from zone 5 and 29% from zone 3. The smaller
Tesco and Aldi stores do not feature as ‘main’ food shopping destinations.
7.18 Table 7.3 shows that, for the most part, these large standalone foodstores do not have a significant role
in ‘top-up’ shopping, with market shares typically under 10%. The noticeable exception to this is the
Morrisons store, with accounts for a 27% ‘top-up’ market share from residents in its ‘local’ zone, zone 5,
possibly suggesting a lack of smaller-format foodstores in this part of the Borough. Table 7.3 also shows
that the Tesco Metro in Gravesend town centre plays an important role as a top-up shopping
destination, accounting for 15% of the top-up market share in zone 6 and 14% in zone 5. The Iceland
store does not feature in the household survey results as a significant ‘main’ or ‘top-up’ shopping
destination. Of note is that the Asda store at Imperial Retail Park accounts for a maximum of 10% of top-
up shopping trips from any single survey zone, despite being located on the edge of Gravesend town
centre. This indicates that this store largely functions as a standalone ‘main’ food shopping destination.
7.19 The household survey results also show that there is a network of smaller-format stores across the Borough
which act as important top-up shopping destinations. Generally there are a lot of small-format‘
convenience’ stores (Co-Op, Tesco Express and so on) which draw localised top-up market shares; of
particular note is the performance of the Co-Op store at Istead Rise, which claims 38% of the ‘top-up’
market share from residents in Zone 3.
7.20 Gravesham Borough is relatively self-contained for convenience goods shopping. Table 5 of Appendix I
shows that the only significant attractor of convenience goods expenditure outside the Borough is
Waitrose in Longfield, which draws £4.3m of spend from zone 3, and £2.2m from zone 8. The Asda store
at Greenhithe draws a further £2m of spend from residents in zone 3. Many residents in zone 3 are
equidistant to these stores and facilities in Gravesend, and so these trends are not considered a
particular concern.
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Table 7.4: Market shares for ‘main’ and ‘top up’ convenience shopping in Gravesham Borough
Highest ‘main’ food market shares
Highest ‘top up’ market shares
Morrisons, Northfleet, Gravesend
Zone 8: 28% Zone 5: 27% Zone 6: 27% Zone 3: 30%
Zone 5: 27% Zone 6: 8% Zone 3: 7% Zone 8: 7%
Asda, Imperial Retail Park, Gravesend
Zone 6: 33% Zone 5: 32% Zone 2: 26% Zone 3: 14% Zone 8: 11%
Zone 2: 10% Zone 5: 10% Zone 6: 6%
Sainsbury’s, Northfleet, Gravesend
Zone 3: 29% Zone 8: 26% Zone 5: 19% Zone 6: 15% Zone 2: 14%
Zone 2: 10% Zone 5: 10% Zone 8: 10% Zone 3: 9%
Tesco Metro, Gravesend town centre Zone 5: 8% Zone 6: 6%
Zone 6: 15% Zone 5: 14%
Aldi, Northfleet, Gravesend
Zone 5: 7% Zone 6: 6% Zone 8: 5% Zone 2: 5%
Zone 3: 5% Zone 5: 5% Zone 6: 5%
Source: household survey results
Performance analysis
7.21 As we have identified previously, convenience shopping is an important contributor to the wider role
and function of Gravesend town centre. Analysis of the household survey results confirms this: of those
respondents who stated that Gravesend was the centre they visited most often in the survey area, 47%
stated that the main reason for visiting was for food shopping. This is despite, as set out above, provision
within the town centre itself serving a ‘top up’ function rather than meeting most residents’ ‘main’ food
shopping needs.
7.22 It is, of course, important to acknowledge that there are a number of smaller specialist / independent
foodstores also trading in the town centre, which contribute to the wider vitality and viability of the town
centre. The town centre has a total convenience goods turnover of £34.1m, of which £19.4m is
accounted for by Tesco Metro, £1.2m by Iceland and the remaining £13.5 by other stores in the town
centre. We estimate the Tesco store to be trading at just above company average levels; Iceland to be
‘under-trading’ by approximately £2m, and the remaining stores to be collectively performing
considerably above average. Notwithstanding the underperformance of the Iceland store, the
aggregate position in terms of convenience goods floorspace is one of over-trading.
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7.23 The out-of-centre convenience goods retail floorspace in the Borough is generally trading well. The
Morrisons store at Northfleet is performing particularly strongly, drawing a convenience goods turnover of
£62m from the survey area – when compared to company average levels, we estimate this store to be
‘over-trading’ by approximately £33m. The Asda store at Imperial Retail Park and nearby Aldi store at
London Road, Northfleet, are also trading well, at £10m and £12m above company average levels
respectively. Indeed, our analysis indicates that, with the exception of Sainsbury’s at Northfleet (which is
trading approximately £7m below company average levels), all of the principle out-of-centre foodstores
in the Borough are over-trading to varying degrees. As an aggregate, out-of-centre foodstores in the
Borough are over-trading by approximately £66m.
Identification of convenience goods capacity
7.24 Having undertaken the assessment of trading performance of existing floorspace in the Borough, we set
out in Table 7.5 the amount of additional convenience goods floorspace which Gravesham Borough will
need to plan for over the study period to 2037. As with the comparison goods capacity assessment set
out previously, we have assumed that existing retail floorspace will improve its sales efficiency over the
course of the study period; for convenience goods we assume a sales efficiency growth of 0.3% per
annum over the duration of the study period. We have assumed that new convenience goods
floorspace should achieve a turnover in the region of £12,000 per sq m as an average across the
Borough, which based on our experience elsewhere and published sales densities from Verdict
represents a typical sales density for a ‘main’ foodstore (i.e. that which would be operated by a retailer
such as Asda, Sainsbury’s or Tesco).
7.25 The floorspace figures set out in Table 7.5 make allowance for ‘commitments’ for new convenience
goods, as set out at Table 7a of Appendix I. We estimate that in total this ‘committed’ floorspace will
achieve a turnover of £49.2m (Table 7a, Appendix I).
Table 7.5: Convenience goods floorspace capacity, Gravesham (including commitments)
2020 2025 2028 2031 2037 Experian baseline forecast 2,700 3,800 4,400 6,100 6,500 A – Average long term migration 2,800 3,900 4,600 5,200 6,600 B - HP including 2013 and 2014 MYE
2,700 3,700 4,400 5,000 6,300
C - Sectors and London Paramount Indirect Sensitivity 2
2,900 4,400 5,200 6,000 7,100
D - Combination of B and C – This is done as Medway’s OAN is based on B and Gravesham’s OAN based on C
2,900 4,500 5,200 6,000 7,200
All floorspace sq m net, rounded Source: Table 8a, Appendix I
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7.26 Table 7.5 shows that under the Experian baseline forecast there is a requirement for 3,800 sq m net
additional convenience goods floorspace in Gravesham Borough by 2025, increasing to 6,500 sq m net
by 2037 (Table 8a, Appendix I). When considering the alternative population scenarios linked to the
SHMA, there is a ‘need’ for an additional 3,700-4,500 sq m net convenience goods floorspace in the
Borough by 2025, increasing to 6,300-7,200sq m net by 2037. Forecasts beyond 2025 should be
considered indicative and subject to review in future years.
7.27 As with the comparison goods capacity forecasts, convenience capacity forecasts are also provided
without the planning commitments listed at Table 7a of Appendix I, in the event that they do not
proceed as planned. These figures are shown in Table 7.6, and indicate that the ‘need’ for additional
convenience goods floorspace under the Experian baseline forecast over the period to 2037 increases
from 3,800 sq m net to 7,800 sq m net at 2025, and from 6,500 sq m net to 10,600 sq m net at 2037. Under
the alternative population scenarios taken from the SHMA, the capacity for additional convenience
goods floorspace increases to 10,300-11,100 sq m net at 2037. Again, figures beyond 2025 should be
considered indicative and treated with caution.
Table 7.6: Convenience goods floorspace capacity, Gravesham (excluding commitments)
2020 2025 2028 2031 2037
Experian baseline forecast
6,800 7,800 8,400 10,100 10,600
A – Average long term migration
6,800 7,900 8,600 9,200 10,600
B - HP including 2013 and 2014 MYE
6,700 7,800 8,400 9,000 10,300
C - Sectors and London Paramount Indirect Sensitivity 2
6,900 8,500 9,300 10,000 11,100
D - Combination of B and C – This is done as Medway’s OAN is based on B and Gravesham’s OAN based on C
6,900 8,500 9,300 10,000 11,100
All floorspace sq m net, rounded
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8. Capacity Forecasts for Medway
8.1 In this section we set out the quantitative capacity forecasts for Medway, based on the methodology set
out in Section 6. As with our assessment for Gravesham (section 7), we firstly consider the comparison
goods capacity forecasts for the Borough (which should be cross-referenced with data tables at
Appendix II), before considering the convenience goods capacity forecasts (which should be cross-
referenced with data tables at Appendix I).
Comparison goods capacity forecasts Chatham town centre
8.2 Chatham town centre attracts the highest comparison goods turnover of all the centres in Medway,
drawing £168m of spending, compared to Gravesend’s (the equivalent highest-order centre in
Gravesham) comparison goods turnover of £135m. This is despite Gravesend having what could be
considered, on balance, a slightly stronger comparison goods offer than Chatham, which, as our
performance assessment has identified, suffers from a generally downmarket retail offer. Like
Gravesend, Chatham’s catchment area is relatively constrained, and even from those zones closest to it
(zones 11 and 13), the town centre is not able to draw more than one-third of available comparison
goods spending from each zone. Zones 11 and 13 can thus be considered Chatham’s ‘core catchment
area’ (see Figure 8.1).
8.3 Analysis of the household survey results shows that the main destinations which compete with Chatham
for expenditure from these zones are Bluewater (16% market share from zone 11, 14% market share from
zone 13), Hempstead Valley (7% market share from zone 11, 9% market share from zone 13) Maidstone
(5% market share from zone 11, 10% market share from zone 13), and to a lesser extent, Horsted Retail
Park. Despite the proximity of zone 12 to Chatham town centre, the centre only draws a 17% market
share from this zone, with the retail offer in Gillingham district centre and Gillingham Retail Park
accounting for approximately 40% of the market share from residents in zone 12
Hempstead Valley District Centre
8.4 The strongest performing district centre in Medway by some margin is Hempstead Valley, which achieves
a turnover of £103m. This is not necessarily a surprise: as a purpose-built district centre offering relatively
good-sized retail units, it has been able to attract a strong mix of national retailers, to the extent that for
some operators, most notably Marks & Spencer, it is their only full-line branch in the study area.
Hempstead Valley draws a 23% market share from its ‘local’ zone (zone 14), and this market share is
evidently at the expense of Chatham town centre, which draws just 10% of the comparison goods
market share from zone 14. The catchment of Hempstead Valley is, for the most part, confined to zones
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14 and 15 of the survey area; it does not draw a market share of more than 10% from any of the
remaining survey area zones (Figure 8.2).
Figure 8.1: Chatham town centre comparison goods market share
Source: household survey results
Figure 8.2: Hempstead Valley district centre comparison goods market share
Source: household survey results
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Other district centres in Medway
8.5 In terms of the remaining district centres, we draw the following conclusions in respect of turnover and
trade draw:
• Gillingham district centre has a surprisingly high turnover (£91m) which we do not consider to be
reflective of the fairly limited comparison goods retail provision which is available in the town
centre. It is considered likely that much of this turnover can, in fact, be attributed to the nearby
Gillingham Retail Park (which itself draws from £44m of spending from the survey area) and
adjacent facilities.
• Rochester district centre draws a turnover of £28m from the survey area, mostly confined to zones
11 and 14. We would expect the comparison goods shopping facilities in the district centre to
receive additional expenditure from ‘inflow’ from outside the survey area, reflecting the dual role of
the centre as a heritage/tourism destination.
• Strood and Rainham district centres both achieve turnovers in the region of £20m, with Rainham in
particular having a highly localised catchment. The Strood Retail Park on the edge of Strood draws
a turnover of £56m, far in excess of that of the district centre itself, affirming the importance of
securing the integration of this development with the rest of the district centre.
Out-of-centre floorspace
8.6 The main out-of-centre retail floorspace in Medway is at Strood Retail Park (£56m turnover from the
survey area, as stated above). As we have previously identified, planning permission has recently been
granted for the remodelling of the B&Q unit to provide smaller retail warehouse units, which will trade
with open A1 non-food planning consent, as well as a gym. Gillingham Retail Park, located on the A2
between Gillingham and Rainham, draws a further £44m of comparison goods spend from the survey
area, although as stated above it is possible that some of the high turnover of Gillingham district centre
may be attributable to this retail park. The non-food turnover of the adjacent Tesco Extra store adds a
further £13.5m of spending to this destination. Finally, Horsted Retail Park, to the south of Chatham,
draws a further £43m of comparison goods spend. Chatham Dockside had a negligible response in the
household survey.
Performance analysis
8.7 We have assessed the performance Chatham town centre and the five district centres in Medway by
considering the shopping patterns (as identified by the household telephone survey) and the
performance of existing comparison goods floorspace within each centre. Using the market shares
attributed to each centre from the household telephone survey, and the baseline estimates of
expenditure available to the survey area, we have been able to calculate the comparison goods
turnover of each of the main centres. As stated previously, this exercise is useful in showing whether a
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centre is trading in line with expectations given its role and function in the retail hierarchy, or whether it is
‘under-trading’ or ‘over-trading’.
8.8 On aggregate, comparison goods floorspace in Medway is trading at £5,382 per sq m. Table 8.1 sets out
the trading performance of each of the town and district centres in Medway (excluding any inflow
which is likely to be negligible), in order to help gain a better understanding of how each individual
centre is performing.
Table 8.1: Trading performance of town centres in Medway
Comparison goods turnover from survey
area (£m)
Estimated comparison goods floorspace (sq m
net)
Turnover per sq m (£)
Chatham 168.3 33,866 4,970
Hempstead Valley 103.0 11,759 8,760
Gillingham 90.6 10,399 8,717
Rochester 28.0 6,072 4,607
Strood 20.2 5,556 3,642
Rainham 19.8 4,612 4,301
Source: Table 5a and 6, Appendix II
8.9 Table 8.1 identifies there are considerable differences in the comparison goods trading performance
across the network of town and district centres in the survey area. Chatham town centre (in common
with Gravesend town centre) achieve a sales density in the region of £5,000 per sq m. As with
Gravesend, this is considered an underperformance. In our capacity projections for future comparison
goods floorspace, we have adopted a ‘baseline’ sales density of £6,000 per sq m, which we consider to
represent a likely sales density of a robustly-trading centre, albeit at the lowest performance threshold.
8.10 Table 8.1 shows that the strongest performing centre in terms of sales density is Hempstead Valley, which
achieves a sales density of £8,760 per sq m. This suggests the relatively modern comparison goods
floorspace in this purpose-built district centre continues to trade efficiently, and that the national retailers
which operate the majority of units in this centre are utilising their space efficiently. It can be seen that
Gillingham district centre also appears to be performing well, although, as discussed previously in this
report, it is likely that some of the turnover of the district centre can in fact be accounted for by the
Retail Park.
8.11 The remaining district centres in Medway – Rochester, Strood and Rainham – are generally typified by
smaller format, in some cases historic (in the case of Rochester) units which typically trade less efficiently
and in this context the sales density performance of these centres is considered to be in line with
expectations.
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Identification of capacity
8.12 Having undertaken the above assessment of trading performance, we are in a position to establish the
quantum of new comparison goods floorspace which Medway Council should plan for. In assessing
capacity for future comparison goods floorspace, we have presumed that existing comparison goods
floorspace stock across Medway will improve its sales efficiency (i.e. its turnover per sq m, as discussed
above) at a rate of 1.65% per annum throughout the study period to 2037. As with our forecasts for
Gravesham, we have assumed that new comparison goods floorspace in Medway should achieve sales
in the region of £6,000 per sq m. We repeat that it is important to note that forecasts become
increasingly open to margins of error over time, and accordingly should be regularly refreshed as part of
the Councils’ evidence base (certainly beyond 2025). We also advise that the findings should be
considered alongside the qualitative discussion of the performance of individual centres previously set
out in this report, as identification of low/negligible capacity does not necessarily mean that there is no
‘need’ for additional floorspace.
8.13 Table 8.2 shows the ‘baseline’ comparison goods forecasts for Medway over the period to 2037, having
regard to the following ‘commitments’ for comparison goods floorspace:
• Chatham Docks (3,666 sq m net);
• Brook Street, Chatham (2,700 sq m net);
• Hempstead Valley Shopping Centre (4,461 sq m net);
• Extension to former B&Q, Strood Retail Park (336 sq m net);
• Gillingham Retail Park (mezzanine floorspace) (847 sq m); and
• Rochester Riverside (500 sq m net).
Table 8.2: Comparison goods floorspace capacity, Medway
2020 2025 2028 2031 2037
Experian baseline forecast -400 14,300 24,300 36,700 61,100
A – Average long term migration
6,100 21,200 31,500 42,300 65,600
B - HP including 2013 and 2014 MYE
6,700 22,300 32,800 44,000 67,900
C - Sectors and London Paramount Indirect Sensitivity 2
5,700 21,000 31,000 41,300 62,200
D - Combination of B and C – This is done as Medway’s OAN is based on B and Gravesham’s OAN based on C
6,700 22,400 32,900 44,100 68,100
All floorspace sq m net, rounded
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8.14 Table 8.2 shows that under the Experian population forecast, assuming existing commitments as listed
above are implemented, there is no capacity for additional comparison goods floorspace in Medway
until 2025. However, after this point, there are sizeable capacity requirements which will need to be
planned for, amounting to 14,300 sq m net additional comparison goods floorspace in 2025, rising to
61,100 sq m net in 2037. When considering the alternative population scenarios linked to the SHMA,
there is a ‘need’ for an additional 21,000-22,400 sq m net comparison goods floorspace in the Borough
by 2025, increasing to 62,200-68,100 sq m net by 2037. As stated previously, however, these longer-term
forecasts are subject to greater margins of error and accordingly should be regularly reviewed
throughout the study period.
8.15 The Councils have asked for advice on the amount of floorspace capacity which would arise in the
event that the committed developments listed above do not come forward. Should these
developments not progress, this will ‘free up’ further expenditure capacity to support new retail
floorspace, as set out in Table 8.3. Under the Experian baseline forecast, the total comparison goods
capacity over the period 2015-2037 will increase from 61,100 sq m net (Table 8.2) to 70,500 sq m net.
Under the alternative population scenarios taken from the SHMA, the capacity for additional
comparison goods floorspace increases to 72,500-78,300 sq m net at 2037. Although again longer term
forecasts should be considered indicative and subject to review.
Table 8.3: Comparison goods floorspace capacity, Medway (no commitments)
2020 2025 2028 2031 2037
Experian baseline forecast
8,500 23,300 33,300 46,100 70,500
A – Average long term migration
16,300 31,500 41,800 52,600 75,900
B - HP including 2013 and 2014 MYE
16,900 32,500 43,100 54,200 78,200
C - Sectors and London Paramount Indirect Sensitivity 2
16,000 31,300 41,200 51,600 72,500
D - Combination of B and C – This is done as Medway’s OAN is based on B and Gravesham’s OAN based on C
16,900 32,600 43,200 54,300 78,300
All floorspace sq m net, rounded
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Convenience goods capacity forecasts
Shopping patterns
8.16 Our assessment has identified that there is £1,012.3m of convenience goods expenditure available to
residents of the survey area; as set out previously, a total of £794.5m is collectively retained by centres
and stores in Gravesham and Medway, and of this, £457.5m is spent at stores in Medway (in town/district
centres or standalone foodstores).
8.17 Medway has a large number of foodstores, although many of its town and district centres are not
anchored by larger-format supermarkets. As our health check assessments have identified, this is a
particular issue in the case of Chatham, which, following the closure of the Tesco store, only has a small
Sainsbury’s supermarket to anchor its convenience goods offer. The Tesco store was trading at the time
of the household telephone survey, and accounted for £14.1m of convenience goods turnover from
residents of the survey area. Whilst some of this turnover will have transferred to Sainsbury’s, it is
reasonable to assume that the deficiencies of this store’s offer mean that this spend has now transferred
to stores outside Chatham town centre. The household telephone survey identifies the Sainsbury’s as
having a turnover of £22m, and therefore this store makes an important contribution to the overall
turnover of the town centre.
8.18 Each of the district centres in Medway includes foodstore representation, with the exception of
Rochester. In most cases, one or more foodstores acts an ‘anchor’ to the wider offer of the centre, to
varying degrees. The Sainsbury’s at Hempstead Valley district centre draws the second-highest turnover
of any foodstore in the District, with a turnover of £55m from the survey area. At the opposite end of the
spectrum, the Budgens store in Gillingham district centre draws a turnover of just £3.5m, whereas the
edge- of-centre Aldi store performs significantly stronger, drawing a turnover of £27m. The Aldi store in
Strood and the Tesco Metro store in Rainham act as the anchor foodstores in their respective district
centres, and draw significant convenience goods turnovers of £18m and £21m.
8.19 The in-centre offer is supported by larger-format foodstores in a mixture of edge and out-of-centre
locations. The out-of-centre Tesco Extra at Gillingham, out-of-centre Asda at Chatham and the edge-of-
centre Morrisons at Strood draw turnovers of £64m, £48m and £46m respectively, and these stores, along
with the Sainsbury’s at Hempstead Valley, are the highest-turnover foodstores in Medway.
8.20 Analysis of the household telephone survey results shows that a handful of stores across Medway
account for the majority of residents’ ‘main’ food shopping trips. Of particular note is the performance
of the following stores:
• Morrisons in Strood accounts for 29% of main food shopping trips from zone 7, and also 29% from
zone 9;
• Sainsbury’s at Hempstead Valley accounts for over a quarter of main food shopping trips from zone
14;
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• Asda at Chatham accounts for 35% of main food shopping trips from zone 11, and 22% from zone
13;
• Tesco at Strood accounts for over a quarter of main food shopping trips from zone 9;
• Aldi at Gillingham accounts for over a quarter of main food shopping trips from zone 12.
8.21 Some smaller stores also act as ‘main’ food shopping destinations; for example, the Sainsbury’s in
Chatham town centre accounts for 15% of ‘main’ food shopping trips for residents in zone 11. The
findings of the household telephone survey indicate that ‘top-up’ shopping patterns are more evenly
distributed between a wider network of foodstores, including smaller-format convenience stores which
assist in meeting provision at the local level. Some of the larger foodstores also play an important role in
‘top up’ shopping – for example Sainsbury’s at Hempstead Valley has a ‘top up’ shopping market share
of 13% from zone 14 – but generally these stores’ influence over shopping patterns is less pronounced.
8.22 The findings of the survey also confirm that Medway as a District is a largely self-sufficient convenience
goods shopping destination, and there is very limited expenditure leakage. There is a moderate amount
of expenditure leakage to Tesco in Larkfield (west of Maidstone) and Asda at Sittingbourne; however
generally speaking expenditure loss is limited, suggesting the existing network of foodstores is fit for
purpose. The survey was undertaken prior to the Asda store in Gillingham opening in September 2015,
which is why it’s not identified in this analysis. Table 8.3 shows the market shares attracted to the most
popular food shopping destinations in Medway, based on the household survey results.
Table 8.3: Market shares for ‘main’ and ‘top up’ convenience shopping in Medway
Highest ‘main’ food market shares
Highest ‘top up’ market shares
Sainsbury’s, Hempstead Valley
Zone 14: 26% Zone 13: 12% Zone 12: 11% Zone 15: 11%
Zone 14: 13%
Asda, Chatham Zone 11: 35% Zone 13: 22% Zone 10: 10%
Zone 11: 10%
Morrisons, Strood Zone 7: 29% Zone 9: 29% Zone 11: 15%
Zone 9: 15% Zone 7: 11%
Tesco Extra, Gillingham Zone 14: 23% Zone 12: 11%
Zone 14: 10%
Aldi, Gillingham Zone 12: 25% Zone 12: 23%
Tesco, Strood Zone 9: 28% Zone 7: 17%
-
Morrisons, Walderslade Zone 13: 15% Zone 13: 12%
Sainsbury’s, Chatham (Pentagon) Zone 11: 15% Zone 11: 12%
Aldi, Strood Zone 7: 15% Zone 9: 12%
-
Tesco Metro, Rainham Zone 14: 14% Zone 14: 11%
Co-Op, Walderslade Road, Chatham - Zone 13: 16% Source: household survey results
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Performance analysis
8.23 As part of the household telephone survey, residents who visit centres in Medway were asked what the
main purpose of their visit was. Analysis of these results shows that, to varying degrees, convenience
shopping is an important reason for residents’ visiting centres in Medway – although there is considerable
fluctuation between centres:
• The importance of convenience goods shopping is most significant in Strood, where 74% of
respondents stated the main reason for visiting the centre was for food shopping.
• Food shopping was the main reason why 59% of users visited Rainham district centre, 52% for
Gillingham, and 46% for Hempstead Valley.
• Food shopping was cited as the main reason by only 19% of visitors to Rochester, and 30% of visitors
to Chatham (although Chatham attracts one of the highest percentage scores for non-food
shopping)
8.24 Chatham town centre has a total convenience goods turnover of £47m, although £14m of this was
accounted for by the Tesco store which has now closed. £22m is spent in the Sainsbury’s store, £3m in
Iceland, and £8m in specialist / independent shops in the town centre. Based on the findings of the
household survey, the Tesco store was substantially under-trading at the time of its closure, and at the
time of our visit the store was unquestionably being ‘wound down’. Previous shoppers of this store had
undoubtedly already decided to switch their trade elsewhere and this is likely to have been taken into
consideration in the analysis obtained.
8.25 The Sainsbury’s store in the Pentagon is trading approximately £8m above company average levels and
we expect this will have been further exacerbated following closure of Tesco. Specialist convenience
retailers in the town centre appear to be performing well, with an aggregate trading performance c.
£3m above average level. Convenience goods floorspace, which remains open and trading in
Chatham town centre is clearly ‘overtrading’, a position likely to have been emphasised further following
the closure of Tesco and the re-distribution of trade.
8.26 Turning to the district centres, Table 6 of Appendix I shows that:
• Strood district centre has a convenience goods turnover of £32m, of which £18m is accounted for
by the Aldi store, which we estimate to be trading at £9m above company average levels. The
Asda store on Strood High Street appears to be underperforming however, recording a turnover
£13m below average levels.
• Rochester district centre has no main foodstores, but the specialist convenience goods retailers in
the centre would appear to be trading well, at c. £3m above ‘benchmark’ levels.
• Gillingham district centre has a convenience goods turnover of £28m, with most of this (£21m)
accounted for by specialist / independent convenience goods retailers in the centre, which
appear collectively to be trading well in excess of ‘benchmark’ levels. The Budgens store which
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anchors the western end of the centre is undertrading by approximately £5m, a possible reflection
of the poor quality of this store and its connectivity with the rest of the town centre, as identified in
our health check. The Iceland store in the district centre appears to be trading broadly at
company average levels.
• The Tesco Metro foodstore which anchors Rainham district centre achieves a turnover of £21m, and
accounts for the majority of the overall convenience goods turnover of the district centre (£28m).
The Tesco store appears to be trading at least double company average levels, and therefore is
performing particularly strongly.
• Hempstead Valley has a high convenience goods turnover of £61m, most of which is accounted for
by the Sainsbury’s store (£55m). The store is trading at company average levels. The Marks &
Spencer foodhall is trading below average, but this reflects a trend often observed with these
stores.
8.27 Out-of-centre convenience goods retail floorspace is trading strongly; with the exception of a Co-
Operative store at Walderslade Road, the household telephone survey has identified that all of the major
out-of-centre foodstores in Medway are trading at above company average levels. Trading particularly
strongly are the Tesco Extra store at Gillingham (+£38m above average), and the Aldi store on the edge
of Gillingham district centre (+£18m above average). In Strood the edge-of-centre Tesco and Morrisons
stores are both over- trading, by £7m and £13m respectively.
Identification of capacity
8.28 Having undertaken the assessment of trading performance of existing floorspace in Medway, we set out
in Table 8.4 the amount of additional convenience goods floorspace which the Council will need to plan
for. As with the comparison goods capacity assessment set out previously, we have assumed that
existing retail floorspace will improve its sales efficiency over the course of the study period; for
convenience goods we assume a sales efficiency growth of 0.3% per annum over the duration of the
study period.
8.29 We have assumed that new convenience goods floorspace should achieve a turnover in the region of
£12,000 per sq m as an average across the Borough. The floorspace figures set out in Table 8.4 make
allowance for the approved Asda store at Gillingham Pier, which is estimated to have a convenience
goods sales area of 2,499 sq m and a turnover of £32.9m, as well as the approved Aldi foodstore at
Gillingham Retail Park, which is estimated to have a convenience goods sales area of 1,066 sq m and a
turnover of £7.9m8.
8 Planning permission exists for a new supermarket at Medway City Estate (intended to be operated by Sainsbury’s), and for an extension to the existing Tesco supermarket on the edge of Strood town centre. However, we understand that neither of these developments will be proceeding and therefore do not factor them into our capacity assessment. We are also aware of proposals for new convenience goods provision at Rochester Riverside, however the adopted Rochester Riverside Masterplan and Development Brief (2014) confirms this will be a ‘small scale foodstore that services the convenience needs of residents created by the new development’, and accordingly we have assumed the size of this store will fall below the threshold of 500 sq m which we have adopted for including commitments.
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Table 8.4: Convenience goods floorspace capacity, Medway with commitments
2020 2025 2028 2031 2037
Experian baseline forecast 6,000 8,000 9,200 12,300 13,200
A – Average long term migration
8,400 10,300 11,500 12,700 15,100
B - HP including 2013 and 2014 MYE
8,600 10,700 12,000 13,200 15,700
C - Sectors and London Paramount Indirect Sensitivity 2
8,200 10,200 11,400 12,400 14,100
D - Combination of B and C – This is done as Medway’s OAN is based on B and Gravesham’s OAN based on C
8,600 10,700 12,000 13,200 15,700
All floorspace sq m net, rounded
Source: Table 8b, Appendix I
8.30 Table 8.4 shows that under the Experian baseline forecast there is a requirement for approximately 6,000
sq m net additional convenience goods floorspace in the Borough over the period to 2020, rising to
approximately 13,200 sq m net additional convenience goods floorspace by 2037. When considering
the alternative population scenarios linked to the SHMA, there is a ‘need’ for an additional 10,200-10,700
sq m net convenience goods floorspace in the Borough by 2025, increasing to 14,100-15,700sq m net by
2037.
Table 8.5: Convenience goods floorspace capacity, Medway without commitments
2020 2025 2028 2031 2037
Experian baseline forecast 9,300 11,300 12,500 15,700 16,500
A – Average long term migration
11,700 13,700 14,900 16,000 18,400
B - HP including 2013 and 2014 MYE
11,900 14,000 15,300 16,500 19,100
C - Sectors and London Paramount Indirect Sensitivity 2
11,600 13,600 14,700 15,700 17,500
D - Combination of B and C – This is done as Medway’s OAN is based on B and Gravesham’s OAN based on C
11,900 14,000 15,300 16,600 19,100
All floorspace sq m net, rounded
8.31 As with the comparison goods capacity forecasts, convenience capacity forecasts are also provided
without the planning commitments listed at Table 7b (Appendix I), in the event that they do not proceed
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as planned. These figures are shown in Table 8.5, and indicate that the ‘need’ for additional
convenience goods floorspace under the Experian baseline forecast over the period to 2037 increases
from 8,000 sq m net (with commitments) to 11,300 sq m net (without commitments) at 2025; and from
13,200 sq m net to 16,500 sq m net at 2037. Under the alternative (highest) population scenarios taken
from the SHMA, the capacity for additional convenience goods floorspace increases to 15,700-19,100 sq
m net at 2037. Again, figures beyond 2025 should be considered indicative.
8.32 Since the above modelling was undertaken of the two 'commitments' listed in Table 7b (Appendix I) for
Medway, the Asda store at Gillingham Pier has now commenced trading. Should the commitment for
Aldi at Gillingham Retail Park not progress, the overall convenience goods capacity for Medway under
the Experian baseline forecast will increase marginally from 6,000 sq m net to 6,600 sq m net at 2020, and
from 13,200 sq m net to 13,800 sq m net at 2037.
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9. Commercial leisure assessment
9.1 Emerging trends suggest that commercial leisure uses are playing an increasingly important role in the
vitality and viability of centres. Successful town centres provide an attractive mix of shopping, leisure
and entertainment, strengthening both the daytime and evening economies. Due to the changing
nature of high-street shopping, in particular the use of town centres for ‘showrooming’ and ‘click and
collect’ leisure uses can often represent a significant proportion of a town centre’s overall turnover as
the focus shifts from retailing to alternative uses including housing, offices, education, health, leisure, arts
and entertainment.
9.2 This section of the report considers the current provision of performance ‘health check’ assessments of
leisure uses through the study area, including patters of visits to restaurant, café, cinema, entertainment
venues and cultural facilities, and identifies any qualitative ‘gaps’ in the provision of these facilities. The
results are informed by qualitative assessments of centres carried out by GVA and the findings of the
household telephone survey undertaken in support of this study in March 2015. We also consider the
amount of expenditure growth which is expected to come forward on leisure goods over the course of
the study period, although this is not translated into a floorspace requirement.
9.3 Our health check assessments have identified that Gravesend town centre, and the majority of centres
in Medway (with the exception of Rochester and Hempstead Valley) require improvements to many
strands of their commercial leisure offer in order to remain vital and viable centres. The findings of the
household survey reinforce a number of our health check observations.
9.4 As an overview, the key findings from the household survey are as follows:
• Going to the cinema is the most popular leisure activity undertaken by 54% of participants in the
study area. The second most popular leisure activity is eating in evening restaurants (46%), followed
by visiting a theatre, museum or art gallery (42%) and going to cafes/restaurants during the daytime
(39%).
• 34% of participants stated they got to pubs/clubs and 23% of participants visit health and fitness
clubs (i.e. gyms, leisure centres and swimming pools). 22% of participants stated that they visit
various entertainments venues such as ten-pin bowling, ice skating and bingo halls, whilst 10% go to
children’s soft play venues.
• 15% of survey participants stated they did not partake in any of the leisure activities listed above.
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Daytime Cafes/Restaurants
9.5 The results of the household telephone survey identified that:
• Going to daytime cafes/restaurants was a reasonably popular leisure activity for 39% of residents in
the survey area. There was some disparity across the zones, with figures ranging from 28% in zone 2
(Swanscombe) to 49% in zone 10 (South Medway).
• Bluewater was the most popular location to go for visiting daytime cafes/restaurants (19%). Due to
the range of commercial leisure opportunities available, Bluewater draws a reasonably high
proportion of trade from all zones, with zone 2 (46%), zone 8 (43%) and zone 3 (40%) drawing the
most.
• Gravesend was the second most popular location for visits to daytime cafes and restaurant (15%)
and Chatham was the third (8%). The low figures for both Gravesend and Chatham affirm provision
in both of these centres is relatively limited, and is a sector with substantial room for improvement
moving forwards.
• The household survey results indicate that Gravesend draws principally from zone 5 (54%), zone 6
(51%) and zone 3 (28%); Chatham draws principally from zones 13 (29%), 11 (25%) and 12 (17%).
• Rochester (8%), Gillingham (6%), Hempstead Valley (5%), Strood (3%), Rainham (3%) all drew a small
amount of trade for daytime cafes/restaurants across the survey area, which reflects the more
limited offer for this type of leisure service in each of these centres, although we note that
Rochester has recently benefited from the opening of a number of new coffee shops. The
performance of Rochester should be monitored accordingly. It is recognised that Chatham
Dockside Outlet Centre and Medway Valley Leisure Park are retail/leisure destinations and so is
Medway Valley. However, these do not feature within the survey results.
• Visiting daytime cafes and restaurants was the main reason for visiting Rochester town centre for 9%
of respondents, but the figure for other centres was generally low. For both Chatham and
Gravesend, under 1% of respondents stated this as their main reason for visiting the centre. As a
secondary reason for visiting a particular centre, daytime cafes/restaurants score more positively:
27% of visitors to Rochester town centre cite this as a secondary reason for visiting the centre,
compared to 11% for Chatham and 7% for Gravesend. This confirms that the ‘café culture’ which is
an integral part of the vitality and viability of Rochester district centre, is, for the most part, absent in
the higher-order centres of Chatham and Gravesend.
Evening Restaurants
9.6 Going out to evening restaurants was the second most popular leisure activity for participants of the
household survey, with 46% of all respondents taking part in this type of leisure activity. Analysis of the
survey results highlighted that:
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• Percentages of residents undertaking this activity varied considerably across the survey area, within
zones ranged between 62% in zone 3 (Southfleet) to 29% in zone 9 (Strood), and as a general trend
it would appear that the extent of provision in the immediate locality influences the proportion of
residents undertaking this type of activity.
• Bluewater was identified as the most popular location that people go to for visiting evening
restaurants (22% of visits), and in many cases we expect this would be combined with either other
leisure trips (e.g. visiting the cinema) or comparison goods shopping.
• Rochester was the second most visited location from across the survey area (12% of visits), and the
most popular of destinations within Gravesham and Medway. Rochester attracts a market share of
over 30% from two zones – zones 9 and 11 – as well as noteworthy market shares from zone 10 (29%),
zone 13 (17%) and zone 14 (11%), plus smaller market shares from the remainder of the survey area.
17% of respondents to the household survey who stated that they visit Rochester said the principal
reason for their visit to the centre was for either daytime or evening visits to restaurants/bars; this
confirms Rochester as the principal ‘evening economy’ destination of the centres in Medway. With
a number of new restaurants opening since the household survey was undertaken, we would
expect Rochester to further solidify its position as a popular evening restaurant location.
• Gravesend was the third most visited location for going to evening restaurants (11% of visits).
Gravesend principally draws evening restaurant visitors from zones 6 (49%), 5 (32%) and 2 (28%).
Therefore, from its ‘local’ zone (zone 5), under one-third of residents are currently choosing to visit
the town centre for evening restaurants; 44% of residents in zone 5 choose Bluewater in preference
to Gravesend town centre. Under 1% of residents who visit Gravesend town centre identified
evening restaurants/drinking as the main reason they visited the centre, and under 2% identified it
as a secondary reason for visiting. As the highest order centre in the Borough, this clearly
demonstrates a shortfall in provision. Notwithstanding the close proximity to Bluewater, there is a
clear need for Gravesend town centre to improve its provision of ‘evening economy’ uses and to
clawback trade.
• Gillingham (5%), Chatham (3%), Rainham (3%) and Strood (1%) were less popular locations for
visiting evening restaurants, which correlates with our health check assessments and identifies a
potential leisure provision ‘gap’ for these centres. Hempstead Valley did not register with
respondents to the survey; however, once the new extension to the shopping centre is complete,
we would expect this centre to become a more popular destination for visiting daytime and
evening restaurants. Medway Valley Leisure Park and Chatham Dockside Outlet Centre do not
feature in the survey results. The use of restaurants in these locations can be linked to the cinema
visits, which would be the primary reason as commented on further below.
• Chatham’s aggregate figure of 3% is particularly low for a centre of its role and function in the
hierarchy of centres in Medway. Chatham principally draws visitors from zones 15 (10%), 11 (10%)
and 13 (9%), but these are very low levels of patronage to the centre which unquestionably point to
a shortfall in provision especially a quality restaurant offer. The most popular location for residents
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who live in zone 11 (which covers Chatham) is Rochester, which attracts 35% of all visits. Whilst
Chatham and Rochester clearly enjoy a close functional relationship, there are still considerable
amounts of market share being lost to destinations further afield including Bluewater (25% market
share from zone 11) and Maidstone (19% market share from zone 11), which have potential to be
‘clawed back’. For those residents who visit Chatham town centre, no respondents identified
evening restaurants / drinking as the main reason they visited the centre, and under 5% identified it
as a secondary reason for visiting. Notwithstanding the close proximity to Rochester, there is a clear
need for Chatham town centre to improve its provision of ‘evening economy’ uses.
• The household survey results indicate that Gillingham attracts a strong market share from local
residents, with a 34% draw from its local zone (zone 12). The results also highlight that Rainham
draws a reasonable number of visitors for evening restaurants from zone 14 (21%) and zone 15 (7%),
but no significant trade elsewhere.
Cinemas
• Going to the cinema was the most popular leisure activity amongst survey respondents, with 54%
stating that it was a leisure activity that they partake in. This was a particularly popular leisure
activity for residents across the entire survey area, with results ranging from 73% in zone 5 to 39% in
zone 12.
• The most popular location for going to the cinema across the survey area was Showcase Cinemas
in Bluewater, accounting for 40% of cinema visits across the study area. The Odeon cinema in
Chatham (Dockside Outlet Centre) was the second most visited location (30%), followed by
Cineworld in Medway Valley Leisure Park, Strood (18%).
• The household survey results indicate that Showcase Cinemas in Bluewater principally draws visits
from zone 1 (96%), zone 2 (88%) zone 3 (86%), zone 8 (83%) and zone 5 (67%). The cinema has much
lower draw from zones 9-15, with residents in these zones generally visiting the Odeon in Chatham.
This facility principally draws visitors from zones 12 (69%), 14 (68%) 13 (59%) and 15 (59%), but also has
a reasonably strong trade draw from the other zones within Medway’s borough boundary.
• The Cineworld at Medway Valley Leisure Park in Strood has a relatively strong trade draw from its
immediate and adjacent zones, particularly zone 10 (56%), zone 9 (45%) and zone 6 (33%), but a
comparatively low trade draw elsewhere. These results highlight that there is clear, well-defined
catchment for each of the three most popular cinema locations listed above.
• There is currently no multiplex cinema provision in Gravesham Borough. The survey results highlight
a ‘need’ for a cinema facility, as 67% of residents in zone 5 (which covers Gravesend) are currently
travelling to the Showcase Cinema in Bluewater, with only a small proportion (6%) visiting the
Woodville in Gravesend. The Woodville in Gravesend only provides a relatively limited programme
of film screenings. The provision of a new cinema development in Gravesend town centre would, it
is considered, be beneficial, and would provide the opportunity for the Woodville to continue to
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provide a complementary but different programming offer whilst reinforcing the commercial leisure
offer in the Borough.
Theatres, Museums and Art Galleries
• Visiting theatres, museums or art galleries was cited as the third most popular leisure activity for
participants of the household telephone survey, as 42% of respondents stated that they took part in
at least one of these cultural activities.
• As expected, the location most visited for going to the theatre, museum or art gallery was London
West End (64%), a reflection of both the extensive, world-class offer which central London can
boast in respect of this type of facility, and also the ease of access to central London which much
of the survey area benefits from.
• Following the West End, the second most cited location was the Orchard Theatre in Dartford (11%)
followed by the Central Theatre in Chatham (6%). However, the Central Theatre in Chatham
appears to only have a strong localised catchment, with the majority of market share coming from
zone 14 (23%), zone 11 (14%) and zone 9 (12%).
• The Woodville in Gravesend attracts a very limited market share of 2% from the survey area, but
does account for 10% of cinema trips in zone 2, and 7% of trips from residents in zone 8.
Entertainment Venues
9.7 For the purposes of this study, the term ‘entertainment venues’ has been used to encompass a range of
leisure activities including ten-pin bowling, bingo and ice-skating. The results of the household telephone
survey identified that:
• This type of leisure activity is far less popular amongst residents in the survey area: only 22% of all
survey participants stated that they took part in at least one of the ‘entertainment venue’ activities.
Visiting entertainment venues was most popular in zones 5 (44%) and 6 (43%) and least popular in
zone 14 (11%). The most popular entertainment destination for survey respondents was AMF
Bowling in Gravesend (48%), followed by Hollywood Bowl in Medway (17%) and FA Bowling in
Chatham (7%) – all of which are locations within the study area.
• The household survey results indicate that AMF Bowling in Gravesend draws a high number of visits
from zones 1-8, but very little from zones 10-15. Of particular note is AMF Bowling’s trade draw from
zones 3 (100%), 5 (90%) and 2 (84%). Hollywood Bowl at the Medway Leisure Park principally draws
trade from zone 9 and 10 (50% and 51% respectively), but also 43% from zone 13, 38.6% from zone
14 and 26% from zone 7. Silver Blades Ice Rink in Gillingham draws a very low overall trade across
the survey area (1%), with the principle draw from zone 15 (8%).
9.8 Overall, we consider the current level of entertainment venue provision within the study area to be
adequate, with no obvious gaps in provision.
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Health and Fitness Facilities
9.9 The household survey results highlighted that 23% of participants use health and fitness clubs (i.e. gyms,
leisure centres, swimming pools, tennis courts etc.), with very little discrepancy across the zones in terms
of popularity of using such facilities. It is important to note that it is likely that many survey respondents
use specialist classes, small independent classes and personal trainers which would not be accounted
for in the household survey. There are a number of gyms and fitness facilities located across the two
authority areas, both in town centre locations and in other busy areas, such as business parks. Table 9.1
highlights the most visited locations by participants in the study area, although this does not represent an
exhaustive list of all facilities available to residents in the survey area.
Table 9.1: Most popular health and fitness facilities in survey area Venue/Location Usage by Household Survey Respondents
(%) Medway Park, Gillingham 14%
Cygnet Leisure Centre, Gravesend 10%
Cascade Leisure Centre, Gravesend 9%
Strood Leisure Centre, Rochester 6%
The Park Club, Chatham 4%
Roko Health Club, Gillingham 3%
Splashes Leisure Pool, Rainham 3%
Source: household survey results
9.10 We are aware that planning permission has recently been granted for a new budget gym facility as part
of the redevelopment of Strood Retail Park. This facility will improve provision for local residents which, as
Table 9.1 shows, is currently limited to the Strood Leisure Centre to the west of Strood district centre.
Budget gym operators are increasing representation in smaller centres and it is possible that further
provision of this nature could be accommodated in the Borough. We understand that a further budget
gym facility has recently commenced trading at Chatham Dockside.
9.11 Our overall conclusions and recommendations for the leisure sector are set out in detail in Section 10.
Expenditure growth in the commercial leisure sector
9.12 By applying the Experian population projections we have adopted for our retail capacity forecasts to
the latest per capita expenditure data on leisure spending, we can obtain an indication of the likely
growth in leisure spending available to residents of the survey area. Whilst not all of this available
expenditure can, by default, be used to support the development of new commercial leisure facilities in
the survey area – particularly because leisure spending is often undertaken with holidays, day trips,
special occasions and so on and therefore may in part be spent outside the survey area – it does
provide an indication of the scope for additional development to be supported, thus supporting our
qualitative observations in respect of the performance of the centres set out above.
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9.13 SHMA population scenario testing has not been incorporated into leisure need on the basis that the
model does not translate expenditure into floorspace. A high level, broad brush overview of leisure
expenditure growth provides an indicative of the scale of growth to be expected in this sector.
9.14 Experian provide per capita leisure expenditure data on the following categories of commercial leisure
spending:
• ‘Cultural services’ – this includes spending on cinema, theatre, museums, live music/entertainment,
nightclubs, bingo, and TV subscriptions such as Netflix. Spending on this type of leisure service
ranges from £264 per person, per annum (zone 12) to £427 per person, per annum (zone 8)
• ‘Recreation and sporting services’ – this includes spending on admission to spectator sports (e.g.
watching football matches) and subscriptions to sports/social clubs. Spending on this type of leisure
service ranges from £93 per person, per annum (zone 12) to £215 per person, per annum (zone 8).
• ‘Restaurants and cafes’ – this includes spending in both restaurants and cafes, and also includes
spending on ‘alcoholic drinks consumed outside the home’ (i.e. in pubs and bars) and on take-
aways. Spending on this type of leisure service accounts for the majority of residents’ commercial
leisure spend, ranging from £826 per annum (zone 12) to £1,411 per annum (zone 8).
9.15 Experian advise that spending on commercial leisure services will increase by 1.3% per annum over the
period 2015-37. By applying the average zonal per capita spend on the different types of commercial
leisure activity to Experian’s population projections for the survey area (see Table 1, Appendix I), the total
‘pot’ of commercial leisure expenditure available to residents of the survey area can be calculated. The
results of this exercise are summarised in Table 9.2, which splits expenditure growth in the commercial
leisure sector between those zones which fall within Gravesham (zones 3, 5, 6 and 8) and those in
Medway (zones 7 and 9-14 inclusive).
Table 9.2: Growth in commercial leisure spending in survey area, 2015-37
2015 (£m) 2020 (£m) 2025 (£m) 2028 (£m) 2031 (£m) 2037 (£m) Change, 2015-37 (£m)
Gravesham Borough (zones 3,5, 6 and 8)
Cultural services
37.7 41.9 46.6 49.4 52.5 59.1 +21.4
Recreation & sporting services
15.6 17.3 19.2 20.4 21.7 24.4 +8.9
Restaurants & cafes
120.3 133.9 148.7 157.9 167.6 188.7 +47.3
Total commercial leisure spend
173.6 193.2 214.5 227.8 241.8 272.2 +77.6
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Medway (zones 7, 9, 10, 11, 12, 13 and 14)
Cultural services
87.5 97.6 108.7 115.6 122.5 138.6 +51.2
Recreation & sporting services
34.8 38.8 43.2 46.0 48.9 55.1 +20.4
Restaurants & cafes
282.7 315.6 351.2 373.6 397.1 448.2 +114.4
Total commercial leisure spend
405.0 452.1 503.1 535.1 568.8 642.0 +237.0
Source: Experian Micromarketer
9.16 Table 9.2 shows that:
• total spending on commercial leisure is expected to increase by £77.6m in Gravesham and £237.0m
in Medway between 2015 and 2037.
• 70% of this expenditure growth will be in the ‘restaurants and cafes’ sector (£47.3m growth in
Gravesham, £114.4m in Medway) and therefore there is considerable scope for the existing network
of centres in the survey area to capitalise on this growth in spending.
• Growth in cultural services is more limited, and much of this may be captured by destinations
outside the survey area, but nevertheless the scale of expenditure growth is such that is considered
additional smaller-scale facilities (for example an independent/boutique cinema in Gravesend
town centre) could potentially be supported.
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10. Conclusions and recommendations
10.1 The principal objective of this study is to provide Gravesham and Medway Councils with up-to-date
evidence that will support the Councils’ Local Plan preparations, in accordance with the National
Planning Policy Framework (NPPF). The information contained within this report will also be able to be
used by the Councils’ in the future determination of planning applications for retail and commercial
leisure floorspace.
10.2 In this section, we bring together the analysis undertaken in the previous sections of the report and set
out our conclusions and key recommendations. Firstly, we summarise the objectives of the National
Planning Policy Framework, and highlight the key national trends which we expect will directly impact
upon retail and town centre development across both authorities’ areas, and summarise the sub-
regional shopping provision which influences local patterns of shopping across both authorities’ areas. In
order to inform each authority’s separate Local Plan preparation, we then set our separate conclusions
and recommendations for each authority, considering key local policy objectives, the performance of
the town and district centres in each authority area, and set out key recommendations which will
underpin policy formulation and development control decisions.
National Policy Framework
10.3 The National Planning Policy Framework (NPPF) was introduced by Government in March 2012 and
replaces the suite of national planning policy statements, including PPS4. The NPPF maintains the
general thrust of PPS4 and advocates a ‘town centres first’ approach. It requires planning policies to
positively promote competitive town centre environments and manage the growth of centres over the
plan period. It also requires local planning authorities to define the extent of the town centres and
primary shopping areas, based on a clear definition of primary and secondary frontages.
National market trends
10.4 The ‘traditional’ high street continues to face a number of challenges stemming from the impacts of the
recent economic downturn, the tightening of retail spending in recent years, and continued significant
changes in consumer shopping behaviour. The growth in online shopping, including multi-channel
retailing, acts as tough competition for the high street, but also presents an opportunity for the high street
to capitalise on, including the opportunities arising from services like ‘click & collect’ and retailers moving
towards a seamless transition between store-based and virtual shopping experiences.
10.5 Regional shopping centres and out-of-centre retailing remain an ever-present source of competition,
and market evidence suggests that many regional shopping centres and retail parks have performed
well during the economic downturn, and are becoming increasingly attractive to ‘high street’ retailers.
Portfolio aspiration is generally to increase footfall through a greater product offer and mix of uses to
encourage footfall and longer dwell times.
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10.6 Town centre strategies which support the continued evolution of the high street are therefore considered
ever more vital. This may involve providing a high quality shopping ‘experience’, maximising the benefits
of tourist trade, and improving the mix of retail and non-retail outlets to increase length of stay and
spend.
10.7 It will be important, therefore, for town centres to be well positioned to be able to adapt to on-going
changes in the retail and leisure sector over the development plan period and to reaffirm their unique
selling points which both cement and enhance their position in the local retail hierarchy, but also
differentiate their retail offer from other centres, allowing them to retain and enhance their vitality and
viability whilst not directly competing with higher order centres. Heritage, tourism assets and other
‘unique selling points’ should be capitalised on, and robust place marketing strategies put in place.
Sub-Regional Context
10.8 Based on the findings of the household telephone survey undertaken in support of this study, it can be
seen that there are a number of destinations which compete with centres in Gravesham and Medway
survey area for comparison goods spending. The most significant of these by some margin is Bluewater,
which accounts for upwards of 25% of comparison goods spending from across the survey area,
equivalent to £404m of spend – equivalent to the combined comparison goods turnover of Gravesend,
Chatham and Hempstead Valley – the three centres in the survey area with the highest comparison
goods turnover.
10.9 Bluewater’s particularly strong mix of retail and leisure operators, and its relative ease of access from
many parts of the study area means that, when allied to many operators’ preference for having fewer
(but larger) stores in high profile retail locations, it is difficult for the centres in Gravesham and Medway to
be in a position to directly compete with the offer at Bluewater. Many retailers’ operator requirements
for the north Kent area are likely to be satisfied by representation at Bluewater. The effect of having
Bluewater so close to the centres in Gravesham and Medway is that it heavily curtails the ‘natural’
catchment area of the two highest order centres – Gravesend and Chatham – compared to what
would typically be expected for centres in their position in the retail hierarchy. It should be recognised,
however, that improvements in these town centres could have the ability to claw back lost trade to
destinations such as Bluewater/Lakeside, and this should remain an aspiration for each authority.
10.10 In order to secure their long-term vitality and viability, a strategy which seeks to reinforce and diversify
the existing retail offer, coupled with the promotion of each centres’ respective unique selling points, is
required, particularly given that Bluewater is expected to further strengthen and develop its retail and
commercial leisure offer going forward. We return to discuss this further below. Bluewater is not the only
destination which competes with the Gravesham and Medway centres for expenditure. Some residents
in Gravesham also look towards shopping facilities at Lakeside which has policy support for major retail
expansion and an evolution into a regional town centre. This position followed the Single Issue Review of
the East of England Plan and is now embedded in the update of the Thurrock Local Plan Core Strategy
(2015).
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10.11 The influence of destinations outside of Gravesham and Medway – and particularly those listed above –
need to be carefully monitored and reviewed by both Councils. As we have set out in this report, there
is extant planning permission for 30,500 sq m net additional A1-A5 floorspace at Bluewater; whilst the
exact composition of this is not known, it is reasonable to assume that will include additional comparison
goods retail provision. The significant investment planned at Ebbsfleet may also represent further
competition on future demand for town centre floorspace elsewhere in the survey area – and
particularly in Gravesham, although it is not expected that Ebbsfleet will become a new ‘destination’ for
shopping and current proposals suggest new retail floorspace will serve local needs only. Whilst the
proposals for Ebbsfleet include the development of 15,000 new dwellings and therefore much of the
need will be ‘self-generated’, it is possible that the development will draw some trade from existing
centres.
Gravesham Borough – Conclusions & Recommendations
Local policy context
10.12 The Council’s Local Plan Core Strategy was adopted in 2014 and thus provides an up-to-date policy
basis on which future development in the Borough can be guided. Of relevance in relation to this study
is the identification of a large area within Gravesend town centre as the ‘Gravesend Town Centre
Opportunity Area’. Policy CS05 states that this area will be the principle focus for town centre related
economic and social activity in the Borough. As part of this, development of the Heritage Quarter will
provide a high quality, mixed use development of around 330 dwellings, around 10,500 sq m gross of
primarily comparison retail floorspace (Class A1), some office floorspace (Class B1a) and a hotel. The
Core Strategy also states that the Heritage Quarter Key Site is the Council’s sequentially preferred
location for new larger scale retail provision.
Summary of findings
10.13 At present our quantitative analysis demonstrates that there is no requirement for the Council to plan for
additional comparison goods floorspace in Gravesend town centre until after 2020. This conclusion is
based on the assumption that the consented schemes which include an element of class A1 retail
floorspace, most significantly the planned developments at the Heritage Quarter in Gravesend town
centre come forward as planned. If such developments do not proceed, there will be greater capacity
for additional comparison goods retail floorspace in the Borough in the short to medium term.
10.14 Our analysis has demonstrated that there is surplus expenditure capacity to support 16,600–17,600 sq m
net additional comparison goods floorspace by 2037. We do not recommend the Council plan for this
level of ‘need’. Given inevitable change in the future passage of time, continued economic uncertainty
and expected evolution and change to housing numbers, we recommend – over the course of the plan
period – that the Council plan for need arising in the medium term to 2028 under the baseline Experian
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forecast; this equates to the delivery of around 4,700 sq m net of comparison goods floorspace over the
full plan period.
10.15 This approach will help safeguard the vitality and viability of the town centre network, supports the
redevelopment of existing floorspace, and enables growth and change to come forward on identified
sites within town centres. This policy decision, grounded in wider socio-economic trends, will ensure a
continued ‘town centres first’ approach in accordance with government policy aspirations.
Development proposals outside of the Primary Shopping Area, above this level of need will be subject to
an impact assessment giving due consideration to the extent of implementation of the different SHMA
scenarios at that relevant ‘point in time’.
10.16 These figures are based on a ‘constant market share’ approach, i.e. assuming that current shopping
patterns remain unchanged over the remainder of the study period. These ‘need’ figures therefore
represent the baseline position; it would be possible to increase market share through new development
of an appropriate scale and composition, which would in turn support floorspace in excess of the need
thresholds identified here. Any such proposal would need to demonstrate compliance with the national,
regional and local policy framework.
10.17 Our analysis has set out that Gravesend town centre has a ‘core catchment area’ of zones 5 and 6 of
the survey area, from where it draws the highest amount of comparison goods spend. However, from
these zones, the total market share drawn from these zones does not exceed 30%, which indicates that
even from its ‘local’ zones; Gravesend is not currently fulfilling many residents’ comparison goods
shopping needs. There is, therefore, a need to improve the range and quality of comparison goods
provision in the town centre in order to counter the competition from Bluewater (and elsewhere) as best
as is possible. In particular, an improved supply of larger floorplate units with which to attract higher
quality operators to ‘flagship’ units. This will be challenging given proximity to Bluewater, but should
remain an aspiration given Gravesend’s position in the retail hierarchy.
10.18 It is considered the loss of further ‘anchor’ department stores from the town centre would undermine the
long-term vitality and viability of the town centre, and whilst ultimately such decisions are commercial
ones taken by operators, the Council can play a role in helping to create conditions for a vital and
viable town centre which will draw in greater footfall and ‘claw back’ expenditure to the town centre,
and thereby improve the turnover of stores in the town centre.
10.19 Our assessments have identified a number of issues which threaten to undermine the long-term vitality
and viability of the centre if not addressed. There is evidence that, in recent years allied to the changing
market trends and on-going popularity of Bluewater the quality of the retail offer in Gravesend has
moved downmarket, with the recent loss of Marks & Spencer and BHS further exacerbating this. A
priority for the town centre is therefore to stem this movement and to retain and ideally enhance its
market share. This can be achieved in a number ways, including making provision for more modern as
well as larger retail units within the town centre.
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10.20 The Heritage Quarter development presents an important opportunity for many of the other areas of
concern in respect of Gravesend town centre which our assessment has identified to be addressed. In
particular, the development will, if implemented, introduce the modern and larger-floorplate units into
the town centre which will attract retailers to the centre. The redevelopment of the St George’s
Shopping Centre, which our assessment has identified as having a particularly high vacancy rate, would
also assist. The Heritage Quarter will also meet one of the other key shortfalls in the current offer of
Gravesend town centre, namely a lack of commercial leisure provision i.e. cafe/family dining
restaurants.
10.21 A healthy provision of these type of uses are becoming increasingly important in contributing to a diverse
and healthy town centre because of the additional footfall and dwell-time they generate both within
and outside of retail trading hours. Finally, the development is also expected to introduce a substantial
residential community into the town centre, who will utilise existing retail and other facilities. It is
considered that the development of the Heritage Quarter is critically important in securing the long-term
vitality and viability of Gravesend town centre, including through the delivery of larger floorplate units.
The Heritage Quarter may also provide the catalyst needed to kick-start the wider regeneration of the
centre and encourage owners and occupiers to invest further in their stores and improve the
attractiveness of the centre as a whole.
10.22 Gravesham has important heritage assets and other attractive and/or important attributes for example,
the River Thames, the market and the civic facilities which assist in giving the centre its own identity.
However, it is clear that many of these are not being effectively capitalised upon, and this forms a major
opportunity which should be utilised to strengthen and enhance the town centre.
Recommendations
10.23 With the above conclusions on the performance of the town centre in mind, we make the following key
recommendations for Gravesham Borough:
• Comparison goods floorspace should be directed to Gravesend Town Centre in the first instance.
Further expansion of out-of-centre floorspace should be resisted including at Bluewater.
• We consider that whilst there is a qualitative need for Gravesend town centre to increase its market
share over the plan period, this will be limited in light of the competition from Bluewater. The
Council should monitor closely planned developments at Bluewater, and work alongside Dartford
Borough Council to ensure that any additional development which comes forward will be
appropriate to Bluewater’s role and function as a regional shopping centre, and will not result in a
significant adverse impact arising on nearby centres such as Gravesend.
• Implementation of proposals for the Gravesend Town Centre Opportunity Area, and in particular
the redevelopment of the Heritage Quarter in Gravesend town centre should be considered a
strategic priority. The implementation of these proposals will assist in meeting a number of the
current qualitative deficiencies in the town centre offer, including a lack of modern comparison
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goods floorspace, a lack of commercial leisure opportunities, and a limited residential community.
The wider strategic objectives of the Heritage Quarter – to remove the disconnect between the
town centre and its historic waterfront – are extremely important in securing the long-term vitality
and viability of the town centre.
• There is a need for Gravesend town centre to develop its own identity and position itself as being
able to offer a different experience to Bluewater – rather than one which tries to compete directly
with it. The Heritage Quarter development should form the catalyst for further regeneration of the
town centre and also be supported with a detailed place marketing strategy highlighting the assets
of the town centre and the improvements taking place.
• There is a need for the Council to plan for up to 4,400 sq m net convenience goods floorspace over
the plan period (the baseline Experian growth scenario), in order to meet the need arising in the
medium term to 2028. Forecasts beyond this timescale, to 2035/2037, are unreliable and should be
treated with caution and not planned for.
• These figures are based on the assumption that a foodstore will come forward as part of the
Heritage Quarter development. If this does not transpire, the ‘need’ for additional convenience
goods floorspace will be higher. If a foodstore does not come forward in the Heritage Quarter, the
Council should investigate opportunities to meet some of this need through the provision of
additional convenience goods retail facilities in Gravesend town centre, to address the fact that in-
centre provision is currently limited to a small- format Tesco store, and the main edge-of-centre
foodstore (Asda at Imperial Retail Park) is over- trading. A town centres first approach should be
adhered to in accordance with national policy.
• Applications for development of convenience goods floorspace elsewhere in the Borough not
within a policy-defined centre should be justified through the sequential approach and only
supported in instances where it will improve accessibility to shopping provision and generate
sustainable shopping patterns.
• In the short to medium term, there is scope for improvements to the western end of the town
centre, and in particular the stretch of frontage between the entrance to the Asda store at
Overcliffe, and the intersections with Bath Street / Garrick Street. Much of the retail stock in this
area is of poor quality – a multitude of architectural styles, poor quality shopfronts, and a low grade
retail offer. Enhancement of this area would help encourage the extension of footfall beyond the
Tesco Metro store; the greater pedestrian activity will encourage a higher grade of retail use; and
will also encourage linked trips between the edge-of-centre Asda store and the wider town centre
offer. Improvements are particularly required to public realm (directional signage, paving,
enhanced planting), providing better pedestrian priority, and improving the physical appearance
of the shopfronts.
• The eastern end of the town centre, in particular the Clock Tower and adjacent environs, are
struggling for vitality and viability, although we recognise it also plays a role as a location for ethnic
food retailing in the centre. Allied to the recommendations above, it is considered that a
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programme of consolidation of ‘town centre’ uses is undertaken in this part of the town centre.
Accordingly, beyond the end of the existing secondary shopping frontage (junction of Milton Road
/ Berkeley Road), the Council may wish to consider a more flexible, mixed-use approach, whilst
retaining a commercial offer at ground floor level. Investment in the public realm and facades
should also be prioritised. Harmer Street in particular is one of the most architecturally significant
streets in the town centre, but currently gives off a poor appearance due to a number of retail units
on the ground floor being in a poor state of repair. The Council should give consideration to
encouraging the relocation of the remaining retail operations along Harmer Street to elsewhere in
the town centre, and develop an alternative vision for Harmer Street which is not based on it having
a retail function.
• Support should be given to applications which seek to reconfigure and modernise existing
floorspace within the primary shopping area in Gravesend town centre, in order to provide larger-
format comparison goods floorspace better suited to the needs of modern retailers. Applications
for sub-division of existing retail units within the primary shopping area should be resisted, but should
be considered on individual merits elsewhere in the town centre where proposals would enhance
the diversity of town centre uses.
• The existing Local Plan-defined primary and secondary shopping frontages are generally
considered to remain fit for purpose and we do not recommend any significant revisions to these.
However, we make the following recommendations in respect of the primary and secondary
frontages in the centre:
o It is considered important for New Road and St George’s Square to remain as primary shopping
frontage in order for the benefits arising from the development of the Heritage Quarter to be
fully realised by the existing town centre.
o In light of our recommendations above in respect of improving linkages between the western
end of the town centre and the Asda store at Imperial Retail Park, the Council may wish to
consider allocating the stretch of frontage on the north side of New Road, between the Iceland
store and the intersection of Bath Street / New Road, as secondary shopping frontage.
o Following completion of the Community Square to the front of Gravesham Civic Centre, there
may be a case for extending secondary shopping frontage along the duration of Windmill
Street, up to the junction with Lord Street, in order to protect and encourage integration of the
civic facilities with the wider town centre offer.
o In light of our recommendations in respect of the eastern end of the town centre, we do not
consider there to be merit in any extensions of existing secondary shopping frontage in this part
of the town centre.
• It is important for the primary shopping area to retain a critical mass of retailing activity, to help
ensure strong levels of footfall and complement the diversification of uses in secondary areas of the
town centre. Applications for change of use away from class A1 use within the primary shopping
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area should therefore be resisted. The Council may wish to consider the use of Article 4 Directions
as a means of ensuring this.
• The household telephone survey has identified that Imperial Retail Park, on the edge of Gravesend
town centre, performs strongly, and draws a turnover of £53m from the survey area, equivalent to
40% of the turnover of the town centre (£135m). The retail park has a number of open A1 food and
non-food retailers trading, including a Lidl foodstore. As set out above, the Council should examine
the scope to enhance linkages between the Asda store and the primary shopping area. By the
same token, further expansion of the Imperial Retail Park is only appropriate for ‘bulky goods’ uses;
applications for development of open A1 (food or non-food) floorspace either through the creation
of new units or variations of conditions to existing units should be resisted, in order to protect the
vitality and viability of the town centre. Applications for development of non-bulky class A1 retail
elsewhere in the Borough not within a policy-defined centre should be resisted for the same
reasons. There is no policy argument for incorporating the Asda store or Imperial Retail Park within
the policy boundary of Gravesend town centre.
• The Council should carefully monitor the influence of Bluewater over shopping patterns of residents
in the Borough. There is no doubt that Bluewater is a direct competitor with Gravesend for
comparison goods expenditure, and further expansion of the retail offer in this location could result
in the loss of key retailers from Gravesend town centre. Proposals for further expansion of retail and
commercial leisure at Bluewater, as well as other competing facilities such as Lakeside, therefore
need to be actively monitored and engaged with, in order to protect the vitality and viability of
Gravesend town centre.
• It is not expected that development at Ebbsfleet will pose a significant threat to the vitality and
viability of Gravesend town centre, based on the quantum of floorspace currently proposed,
although any changes to the amount of proposed floorspace which may result in a change in its
role and function (i.e. away from being one which is seeking to principally meet the needs of the
new residential community) will need to be carefully considered.
Medway – Conclusions & Recommendations 10.24 Our analysis has demonstrated there is a need for Medway Council to positively plan for the provision of
new comparison goods floorspace in Medway. There is a requirement for 14,300-22,400 sq m net
additional comparison goods floorspace by 2025, rising to 61,100-68,100 sq m net by 2037. The above
forecasts are based on the assumption that the ‘commitments’ for new retail floorspace we have
modelled into our assessment – which include a site in Chatham town centre, and new floorspace in
Hempstead Valley – come forward as planned. It is important that needs are regularly assessed
throughout the study period.
10.25 Given inevitable change in the future passage of time, continued economic uncertainty and expected
evolution and change to housing numbers, we recommend – over the course of the plan period – that
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the Council plan for need arising in the period to 2028 under the baseline Experian forecast; this equates
to the delivery of around 24,300 sq m net of comparison goods floorspace over the full plan period.
10.26 This approach will help safeguard the vitality and viability of the town centre network, supports the
redevelopment of existing floorspace, and enables growth and change to come forward on identified
sites within town centres. This policy decision, grounded in wider socio-economic trends, will ensure a
continued ‘town centres first’ approach in accordance with government policy aspirations.
Development proposals outside of the Primary Shopping Area, above this level of need will be subject to
an impact assessment giving due consideration to the extent of implementation of the different SHMA
scenarios at that relevant ‘point in time’.
10.27 The Council will also need to positively plan for the provision of additional convenience goods
floorspace. ‘Need’ arising equates to 6,000-8,600 sq m net additional convenience goods floorspace by
2020, rising to 13,200-15,700 sq m net by 2037. These forecasts take into account ‘commitments’ for new
convenience retail floorspace operated by Asda at Gillingham Pier (which has recently commenced
trading, subsequent to completion of the household telephone survey) and Aldi at Gillingham Retail
Park. Again, these capacity forecasts are based on a ‘constant market share’ approach and we
consider that there is limited scope for Medway to increase its market share given the current strong
levels of foodstore provision in the District.
10.28 Like comparison goods, we would caution against planning for forecasts over such a long time-period,
and recommend the Council plans for need arising in the medium term to 2028, i.e. up to 9,200 sq m net
under the baseline Experian growth scenario over the full plan period. Again, this figure should be kept
under review and updated regularly.
10.29 Our assessment has set out that whilst most of the centres in Medway are performing adequately, a
combination of issues provides insight into some of the vulnerabilities inclusive of the lower value retailer
representation, vacancies, threats from proposals outside the centres and environmental appearance.
There is a need for investment and improvement in the offer of retail and other town centre uses if the
centres are to remain vital and viable over the Plan period, although it is acknowledged that funding
constraints may present a challenge to delivering all of the recommendations set out below.
10.30 Chatham town centre, as the highest order centre in Medway, is underperforming, as evidenced by the
fact that it does not draw more than one-third of the available comparison goods spending from any of
the survey zones, and has a very limited trade draw from beyond its immediate catchment area (zones
11 and 13). The centre’s role and function is compromised further by the lack of a modern foodstore,
and by a very limited evening economy offer. It is questionable therefore whether Chatham is fulfilling its
role as the highest order centre in Medway adequately.
10.31 There are clear opportunities for delivering improvements to the retail and town centre offer in Chatham
town centre – and if these opportunities come forward, there is every potential for Chatham to reinforce
itself as a vital and viable centre. The development briefs produced for Chatham town centre identify a
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number of opportunities in the town centre which could accommodate additional comparison goods
retail floorspace, and the key to their realisation will be to stimulate and facilitate operator
demand/representation. There are clear opportunities to accommodate new development and
redevelopment in Chatham town centre, and these should be protected and promoted over the plan
period through pro-active planning and the resistance of out-of-centre competition.
10.32 The Council’s aspirations to direct the majority of their town centre population growth to Chatham town
centre (along with Strood) are supported, as this has potential to increase footfall and patronage to
existing and new facilities in the town centre. We also understand that there is scope for student
accommodation to be provided. However, the offer of the centre will need to be strengthened in order
to meet the needs of these new residential communities, otherwise current problems in respect of
expenditure leakage are likely to be exacerbated. The combination of investment in town centre living,
comparison goods floorspace implementation, and a mix of wider town centre retail and leisure uses,
has the potential to underpin a more position future for Chatham town centre as the hierarchies highest
order centre. Comparison goods retail floorspace and the retention of anchor tenants and new
operators is priority however, to reinforcing the role of a higher order town centre and should remain the
priority.
10.33 Elsewhere in Medway, Hempstead Valley is a strong performing district centre, with a comparison goods
turnover of c. £150m, which represents an exceptionally strong performance for a district centre. The
reasons for this are clear: there is a good retail mix, strong representation from national multiple retailers,
and free car parking. The centre’s appeal will be enhanced further through the implementation of
proposals for an enhanced commercial leisure offer, and new comparison goods floorspace created
through the redevelopment of the centre’s existing food court. It would appear that Hempstead Valley
is, over Chatham, potentially becoming the preferred destination for retailers seeking representation in
Medway, which heightens the need for improvements to Chatham town centre to come forward. The
centre also acts as an important convenience goods shopping destination, with the Sainsbury’s
foodstore drawing a turnover of £55m, the second-highest of any location in Medway.
10.34 Rochester district centre is an important asset for Medway, and performs strongly as a tourism, specialist
comparison goods shopping, and evening drinking/dining location. The castle and cathedral frame the
historic appeal of the centre. There is a need for enhanced convenience goods provision and an
opportunity site on which this can be accommodated.
10.35 Strood district centre appears to be struggling for vitality and viability to a greater extent than the other
district centres in Medway at present. The centre has a particularly important convenience goods
function, which the vitality and viability of the centre fundamentally relies upon. A threat to its
convenience retail function could have significant adverse impacts on its health. It has three foodstores
within the defined boundary of the district centre and a further two strong-performing foodstores,
operated by Morrisons and Tesco, on the edge of the district centre. The Morrisons store in particular is a
modern, well-supported foodstore, attracting the highest convenience goods turnover of any foodstore
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in Medway. Planning permission has also been granted for the redevelopment of one of the two
terraces of units at Strood Retail Park, which also is located on the edge of the district centre. These
works will, if implemented, introduce a broader range of retailers into Strood – the approved
development is for open class A1 non-food floorspace – and therefore it is important for the district
centre to capitalise on this.
10.36 Gillingham district centre appears, based on the household telephone survey results, to be performing
well, recording an above average comparison goods sales density. However, we hold the view that the
household survey results potentially over-state the comparison goods turnover of the district centre, and
under-report the turnover of the nearby Gillingham Retail Park. Our health check assessment of the
centre found it to be ‘getting by’ perfectly adequately by servicing local needs. The household survey
results confirmed the representation of much of the same type of offer on the high street and the need
for a more diversity to improve the offer and the attractiveness of the centre. Gillingham District Centre
has the potential to support a wider target audience (students) if the offer were geared toward this
appropriately. Further investment is needed to ensure it continues to remain a vital and viable district
centre over the course of the Plan period.
10.37 Rainham district centre is amongst the smallest of the district centres in Medway, and generally appears
to be functioning well in this context. The centre benefits from a strongly-performing anchor store in the
form of Tesco Metro, which although housed in relatively dated premises, is performing well and trading
significantly in excess of company benchmark levels. The presence of other multiple retailers such as
Wilko also aids the vitality and viability of the centre. Whilst the district centre has a low vacancy rate, it
would appear that demand for premises in the centre is generally weak, and consequently when
vacant units arise they are occupied by low-grade retailers. Improvements to its physical appearance
are required. The centres vulnerability and health is also reflected by its venue score market position
(Lower Middle) and ranking (1167), which is significantly lower than the rest of the centres in Medway.
Recommendations for Chatham
10.38 Our recommendations for Chatham are as follows:
• Chatham town centre should continue to be the highest-order centre in Medway, and the primary
focus for accommodating the identified comparison goods need.
• In the short-term, the priority for Chatham town centre is to improve its prime pitch retail offer. The
Pentagon Shopping Centre is not fit for purpose in its current form: units are too small, the interior is
dated, and footfall is low. The Council should work with the owners of the Centre to instigate a
refurbishment programme, including amalgamation of units when opportunities arise in order to
make them more attractive to national/multiple retailers, and proposals for expansion of the
shopping centre should, in principle, be supported. The improvement / redevelopment of the
Pentagon is considered integral in securing the long-term vitality and viability of the town centre.
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• The second clear opportunity site in Chatham town centre is the former Trafalgar Centre, which is
currently vacant. This site could – potentially in conjunction with the NCP Car Park to the rear
(which falls under the same ownership) - be cleared and redeveloped as large-format units or
reintroduction of a market, as part of a mixed-use redevelopment. Should the former opportunity
come forward, the Council should investigate the possibility of the provision of permanent market
stalls elsewhere in the town centre – potentially as part of any remodelling / extension of the
Pentagon Centre – as such uses can play an important role in driving footfall and diversifying the
town centre offer.
• Further opportunity sites exist in the town centre at land bound by High Street / Waterfront Way /
Medway Street, which we understand is under single ownership. The Staples unit to the immediate
north of this on Medway Street is a further opportunity. Both of these sites are likely to be too ‘off
pitch’ for retail floorspace (which should be focused on the redevelopment of the Pentagon
Centre), but offer opportunities for other ‘town centre’ uses, particularly bars/restaurants, potentially
as part of a higher-density redevelopment which introduces residential floorspace to upper floors.
• Chatham is generally an attractive town centre but there remain clear areas where the physical
appearance of town centre could be improved. These include better wayfinding between the
railway station and primary shopping area, and improvements to shopfronts along High Street,
particularly those in the stretch between the Pentagon Centre and The Brook.
• Peripheral areas of the town centre – particularly the western end of the High Street (west of Military
Road) have seen the construction of residential uses on surplus sites in recent years. The Council
should continue to support the introduction of additional residential uses within the town centres on
appropriate sites, as these uses can help attract additional footfall and therefore support the wider
vitality and viability of the town centre. There may be a case for redevelopment of some of the
surface car parks which occupy land between Best Street and the High Street, provided the loss of
these would not result in an overall shortfall of car parking provision.
• It is important for the primary shopping area to retain a critical mass of retailing activity, to help
ensure strong levels of footfall and complement the diversification of uses in secondary areas of the
town centre. Applications for change of use away from class A1 use within the primary shopping
area should be resisted. The Council may wish to consider the use of Article 4 Directions as a means
of enforcing this.
• Our analysis has shown that there is a lack of consumer choice of convenience goods shopping
provision in Chatham town centre following the closure of the Tesco store at The Brook. The
remaining foodstore provision is limited to the Sainsbury’s store in The Pentagon, which is a small,
dated foodstore which is not of adequate quality to be an effective ‘anchor’ store. The closure of
the Tesco foodstore at The Brook presents an opportunity to reintroduce additional convenience
goods floorspace into the town centre, as part of a comprehensive redevelopment of this site (to
also include the Home Plus Furniture store and multi-storey car park to the rear of the site), which will
allow it to contribute more effectively to the wider vitality and viability of the town centre. Whilst we
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understand that the Tesco store has in the short-term been let to an outdoor goods operator, this
should not prevent the site from being considered a medium-term development opportunity.
• It is recommended that a proportion of identified convenience goods needs is directed towards
the development of a new foodstore at the former Tesco site.
• The former Tesco was poorly integrated with the primary shopping area and any redevelopment of
the site should ensure that ‘town centre uses’ (ideally a foodstore) maximise active frontage onto
The Brook, in order for the new development to act as an effective eastern ‘anchor’ to the town
centre offer. Should a foodstore come forward on this site, it is recommended that an
appropriately-sized car park is provided to the rear of the site, which would also be available for use
by town centre shoppers.
• Convenience goods provision will be further enhanced through the opening of the approved new
Asda store at Gillingham Pier. We expect this store may also assist in reducing the over-trading of
foodstores in the Gillingham area.
• Comparison goods floorspace on the Tesco site should be ancillary to the development of
convenience goods uses. As stated above, there are considered to be more centrally-located sites
which should accommodate the identified comparison goods for the District in the first instance.
• The household telephone survey has demonstrated that Chatham town centre is almost ‘off radar’
as a destination for casual dining / evening economy uses. Whilst the centre’s proximity to
Rochester will inevitably act as a constraint on market demand for the development of a significant
quantum of floorspace of this nature, it is considered that, allied to the introduction of further
residential uses and an enhanced comparison goods offer, the town centre could support
additional bars/casual dining/family restaurants, which will assist in extending dwell-time in the
centre and ensuring the town centre performs a broader range of functions. There appears to be
an emerging cluster of such uses on High Street around the Medway Street / Manor Street junctions,
and further enhancement of the offer in this area should be supported in principle; the
aforementioned opportunity site at High Street / Waterfront Way could potentially assist in this
respect. Proposals for introduction of A3/A4 uses should be resisted in primary shopping frontage, in
recognition of the need for improvement to the comparison goods retail offer in Chatham town
centre.
• There is no cinema in Chatham town centre, with closest provision being the Odeon at Chatham
Dockside. The household survey has shown this to be a popular destination for residents of
Medway, and the facility is supported by a number of restaurants and other leisure facilities.
Currently, it would appear Chatham town centre receives little benefit from the leisure
development at Chatham Dockside, and the Council should investigate ways in which ‘linked trips’
between the town centre and Dockside could be enhanced (by, for example, a more regular /
discounted bus service). Whilst the household survey has demonstrated that the Chatham
Dockside Outlet does not significantly compete with the town centre for expenditure, further
expansion of retail facilities at this location should be resisted, in order to support the vitality and
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viability of Chatham town centre. In much the same way the expansion of leisure and retail
opportunities at Hempstead Valley Shopping Centre could have an adverse impact on Chatham
and its ability to capture some of these opportunities, given that Chatham and Hempstead draw
on similar catchments for trade.
Recommendations for Hempstead Valley
10.39 Our recommendations for Hempstead Valley are as follows:
• Proposals for modernisation of the existing centre should be supported; the centre was constructed
in the 1980s and in parts appears dated. As part of this, proposals for modernisation of floorspace,
for example amalgamation of units, should also be supported, providing it can be demonstrated
that the overall diversity of uses of the centre will not be adversely affected.
• We do not consider there is a qualitative need for additional comparison goods floorspace
provision at Hempstead Valley, and provision of further comparison goods floorspace at the centre
(other than incremental improvements to existing units, as described above) should be resisted. It is
considered that development of additional comparison goods floorspace at this location would
undermine improvements to the comparison goods offer in Chatham town centre which, as we
have described above, should be regarded a strategic priority for the Council, and would result in
the performance of the centre not reflecting its identified role and function as a district centre.
• The current drawback in the offer at Hempstead Valley is the limited provision of ‘day to day’ retail
services, such as hairdressers, cafes, banking facilities, and so on. Proposals for enhancement of
facilities of this nature should be supported in principle, provided they are of a scale consummate
with the position of the centre in the retail hierarchy. Proposals for the introduction of other leisure
facilities, for example cinema uses, should be resisted.
• We do not consider there is a qualitative need for additional convenience goods provision at
Hempstead Valley, with current consumer choice (Sainsbury’s and Marks & Spencer) sufficient.
Recommendations for Rochester
10.40 Our recommendations for Rochester district centre are as follows:
• The strategy for Rochester over the course of the Plan period should be one of consolidation and
continued support of the existing retail and town centre offer, rather than one of expansion. It is not
appropriate to plan for a significant quantum of comparison goods floorspace, as well as the
constrained nature of the centre, and its designation as a Conservation Area, limit the scope for
significant expansion of the existing retail offer. Individual proposals for extension, reconfiguration or
modernisation of existing retail units should be considered on their individual merits.
• There appears to be strong demand for pub/restaurant operators (both national retailers and
independent operators) for representation in the centre. Proposals for change of use of existing
retail units to allow for additional provision of this nature should be treated on individual merits but
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the Council may wish to give thought to capping the proportion of these units (as a percentage of
total units) within the primary shopping area of the district centre to ensure the retail function of the
centre is not undermined.
• The clear qualitative gap in the retail offer in Rochester is the provision of a foodstore. Whilst there is
a small top-up food shopping facility on High Street, its offer is limited and in reality we expect most
residents in the Rochester area will travel to facilities in nearby Strood. It is considered that the
public car park at Blue Boar Lane / High Street represents an opportunity for a small-format
foodstore (indicatively, it is considered that a foodstore in the region of 500-1,000 sq m net would be
sufficient to meet the qualitative need for additional provision in the Rochester area), however
development of this site would be subject to the Council taking a view on whether the loss of car
parking at this location would be detrimental to the vitality and viability of the centre. We are
aware that the proposals for the Rochester Riverside development include a small element of
convenience goods floorspace; however this can principally be expected to meet some of the
needs of the new residential community in this area. A larger-format foodstore at the site identified
above would provide further choice for new and existing residents in the Rochester area.
• Related to the above point, there may be scope for intensification of the large public surface car
park between the A2 Corporation Street and railway line, to the north-east of the district centre.
However, it is not considered that this site would be suitable for retail or town centre uses; the A2
disconnects the site from the rest of the district centre and any retail development here would thus
largely function as a standalone operation and not support the vitality and viability of the centre.
Recommendations for Strood
10.41 Our recommendations for Strood district centre are as follows:
• Better integration of Strood Retail Park, the Morrisons foodstore and the Tesco foodstore with the
existing district centre, should be considered a priority. The impetus for this integration is particularly
strong given the recent planning permission for improvements to Strood Retail Park. The edge of
centre Morrisons and Tesco stores are also both trading well and there is a need for ‘linked trips’ to
be encouraged between these stores and the existing district centre through a suitable
programme of investment in the public realm.
• In association with the above, there is a need for an overall ‘smartening up’ of the existing district
centre. Whilst the bisection caused by the traffic movements is undesirable, there is unlikely to be a
solution to this in the short term, and therefore a series of measures which improve the pedestrian
environment is required to mitigate the impact of the road infrastructure. We consider this could
include the introduction of upgraded paving, enhanced pedestrian crossing facilities, introduction
of uniform public realm, and better directional signposting – particularly ‘gateway’ signposting at
the main arrival points into the centre, as being important elements of this.
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• The overall objective should be to creative a cohesive district centre which maximises linkages to
nearby retail facilities which could, in turn, make a more substantial contribution to the vitality and
viability of the district centre.
• Whilst it is outside the remit of this study to provide recommendations on boundaries and frontages
for each of the town and district centres in Medway, we would strongly advise that Strood Retail
Park and the edge-of-centre foodstores are not included within the district centre boundary, as
inclusion would mean applications for further intensification of retail floorspace would not need to
demonstrate compliance with the sequential and impact ‘tests’ in the NPPF and the future growth
and development of the Retail Park would be more difficult to manage through development
control. Given that we do not envisage that the Council should plan for significant amounts of
additional comparison goods floorspace in Strood, we do not consider there to be a policy case for
extending the boundary of the town centre to include the Retail Park.
• There are no obvious development opportunities in the district centre which could accommodate
a significant quantum of comparison goods floorspace. Development of a substantial amount of
comparison goods floorspace would also be contrary to the role and function of Strood as a district
centre. Applications which seek to improve/enhance existing comparison goods floorspace within
the district centre should be supported in principle.
• We do not consider there is a need to plan for additional convenience goods provision in Strood.
There is a good level of consumer choice in and on the edge of the district centre, and whilst most
stores are trading strongly, the Asda store within the district centre is under-trading, indicating there
may be a degree of saturation of the convenience goods market in this part of Medway. The role
of the in-centre foodstores – particularly Aldi – as contributors to the wider vitality and viability of the
district centre is clear, and proposals which would significantly adversely impact on their trading
performance should be resisted.
Recommendations for Gillingham
10.42 Our recommendations in respect of Gillingham district centre are as follows:
• The recent opening of the Aldi store on the edge of the town centre represents a positive
investment in the town centre, and the household survey confirms that this store is currently
performing well, trading at £18m above company average levels. The Budgens store in Gillingham
district centre is, conversely, performing poorly, at £5m below company average levels. This store
benefits from a dated internal and external appearance, and is currently not fulfilling its job as a
‘anchor’ store to the western end of the district centre effectively. We have identified previously
that the Gillingham Town Centre Development Framework identifies the redevelopment potential
of this store and adjacent uses, and it is considered this conclusion remains robust. The
redevelopment should, most crucially, include active frontage to the High Street. The
redevelopment of this site is important in securing the vitality and viability of the district centre, and
in improving consumer choice and competition with the strong-performing Aldi store. We
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understand that this site is owned by Medway Council, and it is considered that this therefore
represents a clear development opportunity when the Co-Operative’s lease expires in 2021 (or
ideally sooner). The household survey results show that Aldi attracts significant spend as a ‘top up’
shopping destination, and there is clear scope for some of this to be captured by an improved
foodstore at the Co-Operative site.
• The household survey has also identified that out-of-centre foodstores in the Gillingham area are
trading strongly, with the Tesco Extra on Courtney Road trading at over double company average
levels, and the Aldi store on the edge of Gillingham district centre also performing strongly. Allied
with the conclusions we set out below in respect of Rainham district centre, we anticipate that
there is likely to be a requirement for further larger-format foodstore provision in the Gillingham area
over the course of the Plan period. We expect that, in the short to medium term, this over-trading
could be reduced by the opening of the new Asda store at Gillingham Pier, as well as through the
development of a suitable foodstore-led scheme on the Budgens site in Gillingham district centre.
However, this trading position should be monitored over the course of the Plan period, and there
may be a requirement for further foodstore provision in this area in the second half of the Plan
period. Should there be no suitable sites to accommodate additional foodstore provision
elsewhere in the district centres of Gillingham or Rainham, applications would need to demonstrate
compliance with relevant government and development plan policy in respect of the sequential
and impact test.
• We do not consider there is a requirement for the Council to plan for additional comparison goods
development in Gillingham town centre, although schemes which seek to enhance the
comparison goods offer of Gillingham district centre should be treated on their individual merits,
and supported in principle providing they are reflective of the role and function of the district
centre. As is the case with the other town and district centres across Medway, proposals which
seek to improve the quality of existing retail property stock in the centre should also be supported.
• The Council should continue to monitor the vacancy rate in the centre and seek improvements to
shopfronts to improve the overall attractiveness of the centre. Investment in the public realm
should continue throughout the Plan period.
Recommendations for Rainham
10.43 Our recommendations for Rainham district centre are as follows:
• The Council should examine the scope for redevelopment of the Rainham Centre. Whilst the
Centre benefits from being pedestrianised, it appears visually dated and requires investment in its
internal and external appearance. We do not expect that this needs to extend to the wholescale
demolition and redevelopment of the Centre – the performance of the Tesco store suggests that
the existing floorspace can trade well – but upgrades to the physical appearance of some of the
units, landscaping and public realm are considered important in supporting the long-term vitality
and viability of the centre.
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• There is no requirement to plan for any additional comparison goods floorspace provision in the
centre. Applications which seek to introduce additional comparison goods floorspace should be
treated on their individual merits, and supported in principle provided they are reflective of the role
and function of the district centre. Again, proposals which seek to improve the quality of existing
retail property stock in the centre should be supported.
• The existing convenience goods floorspace in the district centre is over-trading, and therefore there
may be scope for the provision of small-format convenience store provision in the centre, should a
suitable opportunity arise, to improve consumer choice. We are not aware of any development
opportunities within the centre which could accommodate larger-format convenience goods
developments.
• Improvements to shopfronts and the physical appearance of the rest of the centre should also be
encouraged. This is considered to be a particular important requirement for the Station Road area.
• It is recommended that the Council define the following areas as primary shopping frontage:
Rainham Shopping Centre, and the parade of units between 71 and 89-93 High Street inclusive
(north side only). It is recommended that secondary shopping frontages are defined at 49 to 69
High Street inclusive (north side only); 70/74-88 High Street (south side only); and Station Road (1 to
35 inclusive on the western side; 2 to 36 inclusive on the eastern side) (see plan, Volume II)
• The Council should monitor applications for change of use to hot food takeaways (class A5). There
is an over-concentration of these type of uses in the centre at present, and the introduction of
further uses of this nature could potentially compromise the overall diversity of uses in the centre.
Recommendations for primary and secondary shopping frontages
10.44 The NPPF requires local planning authorities to ‘define the extent of town centres and primary shopping
areas, based on a clear definition of primary and secondary frontages in designated centres’. Whilst
Medway Council have defined the extent of their town/district centre boundaries in their 2003 Local
Plan, there is no identification of appropriate primary and secondary frontages. Based on our analysis of
the centres, and with regard to the strategic recommendations set out above for each centre, we make
the following recommendations on the definition of primary and secondary shopping frontages in each
of the Council’s town and district centres. Our recommendations are also mapped on Experian Goad
centre plans provided at Volume II (Plans 23-29) to the Study.
10.45 It is not considered that any changes to the overall town/district centre boundaries are required from
those identified in the Local Plan, as these are generally considered fit for purpose. Reflecting our
recommendations above, we do not consider there to be a policy case for extending the boundary of
Strood district centre to incorporate Strood Retail Park.
Recommended Primary Shopping Frontage Recommended Secondary Shopping Frontage
Chatham • Pentagon Shopping Centre (ground floor • Pentagon Shopping Centre (first floor)
Gravesham & Medway Councils | North Kent SHENA — Retail & Commercial Leisure Assessment | Final Report
November 2016 gva.co.uk/planning 97
Recommended Primary Shopping Frontage Recommended Secondary Shopping Frontage
only)
• High Street, north side: between junction with Military Road and entrance to Pentagon Shopping Centre, and between entrance to Pentagon Shopping Centre and junction with Batchelor Street
•High Street, south side: from junction with Military Road up to and including Debenhams store.
• Railway Street, both sides between junction with Best Street and junction with High Street
• Military Road, both sides between junction with High Street and entrance to Pentagon Shopping Centre
• High Street, both sides between Waterfront Way and junctions with Manor Road / Higgins Lane
• High Street, north side between junction of Batchelor Street and Union Street / The Brook;
• High Street, south side, east of Debenhams store to Union Street / The Brook
• Former Tesco store and HomePlus store, The Brook
• Batchelor Street, numbers 2 to 20 (eastern side only)
• Church Street, both sides (excluding Place of Worship at Church Street / Whittaker Street junction)
Hempstead Valley • Internal units to shopping centre • new units south of main district centre building, west of Sharsted Way
Rochester • High Street, west side: numbers 60 to 105 inclusive
• High Street, east side: numbers 59-61 to 83 inclusive
• High Street, west side: between junction with Gundolph Square and Boley Hill
• High Street, west side: numbers 108A to 195-196 inclusive
• High Street, east side: numbers 91 to 177 inclusive (excluding Eastgate House)
• Victoria Street: 2, and 4-6.
Strood • Friary Precinct (including Aldi)
• High Street, north side: numbers 74-76 to 86 inclusive; numbers 90 to 98 inclusive; numbers 100 to 108-110 inclusive
• High Street, south side: numbers 65 to 117 incisive
• North Street, east side: numbers 2 to 10b inclusive;
• North Street, west side: Post Office
• High Street, north side: numbers 46 to 70 inclusive and numbers 118a/118b
• High Street, south side: numbers 119 to 143 inclusive
Gillingham • High Street, north side: numbers 82a-82b to 132-134 inclusive
• High Street, south side: numbers 79 to 151-157 inclusive
• High Street, north side: between junctions with Britton Street and Skinner Street/Canterbury Street and between junctions with King Street and Victoria Street
• High Street, south side: between junctions with Britton Street and Skinner Street/Canterbury Street (excluding Place of Worship at Skinner Street junction) and
Gravesham & Medway Councils | North Kent SHENA — Retail & Commercial Leisure Assessment | Final Report
November 2016 gva.co.uk/planning 98
Recommended Primary Shopping Frontage Recommended Secondary Shopping Frontage
between numbers 159-161 and 189a inclusive
• Canterbury Street: both sides, between junctions with High Street and Lock Street/Green Street
• Skinner Street: both sides, between junctions with High Street and Jeffrey Street
Rainham • Rainham Shopping Centre
• High Street, north side: numbers 71 to 89-93 inclusive
• High Street, north side: numbers 49-51 to 69 inclusive
• High Street, south side: numbers 70-74 to 88 inclusive
• Station Road, west side: between junction with High Street and junction with Longley Road
• Station Road, east side: numbers 2 to 36 inclusive
gva.co.uk
North Kent SHENARetail & Commercial Leisure
Assessment
Nov
Gravesham & Medway Councils
Appendices
Plans
For and on behalf of GVA Grimley Ltd
Appendix 3 Population sensitivity testing (Gravesham Borough Council)
gva.co.uk
gva.co.uk
Table 1
Survey Population Forecasts
Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Zone 15 Total
2015 44,411 20,459 15,877 32,440 86,337 9,121 21,599 9,218 35,498 28,070 31,561 40,076 67,315 72,004 13,771 527,757
2020 47,236 21,759 16,695 33,848 89,922 9,515 22,577 9,593 37,171 29,432 32,996 41,940 70,477 75,323 14,613 553,097
2025 49,874 22,985 17,476 35,305 93,443 9,900 23,533 9,965 38,779 30,772 34,393 43,735 73,531 78,532 15,409 577,632
2028 51,287 23,640 17,903 36,081 95,401 10,117 24,079 10,179 39,666 31,523 35,188 44,731 75,242 80,351 15,839 591,222
2031 52,699 24,294 18,329 36,857 97,358 10,333 24,624 10,393 40,553 32,273 35,982 45,727 76,953 82,169 16,268 604,812
2037 55,524 25,603 19,182 38,409 101,273 10,766 25,715 10,821 42,327 33,774 37,571 47,719 80,375 85,806 17,127 631,992
Change 2015-37 11,113 5,144 3,305 5,969 14,936 1,645 4,116 1,603 6,829 5,704 6,010 7,643 13,060 13,802 3,356 104,235
Source: Experian Micromarketer
Table 1ASurvey Area Postal Sectors
Zone
Zone 1 Dartford East
Zone 2 Swanscombe
Zone 3 Longfield
Zone 4 North-East of Sevenoaks
Zone 5 Gravesend
Zone 6 East of Gravesend
Zone 7 North Medway
Zone 8 Meopham
Zone 9 Strood
Zone 10 South Medway
Zone 11 Rochester
Zone 12 Chatham & Gillingham
Zone 13Walderslade
Zone 14East Medway
Zone 15West of Sittingbourne
Source: North Kent Household Survey, March 2015
DA2 8, DA3 7, DA13 9
ME4 5, ME5 0/7/8/9
Gravesham & Medway District Councils
DA9 9, DA10 0
Convenience Capacity Modelling - POPULATION BASELINE
Zone Name
ME2 2/3/4
North Kent SHENA - Retail & Commercial Leisure Assessment 2015
Postal Sectors
DA1 1/5, DA2 6, DA2 7 (part)
ME3 0/8/9, ME3 7 (part)
DA3 8, DA4 0/9, TN15 6/7
DA11 0/7/8/9, DA12 1/2/4/5
ME9 7/8
ME4 3/4, ME7 1/4/5
ME1 1/2, ME4 6
ME1 3, ME2 1, ME6 5
DA12 3, ME3 7 (part)
DA13 0
ME7 2/3, ME8 0/6/7/8/9
Table 2
Survey Area Retail Expenditure Forecasts Per Capita (2013 prices) - Convenience Goods
Expenditure growth rates: 2013-2014: -1.3%pa
2014-2015: -0.5%pa
2015-2037: 0.6%pa
Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Zone 15
2013 1,974 1,914 2,469 2,337 1,852 2,331 2,052 2,480 1,944 1,983 1,953 1,834 1,908 2,080 2,342
2015 1,939 1,880 2,425 2,295 1,819 2,289 2,016 2,436 1,909 1,947 1,918 1,801 1,873 2,043 2,300
2015Minus SFT at 2.8%
1,885 1,827 2,357 2,231 1,768 2,225 1,959 2,368 1,855 1,893 1,864 1,751 1,821 1,986 2,235
2020 1,998 1,937 2,498 2,365 1,874 2,359 2,077 2,510 1,967 2,007 1,976 1,856 1,930 2,105 2,369
2020Minus SFT at 4%
1,918 1,859 2,398 2,270 1,799 2,264 1,994 2,409 1,888 1,926 1,897 1,782 1,853 2,021 2,275
2025 2,058 1,996 2,574 2,436 1,931 2,430 2,140 2,586 2,027 2,067 2,036 1,912 1,989 2,169 2,441
2025Minus SFT at 4.9%
1,958 1,898 2,448 2,317 1,836 2,311 2,035 2,459 1,927 1,966 1,936 1,819 1,891 2,063 2,322
2028 2,096 2,032 2,621 2,481 1,966 2,474 2,179 2,633 2,063 2,105 2,073 1,947 2,025 2,208 2,485
2028Minus SFT at 5.2%
1,987 1,926 2,484 2,352 1,864 2,346 2,065 2,496 1,956 1,995 1,965 1,846 1,920 2,093 2,356
2031 2,134 2,068 2,668 2,526 2,001 2,519 2,218 2,680 2,101 2,143 2,111 1,982 2,062 2,248 2,530
2031Minus SFT at 5.6%
2,014 1,953 2,519 2,384 1,889 2,378 2,094 2,530 1,983 2,023 1,992 1,871 1,946 2,122 2,389
2037 2,212 2,144 2,766 2,618 2,075 2,611 2,299 2,778 2,177 2,221 2,188 2,055 2,137 2,330 2,623
2037Minus SFT at 6.1%
2,088 2,024 2,611 2,471 1,958 2,465 2,170 2,623 2,055 2,097 2,065 1,940 2,017 2,200 2,476
Source: Experian Micromarketer. Growth rates and allowance for SFT are dervied from Experian Retail Planner 12.1
Table 3
Survey Area Retail Expenditure Forecasts (2013 prices)
Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Zone 15 Total
(£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m)
2015 83.7 37.4 37.4 72.4 152.6 20.3 42.3 21.8 65.9 53.1 58.8 70.2 122.6 143.0 30.8 1,012.3
2020 90.6 40.5 40.0 76.8 161.8 21.5 45.0 23.1 70.2 56.7 62.6 74.7 130.6 152.2 33.2 1,079.6
2025 97.6 43.6 42.8 81.8 171.6 22.9 47.9 24.5 74.7 60.5 66.6 79.5 139.1 162.0 35.8 1,150.9
2028 101.9 45.5 44.5 84.8 177.8 23.7 49.7 25.4 77.6 62.9 69.2 82.6 144.4 168.2 37.3 1,195.5
2031 111.8 50.0 48.3 91.6 191.3 25.6 53.8 27.4 83.9 68.3 74.9 89.3 156.4 182.1 40.9 1,295.7
2037 115.9 51.8 50.1 94.9 198.3 26.5 55.8 28.4 87.0 70.8 77.6 92.6 162.1 188.8 42.4 1,343.1
Change 2015-37 32.2 14.4 12.7 22.6 45.7 6.2 13.5 6.6 21.1 17.7 18.8 22.4 39.6 45.8 11.6 283.5
Source: Tables 1 & 2
Gravesham & Medway District Councils
Convenience Capacity Modelling - POPULATION BASELINENorth Kent SHENA - Retail & Commercial Leisure Assessment 2015
2015 Baseline
Table 4Convenience Goods Allocation 2015 - % Market ShareZone Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Zone 15
Centre/Store (%) (%) (%) (%) (%) (%) (%) (%) (%) (%) (%) (%) (%) (%) (%)
Convenience goods floorspace in Gravesham
Gravesend town centre stores (zone 5)Tesco Metro, Thamesgate Shopping Centre, Gravesend, DA11 0AF 0.61% 2.02% 0.64% 0.27% 10.14% 8.85% 0.47% 1.04% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
Iceland, The Overcliff, Gravesend 0.00% 0.72% 0.73% 0.33% 0.21% 0.55% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
Other stores, Gravesend town centre 0.35% 2.19% 0.62% 0.33% 6.58% 7.84% 0.00% 1.39% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
Sub-total, Gravesend town centre stores 0.97% 4.93% 1.99% 0.93% 16.93% 17.24% 0.47% 2.43% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
Other stores (zones 3, 5, 6 and 8)Morrisons, Coldharbour Road, Northfleet , Gravesend, DA11 8AB 2.85% 1.39% 14.88% 3.50% 27.02% 20.00% 0.35% 19.20% 0.92% 0.00% 0.16% 0.00% 0.12% 0.00% 0.00%
ASDA Superstore, Imperial Retail Park, Thames Way, Gravesend , DA11 8JH 3.48% 18.19% 9.25% 1.91% 23.56% 23.63% 3.46% 8.01% 2.15% 0.00% 0.85% 0.00% 0.00% 0.00% 0.46%
Sainsbury's Superstore, Wingfield Bank, Northfleet , Gravesend , DA11 8JH 3.62% 14.17% 22.36% 7.36% 15.88% 11.90% 2.42% 21.43% 3.64% 1.14% 0.72% 1.25% 0.00% 0.15% 0.00%
ALDI, 55 London Road, Northfleet, Gravesend, DA11 9LY 1.19% 5.81% 4.09% 1.83% 6.17% 5.85% 0.50% 2.94% 0.00% 0.81% 0.00% 0.00% 0.00% 0.00% 0.00%
LIDL, Imperial Retail Park, Thames Way, Gravesend, DA11 0DQ 0.89% 0.93% 3.64% 1.25% 2.85% 4.96% 0.35% 0.32% 0.00% 0.35% 0.00% 0.38% 0.26% 0.00% 0.00%
Co-op, 60-62 The Parade, Istead Rise, Gravesend, DA13 9JF 0.00% 0.69% 11.81% 0.00% 0.62% 0.00% 0.73% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
(A) Total for main stores & centres in Gravesham 13.01% 46.11% 68.02% 16.77% 93.02% 83.57% 8.28% 54.33% 6.71% 2.30% 1.73% 1.63% 0.38% 0.15% 0.46%
Convenience goods floorspace in Medway
Strood district centre (zone 9)ALDI, Friary Place, Strood, ME2 4TP 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 11.14% 0.00% 10.39% 5.91% 3.39% 0.00% 0.93% 0.00% 0.00%
ASDA, High Street, Strood, ME2 4TR 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 2.39% 0.35% 7.68% 0.89% 0.37% 0.00% 0.59% 0.00% 0.00%
Iceland, High Street, Strood 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.35% 0.00% 2.44% 0.00% 0.26% 0.00% 0.00% 0.00% 0.00%
Other stores in Strood district centre 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 2.42% 0.25% 4.70% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
Sub-total, Strood district centre 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 16.29% 0.60% 25.21% 6.80% 4.02% 0.00% 1.52% 0.00% 0.00%
Edge/out-of-centre stores in Strood (zone 9)Morrisons, Knight Road, Strood, ME2 2AA 0.00% 0.00% 0.00% 0.00% 0.00% 0.78% 22.92% 1.07% 27.14% 7.58% 12.45% 1.86% 3.75% 0.15% 0.92%
Tesco Superstore, Charles Street, Strood, ME2 2DE 0.00% 0.00% 0.00% 0.00% 0.00% 0.41% 11.74% 0.00% 20.18% 3.41% 2.59% 0.16% 0.00% 0.00% 0.56%
Sub-total, Strood edge/out-of-centre stores 0.00% 0.00% 0.00% 0.00% 0.00% 1.18% 34.66% 1.07% 47.31% 10.99% 15.04% 2.03% 3.75% 0.15% 1.48%
Rochester district centre (zone 11)Rochester district centre 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 2.59% 0.00% 0.31% 2.45% 5.80% 0.00% 0.00% 0.00% 0.00%
Sub-total, Rochester district centre 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 2.59% 0.00% 0.31% 2.45% 5.80% 0.00% 0.00% 0.00% 0.00%
Chatham town centre (zone 12)Sainsbury's Superstore, Pentagon Shopping Centre, 68-72 The Pentagon, Chatham , ME4 4HP 0.00% 0.97% 0.00% 0.00% 0.00% 0.00% 0.96% 0.83% 1.22% 3.41% 14.55% 2.45% 5.50% 0.67% 0.00%
Tesco Superstore, The Brook, Chatham, ME4 4NZ 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 1.37% 0.00% 0.15% 0.94% 4.90% 0.22% 7.98% 0.00% 0.49%
Iceland, High Street, Chatham 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 1.41% 0.22% 1.89% 0.00% 0.00%
Other stores, Chatham town centre 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.35% 0.70% 0.00% 0.60% 3.30% 0.52% 4.02% 0.00% 0.00%
Sub-total, Chatham town centre 0.00% 0.97% 0.00% 0.00% 0.00% 0.00% 2.67% 1.53% 1.37% 4.95% 24.15% 3.41% 19.39% 0.67% 0.49%
Chatham out-of-centre stores (zone 13)ASDA Superstore, Maidstone Road, Chatham, ME5 9SE 0.00% 0.97% 0.00% 0.00% 0.00% 0.35% 1.02% 1.07% 1.78% 7.88% 25.31% 3.41% 17.99% 1.64% 0.20%
Morrisons, Princes Avenue, Walderslade, ME5 8BA 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.98% 0.00% 0.81% 0.00% 0.00% 1.01% 15.12% 2.08% 0.00%
Co-op, Walderslade Road, Chatham, ME5 9LL 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.28% 0.00% 0.37% 0.00% 6.13% 0.98% 0.00%
Sub-total, Chatham out-of-centre stores 0.00% 0.97% 0.00% 0.00% 0.00% 0.35% 2.01% 1.07% 2.87% 7.88% 25.68% 4.42% 39.25% 4.69% 0.20%
Gillingham district centre (zone 12)Co-op, High Street, Gillingham, ME7 1AL 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.15% 0.00% 0.00% 0.00% 0.75% 4.28% 0.00% 0.00% 0.00%
Iceland, High Street, Gillingham 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.20% 0.45% 4.27% 0.00% 0.15% 0.00%
Other stores, Gillingham district centre 0.00% 0.00% 0.62% 0.00% 0.00% 0.00% 0.15% 0.00% 0.00% 0.89% 0.22% 14.89% 1.02% 6.06% 0.00%
Sub-total, Gillingham district centre 0.00% 0.00% 0.62% 0.00% 0.00% 0.00% 0.31% 0.00% 0.00% 1.09% 1.42% 23.44% 1.02% 6.20% 0.00%
Edge/out-of-centre stores in Gillingham (zone 12/zone 14)ALDI, 70 Duncan Road, Gillingham, ME7 4JS 0.00% 0.62% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.37% 21.59% 2.88% 5.14% 0.00%
Tesco Extra, Courteney Road, Gillingham, ME8 0GX 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 3.22% 0.00% 1.01% 2.33% 1.43% 16.10% 5.39% 28.53% 6.94%
Tesco Express, 48-52 Sturdee Avenue, Gillingham, ME7 2HN 0.00% 0.00% 0.00% 0.73% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 3.81% 3.16% 0.86% 1.60%
Sub-total, Gillingham edge/out-of-centre stores 0.00% 0.62% 0.00% 0.73% 0.00% 0.00% 3.22% 0.00% 1.01% 2.33% 1.80% 41.51% 11.43% 34.53% 8.54%
Rainham district centre stores (zone 14)Tesco Metro, 1 Rainham Centre, Rainham, Gillingham , ME8 7HW 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 1.20% 0.00% 0.60% 0.00% 0.00% 1.26% 0.00% 12.58% 4.24%
Iceland, Rainham District Shopping Centre, Rainham 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.38% 0.00% 1.36% 1.29%
Other stores, Rainham district centre 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.60% 0.00% 0.00% 0.35% 0.00% 2.80% 1.71%
Sub-total, Rainham district centre 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 1.20% 0.00% 1.20% 0.00% 0.00% 1.99% 0.00% 16.74% 7.24%
Hempstead Valley district centre stores (zone 14)Sainsbury's Superstore, Hempstead Valley Drive, Hempstead, Gillingham, ME7 3PQ 0.00% 1.32% 0.00% 0.00% 0.00% 0.00% 2.83% 1.22% 0.00% 0.60% 4.08% 9.19% 8.44% 21.78% 7.71%
Marks & Spencer, Hempstead Valley Centre, Gillingham 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.15% 0.00% 1.16% 1.29% 0.24% 0.96% 1.61%
Other stores, Hempstead Valley district centre 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.30% 0.00% 0.00% 0.70% 0.28% 0.49% 1.66%
Sub-total, Hempstead Valley district centre 0.00% 1.32% 0.00% 0.00% 0.00% 0.00% 2.83% 1.22% 0.45% 0.60% 5.24% 11.18% 8.96% 23.23% 10.98%
OthersCo-op, 11-13 Main Road, Hoo, Rochester, ME3 9AA (zone 7) 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 6.03% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
Co-op, 46-48 High Street, Snodland, Snodland , ME6 5DA 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 7.19% 0.00% 0.00% 0.00% 0.00% 0.00%
(B) Total for main stores & centres in Medway 0.00% 3.87% 0.62% 0.73% 0.00% 1.53% 71.80% 5.49% 79.73% 44.29% 83.16% 87.98% 85.31% 86.21% 28.93%
Convenience goods floorspace outside Gravesham & Medway
Other stores in survey areaTesco Express, East Hill, Dartford (zone 1) 6.02% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
Iceland, High Street, Dartford (zone 1) 4.32% 0.49% 0.30% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
Co-op, Watchgate, Lane End, Dartford (zone 1) 3.31% 0.00% 0.00% 0.37% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
ASDA Superstore, Crossways Boulevard, Greenhithe (zone 2) 23.48% 30.84% 5.40% 1.42% 0.00% 0.00% 0.35% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
Co-op, Nisa, 29-31 High Street, Swanscombe (zone 2) 0.00% 6.51% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
Waitrose, 63 Station Road, Longfield, DA3 7QA (zone 3) 2.40% 0.96% 11.52% 16.43% 0.00% 0.56% 0.21% 9.92% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
Co-op, The Row, New Ash Green, Longfield (zone 3) 0.00% 0.00% 0.50% 4.16% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
Co-op, Hever Road, West Kingsdown (zone 4) 0.00% 0.00% 0.00% 4.87% 0.00% 0.00% 0.00% 0.77% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
Co-op, 3 The Street, Upchurch, Sittingbourne (zone 15) 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 5.97%
Co-op, 37 High Street, Newington, Sittingbourne (zone 15) 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 5.04%
(C) Total for other stores in survey area (outside Gravesham & Medway) 39.54% 38.80% 17.71% 27.24% 0.00% 0.56% 0.56% 10.68% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 11.02%
Stores outside survey areaTesco Superstore, Lunsford Park, Larkfield, ME20 6RJ 0.00% 0.00% 0.42% 2.61% 0.00% 0.56% 0.47% 1.57% 0.00% 23.05% 0.26% 0.00% 1.27% 0.00% 0.00%
Sainsbury's Superstore, Priory Market Place, Priory Shopping Centre, Dartford 12.73% 0.00% 0.00% 1.64% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
ASDA Supercentre, London Road, Swanley 2.31% 0.29% 0.00% 7.18% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
Sainsbury's, Priory Market Place, Priory Shopping Centre, Dartford 6.33% 0.13% 0.13% 0.21% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
Sainsbury's Superstore, Avenue of Remembrance , Sittingbourne , ME10 4DN 0.00% 0.63% 0.00% 2.19% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 16.99%
Sainsbury's Superstore, Otford Road, Sevenoaks 0.00% 0.00% 0.00% 9.08% 0.00% 0.00% 0.00% 0.36% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
ASDA Superstore, Avenue of Remembrance , Sittingbourne , ME10 4DN 0.00% 0.00% 0.00% 0.00% 0.78% 0.89% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.63% 0.00% 11.30%
ASDA Superstore, Alexander Grove, Kings Hill 0.00% 0.29% 0.00% 0.73% 0.00% 0.00% 0.00% 0.75% 0.00% 2.22% 0.90% 0.00% 0.00% 1.08% 0.00%
Morrisons, New Hythe Lane, Larkfield, ME20 6PW 0.00% 0.00% 0.00% 2.95% 0.00% 0.00% 0.00% 1.13% 0.00% 2.60% 0.00% 0.00% 0.00% 0.00% 0.00%
Dartford (other stores) 15.55% 1.00% 0.63% 1.10% 0.00% 0.00% 0.00% 1.02% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.88%
Sevenoaks (other stores) 0.00% 0.00% 0.00% 9.10% 0.00% 0.00% 0.00% 4.24% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
Maidstone (other stores) 0.00% 0.13% 0.00% 1.57% 1.28% 0.00% 1.06% 2.73% 0.46% 9.67% 0.79% 1.28% 1.91% 0.00% 0.90%
Sittingbourne (other stores) 0.54% 0.97% 0.00% 2.75% 0.00% 0.00% 0.00% 0.00% 0.28% 0.73% 0.00% 0.00% 0.00% 0.00% 20.19%
All other foodstores outside survey area 5.03% 1.57% 1.36% 5.70% 1.30% 0.30% 3.74% 2.35% 0.00% 4.46% 1.32% 0.74% 2.20% 1.04% 7.33%
(D) Total for other stores outside survey area 42.49% 5.01% 2.53% 46.80% 3.36% 1.74% 5.27% 14.14% 0.75% 42.72% 3.28% 2.03% 6.00% 2.12% 57.59%
Local shops(E ) Local/small shops in survey area 4.96% 6.21% 11.11% 8.46% 3.61% 12.59% 14.10% 15.36% 12.82% 10.69% 11.84% 8.36% 8.31% 11.52% 2.00%
Total (A+B+C+D+E) 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%
Source: Household telephone survey (NEMS Market Research), February 2015
Gravesham & Medway District CouncilsNorth Kent SHENA - Retail & Commercial Leisure Assessment 2015Convenience Capacity Modelling
2015 Baseline
Table 5aConvenience Goods Allocation 2015 - Spend (£) 2013 PricesZone Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Zone 15 Total
Centre/Store (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m)
Total available spend - 2015 83.7 37.4 37.4 72.4 152.6 20.3 42.3 21.8 65.9 53.1 58.8 70.2 122.6 143.0 30.8 1012.3
Convenience goods floorspace in Gravesham
Gravesend town centre stores (zone 5)Tesco Metro, Thamesgate Shopping Centre, Gravesend, DA11 0AF 0.5 0.8 0.2 0.2 15.5 1.8 0.2 0.2 0.0 0.0 0.0 0.0 0.0 0.0 0.0 19.4
Iceland, The Overcliff, Gravesend 0.0 0.3 0.3 0.2 0.3 0.1 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 1.2
Other stores, Gravesend town centre 0.3 0.8 0.2 0.2 10.0 1.6 0.0 0.3 0.0 0.0 0.0 0.0 0.0 0.0 0.0 13.5
Sub-total, Gravesend town centre stores 0.8 1.8 0.7 0.7 25.8 3.5 0.2 0.5 0.0 0.0 0.0 0.0 0.0 0.0 0.0 34.1
Other stores (zones 3, 5, 6 and 8)Morrisons, Coldharbour Road, Northfleet , Gravesend, DA11 8AB 2.4 0.5 5.6 2.5 41.2 4.1 0.1 4.2 0.6 0.0 0.1 0.0 0.1 0.0 0.0 61.5
ASDA Superstore, Imperial Retail Park, Thames Way, Gravesend , DA11 8JH 2.9 6.8 3.5 1.4 36.0 4.8 1.5 1.7 1.4 0.0 0.5 0.0 0.0 0.0 0.1 60.6
Sainsbury's Superstore, Wingfield Bank, Northfleet , Gravesend , DA11 8JH 3.0 5.3 8.4 5.3 24.2 2.4 1.0 4.7 2.4 0.6 0.4 0.9 0.0 0.2 0.0 58.9
ALDI, 55 London Road, Northfleet, Gravesend, DA11 9LY 1.0 2.2 1.5 1.3 9.4 1.2 0.2 0.6 0.0 0.4 0.0 0.0 0.0 0.0 0.0 17.9
LIDL, Imperial Retail Park, Thames Way, Gravesend, DA11 0DQ 0.7 0.3 1.4 0.9 4.3 1.0 0.1 0.1 0.0 0.2 0.0 0.3 0.3 0.0 0.0 9.7
Co-op, 60-62 The Parade, Istead Rise, Gravesend, DA13 9JF 0.0 0.3 4.4 0.0 0.9 0.0 0.3 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 5.9
(A) Total for main stores & centres in Gravesham 10.9 17.2 25.5 12.1 142.0 17.0 3.5 11.9 4.4 1.2 1.0 1.1 0.5 0.2 0.1 248.6
Convenience goods floorspace in Medway
Strood district centre (zone 9)ALDI, Friary Place, Strood, ME2 4TP 0.0 0.0 0.0 0.0 0.0 0.0 4.7 0.0 6.8 3.1 2.0 0.0 1.1 0.0 0.0 17.8
ASDA, High Street, Strood, ME2 4TR 0.0 0.0 0.0 0.0 0.0 0.0 1.0 0.1 5.1 0.5 0.2 0.0 0.7 0.0 0.0 7.6
Iceland, High Street, Strood 0.0 0.0 0.0 0.0 0.0 0.0 0.1 0.0 1.6 0.0 0.2 0.0 0.0 0.0 0.0 1.9
Other stores in Strood district centre 0.0 0.0 0.0 0.0 0.0 0.0 1.0 0.1 3.1 0.0 0.0 0.0 0.0 0.0 0.0 4.2
Sub-total, Strood district centre 0.0 0.0 0.0 0.0 0.0 0.0 6.9 0.1 16.6 3.6 2.4 0.0 1.9 0.0 0.0 31.5
Edge/out-of-centre stores in Strood (zone 9)Morrisons, Knight Road, Strood, ME2 2AA 0.0 0.0 0.0 0.0 0.0 0.2 9.7 0.2 17.9 4.0 7.3 1.3 4.6 0.2 0.3 45.7
Tesco Superstore, Charles Street, Strood, ME2 2DE 0.0 0.0 0.0 0.0 0.0 0.1 5.0 0.0 13.3 1.8 1.5 0.1 0.0 0.0 0.2 22.0
Sub-total, Strood edge/out-of-centre stores 0.0 0.0 0.0 0.0 0.0 0.2 14.7 0.2 31.2 5.8 8.9 1.4 4.6 0.2 0.5 67.7
Rochester district centre (zone 11)Rochester district centre 0.0 0.0 0.0 0.0 0.0 0.0 1.1 0.0 0.2 1.3 3.4 0.0 0.0 0.0 0.0 6.0
Sub-total, Rochester district centre 0.0 0.0 0.0 0.0 0.0 0.0 1.1 0.0 0.2 1.3 3.4 0.0 0.0 0.0 0.0 6.0
Chatham town centre (zone 12)Sainsbury's Superstore, Pentagon Shopping Centre, 68-72 The Pentagon, Chatham , ME4 4HP 0.0 0.4 0.0 0.0 0.0 0.0 0.4 0.2 0.8 1.8 8.6 1.7 6.7 1.0 0.0 21.5
Tesco Superstore, The Brook, Chatham, ME4 4NZ 0.0 0.0 0.0 0.0 0.0 0.0 0.6 0.0 0.1 0.5 2.9 0.2 9.8 0.0 0.1 14.1
Iceland, High Street, Chatham 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.8 0.2 2.3 0.0 0.0 3.3
Other stores, Chatham town centre 0.0 0.0 0.0 0.0 0.0 0.0 0.1 0.2 0.0 0.3 1.9 0.4 4.9 0.0 0.0 7.8
Sub-total, Chatham town centre 0.0 0.4 0.0 0.0 0.0 0.0 1.1 0.3 0.9 2.6 14.2 2.4 23.8 1.0 0.1 46.8
Chatham out-of-centre stores (zone 13)ASDA Superstore, Maidstone Road, Chatham, ME5 9SE 0.0 0.4 0.0 0.0 0.0 0.1 0.4 0.2 1.2 4.2 14.9 2.4 22.0 2.3 0.1 48.2
Morrisons, Princes Avenue, Walderslade, ME5 8BA 0.0 0.0 0.0 0.0 0.0 0.0 0.4 0.0 0.5 0.0 0.0 0.7 18.5 3.0 0.0 23.2
Co-op, Walderslade Road, Chatham, ME5 9LL 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.2 0.0 0.2 0.0 7.5 1.4 0.0 9.3
Sub-total, Chatham out-of-centre stores 0.0 0.4 0.0 0.0 0.0 0.1 0.8 0.2 1.9 4.2 15.1 3.1 48.1 6.7 0.1 80.7
Gillingham district centre (zone 12)Co-op, High Street, Gillingham, ME7 1AL 0.0 0.0 0.0 0.0 0.0 0.0 0.1 0.0 0.0 0.0 0.4 3.0 0.0 0.0 0.0 3.5
Iceland, High Street, Gillingham 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.1 0.3 3.0 0.0 0.2 0.0 3.6
Other stores, Gillingham district centre 0.0 0.0 0.2 0.0 0.0 0.0 0.1 0.0 0.0 0.5 0.1 10.4 1.3 8.7 0.0 21.3
Sub-total, Gillingham district centre 0.0 0.0 0.2 0.0 0.0 0.0 0.1 0.0 0.0 0.6 0.8 16.4 1.3 8.9 0.0 28.3
Edge/out-of-centre stores in Gillingham (zone 12/zone 14)ALDI, 70 Duncan Road, Gillingham, ME7 4JS 0.0 0.2 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.2 15.2 3.5 7.3 0.0 26.5
Tesco Extra, Courteney Road, Gillingham, ME8 0GX 0.0 0.0 0.0 0.0 0.0 0.0 1.4 0.0 0.7 1.2 0.8 11.3 6.6 40.8 2.1 64.9
Tesco Express, 48-52 Sturdee Avenue, Gillingham, ME7 2HN 0.0 0.0 0.0 0.5 0.0 0.0 0.0 0.0 0.0 0.0 0.0 2.7 3.9 1.2 0.5 8.8
Sub-total, Gillingham edge/out-of-centre stores 0.0 0.2 0.0 0.5 0.0 0.0 1.4 0.0 0.7 1.2 1.1 29.1 14.0 49.4 2.6 100.2
Rainham district centre stores (zone 14)Tesco Metro, 1 Rainham Centre, Rainham, Gillingham , ME8 7HW 0.0 0.0 0.0 0.0 0.0 0.0 0.5 0.0 0.4 0.0 0.0 0.9 0.0 18.0 1.3 21.1
Iceland, Rainham District Shopping Centre, Rainham 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.3 0.0 1.9 0.4 2.6
Other stores, Rainham district centre 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.4 0.0 0.0 0.2 0.0 4.0 0.5 5.2
Sub-total, Rainham district centre 0.0 0.0 0.0 0.0 0.0 0.0 0.5 0.0 0.8 0.0 0.0 1.4 0.0 23.9 2.2 28.9
Hempstead Valley district centre stores (zone 14)Sainsbury's Superstore, Hempstead Valley Drive, Hempstead, Gillingham, ME7 3PQ 0.0 0.5 0.0 0.0 0.0 0.0 1.2 0.3 0.0 0.3 2.4 6.4 10.3 31.1 2.4 55.0
Marks & Spencer, Hempstead Valley Centre, Gillingham 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.1 0.0 0.7 0.9 0.3 1.4 0.5 3.8
Other stores, Hempstead Valley district centre 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.2 0.0 0.0 0.5 0.3 0.7 0.5 2.2
Sub-total, Hempstead Valley district centre 0.0 0.5 0.0 0.0 0.0 0.0 1.2 0.3 0.3 0.3 3.1 7.8 11.0 33.2 3.4 61.1
OthersCo-op, 11-13 Main Road, Hoo, Rochester, ME3 9AA (zone 7) 0.0 0.0 0.0 0.0 0.0 0.0 2.6 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 2.6
Co-op, 46-48 High Street, Snodland, Snodland , ME6 5DA 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 3.8 0.0 0.0 0.0 0.0 0.0 3.8
(B) Total for main stores & centres in Medway 0.0 1.4 0.2 0.5 0.0 0.3 30.4 1.2 52.5 23.5 48.9 61.7 104.6 123.3 8.9 457.5
Convenience goods floorspace outside Gravesham & Medway
Other stores in survey areaTesco Express, East Hill, Dartford (zone 1) 5.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 5.0
Iceland, High Street, Dartford (zone 1) 3.6 0.2 0.1 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 3.9
Co-op, Watchgate, Lane End, Dartford (zone 1) 2.8 0.0 0.0 0.3 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 3.0
ASDA Superstore, Crossways Boulevard, Greenhithe (zone 2) 19.7 11.5 2.0 1.0 0.0 0.0 0.1 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 34.4
Co-op, Nisa, 29-31 High Street, Swanscombe (zone 2) 0.0 2.4 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 2.4
Waitrose, 63 Station Road, Longfield, DA3 7QA (zone 3) 2.0 0.4 4.3 11.9 0.0 0.1 0.1 2.2 0.0 0.0 0.0 0.0 0.0 0.0 0.0 20.9
Co-op, The Row, New Ash Green, Longfield (zone 3) 0.0 0.0 0.2 3.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 3.2
Co-op, Hever Road, West Kingsdown (zone 4) 0.0 0.0 0.0 3.5 0.0 0.0 0.0 0.2 0.0 0.0 0.0 0.0 0.0 0.0 0.0 3.7
Co-op, 3 The Street, Upchurch, Sittingbourne (zone 15) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 1.8 1.8
Co-op, 37 High Street, Newington, Sittingbourne (zone 15) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 1.6 1.6
(C) Total for other stores in survey area (outside Gravesham & Medway) 33.1 14.5 6.6 19.7 0.0 0.1 0.2 2.3 0.0 0.0 0.0 0.0 0.0 0.0 3.4 80.0
Stores outside survey areaTesco Superstore, Lunsford Park, Larkfield, ME20 6RJ 0.0 0.0 0.2 1.9 0.0 0.1 0.2 0.3 0.0 12.2 0.2 0.0 1.6 0.0 0.0 16.6
Sainsbury's Superstore, Priory Market Place, Priory Shopping Centre, Dartford 10.7 0.0 0.0 1.2 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 11.8
ASDA Supercentre, London Road, Swanley 1.9 0.1 0.0 5.2 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 7.2
Sainsbury's, Priory Market Place, Priory Shopping Centre, Dartford 5.3 0.0 0.0 0.1 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 5.5
Sainsbury's Superstore, Avenue of Remembrance , Sittingbourne , ME10 4DN 0.0 0.2 0.0 1.6 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 5.2 7.1
Sainsbury's Superstore, Otford Road, Sevenoaks 0.0 0.0 0.0 6.6 0.0 0.0 0.0 0.1 0.0 0.0 0.0 0.0 0.0 0.0 0.0 6.7
ASDA Superstore, Avenue of Remembrance , Sittingbourne , ME10 4DN 0.0 0.0 0.0 0.0 1.2 0.2 0.0 0.0 0.0 0.0 0.0 0.0 0.8 0.0 3.5 5.6
ASDA Superstore, Alexander Grove, Kings Hill 0.0 0.1 0.0 0.5 0.0 0.0 0.0 0.2 0.0 1.2 0.5 0.0 0.0 1.5 0.0 4.1
Morrisons, New Hythe Lane, Larkfield, ME20 6PW 0.0 0.0 0.0 2.1 0.0 0.0 0.0 0.2 0.0 1.4 0.0 0.0 0.0 0.0 0.0 3.8
Dartford (other stores) 13.0 0.4 0.2 0.8 0.0 0.0 0.0 0.2 0.0 0.0 0.0 0.0 0.0 0.0 0.3 14.9
Sevenoaks (other stores) 0.0 0.0 0.0 6.6 0.0 0.0 0.0 0.9 0.0 0.0 0.0 0.0 0.0 0.0 0.0 7.5
Maidstone (other stores) 0.0 0.0 0.0 1.1 2.0 0.0 0.4 0.6 0.3 5.1 0.5 0.9 2.3 0.0 0.3 13.6
Sittingbourne (other stores) 0.4 0.4 0.0 2.0 0.0 0.0 0.0 0.0 0.2 0.4 0.0 0.0 0.0 0.0 6.2 9.6
All other foodstores outside survey area 4.2 0.6 0.5 4.1 2.0 0.1 1.6 0.5 0.0 2.4 0.8 0.5 2.7 1.5 2.3 23.7
(D) Total for other stores outside survey area 35.6 1.9 0.9 33.9 5.1 0.4 2.2 3.1 0.5 22.7 1.9 1.4 7.4 3.0 17.7 137.7
Local shops(E ) Local/small shops in survey area 4.1 2.3 4.2 6.1 5.5 2.6 6.0 3.4 8.4 5.7 7.0 5.9 10.2 16.5 0.6 88.4
Total (A+B+C+D+E) 83.7 37.4 37.4 72.4 152.6 20.3 42.3 21.8 65.9 53.1 58.8 70.2 122.6 143.0 30.8 1012.3
Convenience Capacity Modelling
Gravesham & Medway District CouncilsNorth Kent SHENA - Retail & Commercial Leisure Assessment 2015
2015 Baseline
Table 5bConvenience Goods Allocation 2020 - Spend (£) 2013 PricesZone Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Zone 15 Total
Centre/Store (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m)
Total available spend - 2020 90.6 40.5 40.0 76.8 161.8 21.5 45.0 23.1 70.2 56.7 62.6 74.7 130.6 152.2 33.2 1079.6
Convenience goods floorspace in Gravesham
Gravesend town centre stores (zone 5)Tesco Metro, Thamesgate Shopping Centre, Gravesend, DA11 0AF 0.6 0.8 0.3 0.2 16.4 1.9 0.2 0.2 0.0 0.0 0.0 0.0 0.0 0.0 0.0 20.6
Iceland, The Overcliff, Gravesend 0.0 0.3 0.3 0.3 0.3 0.1 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 1.3
Other stores, Gravesend town centre 0.3 0.9 0.2 0.3 10.6 1.7 0.0 0.3 0.0 0.0 0.0 0.0 0.0 0.0 0.0 14.4
Sub-total, Gravesend town centre stores 0.9 2.0 0.8 0.7 27.4 3.7 0.2 0.6 0.0 0.0 0.0 0.0 0.0 0.0 0.0 36.3
Other stores (zones 3, 5, 6 and 8)Morrisons, Coldharbour Road, Northfleet , Gravesend, DA11 8AB 2.6 0.6 6.0 2.7 43.7 4.3 0.2 4.4 0.6 0.0 0.1 0.0 0.2 0.0 0.0 65.3
ASDA Superstore, Imperial Retail Park, Thames Way, Gravesend , DA11 8JH 3.2 7.4 3.7 1.5 38.1 5.1 1.6 1.9 1.5 0.0 0.5 0.0 0.0 0.0 0.2 64.5
Sainsbury's Superstore, Wingfield Bank, Northfleet , Gravesend , DA11 8JH 3.3 5.7 9.0 5.7 25.7 2.6 1.1 5.0 2.6 0.6 0.4 0.9 0.0 0.2 0.0 62.7
ALDI, 55 London Road, Northfleet, Gravesend, DA11 9LY 1.1 2.3 1.6 1.4 10.0 1.3 0.2 0.7 0.0 0.5 0.0 0.0 0.0 0.0 0.0 19.1
LIDL, Imperial Retail Park, Thames Way, Gravesend, DA11 0DQ 0.8 0.4 1.5 1.0 4.6 1.1 0.2 0.1 0.0 0.2 0.0 0.3 0.3 0.0 0.0 10.3
Co-op, 60-62 The Parade, Istead Rise, Gravesend, DA13 9JF 0.0 0.3 4.7 0.0 1.0 0.0 0.3 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 6.3
(A) Total for main stores & centres in Gravesham 11.8 18.7 27.2 12.9 150.5 18.0 3.7 12.6 4.7 1.3 1.1 1.2 0.5 0.2 0.2 264.5
Convenience goods floorspace in Medway
Strood district centre (zone 9)ALDI, Friary Place, Strood, ME2 4TP 0.0 0.0 0.0 0.0 0.0 0.0 5.0 0.0 7.3 3.4 2.1 0.0 1.2 0.0 0.0 19.0
ASDA, High Street, Strood, ME2 4TR 0.0 0.0 0.0 0.0 0.0 0.0 1.1 0.1 5.4 0.5 0.2 0.0 0.8 0.0 0.0 8.1
Iceland, High Street, Strood 0.0 0.0 0.0 0.0 0.0 0.0 0.2 0.0 1.7 0.0 0.2 0.0 0.0 0.0 0.0 2.0
Other stores in Strood district centre 0.0 0.0 0.0 0.0 0.0 0.0 1.1 0.1 3.3 0.0 0.0 0.0 0.0 0.0 0.0 4.4
Sub-total, Strood district centre 0.0 0.0 0.0 0.0 0.0 0.0 7.3 0.1 17.7 3.9 2.5 0.0 2.0 0.0 0.0 33.5
Edge/out-of-centre stores in Strood (zone 9)Morrisons, Knight Road, Strood, ME2 2AA 0.0 0.0 0.0 0.0 0.0 0.2 10.3 0.2 19.0 4.3 7.8 1.4 4.9 0.2 0.3 48.7
Tesco Superstore, Charles Street, Strood, ME2 2DE 0.0 0.0 0.0 0.0 0.0 0.1 5.3 0.0 14.2 1.9 1.6 0.1 0.0 0.0 0.2 23.4
Sub-total, Strood edge/out-of-centre stores 0.0 0.0 0.0 0.0 0.0 0.3 15.6 0.2 33.2 6.2 9.4 1.5 4.9 0.2 0.5 72.1
Rochester district centre (zone 11)Rochester district centre 0.0 0.0 0.0 0.0 0.0 0.0 1.2 0.0 0.2 1.4 3.6 0.0 0.0 0.0 0.0 6.4
Sub-total, Rochester district centre 0.0 0.0 0.0 0.0 0.0 0.0 1.2 0.0 0.2 1.4 3.6 0.0 0.0 0.0 0.0 6.4
Chatham town centre (zone 12)Sainsbury's Superstore, Pentagon Shopping Centre, 68-72 The Pentagon, Chatham , ME4 4HP 0.0 0.4 0.0 0.0 0.0 0.0 0.4 0.2 0.9 1.9 9.1 1.8 7.2 1.0 0.0 22.9
Tesco Superstore, The Brook, Chatham, ME4 4NZ 0.0 0.0 0.0 0.0 0.0 0.0 0.6 0.0 0.1 0.5 3.1 0.2 10.4 0.0 0.2 15.1
Iceland, High Street, Chatham 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.9 0.2 2.5 0.0 0.0 3.5
Other stores, Chatham town centre 0.0 0.0 0.0 0.0 0.0 0.0 0.2 0.2 0.0 0.3 2.1 0.4 5.2 0.0 0.0 8.4
Sub-total, Chatham town centre 0.0 0.4 0.0 0.0 0.0 0.0 1.2 0.4 1.0 2.8 15.1 2.5 25.3 1.0 0.2 49.9
Chatham out-of-centre stores (zone 13)ASDA Superstore, Maidstone Road, Chatham, ME5 9SE 0.0 0.4 0.0 0.0 0.0 0.1 0.5 0.2 1.3 4.5 15.8 2.6 23.5 2.5 0.1 51.3
Morrisons, Princes Avenue, Walderslade, ME5 8BA 0.0 0.0 0.0 0.0 0.0 0.0 0.4 0.0 0.6 0.0 0.0 0.8 19.8 3.2 0.0 24.7
Co-op, Walderslade Road, Chatham, ME5 9LL 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.2 0.0 0.2 0.0 8.0 1.5 0.0 9.9
Sub-total, Chatham out-of-centre stores 0.0 0.4 0.0 0.0 0.0 0.1 0.9 0.2 2.0 4.5 16.1 3.3 51.3 7.1 0.1 85.9
Gillingham district centre (zone 12)Co-op, High Street, Gillingham, ME7 1AL 0.0 0.0 0.0 0.0 0.0 0.0 0.1 0.0 0.0 0.0 0.5 3.2 0.0 0.0 0.0 3.7
Iceland, High Street, Gillingham 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.1 0.3 3.2 0.0 0.2 0.0 3.8
Other stores, Gillingham district centre 0.0 0.0 0.2 0.0 0.0 0.0 0.1 0.0 0.0 0.5 0.1 11.1 1.3 9.2 0.0 22.6
Sub-total, Gillingham district centre 0.0 0.0 0.2 0.0 0.0 0.0 0.1 0.0 0.0 0.6 0.9 17.5 1.3 9.4 0.0 30.2
Edge/out-of-centre stores in Gillingham (zone 12/zone 14)ALDI, 70 Duncan Road, Gillingham, ME7 4JS 0.0 0.3 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.2 16.1 3.8 7.8 0.0 28.2
Tesco Extra, Courteney Road, Gillingham, ME8 0GX 0.0 0.0 0.0 0.0 0.0 0.0 1.4 0.0 0.7 1.3 0.9 12.0 7.0 43.4 2.3 69.2
Tesco Express, 48-52 Sturdee Avenue, Gillingham, ME7 2HN 0.0 0.0 0.0 0.6 0.0 0.0 0.0 0.0 0.0 0.0 0.0 2.8 4.1 1.3 0.5 9.4
Sub-total, Gillingham edge/out-of-centre stores 0.0 0.3 0.0 0.6 0.0 0.0 1.4 0.0 0.7 1.3 1.1 31.0 14.9 52.6 2.8 106.8
Rainham district centre stores (zone 14)Tesco Metro, 1 Rainham Centre, Rainham, Gillingham , ME8 7HW 0.0 0.0 0.0 0.0 0.0 0.0 0.5 0.0 0.4 0.0 0.0 0.9 0.0 19.1 1.4 22.5
Iceland, Rainham District Shopping Centre, Rainham 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.3 0.0 2.1 0.4 2.8
Other stores, Rainham district centre 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.4 0.0 0.0 0.3 0.0 4.3 0.6 5.5
Sub-total, Rainham district centre 0.0 0.0 0.0 0.0 0.0 0.0 0.5 0.0 0.8 0.0 0.0 1.5 0.0 25.5 2.4 30.8
Hempstead Valley district centre stores (zone 14)Sainsbury's Superstore, Hempstead Valley Drive, Hempstead, Gillingham, ME7 3PQ 0.0 0.5 0.0 0.0 0.0 0.0 1.3 0.3 0.0 0.3 2.6 6.9 11.0 33.2 2.6 58.6
Marks & Spencer, Hempstead Valley Centre, Gillingham 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.1 0.0 0.7 1.0 0.3 1.5 0.5 4.1
Other stores, Hempstead Valley district centre 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.2 0.0 0.0 0.5 0.4 0.7 0.6 2.4
Sub-total, Hempstead Valley district centre 0.0 0.5 0.0 0.0 0.0 0.0 1.3 0.3 0.3 0.3 3.3 8.4 11.7 35.4 3.6 65.1
OthersCo-op, 11-13 Main Road, Hoo, Rochester, ME3 9AA (zone 7) 0.0 0.0 0.0 0.0 0.0 0.0 2.7 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 2.7
Co-op, 46-48 High Street, Snodland, Snodland , ME6 5DA 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 4.1 0.0 0.0 0.0 0.0 0.0 4.1
(B) Total for main stores & centres in Medway 0.0 1.6 0.2 0.6 0.0 0.3 32.3 1.3 56.0 25.1 52.1 65.7 111.4 131.2 9.6 487.4
Convenience goods floorspace outside Gravesham & Medway
Other stores in survey areaTesco Express, East Hill, Dartford (zone 1) 5.5 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 5.5
Iceland, High Street, Dartford (zone 1) 3.9 0.2 0.1 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 4.2
Co-op, Watchgate, Lane End, Dartford (zone 1) 3.0 0.0 0.0 0.3 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 3.3
ASDA Superstore, Crossways Boulevard, Greenhithe (zone 2) 21.3 12.5 2.2 1.1 0.0 0.0 0.2 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 37.2
Co-op, Nisa, 29-31 High Street, Swanscombe (zone 2) 0.0 2.6 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 2.6
Waitrose, 63 Station Road, Longfield, DA3 7QA (zone 3) 2.2 0.4 4.6 12.6 0.0 0.1 0.1 2.3 0.0 0.0 0.0 0.0 0.0 0.0 0.0 22.3
Co-op, The Row, New Ash Green, Longfield (zone 3) 0.0 0.0 0.2 3.2 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 3.4
Co-op, Hever Road, West Kingsdown (zone 4) 0.0 0.0 0.0 3.7 0.0 0.0 0.0 0.2 0.0 0.0 0.0 0.0 0.0 0.0 0.0 3.9
Co-op, 3 The Street, Upchurch, Sittingbourne (zone 15) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 2.0 2.0
Co-op, 37 High Street, Newington, Sittingbourne (zone 15) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 1.7 1.7
(C) Total for other stores in survey area (outside Gravesham & Medway) 35.8 15.7 7.1 20.9 0.0 0.1 0.3 2.5 0.0 0.0 0.0 0.0 0.0 0.0 3.7 86.0
Stores outside survey areaTesco Superstore, Lunsford Park, Larkfield, ME20 6RJ 0.0 0.0 0.2 2.0 0.0 0.1 0.2 0.4 0.0 13.1 0.2 0.0 1.7 0.0 0.0 17.7
Sainsbury's Superstore, Priory Market Place, Priory Shopping Centre, Dartford 11.5 0.0 0.0 1.3 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 12.8
ASDA Supercentre, London Road, Swanley 2.1 0.1 0.0 5.5 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 7.7
Sainsbury's, Priory Market Place, Priory Shopping Centre, Dartford 5.7 0.1 0.1 0.2 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 6.0
Sainsbury's Superstore, Avenue of Remembrance , Sittingbourne , ME10 4DN 0.0 0.3 0.0 1.7 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 5.6 7.6
Sainsbury's Superstore, Otford Road, Sevenoaks 0.0 0.0 0.0 7.0 0.0 0.0 0.0 0.1 0.0 0.0 0.0 0.0 0.0 0.0 0.0 7.1
ASDA Superstore, Avenue of Remembrance , Sittingbourne , ME10 4DN 0.0 0.0 0.0 0.0 1.3 0.2 0.0 0.0 0.0 0.0 0.0 0.0 0.8 0.0 3.8 6.0
ASDA Superstore, Alexander Grove, Kings Hill 0.0 0.1 0.0 0.6 0.0 0.0 0.0 0.2 0.0 1.3 0.6 0.0 0.0 1.6 0.0 4.3
Morrisons, New Hythe Lane, Larkfield, ME20 6PW 0.0 0.0 0.0 2.3 0.0 0.0 0.0 0.3 0.0 1.5 0.0 0.0 0.0 0.0 0.0 4.0
Dartford (other stores) 14.1 0.4 0.3 0.8 0.0 0.0 0.0 0.2 0.0 0.0 0.0 0.0 0.0 0.0 0.3 16.1
Sevenoaks (other stores) 0.0 0.0 0.0 7.0 0.0 0.0 0.0 1.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 8.0
Maidstone (other stores) 0.0 0.1 0.0 1.2 2.1 0.0 0.5 0.6 0.3 5.5 0.5 1.0 2.5 0.0 0.3 14.5
Sittingbourne (other stores) 0.5 0.4 0.0 2.1 0.0 0.0 0.0 0.0 0.2 0.4 0.0 0.0 0.0 0.0 6.7 10.3
All other foodstores outside survey area 4.6 0.6 0.5 4.4 2.1 0.1 1.7 0.5 0.0 2.5 0.8 0.6 2.9 1.6 2.4 25.3
(D) Total for other stores outside survey area 38.5 2.0 1.0 36.0 5.4 0.4 2.4 3.3 0.5 24.2 2.1 1.5 7.8 3.2 19.1 147.5
Local shops(E ) Local/small shops in survey area 4.5 2.5 4.4 6.5 5.8 2.7 6.3 3.5 9.0 6.1 7.4 6.2 10.8 17.5 0.7 94.2
Total (A+B+C+D+E) 90.6 40.5 40.0 76.8 161.8 21.5 45.0 23.1 70.2 56.7 62.6 74.7 130.6 152.2 33.2 1079.6
Convenience Capacity Modelling
Gravesham & Medway District CouncilsNorth Kent SHENA - Retail & Commercial Leisure Assessment 2015
2015 Baseline
Table 5cConvenience Goods Allocation 2025 - Spend (£) 2013 PricesZone Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Zone 15 Total
Centre/Store (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m)
Total available spend - 2025 97.6 43.6 42.8 81.8 171.6 22.9 47.9 24.5 74.7 60.5 66.6 79.5 139.1 162.0 35.8 1150.9
Convenience goods floorspace in Gravesham
Gravesend town centre stores (zone 5)Tesco Metro, Thamesgate Shopping Centre, Gravesend, DA11 0AF 0.6 0.9 0.3 0.2 17.4 2.0 0.2 0.3 0.0 0.0 0.0 0.0 0.0 0.0 0.0 21.9
Iceland, The Overcliff, Gravesend 0.0 0.3 0.3 0.3 0.4 0.1 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 1.4
Other stores, Gravesend town centre 0.3 1.0 0.3 0.3 11.3 1.8 0.0 0.3 0.0 0.0 0.0 0.0 0.0 0.0 0.0 15.3
Sub-total, Gravesend town centre stores 0.9 2.2 0.9 0.8 29.0 3.9 0.2 0.6 0.0 0.0 0.0 0.0 0.0 0.0 0.0 38.5
Other stores (zones 3, 5, 6 and 8)Morrisons, Coldharbour Road, Northfleet , Gravesend, DA11 8AB 2.8 0.6 6.4 2.9 46.4 4.6 0.2 4.7 0.7 0.0 0.1 0.0 0.2 0.0 0.0 69.4
ASDA Superstore, Imperial Retail Park, Thames Way, Gravesend , DA11 8JH 3.4 7.9 4.0 1.6 40.4 5.4 1.7 2.0 1.6 0.0 0.6 0.0 0.0 0.0 0.2 68.6
Sainsbury's Superstore, Wingfield Bank, Northfleet , Gravesend , DA11 8JH 3.5 6.2 9.6 6.0 27.3 2.7 1.2 5.3 2.7 0.7 0.5 1.0 0.0 0.2 0.0 66.8
ALDI, 55 London Road, Northfleet, Gravesend, DA11 9LY 1.2 2.5 1.8 1.5 10.6 1.3 0.2 0.7 0.0 0.5 0.0 0.0 0.0 0.0 0.0 20.3
LIDL, Imperial Retail Park, Thames Way, Gravesend, DA11 0DQ 0.9 0.4 1.6 1.0 4.9 1.1 0.2 0.1 0.0 0.2 0.0 0.3 0.4 0.0 0.0 11.0
Co-op, 60-62 The Parade, Istead Rise, Gravesend, DA13 9JF 0.0 0.3 5.1 0.0 1.1 0.0 0.4 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 6.8
(A) Total for main stores & centres in Gravesham 12.7 20.1 29.1 13.7 159.6 19.1 4.0 13.3 5.0 1.4 1.1 1.3 0.5 0.2 0.2 281.4
Convenience goods floorspace in Medway
Strood district centre (zone 9)ALDI, Friary Place, Strood, ME2 4TP 0.0 0.0 0.0 0.0 0.0 0.0 5.3 0.0 7.8 3.6 2.3 0.0 1.3 0.0 0.0 20.2
ASDA, High Street, Strood, ME2 4TR 0.0 0.0 0.0 0.0 0.0 0.0 1.1 0.1 5.7 0.5 0.2 0.0 0.8 0.0 0.0 8.6
Iceland, High Street, Strood 0.0 0.0 0.0 0.0 0.0 0.0 0.2 0.0 1.8 0.0 0.2 0.0 0.0 0.0 0.0 2.2
Other stores in Strood district centre 0.0 0.0 0.0 0.0 0.0 0.0 1.2 0.1 3.5 0.0 0.0 0.0 0.0 0.0 0.0 4.7
Sub-total, Strood district centre 0.0 0.0 0.0 0.0 0.0 0.0 7.8 0.1 18.8 4.1 2.7 0.0 2.1 0.0 0.0 35.7
Edge/out-of-centre stores in Strood (zone 9)Morrisons, Knight Road, Strood, ME2 2AA 0.0 0.0 0.0 0.0 0.0 0.2 11.0 0.3 20.3 4.6 8.3 1.5 5.2 0.2 0.3 51.8
Tesco Superstore, Charles Street, Strood, ME2 2DE 0.0 0.0 0.0 0.0 0.0 0.1 5.6 0.0 15.1 2.1 1.7 0.1 0.0 0.0 0.2 24.9
Sub-total, Strood edge/out-of-centre stores 0.0 0.0 0.0 0.0 0.0 0.3 16.6 0.3 35.4 6.6 10.0 1.6 5.2 0.2 0.5 76.8
Rochester district centre (zone 11)Rochester district centre 0.0 0.0 0.0 0.0 0.0 0.0 1.2 0.0 0.2 1.5 3.9 0.0 0.0 0.0 0.0 6.8
Sub-total, Rochester district centre 0.0 0.0 0.0 0.0 0.0 0.0 1.2 0.0 0.2 1.5 3.9 0.0 0.0 0.0 0.0 6.8
Chatham town centre (zone 12)Sainsbury's Superstore, Pentagon Shopping Centre, 68-72 The Pentagon, Chatham , ME4 4HP 0.0 0.4 0.0 0.0 0.0 0.0 0.5 0.2 0.9 2.1 9.7 1.9 7.7 1.1 0.0 24.4
Tesco Superstore, The Brook, Chatham, ME4 4NZ 0.0 0.0 0.0 0.0 0.0 0.0 0.7 0.0 0.1 0.6 3.3 0.2 11.1 0.0 0.2 16.0
Iceland, High Street, Chatham 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.9 0.2 2.6 0.0 0.0 3.7
Other stores, Chatham town centre 0.0 0.0 0.0 0.0 0.0 0.0 0.2 0.2 0.0 0.4 2.2 0.4 5.6 0.0 0.0 8.9
Sub-total, Chatham town centre 0.0 0.4 0.0 0.0 0.0 0.0 1.3 0.4 1.0 3.0 16.1 2.7 27.0 1.1 0.2 53.1
Chatham out-of-centre stores (zone 13)ASDA Superstore, Maidstone Road, Chatham, ME5 9SE 0.0 0.4 0.0 0.0 0.0 0.1 0.5 0.3 1.3 4.8 16.9 2.7 25.0 2.7 0.1 54.7
Morrisons, Princes Avenue, Walderslade, ME5 8BA 0.0 0.0 0.0 0.0 0.0 0.0 0.5 0.0 0.6 0.0 0.0 0.8 21.0 3.4 0.0 26.3
Co-op, Walderslade Road, Chatham, ME5 9LL 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.2 0.0 0.2 0.0 8.5 1.6 0.0 10.6
Sub-total, Chatham out-of-centre stores 0.0 0.4 0.0 0.0 0.0 0.1 1.0 0.3 2.1 4.8 17.1 3.5 54.6 7.6 0.1 91.5
Gillingham district centre (zone 12)Co-op, High Street, Gillingham, ME7 1AL 0.0 0.0 0.0 0.0 0.0 0.0 0.1 0.0 0.0 0.0 0.5 3.4 0.0 0.0 0.0 4.0
Iceland, High Street, Gillingham 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.1 0.3 3.4 0.0 0.2 0.0 4.1
Other stores, Gillingham district centre 0.0 0.0 0.3 0.0 0.0 0.0 0.1 0.0 0.0 0.5 0.1 11.8 1.4 9.8 0.0 24.1
Sub-total, Gillingham district centre 0.0 0.0 0.3 0.0 0.0 0.0 0.1 0.0 0.0 0.7 0.9 18.6 1.4 10.0 0.0 32.1
Edge/out-of-centre stores in Gillingham (zone 12/zone 14)ALDI, 70 Duncan Road, Gillingham, ME7 4JS 0.0 0.3 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.2 17.2 4.0 8.3 0.0 30.0
Tesco Extra, Courteney Road, Gillingham, ME8 0GX 0.0 0.0 0.0 0.0 0.0 0.0 1.5 0.0 0.8 1.4 1.0 12.8 7.5 46.2 2.5 73.7
Tesco Express, 48-52 Sturdee Avenue, Gillingham, ME7 2HN 0.0 0.0 0.0 0.6 0.0 0.0 0.0 0.0 0.0 0.0 0.0 3.0 4.4 1.4 0.6 10.0
Sub-total, Gillingham edge/out-of-centre stores 0.0 0.3 0.0 0.6 0.0 0.0 1.5 0.0 0.8 1.4 1.2 33.0 15.9 55.9 3.1 113.7
Rainham district centre stores (zone 14)Tesco Metro, 1 Rainham Centre, Rainham, Gillingham , ME8 7HW 0.0 0.0 0.0 0.0 0.0 0.0 0.6 0.0 0.4 0.0 0.0 1.0 0.0 20.4 1.5 23.9
Iceland, Rainham District Shopping Centre, Rainham 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.3 0.0 2.2 0.5 3.0
Other stores, Rainham district centre 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.4 0.0 0.0 0.3 0.0 4.5 0.6 5.9
Sub-total, Rainham district centre 0.0 0.0 0.0 0.0 0.0 0.0 0.6 0.0 0.9 0.0 0.0 1.6 0.0 27.1 2.6 32.8
Hempstead Valley district centre stores (zone 14)Sainsbury's Superstore, Hempstead Valley Drive, Hempstead, Gillingham, ME7 3PQ 0.0 0.6 0.0 0.0 0.0 0.0 1.4 0.3 0.0 0.4 2.7 7.3 11.7 35.3 2.8 62.4
Marks & Spencer, Hempstead Valley Centre, Gillingham 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.1 0.0 0.8 1.0 0.3 1.6 0.6 4.4
Other stores, Hempstead Valley district centre 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.2 0.0 0.0 0.6 0.4 0.8 0.6 2.6
Sub-total, Hempstead Valley district centre 0.0 0.6 0.0 0.0 0.0 0.0 1.4 0.3 0.3 0.4 3.5 8.9 12.5 37.6 3.9 69.3
OthersCo-op, 11-13 Main Road, Hoo, Rochester, ME3 9AA (zone 7) 0.0 0.0 0.0 0.0 0.0 0.0 2.9 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 2.9
Co-op, 46-48 High Street, Snodland, Snodland , ME6 5DA 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 4.4 0.0 0.0 0.0 0.0 0.0 4.4
(B) Total for main stores & centres in Medway 0.0 1.7 0.3 0.6 0.0 0.4 34.4 1.3 59.6 26.8 55.4 70.0 118.6 139.6 10.3 519.0
Convenience goods floorspace outside Gravesham & Medway
Other stores in survey areaTesco Express, East Hill, Dartford (zone 1) 5.9 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 5.9
Iceland, High Street, Dartford (zone 1) 4.2 0.2 0.1 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 4.6
Co-op, Watchgate, Lane End, Dartford (zone 1) 3.2 0.0 0.0 0.3 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 3.5
ASDA Superstore, Crossways Boulevard, Greenhithe (zone 2) 22.9 13.5 2.3 1.2 0.0 0.0 0.2 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 40.0
Co-op, Nisa, 29-31 High Street, Swanscombe (zone 2) 0.0 2.8 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 2.8
Waitrose, 63 Station Road, Longfield, DA3 7QA (zone 3) 2.3 0.4 4.9 13.4 0.0 0.1 0.1 2.4 0.0 0.0 0.0 0.0 0.0 0.0 0.0 23.8
Co-op, The Row, New Ash Green, Longfield (zone 3) 0.0 0.0 0.2 3.4 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 3.6
Co-op, Hever Road, West Kingsdown (zone 4) 0.0 0.0 0.0 4.0 0.0 0.0 0.0 0.2 0.0 0.0 0.0 0.0 0.0 0.0 0.0 4.2
Co-op, 3 The Street, Upchurch, Sittingbourne (zone 15) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 2.1 2.1
Co-op, 37 High Street, Newington, Sittingbourne (zone 15) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 1.8 1.8
(C) Total for other stores in survey area (outside Gravesham & Medway) 38.6 16.9 7.6 22.3 0.0 0.1 0.3 2.6 0.0 0.0 0.0 0.0 0.0 0.0 3.9 92.3
Stores outside survey areaTesco Superstore, Lunsford Park, Larkfield, ME20 6RJ 0.0 0.0 0.2 2.1 0.0 0.1 0.2 0.4 0.0 13.9 0.2 0.0 1.8 0.0 0.0 18.9
Sainsbury's Superstore, Priory Market Place, Priory Shopping Centre, Dartford 12.4 0.0 0.0 1.3 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 13.8
ASDA Supercentre, London Road, Swanley 2.3 0.1 0.0 5.9 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 8.3
Sainsbury's, Priory Market Place, Priory Shopping Centre, Dartford 6.2 0.1 0.1 0.2 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 6.5
Sainsbury's Superstore, Avenue of Remembrance , Sittingbourne , ME10 4DN 0.0 0.3 0.0 1.8 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 6.1 8.1
Sainsbury's Superstore, Otford Road, Sevenoaks 0.0 0.0 0.0 7.4 0.0 0.0 0.0 0.1 0.0 0.0 0.0 0.0 0.0 0.0 0.0 7.5
ASDA Superstore, Avenue of Remembrance , Sittingbourne , ME10 4DN 0.0 0.0 0.0 0.0 1.3 0.2 0.0 0.0 0.0 0.0 0.0 0.0 0.9 0.0 4.0 6.4
ASDA Superstore, Alexander Grove, Kings Hill 0.0 0.1 0.0 0.6 0.0 0.0 0.0 0.2 0.0 1.3 0.6 0.0 0.0 1.8 0.0 4.6
Morrisons, New Hythe Lane, Larkfield, ME20 6PW 0.0 0.0 0.0 2.4 0.0 0.0 0.0 0.3 0.0 1.6 0.0 0.0 0.0 0.0 0.0 4.3
Dartford (other stores) 15.2 0.4 0.3 0.9 0.0 0.0 0.0 0.3 0.0 0.0 0.0 0.0 0.0 0.0 0.3 17.3
Sevenoaks (other stores) 0.0 0.0 0.0 7.4 0.0 0.0 0.0 1.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 8.5
Maidstone (other stores) 0.0 0.1 0.0 1.3 2.2 0.0 0.5 0.7 0.3 5.9 0.5 1.0 2.7 0.0 0.3 15.4
Sittingbourne (other stores) 0.5 0.4 0.0 2.3 0.0 0.0 0.0 0.0 0.2 0.4 0.0 0.0 0.0 0.0 7.2 11.1
All other foodstores outside survey area 4.9 0.7 0.6 4.7 2.2 0.1 1.8 0.6 0.0 2.7 0.9 0.6 3.1 1.7 2.6 27.0
(D) Total for other stores outside survey area 41.5 2.2 1.1 38.3 5.8 0.4 2.5 3.5 0.6 25.8 2.2 1.6 8.3 3.4 20.6 157.8
Local shops(E ) Local/small shops in survey area 4.8 2.7 4.8 6.9 6.2 2.9 6.8 3.8 9.6 6.5 7.9 6.6 11.6 18.7 0.7 100.3
Total (A+B+C+D+E) 97.6 43.6 42.8 81.8 171.6 22.9 47.9 24.5 74.7 60.5 66.6 79.5 139.1 162.0 35.8 1150.9
Convenience Capacity Modelling
Gravesham & Medway District CouncilsNorth Kent SHENA - Retail & Commercial Leisure Assessment 2015
2015 Baseline
Table 5dConvenience Goods Allocation 2028 - Spend (£) 2013 PricesZone Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Zone 15 Total
Centre/Store (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m)
Total available spend - 2028 101.9 45.5 44.5 84.8 177.8 23.7 49.7 25.4 77.6 62.9 69.2 82.6 144.4 168.2 37.3 1195.5
Convenience goods floorspace in Gravesham
Gravesend town centre stores (zone 5)Tesco Metro, Thamesgate Shopping Centre, Gravesend, DA11 0AF 0.6 0.9 0.3 0.2 18.0 2.1 0.2 0.3 0.0 0.0 0.0 0.0 0.0 0.0 0.0 22.7
Iceland, The Overcliff, Gravesend 0.0 0.3 0.3 0.3 0.4 0.1 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 1.4
Other stores, Gravesend town centre 0.4 1.0 0.3 0.3 11.7 1.9 0.0 0.4 0.0 0.0 0.0 0.0 0.0 0.0 0.0 15.8
Sub-total, Gravesend town centre stores 1.0 2.2 0.9 0.8 30.1 4.1 0.2 0.6 0.0 0.0 0.0 0.0 0.0 0.0 0.0 39.9
Other stores (zones 3, 5, 6 and 8)Morrisons, Coldharbour Road, Northfleet , Gravesend, DA11 8AB 2.9 0.6 6.6 3.0 48.0 4.7 0.2 4.9 0.7 0.0 0.1 0.0 0.2 0.0 0.0 72.0
ASDA Superstore, Imperial Retail Park, Thames Way, Gravesend , DA11 8JH 3.5 8.3 4.1 1.6 41.9 5.6 1.7 2.0 1.7 0.0 0.6 0.0 0.0 0.0 0.2 71.2
Sainsbury's Superstore, Wingfield Bank, Northfleet , Gravesend , DA11 8JH 3.7 6.5 9.9 6.2 28.2 2.8 1.2 5.4 2.8 0.7 0.5 1.0 0.0 0.2 0.0 69.4
ALDI, 55 London Road, Northfleet, Gravesend, DA11 9LY 1.2 2.6 1.8 1.5 11.0 1.4 0.2 0.7 0.0 0.5 0.0 0.0 0.0 0.0 0.0 21.1
LIDL, Imperial Retail Park, Thames Way, Gravesend, DA11 0DQ 0.9 0.4 1.6 1.1 5.1 1.2 0.2 0.1 0.0 0.2 0.0 0.3 0.4 0.0 0.0 11.4
Co-op, 60-62 The Parade, Istead Rise, Gravesend, DA13 9JF 0.0 0.3 5.3 0.0 1.1 0.0 0.4 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 7.0
(A) Total for main stores & centres in Gravesham 13.3 21.0 30.3 14.2 165.4 19.8 4.1 13.8 5.2 1.4 1.2 1.3 0.6 0.2 0.2 292.0
Convenience goods floorspace in Medway
Strood district centre (zone 9)ALDI, Friary Place, Strood, ME2 4TP 0.0 0.0 0.0 0.0 0.0 0.0 5.5 0.0 8.1 3.7 2.3 0.0 1.3 0.0 0.0 21.0
ASDA, High Street, Strood, ME2 4TR 0.0 0.0 0.0 0.0 0.0 0.0 1.2 0.1 6.0 0.6 0.3 0.0 0.9 0.0 0.0 8.9
Iceland, High Street, Strood 0.0 0.0 0.0 0.0 0.0 0.0 0.2 0.0 1.9 0.0 0.2 0.0 0.0 0.0 0.0 2.2
Other stores in Strood district centre 0.0 0.0 0.0 0.0 0.0 0.0 1.2 0.1 3.6 0.0 0.0 0.0 0.0 0.0 0.0 4.9
Sub-total, Strood district centre 0.0 0.0 0.0 0.0 0.0 0.0 8.1 0.2 19.6 4.3 2.8 0.0 2.2 0.0 0.0 37.1
Edge/out-of-centre stores in Strood (zone 9)Morrisons, Knight Road, Strood, ME2 2AA 0.0 0.0 0.0 0.0 0.0 0.2 11.4 0.3 21.1 4.8 8.6 1.5 5.4 0.2 0.3 53.8
Tesco Superstore, Charles Street, Strood, ME2 2DE 0.0 0.0 0.0 0.0 0.0 0.1 5.8 0.0 15.7 2.1 1.8 0.1 0.0 0.0 0.2 25.9
Sub-total, Strood edge/out-of-centre stores 0.0 0.0 0.0 0.0 0.0 0.3 17.2 0.3 36.7 6.9 10.4 1.7 5.4 0.2 0.6 79.7
Rochester district centre (zone 11)Rochester district centre 0.0 0.0 0.0 0.0 0.0 0.0 1.3 0.0 0.2 1.5 4.0 0.0 0.0 0.0 0.0 7.1
Sub-total, Rochester district centre 0.0 0.0 0.0 0.0 0.0 0.0 1.3 0.0 0.2 1.5 4.0 0.0 0.0 0.0 0.0 7.1
Chatham town centre (zone 12)Sainsbury's Superstore, Pentagon Shopping Centre, 68-72 The Pentagon, Chatham , ME4 4HP 0.0 0.4 0.0 0.0 0.0 0.0 0.5 0.2 0.9 2.1 10.1 2.0 7.9 1.1 0.0 25.4
Tesco Superstore, The Brook, Chatham, ME4 4NZ 0.0 0.0 0.0 0.0 0.0 0.0 0.7 0.0 0.1 0.6 3.4 0.2 11.5 0.0 0.2 16.7
Iceland, High Street, Chatham 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 1.0 0.2 2.7 0.0 0.0 3.9
Other stores, Chatham town centre 0.0 0.0 0.0 0.0 0.0 0.0 0.2 0.2 0.0 0.4 2.3 0.4 5.8 0.0 0.0 9.2
Sub-total, Chatham town centre 0.0 0.4 0.0 0.0 0.0 0.0 1.3 0.4 1.1 3.1 16.7 2.8 28.0 1.1 0.2 55.2
Chatham out-of-centre stores (zone 13)ASDA Superstore, Maidstone Road, Chatham, ME5 9SE 0.0 0.4 0.0 0.0 0.0 0.1 0.5 0.3 1.4 5.0 17.5 2.8 26.0 2.8 0.1 56.8
Morrisons, Princes Avenue, Walderslade, ME5 8BA 0.0 0.0 0.0 0.0 0.0 0.0 0.5 0.0 0.6 0.0 0.0 0.8 21.8 3.5 0.0 27.3
Co-op, Walderslade Road, Chatham, ME5 9LL 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.2 0.0 0.3 0.0 8.9 1.6 0.0 11.0
Sub-total, Chatham out-of-centre stores 0.0 0.4 0.0 0.0 0.0 0.1 1.0 0.3 2.2 5.0 17.8 3.6 56.7 7.9 0.1 95.0
Gillingham district centre (zone 12)Co-op, High Street, Gillingham, ME7 1AL 0.0 0.0 0.0 0.0 0.0 0.0 0.1 0.0 0.0 0.0 0.5 3.5 0.0 0.0 0.0 4.1
Iceland, High Street, Gillingham 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.1 0.3 3.5 0.0 0.2 0.0 4.2
Other stores, Gillingham district centre 0.0 0.0 0.3 0.0 0.0 0.0 0.1 0.0 0.0 0.6 0.1 12.3 1.5 10.2 0.0 25.0
Sub-total, Gillingham district centre 0.0 0.0 0.3 0.0 0.0 0.0 0.2 0.0 0.0 0.7 1.0 19.4 1.5 10.4 0.0 33.4
Edge/out-of-centre stores in Gillingham (zone 12/zone 14)ALDI, 70 Duncan Road, Gillingham, ME7 4JS 0.0 0.3 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.3 17.8 4.2 8.6 0.0 31.2
Tesco Extra, Courteney Road, Gillingham, ME8 0GX 0.0 0.0 0.0 0.0 0.0 0.0 1.6 0.0 0.8 1.5 1.0 13.3 7.8 48.0 2.6 76.5
Tesco Express, 48-52 Sturdee Avenue, Gillingham, ME7 2HN 0.0 0.0 0.0 0.6 0.0 0.0 0.0 0.0 0.0 0.0 0.0 3.1 4.6 1.5 0.6 10.4
Sub-total, Gillingham edge/out-of-centre stores 0.0 0.3 0.0 0.6 0.0 0.0 1.6 0.0 0.8 1.5 1.2 34.3 16.5 58.1 3.2 118.0
Rainham district centre stores (zone 14)Tesco Metro, 1 Rainham Centre, Rainham, Gillingham , ME8 7HW 0.0 0.0 0.0 0.0 0.0 0.0 0.6 0.0 0.5 0.0 0.0 1.0 0.0 21.2 1.6 24.8
Iceland, Rainham District Shopping Centre, Rainham 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.3 0.0 2.3 0.5 3.1
Other stores, Rainham district centre 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.5 0.0 0.0 0.3 0.0 4.7 0.6 6.1
Sub-total, Rainham district centre 0.0 0.0 0.0 0.0 0.0 0.0 0.6 0.0 0.9 0.0 0.0 1.6 0.0 28.2 2.7 34.0
Hempstead Valley district centre stores (zone 14)Sainsbury's Superstore, Hempstead Valley Drive, Hempstead, Gillingham, ME7 3PQ 0.0 0.6 0.0 0.0 0.0 0.0 1.4 0.3 0.0 0.4 2.8 7.6 12.2 36.6 2.9 64.8
Marks & Spencer, Hempstead Valley Centre, Gillingham 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.1 0.0 0.8 1.1 0.3 1.6 0.6 4.5
Other stores, Hempstead Valley district centre 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.2 0.0 0.0 0.6 0.4 0.8 0.6 2.7
Sub-total, Hempstead Valley district centre 0.0 0.6 0.0 0.0 0.0 0.0 1.4 0.3 0.3 0.4 3.6 9.2 12.9 39.1 4.1 72.0
OthersCo-op, 11-13 Main Road, Hoo, Rochester, ME3 9AA (zone 7) 0.0 0.0 0.0 0.0 0.0 0.0 3.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 3.0
Co-op, 46-48 High Street, Snodland, Snodland , ME6 5DA 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 4.5 0.0 0.0 0.0 0.0 0.0 4.5
(B) Total for main stores & centres in Medway 0.0 1.8 0.3 0.6 0.0 0.4 35.7 1.4 61.9 27.9 57.5 72.6 123.2 145.0 10.8 539.0
Convenience goods floorspace outside Gravesham & Medway
Other stores in survey areaTesco Express, East Hill, Dartford (zone 1) 6.1 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 6.1
Iceland, High Street, Dartford (zone 1) 4.4 0.2 0.1 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 4.8
Co-op, Watchgate, Lane End, Dartford (zone 1) 3.4 0.0 0.0 0.3 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 3.7
ASDA Superstore, Crossways Boulevard, Greenhithe (zone 2) 23.9 14.0 2.4 1.2 0.0 0.0 0.2 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 41.7
Co-op, Nisa, 29-31 High Street, Swanscombe (zone 2) 0.0 3.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 3.0
Waitrose, 63 Station Road, Longfield, DA3 7QA (zone 3) 2.5 0.4 5.1 13.9 0.0 0.1 0.1 2.5 0.0 0.0 0.0 0.0 0.0 0.0 0.0 24.7
Co-op, The Row, New Ash Green, Longfield (zone 3) 0.0 0.0 0.2 3.5 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 3.8
Co-op, Hever Road, West Kingsdown (zone 4) 0.0 0.0 0.0 4.1 0.0 0.0 0.0 0.2 0.0 0.0 0.0 0.0 0.0 0.0 0.0 4.3
Co-op, 3 The Street, Upchurch, Sittingbourne (zone 15) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 2.2 2.2
Co-op, 37 High Street, Newington, Sittingbourne (zone 15) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 1.9 1.9
(C) Total for other stores in survey area (outside Gravesham & Medway) 40.3 17.7 7.9 23.1 0.0 0.1 0.3 2.7 0.0 0.0 0.0 0.0 0.0 0.0 4.1 96.2
Stores outside survey areaTesco Superstore, Lunsford Park, Larkfield, ME20 6RJ 0.0 0.0 0.2 2.2 0.0 0.1 0.2 0.4 0.0 14.5 0.2 0.0 1.8 0.0 0.0 19.7
Sainsbury's Superstore, Priory Market Place, Priory Shopping Centre, Dartford 13.0 0.0 0.0 1.4 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 14.4
ASDA Supercentre, London Road, Swanley 2.4 0.1 0.0 6.1 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 8.6
Sainsbury's, Priory Market Place, Priory Shopping Centre, Dartford 6.5 0.1 0.1 0.2 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 6.7
Sainsbury's Superstore, Avenue of Remembrance , Sittingbourne , ME10 4DN 0.0 0.3 0.0 1.9 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 6.3 8.5
Sainsbury's Superstore, Otford Road, Sevenoaks 0.0 0.0 0.0 7.7 0.0 0.0 0.0 0.1 0.0 0.0 0.0 0.0 0.0 0.0 0.0 7.8
ASDA Superstore, Avenue of Remembrance , Sittingbourne , ME10 4DN 0.0 0.0 0.0 0.0 1.4 0.2 0.0 0.0 0.0 0.0 0.0 0.0 0.9 0.0 4.2 6.7
ASDA Superstore, Alexander Grove, Kings Hill 0.0 0.1 0.0 0.6 0.0 0.0 0.0 0.2 0.0 1.4 0.6 0.0 0.0 1.8 0.0 4.8
Morrisons, New Hythe Lane, Larkfield, ME20 6PW 0.0 0.0 0.0 2.5 0.0 0.0 0.0 0.3 0.0 1.6 0.0 0.0 0.0 0.0 0.0 4.4
Dartford (other stores) 15.8 0.5 0.3 0.9 0.0 0.0 0.0 0.3 0.0 0.0 0.0 0.0 0.0 0.0 0.3 18.1
Sevenoaks (other stores) 0.0 0.0 0.0 7.7 0.0 0.0 0.0 1.1 0.0 0.0 0.0 0.0 0.0 0.0 0.0 8.8
Maidstone (other stores) 0.0 0.1 0.0 1.3 2.3 0.0 0.5 0.7 0.4 6.1 0.5 1.1 2.8 0.0 0.3 16.0
Sittingbourne (other stores) 0.5 0.4 0.0 2.3 0.0 0.0 0.0 0.0 0.2 0.5 0.0 0.0 0.0 0.0 7.5 11.5
All other foodstores outside survey area 5.1 0.7 0.6 4.8 2.3 0.1 1.9 0.6 0.0 2.8 0.9 0.6 3.2 1.8 2.7 28.1
(D) Total for other stores outside survey area 43.3 2.3 1.1 39.7 6.0 0.4 2.6 3.6 0.6 26.9 2.3 1.7 8.7 3.6 21.5 164.1
Local shops(E ) Local/small shops in survey area 5.1 2.8 4.9 7.2 6.4 3.0 7.0 3.9 9.9 6.7 8.2 6.9 12.0 19.4 0.7 104.2
Total (A+B+C+D+E) 101.9 45.5 44.5 84.8 177.8 23.7 49.7 25.4 77.6 62.9 69.2 82.6 144.4 168.2 37.3 1195.5
Convenience Capacity Modelling
Gravesham & Medway District CouncilsNorth Kent SHENA - Retail & Commercial Leisure Assessment 2015
2015 Baseline
Table 5eConvenience Goods Allocation 2031 - Spend (£) 2013 PricesZone Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Zone 15 Total
Centre/Store (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m)
Total available spend - 2031 111.8 50.0 48.3 91.6 191.3 25.6 53.8 27.4 83.9 68.3 74.9 89.3 156.4 182.1 40.9 1295.7
Convenience goods floorspace in Gravesham
Gravesend town centre stores (zone 5)Tesco Metro, Thamesgate Shopping Centre, Gravesend, DA11 0AF 0.7 1.0 0.3 0.2 19.4 2.3 0.3 0.3 0.0 0.0 0.0 0.0 0.0 0.0 0.0 24.5
Iceland, The Overcliff, Gravesend 0.0 0.4 0.4 0.3 0.4 0.1 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 1.6
Other stores, Gravesend town centre 0.4 1.1 0.3 0.3 12.6 2.0 0.0 0.4 0.0 0.0 0.0 0.0 0.0 0.0 0.0 17.1
Sub-total, Gravesend town centre stores 1.1 2.5 1.0 0.9 32.4 4.4 0.3 0.7 0.0 0.0 0.0 0.0 0.0 0.0 0.0 43.1
Other stores (zones 3, 5, 6 and 8)Morrisons, Coldharbour Road, Northfleet , Gravesend, DA11 8AB 3.2 0.7 7.2 3.2 51.7 5.1 0.2 5.3 0.8 0.0 0.1 0.0 0.2 0.0 0.0 77.6
ASDA Superstore, Imperial Retail Park, Thames Way, Gravesend , DA11 8JH 3.9 9.1 4.5 1.7 45.1 6.0 1.9 2.2 1.8 0.0 0.6 0.0 0.0 0.0 0.2 77.0
Sainsbury's Superstore, Wingfield Bank, Northfleet , Gravesend , DA11 8JH 4.1 7.1 10.8 6.7 30.4 3.0 1.3 5.9 3.1 0.8 0.5 1.1 0.0 0.3 0.0 75.0
ALDI, 55 London Road, Northfleet, Gravesend, DA11 9LY 1.3 2.9 2.0 1.7 11.8 1.5 0.3 0.8 0.0 0.6 0.0 0.0 0.0 0.0 0.0 22.8
LIDL, Imperial Retail Park, Thames Way, Gravesend, DA11 0DQ 1.0 0.5 1.8 1.1 5.4 1.3 0.2 0.1 0.0 0.2 0.0 0.3 0.4 0.0 0.0 12.3
Co-op, 60-62 The Parade, Istead Rise, Gravesend, DA13 9JF 0.0 0.3 5.7 0.0 1.2 0.0 0.4 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 7.6
(A) Total for main stores & centres in Gravesham 14.6 23.1 32.9 15.4 178.0 21.4 4.5 14.9 5.6 1.6 1.3 1.5 0.6 0.3 0.2 315.6
Convenience goods floorspace in Medway
Strood district centre (zone 9)ALDI, Friary Place, Strood, ME2 4TP 0.0 0.0 0.0 0.0 0.0 0.0 6.0 0.0 8.7 4.0 2.5 0.0 1.4 0.0 0.0 22.7
ASDA, High Street, Strood, ME2 4TR 0.0 0.0 0.0 0.0 0.0 0.0 1.3 0.1 6.4 0.6 0.3 0.0 0.9 0.0 0.0 9.6
Iceland, High Street, Strood 0.0 0.0 0.0 0.0 0.0 0.0 0.2 0.0 2.0 0.0 0.2 0.0 0.0 0.0 0.0 2.4
Other stores in Strood district centre 0.0 0.0 0.0 0.0 0.0 0.0 1.3 0.1 3.9 0.0 0.0 0.0 0.0 0.0 0.0 5.3
Sub-total, Strood district centre 0.0 0.0 0.0 0.0 0.0 0.0 8.8 0.2 21.2 4.6 3.0 0.0 2.4 0.0 0.0 40.1
Edge/out-of-centre stores in Strood (zone 9)Morrisons, Knight Road, Strood, ME2 2AA 0.0 0.0 0.0 0.0 0.0 0.2 12.3 0.3 22.8 5.2 9.3 1.7 5.9 0.3 0.4 58.3
Tesco Superstore, Charles Street, Strood, ME2 2DE 0.0 0.0 0.0 0.0 0.0 0.1 6.3 0.0 16.9 2.3 1.9 0.1 0.0 0.0 0.2 28.0
Sub-total, Strood edge/out-of-centre stores 0.0 0.0 0.0 0.0 0.0 0.3 18.7 0.3 39.7 7.5 11.3 1.8 5.9 0.3 0.6 86.3
Rochester district centre (zone 11)Rochester district centre 0.0 0.0 0.0 0.0 0.0 0.0 1.4 0.0 0.3 1.7 4.3 0.0 0.0 0.0 0.0 7.7
Sub-total, Rochester district centre 0.0 0.0 0.0 0.0 0.0 0.0 1.4 0.0 0.3 1.7 4.3 0.0 0.0 0.0 0.0 7.7
Chatham town centre (zone 12)Sainsbury's Superstore, Pentagon Shopping Centre, 68-72 The Pentagon, Chatham , ME4 4HP 0.0 0.5 0.0 0.0 0.0 0.0 0.5 0.2 1.0 2.3 10.9 2.2 8.6 1.2 0.0 27.5
Tesco Superstore, The Brook, Chatham, ME4 4NZ 0.0 0.0 0.0 0.0 0.0 0.0 0.7 0.0 0.1 0.6 3.7 0.2 12.5 0.0 0.2 18.1
Iceland, High Street, Chatham 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 1.1 0.2 3.0 0.0 0.0 4.2
Other stores, Chatham town centre 0.0 0.0 0.0 0.0 0.0 0.0 0.2 0.2 0.0 0.4 2.5 0.5 6.3 0.0 0.0 10.0
Sub-total, Chatham town centre 0.0 0.5 0.0 0.0 0.0 0.0 1.4 0.4 1.1 3.4 18.1 3.0 30.3 1.2 0.2 59.7
Chatham out-of-centre stores (zone 13)ASDA Superstore, Maidstone Road, Chatham, ME5 9SE 0.0 0.5 0.0 0.0 0.0 0.1 0.5 0.3 1.5 5.4 18.9 3.0 28.1 3.0 0.1 61.5
Morrisons, Princes Avenue, Walderslade, ME5 8BA 0.0 0.0 0.0 0.0 0.0 0.0 0.5 0.0 0.7 0.0 0.0 0.9 23.7 3.8 0.0 29.5
Co-op, Walderslade Road, Chatham, ME5 9LL 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.2 0.0 0.3 0.0 9.6 1.8 0.0 11.9
Sub-total, Chatham out-of-centre stores 0.0 0.5 0.0 0.0 0.0 0.1 1.1 0.3 2.4 5.4 19.2 3.9 61.4 8.5 0.1 102.9
Gillingham district centre (zone 12)Co-op, High Street, Gillingham, ME7 1AL 0.0 0.0 0.0 0.0 0.0 0.0 0.1 0.0 0.0 0.0 0.6 3.8 0.0 0.0 0.0 4.5
Iceland, High Street, Gillingham 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.1 0.3 3.8 0.0 0.3 0.0 4.6
Other stores, Gillingham district centre 0.0 0.0 0.3 0.0 0.0 0.0 0.1 0.0 0.0 0.6 0.2 13.3 1.6 11.0 0.0 27.1
Sub-total, Gillingham district centre 0.0 0.0 0.3 0.0 0.0 0.0 0.2 0.0 0.0 0.7 1.1 20.9 1.6 11.3 0.0 36.1
Edge/out-of-centre stores in Gillingham (zone 12/zone 14)ALDI, 70 Duncan Road, Gillingham, ME7 4JS 0.0 0.3 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.3 19.3 4.5 9.4 0.0 33.7
Tesco Extra, Courteney Road, Gillingham, ME8 0GX 0.0 0.0 0.0 0.0 0.0 0.0 1.7 0.0 0.8 1.6 1.1 14.4 8.4 52.0 2.8 82.8
Tesco Express, 48-52 Sturdee Avenue, Gillingham, ME7 2HN 0.0 0.0 0.0 0.7 0.0 0.0 0.0 0.0 0.0 0.0 0.0 3.4 4.9 1.6 0.7 11.2
Sub-total, Gillingham edge/out-of-centre stores 0.0 0.3 0.0 0.7 0.0 0.0 1.7 0.0 0.8 1.6 1.3 37.1 17.9 62.9 3.5 127.8
Rainham district centre stores (zone 14)Tesco Metro, 1 Rainham Centre, Rainham, Gillingham , ME8 7HW 0.0 0.0 0.0 0.0 0.0 0.0 0.6 0.0 0.5 0.0 0.0 1.1 0.0 22.9 1.7 26.9
Iceland, Rainham District Shopping Centre, Rainham 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.3 0.0 2.5 0.5 3.3
Other stores, Rainham district centre 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.5 0.0 0.0 0.3 0.0 5.1 0.7 6.6
Sub-total, Rainham district centre 0.0 0.0 0.0 0.0 0.0 0.0 0.6 0.0 1.0 0.0 0.0 1.8 0.0 30.5 3.0 36.9
Hempstead Valley district centre stores (zone 14)Sainsbury's Superstore, Hempstead Valley Drive, Hempstead, Gillingham, ME7 3PQ 0.0 0.7 0.0 0.0 0.0 0.0 1.5 0.3 0.0 0.4 3.1 8.2 13.2 39.7 3.2 70.2
Marks & Spencer, Hempstead Valley Centre, Gillingham 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.1 0.0 0.9 1.1 0.4 1.7 0.7 4.9
Other stores, Hempstead Valley district centre 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.3 0.0 0.0 0.6 0.4 0.9 0.7 2.9
Sub-total, Hempstead Valley district centre 0.0 0.7 0.0 0.0 0.0 0.0 1.5 0.3 0.4 0.4 3.9 10.0 14.0 42.3 4.5 78.0
OthersCo-op, 11-13 Main Road, Hoo, Rochester, ME3 9AA (zone 7) 0.0 0.0 0.0 0.0 0.0 0.0 3.2 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 3.2
Co-op, 46-48 High Street, Snodland, Snodland , ME6 5DA 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 4.9 0.0 0.0 0.0 0.0 0.0 4.9
(B) Total for main stores & centres in Medway 0.0 1.9 0.3 0.7 0.0 0.4 38.7 1.5 66.9 30.3 62.3 78.6 133.4 157.0 11.8 583.7
Convenience goods floorspace outside Gravesham & Medway
Other stores in survey areaTesco Express, East Hill, Dartford (zone 1) 6.7 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 6.7
Iceland, High Street, Dartford (zone 1) 4.8 0.2 0.1 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 5.2
Co-op, Watchgate, Lane End, Dartford (zone 1) 3.7 0.0 0.0 0.3 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 4.0
ASDA Superstore, Crossways Boulevard, Greenhithe (zone 2) 26.3 15.4 2.6 1.3 0.0 0.0 0.2 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 45.8
Co-op, Nisa, 29-31 High Street, Swanscombe (zone 2) 0.0 3.3 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 3.3
Waitrose, 63 Station Road, Longfield, DA3 7QA (zone 3) 2.7 0.5 5.6 15.0 0.0 0.1 0.1 2.7 0.0 0.0 0.0 0.0 0.0 0.0 0.0 26.7
Co-op, The Row, New Ash Green, Longfield (zone 3) 0.0 0.0 0.2 3.8 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 4.1
Co-op, Hever Road, West Kingsdown (zone 4) 0.0 0.0 0.0 4.5 0.0 0.0 0.0 0.2 0.0 0.0 0.0 0.0 0.0 0.0 0.0 4.7
Co-op, 3 The Street, Upchurch, Sittingbourne (zone 15) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 2.4 2.4
Co-op, 37 High Street, Newington, Sittingbourne (zone 15) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 2.1 2.1
(C) Total for other stores in survey area (outside Gravesham & Medway) 44.2 19.4 8.6 24.9 0.0 0.1 0.3 2.9 0.0 0.0 0.0 0.0 0.0 0.0 4.5 105.0
Stores outside survey areaTesco Superstore, Lunsford Park, Larkfield, ME20 6RJ 0.0 0.0 0.2 2.4 0.0 0.1 0.3 0.4 0.0 15.7 0.2 0.0 2.0 0.0 0.0 21.3
Sainsbury's Superstore, Priory Market Place, Priory Shopping Centre, Dartford 14.2 0.0 0.0 1.5 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 15.7
ASDA Supercentre, London Road, Swanley 2.6 0.1 0.0 6.6 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 9.3
Sainsbury's, Priory Market Place, Priory Shopping Centre, Dartford 7.1 0.1 0.1 0.2 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 7.4
Sainsbury's Superstore, Avenue of Remembrance , Sittingbourne , ME10 4DN 0.0 0.3 0.0 2.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 7.0 9.3
Sainsbury's Superstore, Otford Road, Sevenoaks 0.0 0.0 0.0 8.3 0.0 0.0 0.0 0.1 0.0 0.0 0.0 0.0 0.0 0.0 0.0 8.4
ASDA Superstore, Avenue of Remembrance , Sittingbourne , ME10 4DN 0.0 0.0 0.0 0.0 1.5 0.2 0.0 0.0 0.0 0.0 0.0 0.0 1.0 0.0 4.6 7.3
ASDA Superstore, Alexander Grove, Kings Hill 0.0 0.1 0.0 0.7 0.0 0.0 0.0 0.2 0.0 1.5 0.7 0.0 0.0 2.0 0.0 5.2
Morrisons, New Hythe Lane, Larkfield, ME20 6PW 0.0 0.0 0.0 2.7 0.0 0.0 0.0 0.3 0.0 1.8 0.0 0.0 0.0 0.0 0.0 4.8
Dartford (other stores) 17.4 0.5 0.3 1.0 0.0 0.0 0.0 0.3 0.0 0.0 0.0 0.0 0.0 0.0 0.4 19.8
Sevenoaks (other stores) 0.0 0.0 0.0 8.3 0.0 0.0 0.0 1.2 0.0 0.0 0.0 0.0 0.0 0.0 0.0 9.5
Maidstone (other stores) 0.0 0.1 0.0 1.4 2.5 0.0 0.6 0.7 0.4 6.6 0.6 1.1 3.0 0.0 0.4 17.4
Sittingbourne (other stores) 0.6 0.5 0.0 2.5 0.0 0.0 0.0 0.0 0.2 0.5 0.0 0.0 0.0 0.0 8.3 12.6
All other foodstores outside survey area 5.6 0.8 0.7 5.2 2.5 0.1 2.0 0.6 0.0 3.0 1.0 0.7 3.4 1.9 3.0 30.5
(D) Total for other stores outside survey area 47.5 2.5 1.2 42.9 6.4 0.4 2.8 3.9 0.6 29.2 2.5 1.8 9.4 3.9 23.6 178.6
Local shops(E ) Local/small shops in survey area 5.5 3.1 5.4 7.7 6.9 3.2 7.6 4.2 10.8 7.3 8.9 7.5 13.0 21.0 0.8 112.9
Total (A+B+C+D+E) 111.8 50.0 48.3 91.6 191.3 25.6 53.8 27.4 83.9 68.3 74.9 89.3 156.4 182.1 40.9 1295.7
Convenience Capacity Modelling
Gravesham & Medway District CouncilsNorth Kent SHENA - Retail & Commercial Leisure Assessment 2015
2015 Baseline
Table 5fConvenience Goods Allocation 2037 - Spend (£) 2013 PricesZone Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Zone 15 Total
Centre/Store (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m)
Total available spend - 2037 115.9 51.8 50.1 94.9 198.3 26.5 55.8 28.4 87.0 70.8 77.6 92.6 162.1 188.8 42.4 1343.1
Convenience goods floorspace in Gravesham
Gravesend town centre stores (zone 5)Tesco Metro, Thamesgate Shopping Centre, Gravesend, DA11 0AF 0.7 1.0 0.3 0.3 20.1 2.3 0.3 0.3 0.0 0.0 0.0 0.0 0.0 0.0 0.0 25.3
Iceland, The Overcliff, Gravesend 0.0 0.4 0.4 0.3 0.4 0.1 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 1.6
Other stores, Gravesend town centre 0.4 1.1 0.3 0.3 13.0 2.1 0.0 0.4 0.0 0.0 0.0 0.0 0.0 0.0 0.0 17.7
Sub-total, Gravesend town centre stores 1.1 2.6 1.0 0.9 33.6 4.6 0.3 0.7 0.0 0.0 0.0 0.0 0.0 0.0 0.0 44.7
Other stores (zones 3, 5, 6 and 8)Morrisons, Coldharbour Road, Northfleet , Gravesend, DA11 8AB 3.3 0.7 7.5 3.3 53.6 5.3 0.2 5.4 0.8 0.0 0.1 0.0 0.2 0.0 0.0 80.5
ASDA Superstore, Imperial Retail Park, Thames Way, Gravesend , DA11 8JH 4.0 9.4 4.6 1.8 46.7 6.3 1.9 2.3 1.9 0.0 0.7 0.0 0.0 0.0 0.2 79.8
Sainsbury's Superstore, Wingfield Bank, Northfleet , Gravesend , DA11 8JH 4.2 7.3 11.2 7.0 31.5 3.2 1.4 6.1 3.2 0.8 0.6 1.2 0.0 0.3 0.0 77.8
ALDI, 55 London Road, Northfleet, Gravesend, DA11 9LY 1.4 3.0 2.1 1.7 12.2 1.6 0.3 0.8 0.0 0.6 0.0 0.0 0.0 0.0 0.0 23.7
LIDL, Imperial Retail Park, Thames Way, Gravesend, DA11 0DQ 1.0 0.5 1.8 1.2 5.6 1.3 0.2 0.1 0.0 0.2 0.0 0.4 0.4 0.0 0.0 12.8
Co-op, 60-62 The Parade, Istead Rise, Gravesend, DA13 9JF 0.0 0.4 5.9 0.0 1.2 0.0 0.4 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 7.9
(A) Total for main stores & centres in Gravesham 15.1 23.9 34.1 15.9 184.5 22.2 4.6 15.4 5.8 1.6 1.3 1.5 0.6 0.3 0.2 327.1
Convenience goods floorspace in Medway
Strood district centre (zone 9)ALDI, Friary Place, Strood, ME2 4TP 0.0 0.0 0.0 0.0 0.0 0.0 6.2 0.0 9.0 4.2 2.6 0.0 1.5 0.0 0.0 23.6
ASDA, High Street, Strood, ME2 4TR 0.0 0.0 0.0 0.0 0.0 0.0 1.3 0.1 6.7 0.6 0.3 0.0 1.0 0.0 0.0 10.0
Iceland, High Street, Strood 0.0 0.0 0.0 0.0 0.0 0.0 0.2 0.0 2.1 0.0 0.2 0.0 0.0 0.0 0.0 2.5
Other stores in Strood district centre 0.0 0.0 0.0 0.0 0.0 0.0 1.3 0.1 4.1 0.0 0.0 0.0 0.0 0.0 0.0 5.5
Sub-total, Strood district centre 0.0 0.0 0.0 0.0 0.0 0.0 9.1 0.2 21.9 4.8 3.1 0.0 2.5 0.0 0.0 41.6
Edge/out-of-centre stores in Strood (zone 9)Morrisons, Knight Road, Strood, ME2 2AA 0.0 0.0 0.0 0.0 0.0 0.2 12.8 0.3 23.6 5.4 9.7 1.7 6.1 0.3 0.4 60.4
Tesco Superstore, Charles Street, Strood, ME2 2DE 0.0 0.0 0.0 0.0 0.0 0.1 6.6 0.0 17.6 2.4 2.0 0.2 0.0 0.0 0.2 29.0
Sub-total, Strood edge/out-of-centre stores 0.0 0.0 0.0 0.0 0.0 0.3 19.3 0.3 41.2 7.8 11.7 1.9 6.1 0.3 0.6 89.4
Rochester district centre (zone 11)Rochester district centre 0.0 0.0 0.0 0.0 0.0 0.0 1.4 0.0 0.3 1.7 4.5 0.0 0.0 0.0 0.0 8.0
Sub-total, Rochester district centre 0.0 0.0 0.0 0.0 0.0 0.0 1.4 0.0 0.3 1.7 4.5 0.0 0.0 0.0 0.0 8.0
Chatham town centre (zone 12)Sainsbury's Superstore, Pentagon Shopping Centre, 68-72 The Pentagon, Chatham , ME4 4HP 0.0 0.5 0.0 0.0 0.0 0.0 0.5 0.2 1.1 2.4 11.3 2.3 8.9 1.3 0.0 28.5
Tesco Superstore, The Brook, Chatham, ME4 4NZ 0.0 0.0 0.0 0.0 0.0 0.0 0.8 0.0 0.1 0.7 3.8 0.2 12.9 0.0 0.2 18.7
Iceland, High Street, Chatham 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 1.1 0.2 3.1 0.0 0.0 4.4
Other stores, Chatham town centre 0.0 0.0 0.0 0.0 0.0 0.0 0.2 0.2 0.0 0.4 2.6 0.5 6.5 0.0 0.0 10.4
Sub-total, Chatham town centre 0.0 0.5 0.0 0.0 0.0 0.0 1.5 0.4 1.2 3.5 18.7 3.2 31.4 1.3 0.2 61.9
Chatham out-of-centre stores (zone 13)ASDA Superstore, Maidstone Road, Chatham, ME5 9SE 0.0 0.5 0.0 0.0 0.0 0.1 0.6 0.3 1.6 5.6 19.6 3.2 29.2 3.1 0.1 63.7
Morrisons, Princes Avenue, Walderslade, ME5 8BA 0.0 0.0 0.0 0.0 0.0 0.0 0.5 0.0 0.7 0.0 0.0 0.9 24.5 3.9 0.0 30.6
Co-op, Walderslade Road, Chatham, ME5 9LL 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.2 0.0 0.3 0.0 9.9 1.8 0.0 12.3
Sub-total, Chatham out-of-centre stores 0.0 0.5 0.0 0.0 0.0 0.1 1.1 0.3 2.5 5.6 19.9 4.1 63.6 8.9 0.1 106.7
Gillingham district centre (zone 12)Co-op, High Street, Gillingham, ME7 1AL 0.0 0.0 0.0 0.0 0.0 0.0 0.1 0.0 0.0 0.0 0.6 4.0 0.0 0.0 0.0 4.6
Iceland, High Street, Gillingham 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.1 0.4 4.0 0.0 0.3 0.0 4.7
Other stores, Gillingham district centre 0.0 0.0 0.3 0.0 0.0 0.0 0.1 0.0 0.0 0.6 0.2 13.8 1.7 11.4 0.0 28.1
Sub-total, Gillingham district centre 0.0 0.0 0.3 0.0 0.0 0.0 0.2 0.0 0.0 0.8 1.1 21.7 1.7 11.7 0.0 37.4
Edge/out-of-centre stores in Gillingham (zone 12/zone 14)ALDI, 70 Duncan Road, Gillingham, ME7 4JS 0.0 0.3 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.3 20.0 4.7 9.7 0.0 35.0
Tesco Extra, Courteney Road, Gillingham, ME8 0GX 0.0 0.0 0.0 0.0 0.0 0.0 1.8 0.0 0.9 1.7 1.1 14.9 8.7 53.9 2.9 85.9
Tesco Express, 48-52 Sturdee Avenue, Gillingham, ME7 2HN 0.0 0.0 0.0 0.7 0.0 0.0 0.0 0.0 0.0 0.0 0.0 3.5 5.1 1.6 0.7 11.7
Sub-total, Gillingham edge/out-of-centre stores 0.0 0.3 0.0 0.7 0.0 0.0 1.8 0.0 0.9 1.7 1.4 38.4 18.5 65.2 3.6 132.5
Rainham district centre stores (zone 14)Tesco Metro, 1 Rainham Centre, Rainham, Gillingham , ME8 7HW 0.0 0.0 0.0 0.0 0.0 0.0 0.7 0.0 0.5 0.0 0.0 1.2 0.0 23.7 1.8 27.9
Iceland, Rainham District Shopping Centre, Rainham 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.4 0.0 2.6 0.5 3.5
Other stores, Rainham district centre 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.5 0.0 0.0 0.3 0.0 5.3 0.7 6.8
Sub-total, Rainham district centre 0.0 0.0 0.0 0.0 0.0 0.0 0.7 0.0 1.0 0.0 0.0 1.8 0.0 31.6 3.1 38.2
Hempstead Valley district centre stores (zone 14)Sainsbury's Superstore, Hempstead Valley Drive, Hempstead, Gillingham, ME7 3PQ 0.0 0.7 0.0 0.0 0.0 0.0 1.6 0.3 0.0 0.4 3.2 8.5 13.7 41.1 3.3 72.8
Marks & Spencer, Hempstead Valley Centre, Gillingham 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.1 0.0 0.9 1.2 0.4 1.8 0.7 5.1
Other stores, Hempstead Valley district centre 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.3 0.0 0.0 0.6 0.5 0.9 0.7 3.0
Sub-total, Hempstead Valley district centre 0.0 0.7 0.0 0.0 0.0 0.0 1.6 0.3 0.4 0.4 4.1 10.3 14.5 43.8 4.7 80.9
OthersCo-op, 11-13 Main Road, Hoo, Rochester, ME3 9AA (zone 7) 0.0 0.0 0.0 0.0 0.0 0.0 3.4 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 3.4
Co-op, 46-48 High Street, Snodland, Snodland , ME6 5DA 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 5.1 0.0 0.0 0.0 0.0 0.0 5.1
(B) Total for main stores & centres in Medway 0.0 2.0 0.3 0.7 0.0 0.4 40.1 1.6 69.4 31.4 64.5 81.4 138.3 162.7 12.3 605.0
Convenience goods floorspace outside Gravesham & Medway
Other stores in survey areaTesco Express, East Hill, Dartford (zone 1) 7.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 7.0
Iceland, High Street, Dartford (zone 1) 5.0 0.3 0.1 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 5.4
Co-op, Watchgate, Lane End, Dartford (zone 1) 3.8 0.0 0.0 0.3 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 4.2
ASDA Superstore, Crossways Boulevard, Greenhithe (zone 2) 27.2 16.0 2.7 1.3 0.0 0.0 0.2 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 47.4
Co-op, Nisa, 29-31 High Street, Swanscombe (zone 2) 0.0 3.4 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 3.4
Waitrose, 63 Station Road, Longfield, DA3 7QA (zone 3) 2.8 0.5 5.8 15.6 0.0 0.1 0.1 2.8 0.0 0.0 0.0 0.0 0.0 0.0 0.0 27.7
Co-op, The Row, New Ash Green, Longfield (zone 3) 0.0 0.0 0.2 4.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 4.2
Co-op, Hever Road, West Kingsdown (zone 4) 0.0 0.0 0.0 4.6 0.0 0.0 0.0 0.2 0.0 0.0 0.0 0.0 0.0 0.0 0.0 4.8
Co-op, 3 The Street, Upchurch, Sittingbourne (zone 15) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 2.5 2.5
Co-op, 37 High Street, Newington, Sittingbourne (zone 15) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 2.1 2.1
(C) Total for other stores in survey area (outside Gravesham & Medway) 45.8 20.1 8.9 25.9 0.0 0.1 0.3 3.0 0.0 0.0 0.0 0.0 0.0 0.0 4.7 108.8
Stores outside survey areaTesco Superstore, Lunsford Park, Larkfield, ME20 6RJ 0.0 0.0 0.2 2.5 0.0 0.1 0.3 0.4 0.0 16.3 0.2 0.0 2.1 0.0 0.0 22.1
Sainsbury's Superstore, Priory Market Place, Priory Shopping Centre, Dartford 14.8 0.0 0.0 1.6 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 16.3
ASDA Supercentre, London Road, Swanley 2.7 0.2 0.0 6.8 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 9.6
Sainsbury's, Priory Market Place, Priory Shopping Centre, Dartford 7.3 0.1 0.1 0.2 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 7.7
Sainsbury's Superstore, Avenue of Remembrance , Sittingbourne , ME10 4DN 0.0 0.3 0.0 2.1 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 7.2 9.6
Sainsbury's Superstore, Otford Road, Sevenoaks 0.0 0.0 0.0 8.6 0.0 0.0 0.0 0.1 0.0 0.0 0.0 0.0 0.0 0.0 0.0 8.7
ASDA Superstore, Avenue of Remembrance , Sittingbourne , ME10 4DN 0.0 0.0 0.0 0.0 1.5 0.2 0.0 0.0 0.0 0.0 0.0 0.0 1.0 0.0 4.8 7.6
ASDA Superstore, Alexander Grove, Kings Hill 0.0 0.2 0.0 0.7 0.0 0.0 0.0 0.2 0.0 1.6 0.7 0.0 0.0 2.0 0.0 5.4
Morrisons, New Hythe Lane, Larkfield, ME20 6PW 0.0 0.0 0.0 2.8 0.0 0.0 0.0 0.3 0.0 1.8 0.0 0.0 0.0 0.0 0.0 5.0
Dartford (other stores) 18.0 0.5 0.3 1.0 0.0 0.0 0.0 0.3 0.0 0.0 0.0 0.0 0.0 0.0 0.4 20.6
Sevenoaks (other stores) 0.0 0.0 0.0 8.6 0.0 0.0 0.0 1.2 0.0 0.0 0.0 0.0 0.0 0.0 0.0 9.8
Maidstone (other stores) 0.0 0.1 0.0 1.5 2.5 0.0 0.6 0.8 0.4 6.9 0.6 1.2 3.1 0.0 0.4 18.0
Sittingbourne (other stores) 0.6 0.5 0.0 2.6 0.0 0.0 0.0 0.0 0.2 0.5 0.0 0.0 0.0 0.0 8.6 13.1
All other foodstores outside survey area 5.8 0.8 0.7 5.4 2.6 0.1 2.1 0.7 0.0 3.2 1.0 0.7 3.6 2.0 3.1 31.7
(D) Total for other stores outside survey area 49.3 2.6 1.3 44.4 6.7 0.5 2.9 4.0 0.6 30.3 2.5 1.9 9.7 4.0 24.4 185.1
Local shops(E ) Local/small shops in survey area 5.7 3.2 5.6 8.0 7.2 3.3 7.9 4.4 11.2 7.6 9.2 7.7 13.5 21.7 0.8 117.0
Total (A+B+C+D+E) 115.9 51.8 50.1 94.9 198.3 26.5 55.8 28.4 87.0 70.8 77.6 92.6 162.1 188.8 42.4 1343.1
Convenience Capacity Modelling
Gravesham & Medway District CouncilsNorth Kent SHENA - Retail & Commercial Leisure Assessment 2015
Table 6Floorspace trading assessment A B C D E F G
Total Net Net Conv Net Co Average Average Actual Difference from Avg
Flsp (Note A) Ratio (Note B) Convenience Sales (Note C) Turnover 2015 Turnover 2015 Turnover 2015
(sqm) (%) (sqm) (£ per sqm net) (£m) (£m) (£m)
(AxB) (CxD) (Table 5a) (E-F)
Convenience goods floorspace in Gravesham
Gravesend town centre stores (zone 5)Tesco Metro, Thamesgate Shopping Centre, Gravesend, DA11 0AF 1,925 85% 1,636 11,456 18.7 19.4 0.7
Iceland, The Overcliff, Gravesend 478 97% 464 7,210 3.3 1.2 -2.1
Other stores, Gravesend town centre 2,309 100% 2,309 2,500 5.8 13.5 7.7
Sub-total, Gravesend town centre stores 4,712 - 4,409 6,319 27.9 34.1 6.3
Other stores (zones 3, 5, 6 and 8)
Morrisons, Coldharbour Road, Northfleet , Gravesend, DA11 8AB 2,759 80% 2,207 12,677 28.0 61.5 33.5
ASDA Superstore, Imperial Retail Park, Thames Way, Gravesend , DA11 8JH 5,766 67% 3,863 13,163 50.9 60.6 9.7
Sainsbury's Superstore, Wingfield Bank, Northfleet , Gravesend , DA11 8JH 7,566 72% 5,463 12,010 65.6 58.9 -6.7
ALDI, 55 London Road, Northfleet, Gravesend, DA11 9LY 754 80% 603 9,568 5.8 17.9 12.1
LIDL, Imperial Retail Park, Thames Way, Gravesend, DA11 0DQ 846 80% 677 3,475 2.4 9.7 7.4
Co-op, 60-62 The Parade, Istead Rise, Gravesend, DA13 9JF 252 95% 239 7,713 1.8 5.9 4.1
(A) Total for main stores & centres in Gravesham 22,655 - 17,462 10,438 182.3 248.6 66.4
Convenience goods floorspace in Medway
Strood district centre (zone 9)
ALDI, Friary Place, Strood, ME2 4TP 1,159 80% 927 9,568 8.9 17.8 9.0
ASDA, High Street, Strood, ME2 4TR 1,914 80% 1,531 13,163 20.2 7.6 -12.6
Iceland, High Street, Strood 418 97% 406 7,210 2.9 1.9 -1.0
Other stores in Strood district centre 2,532 100% 2,532 2,500 6.3 4.2 -2.2
Sub-total, Strood district centre 6,023 - 5,397 7,094 38.3 31.5 -6.8
Edge/out-of-centre stores in Strood (zone 9)
Morrisons, Knight Road, Strood, ME2 2AA 3,252 80% 2,602 12,677 33.0 45.7 12.7
Tesco Superstore, Charles Street, Strood, ME2 2DE 1,687 80% 1,350 11,456 15.5 22.0 6.5
Sub-total, Strood edge/out-of-centre stores 4,939 - 3,951 12,260 48.4 67.7 19.2
Rochester district centre (zone 11)Rochester district centre 1,315 100% 1,315 2,500 3.3 6.0 2.7
Sub-total, Rochester district centre 1,315 - 1,315 2,500 3.3 6.0 2.7
Chatham town centre (zone 12)
Sainsbury's Superstore, Pentagon Shopping Centre, 68-72 The Pentagon, Chatham , ME4 4H 1,409 85% 1,198 12,010 14.4 21.5 7.1
Tesco Superstore, The Brook, Chatham, ME4 4NZ 5,021 76% 3,801 11,456 43.5 14.1 -29.4
Iceland, High Street, Chatham 492 97% 478 7,210 3.4 3.3 -0.1
Other stores, Chatham town centre 1,833 100% 1,833 2,500 4.6 7.8 3.3
Sub-total, Chatham town centre 8,755 - 7,309 9,023 66.0 46.8 -19.1
Chatham out-of-centre stores (zone 13)ASDA Superstore, Maidstone Road, Chatham, ME5 9SE 4,861 67% 3,257 13,163 42.9 48.2 5.3
Morrisons, Princes Avenue, Walderslade, ME5 8BA 2,268 80% 1,814 12,677 23.0 23.2 0.2
Co-op, Walderslade Road, Chatham, ME5 9LL 1,291 65% 839 12,010 10.1 9.3 -0.8
Sub-total, Chatham out-of-centre stores 8,420 - 5,910 12,850 76.0 80.7 4.7
Gillingham district centre (zone 12)
Co-op, High Street, Gillingham, ME7 1AL 1,284 87% 1,121 7,713 8.6 3.5 -5.1
Iceland, High Street, Gillingham 441 97% 428 7,210 3.1 3.6 0.5
Other stores, Gillingham district centre 4,347 100% 4,347 2,500 10.9 21.3 10.4
Sub-total, Gillingham district centre 6,072 - 5,896 3,833 22.6 28.3 5.7
Edge/out-of-centre stores in Gillingham (zone 12/zone 14)
ALDI, 70 Duncan Road, Gillingham, ME7 4JS 1,160 80% 928 9,568 8.9 26.5 17.6
Tesco Extra, Courteney Road, Gillingham, ME8 0GX 3,088 76% 2,338 11,456 26.8 64.9 38.2
Tesco Express, 48-52 Sturdee Avenue, Gillingham, ME7 2HN 150 95% 143 11,456 1.6 8.8 7.2
Sub-total, Gillingham edge/out-of-centre stores 4,398 - 3,408 10,942 37.3 100.2 62.9
Rainham district centre stores (zone 14)
Tesco Metro, 1 Rainham Centre, Rainham, Gillingham , ME8 7HW 861 85% 732 11,456 8.4 21.1 12.7
Iceland, Rainham District Shopping Centre, Rainham 304 97% 295 7,210 2.1 2.6 0.5
Other stores, Rainham district centre 929 100% 929 2,500 2.3 5.2 2.8
Sub-total, Rainham district centre 2,094 - 1,956 6,562 12.8 28.9 16.0
Hempstead Valley district centre stores (zone 14)
Sainsbury's Superstore, Hempstead Valley Drive, Hempstead, Gillingham, ME7 3PQ 6,271 72% 4,528 12,010 54.4 55.0 0.6
Marks & Spencer, Hempstead Valley Centre, Gillingham 1,078 95% 1,028 10,963 11.3 3.8 -7.4
Other stores, Hempstead Valley district centre 144 100% 144 2,500 0.4 2.2 1.9
Sub-total, Hempstead Valley district centre 7,493 - 5,700 11,581 66.0 61.1 -4.9
Others
Co-op, 11-13 Main Road, Hoo, Rochester, ME3 9AA (zone 7) 153 95% 145 7,713 1.1 2.55 1.4
Co-op, 46-48 High Street, Snodland, Snodland , ME6 5DA 251 95% 238 7,713 1.8 3.82 2.0
(B) Total for main stores & centres in Medway 49,914 - 41,227 9,063 373.6 457.5 83.9
Gravesham & Medway District CouncilsNorth Kent SHENA - Retail & Commercial Leisure Assessment 2015Convenience Capacity Modelling
Table 7aGravesham Convenience Goods Commitments
Net Convenience Floorspace (Sq m)
Company Average Sales (£/sqm net)
Average Turnover 2020 (£m)
Land at Ebbsfleet, Northfleet Rise Quarter1 1,760 10,000 17.6
Heritage Quarter, Gravesend town centre2 3,160 10,000 31.6
Total 4,920 - 49.2
Source: Gravesham Borough Council planning records
Notes:1 Assumes that 80% of maximum permitted 'supporting retail uses' (2,750 sq.m gross, assumed 2,200 sq.m net) will be used for the sale of convenience goods. Excludes local shops.3 Maximum approved floorspace = 12,196 sq.m GIA / 9,757 sq.m net (80% gross: net sales area). Of this, assumed that 3,160 sq.m net will be convenience goods, and balance compa
Table 7bMedway Convenience Goods Commitments
Net Convenience Floorspace (Sq m)
Company Average Sales (£/sqm net)
Average Turnover 2020 (£m)
Asda, Chatham Docks, Pier Road (convenience goods sales) 2,499 13,163 32.9
Aldi, Gillingham Retail Park 1,066 8,279 7.9
Total 3,565 - 40.8
Source: Medway Council planning records
Gravesham & Medway District CouncilsNorth Kent SHENA - Retail & Commercial Leisure Assessment 2015Convenience Capacity Modelling
Capacity Projections: Convenience Goods
Table 8a: Gravesham District 'need'
2015 2020 2025 2028 2031 2037
Residents Spending in Gravesham District (£m) 248.6 264.5 281.4 292.0 315.6 327.1
Existing Shop Floorspace within Gravesham District (sq.m net) 17,462 17,462 17,462 17,462 17,462 17,462
Sales per sqm net £ 14,239 10,438 10,596 10,692 10,788 10,984
Sales from Existing Floorspace (£m) 248.6 182.3 185.0 186.7 188.4 191.8
Sales from Committed Floorspace (£m) 0 49.2 49.9 50.4 50.8 51.8
Residual Spending to support new shops (£m) 0.0 33.1 46.5 54.9 76.3 83.5
Sales per sqm net in new shops (£) Based on large store format
12,000 12,181 12,365 12,477 12,589 12,817
Capacity for new floorspace (sq.m net) 0 2,713 3,758 4,404 6,063 6,516
Capacity for new floorspace (sq.m net, rounded) 0 2,700 3,800 4,400 6,100 6,500
Assumes growth in sales efficiency of 0.3% per annum, 2015-31
Table 8b: Medway 'need'
2015 2020 2025 2028 2031 2037
Residents Spending in Medway (£m) 457.5 487.4 519.0 539.0 583.7 605.0
Existing Shop Floorspace within Medway (sq.m net) 41,227 41,227 41,227 41,227 41,227 41,227
Sales per sqm net £ 11,098 9,063 9,199 9,282 9,366 9,536
Sales from Existing Floorspace (£m) 457.5 373.6 379.3 382.7 386.1 393.1
Sales from Committed Floorspace (£m) 0.0 40.8 41.4 41.8 42.2 42.9
Residual Spending to support new shops (£m) 0.0 73.0 98.3 114.5 155.4 169.0
Sales per sqm net in new shops (£) Based on large store format
12,000 12,181 12,365 12,477 12,589 12,817
Capacity for new floorspace (sq.m net) 0 5,991 7,953 9,179 12,344 13,182
Capacity for new floorspace (sq.m net, rounded) 0 6,000 8,000 9,200 12,300 13,200
Assumes growth in sales efficiency of 0.3% per annum, 2015-31
CONVENIENCE GOODS
CONVENIENCE GOODS
Gravesham & Medway District CouncilsNorth Kent SHENA - Retail & Commercial Leisure Assessment 2015Convenience Capacity Modelling - POPULATION BASELINE
gva.co.uk
Table 1
Survey Population Forecasts
Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Zone 15 Total
2015 44,411 20,459 15,877 32,440 86,337 9,121 21,599 9,218 35,498 28,070 31,561 40,076 67,315 72,004 13,771 527,757
2020 47,236 21,759 16,695 33,848 89,922 9,515 22,577 9,593 37,171 29,432 32,996 41,940 70,477 75,323 14,613 553,097
2025 49,874 22,985 17,476 35,305 93,443 9,900 23,533 9,965 38,779 30,772 34,393 43,735 73,531 78,532 15,409 577,632
2028 51,287 23,640 17,903 36,081 95,401 10,117 24,079 10,179 39,666 31,523 35,188 44,731 75,242 80,351 15,839 591,222
2031 52,699 24,294 18,329 36,857 97,358 10,333 24,624 10,393 40,553 32,273 35,982 45,727 76,953 82,169 16,268 604,812
2037 55,524 25,603 19,182 38,409 101,273 10,766 25,715 10,821 42,327 33,774 37,571 47,719 80,375 85,806 17,127 631,992
Change 2015-37 11,113 5,144 3,305 5,969 14,936 1,645 4,116 1,603 6,829 5,704 6,010 7,643 13,060 13,802 3,356 104,235
Source: Experian Micromarketer
Table 1ASurvey Area Postal Sectors
Zone
Zone 1 Dartford East
Zone 2 Swanscombe
Zone 3 Southfleet
Zone 4 North-East of Sevenoaks
Zone 5 Gravesend
Zone 6 East of Gravesend
Zone 7 North Medway
Zone 8 Meopham
Zone 9 Strood
Zone 10 South Medway
Zone 11 Rochester
Zone 12 Chatham & Gillingham
Zone 13Walderslade
Zone 14East Medway
Zone 15 West of Sittingbourne
Source: North Kent Household Survey, March 2015
ME9 7/8
ME2 2/3/4
ME1 3, ME2 1, ME6 5
DA11 0/7/8/9, DA12 1/2/4/5
DA12 3, ME3 7 (part)
DA13 0
ME1 1/2, ME4 6
ME4 3/4, ME7 1/4/5
ME4 5, ME5 0/7/8/9
ME7 2/3, ME8 0/6/7/8/9
Gravesham and Medway District Councils
Postal Sectors
ME3 0/8/9, ME3 7 (part)
Comparison Capacity Modelling
Zone Name
DA1 1/5, DA2 6, DA2 7 (part)
DA9 9, DA10 0
DA2 8, DA3 7, DA13 9
DA3 8, DA4 0/9, TN15 6/7
North Kent SHENA - Retail & Commercial Leisure Assessment 2015
Table 2
Survey Area Retail Expenditure Forecasts Per Capita (2013 prices) - Comparison Goods
Expenditure growth rates: 2013-2014: 4.6%pa
2014-2015: 5.6%pa
2015-2037: 3.3%pa
Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Zone 15
2013 3,064 2,925 4,052 3,878 2,700 3,758 3,104 4,292 2,918 3,010 2,992 2,640 2,838 3,210 3,841
2015 3,385 3,231 4,476 4,283 2,982 4,151 3,429 4,741 3,223 3,325 3,305 2,916 3,135 3,546 4,242
2015Minus SFT at 12.5%
2,962 2,827 3,916 3,748 2,610 3,632 3,000 4,148 2,820 2,909 2,892 2,551 2,743 3,102 3,712
2020 3,981 3,801 5,264 5,038 3,508 4,883 4,034 5,577 3,791 3,911 3,887 3,430 3,688 4,171 4,990
2020Minus SFT at 15.7%
3,356 3,204 4,438 4,247 2,957 4,116 3,400 4,701 3,196 3,297 3,277 2,891 3,109 3,516 4,207
2025 4,683 4,471 6,192 5,926 4,126 5,743 4,744 6,560 4,459 4,600 4,572 4,034 4,338 4,906 5,870
2025Minus SFT at 15.9%
3,938 3,760 5,208 4,984 3,470 4,830 3,990 5,517 3,750 3,869 3,845 3,393 3,648 4,126 4,936
2028 5,162 4,928 6,826 6,532 4,549 6,331 5,230 7,231 4,915 5,071 5,040 4,447 4,782 5,407 6,470
2028Minus SFT at 15.7%
4,352 4,154 5,754 5,507 3,834 5,337 4,409 6,095 4,144 4,275 4,249 3,749 4,031 4,558 5,454
2031 5,690 5,432 7,524 7,201 5,014 6,978 5,765 7,970 5,418 5,590 5,556 4,902 5,271 5,961 7,132
2031Minus SFT at 15.5%
4,808 4,590 6,358 6,085 4,237 5,897 4,871 6,735 4,578 4,723 4,695 4,142 4,454 5,037 6,026
2037 6,914 6,600 9,142 8,749 6,092 8,479 7,005 9,685 6,583 6,792 6,751 5,957 6,405 7,243 8,666
2037Minus SFT at 15.2%
5,863 5,597 7,753 7,419 5,166 7,190 5,940 8,213 5,583 5,759 5,725 5,051 5,431 6,142 7,349
Source: Experian E-Marketer. Growth rates and allowance for SFT are dervied from Experian Retail Planner 12.1
Table 3
Survey Area Retail Expenditure Forecasts (2013 prices)
Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Zone 15 Total
(£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m)
2015 131.5 57.8 62.2 121.6 225.3 33.1 64.8 38.2 100.1 81.7 91.3 102.3 184.7 223.4 51.1 1,569.1
2020 158.5 69.7 74.1 143.8 265.9 39.2 76.8 45.1 118.8 97.0 108.1 121.3 219.1 264.8 61.5 1,863.7
2025 196.4 86.4 91.0 176.0 324.3 47.8 93.9 55.0 145.4 119.1 132.3 148.4 268.3 324.0 76.1 2,284.2
2028 223.2 98.2 103.0 198.7 365.8 54.0 106.2 62.0 164.4 134.8 149.5 167.7 303.3 366.3 86.4 2,583.4
2031 253.4 111.5 116.5 224.3 412.5 60.9 120.0 70.0 185.7 152.4 168.9 189.4 342.7 413.9 98.0 2,920.1
2037 325.5 143.3 148.7 285.0 523.2 77.4 152.7 88.9 236.3 194.5 215.1 241.0 436.5 527.0 125.9 3,721.1
Change 2015-37 194.0 85.5 86.5 163.4 297.9 44.3 87.9 50.6 136.2 112.9 123.8 138.8 251.8 303.6 74.7 2,152.0
Source: Tables 1 & 2
Gravesham and Medway District Councils
Comparison Capacity ModellingNorth Kent SHENA - Retail & Commercial Leisure Assessment 2015
2015 Baseline
Table 4Comparison Goods Allocation 2015 - % Market ShareZone Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Zone 15
Centre/Store (%) (%) (%) (%) (%) (%) (%) (%) (%) (%) (%) (%) (%) (%) (%)
2028
Comparison goods floorspace in Gravesham
Town and district centresGravesend town centre (zone 5) 1.39% 15.78% 16.78% 8.37% 33.85% 29.70% 6.48% 16.65% 4.13% 0.72% 1.00% 0.27% 0.00% 0.21% 0.00%
Sub-total, town and district centres 1.39% 15.78% 16.78% 8.37% 33.85% 29.70% 6.48% 16.65% 4.13% 0.72% 1.00% 0.27% 0.00% 0.21% 0.00%
Edge/out-of-centre floorspaceImperial Retail Park, Gravesend (incl. Asda) (zone 5) 1.72% 6.79% 10.56% 1.46% 11.75% 16.57% 1.11% 5.61% 1.13% 2.40% 0.04% 0.50% 0.00% 0.00% 0.14%
Sainsbury's Superstore, Wingfield Bank, Northfleet, Gravesend (zone 5) 0.98% 0.83% 1.70% 0.59% 2.63% 3.44% 0.08% 2.94% 0.20% 0.70% 0.00% 0.00% 0.00% 0.19% 0.00%
Sub-total, edge/out-of-centre retail floorspace 2.70% 7.61% 12.26% 2.05% 14.38% 20.01% 1.18% 8.54% 1.33% 3.10% 0.04% 0.50% 0.00% 0.19% 0.14%
(A) Total, main centres and stores in Gravesham 4.09% 23.40% 29.04% 10.43% 48.22% 49.72% 7.66% 25.19% 5.46% 3.82% 1.04% 0.77% 0.00% 0.39% 0.14%
Comparison goods floorspace in Medway
Town and district centresStrood district centre (zone 9) 0.00% 0.00% 0.00% 0.00% 0.00% 0.44% 7.65% 1.06% 9.38% 1.56% 1.89% 0.19% 0.67% 0.40% 0.03%
Rochester district centre (zone 11) 0.40% 0.00% 0.00% 0.00% 0.45% 1.12% 4.59% 0.79% 1.73% 2.03% 9.22% 1.24% 1.89% 2.71% 0.36%
Chatham town centre (zone 12) 1.12% 0.00% 0.29% 0.00% 0.47% 1.24% 13.69% 0.30% 18.01% 8.98% 32.70% 17.16% 32.13% 10.16% 2.86%
Gillingham district centre (zone 12) 0.00% 0.34% 0.00% 0.00% 0.00% 0.00% 2.66% 0.11% 0.89% 2.35% 1.15% 30.57% 3.67% 20.04% 3.97%
Hempstead Valley district centre (zone 14) 0.00% 0.00% 0.00% 0.00% 0.00% 0.41% 4.21% 0.35% 2.67% 4.00% 7.30% 9.99% 9.40% 22.83% 17.30%
Rainham district centre (zone 14) 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.56% 0.00% 0.00% 0.44% 0.89% 1.04% 0.72% 6.27% 3.73%
Sub-total, town and district centres 1.52% 0.34% 0.29% 0.00% 0.91% 3.20% 33.36% 2.61% 32.68% 19.35% 53.14% 60.18% 48.48% 62.39% 28.25%
Edge/out-of-centre floorspaceStrood Retail Parks & food stores (non-district centre) (zone 9) 0.00% 0.07% 0.54% 0.44% 0.52% 1.60% 13.17% 0.33% 29.68% 4.88% 3.21% 2.63% 1.79% 0.94% 0.17%
Horstead Retail Park, Chatham (zone 13) 0.00% 0.00% 0.00% 0.04% 0.87% 0.58% 2.01% 0.31% 3.29% 4.41% 9.46% 2.99% 6.57% 3.94% 0.04%
ASDA Superstore, 387 Maidstone Road, Chatham (zone 13) 0.00% 0.39% 0.00% 0.00% 0.00% 0.00% 0.13% 0.00% 0.15% 0.61% 4.12% 0.08% 5.26% 0.00% 0.00%
Gillingham Retail Park (zone 14) 0.00% 0.00% 0.00% 0.00% 0.33% 0.31% 2.05% 0.00% 1.07% 1.39% 0.87% 8.06% 3.03% 10.45% 3.28%
Tesco Gillingham Kent Extra, Courteney Road, Gillingham (zone 14) 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.39% 0.00% 0.00% 1.70% 0.00% 3.24% 0.21% 3.45% 0.88%
Sub-total, edge/out-of-centre retail floorspace 0.00% 0.46% 0.54% 0.48% 1.72% 2.49% 17.75% 0.64% 34.19% 13.00% 17.65% 17.00% 16.86% 18.78% 4.36%
(B) Total, main centres and stores in Medway 1.52% 0.80% 0.84% 0.48% 2.64% 5.69% 51.11% 3.26% 66.87% 32.35% 70.79% 77.17% 65.35% 81.17% 32.61%
Comparison goods floorspace outside Gravesham & Medway
Other centres in survey areaDartford (zone 1) 37.18% 11.17% 1.89% 5.34% 2.10% 0.00% 0.00% 1.65% 0.93% 0.00% 0.08% 0.00% 0.81% 0.00% 0.00%
Bluewater (zone 2) 31.05% 47.15% 55.11% 44.42% 37.52% 32.39% 29.78% 53.81% 19.08% 22.58% 15.55% 10.45% 14.26% 8.37% 10.33%
ASDA Superstore, Crossways Boulevard, Greenhithe (zone 2) 4.46% 5.37% 0.48% 0.31% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
(C) Total, other centres in survey area 72.70% 63.69% 57.47% 50.07% 39.62% 32.39% 29.78% 55.46% 20.01% 22.58% 15.63% 10.45% 15.08% 8.37% 10.33%
Centres outside survey areaMaidstone 0.00% 0.32% 0.74% 6.41% 0.69% 1.19% 4.34% 1.83% 2.73% 23.70% 5.02% 3.31% 9.69% 4.13% 5.08%
Lakeside 4.39% 5.87% 5.65% 5.48% 6.12% 4.42% 3.90% 2.62% 1.94% 0.73% 1.01% 1.73% 2.38% 1.49% 0.82%
Crayford 10.19% 3.65% 1.10% 0.95% 1.15% 1.62% 0.00% 0.34% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
Sittingbourne 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.62% 0.43% 0.08% 0.00% 0.13% 0.84% 0.55% 44.29%
Sevenoaks 0.13% 0.00% 0.20% 13.05% 0.15% 0.11% 0.00% 1.74% 0.00% 0.00% 0.00% 0.17% 0.13% 0.00% 0.00%
Central London 0.90% 0.12% 0.20% 1.73% 0.60% 0.58% 0.00% 0.08% 0.00% 0.12% 0.31% 0.71% 1.54% 0.29% 0.76%
All other locations outside survey area 3.76% 1.71% 2.76% 8.23% 0.34% 2.70% 1.88% 5.12% 0.86% 13.24% 4.07% 3.29% 2.52% 2.53% 5.30%
(D) Total, centres outside survey area 19.36% 11.67% 10.65% 35.85% 9.05% 10.62% 10.12% 12.35% 5.97% 37.87% 10.41% 9.34% 17.10% 8.99% 56.26%
Local shops(E) Local/small shops in survey area 2.33% 0.45% 2.00% 3.17% 0.47% 1.58% 1.33% 3.74% 1.69% 3.38% 2.13% 2.26% 2.48% 1.07% 0.66%
Total (A+B+C+D+E) 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%
Source: NEMS Market Research Telephone Survey, March 2015
Gravesham and Medway District Councils
Comparison Capacity ModellingNorth Kent SHENA - Retail & Commercial Leisure Assessment 2015
Table 5aComparison Goods Allocation 2015 - Spend (£) 2013 Prices
Zone Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Zone 15 Total
Centre/Store (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m)
Total Available Spend - 2015 131.5 57.8 62.2 121.6 225.3 33.1 64.8 38.2 100.1 81.7 91.3 102.3 184.7 223.4 51.1 1,569.1
Comparison goods floorspace in Gravesham
Town and district centresGravesend town centre (zone 5) 1.8 9.1 10.4 10.2 76.3 9.8 4.2 6.4 4.1 0.6 0.9 0.3 0.0 0.5 0.0 134.6
Sub-total, town and district centres 1.8 9.1 10.4 10.2 76.3 9.8 4.2 6.4 4.1 0.6 0.9 0.3 0.0 0.5 0.0 134.6
Edge/out-of-centre floorspaceImperial Retail Park, Gravesend (incl. Asda) (zone 5) 2.3 3.9 6.6 1.8 26.5 5.5 0.7 2.1 1.1 2.0 0.0 0.5 0.0 0.0 0.1 53.1
Sainsbury's Superstore, Wingfield Bank, Northfleet, Gravesend (zone 5) 1.3 0.5 1.1 0.7 5.9 1.1 0.1 1.1 0.2 0.6 0.0 0.0 0.0 0.4 0.0 13.0
Sub-total, edge/out-of-centre retail floorspace 3.6 4.4 7.6 2.5 32.4 6.6 0.8 3.3 1.3 2.5 0.0 0.5 0.0 0.4 0.1 66.0
(A) Total, main centres and stores in Gravesham 5.4 13.5 18.1 12.7 108.7 16.5 5.0 9.6 5.5 3.1 0.9 0.8 0.0 0.9 0.1 200.6
Comparison goods floorspace in Medway
Town and district centresStrood district centre (zone 9) 0.0 0.0 0.0 0.0 0.0 0.1 5.0 0.4 9.4 1.3 1.7 0.2 1.2 0.9 0.0 20.2
Rochester district centre (zone 11) 0.5 0.0 0.0 0.0 1.0 0.4 3.0 0.3 1.7 1.7 8.4 1.3 3.5 6.1 0.2 28.0
Chatham town centre (zone 12) 1.5 0.0 0.2 0.0 1.1 0.4 8.9 0.1 18.0 7.3 29.8 17.5 59.3 22.7 1.5 168.3
Gillingham district centre (zone 12) 0.0 0.2 0.0 0.0 0.0 0.0 1.7 0.0 0.9 1.9 1.0 31.3 6.8 44.8 2.0 90.6
Hempstead Valley district centre (zone 14) 0.0 0.0 0.0 0.0 0.0 0.1 2.7 0.1 2.7 3.3 6.7 10.2 17.4 51.0 8.8 103.0
Rainham district centre (zone 14) 0.0 0.0 0.0 0.0 0.0 0.0 0.4 0.0 0.0 0.4 0.8 1.1 1.3 14.0 1.9 19.8
Sub-total, town and district centres 2.0 0.2 0.2 0.0 2.1 1.1 21.6 1.0 32.7 15.8 48.5 61.5 89.5 139.4 14.4 430.0
Edge/out-of-centre floorspaceStrood Retail Parks & food stores (non-district centre) (zone 9) 0.0 0.0 0.3 0.5 1.2 0.5 8.5 0.1 29.7 4.0 2.9 2.7 3.3 2.1 0.1 56.1
Horstead Retail Park, Chatham (zone 13) 0.0 0.0 0.0 0.0 2.0 0.2 1.3 0.1 3.3 3.6 8.6 3.1 12.1 8.8 0.0 43.2
ASDA Superstore, 387 Maidstone Road, Chatham (zone 13) 0.0 0.2 0.0 0.0 0.0 0.0 0.1 0.0 0.2 0.5 3.8 0.1 9.7 0.0 0.0 14.5
Gillingham Retail Park (zone 14) 0.0 0.0 0.0 0.0 0.7 0.1 1.3 0.0 1.1 1.1 0.8 8.2 5.6 23.3 1.7 44.0
Tesco Gillingham Kent Extra, Courteney Road, Gillingham (zone 14) 0.0 0.0 0.0 0.0 0.0 0.0 0.2 0.0 0.0 1.4 0.0 3.3 0.4 7.7 0.4 13.5
Sub-total, edge/out-of-centre retail floorspace 0.0 0.3 0.3 0.6 3.9 0.8 11.5 0.2 34.2 10.6 16.1 17.4 31.1 41.9 2.2 171.3
(B) Total, main centres and stores in Medway 2.0 0.5 0.5 0.6 5.9 1.9 33.1 1.2 66.9 26.4 64.6 78.9 120.7 181.3 16.7 601.3
Comparison goods floorspace outside Gravesham & Medway
Other centres in survey areaDartford (zone 1) 48.9 6.5 1.2 6.5 4.7 0.0 0.0 0.6 0.9 0.0 0.1 0.0 1.5 0.0 0.0 70.9
Bluewater (zone 2) 40.8 27.3 34.3 54.0 84.5 10.7 19.3 20.6 19.1 18.4 14.2 10.7 26.3 18.7 5.3 404.3
ASDA Superstore, Crossways Boulevard, Greenhithe (zone 2) 5.9 3.1 0.3 0.4 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 9.6
(C) Total, other centres in survey area 95.6 36.8 35.7 60.9 89.3 10.7 19.3 21.2 20.0 18.4 14.3 10.7 27.8 18.7 5.3 484.8
Centres outside survey areaMaidstone 0.0 0.2 0.5 7.8 1.5 0.4 2.8 0.7 2.7 19.4 4.6 3.4 17.9 9.2 2.6 73.7
Lakeside 5.8 3.4 3.5 6.7 13.8 1.5 2.5 1.0 1.9 0.6 0.9 1.8 4.4 3.3 0.4 51.5
Crayford 13.4 2.1 0.7 1.2 2.6 0.5 0.0 0.1 0.0 0.0 0.0 0.0 0.0 0.0 0.0 20.6
Sittingbourne 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.2 0.4 0.1 0.0 0.1 1.6 1.2 22.6 26.3
Sevenoaks 0.2 0.0 0.1 15.9 0.3 0.0 0.0 0.7 0.0 0.0 0.0 0.2 0.2 0.0 0.0 17.6
Central London 1.2 0.1 0.1 2.1 1.4 0.2 0.0 0.0 0.0 0.1 0.3 0.7 2.8 0.6 0.4 10.1
All other locations outside survey area 4.9 1.0 1.7 10.0 0.8 0.9 1.2 2.0 0.9 10.8 3.7 3.4 4.6 5.7 2.7 54.2
(D) Total, centres outside survey area 25.5 6.7 6.6 43.6 20.4 3.5 6.6 4.7 6.0 30.9 9.5 9.6 31.6 20.1 28.8 254.0
Local shops(E) Local/small shops in survey area 3.1 0.3 1.2 3.9 1.1 0.5 0.9 1.4 1.7 2.8 1.9 2.3 4.6 2.4 0.3 28.3
Total (A+B+C+D+E) 131.5 57.8 62.2 121.6 225.3 33.1 64.8 38.2 100.1 81.7 91.3 102.3 184.7 223.4 51.1 1,569.1
Gravesham and Medway District CouncilsNorth Kent SHENA - Retail & Commercial Leisure Assessment 2015Comparison Capacity Modelling
Table 5bComparison Goods Allocation 2020 - Spend (£) 2013 Prices
Zone Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Zone 15 Total
Centre/Store (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m)
Total Available Spend - 2020 158.5 69.7 74.1 143.8 265.9 39.2 76.8 45.1 118.8 97.0 108.1 121.3 219.1 264.8 61.5 1,863.7
Comparison goods floorspace in Gravesham
Town and district centresGravesend town centre (zone 5) 2.2 11.0 12.4 12.0 90.0 11.6 5.0 7.5 4.9 0.7 1.1 0.3 0.0 0.5 0.0 159.4
Sub-total, town and district centres 2.2 11.0 12.4 12.0 90.0 11.6 5.0 7.5 4.9 0.7 1.1 0.3 0.0 0.5 0.0 159.4
Edge/out-of-centre floorspaceImperial Retail Park, Gravesend (incl. Asda) (zone 5) 2.7 4.7 7.8 2.1 31.2 6.5 0.8 2.5 1.3 2.3 0.0 0.6 0.0 0.0 0.1 62.9
Sainsbury's Superstore, Wingfield Bank, Northfleet, Gravesend (zone 5) 1.6 0.6 1.3 0.9 7.0 1.3 0.1 1.3 0.2 0.7 0.0 0.0 0.0 0.5 0.0 15.4
Sub-total, edge/out-of-centre retail floorspace 4.3 5.3 9.1 2.9 38.2 7.8 0.9 3.9 1.6 3.0 0.0 0.6 0.0 0.5 0.1 78.3
(A) Total, main centres and stores in Gravesham 6.5 16.3 21.5 15.0 128.2 19.5 5.9 11.4 6.5 3.7 1.1 0.9 0.0 1.0 0.1 237.6
Comparison goods floorspace in Gravesham
Town and district centresStrood district centre (zone 9) 0.0 0.0 0.0 0.0 0.0 0.2 5.9 0.5 11.1 1.5 2.0 0.2 1.5 1.1 0.0 24.0
Rochester district centre (zone 11) 0.6 0.0 0.0 0.0 1.2 0.4 3.5 0.4 2.1 2.0 10.0 1.5 4.1 7.2 0.2 33.2
Chatham town centre (zone 12) 1.8 0.0 0.2 0.0 1.2 0.5 10.5 0.1 21.4 8.7 35.4 20.8 70.4 26.9 1.8 199.7
Gillingham district centre (zone 12) 0.0 0.2 0.0 0.0 0.0 0.0 2.0 0.1 1.1 2.3 1.2 37.1 8.1 53.1 2.4 107.5
Hempstead Valley district centre (zone 14) 0.0 0.0 0.0 0.0 0.0 0.2 3.2 0.2 3.2 3.9 7.9 12.1 20.6 60.4 10.6 122.3
Rainham district centre (zone 14) 0.0 0.0 0.0 0.0 0.0 0.0 0.4 0.0 0.0 0.4 1.0 1.3 1.6 16.6 2.3 23.6
Sub-total, town and district centres 2.4 0.2 0.2 0.0 2.4 1.3 25.6 1.2 38.8 18.8 57.5 73.0 106.2 165.2 17.4 510.2
Edge/out-of-centre floorspaceStrood Retail Parks & food stores (non-district centre) (zone 9) 0.0 0.0 0.4 0.6 1.4 0.6 10.1 0.1 35.3 4.7 3.5 3.2 3.9 2.5 0.1 66.5
Horstead Retail Park, Chatham (zone 13) 0.0 0.0 0.0 0.1 2.3 0.2 1.5 0.1 3.9 4.3 10.2 3.6 14.4 10.4 0.0 51.2
ASDA Superstore, 387 Maidstone Road, Chatham (zone 13) 0.0 0.3 0.0 0.0 0.0 0.0 0.1 0.0 0.2 0.6 4.4 0.1 11.5 0.0 0.0 17.2
Gillingham Retail Park (zone 14) 0.0 0.0 0.0 0.0 0.9 0.1 1.6 0.0 1.3 1.4 0.9 9.8 6.6 27.7 2.0 52.2
Tesco Gillingham Kent Extra, Courteney Road, Gillingham (zone 14) 0.0 0.0 0.0 0.0 0.0 0.0 0.3 0.0 0.0 1.7 0.0 3.9 0.5 9.1 0.5 16.0
Sub-total, edge/out-of-centre retail floorspace 0.0 0.3 0.4 0.7 4.6 1.0 13.6 0.3 40.6 12.6 19.1 20.6 37.0 49.7 2.7 203.2
(B) Total, main centres and stores in Medway 2.4 0.6 0.6 0.7 7.0 2.2 39.2 1.5 79.4 31.4 76.5 93.6 143.2 215.0 20.0 713.3
Comparison goods floorspace outside Gravesham & Medway
Other centres in survey areaDartford (zone 1) 58.9 7.8 1.4 7.7 5.6 0.0 0.0 0.7 1.1 0.0 0.1 0.0 1.8 0.0 0.0 85.1
Bluewater (zone 2) 49.2 32.9 40.8 63.9 99.8 12.7 22.9 24.3 22.7 21.9 16.8 12.7 31.3 22.2 6.4 480.2
ASDA Superstore, Crossways Boulevard, Greenhithe (zone 2) 7.1 3.7 0.4 0.4 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 11.6
(C) Total, other centres in survey area 115.2 44.4 42.6 72.0 105.4 12.7 22.9 25.0 23.8 21.9 16.9 12.7 33.0 22.2 6.4 577.0
Centres outside survey areaMaidstone 0.0 0.2 0.5 9.2 1.8 0.5 3.3 0.8 3.2 23.0 5.4 4.0 21.2 10.9 3.1 87.4Lakeside 7.0 4.1 4.2 7.9 16.3 1.7 3.0 1.2 2.3 0.7 1.1 2.1 5.2 4.0 0.5 61.2
Crayford 16.1 2.5 0.8 1.4 3.1 0.6 0.0 0.2 0.0 0.0 0.0 0.0 0.0 0.0 0.0 24.7
Sittingbourne 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.3 0.5 0.1 0.0 0.2 1.8 1.5 27.2 31.5Sevenoaks 0.2 0.0 0.2 18.8 0.4 0.0 0.0 0.8 0.0 0.0 0.0 0.2 0.3 0.0 0.0 20.8Central London 1.4 0.1 0.2 2.5 1.6 0.2 0.0 0.0 0.0 0.1 0.3 0.9 3.4 0.8 0.5 11.9
All other locations outside survey area 6.0 1.2 2.0 11.8 0.9 1.1 1.4 2.3 1.0 12.8 4.4 4.0 5.5 6.7 3.3 64.5
(D) Total, centres outside survey area 30.7 8.1 7.9 51.5 24.1 4.2 7.8 5.6 7.1 36.7 11.3 11.3 37.5 23.8 34.6 302.1
Local shops(E) Local/small shops in survey area 3.7 0.3 1.5 4.6 1.3 0.6 1.0 1.7 2.0 3.3 2.3 2.7 5.4 2.8 0.4 33.6
Total (A+B+C+D+E) 158.5 69.7 74.1 143.8 265.9 39.2 76.8 45.1 118.8 97.0 108.1 121.3 219.1 264.8 61.5 1,863.7
Comparison Capacity Modelling
Gravesham and Medway District CouncilsNorth Kent SHENA - Retail & Commercial Leisure Assessment 2015
Table 5cComparison Goods Allocation 2025 - Spend (£) 2013 Prices
Zone Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Zone 15 Total
Centre/Store (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m)
Total Available Spend - 2025 196.4 86.4 91.0 176.0 324.3 47.8 93.9 55.0 145.4 119.1 132.3 148.4 268.3 324.0 76.1 2,284.2
Comparison goods floorspace in Gravesham
Town and district centresGravesend town centre (zone 5) 2.7 13.6 15.3 14.7 109.8 14.2 6.1 9.2 6.0 0.9 1.3 0.4 0.0 0.7 0.0 194.8
Sub-total, town and district centres 2.7 13.6 15.3 14.7 109.8 14.2 6.1 9.2 6.0 0.9 1.3 0.4 0.0 0.7 0.0 194.8
Edge/out-of-centre floorspaceImperial Retail Park, Gravesend (incl. Asda) (zone 5) 3.4 5.9 9.6 2.6 38.1 7.9 1.0 3.1 1.6 2.9 0.1 0.7 0.0 0.0 0.1 77.0
Sainsbury's Superstore, Wingfield Bank, Northfleet, Gravesend (zone 5) 1.9 0.7 1.5 1.0 8.5 1.6 0.1 1.6 0.3 0.8 0.0 0.0 0.0 0.6 0.0 18.8
Sub-total, edge/out-of-centre retail floorspace 5.3 6.6 11.2 3.6 46.6 9.6 1.1 4.7 1.9 3.7 0.1 0.7 0.0 0.6 0.1 95.8
(A) Total, main centres and stores in Gravesham 8.0 20.2 26.4 18.3 156.4 23.8 7.2 13.9 7.9 4.5 1.4 1.1 0.0 1.3 0.1 290.6
Comparison goods floorspace in Gravesham
Town and district centresStrood district centre (zone 9) 0.0 0.0 0.0 0.0 0.0 0.2 7.2 0.6 13.6 1.9 2.5 0.3 1.8 1.3 0.0 29.4
Rochester district centre (zone 11) 0.8 0.0 0.0 0.0 1.5 0.5 4.3 0.4 2.5 2.4 12.2 1.8 5.1 8.8 0.3 40.6
Chatham town centre (zone 12) 2.2 0.0 0.3 0.0 1.5 0.6 12.9 0.2 26.2 10.7 43.2 25.5 86.2 32.9 2.2 244.4
Gillingham district centre (zone 12) 0.0 0.3 0.0 0.0 0.0 0.0 2.5 0.1 1.3 2.8 1.5 45.4 9.9 64.9 3.0 131.6
Hempstead Valley district centre (zone 14) 0.0 0.0 0.0 0.0 0.0 0.2 4.0 0.2 3.9 4.8 9.7 14.8 25.2 74.0 13.2 149.8
Rainham district centre (zone 14) 0.0 0.0 0.0 0.0 0.0 0.0 0.5 0.0 0.0 0.5 1.2 1.5 1.9 20.3 2.8 28.9
Sub-total, town and district centres 3.0 0.3 0.3 0.0 3.0 1.5 31.3 1.4 47.5 23.0 70.3 89.3 130.1 202.2 21.5 624.6
Edge/out-of-centre floorspaceStrood Retail Parks & food stores (non-district centre) (zone 9) 0.0 0.1 0.5 0.8 1.7 0.8 12.4 0.2 43.2 5.8 4.2 3.9 4.8 3.0 0.1 81.4
Horstead Retail Park, Chatham (zone 13) 0.0 0.0 0.0 0.1 2.8 0.3 1.9 0.2 4.8 5.3 12.5 4.4 17.6 12.8 0.0 62.7
ASDA Superstore, 387 Maidstone Road, Chatham (zone 13) 0.0 0.3 0.0 0.0 0.0 0.0 0.1 0.0 0.2 0.7 5.4 0.1 14.1 0.0 0.0 21.1
Gillingham Retail Park (zone 14) 0.0 0.0 0.0 0.0 1.1 0.1 1.9 0.0 1.6 1.7 1.2 12.0 8.1 33.9 2.5 63.9
Tesco Gillingham Kent Extra, Courteney Road, Gillingham (zone 14) 0.0 0.0 0.0 0.0 0.0 0.0 0.4 0.0 0.0 2.0 0.0 4.8 0.6 11.2 0.7 19.6
Sub-total, edge/out-of-centre retail floorspace 0.0 0.4 0.5 0.8 5.6 1.2 16.7 0.4 49.7 15.5 23.3 25.2 45.2 60.8 3.3 248.7
(B) Total, main centres and stores in Medway 3.0 0.7 0.8 0.8 8.5 2.7 48.0 1.8 97.2 38.5 93.6 114.5 175.3 263.0 24.8 873.3
Comparison goods floorspace outside Gravesham & Medway
Other centres in survey areaDartford (zone 1) 73.0 9.6 1.7 9.4 6.8 0.0 0.0 0.9 1.4 0.0 0.1 0.0 2.2 0.0 0.0 105.2
Bluewater (zone 2) 61.0 40.7 50.2 78.2 121.7 15.5 28.0 29.6 27.7 26.9 20.6 15.5 38.3 27.1 7.9 588.7
ASDA Superstore, Crossways Boulevard, Greenhithe (zone 2) 8.8 4.6 0.4 0.5 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 14.4
(C) Total, other centres in survey area 142.8 55.0 52.3 88.1 128.5 15.5 28.0 30.5 29.1 26.9 20.7 15.5 40.4 27.1 7.9 708.3
Centres outside survey areaMaidstone 0.0 0.3 0.7 11.3 2.2 0.6 4.1 1.0 4.0 28.2 6.6 4.9 26.0 13.4 3.9 107.1Lakeside 8.6 5.1 5.1 9.6 19.8 2.1 3.7 1.4 2.8 0.9 1.3 2.6 6.4 4.8 0.6 75.0
Crayford 20.0 3.2 1.0 1.7 3.7 0.8 0.0 0.2 0.0 0.0 0.0 0.0 0.0 0.0 0.0 30.5
Sittingbourne 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.3 0.6 0.1 0.0 0.2 2.3 1.8 33.7 39.0Sevenoaks 0.3 0.0 0.2 23.0 0.5 0.1 0.0 1.0 0.0 0.0 0.0 0.2 0.3 0.0 0.0 25.5Central London 1.8 0.1 0.2 3.0 2.0 0.3 0.0 0.0 0.0 0.1 0.4 1.1 4.1 0.9 0.6 14.6
All other locations outside survey area 7.4 1.5 2.5 14.5 1.1 1.3 1.8 2.8 1.3 15.8 5.4 4.9 6.8 8.2 4.0 79.1
(D) Total, centres outside survey area 38.0 10.1 9.7 63.1 29.3 5.1 9.5 6.8 8.7 45.1 13.8 13.9 45.9 29.1 42.8 370.8
Local shops(E) Local/small shops in survey area 4.6 0.4 1.8 5.6 1.5 0.8 1.3 2.1 2.5 4.0 2.8 3.4 6.7 3.5 0.5 41.2
Total (A+B+C+D+E) 196.4 86.4 91.0 176.0 324.3 47.8 93.9 55.0 145.4 119.1 132.3 148.4 268.3 324.0 76.1 2,284.2
Comparison Capacity Modelling
Gravesham and Medway District CouncilsNorth Kent SHENA - Retail & Commercial Leisure Assessment 2015
Table 5dComparison Goods Allocation 2028 - Spend (£) 2013 Prices
Zone Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Zone 15 Total
Centre/Store (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m)
Total Available Spend - 2028 223.2 98.2 103.0 198.7 365.8 54.0 106.2 62.0 164.4 134.8 149.5 167.7 303.3 366.3 86.4 2,583.4
Comparison goods floorspace in Gravesham
Town and district centresGravesend town centre (zone 5) 3.1 15.5 17.3 16.6 123.8 16.0 6.9 10.3 6.8 1.0 1.5 0.5 0.0 0.8 0.0 220.0
Sub-total, town and district centres 3.1 15.5 17.3 16.6 123.8 16.0 6.9 10.3 6.8 1.0 1.5 0.5 0.0 0.8 0.0 220.0
Edge/out-of-centre floorspaceImperial Retail Park, Gravesend (incl. Asda) (zone 5) 3.8 6.7 10.9 2.9 43.0 8.9 1.2 3.5 1.9 3.2 0.1 0.8 0.0 0.0 0.1 87.0
Sainsbury's Superstore, Wingfield Bank, Northfleet, Gravesend (zone 5) 2.2 0.8 1.7 1.2 9.6 1.9 0.1 1.8 0.3 0.9 0.0 0.0 0.0 0.7 0.0 21.3
Sub-total, edge/out-of-centre retail floorspace 6.0 7.5 12.6 4.1 52.6 10.8 1.3 5.3 2.2 4.2 0.1 0.8 0.0 0.7 0.1 108.2
(A) Total, main centres and stores in Gravesham 9.1 23.0 29.9 20.7 176.4 26.8 8.1 15.6 9.0 5.1 1.6 1.3 0.0 1.4 0.1 328.3
Comparison goods floorspace in Gravesham
Town and district centresStrood district centre (zone 9) 0.0 0.0 0.0 0.0 0.0 0.2 8.1 0.7 15.4 2.1 2.8 0.3 2.0 1.5 0.0 33.2
Rochester district centre (zone 11) 0.9 0.0 0.0 0.0 1.6 0.6 4.9 0.5 2.8 2.7 13.8 2.1 5.7 9.9 0.3 45.9
Chatham town centre (zone 12) 2.5 0.0 0.3 0.0 1.7 0.7 14.5 0.2 29.6 12.1 48.9 28.8 97.4 37.2 2.5 276.3
Gillingham district centre (zone 12) 0.0 0.3 0.0 0.0 0.0 0.0 2.8 0.1 1.5 3.2 1.7 51.3 11.1 73.4 3.4 148.8
Hempstead Valley district centre (zone 14) 0.0 0.0 0.0 0.0 0.0 0.2 4.5 0.2 4.4 5.4 10.9 16.8 28.5 83.6 14.9 169.4
Rainham district centre (zone 14) 0.0 0.0 0.0 0.0 0.0 0.0 0.6 0.0 0.0 0.6 1.3 1.7 2.2 23.0 3.2 32.6
Sub-total, town and district centres 3.4 0.3 0.3 0.0 3.3 1.7 35.4 1.6 53.7 26.1 79.4 100.9 147.0 228.5 24.4 706.3
Edge/out-of-centre floorspaceStrood Retail Parks & food stores (non-district centre) (zone 9) 0.0 0.1 0.6 0.9 1.9 0.9 14.0 0.2 48.8 6.6 4.8 4.4 5.4 3.4 0.1 92.0
Horstead Retail Park, Chatham (zone 13) 0.0 0.0 0.0 0.1 3.2 0.3 2.1 0.2 5.4 5.9 14.1 5.0 19.9 14.4 0.0 70.8
ASDA Superstore, 387 Maidstone Road, Chatham (zone 13) 0.0 0.4 0.0 0.0 0.0 0.0 0.1 0.0 0.2 0.8 6.2 0.1 15.9 0.0 0.0 23.8
Gillingham Retail Park (zone 14) 0.0 0.0 0.0 0.0 1.2 0.2 2.2 0.0 1.8 1.9 1.3 13.5 9.2 38.3 2.8 72.3
Tesco Gillingham Kent Extra, Courteney Road, Gillingham (zone 14) 0.0 0.0 0.0 0.0 0.0 0.0 0.4 0.0 0.0 2.3 0.0 5.4 0.6 12.6 0.8 22.2
Sub-total, edge/out-of-centre retail floorspace 0.0 0.5 0.6 1.0 6.3 1.3 18.8 0.4 56.2 17.5 26.4 28.5 51.1 68.8 3.8 281.1
(B) Total, main centres and stores in Medway 3.4 0.8 0.9 1.0 9.6 3.1 54.3 2.0 109.9 43.6 105.8 129.4 198.2 297.3 28.2 987.4
Comparison goods floorspace outside Gravesham & Medway
Other centres in survey areaDartford (zone 1) 83.0 11.0 1.9 10.6 7.7 0.0 0.0 1.0 1.5 0.0 0.1 0.0 2.5 0.0 0.0 119.3
Bluewater (zone 2) 69.3 46.3 56.8 88.3 137.3 17.5 31.6 33.4 31.4 30.4 23.2 17.5 43.3 30.7 8.9 665.8
ASDA Superstore, Crossways Boulevard, Greenhithe (zone 2) 10.0 5.3 0.5 0.6 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 16.3
(C) Total, other centres in survey area 162.2 62.5 59.2 99.5 144.9 17.5 31.6 34.4 32.9 30.4 23.4 17.5 45.7 30.7 8.9 801.5
Centres outside survey areaMaidstone 0.0 0.3 0.8 12.7 2.5 0.6 4.6 1.1 4.5 31.9 7.5 5.6 29.4 15.1 4.4 121.1Lakeside 9.8 5.8 5.8 10.9 22.4 2.4 4.1 1.6 3.2 1.0 1.5 2.9 7.2 5.5 0.7 84.8
Crayford 22.7 3.6 1.1 1.9 4.2 0.9 0.0 0.2 0.0 0.0 0.0 0.0 0.0 0.0 0.0 34.6
Sittingbourne 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.4 0.7 0.1 0.0 0.2 2.6 2.0 38.3 44.2Sevenoaks 0.3 0.0 0.2 25.9 0.5 0.1 0.0 1.1 0.0 0.0 0.0 0.3 0.4 0.0 0.0 28.8Central London 2.0 0.1 0.2 3.4 2.2 0.3 0.0 0.1 0.0 0.2 0.5 1.2 4.7 1.1 0.7 16.6
All other locations outside survey area 8.4 1.7 2.8 16.4 1.2 1.5 2.0 3.2 1.4 17.8 6.1 5.5 7.6 9.3 4.6 89.5
(D) Total, centres outside survey area 43.2 11.5 11.0 71.2 33.1 5.7 10.7 7.7 9.8 51.0 15.6 15.7 51.9 32.9 48.6 419.6
Local shops(E) Local/small shops in survey area 5.2 0.4 2.1 6.3 1.7 0.9 1.4 2.3 2.8 4.6 3.2 3.8 7.5 3.9 0.6 46.6
Total (A+B+C+D+E) 223.2 98.2 103.0 198.7 365.8 54.0 106.2 62.0 164.4 134.8 149.5 167.7 303.3 366.3 86.4 2,583.4
Comparison Capacity Modelling
Gravesham and Medway District CouncilsNorth Kent SHENA - Retail & Commercial Leisure Assessment 2015
Table 5eComparison Goods Allocation 2031 - Spend (£) 2013 Prices
Zone Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Zone 15 Total
Centre/Store (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m)
Total Available Spend - 2031 253.4 111.5 116.5 224.3 412.5 60.9 120.0 70.0 185.7 152.4 168.9 189.4 342.7 413.9 98.0 2,920.1
Comparison goods floorspace in Gravesham
Town and district centresGravesend town centre (zone 5) 3.5 17.6 19.6 18.8 139.6 18.1 7.8 11.7 7.7 1.1 1.7 0.5 0.0 0.9 0.0 248.4
Sub-total, town and district centres 3.5 17.6 19.6 18.8 139.6 18.1 7.8 11.7 7.7 1.1 1.7 0.5 0.0 0.9 0.0 248.4
Edge/out-of-centre floorspaceImperial Retail Park, Gravesend (incl. Asda) (zone 5) 4.4 7.6 12.3 3.3 48.5 10.1 1.3 3.9 2.1 3.7 0.1 0.9 0.0 0.0 0.1 98.2
Sainsbury's Superstore, Wingfield Bank, Northfleet, Gravesend (zone 5) 2.5 0.9 2.0 1.3 10.8 2.1 0.1 2.1 0.4 1.1 0.0 0.0 0.0 0.8 0.0 24.0
Sub-total, edge/out-of-centre retail floorspace 6.8 8.5 14.3 4.6 59.3 12.2 1.4 6.0 2.5 4.7 0.1 0.9 0.0 0.8 0.1 122.2
(A) Total, main centres and stores in Gravesham 10.4 26.1 33.8 23.4 198.9 30.3 9.2 17.6 10.1 5.8 1.8 1.5 0.0 1.6 0.1 370.6
Comparison goods floorspace in Gravesham
Town and district centresStrood district centre (zone 9) 0.0 0.0 0.0 0.0 0.0 0.3 9.2 0.7 17.4 2.4 3.2 0.4 2.3 1.7 0.0 37.5
Rochester district centre (zone 11) 1.0 0.0 0.0 0.0 1.8 0.7 5.5 0.6 3.2 3.1 15.6 2.3 6.5 11.2 0.3 51.9
Chatham town centre (zone 12) 2.8 0.0 0.3 0.0 1.9 0.8 16.4 0.2 33.4 13.7 55.2 32.5 110.1 42.0 2.8 312.3
Gillingham district centre (zone 12) 0.0 0.4 0.0 0.0 0.0 0.0 3.2 0.1 1.6 3.6 1.9 57.9 12.6 82.9 3.9 168.1
Hempstead Valley district centre (zone 14) 0.0 0.0 0.0 0.0 0.0 0.2 5.0 0.2 5.0 6.1 12.3 18.9 32.2 94.5 17.0 191.5
Rainham district centre (zone 14) 0.0 0.0 0.0 0.0 0.0 0.0 0.7 0.0 0.0 0.7 1.5 2.0 2.5 25.9 3.7 36.9
Sub-total, town and district centres 3.9 0.4 0.3 0.0 3.8 1.9 40.0 1.8 60.7 29.5 89.8 114.0 166.2 258.2 27.7 798.1
Edge/out-of-centre floorspaceStrood Retail Parks & food stores (non-district centre) (zone 9) 0.0 0.1 0.6 1.0 2.1 1.0 15.8 0.2 55.1 7.4 5.4 5.0 6.2 3.9 0.2 104.0
Horstead Retail Park, Chatham (zone 13) 0.0 0.0 0.0 0.1 3.6 0.4 2.4 0.2 6.1 6.7 16.0 5.7 22.5 16.3 0.0 80.0
ASDA Superstore, 387 Maidstone Road, Chatham (zone 13) 0.0 0.4 0.0 0.0 0.0 0.0 0.2 0.0 0.3 0.9 7.0 0.2 18.0 0.0 0.0 26.9
Gillingham Retail Park (zone 14) 0.0 0.0 0.0 0.0 1.3 0.2 2.5 0.0 2.0 2.1 1.5 15.3 10.4 43.2 3.2 81.7
Tesco Gillingham Kent Extra, Courteney Road, Gillingham (zone 14) 0.0 0.0 0.0 0.0 0.0 0.0 0.5 0.0 0.0 2.6 0.0 6.1 0.7 14.3 0.9 25.0
Sub-total, edge/out-of-centre retail floorspace 0.0 0.5 0.6 1.1 7.1 1.5 21.3 0.4 63.5 19.8 29.8 32.2 57.8 77.7 4.3 317.7
(B) Total, main centres and stores in Medway 3.9 0.9 1.0 1.1 10.9 3.5 61.3 2.3 124.2 49.3 119.6 146.2 224.0 335.9 32.0 1,115.8
Comparison goods floorspace outside Gravesham & Medway
Other centres in survey areaDartford (zone 1) 94.2 12.5 2.2 12.0 8.7 0.0 0.0 1.2 1.7 0.0 0.1 0.0 2.8 0.0 0.0 135.3
Bluewater (zone 2) 78.7 52.6 64.2 99.6 154.8 19.7 35.7 37.7 35.4 34.4 26.3 19.8 48.9 34.7 10.1 752.6
ASDA Superstore, Crossways Boulevard, Greenhithe (zone 2) 11.3 6.0 0.6 0.7 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 18.5
(C) Total, other centres in survey area 184.2 71.0 67.0 112.3 163.4 19.7 35.7 38.8 37.1 34.4 26.4 19.8 51.7 34.7 10.1 906.4
Centres outside survey areaMaidstone 0.0 0.4 0.9 14.4 2.8 0.7 5.2 1.3 5.1 36.1 8.5 6.3 33.2 17.1 5.0 136.9Lakeside 11.1 6.5 6.6 12.3 25.2 2.7 4.7 1.8 3.6 1.1 1.7 3.3 8.1 6.2 0.8 95.8
Crayford 25.8 4.1 1.3 2.1 4.8 1.0 0.0 0.2 0.0 0.0 0.0 0.0 0.0 0.0 0.0 39.3
Sittingbourne 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.4 0.8 0.1 0.0 0.2 2.9 2.3 43.4 50.2Sevenoaks 0.3 0.0 0.2 29.3 0.6 0.1 0.0 1.2 0.0 0.0 0.0 0.3 0.4 0.0 0.0 32.5Central London 2.3 0.1 0.2 3.9 2.5 0.4 0.0 0.1 0.0 0.2 0.5 1.3 5.3 1.2 0.7 18.7
All other locations outside survey area 9.5 1.9 3.2 18.5 1.4 1.6 2.3 3.6 1.6 20.2 6.9 6.2 8.6 10.5 5.2 101.1
(D) Total, centres outside survey area 49.1 13.0 12.4 80.4 37.3 6.5 12.1 8.6 11.1 57.7 17.6 17.7 58.6 37.2 55.2 474.5
Local shops(E) Local/small shops in survey area 5.9 0.5 2.3 7.1 1.9 1.0 1.6 2.6 3.1 5.2 3.6 4.3 8.5 4.4 0.6 52.7
Total (A+B+C+D+E) 253.4 111.5 116.5 224.3 412.5 60.9 120.0 70.0 185.7 152.4 168.9 189.4 342.7 413.9 98.0 2,920.1
Comparison Capacity Modelling
Gravesham and Medway District CouncilsNorth Kent SHENA - Retail & Commercial Leisure Assessment 2015
Table 5fComparison Goods Allocation 2037 - Spend (£) 2013 Prices
Zone Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Zone 15 Total
Centre/Store (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m)
Total Available Spend - 2037 325.5 143.3 148.7 285.0 523.2 77.4 152.7 88.9 236.3 194.5 215.1 241.0 436.5 527.0 125.9 3,721.1
Comparison goods floorspace in Gravesham
Town and district centresGravesend town centre (zone 5) 4.5 22.6 25.0 23.9 177.1 23.0 9.9 14.8 9.8 1.4 2.2 0.7 0.0 1.1 0.0 315.8
Sub-total, town and district centres 4.5 22.6 25.0 23.9 177.1 23.0 9.9 14.8 9.8 1.4 2.2 0.7 0.0 1.1 0.0 315.8
Edge/out-of-centre floorspaceImperial Retail Park, Gravesend (incl. Asda) (zone 5) 5.6 9.7 15.7 4.2 61.5 12.8 1.7 5.0 2.7 4.7 0.1 1.2 0.0 0.0 0.2 125.0
Sainsbury's Superstore, Wingfield Bank, Northfleet, Gravesend (zone 5) 3.2 1.2 2.5 1.7 13.7 2.7 0.1 2.6 0.5 1.4 0.0 0.0 0.0 1.0 0.0 30.6
Sub-total, edge/out-of-centre retail floorspace 8.8 10.9 18.2 5.8 75.2 15.5 1.8 7.6 3.2 6.0 0.1 1.2 0.0 1.0 0.2 155.5
(A) Total, main centres and stores in Gravesham 13.3 33.5 43.2 29.7 252.3 38.5 11.7 22.4 12.9 7.4 2.2 1.9 0.0 2.1 0.2 471.3
Comparison goods floorspace in Gravesham
Town and district centresStrood district centre (zone 9) 0.0 0.0 0.0 0.0 0.0 0.3 11.7 0.9 22.2 3.0 4.1 0.5 2.9 2.1 0.0 47.8
Rochester district centre (zone 11) 1.3 0.0 0.0 0.0 2.3 0.9 7.0 0.7 4.1 3.9 19.8 3.0 8.2 14.3 0.4 66.0
Chatham town centre (zone 12) 3.6 0.0 0.4 0.0 2.4 1.0 20.9 0.3 42.6 17.5 70.3 41.4 140.2 53.5 3.6 397.7
Gillingham district centre (zone 12) 0.0 0.5 0.0 0.0 0.0 0.0 4.1 0.1 2.1 4.6 2.5 73.7 16.0 105.6 5.0 214.1
Hempstead Valley district centre (zone 14) 0.0 0.0 0.0 0.0 0.0 0.3 6.4 0.3 6.3 7.8 15.7 24.1 41.0 120.3 21.8 244.0
Rainham district centre (zone 14) 0.0 0.0 0.0 0.0 0.0 0.0 0.9 0.0 0.0 0.9 1.9 2.5 3.1 33.0 4.7 47.0
Sub-total, town and district centres 5.0 0.5 0.4 0.0 4.8 2.5 50.9 2.3 77.2 37.6 114.3 145.1 211.6 328.8 35.5 1,016.6
Edge/out-of-centre floorspaceStrood Retail Parks & food stores (non-district centre) (zone 9) 0.0 0.1 0.8 1.3 2.7 1.2 20.1 0.3 70.1 9.5 6.9 6.3 7.8 4.9 0.2 132.4
Horstead Retail Park, Chatham (zone 13) 0.0 0.0 0.0 0.1 4.6 0.5 3.1 0.3 7.8 8.6 20.3 7.2 28.7 20.8 0.0 101.9
ASDA Superstore, 387 Maidstone Road, Chatham (zone 13) 0.0 0.6 0.0 0.0 0.0 0.0 0.2 0.0 0.4 1.2 8.9 0.2 22.9 0.0 0.0 34.3
Gillingham Retail Park (zone 14) 0.0 0.0 0.0 0.0 1.7 0.2 3.1 0.0 2.5 2.7 1.9 19.4 13.2 55.1 4.1 104.0
Tesco Gillingham Kent Extra, Courteney Road, Gillingham (zone 14) 0.0 0.0 0.0 0.0 0.0 0.0 0.6 0.0 0.0 3.3 0.0 7.8 0.9 18.2 1.1 31.9
Sub-total, edge/out-of-centre retail floorspace 0.0 0.7 0.8 1.4 9.0 1.9 27.1 0.6 80.8 25.3 38.0 41.0 73.6 99.0 5.5 404.5
(B) Total, main centres and stores in Medway 5.0 1.1 1.2 1.4 13.8 4.4 78.1 2.9 158.0 62.9 152.2 186.0 285.2 427.8 41.0 1,421.1
Comparison goods floorspace outside Gravesham & Medway
Other centres in survey areaDartford (zone 1) 121.0 16.0 2.8 15.2 11.0 0.0 0.0 1.5 2.2 0.0 0.2 0.0 3.5 0.0 0.0 173.4
Bluewater (zone 2) 101.1 67.6 82.0 126.6 196.3 25.1 45.5 47.8 45.1 43.9 33.4 25.2 62.3 44.1 13.0 958.9
ASDA Superstore, Crossways Boulevard, Greenhithe (zone 2) 14.5 7.7 0.7 0.9 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 23.8
(C) Total, other centres in survey area 236.7 91.3 85.5 142.7 207.3 25.1 45.5 49.3 47.3 43.9 33.6 25.2 65.8 44.1 13.0 1,156.2
Centres outside survey areaMaidstone 0.0 0.5 1.1 18.3 3.6 0.9 6.6 1.6 6.5 46.1 10.8 8.0 42.3 21.8 6.4 174.4Lakeside 14.3 8.4 8.4 15.6 32.0 3.4 6.0 2.3 4.6 1.4 2.2 4.2 10.4 7.9 1.0 122.1
Crayford 33.2 5.2 1.6 2.7 6.0 1.3 0.0 0.3 0.0 0.0 0.0 0.0 0.0 0.0 0.0 50.3
Sittingbourne 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.5 1.0 0.1 0.0 0.3 3.7 2.9 55.7 64.3Sevenoaks 0.4 0.0 0.3 37.2 0.8 0.1 0.0 1.5 0.0 0.0 0.0 0.4 0.6 0.0 0.0 41.3Central London 2.9 0.2 0.3 4.9 3.2 0.4 0.0 0.1 0.0 0.2 0.7 1.7 6.7 1.5 1.0 23.8
All other locations outside survey area 12.2 2.4 4.1 23.5 1.8 2.1 2.9 4.6 2.0 25.8 8.8 7.9 11.0 13.3 6.7 129.0
(D) Total, centres outside survey area 63.0 16.7 15.8 102.2 47.3 8.2 15.5 11.0 14.1 73.7 22.4 22.5 74.6 47.4 70.8 605.2
Local shops(E) Local/small shops in survey area 7.6 0.6 3.0 9.0 2.5 1.2 2.0 3.3 4.0 6.6 4.6 5.5 10.8 5.6 0.8 67.2
Total (A+B+C+D+E) 325.5 143.3 148.7 285.0 523.2 77.4 152.7 88.9 236.3 194.5 215.1 241.0 436.5 527.0 125.9 3,721.1
Comparison Capacity Modelling
Gravesham and Medway District CouncilsNorth Kent SHENA - Retail & Commercial Leisure Assessment 2015
Table 6: Existing Comparison Goods Floorspace
Centre Net Floorspace (sqm)
Gravesham
Gravesend town centre 26,910
Gravesend retail parks and non-food floorspace in foodstores (not in-centre) 15,711
Sub-total, Gravesham 42,621
Medway
Chatham town centre 33,866
Chatham retail parks and non-food floorspace in foodstores (not in-centre) 22,877
Rochester district centre 6,072
Strood district centre 5,556
Strood retail parks and non-food floorspace in foodstores (not in-centre) 8,271
Gillingham district centre 10,399
Gillingham retail parks and non-food floorspace in foodstores (not in-centre) 8,322
Rainham district centre 4,612
Hempstead Valley district centre 11,759
Sub-total, Medway 111,734
Source: Experian Goad Category Reports / Goad Plans. Note: Includes comparison floorspace in major foodstores.
Gravesham and Medway District CouncilsNorth Kent SHENA - Retail & Commercial Leisure Assessment 2015Comparison Capacity Modelling
Table 7a: Gravesham Comparison Goods Commitments
Net Comparison Floorspace (sqm)
Benchmark Sales Density
(£/sqm net)
Average Turnover 2020 (£m)
Land at Ebbsfleet, Northfleet Rise Quarter1 440 4,000 1.8
Albion Quayside, Off Canal Road, Canal Basin2 380 6,000 2.3
Heritage Quarter, Gravesend town centre3 6,597 6,000 39.6
Total 7,417 - 43.6
Source: Gravesham Borough Council planning records
Notes:1 Assumes that 20% of maximum permitted 'supporting retail uses' (2,750 sq.m gross, assumed 2,200 sq.m net) will be used for the sale of comparison goods. Excludes local shops.2 Assumes that 100% of permitted floorspace will be used for sale of comparison goods3 Maximum approved floorspace = 12,196 sq.m GIA / 9,757 sq.m net (80% gross: net sales area). Of this, assumed that 3,160 sq.m net will be convenience goods, and balance comparison
Table 7b: Medway Comparison Goods Commitments
Net Comparison Floorspace (sqm)
Benchmark Sales Density
(£/sqm net)
Average Turnover 2020 (£m)
Land at Chatham Docks, Pier Road, Gillingham 2,000 4,000 8.0
Asda, Chatham Docks, Pier Road, Gillingham (comparison goods floorspace) 1,666 5,000 8.3
Land bounded by The Brook, Queen Street, Sicketts Hill and Cross Street, Chatham 2,700 6,000 16.2
Hempstead Valley Shopping Centre, Hempstead Valley Drive, Gillingham 4,461 6,000 26.8
B&Q Unit, Strood Retail Park, Commercial Road ME2 2AB1 336 6,000 2.0
Unit 4, Gillingham Retail Park - mezzanine floorspace 847 4,000 3.4
Rochester Riverside 500 4,000 2.0
Total 12,510 - 66.7
Source: Medway Council planning records1 net additional class A1 retail floorspace created from reconfiguration of existing retail park units and change of use of part of existing floorspace to class D2 use
Gravesham and Medway District CouncilsNorth Kent SHENA - Retail & Commercial Leisure Assessment 2015Comparison Capacity Modelling
Gravesham and Medway District CouncilsNorth Kent SHENA - Retail & Commercial Leisure Assessment 2015Comparison Capacity Modelling
Table 8aComparison Goods Floorspace Capacity for Gravesham Borough
2015 2020 2025 2028 2031 2037
Total Available Expenditure (£m) 1,569.1 1,863.7 2,284.2 2,583.4 2,920.1 3,721.1
Market Share from Survey Area 13 13 13 13 13 13
Survey Area Residents Spending (town & district centres) (£m) 134.6 159.4 194.8 220.0 248.4 315.8
Survey Area Residents Spending (retail parks / foodstores) (£m) 66.0 78.3 95.8 108.2 122.2 155.5
Inflow of Expenditure (%) 5.0% 5.0% 5.0% 5.0% 5.0% 5.0%
Inflow of Expenditure (£m) 10.6 12.5 15.3 17.3 19.5 24.8
TOTAL SPENDING (£m) 211.2 250.1 305.9 345.6 390.2 496.1
Existing Retail Floorspace (sq.m net) 42,621 42,621 42,621 42,621 42,621 42,621
Sales per sqm net £ 4,955 5,378 5,836 6,130 6,438 7,103
Sales from Existing Floorspace (£000) 211.2 229.2 248.7 261.3 274.4 302.7
Sales from Commitments (£000) 0.0 43.6 47.3 49.7 52.2 57.6
Residual Spending to support new floorspace (£000) 0.0 -22.7 9.8 34.6 63.5 135.8
Sales per sq m net in new shops (£) 6,000 6,512 7,067 7,422 7,422 8,188
Capacity for new floorspace (sq.m net) 0 -3,484 1,389 4,657 8,557 16,580
Capacity for new floorspace (sq.m net, rounded) 0 -3,500 1,400 4,700 8,600 16,600
Table 8bComparison Goods Floorspace Capacity for Medway
2015 2020 2025 2028 2031 2037
Total Available Expenditure (£m) 1,569.1 1,863.7 2,284.2 2,583.4 2,920.1 3,721.1
Market Share from Survey Area 27 27 27 27 27 27
Survey Area Residents Spending (town & district centres) (£m) 430.0 510.2 624.6 706.3 798.1 1,016.6
Survey Area Residents Spending (retail parks / foodstores) (£m) 171.3 203.2 248.7 281.1 317.7 404.5
Inflow of Expenditure (%) 5.0% 5.0% 5.0% 5.0% 5.0% 5.0%
Inflow of Expenditure (£m) 31.6 37.5 46.0 52.0 58.7 74.8
TOTAL SPENDING (£m) 632.95 750.89 919.28 1,039.38 1,174.55 1,495.93
Existing Retail Floorspace (sq.m net) 111,734 111,734 111,734 111,734 111,734 111,734
Sales per sqm net £ 5,665 6,148 6,672 7,008 7,360 8,120
Sales from Existing Floorspace (£m) 632.9 686.9 745.5 783.0 822.4 907.3
Sales from Commitments (£m) 0.0 66.7 72.4 76.0 79.9 88.1
Residual Spending to support new floorspace (£m) 0.0 -2.7 101.4 180.3 272.3 500.6
Sales per sq m net in new shops (£) 6,000 6,512 7,067 7,422 7,422 8,188
Capacity for new floorspace (sq.m net) 0 -418 14,349 24,297 36,684 61,133
Capacity for new floorspace (sq.m net, rounded) 0 -400 14,300 24,300 36,700 61,100
COMPARISON GOODS
Assumes 1.65% pa growth in sales efficiency 2013-31
Assumes 1.65% pa growth in sales efficiency 2013-31
COMPARISON GOODS
gva.co.uk
Population sensitivity testing (Gravesham Borough Council)
Sensitivity Testing The implications of various population forecasts and projections, as set out in the SHMA, have been reviewed. The intention is to analyse the differences in population growth as a result of the various population growth scenarios in order to assess the implication on retail and leisure floorspace required in the study area. Gravesham Borough Council has provided the population scenarios and devised the methodology and explanatory note as set out below in this appendix; and GVA has incorporated the population figures into the baseline model in order to provide retail need outputs within the methodology framework. The baseline scenario used in keeping with best practice was to utilise the Experian population forecasts as a starting point, Experian were provided with the retail zones used within this study and the most up-to-date Experian forecasts available purchased (2015). Experian population forecasts are trend-based and utilise existing Office for National Statistics (ONS) data. Data at the output area (OA) level, the lowest geographical level at which census estimates are provided is brought forward and checked against mid-year estimates and ONS population projections. The data for OAs is utilised to fit the exact geographic areas of the retail zones used within this report. Whilst the Experian forecasts provide a reliable forecast for use in retail modelling, they do not compliment the demographic modelling undertaken for other elements of the SHENA. In order to allow for retail floorspace requirements to be generated for the demographic modelling work undertaken by GVA, additional OA modelling has been requested by Gravesham Borough Council. To start with the Office of National Statistics (ONS) Annual Small Area Population Estimates have been used to identify the existing population within a Lower Super Output Area for all of the Lower Super Output Areas (LSOAs) that geographically fit within the retail zones used in this study. The geographical fit has been established through using ESRI ArcGIS which links each LSOA to a retail zone, as long as the centre of a LSOA falls within a particular retail zone. If the centre of a LSOA does not fall within any retail zone, it is excluded. LSOA data is the smallest area data for which Annual Small Area Population Estimates are available. Whilst it allows for the existing population for a LSOA to be identified, to remove any single year population anomalies a five year (2011-2014) population average is utilised. This five-year population average is then converted to a proportional average for the LSOA in relation to the local authority area, this proportional average is then applied to the 2012 based Sub National Population Projections (2012 based SNPP) produced by ONS data for Bexley, Dartford, Maidstone, Sevenoaks, Swale and Tonbridge and Malling and GVA demographic forecasts for Medway and Gravesham. This allows population forecast and projections data to be disaggregated and then allocated to specific retail zones. Consistent with best practice, detailed demographic baseline modelling has been undertaken for both Gravesham and Medway, but not for the other local authority areas. This data has been incorporated as part of the scenario testing drawing on the 2012 based SNPP data – the most up-to-date and consistent data available for the remaining authorities (Bexley, Dartford, Maidstone, Sevenoaks, Swale and Tonbridge and Malling). The final disaggregated SNPP data and GVA demographic modelled data which has been combined for each of the retail zones and covers the following forecast and projection years 2015, 2020, 2025, 2028, 2031 and 2037 is set out in the tables accompanying this methodology statement and used for retail modelling purposes. The alternative scenarios produced are:
• Alternative Population Scenario A: Average long-term migration scenario; • Alternative Population Scenario B: 2012 based sub-national household projections including
2013 and 2014 mid-year estimates; • Alternative Population Scenario C: Sectors and London Paramount Indirect Sensitivity 2; • Alternative Population Scenario D: Combination of B (for Medway) and C (for Gravesham) –
This reflects advice given in the SHENA as to what targets the respective Council’s should consider for their Objectively Assessed Housing Needs.
For further details regarding the demographic modelling for the above scenarios please refer to the Strategic Housing Market Assessment component of the SHENA. For Bexley, Dartford, Maidstone, Sevenoaks, Swale and Tonbridge and Malling the alternative scenarios modelled do not take into consideration variances between the 2012 based SNPP and the population derived through future planned housing growth, these differences are set out below. 2015 2020 2025 2028 2031
Bexley ONS 2012 based SNPP 240,685 252,667 264,793 271,705 278,421
Bexley GLA 2014 Projections based on SHLAA development assumptions, using the DCLG-linked model and long-term migration trends
239,213 242,644 247,174 247,936 247,790
Bexley Difference 1,472 10,023 17,619 23,769 30,631
Dartford ONS 2012 based SNPP
102,620 109,125 115,233 118,576 121,748
Dartford KCC Housing Led forecasts (Oct 2015)
103,500 122,900 132,500 138,200 143,600
Dartford Difference -880 -13,775 -17,267 -19,624 -21,852
Maidstone ONS 2012 based SNPP 162,587 171,650 180,177 184,855 189,265
Maidstone KCC Housing Led forecasts (Oct 2015)
163,800 177,400 187,200 192,900 198,600
Maidstone Difference -1,213 -5,750 -7,023 -8,045 -9,335
Sevenoaks ONS 2012 based SNPP 118,767 123,753 128,974 131,882 134,615
Sevenoaks KCC Housing Led forecasts (Oct 2015)
118,800 122,500 132,000 137,200 142,400
Sevenoaks Difference -33 1,253 -3,026 -5,318 -7,785
Swale ONS 2012 based SNPP 142,528 150,920 158,962 163,380 167,541
Swale KCC Housing Led forecasts (Oct 2015)
142,400 148,200 156,800 161,600 166,300
Swale Difference 128 2,720 2,162 1,780 1,241
Tonbridge and Malling
ONS 2012 based SNPP 125,380 131,706 137,926 141,313 144,525
Tonbridge and Malling
KCC Housing Led forecasts (Oct 2015)
125,600 133,200 140,600 144,900 149,000
Tonbridge and Malling
Difference -220 -1,494 -2,674 -3,587 -4,475
It’s clear from the above table that the ONS 2012 based population projections, project a higher population figure for Bexley and Swale than the GLA (Greater London Authority) projection for Bexley and KCC (Kent County Council) housing led forecast (Oct 2015). The difference for Bexley is quite pronounced, whilst the difference for Swale is negligible. Only a limited number of Bexley’s OAs fall within the retail zones (Zone 1) used within this study, therefore the population difference identified makes little to no impact on the retail floorspace derived under the alternative population scenarios tested. However when compared to the KCC housing led forecasts (Oct 2015), there is a significant difference between the data for Dartford, Maidstone, Sevenoaks and Tonbridge and Malling when compared to the ONS 2012 based SNPPs. The greatest difference (-21,852 persons) is identified for Dartford, this is not unexpected. The Dartford Retail and Commercial Retail Study July 20101, noted that… 1 https://www.dartford.gov.uk/__data/assets/pdf_file/0016/63322/EB37DartfordRetailandCommericalLeisureStudy2010.pdf
“7.15 Dartford is expected to experience significant population growth over the period to 2026 with the South East Plan proposing a housing delivery of 17,340 dwellings between 2006 and 2026. It is important that the retail study reflects the magnitude and distribution of this growth within the Borough and in consultation with the Council and Kent County Council, we have sought to reconcile population estimates derived from Experian, Dartford Borough Council and Kent County Council to provide the best estimates of population growth.” In addition new residents were identified as having higher spending levels than existing residents, and it was noted that… “7.21 It is envisaged that new housing growth in Dartford will change the socio-economic profile of the catchment area as new residents are likely to be more affluent and have higher spending levels. In all scenarios we have modelled the effect of the new population in Zones 1, 2, 7a and 10a having spending levels that are similar to the South East average spend per capita figures derived from Experian (£3,129 per capita for comparison goods and £1,951 for convenience goods in 2008 prices). Zone 9a will also experience planned population growth, however when South East average spending levels are applied, the expenditure per capita in this Zone decreases and therefore we have applied the ‘unadjusted’ per capita expenditure forecasts. Our assessment assumes that the existing populations spend will remain at existing levels (subject to annual growth as outlined above).” An increase in population levels and spending levels translates into a greater need for floorspace as identified in Dartford’s Retail and Commercial Retail Study, whilst it is accepted that internal migrants do move into new developments, new developments also include existing residents of the Borough and occupiers will have varying degrees of income. As a result the South East average spending levels are not taken into account in this work as such an approach is not considered to be robust given the prevailing economic climate.
Methodology/Explanatory Note, Source: Gravesham Borough Council (November 2016)
Gravesham and Medway District CouncilsNorth Kent SHENA - Retail & Commercial Leisure Assessment 2015Comparison Capacity Modelling
Table 8aComparison Goods Floorspace Capacity for Gravesham Borough
2015 2020 2025 2028 2031 2037
Total Available Expenditure (£m) 1,664.0 1,972.8 2,415.1 2,730.7 3,082.5 3,910.8
Market Share from Survey Area 12 12 12 12 12 12
Survey Area Residents Spending (town & district centres) (£m) 134.6 160.9 197.1 222.9 251.6 319.6
Survey Area Residents Spending (retail parks / foodstores) (£m) 66.0 78.9 96.7 109.4 123.6 157.1
Inflow of Expenditure (%) 5.0% 5.0% 5.0% 5.0% 5.0% 5.0%
Inflow of Expenditure (£m) 10.6 12.6 15.5 17.5 19.7 25.1
TOTAL SPENDING (£m) 211.2 252.4 309.3 349.8 395.0 501.8
Existing Retail Floorspace (sq.m net) 42,621 42,621 42,621 42,621 42,621 42,621
Sales per sqm net £ 4,955 5,378 5,836 6,130 6,438 7,103
Sales from Existing Floorspace (£000) 211.2 229.2 248.7 261.3 274.4 302.7
Sales from Commitments (£000) 0.0 43.6 47.3 49.7 52.2 57.6
Residual Spending to support new floorspace (£000) 0.0 -20.4 13.2 38.8 68.3 141.5
Sales per sq m net in new shops (£) 6,000 6,512 7,067 7,422 7,796 8,600
Capacity for new floorspace (sq.m net) 0 -3,131 1,863 5,223 8,765 16,447
Capacity for new floorspace (sq.m net, rounded) 0 -3,100 1,900 5,200 8,800 16,400
Table 8bComparison Goods Floorspace Capacity for Medway
2015 2020 2025 2028 2031 2037
Total Available Expenditure (£m) 1,664.0 1,972.8 2,415.1 2,730.7 3,082.5 3,910.8
Market Share from Survey Area 26 27 27 27 27 27
Survey Area Residents Spending (town & district centres) (£m) 430.0 538.9 657.7 742.6 837.3 1059.8
Survey Area Residents Spending (retail parks / foodstores) (£m) 171.3 214.6 261.9 295.7 333.4 421.9
Inflow of Expenditure (%) 5.0% 5.0% 5.0% 5.0% 5.0% 5.0%
Inflow of Expenditure (£m) 31.6 39.7 48.4 54.6 61.6 78.0
TOTAL SPENDING (£m) 632.9 793.2 968.0 1,092.9 1,232.3 1,559.7
Existing Retail Floorspace (sq.m net) 111,734 111,734 111,734 111,734 111,734 111,734
Sales per sqm net £ 5,665 6,148 6,672 7,008 7,360 8,120
Sales from Existing Floorspace (£m) 632.9 686.9 745.5 783.0 822.4 907.3
Sales from Commitments (£m) 0.0 66.7 72.4 76.0 79.9 88.1
Residual Spending to support new floorspace (£m) 0.0 39.6 150.1 233.9 330.0 564.4
Sales per sq m net in new shops (£) 6,000 6,512 7,067 7,422 7,796 8,600
Capacity for new floorspace (sq.m net) 0 6,075 21,237 31,509 42,329 65,620
Capacity for new floorspace (sq.m net, rounded) 0 6,100 21,200 31,500 42,300 65,600
COMPARISON GOODS
Assumes 1.65% pa growth in sales efficiency 2013-31
Assumes 1.65% pa growth in sales efficiency 2013-31
COMPARISON GOODS
Alternative Population Scenario A
Gravesham and Medway District CouncilsNorth Kent SHENA - Retail & Commercial Leisure Assessment 2015Comparison Capacity Modelling
Table 8aComparison Goods Floorspace Capacity for Gravesham Borough
2015 2020 2025 2028 2031 2037
Total Available Expenditure (£m) 1,664.5 1,975.8 2,420.5 2,738.1 3,092.1 3,926.2
Market Share from Survey Area 12 12 12 12 12 12
Survey Area Residents Spending (town & district centres) (£m) 134.6 160.3 195.8 221.1 249.4 316.2
Survey Area Residents Spending (retail parks / foodstores) (£m) 66.0 78.6 96.1 108.6 122.5 155.5
Inflow of Expenditure (%) 5.0% 5.0% 5.0% 5.0% 5.0% 5.0%
Inflow of Expenditure (£m) 10.6 12.6 15.4 17.4 19.6 24.8
TOTAL SPENDING (£m) 211.2 251.5 307.3 347.0 391.5 496.6
Existing Retail Floorspace (sq.m net) 42,621 42,621 42,621 42,621 42,621 42,621
Sales per sqm net £ 4,955 5,378 5,836 6,130 6,438 7,103
Sales from Existing Floorspace (£000) 211.2 229.2 248.7 261.3 274.4 302.7
Sales from Commitments (£000) 0.0 43.6 47.3 49.7 52.2 57.6
Residual Spending to support new floorspace (£000) 0.0 -21.3 11.2 36.1 64.9 136.2
Sales per sq m net in new shops (£) 6,000 6,512 7,067 7,422 7,796 8,600
Capacity for new floorspace (sq.m net) 0 -3,278 1,581 4,858 8,319 15,842
Capacity for new floorspace (sq.m net, rounded) 0 -3,300 1,600 4,900 8,300 15,800
Table 8bComparison Goods Floorspace Capacity for Medway
2015 2020 2025 2028 2031 2037
Total Available Expenditure (£m) 1,664.5 1,975.8 2,420.5 2,738.1 3,092.1 3,926.2
Market Share from Survey Area 26 27 27 27 27 27
Survey Area Residents Spending (town & district centres) (£m) 430.0 541.5 662.7 749.4 846.1 1073.5
Survey Area Residents Spending (retail parks / foodstores) (£m) 171.3 215.6 263.8 298.3 336.8 427.2
Inflow of Expenditure (%) 5.0% 5.0% 5.0% 5.0% 5.0% 5.0%
Inflow of Expenditure (£m) 31.6 39.8 48.8 55.1 62.3 79.0
TOTAL SPENDING (£m) 632.9 796.9 975.2 1,102.8 1,245.1 1,579.7
Existing Retail Floorspace (sq.m net) 111,734 111,734 111,734 111,734 111,734 111,734
Sales per sqm net £ 5,665 6,148 6,672 7,008 7,360 8,120
Sales from Existing Floorspace (£m) 632.9 686.9 745.5 783.0 822.4 907.3
Sales from Commitments (£m) 0.0 66.7 72.4 76.0 79.9 88.1
Residual Spending to support new floorspace (£m) 0.0 43.3 157.4 243.8 342.9 584.3
Sales per sq m net in new shops (£) 6,000 6,512 7,067 7,422 7,796 8,600
Capacity for new floorspace (sq.m net) 0 6,652 22,267 32,841 43,979 67,944
Capacity for new floorspace (sq.m net, rounded) 0 6,700 22,300 32,800 44,000 67,900
COMPARISON GOODS
Assumes 1.65% pa growth in sales efficiency 2013-31
Assumes 1.65% pa growth in sales efficiency 2013-31
COMPARISON GOODS
Alternative Population Scenario B
Gravesham and Medway District CouncilsNorth Kent SHENA - Retail & Commercial Leisure Assessment 2015Comparison Capacity Modelling
Table 8aComparison Goods Floorspace Capacity for Gravesham Borough
2015 2020 2025 2028 2031 2037
Total Available Expenditure (£m) 1,660.9 1,971.1 2,427.8 2,744.9 3,096.2 3,891.1
Market Share from Survey Area 12 12 12 12 12 12
Survey Area Residents Spending (town & district centres) (£m) 134.6 161.4 201.7 228.9 259.2 325.4
Survey Area Residents Spending (retail parks / foodstores) (£m) 66.0 79.1 98.8 112.2 127.0 159.7
Inflow of Expenditure (%) 5.0% 5.0% 5.0% 5.0% 5.0% 5.0%
Inflow of Expenditure (£m) 10.6 12.7 15.8 18.0 20.3 25.5
TOTAL SPENDING (£m) 211.2 253.1 316.3 359.0 406.5 510.7
Existing Retail Floorspace (sq.m net) 42,621 42,621 42,621 42,621 42,621 42,621
Sales per sqm net £ 4,955 5,378 5,836 6,130 6,438 7,103
Sales from Existing Floorspace (£000) 211.2 229.2 248.7 261.3 274.4 302.7
Sales from Commitments (£000) 0.0 43.6 47.3 49.7 52.2 57.6
Residual Spending to support new floorspace (£000) 0.0 -19.7 20.2 48.0 79.9 150.3
Sales per sq m net in new shops (£) 6,000 6,512 7,067 7,422 7,796 8,600
Capacity for new floorspace (sq.m net) 0 -3,026 2,861 6,471 10,246 17,479
Capacity for new floorspace (sq.m net, rounded) 0 -3,000 2,900 6,500 10,200 17,500
Table 8bComparison Goods Floorspace Capacity for Medway
2015 2020 2025 2028 2031 2037
Total Available Expenditure (£m) 1,660.9 1,971.1 2,427.8 2,744.9 3,096.2 3,891.1
Market Share from Survey Area 26 27 27 27 27 27
Survey Area Residents Spending (town & district centres) (£m) 430.0 537.2 656.5 739.8 831.8 1039.8
Survey Area Residents Spending (retail parks / foodstores) (£m) 171.3 214.0 261.6 294.8 331.5 414.3
Inflow of Expenditure (%) 5.0% 5.0% 5.0% 5.0% 5.0% 5.0%
Inflow of Expenditure (£m) 31.6 39.5 48.3 54.5 61.2 76.5
TOTAL SPENDING (£m) 632.9 790.8 966.5 1,089.1 1,224.5 1,530.7
Existing Retail Floorspace (sq.m net) 111,734 111,734 111,734 111,734 111,734 111,734
Sales per sqm net £ 5,665 6,148 6,672 7,008 7,360 8,120
Sales from Existing Floorspace (£m) 632.9 686.9 745.5 783.0 822.4 907.3
Sales from Commitments (£m) 0.0 66.7 72.4 76.0 79.9 88.1
Residual Spending to support new floorspace (£m) 0.0 37.1 148.6 230.0 322.2 535.3
Sales per sq m net in new shops (£) 6,000 6,512 7,067 7,422 7,796 8,600
Capacity for new floorspace (sq.m net) 0 5,703 21,030 30,990 41,336 62,246
Capacity for new floorspace (sq.m net, rounded) 0 5,700 21,000 31,000 41,300 62,200
COMPARISON GOODS
Assumes 1.65% pa growth in sales efficiency 2013-31
Assumes 1.65% pa growth in sales efficiency 2013-31
COMPARISON GOODS
Alternative Population Scenario C
Gravesham and Medway District CouncilsNorth Kent SHENA - Retail & Commercial Leisure Assessment 2015Comparison Capacity Modelling
Table 8aComparison Goods Floorspace Capacity for Gravesham Borough
2015 2020 2025 2028 2031 2037
Total Available Expenditure (£m) 1,663.9 1,979.7 2,440.6 2,764.8 3,125.8 3,959.5
Market Share from Survey Area 12 12 12 12 12 12
Survey Area Residents Spending (town & district centres) (£m) 134.6 161.5 201.8 229.2 259.6 326.3
Survey Area Residents Spending (retail parks / foodstores) (£m) 66.0 79.2 98.9 112.3 127.2 160.1
Inflow of Expenditure (%) 5.0% 5.0% 5.0% 5.0% 5.0% 5.0%
Inflow of Expenditure (£m) 10.6 12.7 15.8 18.0 20.4 25.6
TOTAL SPENDING (£m) 211.2 253.3 316.6 359.4 407.1 512.0
Existing Retail Floorspace (sq.m net) 42,621 42,621 42,621 42,621 42,621 42,621
Sales per sqm net £ 4,955 5,378 5,836 6,130 6,438 7,103
Sales from Existing Floorspace (£000) 211.2 229.2 248.7 261.3 274.4 302.7
Sales from Commitments (£000) 0.0 43.6 47.3 49.7 52.2 57.6
Residual Spending to support new floorspace (£000) 0.0 -19.5 20.5 48.4 80.5 151.7
Sales per sq m net in new shops (£) 6,000 6,512 7,067 7,422 7,796 8,600
Capacity for new floorspace (sq.m net) 0 -2,999 2,897 6,524 10,321 17,637
Capacity for new floorspace (sq.m net, rounded) 0 -3,000 2,900 6,500 10,300 17,600
Table 8bComparison Goods Floorspace Capacity for Medway
2015 2020 2025 2028 2031 2037
Total Available Expenditure (£m) 1,663.9 1,979.7 2,440.6 2,764.8 3,125.8 3,959.5
Market Share from Survey Area 26 27 27 27 27 27
Survey Area Residents Spending (town & district centres) (£m) 430.0 541.5 662.9 749.7 846.5 1073.9
Survey Area Residents Spending (retail parks / foodstores) (£m) 171.3 215.7 264.1 298.7 337.3 427.7
Inflow of Expenditure (%) 5.0% 5.0% 5.0% 5.0% 5.0% 5.0%
Inflow of Expenditure (£m) 31.6 39.9 48.8 55.2 62.3 79.0
TOTAL SPENDING (£m) 632.9 797.1 975.8 1,103.6 1,246.1 1,580.7
Existing Retail Floorspace (sq.m net) 111,734 111,734 111,734 111,734 111,734 111,734
Sales per sqm net £ 5,665 6,148 6,672 7,008 7,360 8,120
Sales from Existing Floorspace (£m) 632.9 686.9 745.5 783.0 822.4 907.3
Sales from Commitments (£m) 0.0 66.7 72.4 76.0 79.9 88.1
Residual Spending to support new floorspace (£m) 0.0 43.4 158.0 244.6 343.9 585.3
Sales per sq m net in new shops (£) 6,000 6,512 7,067 7,422 7,796 8,600
Capacity for new floorspace (sq.m net) 0 6,670 22,352 32,948 44,108 68,060
Capacity for new floorspace (sq.m net, rounded) 0 6,700 22,400 32,900 44,100 68,100
COMPARISON GOODS
Assumes 1.65% pa growth in sales efficiency 2013-31
Assumes 1.65% pa growth in sales efficiency 2013-31
COMPARISON GOODS
Alternative Population Scenario D
Table 8a: Gravesham District 'need'
2015 2020 2025 2028 2031 2037
Residents Spending in Gravesham District (£m) 249.1 265.6 283.1 294.2 304.8 327.6
Existing Shop Floorspace within Gravesham District (sq.m net) 17,462 17,462 17,462 17,462 17,462 17,462
Sales per sqm net £ 14,268 10,438 10,596 10,692 10,788 10,984
Sales from Existing Floorspace (£m) 249.1 182.3 185.0 186.7 188.4 191.8
Sales from Committed Floorspace (£m) 0 49.2 49.9 50.4 50.8 50.8
Residual Spending to support new shops (£m) 0.0 34.1 48.1 57.1 65.6 84.9
Sales per sqm net in new shops (£) Based on large store format
12,000 12,181 12,365 12,477 12,589 12,817
Capacity for new floorspace (sq.m net) 0 2,802 3,894 4,574 5,211 6,626
Capacity for new floorspace (sq.m net, rounded) 0 2,800 3,900 4,600 5,200 6,600
Assumes growth in sales efficiency of 0.3% per annum, 2015-31
Table 8b: Medway 'need'
2015 2020 2025 2028 2031 2037
Residents Spending in Medway (£m) 487.0 516.5 548.2 568.5 588.1 629.4
Existing Shop Floorspace within Medway (sq.m net) 41,227 41,227 41,227 41,227 41,227 41,227
Sales per sqm net £ 11,813 9,063 9,199 9,282 9,366 9,536
Sales from Existing Floorspace (£m) 487.0 373.6 379.3 382.7 386.1 393.1
Sales from Committed Floorspace (£m) 0.0 40.8 41.4 41.8 42.2 42.9
Residual Spending to support new shops (£m) 0.0 102.1 127.5 144.1 159.8 193.3
Sales per sqm net in new shops (£) Based on large store format
12,000 12,181 12,365 12,477 12,589 12,817
Capacity for new floorspace (sq.m net) 0 8,381 10,315 11,546 12,696 15,082
Capacity for new floorspace (sq.m net, rounded) 0 8,400 10,300 11,500 12,700 15,100
Assumes growth in sales efficiency of 0.3% per annum, 2015-31
CONVENIENCE GOODS
CONVENIENCE GOODS
Gravesham & Medway District CouncilsNorth Kent SHENA - Retail & Commercial Leisure Assessment 2015Convenience Capacity Modelling
Alternative Population Scenario A
Table 8a: Gravesham District 'need'
2015 2020 2025 2028 2031 2037
Residents Spending in Gravesham District (£m) 248.9 264.5 281.1 291.7 301.9 323.9
Existing Shop Floorspace within Gravesham District (sq.m net) 17,462 17,462 17,462 17,462 17,462 17,462
Sales per sqm net £ 14,256 10,438 10,596 10,692 10,788 10,984
Sales from Existing Floorspace (£m) 248.9 182.3 185.0 186.7 188.4 191.8
Sales from Committed Floorspace (£m) 0 49.2 49.9 50.4 50.8 50.8
Residual Spending to support new shops (£m) 0.0 33.0 46.2 54.6 62.7 81.2
Sales per sqm net in new shops (£) Based on large store format
12,000 12,181 12,365 12,477 12,589 12,817
Capacity for new floorspace (sq.m net) 0 2,712 3,734 4,376 4,980 6,339
Capacity for new floorspace (sq.m net, rounded) 0 2,700 3,700 4,400 5,000 6,300
Assumes growth in sales efficiency of 0.3% per annum, 2015-31
Table 8b: Medway 'need'
2015 2020 2025 2028 2031 2037
Residents Spending in Medway (£m) 487.5 519.0 552.4 573.8 594.4 637.7
Existing Shop Floorspace within Medway (sq.m net) 41,227 41,227 41,227 41,227 41,227 41,227
Sales per sqm net £ 11,824 9,063 9,199 9,282 9,366 9,536
Sales from Existing Floorspace (£m) 487.5 373.6 379.3 382.7 386.1 393.1
Sales from Committed Floorspace (£m) 0.0 40.8 41.4 41.8 42.2 42.9
Residual Spending to support new shops (£m) 0.0 104.6 131.8 149.3 166.1 201.6
Sales per sqm net in new shops (£) Based on large store format
12,000 12,181 12,365 12,477 12,589 12,817
Capacity for new floorspace (sq.m net) 0 8,587 10,657 11,969 13,197 15,727
Capacity for new floorspace (sq.m net, rounded) 0 8,600 10,700 12,000 13,200 15,700
Assumes growth in sales efficiency of 0.3% per annum, 2015-31
CONVENIENCE GOODS
CONVENIENCE GOODS
Gravesham & Medway District CouncilsNorth Kent SHENA - Retail & Commercial Leisure Assessment 2015Convenience Capacity Modelling
Alternative Population Scenario B
Table 8a: Gravesham District 'need'
2015 2020 2025 2028 2031 2037
Residents Spending in Gravesham District (£m) 248.6 266.4 289.8 302.3 314.2 333.8
Existing Shop Floorspace within Gravesham District (sq.m net) 17,462 17,462 17,462 17,462 17,462 17,462
Sales per sqm net £ 14,235 10,438 10,596 10,692 10,788 10,984
Sales from Existing Floorspace (£m) 248.6 182.3 185.0 186.7 188.4 191.8
Sales from Committed Floorspace (£m) 0 49.2 49.9 50.4 50.8 50.8
Residual Spending to support new shops (£m) 0.0 34.9 54.9 65.2 74.9 91.2
Sales per sqm net in new shops (£) Based on large store format
12,000 12,181 12,365 12,477 12,589 12,817
Capacity for new floorspace (sq.m net) 0 2,866 4,438 5,226 5,953 7,113
Capacity for new floorspace (sq.m net, rounded) 0 2,900 4,400 5,200 6,000 7,100
Assumes growth in sales efficiency of 0.3% per annum, 2015-31
Table 8b: Medway 'need'
2015 2020 2025 2028 2031 2037
Residents Spending in Medway (£m) 485.9 514.9 547.2 566.3 584.1 617.4
Existing Shop Floorspace within Medway (sq.m net) 41,227 41,227 41,227 41,227 41,227 41,227
Sales per sqm net £ 11,785 9,063 9,199 9,282 9,366 9,536
Sales from Existing Floorspace (£m) 485.9 373.6 379.3 382.7 386.1 393.1
Sales from Committed Floorspace (£m) 0.0 40.8 41.4 41.8 42.2 42.9
Residual Spending to support new shops (£m) 0.0 100.5 126.5 141.8 155.8 181.3
Sales per sqm net in new shops (£) Based on large store format
12,000 12,181 12,365 12,477 12,589 12,817
Capacity for new floorspace (sq.m net) 0 8,248 10,231 11,365 12,377 14,143
Capacity for new floorspace (sq.m net, rounded) 0 8,200 10,200 11,400 12,400 14,100
Assumes growth in sales efficiency of 0.3% per annum, 2015-31
CONVENIENCE GOODS
CONVENIENCE GOODS
Gravesham & Medway District CouncilsNorth Kent SHENA - Retail & Commercial Leisure Assessment 2015Convenience Capacity Modelling
Alternative Population Scenario C
Table 8a: Gravesham District 'need'
2015 2020 2025 2028 2031 2037
Residents Spending in Gravesham District (£m) 248.6 266.5 290.0 302.5 314.4 334.4
Existing Shop Floorspace within Gravesham District (sq.m net) 17,462 17,462 17,462 17,462 17,462 17,462
Sales per sqm net £ 14,238 10,438 10,596 10,692 10,788 10,984
Sales from Existing Floorspace (£m) 248.6 182.3 185.0 186.7 188.4 191.8
Sales from Committed Floorspace (£m) 0 49.2 49.9 50.4 50.8 50.8
Residual Spending to support new shops (£m) 0.0 35.0 55.0 65.4 75.2 91.7
Sales per sqm net in new shops (£) Based on large store format
12,000 12,181 12,365 12,477 12,589 12,817
Capacity for new floorspace (sq.m net) 0 2,875 4,450 5,243 5,975 7,156
Capacity for new floorspace (sq.m net, rounded) 0 2,900 4,500 5,200 6,000 7,200
Assumes growth in sales efficiency of 0.3% per annum, 2015-31
Table 8b: Medway 'need'
2015 2020 2025 2028 2031 2037
Residents Spending in Medway (£m) 487.5 519.0 552.5 573.9 594.6 637.8
Existing Shop Floorspace within Medway (sq.m net) 41,227 41,227 41,227 41,227 41,227 41,227
Sales per sqm net £ 11,824 9,063 9,199 9,282 9,366 9,536
Sales from Existing Floorspace (£m) 487.5 373.6 379.3 382.7 386.1 393.1
Sales from Committed Floorspace (£m) 0.0 40.8 41.4 41.8 42.2 42.9
Residual Spending to support new shops (£m) 0.0 104.6 131.9 149.4 166.3 201.7
Sales per sqm net in new shops (£) Based on large store format
12,000 12,181 12,365 12,477 12,589 12,817
Capacity for new floorspace (sq.m net) 0 8,589 10,664 11,977 13,206 15,735
Capacity for new floorspace (sq.m net, rounded) 0 8,600 10,700 12,000 13,200 15,700
Assumes growth in sales efficiency of 0.3% per annum, 2015-31
CONVENIENCE GOODS
CONVENIENCE GOODS
Gravesham & Medway District CouncilsNorth Kent SHENA - Retail & Commercial Leisure Assessment 2015Convenience Capacity Modelling
Alternative Population Scenario D
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65 Gresham Street London EC2V 7NQ T: +44 (0)20 7911 24 68 F: +44 (0)20 7911 25 60
North Kent SHENA Retail & Commercial Leisure
Assessment
Final Report
Volume 3 — Household Telephone Survey Results
November 2016
by Zone (Part 1 of 2) Gravesham & Medway Household Survey Page 1 Weighted: for GVA February 2015
Total Zone 01 Zone 02 Zone 03 Zone 04 Zone 5A Zone 5B Zone 5A & 5B Zone 06 Zone 07
080215 NEMS market research
Q01 In which shop or town/local centre do you do most of your household's main food shopping? Excludes SFTs ASDA Superstore, Imperial
Retail Park, Thames Way, Gravesend , DA11 8JH
8.2% 114 4.8% 7 25.5% 15 14.1% 6 1.6% 1 22.5% 23 41.1% 41 31.6% 65 33.1% 8 5.9% 3
Sainsbury's Superstore, Wingfield Bank, Northfleet , Gravesend , DA11 8JH
7.1% 99 5.4% 7 13.5% 8 29.4% 13 9.9% 8 24.3% 25 14.1% 14 19.3% 39 14.8% 4 3.1% 2
Sainsbury's Superstore, Hempstead Valley Drive, Hempstead, Gillingham, ME7 3PQ
6.6% 92 0.0% 0 2.7% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.6% 3
Morrisons, Coldharbour Road, Northfleet , Gravesend, DA11 8AB
6.4% 89 2.8% 4 2.6% 2 19.8% 9 6.1% 5 36.3% 38 18.0% 18 27.3% 56 26.8% 6 0.0% 0
ASDA Superstore, Maidstone Road, Chatham, ME5 9SE
6.4% 88 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Morrisons, Knight Road, Strood, ME2 2AA
5.4% 75 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.6% 0 28.7% 16
ASDA Superstore, Crossways Boulevard, Greenhithe
5.4% 74 34.2% 47 36.7% 22 7.3% 3 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Tesco Extra, Courteney Road, Gillingham, ME8 0GX
4.7% 65 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1
ALDI, 70 Duncan Road, Gillingham, ME7 4JS
3.4% 48 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Tesco Superstore, Charles Street, Strood, ME2 2DE
3.1% 43 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 16.8% 10
Tesco, Courteney Road, Gillingham, ME8 0FB
3.1% 42 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.6% 1
Morrisons, Princes Avenue, Walderslade, ME5 8BA
2.5% 35 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1
Sainsbury's Superstore, Pentagon Shopping Centre, 68-72 The Pentagon, Chatham , ME4 4HP
2.2% 31 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
ALDI, Friary Place, Strood, ME2 4TP
2.2% 31 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 15.2% 9
ALDI, 55 London Road, Northfleet, Gravesend, DA11 9LY
2.1% 29 2.2% 3 5.5% 3 2.5% 1 3.7% 3 4.9% 5 8.9% 9 6.9% 14 5.5% 1 0.7% 0
Sainsbury's Superstore, 2.1% 29 19.1% 26 0.0% 0 0.0% 0 2.7% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
by Zone (Part 1 of 2) Gravesham & Medway Household Survey Page 2 Weighted: for GVA February 2015
Total Zone 01 Zone 02 Zone 03 Zone 04 Zone 5A Zone 5B Zone 5A & 5B Zone 06 Zone 07
080215 NEMS market research
Priory Market Place, Priory Shopping Centre, Dartford
Tesco Superstore, Lunsford Park, Larkfield, ME20 6RJ
2.1% 29 0.0% 0 0.0% 0 0.6% 0 3.4% 3 0.0% 0 0.0% 0 0.0% 0 0.8% 0 1.0% 1
Tesco Metro, 1 Rainham Centre, Rainham, Gillingham , ME8 7HW
2.0% 28 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.4% 1
Waitrose, 63 Station Road, Longfield, DA3 7QA
1.9% 26 2.8% 4 1.4% 1 10.9% 5 17.4% 15 0.0% 0 0.0% 0 0.0% 0 0.8% 0 0.0% 0
Tesco Superstore, The Brook, Chatham, ME4 4NZ
1.7% 24 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 1
Tesco Metro, Thamesgate Shopping Centre, Gravesend, DA11 0AF
1.4% 19 0.9% 1 1.2% 1 0.0% 0 0.0% 0 3.5% 4 12.1% 12 7.7% 16 6.3% 2 0.0% 0
Gillingham (other stores) 1.2% 16 0.0% 0 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Other food stores outside
survey area 1.1% 15 4.9% 7 2.1% 1 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1
Tesco Express, 48-52 Sturdee Avenue, Gillingham, ME7 2HN
1.1% 15 0.0% 0 0.0% 0 0.0% 0 1.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
ASDA Supercentre, London Road, Swanley
1.0% 14 2.7% 4 0.6% 0 0.0% 0 11.6% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
LIDL, Imperial Retail Park, Thames Way, Gravesend, DA11 0DQ
0.9% 12 0.9% 1 0.0% 0 6.5% 3 0.7% 1 2.0% 2 2.6% 3 2.3% 5 5.1% 1 0.7% 0
Sainsbury's, Priory Market Place, Priory Shopping Centre, Dartford
0.8% 11 8.1% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Dartford (other stores) 0.8% 11 7.1% 10 0.6% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0ASDA Superstore, Avenue
of Remembrance , Sittingbourne , ME10 4DN
0.8% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.2% 3 1.6% 3 1.3% 0 0.0% 0
Sainsbury's Superstore, Otford Road, Sevenoaks
0.7% 10 0.0% 0 0.0% 0 0.0% 0 11.3% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Sevenoaks (other stores) 0.6% 9 0.0% 0 0.0% 0 0.0% 0 9.6% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Sainsbury's Superstore,
Avenue of Remembrance , Sittingbourne , ME10 4DN
0.6% 9 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
ASDA, High Street, Strood, ME2 4TR
0.6% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.6% 1
Waitrose, Mid-Kent Shopping Centre, Allington Park, Maidstone, ME16 0PX
0.5% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0
Sainsbury's Superstore, Mills 0.5% 7 0.0% 0 0.0% 0 0.0% 0 1.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
by Zone (Part 1 of 2) Gravesham & Medway Household Survey Page 3 Weighted: for GVA February 2015
Total Zone 01 Zone 02 Zone 03 Zone 04 Zone 5A Zone 5B Zone 5A & 5B Zone 06 Zone 07
080215 NEMS market research
Road, Aylesford, Quarry Wood Ind. Estate, ME20 7NA
Tesco Express, 178 Darnley Road, Strood, ME2 2UW
0.5% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Maidstone (other stores) 0.5% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0 1.0% 2 0.0% 0 0.0% 0Morrisons, Mill Way,
Sittingbourne 0.4% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Marks & Spencer, Bluewater, Greenhithe
0.4% 6 0.9% 1 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 0 1.2% 1
Chatham (other stores) 0.4% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0Co-op, Walderslade Road,
Chatham, ME5 9LL 0.4% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Morrisons, New Hythe Lane, Larkfield, ME20 6PW
0.4% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
ASDA Superstore, Alexander Grove, Kings Hill
0.4% 5 0.0% 0 0.0% 0 0.0% 0 2.9% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Co-op, High Street, Gillingham, ME7 1AL
0.4% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Sainsbury's Superstore, Romney Place, Maidstone, ME15 6SF
0.3% 4 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Marks & Spencer, Hempstead Valley Centre, Gillingham
0.3% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Waitrose, Greenhithe, John Lewis Foodhall, Bluewater, DA9 9SA
0.3% 4 0.0% 0 0.8% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
ALDI, East Street, Sittingbourne , ME10 4BL
0.3% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Iceland, High Street, Dartford
0.3% 4 2.8% 4 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Tesco Express, Gravesend Road, Strood, ME2 3PW
0.3% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 3.0% 2
Gravesend (other stores) 0.3% 4 0.0% 0 0.8% 0 1.3% 1 0.0% 0 2.2% 2 0.0% 0 1.1% 2 1.3% 0 0.0% 0ALDI, Well Road,
Maidstone, ME14 1XL 0.3% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Marks & Spencer Simply Food, Prospect Place Retail Park, Dartford, DA1 1DY
0.2% 3 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 1
Iceland, High Street, Chatham
0.2% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Tesco Express, Frindsbury Road, Strood, ME2 4JD
0.2% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Iceland, West Gillingham 0.2% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
by Zone (Part 1 of 2) Gravesham & Medway Household Survey Page 4 Weighted: for GVA February 2015
Total Zone 01 Zone 02 Zone 03 Zone 04 Zone 5A Zone 5B Zone 5A & 5B Zone 06 Zone 07
080215 NEMS market research
Retail Park, Gillingham Morrisons Local, 69-77
Week Street, Maidstone, ME14 1RJ
0.2% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.2% 2 0.0% 0 1.1% 2 0.0% 0 0.0% 0
Iceland, High Street, Gillingham
0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Co-op, 46-48 High Street, Snodland, Snodland , ME6 5DA
0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
ALDI, St Mary's Road, Swanley
0.2% 2 0.0% 0 0.0% 0 0.0% 0 2.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Rainham (other stores) 0.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Sittingbourne (other stores) 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Co-op, Station Road,
Longfield 0.1% 1 0.0% 0 0.0% 0 1.7% 1 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
ALDI, Pepys Avenue, Sheerness, ME12 1AQ
0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Rochester (other stores) 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Co-op, 11-13 Main Road,
Hoo, Rochester, ME3 9AA
0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1
Tesco Express, Pier Road, Chandlers Whard, Gillingham, ME7 1TZ
0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Co-op, Grove Park Shopping Centre, Gadby Road, Sittingbourne, ME10 1TH
0.1% 1 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Co-op, 22 Parkwood Green, Rainham, Gillingham, ME8 9PN
0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
ASDA Superstore, Romney Place, Maidstone, ME15 6SF
0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Central London 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Iceland, Rainham District
Shopping Centre, Rainham 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Co-op, 142 Hempstead Road, Gillingham, ME7 3QE
0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Other Centres inside Survey Area - Zone 3
0.1% 1 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Co-op, The Row, New Ash Green, Longfield
0.0% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Co-op, Hever Road, West Kingsdown
0.0% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Hempstead Valley (other stores)
0.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
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Strood (other stores) 0.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1Iceland, High Street, Strood 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0Westfield Stratford City 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Co-op, Nisa, 29-31 High
Street, Swanscombe, DA10 0AG
0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Tesco Express, The Parade, Meopham
0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Weighted base: 1389 138 60 44 85 104 100 205 24 57Sample: 1397 96 94 98 91 47 48 95 93 93 Q01A Which retailer do you purchase your food internet / home delivery shopping from most often? Those who use the internet for their main food and grocery shopping at Q01 Tesco 48.1% 47 40.4% 1 69.1% 3 57.5% 1 81.1% 6 32.9% 4 0.0% 0 23.1% 4 41.0% 1 47.6% 2Asda 18.0% 18 0.0% 0 0.0% 0 42.5% 1 10.9% 1 50.0% 7 0.0% 0 35.2% 7 13.3% 0 11.6% 0Sainsbury’s 16.9% 17 29.8% 1 20.9% 1 0.0% 0 8.0% 1 17.1% 2 57.5% 3 29.1% 6 31.3% 1 15.7% 1Ocado 14.1% 14 29.8% 1 10.0% 0 0.0% 0 0.0% 0 0.0% 0 42.5% 2 12.6% 2 14.5% 0 25.1% 1Iceland 2.9% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Weighted base: 98 3 5 1 7 13 6 19 2 3Sample: 90 3 6 2 6 6 2 8 7 6 Q02 How do you normally travel to (STORE MENTIONED AT Q01)? Those who do most of their main food shopping at a store at Q01 Car / van (as driver) 72.3% 1005 71.8% 99 72.7% 44 83.7% 37 84.6% 72 80.6% 84 72.3% 73 76.5% 157 73.5% 18 83.7% 47Car / van (as passenger) 12.7% 177 12.6% 17 14.4% 9 10.8% 5 10.8% 9 9.3% 10 12.0% 12 10.6% 22 19.0% 5 12.1% 7Motorcycle 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Bus 5.6% 78 6.3% 9 7.4% 4 0.0% 0 2.6% 2 2.2% 2 6.4% 6 4.3% 9 6.2% 2 2.8% 2Train 0.1% 2 0.0% 0 1.4% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Taxi 0.6% 9 2.2% 3 0.0% 0 0.8% 0 0.0% 0 2.2% 2 1.1% 1 1.7% 3 0.0% 0 0.0% 0Walk 7.9% 109 4.2% 6 4.1% 2 4.0% 2 1.2% 1 5.7% 6 8.2% 8 6.9% 14 1.3% 0 0.7% 0Bicycle 0.2% 3 1.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Disability vehicle (scooter,
wheelchair etc.) 0.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don't know / varies) 0.2% 3 1.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0(Don't travel / goods
delivered) 0.1% 2 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Weighted base: 1389 138 60 44 85 104 100 205 24 57Sample: 1397 96 94 98 91 47 48 95 93 93
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Q03 Apart from the (STORE / CENTRE MENTIONED AT Q01), is there any other store or centre that you use regularly to do a main food shop? Those who do most of their main food shopping at a specified store or retailer at Q01 AND Excludes SFTs Sainsbury's Superstore,
Wingfield Bank, Northfleet , Gravesend , DA11 8JH
6.8% 94 4.7% 6 22.0% 13 25.5% 11 11.9% 10 20.0% 22 13.0% 13 16.6% 34 16.2% 4 4.4% 2
ASDA Superstore, Maidstone Road, Chatham, ME5 9SE
6.7% 92 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 0 4.9% 3
Morrisons, Knight Road, Strood, ME2 2AA
6.5% 89 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 26.3% 14
Morrisons, Coldharbour Road, Northfleet , Gravesend, DA11 8AB
6.2% 85 5.9% 8 0.6% 0 14.0% 6 2.4% 2 31.5% 34 21.6% 21 26.8% 55 20.3% 5 1.7% 1
Sainsbury's Superstore, Hempstead Valley Drive, Hempstead, Gillingham, ME7 3PQ
6.0% 83 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.7% 1
ASDA Superstore, Imperial Retail Park, Thames Way, Gravesend , DA11 8JH
5.3% 73 0.7% 1 12.8% 8 8.0% 4 3.2% 3 15.7% 17 32.5% 32 23.7% 49 26.8% 6 2.8% 2
Tesco Extra, Courteney Road, Gillingham, ME8 0GX
4.4% 60 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0
ASDA Superstore, Crossways Boulevard, Greenhithe
3.9% 54 24.1% 32 26.9% 16 6.0% 3 2.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1
Morrisons, Princes Avenue, Walderslade, ME5 8BA
2.8% 39 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Tesco, Courteney Road, Gillingham, ME8 0FB
2.8% 39 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.6% 1
Sainsbury's Superstore, Pentagon Shopping Centre, 68-72 The Pentagon, Chatham , ME4 4HP
2.7% 37 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.0% 2
Waitrose, 63 Station Road, Longfield, DA3 7QA
2.5% 34 2.2% 3 1.3% 1 19.2% 8 21.4% 18 0.0% 0 0.0% 0 0.0% 0 0.8% 0 1.0% 1
Tesco Superstore, Charles Street, Strood, ME2 2DE
2.4% 33 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 16.7% 9
Tesco Metro, Thamesgate Shopping Centre, Gravesend, DA11 0AF
1.9% 26 0.9% 1 2.7% 2 1.3% 1 0.0% 0 6.1% 7 14.3% 14 10.0% 21 6.1% 1 0.7% 0
ALDI, 55 London Road, Northfleet, Gravesend, DA11 9LY
1.8% 25 0.7% 1 10.4% 6 6.5% 3 0.0% 0 6.2% 7 6.1% 6 6.1% 13 7.3% 2 0.7% 0
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ALDI, Friary Place, Strood, ME2 4TP
1.8% 24 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 9.1% 5
Tesco Superstore, The Brook, Chatham, ME4 4NZ
1.7% 23 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.1% 2
LIDL, Imperial Retail Park, Thames Way, Gravesend, DA11 0DQ
1.7% 23 2.2% 3 4.4% 3 2.1% 1 4.3% 4 4.2% 5 2.4% 2 3.4% 7 7.1% 2 0.0% 0
Tesco Superstore, Lunsford Park, Larkfield, ME20 6RJ
1.6% 22 0.0% 0 0.0% 0 0.6% 0 1.5% 1 0.0% 0 0.0% 0 0.0% 0 0.8% 0 0.0% 0
Tesco Metro, 1 Rainham Centre, Rainham, Gillingham , ME8 7HW
1.6% 22 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
ALDI, 70 Duncan Road, Gillingham, ME7 4JS
1.5% 20 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Sainsbury's, Priory Market Place, Priory Shopping Centre, Dartford
1.2% 17 11.3% 15 0.6% 0 0.6% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Iceland, High Street, Gillingham
1.1% 15 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Other food stores outside survey area
1.1% 15 6.6% 9 1.3% 1 0.0% 0 2.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.3% 1
Gravesend (other stores) 1.1% 15 0.0% 0 0.0% 0 0.0% 0 1.6% 1 4.0% 4 8.9% 9 6.4% 13 1.3% 0 0.0% 0Dartford (other stores) 1.1% 14 9.5% 13 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Gillingham (other stores) 0.9% 13 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0Sainsbury's Superstore,
Priory Market Place, Priory Shopping Centre, Dartford
0.9% 13 8.6% 12 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Marks & Spencer, Hempstead Valley Centre, Gillingham
0.9% 13 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Tesco Express, 48-52 Sturdee Avenue, Gillingham, ME7 2HN
0.9% 12 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Iceland, High Street, Chatham
0.8% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
ASDA, High Street, Strood, ME2 4TR
0.8% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.1% 2
ASDA Supercentre, London Road, Swanley
0.8% 11 3.5% 5 0.0% 0 0.0% 0 7.1% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Marks & Spencer, Bluewater, Greenhithe
0.7% 10 1.6% 2 0.8% 0 4.9% 2 0.0% 0 2.1% 2 0.0% 0 1.1% 2 1.8% 0 1.7% 1
Sainsbury's Superstore, Avenue of Remembrance , Sittingbourne , ME10 4DN
0.7% 10 0.0% 0 0.0% 0 0.0% 0 2.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Iceland, High Street, 0.7% 9 5.8% 8 2.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
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Dartford Iceland, West Gillingham
Retail Park, Gillingham 0.6% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Waitrose, Greenhithe, John Lewis Foodhall, Bluewater, DA9 9SA
0.6% 8 0.0% 0 0.6% 0 1.2% 1 0.0% 0 0.0% 0 1.2% 1 0.6% 1 1.6% 0 0.0% 0
Sainsbury's Superstore, Otford Road, Sevenoaks
0.6% 8 0.0% 0 0.0% 0 0.0% 0 9.7% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Sevenoaks (other stores) 0.6% 8 0.0% 0 0.0% 0 0.0% 0 8.5% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Marks & Spencer Simply
Food, Prospect Place Retail Park, Dartford, DA1 1DY
0.6% 8 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0
Sainsbury's Superstore, Mills Road, Aylesford, Quarry Wood Ind. Estate, ME20 7NA
0.5% 7 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
ASDA Superstore, Avenue of Remembrance , Sittingbourne , ME10 4DN
0.5% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 0 0.0% 0
Iceland, The Overcliff, Gravesend
0.5% 7 0.0% 0 2.0% 1 3.5% 2 1.6% 1 1.9% 2 0.0% 0 1.0% 2 2.6% 1 0.0% 0
Hempstead Valley (other stores)
0.5% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Tesco Express, East Hill, Dartford
0.5% 6 4.7% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Iceland, Rainham District Shopping Centre, Rainham
0.4% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Morrisons, New Hythe Lane, Larkfield, ME20 6PW
0.4% 6 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Iceland, High Street, Strood 0.4% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Co-op, Station Road,
Longfield 0.4% 5 3.3% 4 0.0% 0 2.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Sainsbury's Superstore, Romney Place, Maidstone, ME15 6SF
0.4% 5 0.0% 0 0.0% 0 0.0% 0 2.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 1
ALDI, St Mary's Road, Swanley
0.4% 5 2.5% 3 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Chatham (other stores) 0.3% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Co-op, High Street,
Gillingham, ME7 1AL 0.3% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0
Waitrose, Mid-Kent Shopping Centre, Allington Park, Maidstone, ME16 0PX
0.3% 4 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Tesco Express, Gravesend Road, Strood, ME2 3PW
0.3% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.2% 2
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Tesco Express, 178 Darnley Road, Strood, ME2 2UW
0.3% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
ALDI, Well Road, Maidstone, ME14 1XL
0.3% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Tesco Express, Frindsbury Road, Strood, ME2 4JD
0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
ASDA Superstore, Alexander Grove, Kings Hill
0.3% 3 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Maidstone (other stores) 0.2% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Co-op, 60-62 The Parade,
Istead Rise, Gravesend, DA13 9JF
0.2% 3 0.0% 0 0.0% 0 2.3% 1 0.0% 0 2.1% 2 0.0% 0 1.1% 2 0.0% 0 0.0% 0
Morrisons, Mill Way, Sittingbourne
0.2% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Co-op, Hever Road, West Kingsdown
0.2% 3 0.0% 0 0.0% 0 0.0% 0 3.8% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Rochester (other stores) 0.2% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Co-op, 241 Luton Road,
Chatham, ME4 5BS 0.2% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Morrisons Local, 69-77 Week Street, Maidstone, ME14 1RJ
0.2% 3 0.0% 0 0.6% 0 0.0% 0 0.0% 0 2.1% 2 0.0% 0 1.1% 2 0.0% 0 0.0% 0
ALDI, East Street, Sittingbourne , ME10 4BL
0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Co-op, 14-18 Perry Street, Northfleet, Gravesend, DA11 8QU
0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 2 0.0% 0 1.1% 2 0.0% 0 0.0% 0
West Malling (other stores) 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0 1.1% 2 0.0% 0 0.0% 0Strood (other stores) 0.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1Rainham (other stores) 0.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Sittingbourne (other stores) 0.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Co-op, Walderslade Road,
Chatham, ME5 9LL 0.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Co-op, 46-48 High Street, Snodland, Snodland , ME6 5DA
0.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Co-op, The Row, New Ash Green, Longfield
0.1% 1 0.0% 0 0.0% 0 0.6% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Co-op, 161 Wayfield Road, Chatham, ME5 0HD
0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
ALDI, Pepys Avenue, Sheerness, ME12 1AQ
0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Co-op, 93 Bush Road, Cuxton, Rochester, ME2 1EY
0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Co-op, Grove Park Shopping 0.1% 1 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
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Centre, Gadby Road, Sittingbourne, ME10 1TH
Other Centres inside Survey Area - Zone 2
0.1% 1 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Co-op, 22 Parkwood Green, Rainham, Gillingham, ME8 9PN
0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Other Centres inside Survey Area - Zone 1
0.1% 1 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Crayford (other stores) 0.1% 1 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Central London 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Co-op, 142 Hempstead
Road, Gillingham, ME7 3QE
0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Other Centres inside Survey Area - Zone 3
0.1% 1 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Co-op, 342 City Way,, Rochester, ME1 2BJ
0.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Co-op, 27 Pattens Lane, Chatham, ME4 6JR
0.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Other Centres inside Survey Area - Zone 4
0.0% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Co-op, 142-144 Borstal Street, Borstal, Rochester, ME1 3JS
0.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Tesco Express, Whitehill Lane, Gravesend
0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.9% 0 0.0% 0
Co-op, 3 The Street, Upchurch, Sittingbourne, ME9 7AJ
0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Co-op, 202 Watling Street, Strood, ME2 3QL
0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0
Co-op, Anthonys Way, Rochester, ME2 4DW
0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0
Other Centres inside Survey Area - Zone 7
0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0
Tesco Express, The Parade, Meopham
0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Tesco Express, Latona Parade, Whinfell Way, Gravesend
0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 0 0.0% 0
Other Centres inside Survey Area - Zone 8
0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Spar, Wrotham Road, Gravesend
0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Other food stores Meopham 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Weighted base: 1375 134 60 44 83 109 98 206 24 55
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Sample: 1385 94 93 97 89 49 47 96 92 91 Q03A Which online retailer is that? Those who also use the internet for their main food and grocery shopping at Q03 Tesco 41.8% 37 0.0% 0 16.4% 1 0.0% 0 64.2% 5 25.5% 2 31.6% 3 28.4% 5 38.7% 1 47.6% 2Sainsbury’s 22.3% 20 42.5% 1 32.8% 2 66.6% 1 25.0% 2 0.0% 0 39.3% 3 18.8% 3 52.1% 1 15.7% 1Asda 22.0% 19 57.5% 1 28.5% 1 0.0% 0 10.9% 1 74.5% 7 0.0% 0 38.8% 7 0.0% 0 11.6% 0Ocado 10.8% 9 0.0% 0 0.0% 0 33.3% 1 0.0% 0 0.0% 0 29.1% 2 13.9% 2 0.0% 0 25.1% 1Iceland 3.1% 3 0.0% 0 22.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 9.2% 0 0.0% 0Weighted base: 87 2 5 2 7 9 8 17 2 3Sample: 78 2 6 3 6 4 3 7 7 6
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Q04 Where do you do most of your household's small scale 'top-up' food shopping? Excludes SFTs Morrisons, Coldharbour
Road, Northfleet , Gravesend, DA11 8AB
5.4% 54 0.9% 1 0.0% 0 7.4% 2 0.0% 0 36.9% 37 13.8% 11 26.7% 48 8.7% 2 0.0% 0
Gillingham (other stores) 3.9% 39 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Dartford (other stores) 3.7% 37 33.5% 34 2.4% 1 2.1% 1 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Gravesend (other stores) 3.7% 37 1.2% 1 6.0% 2 0.0% 0 0.0% 0 15.4% 15 15.9% 13 15.6% 28 23.0% 4 0.0% 0Tesco Metro, Thamesgate
Shopping Centre, Gravesend, DA11 0AF
3.1% 31 0.0% 0 2.9% 1 1.2% 0 0.9% 1 5.7% 6 24.9% 20 14.2% 25 14.9% 3 1.1% 0
ASDA Superstore, Imperial Retail Park, Thames Way, Gravesend , DA11 8JH
2.9% 29 3.3% 3 10.0% 4 2.2% 1 1.5% 1 7.4% 7 13.9% 11 10.3% 18 5.9% 1 0.0% 0
Sainsbury's Superstore, Wingfield Bank, Northfleet , Gravesend , DA11 8JH
2.6% 26 0.0% 0 9.8% 4 8.8% 3 0.0% 0 10.1% 10 9.4% 7 9.8% 18 4.2% 1 0.0% 0
Co-op, Walderslade Road, Chatham, ME5 9LL
2.2% 22 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Morrisons, Knight Road, Strood, ME2 2AA
2.2% 22 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 11.1% 4
Other food stores outside survey area
2.1% 21 3.7% 4 0.0% 0 4.5% 1 7.9% 5 0.0% 0 0.0% 0 0.0% 0 1.0% 0 7.4% 3
ALDI, 70 Duncan Road, Gillingham, ME7 4JS
2.1% 21 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Sainsbury's Superstore, Hempstead Valley Drive, Hempstead, Gillingham, ME7 3PQ
2.0% 20 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Sainsbury's Superstore, Pentagon Shopping Centre, 68-72 The Pentagon, Chatham , ME4 4HP
1.9% 19 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 0
Morrisons, Princes Avenue, Walderslade, ME5 8BA
1.9% 19 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Rochester (other stores) 1.9% 19 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 8.6% 3ASDA Superstore,
Maidstone Road, Chatham, ME5 9SE
1.9% 19 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Chatham (other stores) 1.8% 18 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Tesco Express, East Hill,
Dartford 1.7% 17 16.8% 17 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Co-op, 22 Parkwood Green, Rainham, Gillingham,
1.6% 16 0.0% 0 0.0% 0 0.0% 0 1.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
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ME8 9PN Co-op, 60-62 The Parade,
Istead Rise, Gravesend, DA13 9JF
1.5% 15 0.0% 0 2.3% 1 37.8% 11 0.0% 0 2.3% 2 0.0% 0 1.3% 2 0.0% 0 2.5% 1
ASDA Superstore, Crossways Boulevard, Greenhithe
1.5% 15 5.6% 6 24.0% 9 1.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Tesco Metro, 1 Rainham Centre, Rainham, Gillingham , ME8 7HW
1.5% 15 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Tesco Extra, Courteney Road, Gillingham, ME8 0GX
1.4% 14 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Waitrose, 63 Station Road, Longfield, DA3 7QA
1.4% 14 2.0% 2 0.0% 0 7.2% 2 11.3% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Strood (other stores) 1.3% 13 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.3% 2ALDI, 55 London Road,
Northfleet, Gravesend, DA11 9LY
1.3% 13 0.0% 0 3.2% 1 5.0% 1 0.0% 0 4.4% 4 5.9% 5 5.1% 9 5.3% 1 0.0% 0
ALDI, Friary Place, Strood, ME2 4TP
1.2% 12 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.0% 2
Co-op, Watchgate, Lane End, Dartford
1.2% 12 11.0% 11 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
ASDA, High Street, Strood, ME2 4TR
1.1% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.5% 1
Rainham (other stores) 1.1% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Tesco Express, Gravesend
Road, Strood, ME2 3PW 1.0% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.2% 2 0.0% 0 1.2% 2 0.7% 0 2.5% 1
Co-op, 27 Pattens Lane, Chatham, ME4 6JR
1.0% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Co-op, 46-48 High Street, Snodland, Snodland , ME6 5DA
1.0% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Tesco Superstore, The Brook, Chatham, ME4 4NZ
1.0% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Tesco Superstore, Lunsford Park, Larkfield, ME20 6RJ
1.0% 10 0.0% 0 0.0% 0 0.0% 0 2.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Marks & Spencer Simply Food, Prospect Place Retail Park, Dartford, DA1 1DY
1.0% 10 5.0% 5 3.7% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Other food stores Central London
0.9% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 8.2% 6 3.6% 6 0.0% 0 0.0% 0
Tesco Express, Newton Close, Lords Wood, Walderslade, ME5 8TH
0.9% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
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Co-op, 35 Dene Holm Road, Painters Ash, Northfleet, DA11 8LG
0.9% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 8.9% 9 0.0% 0 5.0% 9 0.0% 0 0.0% 0
Co-op, 124-126 Delce Road, Rochester, ME1 2DT
0.9% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Co-op, Hever Road, West Kingsdown
0.9% 9 0.0% 0 0.0% 0 0.0% 0 12.5% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Tesco Express, Frindsbury Road, Strood, ME2 4JD
0.9% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 0 7.2% 3
Co-op, The Row, New Ash Green, Longfield
0.8% 8 0.0% 0 0.0% 0 1.2% 0 11.7% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Tesco Superstore, Charles Street, Strood, ME2 2DE
0.8% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Co-op, Nisa, 29-31 High Street, Swanscombe, DA10 0AG
0.8% 8 0.0% 0 20.7% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Sevenoaks (other stores) 0.7% 7 0.0% 0 0.0% 0 0.0% 0 8.7% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Co-op, 14-18 Perry Street,
Northfleet, Gravesend, DA11 8QU
0.7% 7 0.0% 0 0.0% 0 5.8% 2 0.0% 0 2.3% 2 3.0% 2 2.6% 5 1.6% 0 0.0% 0
LIDL, Imperial Retail Park, Thames Way, Gravesend, DA11 0DQ
0.7% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 2 5.0% 4 3.4% 6 3.2% 1 0.0% 0
Other Centres inside Survey Area - Zone 7
0.7% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 17.7% 7
Co-op, 202 Watling Street, Strood, ME2 3QL
0.6% 6 0.0% 0 2.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.5% 1
Co-op, 93 Bush Road, Cuxton, Rochester, ME2 1EY
0.6% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Co-op, 11-13 Main Road, Hoo, Rochester, ME3 9AA
0.6% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 16.7% 6
Tesco, Courteney Road, Gillingham, ME8 0FB
0.6% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.5% 1
Spar, Wrotham Road, Gravesend
0.6% 6 0.0% 0 0.0% 0 0.0% 0 6.4% 4 0.0% 0 0.0% 0 0.0% 0 3.1% 1 0.0% 0
Co-op, Cornwallis Roundabout, Gillingham, ME8 6PS
0.6% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Iceland, High Street, Dartford
0.6% 6 5.8% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Tesco Express, 48-52 Sturdee Avenue, Gillingham, ME7 2HN
0.6% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Tesco Express, 178 Darnley Road, Strood, ME2 2UW
0.5% 5 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
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Co-op, 142-144 Borstal Street, Borstal, Rochester, ME1 3JS
0.5% 5 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Sainsbury's Superstore, Priory Market Place, Priory Shopping Centre, Dartford
0.5% 5 5.2% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Sainsbury's Superstore, Avenue of Remembrance , Sittingbourne , ME10 4DN
0.5% 5 0.0% 0 2.1% 1 0.0% 0 2.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Other food stores Longfield & Hartley
0.5% 5 0.0% 0 0.0% 0 4.6% 1 5.1% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Co-op, 3 The Street, Upchurch, Sittingbourne, ME9 7AJ
0.5% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Sittingbourne (other stores) 0.5% 5 0.0% 0 0.0% 0 0.0% 0 1.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Co-op, Station Road,
Longfield 0.5% 5 2.5% 3 0.0% 0 6.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Co-op, High Street, Gillingham, ME7 1AL
0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Co-op, 29B Albert Raod, Chatham, ME4 5QA
0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Co-op, 37 High Street, Newington, Sittingbourne, ME9 7JR
0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Tesco Express, Whitehill Lane, Gravesend
0.4% 4 1.9% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.8% 1 0.0% 0
Waitrose, Greenhithe, John Lewis Foodhall, Bluewater, DA9 9SA
0.4% 4 0.0% 0 1.4% 0 0.9% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Iceland, West Gillingham Retail Park, Gillingham
0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
ASDA Superstore, Alexander Grove, Kings Hill
0.4% 4 0.0% 0 0.0% 0 0.0% 0 4.0% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Co-op, Dickens Estate, Marley Way, Rochester, ME1 2LQ
0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Local shops, Meopham 0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Other Centres inside Survey
Area - Zone 13 0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Iceland, High Street, Strood 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Sainsbury's Superstore,
Otford Road, Sevenoaks 0.3% 3 0.0% 0 0.0% 0 0.0% 0 5.1% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Other Centres inside Survey Area - Zone 4
0.3% 3 0.0% 0 0.0% 0 0.0% 0 4.9% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Other Centres inside Survey 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
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Area - Zone 14 Co-op, 342 City Way,,
Rochester, ME1 2BJ 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.0% 1
Iceland, Rainham District Shopping Centre, Rainham
0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Marks & Spencer, Bluewater, Greenhithe
0.3% 3 0.0% 0 2.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Co-op, 142 Hempstead Road, Gillingham, ME7 3QE
0.3% 3 0.0% 0 0.0% 0 0.0% 0 1.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Hempstead Valley (other stores)
0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Iceland, High Street, Chatham
0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Tesco Express, Latona Parade, Whinfell Way, Gravesend
0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 13.9% 3 0.0% 0
Other Centres inside Survey Area - Zone 10
0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Tesco Express, The Parade, Meopham
0.2% 2 0.0% 0 0.0% 0 2.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 0 0.0% 0
Other Centres inside Survey Area - Zone 5
0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.3% 2 0.0% 0 1.3% 2 0.0% 0 0.0% 0
Co-op, 241 Luton Road, Chatham, ME4 5BS
0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Tesco Express, Pier Road, Chandlers Whard, Gillingham, ME7 1TZ
0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Co-op, Grove Park Shopping Centre, Gadby Road, Sittingbourne, ME10 1TH
0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Morrisons, New Hythe Lane, Larkfield, ME20 6PW
0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Maidstone (other stores) 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.5% 1Co-op, 304 Canterbury
Street, Gillingham, ME7 5JP
0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Co-op, 287 London Road, Greenhithe, DA9 9DA
0.2% 2 0.0% 0 5.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Co-op, 2 Church Road, Murston, Sittingbourne, ME10 3RE
0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Other Centres inside Survey Area - Zone 11
0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Iceland, High Street, Gillingham
0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Sainsbury's Superstore, 0.2% 2 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
by Zone (Part 1 of 2) Gravesham & Medway Household Survey Page 17 Weighted: for GVA February 2015
Total Zone 01 Zone 02 Zone 03 Zone 04 Zone 5A Zone 5B Zone 5A & 5B Zone 06 Zone 07
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Romney Place, Maidstone, ME15 6SF
ALDI, Well Road, Maidstone, ME14 1XL
0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
ALDI, St Mary's Road, Swanley
0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
ASDA Superstore, Avenue of Remembrance , Sittingbourne , ME10 4DN
0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Other Centres inside Survey Area - Zone 15
0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Other Centres inside Survey Area - Zone 8
0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Other Centres inside Survey Area - Zone 1
0.1% 1 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
ASDA Supercentre, London Road, Swanley
0.1% 1 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Marks & Spencer, Hempstead Valley Centre, Gillingham
0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Co-op, Ships and Trades Offices, Chatham, ME4 3ER
0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Co-op, 277A Gillingham Road, Gillingham, ME7 4QX
0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Other Centres inside Survey Area - Zone 6
0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.3% 1 0.0% 0
West Malling (other stores) 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Waitrose, Mid-Kent
Shopping Centre, Allington Park, Maidstone, ME16 0PX
0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Sainsbury's Superstore, Mills Road, Aylesford, Quarry Wood Ind. Estate, ME20 7NA
0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Other Centres inside Survey Area - Zone 2
0.0% 0 0.0% 0 1.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Iceland, The Overcliff, Gravesend
0.0% 0 0.0% 0 1.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Other Centres inside Survey Area - Zone 3
0.0% 0 0.0% 0 0.0% 0 0.9% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Other food stores Bredgar 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Morrisons Local, 69-77
Week Street, Maidstone, ME14 1RJ
0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
by Zone (Part 1 of 2) Gravesham & Medway Household Survey Page 18 Weighted: for GVA February 2015
Total Zone 01 Zone 02 Zone 03 Zone 04 Zone 5A Zone 5B Zone 5A & 5B Zone 06 Zone 07
080215 NEMS market research
Other food stores Meopham 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 0 0.0% 0Central London 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Weighted base: 999 102 36 29 67 100 79 179 19 37Sample: 971 68 57 62 68 45 36 81 71 60 Q04A Which online retailer is that? Those who use the internet for their top-up food and grocery shopping at Q04 Other 100.0% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Weighted base: 4 0 0 0 0 0 0 0 0 0Sample: 3 0 0 0 0 0 0 0 0 0
by Zone (Part 1 of 2) Gravesham & Medway Household Survey Page 19 Weighted: for GVA February 2015
Total Zone 01 Zone 02 Zone 03 Zone 04 Zone 5A Zone 5B Zone 5A & 5B Zone 06 Zone 07
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Q05 Where do you usually do most of your household's shopping for clothes, footwear and other fashion goods? Excludes SFTs Bluewater 40.5% 529 52.7% 66 62.9% 36 71.1% 30 63.8% 49 54.5% 58 68.2% 68 61.2% 126 55.3% 13 50.2% 26Chatham 11.8% 154 1.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 0 13.8% 7Hempstead Valley 9.8% 128 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 7.1% 4Gravesend 8.5% 112 0.7% 1 20.1% 11 16.8% 7 10.0% 8 32.9% 35 28.0% 28 30.5% 63 31.0% 7 10.6% 5Maidstone 7.2% 95 0.0% 0 0.0% 0 0.0% 0 6.1% 5 0.0% 0 0.0% 0 0.0% 0 1.4% 0 2.7% 1Dartford 3.1% 41 27.0% 34 6.1% 3 2.7% 1 2.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Gillingham 2.8% 37 0.0% 0 1.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 1Strood Retail Park, Strood 2.0% 26 0.0% 0 0.0% 0 0.0% 0 1.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.8% 3Lakeside 1.6% 21 1.5% 2 0.0% 0 1.7% 1 4.7% 4 4.3% 5 2.6% 3 3.5% 7 0.0% 0 2.2% 1Dockside Outlet Centre 1.2% 15 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0ASDA Superstore, Imperial
Bsuiness and Retail Park, Thames Way, Northfleet , Gravesend, DA11 0DQ
1.0% 13 0.0% 0 0.6% 0 2.4% 1 0.0% 0 8.3% 9 0.0% 0 4.3% 9 8.9% 2 0.0% 0
ASDA Superstore, 387 Maidstone Road, Chatham, ME5 9SE
0.8% 10 0.0% 0 1.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Other Centres outside Survey Area
0.7% 9 0.7% 1 1.3% 1 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 0
Central London 0.7% 9 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Ashford Designer Outlet 0.7% 9 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Medway Valley Leisure
Park, Strood 0.7% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0
Bexleyheath 0.6% 8 4.8% 6 0.0% 0 0.0% 0 3.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Strood 0.5% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.6% 2ASDA Superstore, Mill
Way, Trinity Trading Estate, Sittingbourne, ME10 2PD
0.5% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Canterbury 0.5% 7 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Sittingbourne 0.5% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Imperial Retail Park,
Gravesend 0.4% 5 0.0% 0 0.0% 0 0.9% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
ASDA Superstore, Crossways Boulevard, Greenhithe
0.4% 5 2.6% 3 3.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Rochester 0.4% 5 1.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Horstead Retail Park 0.4% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Bromley 0.3% 5 0.0% 0 0.0% 0 1.8% 1 1.6% 1 0.0% 0 0.0% 0 0.0% 0 1.4% 0 0.0% 0Gillingham Retail Park 0.3% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Crayford 0.2% 3 2.0% 3 0.9% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Sainsbury's Superstore,
Hempstead Valley Drive, Hempstead, Gillingham,
0.2% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
by Zone (Part 1 of 2) Gravesham & Medway Household Survey Page 20 Weighted: for GVA February 2015
Total Zone 01 Zone 02 Zone 03 Zone 04 Zone 5A Zone 5B Zone 5A & 5B Zone 06 Zone 07
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ME7 3PQ Sainsbury's Superstore,
Wingfield Bank, Northfleet, Gravesend , DA11 8JH
0.2% 3 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.6% 1 0.0% 0 0.0% 0
Tesco Gillingham Kent Extra, Courteney Road, Gillingham, ME8 0GX
0.2% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Sevenoaks 0.2% 3 0.0% 0 0.0% 0 0.0% 0 3.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Rainham 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Swanley 0.2% 2 1.5% 2 0.6% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Royal Tunbridge Wells 0.1% 2 0.0% 0 0.0% 0 0.0% 0 1.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Prospect Place Retail Park,
Dartford 0.1% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
ASDA Superstore, London Road, Swanley
0.1% 1 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Tesco Superstore, The Brook, Chatham, ME4 4NZ
0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.6% 1
Larkfield 0.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Canterbury 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Westfield Stratford City 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Meopham 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Weighted base: 1306 125 57 42 77 106 100 206 23 52Sample: 1288 86 86 92 80 47 46 93 89 85 Q05A Which internet / home delivery retailer do you use most often for your household's shopping for clothing, footwear and other fashion goods? Those who use the internet for their clothes, footwear and other fashion goods at Q05 (Don't know / varies) 54.8% 65 66.4% 5 60.6% 2 9.8% 0 59.6% 7 49.5% 7 0.0% 0 49.5% 7 63.1% 2 29.2% 2Other 12.3% 15 0.0% 0 9.0% 0 22.4% 1 0.0% 0 16.1% 2 0.0% 0 16.1% 2 12.3% 0 7.1% 0Next 7.3% 9 0.0% 0 12.3% 0 20.6% 1 12.1% 1 0.0% 0 0.0% 0 0.0% 0 7.9% 0 23.4% 1Ebay 6.6% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 16.7% 0 16.3% 1Marks & Spencer 5.5% 6 16.8% 1 0.0% 0 20.6% 1 0.0% 0 10.0% 1 0.0% 0 10.0% 1 0.0% 0 23.9% 1JD Williams 5.1% 6 0.0% 0 0.0% 0 0.0% 0 12.5% 1 17.0% 2 0.0% 0 17.0% 2 0.0% 0 0.0% 0Damart 4.6% 5 0.0% 0 18.1% 1 13.3% 0 10.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Amazon 2.7% 3 16.8% 1 0.0% 0 13.3% 0 0.0% 0 7.4% 1 0.0% 0 7.4% 1 0.0% 0 0.0% 0Cotton Traders 1.1% 1 0.0% 0 0.0% 0 0.0% 0 5.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Weighted base: 118 7 4 3 11 13 0 13 2 6Sample: 130 7 7 6 14 7 0 7 8 10
by Zone (Part 1 of 2) Gravesham & Medway Household Survey Page 21 Weighted: for GVA February 2015
Total Zone 01 Zone 02 Zone 03 Zone 04 Zone 5A Zone 5B Zone 5A & 5B Zone 06 Zone 07
080215 NEMS market research
Q06 Where else do you do your household's shopping for clothes, footwear and other fashion goods? Excludes SFTs Bluewater 33.9% 433 44.2% 53 39.6% 22 49.8% 20 49.5% 38 45.1% 44 48.6% 43 46.8% 87 28.7% 7 30.8% 16Hempstead Valley 10.8% 138 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 0 11.4% 6Chatham 10.3% 131 1.6% 2 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 0 22.3% 12Gravesend 9.3% 119 4.4% 5 24.4% 14 22.3% 9 6.6% 5 30.9% 30 30.0% 27 30.5% 57 46.6% 11 5.9% 3Maidstone 7.1% 91 0.0% 0 0.0% 0 0.0% 0 12.8% 10 0.0% 0 2.7% 2 1.3% 2 0.8% 0 4.7% 2Dartford 4.3% 55 25.4% 31 14.2% 8 9.7% 4 1.6% 1 4.7% 5 2.9% 3 3.9% 7 0.0% 0 0.0% 0Lakeside 3.5% 45 4.8% 6 5.0% 3 3.7% 1 7.1% 5 10.4% 10 8.1% 7 9.3% 17 5.4% 1 4.2% 2Gillingham 2.7% 35 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Dockside Outlet Centre 2.1% 27 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 1.4% 0 2.2% 1Strood Retail Park, Strood 1.7% 21 0.0% 0 0.0% 0 0.0% 0 1.6% 1 0.0% 0 0.0% 0 0.0% 0 2.2% 0 4.5% 2Ashford Designer Outlet 1.3% 16 0.0% 0 0.0% 0 2.3% 1 0.0% 0 2.2% 2 3.6% 3 2.9% 5 2.4% 1 4.4% 2Central London 1.2% 16 1.9% 2 1.5% 1 2.5% 1 1.8% 1 0.0% 0 0.0% 0 0.0% 0 2.2% 1 0.0% 0Other Centres outside Survey
Area 1.2% 16 1.7% 2 3.3% 2 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.3% 1
ASDA Superstore, Imperial Bsuiness and Retail Park, Thames Way, Northfleet , Gravesend, DA11 0DQ
1.2% 15 0.0% 0 4.9% 3 1.9% 1 0.0% 0 6.7% 7 2.7% 2 4.8% 9 4.9% 1 1.0% 1
Canterbury 1.1% 13 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0ASDA Superstore, 387
Maidstone Road, Chatham, ME5 9SE
0.8% 11 0.0% 0 1.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1
Sevenoaks 0.7% 9 0.0% 0 0.0% 0 2.5% 1 8.3% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Medway Valley Leisure
Park, Strood 0.7% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 0
ASDA Superstore, Crossways Boulevard, Greenhithe
0.7% 9 6.5% 8 1.1% 1 0.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Bexleyheath 0.6% 8 4.6% 6 0.9% 0 0.9% 0 2.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Strood 0.6% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.3% 1Sittingbourne 0.6% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Bromley 0.5% 6 0.0% 0 0.0% 0 0.0% 0 5.0% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Sainsbury's Superstore,
Wingfield Bank, Northfleet, Gravesend , DA11 8JH
0.4% 5 1.6% 2 0.0% 0 0.7% 0 1.1% 1 0.0% 0 1.3% 1 0.6% 1 0.0% 0 0.0% 0
Horstead Retail Park 0.4% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Rochester 0.3% 4 1.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Imperial Retail Park,
Gravesend 0.3% 4 0.0% 0 0.0% 0 0.9% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Rainham 0.3% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 0Gillingham Retail Park 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Crayford 0.2% 3 1.7% 2 0.9% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 0 0.0% 0Tesco Superstore, The 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
by Zone (Part 1 of 2) Gravesham & Medway Household Survey Page 22 Weighted: for GVA February 2015
Total Zone 01 Zone 02 Zone 03 Zone 04 Zone 5A Zone 5B Zone 5A & 5B Zone 06 Zone 07
080215 NEMS market research
Brook, Chatham, ME4 4NZ
ASDA Superstore, Mill Way, Trinity Trading Estate, Sittingbourne, ME10 2PD
0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Swanley 0.1% 1 0.0% 0 0.7% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0ASDA Living, Saint Peter's
Street, Maidstone, ME16 0SR
0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Tesco Gillingham Kent Extra, Courteney Road, Gillingham, ME8 0GX
0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
West Malling 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Westfield Stratford City 0.1% 1 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Sainsbury's Superstore,
Hempstead Valley Drive, Hempstead, Gillingham, ME7 3PQ
0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 0
ASDA Superstore, London Road, Swanley
0.0% 1 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
ASDA Superstore, 1 Alexander Grove, Kingshill, ME19 4SZ
0.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Royal Tunbridge Wells 0.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Other Centres inside Survey
Area - Zone 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 0 0.0% 0
Weighted base: 1278 121 55 40 77 97 89 186 23 52Sample: 1262 84 84 88 82 43 42 85 87 86 Q06A Which other internet / home delivery retailer do you use most often for your household's shopping for clothing, footwear and other fashion goods? (If internet please state.) Those who use the internet for their clothes, footwear and other fashion goods at Q06 Other 15.7% 20 9.2% 1 16.6% 1 8.7% 0 0.0% 0 29.5% 7 0.0% 0 21.5% 7 26.7% 1 0.0% 0Marks & Spencer 8.3% 11 0.0% 0 0.0% 0 13.5% 1 0.0% 0 6.1% 1 39.0% 3 15.0% 5 12.8% 0 29.0% 1Next 6.4% 8 0.0% 0 0.0% 0 13.5% 1 0.0% 0 10.3% 2 31.3% 3 16.0% 5 0.0% 0 19.8% 1Amazon 5.0% 6 12.4% 1 0.0% 0 8.7% 0 0.0% 0 14.8% 3 0.0% 0 10.8% 3 0.0% 0 19.8% 1Debenhams 4.4% 6 0.0% 0 0.0% 0 13.5% 1 18.4% 2 0.0% 0 0.0% 0 0.0% 0 17.3% 0 0.0% 0Ebay 4.2% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 17.3% 0 0.0% 0JD Williams 3.8% 5 0.0% 0 0.0% 0 0.0% 0 15.2% 1 10.3% 2 0.0% 0 7.5% 2 0.0% 0 0.0% 0Damart 3.5% 5 12.4% 1 15.3% 1 8.7% 0 6.5% 1 0.0% 0 0.0% 0 0.0% 0 6.0% 0 0.0% 0Cotton Traders 1.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don't know / varies) 47.6% 61 66.0% 6 68.1% 3 33.4% 1 59.9% 6 29.2% 7 29.7% 2 29.3% 9 19.9% 0 31.5% 1Weighted base: 128 10 5 4 9 22 8 31 2 5Sample: 132 8 8 9 10 11 3 14 8 8
by Zone (Part 1 of 2) Gravesham & Medway Household Survey Page 23 Weighted: for GVA February 2015
Total Zone 01 Zone 02 Zone 03 Zone 04 Zone 5A Zone 5B Zone 5A & 5B Zone 06 Zone 07
080215 NEMS market research
Q07 Where do you do most of your household's shopping for furniture, floor coverings and household textiles? Excludes SFTs Bluewater 14.4% 124 16.3% 15 9.5% 4 33.2% 9 28.7% 16 17.2% 13 27.4% 16 21.6% 29 12.7% 2 15.3% 5Lakeside 13.9% 119 20.5% 19 25.0% 10 24.9% 7 23.6% 13 14.5% 11 26.3% 15 19.6% 26 20.0% 3 12.2% 4Dartford 9.0% 77 47.0% 44 30.7% 12 0.0% 0 9.1% 5 9.7% 7 12.6% 7 11.0% 15 0.0% 0 0.0% 0Gravesend 7.7% 66 5.3% 5 15.6% 6 10.5% 3 8.4% 5 29.9% 23 17.5% 10 24.5% 33 29.9% 5 10.5% 3Maidstone 7.4% 63 0.0% 0 1.9% 1 5.2% 1 15.2% 8 0.0% 0 8.2% 5 3.5% 5 6.7% 1 10.1% 3Gillingham Retail Park 7.3% 63 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 7.3% 2Gillingham 5.8% 49 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1Imperial Retail Park,
Gravesend 4.2% 36 0.0% 0 12.5% 5 14.0% 4 1.5% 1 22.0% 17 4.1% 2 14.2% 19 21.4% 3 0.0% 0
Horstead Retail Park 4.0% 34 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Chatham 3.7% 32 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.9% 1Rainham 3.0% 26 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 0Medway Valley Leisure
Park, Strood 2.9% 25 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 12.8% 4
Strood Retail Park, Strood 2.5% 21 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 17.4% 6Hempstead Valley 1.3% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Dockside Outlet Centre 1.2% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Other Centres outside Survey
Area 1.2% 10 0.0% 0 0.9% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.4% 1 0.0% 0
Sittingbourne 1.1% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Canterbury 1.0% 8 0.0% 0 0.9% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Rochester 0.8% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.6% 1Strood 0.6% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.8% 2Aylesford 0.6% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Ashford Designer Outlet 0.5% 5 0.0% 0 0.0% 0 0.9% 0 0.0% 0 0.0% 0 1.9% 1 0.8% 1 0.0% 0 0.0% 0Orpington 0.5% 4 2.0% 2 0.0% 0 2.5% 1 2.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Other Centres inside Survey
Area - Zone 13 0.5% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
South Aylesford Retail Park, Aylesford
0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Sainsbury's Superstore, Wingfield Bank, Northfleet, Gravesend , DA11 8JH
0.4% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.0% 2 1.9% 1 2.5% 3 0.0% 0 0.0% 0
ASDA Superstore, 387 Maidstone Road, Chatham, ME5 9SE
0.4% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Crayford 0.3% 3 2.0% 2 1.2% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 0 0.0% 0ASDA Superstore, Imperial
Bsuiness and Retail Park, Thames Way, Northfleet , Gravesend, DA11 0DQ
0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.7% 3 0.0% 0 2.1% 3 0.0% 0 0.0% 0
Sevenoaks 0.3% 3 0.0% 0 0.0% 0 0.0% 0 4.6% 2 0.0% 0 0.0% 0 0.0% 0 0.9% 0 0.0% 0Sittingbourne Retail Park, 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
by Zone (Part 1 of 2) Gravesham & Medway Household Survey Page 24 Weighted: for GVA February 2015
Total Zone 01 Zone 02 Zone 03 Zone 04 Zone 5A Zone 5B Zone 5A & 5B Zone 06 Zone 07
080215 NEMS market research
Sittingbourne ASDA Superstore,
Crossways Boulevard, Greenhithe
0.3% 3 2.7% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Prospect Place Retail Park, Dartford
0.3% 2 2.2% 2 0.9% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Bexleyheath 0.3% 2 1.9% 2 0.0% 0 0.9% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Other Centres inside Survey
Area - Zone 14 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Central London 0.2% 2 0.0% 0 0.0% 0 0.0% 0 2.6% 1 0.0% 0 0.0% 0 0.0% 0 2.0% 0 0.0% 0Sainsbury's Superstore,
Hempstead Valley Drive, Hempstead, Gillingham, ME7 3PQ
0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Sevenoaks Retail Park, Sevenoaks
0.2% 1 0.0% 0 0.0% 0 0.0% 0 2.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Longfield 0.1% 1 0.0% 0 0.0% 0 3.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Westfield Stratford City 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Other Centres inside Survey
Area - Zone 8 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Other Centres inside Survey Area - Zone 12
0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Royal Tunbridge Wells 0.1% 1 0.0% 0 0.0% 0 2.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Bromley 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Larkfield 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0West Malling 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Other Centres inside Survey
Area - Zone 2 0.0% 0 0.0% 0 0.9% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Weighted base: 858 94 41 28 54 77 59 135 16 32Sample: 830 64 61 62 56 34 27 61 64 50
by Zone (Part 1 of 2) Gravesham & Medway Household Survey Page 25 Weighted: for GVA February 2015
Total Zone 01 Zone 02 Zone 03 Zone 04 Zone 5A Zone 5B Zone 5A & 5B Zone 06 Zone 07
080215 NEMS market research
Q07A Which internet / home delivery retailer do you use most often for your household's shopping for furniture, floor coverings and household textiles? (If internet please state.) Those who use the internet for their furniture, floor coverings and household textiles at Q07 Other 12.4% 17 36.9% 2 32.9% 3 0.0% 0 0.0% 0 0.0% 0 26.2% 2 8.5% 2 5.0% 0 0.0% 0John Lewis 10.3% 14 0.0% 0 13.0% 1 0.0% 0 0.0% 0 23.6% 4 0.0% 0 15.9% 4 8.2% 0 0.0% 0Argos 10.2% 14 0.0% 0 4.5% 0 0.0% 0 0.0% 0 12.1% 2 28.5% 3 17.5% 5 13.4% 1 11.2% 1Ebay 6.6% 9 0.0% 0 0.0% 0 0.0% 0 17.7% 1 12.1% 2 16.9% 2 13.7% 4 10.4% 1 0.0% 0DFS 4.0% 5 0.0% 0 10.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Amazon 3.9% 5 0.0% 0 0.0% 0 21.4% 1 11.4% 1 5.3% 1 0.0% 0 3.6% 1 12.7% 1 17.5% 1Next 3.0% 4 31.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 17.5% 1 0.0% 0Ikea 2.1% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Marks & Spencer 0.7% 1 0.0% 0 0.0% 0 9.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.0% 0 0.0% 0(Don't know / varies) 46.9% 65 32.0% 2 39.1% 3 69.2% 2 71.0% 5 46.9% 9 28.5% 3 40.9% 11 27.9% 2 71.3% 3Weighted base: 138 7 8 3 7 19 9 28 6 5Sample: 131 5 10 6 7 9 4 13 19 6
by Zone (Part 1 of 2) Gravesham & Medway Household Survey Page 26 Weighted: for GVA February 2015
Total Zone 01 Zone 02 Zone 03 Zone 04 Zone 5A Zone 5B Zone 5A & 5B Zone 06 Zone 07
080215 NEMS market research
Q08 Where do you do most of your household's shopping for DIY and decorating goods? Excludes SFTs Gillingham Retail Park 19.6% 252 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.1% 3 1.3% 3 2.2% 1 16.8% 9Imperial Retail Park,
Gravesend 13.1% 168 0.7% 1 32.0% 19 57.8% 23 8.2% 7 48.6% 54 37.0% 31 43.5% 85 70.7% 18 1.6% 1
Dartford 11.6% 149 68.2% 85 41.5% 24 9.7% 4 27.1% 22 5.9% 7 6.1% 5 6.0% 12 0.0% 0 0.0% 0Gravesend 9.8% 126 0.0% 0 16.3% 10 20.9% 8 8.8% 7 39.7% 44 53.9% 46 45.8% 90 22.0% 5 0.8% 0Gillingham 9.4% 121 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.5% 3Strood Retail Park, Strood 5.9% 76 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 48.9% 25Medway Valley Leisure
Park, Strood 5.8% 74 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 17.4% 9
Chatham 5.6% 72 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.2% 1Prospect Place Retail Park,
Dartford 3.8% 49 29.4% 37 2.1% 1 3.0% 1 12.0% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Horstead Retail Park 3.0% 38 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 0Rochester 1.7% 22 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.4% 2Maidstone 1.4% 18 0.0% 0 0.0% 0 0.0% 0 5.9% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Sevenoaks 1.1% 14 0.0% 0 0.0% 0 0.0% 0 16.4% 13 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Sittingbourne 0.9% 12 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Rainham 0.9% 12 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Bluewater 0.8% 10 0.0% 0 1.4% 1 1.6% 1 0.8% 1 4.0% 4 0.0% 0 2.2% 4 3.2% 1 0.0% 0Other Centres outside Survey
Area 0.8% 10 0.7% 1 1.3% 1 0.0% 0 5.0% 4 0.0% 0 0.0% 0 0.0% 0 1.3% 0 0.0% 0
B&Q, London Road, Larkfield
0.8% 10 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Lakeside 0.6% 8 1.0% 1 5.4% 3 3.0% 1 2.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0South Aylesford Retail Park,
Aylesford 0.5% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1
Sittingbourne Retail Park, Sittingbourne
0.5% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Sevenoaks Retail Park, Sevenoaks
0.4% 5 0.0% 0 0.0% 0 0.0% 0 6.4% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Larkfield 0.4% 5 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Other Centres inside Survey
Area - Zone 4 0.3% 3 0.0% 0 0.0% 0 0.0% 0 4.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Other Centres inside Survey Area - Zone 14
0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Other Centres inside Survey Area - Zone 13
0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Dockside Outlet Centre 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Other Centres inside Survey
Area - Zone 5 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.9% 2 0.0% 0 1.1% 2 0.0% 0 0.0% 0
Aylesford 0.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Other Centres inside Survey
Area - Zone 3 0.1% 1 0.0% 0 0.0% 0 3.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Strood 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.6% 1
by Zone (Part 1 of 2) Gravesham & Medway Household Survey Page 27 Weighted: for GVA February 2015
Total Zone 01 Zone 02 Zone 03 Zone 04 Zone 5A Zone 5B Zone 5A & 5B Zone 06 Zone 07
080215 NEMS market research
Westfield Stratford City 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Royal Tunbridge Wells 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Snodland 0.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Bexleyheath 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Longfield 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Weighted base: 1285 124 58 39 80 111 85 196 25 51Sample: 1266 86 88 85 81 50 39 89 94 85 Q08A Which internet / home delivery retailer do you use most often for your household's shopping for DIY and decorating goods? Those who use the internet for their DIY and decorating goods at Q08 B&Q 16.8% 2 0.0% 0 100.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0ScrewFix 14.8% 1 0.0% 0 0.0% 0 100.0% 1 100.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Other 7.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don't know / varies) 60.6% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 100.0% 1Weighted base: 9 0 1 1 1 0 0 0 0 1Sample: 9 0 1 1 1 0 0 0 0 1
by Zone (Part 1 of 2) Gravesham & Medway Household Survey Page 28 Weighted: for GVA February 2015
Total Zone 01 Zone 02 Zone 03 Zone 04 Zone 5A Zone 5B Zone 5A & 5B Zone 06 Zone 07
080215 NEMS market research
Q09 Where do you do most of your household's shopping for domestic appliances such as washing machines, fridges cookers and kettles? Excludes SFTs Bluewater 15.9% 153 25.2% 27 28.2% 11 55.4% 15 38.6% 25 23.1% 11 13.3% 9 17.3% 21 23.9% 4 21.9% 8Horstead Retail Park 15.7% 152 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 12.9% 9 7.6% 9 7.6% 1 13.1% 5Chatham 11.4% 110 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.7% 2 3.7% 3 4.1% 5 2.0% 0 8.3% 3Rochester 6.7% 64 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.7% 3 2.2% 3 2.7% 0 13.8% 5Gravesend 5.7% 55 1.1% 1 19.9% 8 16.7% 4 2.0% 1 19.7% 10 36.0% 26 29.3% 35 19.4% 3 1.1% 0Crayford 5.1% 49 27.5% 29 20.5% 8 9.5% 3 5.8% 4 10.1% 5 0.0% 0 4.1% 5 1.9% 0 0.0% 0Gillingham 4.1% 40 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.7% 2Dartford 4.0% 39 25.3% 27 15.7% 6 1.0% 0 4.0% 3 4.3% 2 0.0% 0 1.8% 2 0.0% 0 0.0% 0Gillingham Retail Park 3.7% 35 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.8% 3 0.0% 0 2.4% 3 1.9% 0 7.0% 2Lakeside 3.6% 35 4.3% 5 10.2% 4 10.0% 3 7.0% 4 13.7% 7 7.0% 5 9.7% 12 8.3% 1 3.2% 1Strood Retail Park, Strood 3.6% 35 0.0% 0 0.0% 0 2.2% 1 0.0% 0 4.4% 2 3.5% 2 3.9% 5 0.0% 0 14.9% 5Medway Valley Leisure
Park, Strood 3.3% 32 0.0% 0 0.0% 0 1.4% 0 0.0% 0 2.8% 1 0.0% 0 1.1% 1 7.0% 1 3.6% 1
Imperial Retail Park, Gravesend
2.4% 23 0.8% 1 2.4% 1 1.0% 0 1.3% 1 11.4% 6 10.8% 8 11.0% 13 16.8% 3 2.3% 1
Maidstone 1.7% 16 0.0% 0 0.0% 0 0.0% 0 5.1% 3 0.0% 0 0.0% 0 0.0% 0 0.9% 0 2.7% 1Sittingbourne 1.6% 15 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Hempstead Valley 1.6% 15 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Tower Retail Park, Crayford 1.5% 14 12.8% 13 0.0% 0 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Sevenoaks 1.4% 14 0.0% 0 0.0% 0 0.0% 0 21.3% 14 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0South Aylesford Retail Park,
Aylesford 1.3% 12 0.0% 0 0.0% 0 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Sittingbourne Retail Park, Sittingbourne
1.0% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Other Centres outside Survey Area
0.9% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.9% 1 0.0% 0
ASDA Superstore, Imperial Bsuiness and Retail Park, Thames Way, Northfleet , Gravesend, DA11 0DQ
0.6% 6 0.0% 0 1.9% 1 2.9% 1 0.0% 0 0.0% 0 6.0% 4 3.6% 4 2.9% 0 0.0% 0
Tesco Gillingham Kent Extra, Courteney Road, Gillingham, ME8 0GX
0.5% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Sainsbury's Superstore, Wingfield Bank, Northfleet, Gravesend , DA11 8JH
0.4% 4 0.0% 0 0.0% 0 0.0% 0 1.9% 1 0.0% 0 3.4% 2 2.0% 2 0.0% 0 0.0% 0
Aylesford 0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Orpington 0.3% 3 0.0% 0 0.0% 0 0.0% 0 3.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Sevenoaks Retail Park,
Sevenoaks 0.2% 2 0.0% 0 0.0% 0 0.0% 0 3.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Larkfield 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Prospect Place Retail Park,
Dartford 0.2% 2 1.1% 1 1.2% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
by Zone (Part 1 of 2) Gravesham & Medway Household Survey Page 29 Weighted: for GVA February 2015
Total Zone 01 Zone 02 Zone 03 Zone 04 Zone 5A Zone 5B Zone 5A & 5B Zone 06 Zone 07
080215 NEMS market research
ASDA Superstore, 1 Alexander Grove, Kingshill, ME19 4SZ
0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Bexleyheath 0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 0 0.0% 0Other Centres inside Survey
Area - Zone 13 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Rainham 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0ASDA Superstore,
Crossways Boulevard, Greenhithe
0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Ashford Designer Outlet 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Strood 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.3% 1Other Centres inside Survey
Area - Zone 11 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Central London 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0ASDA Superstore, London
Road, Swanley 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
West Malling 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0ASDA Superstore, Mill
Way, Trinity Trading Estate, Sittingbourne, ME10 2PD
0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Other Centres inside Survey Area - Zone 7
0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 0
Weighted base: 966 105 40 27 64 49 71 120 16 35Sample: 950 74 62 59 67 22 34 56 62 59 Q09A Which internet / home delivery retailer do you use most often for your household's shopping for domestic appliances such as washing machines, fridges, cookers and kettles? Those who use the internet for their domestic appliances at Q09 Appliances Online (AO) 18.5% 58 11.5% 2 12.1% 2 7.2% 1 7.6% 1 27.8% 13 11.1% 2 22.6% 16 35.1% 2 7.5% 1Currys 16.6% 52 16.4% 3 36.1% 6 18.2% 2 7.4% 1 23.5% 11 11.1% 2 19.6% 14 14.5% 1 9.7% 2John Lewis 8.8% 28 0.0% 0 4.9% 1 11.5% 1 3.5% 1 4.4% 2 26.1% 6 11.2% 8 9.2% 1 5.4% 1Amazon 7.3% 23 0.0% 0 4.5% 1 10.5% 1 16.3% 3 4.8% 2 12.1% 3 7.1% 5 0.0% 0 2.3% 0Other 5.9% 18 7.8% 1 0.0% 0 6.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 26.5% 2 7.1% 1Argos 5.2% 16 30.0% 5 9.1% 2 4.8% 1 0.0% 0 9.3% 4 5.3% 1 8.0% 6 0.0% 0 0.0% 0Direct from manufcturer 1.8% 6 0.0% 0 0.0% 0 0.0% 0 4.8% 1 0.0% 0 0.0% 0 0.0% 0 4.6% 0 0.0% 0Asda 1.7% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.0% 0 0.0% 0Sainsbury’s 1.6% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 9.6% 5 0.0% 0 6.6% 5 0.0% 0 0.0% 0Co-op 1.1% 4 0.0% 0 0.0% 0 8.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don't know / varies) 31.6% 99 34.2% 5 33.3% 6 33.2% 4 60.3% 10 20.6% 10 34.3% 7 24.9% 17 5.1% 0 68.1% 12Weighted base: 314 15 17 12 17 47 22 69 7 18Sample: 303 10 23 23 17 22 9 31 23 26
by Zone (Part 1 of 2) Gravesham & Medway Household Survey Page 30 Weighted: for GVA February 2015
Total Zone 01 Zone 02 Zone 03 Zone 04 Zone 5A Zone 5B Zone 5A & 5B Zone 06 Zone 07
080215 NEMS market research
Q10 Where do you do most of your household's shopping for TV, Hi-Fi, Radio, photographic and computer equipment? Excludes SFTs Bluewater 20.3% 212 29.7% 34 34.9% 16 59.3% 18 33.8% 23 44.0% 29 29.4% 19 36.8% 48 26.1% 5 20.9% 9Horstead Retail Park 13.6% 143 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 14.2% 9 7.0% 9 3.4% 1 12.3% 5Chatham 13.2% 138 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.4% 2 4.0% 3 3.7% 5 4.7% 1 12.5% 5Rochester 7.5% 78 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 9.0% 6 4.4% 6 3.9% 1 21.1% 9Crayford 4.7% 49 24.1% 28 15.7% 7 6.8% 2 5.7% 4 7.4% 5 3.7% 2 5.6% 7 5.4% 1 0.0% 0Gravesend 3.8% 39 0.8% 1 16.0% 7 10.2% 3 1.9% 1 16.6% 11 17.0% 11 16.8% 22 18.3% 3 1.3% 1Lakeside 3.3% 35 3.4% 4 11.1% 5 11.3% 3 9.2% 6 7.7% 5 7.7% 5 7.7% 10 5.9% 1 2.8% 1Gillingham 3.1% 33 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.7% 2Maidstone 3.1% 32 0.0% 0 1.1% 0 1.2% 0 4.0% 3 0.0% 0 3.7% 2 1.8% 2 0.0% 0 1.3% 1Dartford 3.0% 31 16.9% 19 10.8% 5 0.9% 0 5.6% 4 3.2% 2 0.0% 0 1.6% 2 0.0% 0 0.0% 0Gillingham Retail Park 2.8% 29 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.3% 3 0.0% 0 2.2% 3 1.7% 0 2.3% 1Medway Valley Leisure
Park, Strood 2.3% 24 0.0% 0 0.8% 0 3.0% 1 0.0% 0 4.1% 3 0.0% 0 2.1% 3 6.9% 1 5.1% 2
Sevenoaks 2.1% 22 1.6% 2 0.0% 0 0.0% 0 20.5% 14 0.0% 0 3.7% 2 1.8% 2 0.0% 0 0.0% 0Hempstead Valley 2.0% 21 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 0Strood Retail Park, Strood 1.9% 20 0.0% 0 0.0% 0 1.9% 1 0.0% 0 0.0% 0 3.8% 2 1.9% 2 0.0% 0 8.3% 3Tower Retail Park, Crayford 1.7% 18 14.0% 16 0.0% 0 2.0% 1 2.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0South Aylesford Retail Park,
Aylesford 1.4% 15 0.0% 0 0.0% 0 0.0% 0 2.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Rainham 1.2% 13 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 1Sittingbourne 1.2% 12 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Sainsbury's Superstore,
Wingfield Bank, Northfleet, Gravesend , DA11 8JH
1.0% 10 1.0% 1 1.9% 1 0.0% 0 0.9% 1 6.3% 4 3.7% 2 5.0% 7 0.0% 0 1.0% 0
Other Centres outside Survey Area
0.9% 9 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0 3.6% 1 0.0% 0
Imperial Retail Park, Gravesend
0.9% 9 0.0% 0 1.9% 1 3.4% 1 1.2% 1 0.0% 0 0.0% 0 0.0% 0 16.4% 3 1.9% 1
Sittingbourne Retail Park, Sittingbourne
0.7% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Aylesford 0.5% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Tesco Gillingham Kent
Extra, Courteney Road, Gillingham, ME8 0GX
0.5% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Bexleyheath 0.4% 4 1.8% 2 2.3% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0ASDA Superstore, Imperial
Bsuiness and Retail Park, Thames Way, Northfleet , Gravesend, DA11 0DQ
0.3% 4 2.2% 3 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.9% 0 0.0% 0
Sainsbury's Superstore, Hempstead Valley Drive, Hempstead, Gillingham, ME7 3PQ
0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
by Zone (Part 1 of 2) Gravesham & Medway Household Survey Page 31 Weighted: for GVA February 2015
Total Zone 01 Zone 02 Zone 03 Zone 04 Zone 5A Zone 5B Zone 5A & 5B Zone 06 Zone 07
080215 NEMS market research
Sevenoaks Retail Park, Sevenoaks
0.2% 2 0.0% 0 0.0% 0 0.0% 0 3.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Other Centres inside Survey Area - Zone 5
0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.2% 2 0.0% 0 1.6% 2 0.0% 0 0.0% 0
Ashford Designer Outlet 0.2% 2 0.0% 0 0.0% 0 0.0% 0 1.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0ASDA Superstore, 387
Maidstone Road, Chatham, ME5 9SE
0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Prospect Place Retail Park, Dartford
0.2% 2 1.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Central London 0.2% 2 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.9% 0 0.0% 0ASDA Superstore,
Crossways Boulevard, Greenhithe
0.2% 2 0.8% 1 1.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Orpington 0.2% 2 0.0% 0 0.0% 0 0.0% 0 1.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0ASDA Superstore, London
Road, Swanley 0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Larkfield 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Strood 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 0Strood Superstore, Charles
Street, Strood, ME2 2DE 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Tesco Superstore, The Brook, Chatham, ME4 4NZ
0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1
Bromley 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0ASDA Living, Saint Peter's
Street, Maidstone, ME16 0SR
0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Other Centres inside Survey Area - Zone 11
0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Royal Tunbridge Wells 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Sainsbury's Superstore,
Avenue of Remembrance , Sittingbourne , ME10 4DN
0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Weighted base: 1048 115 45 30 67 67 65 132 17 41Sample: 1026 79 66 67 70 30 29 59 67 70
by Zone (Part 1 of 2) Gravesham & Medway Household Survey Page 32 Weighted: for GVA February 2015
Total Zone 01 Zone 02 Zone 03 Zone 04 Zone 5A Zone 5B Zone 5A & 5B Zone 06 Zone 07
080215 NEMS market research
Q10A Which internet / home delivery retailer do you use most often for your household's shopping for TV, Hi-Fi, radio, photographic and computer equipment? Those who use the internet for their TV, Hi-Fi, Radio, photographic and computer equipment at Q10 Currys 16.7% 34 0.0% 0 27.3% 3 9.7% 1 8.8% 1 7.1% 2 20.1% 2 10.6% 5 9.3% 0 21.5% 3Amazon 13.0% 26 0.0% 0 30.2% 3 8.2% 1 25.1% 4 6.5% 2 27.3% 3 12.1% 5 19.0% 1 10.4% 1John Lewis 9.0% 18 17.7% 1 0.0% 0 25.3% 2 0.0% 0 7.1% 2 0.0% 0 5.2% 2 9.3% 0 7.1% 1Appliances Online (AO) 6.5% 13 17.7% 1 8.1% 1 0.0% 0 0.0% 0 13.8% 4 0.0% 0 10.1% 4 16.4% 1 0.0% 0Direct from manufcturer 3.1% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 7.1% 2 0.0% 0 5.2% 2 6.1% 0 6.9% 1Argos 2.7% 5 0.0% 0 0.0% 0 3.6% 0 0.0% 0 7.1% 2 9.6% 1 7.8% 3 0.0% 0 0.0% 0Other 2.6% 5 0.0% 0 0.0% 0 0.0% 0 8.8% 1 6.5% 2 0.0% 0 4.8% 2 23.5% 1 0.0% 0Ebay 1.8% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 10.2% 3 0.0% 0 7.5% 3 0.0% 0 0.0% 0Tesco 1.4% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don't know / varies) 43.2% 88 64.6% 3 34.3% 4 53.1% 4 57.2% 8 34.4% 11 43.0% 5 36.7% 16 16.4% 1 54.0% 7Weighted base: 204 5 10 7 14 32 12 44 5 13Sample: 210 4 14 15 14 15 5 20 18 17
by Zone (Part 1 of 2) Gravesham & Medway Household Survey Page 33 Weighted: for GVA February 2015
Total Zone 01 Zone 02 Zone 03 Zone 04 Zone 5A Zone 5B Zone 5A & 5B Zone 06 Zone 07
080215 NEMS market research
Q11 At which centre or store do you do most of your household's shopping on goods for personal care, such as soaps, beauty products, medical goods? Excludes SFTs Gravesend 13.3% 175 1.0% 1 19.6% 11 30.9% 13 3.8% 3 52.1% 54 67.3% 66 59.5% 120 45.1% 11 4.1% 2Chatham 12.2% 161 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 8.3% 4Bluewater 11.5% 151 21.0% 26 35.6% 20 32.4% 13 26.9% 21 10.6% 11 9.6% 9 10.1% 20 19.0% 5 11.1% 6Gillingham 9.1% 120 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.4% 2Hempstead Valley 8.2% 108 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.7% 2Dartford 5.4% 71 49.6% 62 7.4% 4 0.7% 0 5.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Strood 4.8% 63 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 0 33.5% 17ASDA Superstore, Imperial
Bsuiness and Retail Park, Thames Way, Northfleet , Gravesend, DA11 0DQ
3.9% 51 2.0% 3 12.1% 7 6.9% 3 0.0% 0 20.5% 21 10.0% 10 15.4% 31 19.5% 5 1.8% 1
Sainsbury's Superstore, Wingfield Bank, Northfleet, Gravesend , DA11 8JH
3.0% 40 4.5% 6 4.7% 3 11.6% 5 2.5% 2 12.7% 13 2.5% 2 7.7% 16 10.1% 3 0.0% 0
ASDA Superstore, 387 Maidstone Road, Chatham, ME5 9SE
2.5% 33 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
ASDA Superstore, Crossways Boulevard, Greenhithe
2.3% 30 14.4% 18 16.6% 9 3.0% 1 2.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Rainham 2.2% 29 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1Rochester 2.1% 28 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.3% 3Tesco Gillingham Kent
Extra, Courteney Road, Gillingham, ME8 0GX
2.0% 26 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.7% 1
Maidstone 1.9% 25 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.9% 1Sainsbury's Superstore,
Hempstead Valley Drive, Hempstead, Gillingham, ME7 3PQ
1.3% 17 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1
Strood Retail Park, Strood 1.2% 16 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.1% 3Imperial Retail Park,
Gravesend 1.2% 16 1.6% 2 0.0% 0 4.1% 2 0.0% 0 0.0% 0 10.7% 10 5.2% 10 1.3% 0 0.0% 0
Other Centres outside Survey Area
1.1% 15 1.7% 2 0.0% 0 0.0% 0 9.4% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 0
Sittingbourne 1.1% 15 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Sevenoaks 1.1% 14 0.0% 0 0.0% 0 0.0% 0 17.5% 14 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Other Centres inside Survey
Area - Zone 4 0.7% 9 0.0% 0 0.0% 0 0.0% 0 11.8% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Gillingham Retail Park 0.6% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Central London 0.6% 7 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Strood Superstore, Charles
Street, Strood, ME2 2DE 0.5% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.0% 2
by Zone (Part 1 of 2) Gravesham & Medway Household Survey Page 34 Weighted: for GVA February 2015
Total Zone 01 Zone 02 Zone 03 Zone 04 Zone 5A Zone 5B Zone 5A & 5B Zone 06 Zone 07
080215 NEMS market research
Morrisons, Coldharbour Road, Northfleet, Gravesend
0.5% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.0% 4 0.0% 0 2.1% 4 4.2% 1 0.0% 0
Swanley 0.4% 6 0.7% 1 0.0% 0 0.0% 0 6.3% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Snodland 0.4% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Medway Valley Leisure
Park, Strood 0.4% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1
Other Centres inside Survey Area - Zone 14
0.3% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Prospect Place Retail Park, Dartford
0.3% 4 3.5% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Other Centres inside Survey Area - Zone 13
0.3% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Other Centres inside Survey Area - Zone 7
0.3% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 7.8% 4
Other Centres inside Survey Area - Zone 10
0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Meopham 0.3% 3 0.0% 0 0.0% 0 0.0% 0 2.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Larkfield 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Longfield 0.2% 3 0.0% 0 0.0% 0 2.1% 1 3.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0ASDA Superstore, Mill
Way, Trinity Trading Estate, Sittingbourne, ME10 2PD
0.2% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
West Malling 0.2% 3 0.0% 0 1.4% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0ASDA Superstore, London
Road, Swanley 0.2% 3 0.0% 0 0.0% 0 0.0% 0 3.5% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Sainsbury's Superstore, Pentagon Shopping Centre, 68-72 The Pentagon, Chatham , ME4 4HP
0.2% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Other Centres inside Survey Area - Zone 3
0.2% 3 0.0% 0 0.0% 0 6.5% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Sainsbury's Superstore, Avenue of Remembrance , Sittingbourne , ME10 4DN
0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Other Centres inside Survey Area - Zone 9
0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
ASDA Superstore, 1 Alexander Grove, Kingshill, ME19 4SZ
0.2% 2 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Sainsbury's Superstore, Mills Road, Aylesford, Quarry Wood Ind. Estate, ME20 7NA
0.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Bromley 0.1% 2 0.0% 0 0.0% 0 1.9% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
by Zone (Part 1 of 2) Gravesham & Medway Household Survey Page 35 Weighted: for GVA February 2015
Total Zone 01 Zone 02 Zone 03 Zone 04 Zone 5A Zone 5B Zone 5A & 5B Zone 06 Zone 07
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Other Centres inside Survey Area - Zone 12
0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Dockside Outlet Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Lakeside 0.1% 1 0.0% 0 1.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Sittingbourne Retail Park,
Sittingbourne 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Tesco Superstore, The Brook, Chatham, ME4 4NZ
0.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Other Centres inside Survey Area - Zone 2
0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Other Centres inside Survey Area - Zone 15
0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Other Centres inside Survey Area - Zone 8
0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Weighted base: 1318 126 56 41 79 104 98 202 25 51Sample: 1304 88 85 88 84 47 45 92 93 82 Q11A Which internet / home delivery retailer do you use most often for your household's shopping for personal care, such as soaps, beauty products, medical goods? Those who use the internet for their personal care and luxury goods shopping at Q11 Tesco 24.1% 12 0.0% 0 66.7% 3 0.0% 0 28.1% 1 0.0% 0 0.0% 0 0.0% 0 50.0% 1 10.2% 0Other 20.3% 10 47.2% 2 20.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 10.2% 0QVC 16.7% 9 30.4% 1 0.0% 0 0.0% 0 0.0% 0 65.8% 4 0.0% 0 48.0% 4 0.0% 0 45.4% 2Asda 13.4% 7 0.0% 0 0.0% 0 47.2% 1 43.7% 1 34.2% 2 0.0% 0 25.0% 2 25.0% 0 0.0% 0Sainsbury’s 5.0% 3 0.0% 0 12.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 13.8% 1Avon 3.8% 2 0.0% 0 0.0% 0 22.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Boots 2.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 25.0% 0 0.0% 0(Don't know / varies) 14.6% 8 22.4% 1 0.0% 0 30.4% 0 28.1% 1 0.0% 0 100.0% 2 27.0% 2 0.0% 0 20.4% 1Weighted base: 52 4 4 1 3 7 2 9 1 4Sample: 56 3 5 3 3 3 1 4 4 7
by Zone (Part 1 of 2) Gravesham & Medway Household Survey Page 36 Weighted: for GVA February 2015
Total Zone 01 Zone 02 Zone 03 Zone 04 Zone 5A Zone 5B Zone 5A & 5B Zone 06 Zone 07
080215 NEMS market research
Q12 At which centre or store do you do most of your household's shopping on goods for recreational and luxury goods including books, games, sports, pets and pet products, bicycles, jewellery? Excludes SFTs Bluewater 31.1% 233 30.2% 24 71.9% 29 72.0% 15 55.1% 21 39.7% 24 55.0% 33 47.3% 57 40.1% 5 38.9% 10Chatham 13.9% 104 2.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 0 19.1% 5Gravesend 8.1% 60 0.0% 0 8.5% 3 12.5% 3 12.5% 5 34.3% 21 29.8% 18 32.1% 39 22.6% 3 6.4% 2Gillingham 6.5% 49 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.1% 1Hempstead Valley 5.4% 41 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 0 1.5% 0Dartford 5.1% 38 39.6% 32 2.8% 1 0.0% 0 3.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Maidstone 3.8% 29 0.0% 0 0.0% 0 0.0% 0 4.9% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.2% 1ASDA Superstore, Imperial
Bsuiness and Retail Park, Thames Way, Northfleet , Gravesend, DA11 0DQ
2.6% 19 3.2% 3 4.1% 2 7.4% 2 1.6% 1 8.1% 5 11.1% 7 9.6% 12 6.4% 1 1.5% 0
Strood Retail Park, Strood 1.9% 14 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 0 4.5% 1Lakeside 1.9% 14 2.3% 2 2.0% 1 1.8% 0 0.0% 0 8.4% 5 0.0% 0 4.3% 5 2.3% 0 4.2% 1Gillingham Retail Park 1.5% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Tesco Gillingham Kent
Extra, Courteney Road, Gillingham, ME8 0GX
1.3% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Horstead Retail Park 1.3% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 0Crayford 1.3% 10 7.3% 6 3.8% 2 0.0% 0 0.0% 0 3.4% 2 0.0% 0 1.7% 2 2.5% 0 0.0% 0ASDA Superstore, 387
Maidstone Road, Chatham, ME5 9SE
1.3% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Strood 1.2% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 0 3.5% 1Rochester 1.1% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.3% 0 3.1% 1Sittingbourne 1.0% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Central London 1.0% 7 1.5% 1 0.0% 0 0.0% 0 3.7% 1 0.0% 0 4.0% 2 2.0% 2 0.0% 0 0.0% 0Tower Retail Park, Crayford 0.9% 6 8.1% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Rainham 0.9% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Sevenoaks 0.8% 6 0.0% 0 0.0% 0 0.0% 0 15.0% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Medway Valley Leisure
Park, Strood 0.8% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1
ASDA Superstore, Crossways Boulevard, Greenhithe
0.7% 5 3.2% 3 7.0% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Imperial Retail Park, Gravesend
0.7% 5 0.0% 0 0.0% 0 4.6% 1 0.0% 0 2.2% 1 0.0% 0 1.1% 1 6.0% 1 0.0% 0
Other Centres outside Survey Area
0.6% 4 2.3% 2 0.0% 0 1.8% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.4% 1
Sainsbury's Superstore, Wingfield Bank, Northfleet, Gravesend , DA11 8JH
0.5% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.7% 2 0.0% 0 1.9% 2 6.6% 1 0.0% 0
Ashford Designer Outlet 0.4% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 0 0.0% 0Westfield Stratford City 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
by Zone (Part 1 of 2) Gravesham & Medway Household Survey Page 37 Weighted: for GVA February 2015
Total Zone 01 Zone 02 Zone 03 Zone 04 Zone 5A Zone 5B Zone 5A & 5B Zone 06 Zone 07
080215 NEMS market research
Dockside Outlet Centre 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Aylesford 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0South Aylesford Retail Park,
Aylesford 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Other Centres inside Survey Area - Zone 10
0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
ASDA Superstore, Mill Way, Trinity Trading Estate, Sittingbourne, ME10 2PD
0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Canterbury 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Larkfield 0.1% 1 0.0% 0 0.0% 0 0.0% 0 2.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Sainsbury's Superstore,
Hempstead Valley Drive, Hempstead, Gillingham, ME7 3PQ
0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1
Tesco Superstore, The Brook, Chatham, ME4 4NZ
0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Bromley 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0West Malling 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Sittingbourne Retail Park,
Sittingbourne 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Other Centres inside Survey Area - Zone 6
0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.5% 0 0.0% 0
Bexleyheath 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.3% 0 0.0% 0Other Centres inside Survey
Area - Zone 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Longfield 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Meopham 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Weighted base: 749 80 40 21 39 61 60 121 13 27Sample: 704 53 59 46 40 27 28 55 49 41 Q12A Which internet / home delivery retailer do you use most often for your household's shopping for recreational goods? Those who use the internet for their recreational goods shopping at Q12 Amazon 63.5% 210 73.2% 16 46.0% 5 71.4% 11 50.3% 11 63.3% 21 57.9% 12 61.2% 33 70.8% 5 71.7% 14Ebay 5.5% 18 15.6% 3 8.3% 1 0.0% 0 3.7% 1 9.6% 3 0.0% 0 5.8% 3 0.0% 0 10.1% 2Other 4.0% 13 0.0% 0 0.0% 0 4.0% 1 6.3% 1 6.5% 2 0.0% 0 3.9% 2 12.0% 1 0.0% 0Tesco 0.9% 3 0.0% 0 10.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don't know / varies) 26.1% 86 11.2% 2 35.3% 4 24.5% 4 39.8% 9 20.6% 7 42.1% 9 29.1% 16 17.2% 1 18.2% 4Weighted base: 331 21 10 15 22 32 21 54 8 20Sample: 319 16 12 31 22 15 9 24 27 30
by Zone (Part 1 of 2) Gravesham & Medway Household Survey Page 38 Weighted: for GVA February 2015
Total Zone 01 Zone 02 Zone 03 Zone 04 Zone 5A Zone 5B Zone 5A & 5B Zone 06 Zone 07
080215 NEMS market research
Q13 Which of the following centres do you visit most often? [PR] Chatham 14.1% 211 9.3% 13 0.0% 0 2.5% 1 1.8% 2 0.0% 0 0.0% 0 0.0% 0 2.3% 1 15.3% 9Gravesend 26.4% 396 16.3% 23 74.6% 49 70.0% 32 32.5% 31 89.2% 107 91.0% 97 90.1% 203 76.3% 20 7.8% 5Gillingham 5.8% 87 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 0 1.9% 1Rainham 2.0% 30 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1Hempstead Valley Shopping
Centre 21.0% 315 1.5% 2 0.6% 0 0.0% 0 3.5% 3 0.0% 0 0.0% 0 0.0% 0 5.2% 1 11.4% 7
Rochester 3.0% 46 1.3% 2 0.0% 0 4.6% 2 1.3% 1 0.0% 0 1.1% 1 0.5% 1 1.5% 0 6.9% 4Strood 9.5% 143 0.0% 0 1.2% 1 0.0% 0 1.3% 1 1.8% 2 0.0% 0 1.0% 2 4.0% 1 45.2% 27(Don't visit any of these) 18.2% 273 71.7% 102 23.6% 15 22.9% 10 59.5% 56 9.0% 11 7.9% 8 8.5% 19 9.6% 3 10.1% 6Weighted base: 1501 142 65 45 95 120 106 226 26 61Sample: 1501 100 100 100 100 54 50 104 100 100 Q14 How often do you shop in (CENTRE MENTIONED AT Q13)? Those who mentioned a centre at Q13 Daily 2.7% 33 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 2 4.6% 4 3.3% 7 1.3% 0 0.0% 05-6 times a week 1.0% 12 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.2% 5 0.0% 0 2.2% 5 0.0% 0 0.0% 04 times a week 1.4% 17 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.3% 4 0.0% 0 1.8% 4 1.3% 0 0.0% 03 times a week 3.5% 43 0.0% 0 1.5% 1 2.5% 1 1.6% 1 4.1% 4 6.3% 6 5.1% 11 0.8% 0 1.7% 1Twice a week 12.0% 147 5.1% 2 7.0% 3 9.7% 3 0.0% 0 7.4% 8 5.5% 5 6.5% 13 14.2% 3 8.9% 5Once a week 36.4% 447 7.4% 3 29.6% 15 29.1% 10 10.2% 4 36.9% 40 35.0% 34 36.0% 74 35.1% 8 43.1% 23Once every 2 weeks 17.2% 211 13.5% 5 20.4% 10 24.1% 8 21.3% 8 18.6% 20 21.8% 21 20.1% 42 18.4% 4 23.8% 13Once a month 15.1% 186 21.9% 9 21.9% 11 16.3% 6 38.8% 15 19.2% 21 16.6% 16 18.0% 37 20.1% 5 10.9% 6Less often 8.5% 105 52.2% 21 19.5% 10 13.8% 5 28.2% 11 4.2% 5 2.5% 2 3.4% 7 8.9% 2 5.8% 3Never 0.8% 10 0.0% 0 0.0% 0 4.5% 2 0.0% 0 0.0% 0 1.2% 1 0.6% 1 0.0% 0 1.7% 1(Don't know / varies) 1.4% 17 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.5% 6 3.1% 6 0.0% 0 4.0% 2Weighted base: 1228 40 50 35 38 109 98 207 24 54Sample: 1198 31 78 76 37 49 46 95 90 89
by Zone (Part 1 of 2) Gravesham & Medway Household Survey Page 39 Weighted: for GVA February 2015
Total Zone 01 Zone 02 Zone 03 Zone 04 Zone 5A Zone 5B Zone 5A & 5B Zone 06 Zone 07
080215 NEMS market research
Q15 What is usually the main purpose of your trip to (CENTRE MENTIONED AT Q13)? Those who mentioned a centre at Q13 Food shopping 46.5% 571 19.6% 8 38.4% 19 22.3% 8 35.5% 14 50.1% 55 65.9% 64 57.5% 119 35.8% 9 53.7% 29Non-food shopping 35.6% 437 51.4% 21 38.5% 19 45.2% 16 33.7% 13 24.3% 26 30.2% 30 27.1% 56 27.6% 7 31.1% 17Daytime eating / drinking 2.2% 27 4.6% 2 0.7% 0 0.0% 0 3.7% 1 2.0% 2 0.0% 0 1.0% 2 5.7% 1 0.0% 0Evening eating / drinking 0.4% 4 0.0% 0 1.5% 1 2.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.7% 1Financial services 6.4% 79 0.0% 0 12.3% 6 18.0% 6 6.6% 3 14.8% 16 1.6% 2 8.5% 18 16.9% 4 6.4% 3Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Window shopping /
browsing 1.8% 22 3.0% 1 0.0% 0 1.6% 1 3.1% 1 0.0% 0 0.0% 0 0.0% 0 8.7% 2 2.3% 1
Work 1.4% 17 9.3% 4 0.0% 0 0.0% 0 1.6% 1 4.2% 5 0.0% 0 2.2% 5 1.3% 0 0.0% 0Leisure activity 0.9% 11 0.0% 0 0.7% 0 2.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Medical appointment 0.7% 8 2.2% 1 0.0% 0 4.0% 1 3.7% 1 2.1% 2 0.0% 0 1.1% 2 0.0% 0 0.0% 0Personal service 1.0% 12 0.0% 0 1.7% 1 2.9% 1 1.6% 1 2.6% 3 0.0% 0 1.4% 3 0.0% 0 1.5% 1Visiting friends and family 1.0% 12 6.9% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.6% 1 3.8% 1 2.3% 1Visit library 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don't know / varies) 2.2% 27 3.0% 1 6.2% 3 1.6% 1 10.5% 4 0.0% 0 1.2% 1 0.6% 1 0.0% 0 0.0% 0Weighted base: 1228 40 50 35 38 109 98 207 24 54Sample: 1198 31 78 76 37 49 46 95 90 89 Q16 Why else do you visit (CENTRE MENTIONED AT Q13)? [MR] Those who mentioned a centre at Q13 Food shopping 13.3% 164 7.4% 3 20.4% 10 8.4% 3 14.6% 6 10.1% 11 6.1% 6 8.2% 17 12.8% 3 17.7% 10Non-food shopping 32.3% 397 9.8% 4 24.5% 12 18.8% 7 38.9% 15 38.9% 42 27.8% 27 33.7% 70 37.7% 9 20.1% 11Daytime eating / drinking 7.7% 94 10.4% 4 3.9% 2 3.3% 1 3.1% 1 4.0% 4 11.4% 11 7.5% 16 3.8% 1 1.7% 1Evening eating / drinking 2.2% 26 0.0% 0 4.9% 2 1.0% 0 0.0% 0 3.9% 4 0.0% 0 2.1% 4 2.2% 1 1.5% 1Financial services 10.2% 125 0.0% 0 12.9% 6 13.1% 5 8.0% 3 11.1% 12 16.2% 16 13.5% 28 14.0% 3 7.8% 4Other 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Window shopping /
browsing 0.5% 7 2.2% 1 0.0% 0 2.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.0% 1 0.0% 0
Work 0.4% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.3% 4 0.0% 0 1.8% 4 4.3% 1 0.0% 0Leisure activity 2.6% 32 15.3% 6 0.0% 0 4.2% 1 3.3% 1 4.1% 4 0.0% 0 2.2% 4 3.0% 1 0.0% 0Medical appointment 0.4% 5 0.0% 0 0.7% 0 0.8% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 0 0.0% 0Personal service 1.0% 12 0.0% 0 0.0% 0 3.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Visiting friends and family 1.0% 13 6.0% 2 0.0% 0 4.9% 2 1.6% 1 2.1% 2 0.0% 0 1.1% 2 1.4% 0 0.0% 0Visit library 0.6% 7 0.0% 0 0.7% 0 4.7% 2 0.0% 0 2.1% 2 1.2% 1 1.7% 3 0.0% 0 0.0% 0(No other reason) 41.7% 512 57.9% 23 47.0% 24 45.4% 16 44.5% 17 34.6% 38 48.3% 47 41.1% 85 31.6% 8 54.9% 30Weighted base: 1228 40 50 35 38 109 98 207 24 54Sample: 1198 31 78 76 37 49 46 95 90 89
by Zone (Part 1 of 2) Gravesham & Medway Household Survey Page 40 Weighted: for GVA February 2015
Total Zone 01 Zone 02 Zone 03 Zone 04 Zone 5A Zone 5B Zone 5A & 5B Zone 06 Zone 07
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Q17 How often do you visit (CENTRE MENTIONED AT Q13)? Those who mentioned a centre at Q13 Daily 4.3% 53 0.0% 0 1.5% 1 0.0% 0 0.0% 0 8.3% 9 9.1% 9 8.7% 18 2.5% 1 0.0% 05-6 times a week 1.3% 15 4.6% 2 0.0% 0 1.6% 1 0.0% 0 4.2% 5 0.0% 0 2.2% 5 1.7% 0 0.0% 04 times a week 1.7% 21 5.1% 2 0.0% 0 2.2% 1 0.0% 0 3.3% 4 0.0% 0 1.8% 4 0.0% 0 0.0% 03 times a week 3.7% 46 0.0% 0 0.0% 0 4.5% 2 0.0% 0 2.1% 2 7.0% 7 4.4% 9 7.8% 2 2.2% 1Twice a week 11.3% 138 2.2% 1 6.9% 3 10.7% 4 4.9% 2 3.2% 3 12.3% 12 7.5% 16 14.1% 3 13.3% 7Once a week 29.5% 362 2.2% 1 19.8% 10 27.3% 10 8.5% 3 36.0% 39 32.6% 32 34.4% 71 23.4% 6 37.2% 20Once every 2 weeks 14.1% 173 13.5% 5 15.1% 8 20.9% 7 11.7% 4 18.5% 20 11.0% 11 14.9% 31 14.9% 4 19.2% 10Once a month 14.8% 182 26.9% 11 21.9% 11 20.0% 7 21.9% 8 13.2% 14 13.8% 13 13.5% 28 18.7% 4 9.4% 5Less often 10.5% 129 43.3% 17 16.1% 8 11.1% 4 27.3% 10 4.2% 5 2.7% 3 3.5% 7 11.6% 3 9.0% 5(Don't know / varies) 8.8% 108 2.2% 1 18.6% 9 1.7% 1 25.7% 10 7.1% 8 11.6% 11 9.2% 19 5.3% 1 9.8% 5Weighted base: 1228 40 50 35 38 109 98 207 24 54Sample: 1198 31 78 76 37 49 46 95 90 89
by Zone (Part 1 of 2) Gravesham & Medway Household Survey Page 41 Weighted: for GVA February 2015
Total Zone 01 Zone 02 Zone 03 Zone 04 Zone 5A Zone 5B Zone 5A & 5B Zone 06 Zone 07
080215 NEMS market research
Q18 What do you like about (CENTRE MENTIONED AT Q13)? [MR] Those who mentioned a centre at Q13 Close to home 35.4% 434 2.2% 1 39.8% 20 27.7% 10 18.9% 7 41.5% 45 41.3% 40 41.4% 86 34.2% 8 37.6% 21Nothing / very little 26.3% 323 31.6% 13 16.4% 8 34.4% 12 29.7% 11 46.4% 51 31.8% 31 39.5% 82 34.6% 8 29.8% 16Easy to park 9.4% 116 5.2% 2 11.3% 6 3.6% 1 8.7% 3 4.1% 4 0.0% 0 2.2% 4 4.4% 1 8.3% 5Good range of chain / well
known stores 8.5% 105 11.3% 5 9.8% 5 2.1% 1 3.7% 1 2.1% 2 2.7% 3 2.4% 5 1.8% 0 5.2% 3
Free / cheap parking 6.9% 85 0.0% 0 0.0% 0 0.8% 0 2.1% 1 0.0% 0 0.0% 0 0.0% 0 1.9% 0 0.7% 0Attractive environment 6.6% 81 12.0% 5 7.3% 4 8.1% 3 14.1% 5 3.9% 4 8.4% 8 6.1% 13 6.1% 1 6.9% 4Good range of non-food
shops 6.2% 76 6.9% 3 12.8% 6 5.4% 2 7.6% 3 2.1% 2 0.0% 0 1.1% 2 7.2% 2 6.2% 3
Compact/easy to get around 3.9% 48 3.0% 1 0.0% 0 3.5% 1 0.0% 0 0.0% 0 4.9% 5 2.3% 5 2.6% 1 6.2% 3Historic environment 2.4% 30 6.9% 3 0.7% 0 3.7% 1 0.0% 0 0.0% 0 3.6% 4 1.7% 4 0.0% 0 1.6% 1Good quality of shops 2.4% 29 2.2% 1 3.9% 2 0.0% 0 0.0% 0 1.9% 2 0.0% 0 1.0% 2 1.2% 0 4.4% 2Good range of specialist /
independent stores 2.0% 24 6.9% 3 0.7% 0 2.2% 1 3.3% 1 2.1% 2 0.0% 0 1.1% 2 4.3% 1 1.6% 1
Good foodstores 1.8% 22 0.0% 0 0.0% 0 0.0% 0 2.1% 1 4.2% 5 1.6% 2 3.0% 6 3.9% 1 2.7% 1Covered shopping area 1.7% 21 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Familiarity / habit 1.5% 18 0.0% 0 1.5% 1 1.0% 0 0.0% 0 0.0% 0 3.6% 4 1.7% 4 4.4% 1 1.5% 1Good layout / shops close
together 1.3% 16 0.0% 0 0.0% 0 3.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.9% 1 1.7% 1
Everything 1.2% 14 0.0% 0 2.5% 1 2.6% 1 1.6% 1 0.0% 0 1.2% 1 0.6% 1 1.2% 0 1.0% 1Presence of specific retailer -
Marks & Spencer 1.1% 14 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0
Safe / secure 1.1% 14 0.0% 0 0.7% 0 0.0% 0 3.4% 1 0.0% 0 0.0% 0 0.0% 0 2.6% 1 0.7% 0Good places to eat 1.0% 12 0.0% 0 0.0% 0 0.0% 0 1.6% 1 2.1% 2 3.3% 3 2.7% 6 3.6% 1 0.0% 0Good bus service / accessible
public transport 1.0% 12 2.2% 1 1.2% 1 0.0% 0 4.2% 2 0.0% 0 0.0% 0 0.0% 0 1.3% 0 0.0% 0
Presence of specific retailer 0.9% 12 4.8% 2 1.7% 1 0.0% 0 2.1% 1 0.0% 0 0.0% 0 0.0% 0 1.4% 0 2.4% 1Close to work / en route to
work 0.9% 11 4.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.5% 2 1.2% 2 0.0% 0 0.0% 0
Clean / litter free 0.8% 10 0.0% 0 1.0% 0 1.6% 1 2.1% 1 0.0% 0 2.5% 2 1.2% 2 1.3% 0 0.0% 0Good leisure facilities (e.g.
leisure centres, cinema, health and fitness clubs, arts centres etc.)
0.7% 9 5.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.3% 3 1.6% 3 0.0% 0 0.0% 0
Easily accessible by foot / cycle
0.7% 9 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 0 0.0% 0
Not too busy or crowded 0.7% 9 0.0% 0 1.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 0 0.7% 0Good range of services (e.g.
bank, library, hairdresser etc.)
0.7% 9 0.0% 0 2.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 0 1.9% 1
Presence of specific retailer - Primark
0.7% 8 0.0% 0 0.0% 0 3.3% 1 0.0% 0 2.1% 2 2.7% 3 2.4% 5 1.7% 0 1.0% 1
Good market 0.6% 7 4.8% 2 0.0% 0 2.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Pedestrianised areas 0.5% 6 0.0% 0 2.3% 1 0.0% 0 3.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
by Zone (Part 1 of 2) Gravesham & Medway Household Survey Page 42 Weighted: for GVA February 2015
Total Zone 01 Zone 02 Zone 03 Zone 04 Zone 5A Zone 5B Zone 5A & 5B Zone 06 Zone 07
080215 NEMS market research
Presence of specific retailer - Debenhams
0.5% 6 0.0% 0 0.0% 0 1.6% 1 3.3% 1 0.0% 0 0.0% 0 0.0% 0 1.7% 0 0.0% 0
Riverside environment 0.5% 6 5.1% 2 0.0% 0 2.6% 1 0.0% 0 0.0% 0 2.7% 3 1.3% 3 0.0% 0 0.0% 0Presence of specific retailer -
Wilkinsons 0.4% 5 0.0% 0 0.0% 0 1.6% 1 0.0% 0 2.1% 2 2.7% 3 2.4% 5 0.0% 0 0.0% 0
Library 0.3% 4 0.0% 0 0.0% 0 1.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Presence of specific retailer -
Sainsbury's 0.3% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Accessible by rail 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.3% 3 1.6% 3 0.0% 0 0.0% 0Low or discount prices 0.3% 3 0.0% 0 0.0% 0 0.0% 0 2.1% 1 0.0% 0 2.7% 3 1.3% 3 0.0% 0 0.0% 0Good for a day out 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 1Good road access 0.2% 2 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Good pubs / bars 0.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 0 0.0% 0Shops selling local or
fairtrade produce 0.1% 1 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Good facilities (e.g. seating, toilets)
0.1% 1 0.0% 0 0.0% 0 2.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
(Don’t know) 1.3% 16 4.6% 2 1.2% 1 0.0% 0 4.9% 2 0.0% 0 0.0% 0 0.0% 0 1.0% 0 0.7% 0Weighted base: 1228 40 50 35 38 109 98 207 24 54Sample: 1198 31 78 76 37 49 46 95 90 89
by Zone (Part 1 of 2) Gravesham & Medway Household Survey Page 43 Weighted: for GVA February 2015
Total Zone 01 Zone 02 Zone 03 Zone 04 Zone 5A Zone 5B Zone 5A & 5B Zone 06 Zone 07
080215 NEMS market research
Q19 What do you dislike about (CENTRE MENTIONED AT Q13)? [MR] Those who mentioned a centre at Q13 Nothing 48.5% 596 61.3% 25 52.7% 26 32.0% 11 39.3% 15 30.2% 33 23.4% 23 27.0% 56 37.9% 9 51.5% 28Not enough choice of shops 12.8% 158 10.2% 4 7.8% 4 17.7% 6 4.9% 2 16.8% 18 26.9% 26 21.6% 45 28.5% 7 14.9% 8Poor environment 6.4% 79 4.6% 2 7.2% 4 5.3% 2 13.1% 5 8.8% 10 9.4% 9 9.0% 19 5.9% 1 1.7% 1Unsafe / poor security /
dangerous 5.5% 68 4.6% 2 5.2% 3 6.0% 2 2.1% 1 8.4% 9 17.8% 17 12.8% 27 5.6% 1 7.3% 4
Poor quality shops 4.4% 54 0.0% 0 1.5% 1 7.6% 3 5.0% 2 6.1% 7 7.6% 7 6.8% 14 8.6% 2 1.7% 1Too many shops of one type
- discount retailers (e.g. charity shops and £ shops)
4.0% 49 0.0% 0 1.0% 0 10.1% 4 0.0% 0 7.4% 8 17.2% 17 12.0% 25 8.9% 2 0.0% 0
Not enough clothes shops 4.0% 49 0.0% 0 3.1% 2 4.9% 2 0.0% 0 7.4% 8 0.0% 0 3.9% 8 21.6% 5 6.3% 3Vandals / hooligans 3.9% 48 9.3% 4 1.5% 1 1.7% 1 1.6% 1 12.8% 14 0.0% 0 6.8% 14 11.3% 3 0.7% 0Too many vacant units 3.6% 44 0.0% 0 3.9% 2 13.1% 5 10.7% 4 0.0% 0 5.9% 6 2.8% 6 7.0% 2 0.0% 0Cost of parking 3.0% 37 0.0% 0 4.4% 2 10.7% 4 8.5% 3 8.4% 9 6.8% 7 7.7% 16 6.9% 2 4.0% 2Lack of parking 3.0% 37 9.8% 4 0.0% 0 5.4% 2 2.1% 1 4.2% 5 0.0% 0 2.2% 5 0.8% 0 5.9% 3Everything 3.0% 36 0.0% 0 1.5% 1 1.0% 0 7.9% 3 0.0% 0 8.4% 8 4.0% 8 0.0% 0 3.0% 2Litter / dirty / dogs 2.8% 35 4.6% 2 3.3% 2 1.8% 1 4.5% 2 0.0% 0 2.3% 2 1.1% 2 1.4% 0 0.7% 0Traffic congestion 2.2% 27 0.0% 0 3.2% 2 0.0% 0 1.6% 1 2.1% 2 3.3% 3 2.7% 6 0.0% 0 6.7% 4Not enough supermarket/
food shops 2.0% 24 0.0% 0 3.6% 2 4.0% 1 0.0% 0 6.1% 7 2.7% 3 4.5% 9 7.0% 2 0.0% 0
No department store 1.6% 19 0.0% 0 0.0% 0 4.0% 1 0.0% 0 0.0% 0 3.3% 3 1.6% 3 5.0% 1 0.7% 0Shops are too busy 0.7% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 1Uneven paving 0.4% 5 0.0% 0 0.0% 0 1.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Too many shops of one type
- betting shops 0.4% 5 0.0% 0 0.0% 0 0.8% 0 0.0% 0 2.1% 2 0.0% 0 1.1% 2 1.4% 0 0.0% 0
Difficult to cross streets 0.4% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.3% 3 1.6% 3 0.0% 0 0.0% 0Poor bus service to centre 0.3% 4 0.0% 0 0.0% 0 0.0% 0 1.6% 1 0.0% 0 0.0% 0 0.0% 0 2.2% 1 0.0% 0Awkward car parks (layout) 0.3% 4 0.0% 0 0.0% 0 1.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0Prices too high 0.3% 3 0.0% 0 0.0% 0 2.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Centre very windy 0.2% 3 0.0% 0 0.0% 0 1.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1Too few pubs, eating places
etc. 0.2% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 0 0.0% 0
Difficult to get to 0.2% 3 0.0% 0 1.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0Short opening hours/ no
facilities on Sundays 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Lack of leisure, sports or cultural facilities
0.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.0% 1 0.0% 0
Few traffic free areas 0.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0Poor facilities (e.g. seating,
toilets) 0.1% 1 0.0% 0 0.0% 0 0.8% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 0 0.0% 0
Too few service businesses (e.g. banks / building societies)
0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 0 0.0% 0
Lack of covered shopping area
0.1% 1 0.0% 0 2.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
by Zone (Part 1 of 2) Gravesham & Medway Household Survey Page 44 Weighted: for GVA February 2015
Total Zone 01 Zone 02 Zone 03 Zone 04 Zone 5A Zone 5B Zone 5A & 5B Zone 06 Zone 07
080215 NEMS market research
(Don't know) 1.9% 24 4.6% 2 3.9% 2 1.7% 1 3.3% 1 2.1% 2 2.7% 3 2.4% 5 3.1% 1 0.0% 0Weighted base: 1228 40 50 35 38 109 98 207 24 54Sample: 1198 31 78 76 37 49 46 95 90 89
by Zone (Part 1 of 2) Gravesham & Medway Household Survey Page 45 Weighted: for GVA February 2015
Total Zone 01 Zone 02 Zone 03 Zone 04 Zone 5A Zone 5B Zone 5A & 5B Zone 06 Zone 07
080215 NEMS market research
Q20 How do you think (CENTRE MENTIONED AT Q13) Town Centre could be improved? [MR] Those who mentioned a centre at Q13 No need to improve 26.4% 325 43.9% 18 18.0% 9 15.9% 6 27.7% 11 12.4% 14 15.2% 15 13.8% 28 14.7% 4 29.5% 16Better choice of shops 17.1% 210 8.0% 3 16.6% 8 15.9% 6 18.1% 7 24.0% 26 32.1% 31 27.8% 57 18.0% 4 13.4% 7More large shops/department
stores 12.9% 159 0.0% 0 6.0% 3 13.9% 5 5.0% 2 31.6% 34 18.9% 19 25.6% 53 29.6% 7 5.8% 3
Better quality shops 7.6% 93 2.2% 1 14.1% 7 13.1% 5 6.7% 3 15.1% 16 17.6% 17 16.2% 34 16.5% 4 3.4% 2Improve appearance /
environment 5.9% 73 4.6% 2 4.3% 2 5.9% 2 6.0% 2 4.1% 4 11.4% 11 7.6% 16 8.6% 2 5.5% 3
More car parking 4.9% 60 5.2% 2 5.5% 3 11.6% 4 7.6% 3 4.2% 5 1.9% 2 3.1% 6 3.5% 1 13.1% 7Better maintenance /
cleanliness 4.5% 56 0.0% 0 3.6% 2 1.8% 1 6.0% 2 0.0% 0 5.1% 5 2.4% 5 4.2% 1 5.9% 3
Introduce a named retailer - Marks & Spencer
4.1% 51 2.2% 1 6.2% 3 11.2% 4 5.3% 2 14.5% 16 10.7% 10 12.7% 26 5.8% 1 1.0% 1
Totally regenerate the centre 3.7% 45 0.0% 0 7.0% 4 8.8% 3 0.0% 0 1.2% 1 6.7% 7 3.8% 8 0.0% 0 2.1% 1Improve security, including
CCTV 3.0% 37 4.6% 2 5.3% 3 5.5% 2 6.6% 3 5.9% 6 3.6% 4 4.8% 10 4.4% 1 2.8% 2
Introduce a named retailer 2.9% 36 3.0% 1 0.0% 0 1.0% 0 0.0% 0 3.9% 4 0.0% 0 2.0% 4 0.0% 0 2.5% 1Cheaper parking 2.5% 31 0.0% 0 3.6% 2 4.4% 2 8.5% 3 6.3% 7 6.8% 7 6.5% 14 1.4% 0 3.5% 2More supermarkets / food
shops 2.3% 28 0.0% 0 1.0% 0 4.8% 2 0.0% 0 4.2% 5 2.5% 2 3.4% 7 13.6% 3 0.7% 0
Fewer vacant units 1.3% 16 0.0% 0 2.2% 1 6.1% 2 1.6% 1 1.2% 1 4.0% 4 2.6% 5 0.6% 0 0.0% 0Free parking 1.3% 16 0.0% 0 1.0% 0 2.2% 1 3.3% 1 4.2% 5 0.0% 0 2.2% 5 2.6% 1 1.7% 1Greater choice of
independent retailers 1.2% 15 0.0% 0 0.7% 0 0.0% 0 0.0% 0 1.9% 2 1.2% 1 1.6% 3 1.2% 0 2.1% 1
Improve signposting in centre
1.0% 12 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0 1.0% 2 0.0% 0 0.7% 0
More/better seating, toilets 0.9% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1Improve bus services / access 0.9% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 2 0.0% 0 1.1% 2 2.2% 1 0.7% 0Better facilities for
pedestrians (including pedestrian crossings)
0.8% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1
More pubs, restaurants, cafes 0.8% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.4% 1 0.0% 0More traffic free areas
/pedestrianisation 0.8% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.0% 2
More leisure, sports or cultural facilities
0.6% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 2.7% 3 1.9% 4 4.4% 1 0.0% 0
Better facilities for youth 0.5% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.7% 3 1.3% 3 1.2% 0 0.0% 0More disabled parking 0.4% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Longer midweek opening
hours/more evening activities
0.2% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.7% 1 0.0% 0 0.0% 0
More banks / building societies
0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 0 0.0% 0
Better market 0.1% 1 2.2% 1 0.0% 0 0.8% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Longer opening hours on 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 0 0.0% 0
by Zone (Part 1 of 2) Gravesham & Medway Household Survey Page 46 Weighted: for GVA February 2015
Total Zone 01 Zone 02 Zone 03 Zone 04 Zone 5A Zone 5B Zone 5A & 5B Zone 06 Zone 07
080215 NEMS market research
Sunday (Don't know) 12.9% 159 23.9% 10 22.7% 11 7.5% 3 10.3% 4 7.2% 8 11.1% 11 9.1% 19 16.4% 4 15.3% 8Weighted base: 1228 40 50 35 38 109 98 207 24 54Sample: 1198 31 78 76 37 49 46 95 90 89 Q21 Do you take part in any of the following leisure or cultural activities? [MR/PR] Daytime Cafes/Restaurants 39.0% 585 38.5% 55 27.7% 18 39.9% 18 42.9% 41 54.0% 65 41.8% 44 48.3% 109 43.4% 11 30.6% 19Evening Restaurants 46.4% 696 45.2% 64 52.1% 34 61.5% 28 50.8% 48 52.8% 63 66.6% 71 59.3% 134 67.6% 18 48.5% 29Pubs/Clubs 33.5% 503 29.4% 42 37.7% 25 41.7% 19 46.3% 44 45.9% 55 27.4% 29 37.2% 84 41.5% 11 33.6% 20Cinema 54.2% 813 50.1% 71 52.4% 34 61.0% 28 54.4% 52 74.1% 89 70.7% 75 72.5% 164 65.4% 17 46.1% 28Children's Soft Play Venues 9.5% 142 6.7% 10 9.9% 6 8.7% 4 5.9% 6 12.9% 15 11.1% 12 12.1% 27 20.8% 5 4.8% 3Entertainment venues
(10-pin bowling, ice skating, bingo, etc.)
22.0% 330 16.8% 24 23.4% 15 27.8% 13 17.3% 16 50.8% 61 35.2% 37 43.5% 98 42.7% 11 12.2% 7
Health and fitness clubs (gyms, leisure centres, swimming pools, etc.)
22.5% 338 19.5% 28 20.3% 13 28.2% 13 25.3% 24 28.4% 34 25.8% 27 27.1% 61 28.3% 7 20.7% 13
Theatres / museums / arts centres / art galleries
41.9% 629 43.2% 61 41.6% 27 40.8% 19 51.6% 49 44.6% 53 47.2% 50 45.8% 103 43.5% 11 35.7% 22
(None of these) 15.2% 228 16.6% 24 10.4% 7 13.6% 6 15.4% 15 6.6% 8 5.7% 6 6.2% 14 11.9% 3 19.2% 12Weighted base: 1501 142 65 45 95 120 106 226 26 61Sample: 1501 100 100 100 100 54 50 104 100 100
by Zone (Part 1 of 2) Gravesham & Medway Household Survey Page 47 Weighted: for GVA February 2015
Total Zone 01 Zone 02 Zone 03 Zone 04 Zone 5A Zone 5B Zone 5A & 5B Zone 06 Zone 07
080215 NEMS market research
Q22 What town centre do you visit most often for daytime cafes / restaurants? Those who visit daytime cafés / restaurants at Q21 Bluewater 18.8% 110 29.9% 16 45.5% 8 39.0% 7 19.4% 8 34.6% 22 28.4% 13 32.1% 35 25.3% 3 21.7% 4Gravesend Town Centre 14.5% 85 3.8% 2 26.5% 5 28.2% 5 6.6% 3 46.2% 30 64.6% 29 53.7% 59 51.1% 6 2.2% 0Chatham Town Centre 8.4% 49 3.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.8% 0 2.9% 1Rochester District Centre 7.7% 45 3.7% 2 0.0% 0 3.1% 1 0.0% 0 2.1% 1 0.0% 0 1.2% 1 2.6% 0 8.3% 2Gillingham District Centre 5.8% 34 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Dartford Town Centre 5.3% 31 43.2% 24 12.5% 2 1.5% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Hempstead Valley Shopping
Centre 4.8% 28 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.3% 1
Maidstone Town Centre 4.8% 28 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0 1.7% 0 2.9% 1Strood District Centre 3.3% 19 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.1% 1 12.3% 2Central London 3.0% 18 0.0% 0 0.0% 0 4.8% 1 0.0% 0 7.1% 5 0.0% 0 4.2% 5 4.3% 0 13.8% 3Other Venues inside Survey
Area 2.8% 17 0.0% 0 0.0% 0 3.5% 1 2.0% 1 0.0% 0 3.5% 2 1.4% 2 0.0% 0 11.6% 2
Rainham District Centre 2.6% 15 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Other Venues outside Survey
Area 2.0% 12 1.6% 1 0.0% 0 1.5% 0 14.2% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Sevenoaks Town Centre 1.4% 8 0.0% 0 0.0% 0 1.5% 0 20.1% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0West Malling Town Centre 1.2% 7 0.0% 0 0.0% 0 0.0% 0 2.0% 1 3.5% 2 0.0% 0 2.1% 2 0.0% 0 0.0% 0Medway Valley Leisure
Park, Strood 1.0% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.3% 2 0.0% 0 1.9% 2 2.8% 0 2.2% 0
Sittingbourne District Centre 0.6% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Canterbury City Centre 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Meopham Village 0.3% 2 0.0% 0 0.0% 0 0.0% 0 3.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Crayford District Centre 0.2% 1 0.0% 0 2.7% 0 0.0% 0 1.5% 1 0.0% 0 0.0% 0 0.0% 0 1.7% 0 0.0% 0Longfield Village Centre 0.2% 1 0.0% 0 0.0% 0 5.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Bexleyheath Town Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don't know / varies) 10.7% 63 14.3% 8 12.8% 2 12.0% 2 25.1% 10 3.3% 2 3.5% 2 3.3% 4 1.7% 0 17.9% 3Weighted base: 585 55 18 18 41 65 44 109 11 19Sample: 593 44 28 43 44 29 21 50 43 34
by Zone (Part 1 of 2) Gravesham & Medway Household Survey Page 48 Weighted: for GVA February 2015
Total Zone 01 Zone 02 Zone 03 Zone 04 Zone 5A Zone 5B Zone 5A & 5B Zone 06 Zone 07
080215 NEMS market research
Q23 What town centre do you visit most often for evening restaurants? Those who visit evening restaurants at Q21 Bluewater 22.2% 154 45.2% 29 35.0% 12 16.0% 4 15.3% 7 46.6% 29 41.0% 29 43.6% 58 20.1% 4 18.1% 5Rochester District Centre 11.5% 80 3.2% 2 0.0% 0 6.7% 2 0.0% 0 5.8% 4 3.4% 2 4.5% 6 4.1% 1 24.7% 7Gravesend Town Centre 11.3% 78 1.4% 1 27.8% 9 23.9% 7 2.6% 1 28.9% 18 35.2% 25 32.2% 43 49.0% 9 11.8% 3Maidstone Town Centre 7.6% 53 0.0% 0 0.0% 0 1.3% 0 13.7% 7 0.0% 0 0.0% 0 0.0% 0 1.1% 0 8.7% 3Central London 5.4% 37 1.9% 1 4.9% 2 5.7% 2 2.9% 1 7.2% 5 3.4% 2 5.2% 7 10.3% 2 4.7% 1Gillingham District Centre 4.6% 32 0.0% 0 1.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Dartford Town Centre 3.3% 23 27.8% 18 10.5% 4 1.3% 0 2.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Chatham Town Centre 3.3% 23 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.8% 2Rainham District Centre 3.0% 21 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Other Venues outside Survey
Area 2.2% 15 3.8% 2 0.0% 0 3.1% 1 3.4% 2 0.0% 0 0.0% 0 0.0% 0 3.5% 1 1.4% 0
Other Venues inside Survey Area
2.0% 14 1.4% 1 0.0% 0 4.3% 1 6.3% 3 4.5% 3 0.0% 0 2.1% 3 2.3% 0 1.4% 0
Meopham Village 1.8% 13 0.0% 0 0.0% 0 16.4% 5 3.9% 2 3.6% 2 0.0% 0 1.7% 2 0.8% 0 0.0% 0West Malling Town Centre 1.5% 10 0.0% 0 0.0% 0 0.0% 0 6.2% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Strood District Centre 1.3% 9 0.0% 0 1.4% 0 0.0% 0 0.0% 0 0.0% 0 1.6% 1 0.8% 1 0.0% 0 4.6% 1Sittingbourne District Centre 1.1% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Sevenoaks Town Centre 0.9% 6 0.0% 0 0.0% 0 0.0% 0 10.9% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.1% 1Longfield Village Centre 0.6% 4 0.0% 0 0.0% 0 13.5% 4 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Medway Valley Leisure
Park, Strood 0.5% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.8% 1 0.0% 0
Canterbury City Centre 0.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Lakeside 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Crayford District Centre 0.2% 2 1.9% 1 1.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Bexleyheath Town Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don't know / varies) 14.8% 103 13.6% 9 17.9% 6 7.8% 2 29.0% 14 3.3% 2 15.5% 11 9.7% 13 3.0% 1 15.8% 5Weighted base: 696 64 34 28 48 63 71 134 18 29Sample: 690 44 47 60 50 28 31 59 64 45
by Zone (Part 1 of 2) Gravesham & Medway Household Survey Page 49 Weighted: for GVA February 2015
Total Zone 01 Zone 02 Zone 03 Zone 04 Zone 5A Zone 5B Zone 5A & 5B Zone 06 Zone 07
080215 NEMS market research
Q24 What town centre do you visit most often for pubs/clubs? Those who visit pubs / clubs at Q21 Gravesend Town Centre 13.4% 67 0.0% 0 16.1% 4 17.8% 3 0.0% 0 61.3% 34 63.4% 18 62.0% 52 50.8% 6 5.9% 1Rochester District Centre 12.4% 62 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.0% 0 24.3% 5Other Centres inside Survey
Area 9.4% 47 0.0% 0 9.8% 2 35.0% 7 23.3% 10 7.7% 4 0.0% 0 5.0% 4 1.8% 0 26.9% 5
Gillingham District Centre 6.1% 31 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Dartford Town Centre 6.1% 31 60.8% 25 20.9% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Chatham Town Centre 4.6% 23 4.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 12.5% 3Other Centres outside Survey
Area 4.6% 23 4.5% 2 2.0% 0 0.0% 0 15.0% 7 4.2% 2 11.2% 3 6.6% 6 0.0% 0 0.0% 0
Maidstone Town Centre 4.3% 22 0.0% 0 3.1% 1 0.0% 0 0.0% 0 0.0% 0 11.2% 3 3.9% 3 9.6% 1 2.7% 1Rainham District Centre 4.3% 21 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Central London 3.3% 17 0.0% 0 3.1% 1 1.4% 0 3.0% 1 12.5% 7 0.0% 0 8.2% 7 5.9% 1 0.0% 0Strood District Centre 2.4% 12 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.9% 2 0.0% 0 2.6% 2 0.0% 0 7.3% 1Meopham Village Centre 2.2% 11 0.0% 0 2.0% 0 19.1% 4 7.6% 3 0.0% 0 0.0% 0 0.0% 0 3.7% 0 0.0% 0Sevenoaks Town Centre 2.0% 10 0.0% 0 7.6% 2 0.0% 0 15.7% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.5% 1West Malling Town Centre 1.4% 7 0.0% 0 0.0% 0 0.0% 0 6.8% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Cobham Village Centre 1.1% 5 0.0% 0 0.0% 0 13.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 13.4% 1 0.0% 0Sittingbourne District Centre 0.9% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Bexleyheath Town Centre 0.8% 4 0.0% 0 3.4% 1 3.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Medway Valley Leisure
Park, Strood 0.7% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.1% 1
Hempstead Valley Shopping Centre
0.7% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Bluewater 0.5% 3 0.0% 0 4.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 0 0.0% 0Lakeside 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Greenhithe Town Centre 0.3% 2 0.0% 0 6.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don't know / varies) 18.2% 92 30.2% 13 21.6% 5 10.6% 2 28.6% 13 10.5% 6 14.3% 4 11.8% 10 10.2% 1 9.8% 2Weighted base: 503 42 25 19 44 55 29 84 11 20Sample: 504 28 36 37 44 25 12 37 39 32
by Zone (Part 1 of 2) Gravesham & Medway Household Survey Page 50 Weighted: for GVA February 2015
Total Zone 01 Zone 02 Zone 03 Zone 04 Zone 5A Zone 5B Zone 5A & 5B Zone 06 Zone 07
080215 NEMS market research
Q25 Where do you go most often to visit the cinema? Those who visit the cinema at Q21 Showcase Cinemas,
Bluewater, DA9 9SG 40.0% 325 95.7% 68 88.4% 30 86.0% 24 66.3% 34 73.5% 65 58.6% 44 66.7% 109 63.1% 11 10.7% 3
Odeon, Chatham, ME4 4LL 29.7% 241 0.0% 0 0.0% 0 4.0% 1 2.5% 1 0.0% 0 7.3% 5 3.3% 5 3.7% 1 53.2% 15Cineworld, Medway Valley
Leisure Park, Strood, ME2 2SS
18.0% 147 0.0% 0 2.4% 1 6.3% 2 2.5% 1 13.4% 12 15.4% 12 14.3% 23 33.2% 6 29.3% 8
Odeon, Maidstone, ME16 8RG
2.0% 16 0.0% 0 0.0% 0 0.0% 0 9.0% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.9% 1
The Woodville, Gravesend, DA12 1DD
1.7% 14 0.0% 0 2.5% 1 3.7% 1 0.0% 0 2.4% 2 10.7% 8 6.2% 10 0.0% 0 0.0% 0
Cineworld, Bexleyheath, DA6 7LL
1.5% 12 2.6% 2 3.0% 1 0.0% 0 2.7% 1 2.6% 2 3.2% 2 2.9% 5 0.0% 0 0.0% 0
Central Theatre Cinema, Gillingham, ME4 4AS
1.4% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.9% 1
Other Cinemas outside Survey Area
0.9% 7 0.0% 0 1.4% 0 0.0% 0 3.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 0
New Century Cinema, Sittingbourne, ME10 4PG
0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Other Cinemas inside Survey Area
0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Vue, Lakeside, RM20 2ZW 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don't know / varies) 4.4% 36 1.7% 1 2.2% 1 0.0% 0 13.4% 7 8.2% 7 4.8% 4 6.6% 11 0.0% 0 1.4% 0Weighted base: 813 71 34 28 52 89 75 164 17 28Sample: 755 47 48 57 50 39 34 73 60 41
by Zone (Part 1 of 2) Gravesham & Medway Household Survey Page 51 Weighted: for GVA February 2015
Total Zone 01 Zone 02 Zone 03 Zone 04 Zone 5A Zone 5B Zone 5A & 5B Zone 06 Zone 07
080215 NEMS market research
Q26 Where do you go most often to visit children soft play venues? Those who visit children's soft play venues at Q21 Rochester District Centre 21.3% 30 0.0% 0 0.0% 0 22.1% 1 0.0% 0 43.2% 7 22.0% 3 34.0% 9 18.9% 1 18.5% 1Chatham Town Centre 12.0% 17 0.0% 0 0.0% 0 0.0% 0 0.0% 0 18.4% 3 0.0% 0 10.4% 3 19.1% 1 0.0% 0Strood District Centre 8.9% 13 0.0% 0 0.0% 0 0.0% 0 0.0% 0 8.8% 1 0.0% 0 5.0% 1 16.7% 1 42.5% 1Other Centres inside Survey
Area 6.1% 9 0.0% 0 16.0% 1 0.0% 0 10.8% 1 0.0% 0 20.3% 2 8.8% 2 9.4% 1 0.0% 0
Dartford Town Centre 5.4% 8 43.1% 4 5.6% 0 14.6% 1 0.0% 0 14.8% 2 0.0% 0 8.4% 2 0.0% 0 0.0% 0Gillingham District Centre 5.2% 7 0.0% 0 0.0% 0 6.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Greenhithe Town Centre 5.2% 7 26.4% 3 36.9% 2 0.0% 0 0.0% 0 14.8% 2 0.0% 0 8.4% 2 2.6% 0 0.0% 0Maidstone Town Centre 4.2% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Other Centres outside Survey
Area 4.1% 6 0.0% 0 0.0% 0 6.7% 0 35.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Gravesend Town Centre 3.8% 5 0.0% 0 0.0% 0 15.4% 1 0.0% 0 0.0% 0 26.1% 3 11.3% 3 17.7% 1 0.0% 0Medway Valley Leisure
Park, Strood 2.8% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 11.3% 1 39.0% 1
Sittingbourne District Centre 1.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Rainham District Centre 1.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Bluewater 0.4% 1 0.0% 0 5.6% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Crayford District Centre 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0West Malling Town Centre 0.3% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Bexleyheath Town Centre 0.3% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Central London 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don't know / varies) 16.4% 23 30.5% 3 35.8% 2 34.5% 1 53.6% 3 0.0% 0 31.6% 4 13.7% 4 4.2% 0 0.0% 0Weighted base: 142 10 6 4 6 15 12 27 5 3Sample: 136 6 10 8 5 7 6 13 18 4
by Zone (Part 1 of 2) Gravesham & Medway Household Survey Page 52 Weighted: for GVA February 2015
Total Zone 01 Zone 02 Zone 03 Zone 04 Zone 5A Zone 5B Zone 5A & 5B Zone 06 Zone 07
080215 NEMS market research
Q27 Which entertainment venues do you visit most often? Those who visit entertainment venues at Q21 AMF Bowling, Gravesend,
DA11 0DQ 48.0% 158 50.2% 12 83.9% 13 100.0% 13 39.4% 6 88.7% 54 93.0% 35 90.4% 89 81.1% 9 37.6% 3
Hollywood Bowl, Medway Leisure Centre, ME2 2SS
17.3% 57 0.0% 0 5.5% 1 0.0% 0 0.0% 0 3.8% 2 0.0% 0 2.3% 2 14.7% 2 26.1% 2
FA Bowling, 100-102 Pentagon Shopping Centre, Chatham, ME4 4HY
7.0% 23 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 8.9% 1
Hollywood Bowl, Maidstone, ME16 8SF
6.7% 22 0.0% 0 0.0% 0 0.0% 0 23.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 7.3% 1
Other Venues outside Survey Area
4.9% 16 27.8% 7 8.2% 1 0.0% 0 16.1% 3 7.5% 5 0.0% 0 4.7% 5 0.0% 0 0.0% 0
Other Venues inside Survey Area
3.1% 10 13.5% 3 2.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.1% 0 5.4% 0
Lordswood Bowling Centre, Chatham, ME5 8TR
2.8% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Gala Bingo, Chatham, ME4 4NR
2.6% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Gala Bingo, Rochester, ME2 2SS
0.9% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 7.0% 3 2.7% 3 0.0% 0 0.0% 0
Silver Blades Ice Rink, Gillingham , ME8 0SJ
0.9% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
(Don't know / varies) 5.7% 19 8.5% 2 0.0% 0 0.0% 0 21.1% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 14.7% 1Weighted base: 330 24 15 13 16 61 37 98 11 7Sample: 281 15 20 23 15 27 15 42 36 12
by Zone (Part 1 of 2) Gravesham & Medway Household Survey Page 53 Weighted: for GVA February 2015
Total Zone 01 Zone 02 Zone 03 Zone 04 Zone 5A Zone 5B Zone 5A & 5B Zone 06 Zone 07
080215 NEMS market research
Q28 Where do you go most often to visit health & fitness clubs? Those who visit health and fitness clubs at Q21 Medway Valley Park,
Gillingham, ME7 1HF 13.8% 47 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 9.5% 3 4.2% 3 8.4% 1 16.4% 2
Other Venues outside Survey Area
11.0% 37 47.5% 13 16.3% 2 9.1% 1 31.8% 8 6.7% 2 0.0% 0 3.7% 2 0.0% 0 0.0% 0
Other Venues inside Survey Area
10.7% 36 6.8% 2 0.0% 0 21.6% 3 8.0% 2 13.1% 4 0.0% 0 7.3% 4 13.8% 1 4.3% 1
Cygnet Leisure Centre, Gravesend, DA11 8BU
10.4% 35 0.0% 0 12.2% 2 38.7% 5 5.7% 1 45.6% 15 38.9% 11 42.6% 26 0.0% 0 7.3% 1
Cascade Leisure Centre, Gravesend, DA12 4LG
9.3% 31 0.0% 0 12.1% 2 13.7% 2 8.4% 2 27.7% 9 39.8% 11 33.1% 20 48.8% 4 0.0% 0
Strood Leisure Centre, Rochester, ME2 3JQ
5.8% 19 0.0% 0 7.8% 1 2.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.2% 0
The Park Club, Snodhurst Bottom, Walderslade Road, Chatham
4.0% 13 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Spirit Health Club, Holiday Inn Maidstone, London Road, Wrotham Heath
3.3% 11 0.0% 0 0.0% 0 0.0% 0 6.8% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Roko Health Club, Will Adams Way, Watling Street, Gillingham
2.9% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Splashes Leisure Pool, Rainham, ME8 7EG
2.5% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Mepham Fitness and Tennis Centre, Meopham, DA13 0AH
2.3% 8 0.0% 0 0.0% 0 14.8% 2 12.8% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
The Roffen Club, New Road, Rochester
2.2% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.2% 0
Hundred of Hoo Leisure Centre, Main Road, Hoo, Rochester
2.1% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 31.3% 4
Swanscombe Leisure Centre, Swanscombe, DA10 0LP
1.8% 6 0.0% 0 27.4% 4 0.0% 0 0.0% 0 6.7% 2 0.0% 0 3.7% 2 0.0% 0 0.0% 0
Lordswood Leisure Centre, Chatham, ME5 8YE
1.7% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
NRG Gyms, Garrick Street, Gravesend
1.2% 4 7.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 20.9% 2 0.0% 0
Crayside Leisure Centre, Dartford, DA1 4HR
1.1% 4 6.8% 2 6.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.9% 1
Swallows Leisure Centre, Sittingbourne, ME10 4NT
0.8% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Anytime Fitness, Chatham, ME4 4JA
0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Strand Leisure Park, , ME7 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.7% 1
by Zone (Part 1 of 2) Gravesham & Medway Household Survey Page 54 Weighted: for GVA February 2015
Total Zone 01 Zone 02 Zone 03 Zone 04 Zone 5A Zone 5B Zone 5A & 5B Zone 06 Zone 07
080215 NEMS market research
1TT (Don't know / varies) 12.6% 42 31.6% 9 17.9% 2 0.0% 0 26.4% 6 0.0% 0 11.8% 3 5.3% 3 8.0% 1 20.7% 3Weighted base: 338 28 13 13 24 34 27 61 7 13Sample: 299 16 16 26 23 15 11 26 23 18 Q29 Where do you go most often for theatres / museums / art galleries? Those who visit theatres / museums / art galleries at Q21 West End, London 63.5% 400 41.7% 26 64.3% 18 62.8% 12 81.1% 40 84.2% 45 70.4% 35 77.5% 80 77.4% 9 70.9% 15The Orchard Theatre,
Dartford 11.1% 70 50.2% 31 17.3% 5 17.0% 3 11.1% 5 6.2% 3 14.3% 7 10.1% 10 8.0% 1 16.8% 4
The Central Theatre, Chatham
5.9% 37 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.0% 1
Other Venues outside Survey Area
2.2% 14 3.4% 2 3.1% 1 1.9% 0 2.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.5% 1
The Woodville, Gravesend 1.6% 10 0.0% 0 10.4% 3 1.4% 0 1.2% 1 0.0% 0 5.2% 3 2.5% 3 4.0% 0 0.0% 0The Brook Theatre, Chatham 1.4% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 0The Marlowe Theatre, The
Friars, Canterbury 1.4% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Medway Little Theatre, Rochester
1.2% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
RNLI Chatham Museum, Chatham, ME4 4TZ
0.9% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.3% 2 0.0% 0 2.2% 2 0.0% 0 0.0% 0
Other Venues Rochester 0.8% 5 0.0% 0 0.0% 0 3.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Canterbury City Centre 0.8% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.7% 0 0.0% 0Museums / Art Galleries: 0.7% 4 0.0% 0 0.0% 0 3.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 0 0.0% 0Other Venues inside Survey
Area 0.6% 4 0.0% 0 0.0% 0 1.4% 0 1.2% 1 5.3% 3 0.0% 0 2.8% 3 0.0% 0 0.0% 0
Nucleus Arts Centre, Rochester
0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Oriental Arts Centre, Gillingham
0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Royal Engineers Museum, Gillingham, ME4 4UG
0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Nucleus Arts Centre, Chatham
0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
St Andrew's Arts Centre, Gravesend
0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.8% 0 0.0% 0
(Don't know / varies) 7.2% 45 4.8% 3 4.9% 1 9.1% 2 2.9% 1 0.0% 0 10.1% 5 4.9% 5 3.5% 0 3.9% 1Weighted base: 629 61 27 19 49 53 50 103 11 22Sample: 622 42 41 41 50 24 21 45 42 35
by Zone (Part 1 of 2) Gravesham & Medway Household Survey Page 55 Weighted: for GVA February 2015
Total Zone 01 Zone 02 Zone 03 Zone 04 Zone 5A Zone 5B Zone 5A & 5B Zone 06 Zone 07
080215 NEMS market research
GEN Gender of respondent: Male 32.9% 493 30.0% 43 42.4% 28 33.6% 15 32.1% 30 34.6% 41 34.9% 37 34.7% 78 26.3% 7 32.4% 20Female 67.1% 1008 70.0% 99 57.6% 38 66.4% 30 67.9% 64 65.4% 78 65.1% 69 65.3% 147 73.7% 19 67.6% 41Weighted base: 1501 142 65 45 95 120 106 226 26 61Sample: 1501 100 100 100 100 54 50 104 100 100 AGE Could I ask, how old are you? 18 to 24 5.4% 81 1.4% 2 12.1% 8 3.8% 2 4.1% 4 7.3% 9 2.3% 2 4.9% 11 10.5% 3 4.3% 325 to 34 15.6% 234 10.7% 15 17.4% 11 21.7% 10 18.1% 17 11.9% 14 15.3% 16 13.5% 30 19.8% 5 13.2% 835 to 44 19.8% 298 17.2% 24 24.2% 16 14.7% 7 7.3% 7 47.8% 57 24.5% 26 36.9% 83 24.5% 6 15.1% 945 to 54 18.4% 277 27.6% 39 16.4% 11 21.0% 10 22.8% 22 29.9% 36 33.8% 36 31.8% 72 18.0% 5 16.7% 1055 to 64 16.4% 247 18.6% 26 12.1% 8 21.4% 10 19.8% 19 2.3% 3 8.7% 9 5.3% 12 13.8% 4 14.3% 965 + 21.6% 325 22.5% 32 15.0% 10 16.4% 7 24.8% 23 0.8% 1 11.8% 13 6.0% 14 10.7% 3 31.0% 19(Refused) 2.7% 40 2.1% 3 2.8% 2 1.0% 0 3.1% 3 0.0% 0 3.5% 4 1.7% 4 2.6% 1 5.4% 3Weighted base: 1501 142 65 45 95 120 106 226 26 61Sample: 1501 100 100 100 100 54 50 104 100 100 ADU How many adults, including yourself, live in your household (16 years and above)? One 21.7% 325 22.1% 31 18.8% 12 17.1% 8 20.5% 19 9.3% 11 26.2% 28 17.3% 39 12.0% 3 16.3% 10Two 47.5% 713 44.0% 62 53.5% 35 39.2% 18 51.1% 48 59.0% 71 39.1% 41 49.6% 112 50.7% 13 51.9% 31Three 16.0% 239 12.2% 17 12.9% 8 15.6% 7 13.6% 13 14.7% 18 21.2% 22 17.7% 40 26.2% 7 22.7% 14Four 8.1% 121 9.9% 14 6.8% 4 20.4% 9 8.4% 8 15.3% 18 5.8% 6 10.8% 24 2.3% 1 4.3% 3Five 2.4% 36 4.8% 7 3.6% 2 2.9% 1 4.7% 4 0.0% 0 3.7% 4 1.7% 4 3.5% 1 0.0% 0Six or more 0.3% 4 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 2.3% 2 1.1% 2 1.1% 0 0.0% 0(Refused) 4.2% 63 7.1% 10 4.4% 3 3.1% 1 1.7% 2 1.8% 2 1.8% 2 1.8% 4 4.2% 1 4.8% 3Weighted base: 1501 142 65 45 95 120 106 226 26 61Sample: 1501 100 100 100 100 54 50 104 100 100 CHI How many children live in your household, aged 15 years and under? None 70.3% 1055 70.1% 100 59.9% 39 78.0% 35 77.4% 73 46.9% 56 63.1% 67 54.5% 123 53.4% 14 77.3% 47One 12.8% 192 9.2% 13 15.6% 10 10.7% 5 7.7% 7 28.1% 34 20.0% 21 24.3% 55 17.6% 5 12.0% 7Two 9.3% 140 10.4% 15 15.4% 10 8.2% 4 10.3% 10 19.4% 23 12.7% 13 16.3% 37 11.3% 3 5.9% 4Three 2.9% 43 3.2% 5 2.5% 2 0.0% 0 2.7% 3 5.6% 7 2.5% 3 4.1% 9 10.0% 3 1.5% 1Four 0.4% 7 0.0% 0 0.9% 1 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 2.4% 1 0.0% 0Five 0.2% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Six or more 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 0 0.0% 0(Refused) 4.0% 61 7.1% 10 5.6% 4 3.1% 1 0.6% 1 0.0% 0 1.8% 2 0.8% 2 4.2% 1 3.3% 2Weighted base: 1501 142 65 45 95 120 106 226 26 61Sample: 1501 100 100 100 100 54 50 104 100 100
by Zone (Part 1 of 2) Gravesham & Medway Household Survey Page 56 Weighted: for GVA February 2015
Total Zone 01 Zone 02 Zone 03 Zone 04 Zone 5A Zone 5B Zone 5A & 5B Zone 06 Zone 07
080215 NEMS market research
CAR How many cars does your household own or have the use of? None 12.7% 191 10.2% 14 13.7% 9 6.5% 3 11.7% 11 5.7% 7 17.6% 19 11.3% 26 6.8% 2 7.5% 5One 38.4% 576 40.4% 57 44.5% 29 24.2% 11 31.4% 30 34.3% 41 43.9% 47 38.8% 88 32.7% 9 28.3% 17Two 32.5% 488 29.0% 41 27.3% 18 38.9% 18 37.1% 35 43.0% 52 24.3% 26 34.2% 77 46.5% 12 43.7% 26Three or more 12.6% 189 14.7% 21 10.9% 7 26.7% 12 17.5% 17 16.9% 20 12.4% 13 14.8% 33 9.1% 2 17.3% 10(Refused) 3.8% 56 5.8% 8 3.7% 2 3.7% 2 2.3% 2 0.0% 0 1.8% 2 0.8% 2 4.9% 1 3.3% 2Weighted base: 1501 142 65 45 95 120 106 226 26 61Sample: 1501 100 100 100 100 54 50 104 100 100 EMP Which of the following best describes the chief wage earner of your household's current employment situation? [PR] Working full time 56.0% 840 53.2% 76 61.7% 40 60.2% 27 50.7% 48 85.7% 103 57.9% 61 72.7% 164 65.4% 17 52.8% 32Working part time 8.4% 127 10.1% 14 7.6% 5 5.9% 3 13.5% 13 7.9% 9 15.4% 16 11.4% 26 8.7% 2 1.9% 1Unemployed 2.4% 36 0.8% 1 1.2% 1 2.9% 1 0.0% 0 1.9% 2 4.7% 5 3.2% 7 6.0% 2 1.4% 1Retired 27.4% 411 29.8% 42 18.8% 12 27.7% 13 34.9% 33 2.6% 3 17.7% 19 9.7% 22 15.1% 4 38.4% 23A housewife / househusband 0.9% 13 0.0% 0 3.2% 2 0.8% 0 0.9% 1 1.9% 2 0.0% 0 1.0% 2 0.0% 0 0.9% 1A student 0.2% 4 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1Sick / disabled 1.2% 18 2.2% 3 1.2% 1 0.0% 0 0.0% 0 0.0% 0 2.5% 3 1.2% 3 0.7% 0 0.0% 0Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Refused) 3.5% 53 3.8% 5 5.1% 3 2.6% 1 0.0% 0 0.0% 0 1.8% 2 0.8% 2 4.2% 1 3.3% 2Weighted base: 1501 142 65 45 95 120 106 226 26 61Sample: 1501 100 100 100 100 54 50 104 100 100 QUOTA Zone Zone 1 9.5% 142 100.0% 142 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Zone 2 4.4% 65 0.0% 0 100.0% 65 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Zone 3 3.0% 45 0.0% 0 0.0% 0 100.0% 45 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Zone 4 6.3% 95 0.0% 0 0.0% 0 0.0% 0 100.0% 95 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Zone 5A 8.0% 120 0.0% 0 0.0% 0 0.0% 0 0.0% 0 100.0% 120 0.0% 0 53.0% 120 0.0% 0 0.0% 0Zone 5B 7.1% 106 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 100.0% 106 47.0% 106 0.0% 0 0.0% 0Zone 5 15.0% 226 0.0% 0 0.0% 0 0.0% 0 0.0% 0 100.0% 120 100.0% 106 100.0% 226 0.0% 0 0.0% 0Zone 6 1.8% 26 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 100.0% 26 0.0% 0Zone 7 4.0% 61 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 100.0% 61Zone 8 1.8% 27 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Zone 9 6.9% 104 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Zone 10 5.4% 82 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Zone 11 6.0% 90 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Zone 12 7.6% 113 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Zone 13 13.3% 199 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Zone 14 12.3% 185 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Zone 15 2.6% 40 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Weighted base: 1501 142 65 45 95 120 106 226 26 61Sample: 1501 100 100 100 100 54 50 104 100 100
by Zone (Part 2 of 2) Gravesham & Medway Household Survey Page 1 Weighted: for GVA February 2015
Total Zone 08 Zone 09 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Zone 15
080215 NEMS market research
Q01 In which shop or town/local centre do you do most of your household's main food shopping? Excludes SFTs ASDA Superstore, Imperial
Retail Park, Thames Way, Gravesend , DA11 8JH
8.2% 114 11.1% 3 4.4% 4 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 0
Sainsbury's Superstore, Wingfield Bank, Northfleet , Gravesend , DA11 8JH
7.1% 99 26.0% 6 6.7% 6 1.9% 1 1.0% 1 1.8% 2 0.0% 0 0.0% 0 0.0% 0
Sainsbury's Superstore, Hempstead Valley Drive, Hempstead, Gillingham, ME7 3PQ
6.6% 92 2.1% 1 0.0% 0 0.0% 0 5.0% 4 11.2% 12 11.8% 23 26.5% 45 10.5% 4
Morrisons, Coldharbour Road, Northfleet , Gravesend, DA11 8AB
6.4% 89 27.9% 7 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
ASDA Superstore, Maidstone Road, Chatham, ME5 9SE
6.4% 88 1.5% 0 2.9% 3 10.1% 7 35.2% 29 3.5% 4 22.4% 43 0.8% 1 0.0% 0
Morrisons, Knight Road, Strood, ME2 2AA
5.4% 75 2.2% 1 29.3% 28 8.1% 6 15.0% 12 3.1% 3 4.2% 8 0.0% 0 1.5% 1
ASDA Superstore, Crossways Boulevard, Greenhithe
5.4% 74 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Tesco Extra, Courteney Road, Gillingham, ME8 0GX
4.7% 65 0.0% 0 0.9% 1 0.0% 0 1.5% 1 11.4% 12 5.5% 11 23.0% 39 2.0% 1
ALDI, 70 Duncan Road, Gillingham, ME7 4JS
3.4% 48 0.0% 0 0.0% 0 0.0% 0 0.8% 1 25.3% 26 4.1% 8 7.3% 12 0.0% 0
Tesco Superstore, Charles Street, Strood, ME2 2DE
3.1% 43 0.0% 0 28.0% 27 4.8% 3 3.0% 2 0.0% 0 0.0% 0 0.0% 0 1.1% 0
Tesco, Courteney Road, Gillingham, ME8 0FB
3.1% 42 0.0% 0 0.0% 0 2.0% 1 0.8% 1 9.3% 10 1.3% 3 14.7% 25 7.1% 3
Morrisons, Princes Avenue, Walderslade, ME5 8BA
2.5% 35 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 15.3% 30 2.0% 3 0.0% 0
Sainsbury's Superstore, Pentagon Shopping Centre, 68-72 The Pentagon, Chatham , ME4 4HP
2.2% 31 1.0% 0 1.8% 2 4.0% 3 14.8% 12 3.7% 4 4.1% 8 1.0% 2 0.0% 0
ALDI, Friary Place, Strood, ME2 4TP
2.2% 31 0.0% 0 12.1% 12 8.3% 6 3.4% 3 0.0% 0 0.9% 2 0.0% 0 0.0% 0
ALDI, 55 London Road, Northfleet, Gravesend, DA11 9LY
2.1% 29 4.8% 1 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Sainsbury's Superstore, 2.1% 29 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
by Zone (Part 2 of 2) Gravesham & Medway Household Survey Page 2 Weighted: for GVA February 2015
Total Zone 08 Zone 09 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Zone 15
080215 NEMS market research
Priory Market Place, Priory Shopping Centre, Dartford
Tesco Superstore, Lunsford Park, Larkfield, ME20 6RJ
2.1% 29 1.7% 0 0.0% 0 30.3% 22 0.0% 0 0.0% 0 1.3% 2 0.0% 0 0.0% 0
Tesco Metro, 1 Rainham Centre, Rainham, Gillingham , ME8 7HW
2.0% 28 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 14.3% 24 4.4% 2
Waitrose, 63 Station Road, Longfield, DA3 7QA
1.9% 26 7.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Tesco Superstore, The Brook, Chatham, ME4 4NZ
1.7% 24 0.0% 0 0.0% 0 1.9% 1 6.9% 6 0.0% 0 8.1% 16 0.0% 0 0.7% 0
Tesco Metro, Thamesgate Shopping Centre, Gravesend, DA11 0AF
1.4% 19 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Gillingham (other stores) 1.2% 16 0.0% 0 0.0% 0 0.7% 1 0.0% 0 9.1% 9 1.6% 3 1.5% 3 0.0% 0Other food stores outside
survey area 1.1% 15 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 2.0% 3 1.9% 1
Tesco Express, 48-52 Sturdee Avenue, Gillingham, ME7 2HN
1.1% 15 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.3% 3 4.0% 8 1.1% 2 2.3% 1
ASDA Supercentre, London Road, Swanley
1.0% 14 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
LIDL, Imperial Retail Park, Thames Way, Gravesend, DA11 0DQ
0.9% 12 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0
Sainsbury's, Priory Market Place, Priory Shopping Centre, Dartford
0.8% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Dartford (other stores) 0.8% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0ASDA Superstore, Avenue
of Remembrance , Sittingbourne , ME10 4DN
0.8% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 2 0.0% 0 12.2% 4
Sainsbury's Superstore, Otford Road, Sevenoaks
0.7% 10 0.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Sevenoaks (other stores) 0.6% 9 2.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Sainsbury's Superstore,
Avenue of Remembrance , Sittingbourne , ME10 4DN
0.6% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 18.9% 7
ASDA, High Street, Strood, ME2 4TR
0.6% 8 0.0% 0 4.4% 4 1.0% 1 0.0% 0 0.0% 0 1.2% 2 0.0% 0 0.0% 0
Waitrose, Mid-Kent Shopping Centre, Allington Park, Maidstone, ME16 0PX
0.5% 7 0.0% 0 0.0% 0 2.9% 2 0.0% 0 0.0% 0 2.3% 5 0.0% 0 0.0% 0
Sainsbury's Superstore, Mills 0.5% 7 1.5% 0 0.0% 0 2.1% 2 1.5% 1 0.0% 0 0.0% 0 1.5% 3 0.0% 0
by Zone (Part 2 of 2) Gravesham & Medway Household Survey Page 3 Weighted: for GVA February 2015
Total Zone 08 Zone 09 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Zone 15
080215 NEMS market research
Road, Aylesford, Quarry Wood Ind. Estate, ME20 7NA
Tesco Express, 178 Darnley Road, Strood, ME2 2UW
0.5% 7 0.0% 0 3.4% 3 0.7% 1 0.0% 0 0.0% 0 1.6% 3 0.0% 0 0.0% 0
Maidstone (other stores) 0.5% 6 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.8% 1 1.3% 2 0.0% 0 0.0% 0Morrisons, Mill Way,
Sittingbourne 0.4% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 17.0% 6
Marks & Spencer, Bluewater, Greenhithe
0.4% 6 2.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 2 0.0% 0 0.0% 0
Chatham (other stores) 0.4% 5 0.0% 0 0.0% 0 0.0% 0 3.2% 3 0.0% 0 1.3% 2 0.0% 0 0.0% 0Co-op, Walderslade Road,
Chatham, ME5 9LL 0.4% 5 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 2.5% 5 0.0% 0 0.0% 0
Morrisons, New Hythe Lane, Larkfield, ME20 6PW
0.4% 5 1.5% 0 0.0% 0 6.8% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
ASDA Superstore, Alexander Grove, Kings Hill
0.4% 5 1.7% 0 0.0% 0 3.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Co-op, High Street, Gillingham, ME7 1AL
0.4% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.7% 5 0.0% 0 0.0% 0 0.0% 0
Sainsbury's Superstore, Romney Place, Maidstone, ME15 6SF
0.3% 4 0.0% 0 0.0% 0 0.0% 0 0.8% 1 1.8% 2 0.6% 1 0.0% 0 0.0% 0
Marks & Spencer, Hempstead Valley Centre, Gillingham
0.3% 4 0.0% 0 0.0% 0 0.0% 0 0.8% 1 1.6% 2 0.0% 0 0.9% 2 1.4% 1
Waitrose, Greenhithe, John Lewis Foodhall, Bluewater, DA9 9SA
0.3% 4 0.0% 0 0.9% 1 0.0% 0 0.0% 0 2.5% 3 0.0% 0 0.0% 0 0.0% 0
ALDI, East Street, Sittingbourne , ME10 4BL
0.3% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.1% 0 11.1% 4
Iceland, High Street, Dartford
0.3% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Tesco Express, Gravesend Road, Strood, ME2 3PW
0.3% 4 0.0% 0 1.6% 2 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Gravesend (other stores) 0.3% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0ALDI, Well Road,
Maidstone, ME14 1XL 0.3% 4 0.0% 0 0.0% 0 3.0% 2 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0
Marks & Spencer Simply Food, Prospect Place Retail Park, Dartford, DA1 1DY
0.2% 3 1.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0
Iceland, High Street, Chatham
0.2% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.6% 3 0.0% 0 0.0% 0
Tesco Express, Frindsbury Road, Strood, ME2 4JD
0.2% 3 0.0% 0 0.7% 1 0.0% 0 2.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Iceland, West Gillingham 0.2% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 3 0.0% 0
by Zone (Part 2 of 2) Gravesham & Medway Household Survey Page 4 Weighted: for GVA February 2015
Total Zone 08 Zone 09 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Zone 15
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Retail Park, Gillingham Morrisons Local, 69-77
Week Street, Maidstone, ME14 1RJ
0.2% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0
Iceland, High Street, Gillingham
0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.4% 2 0.0% 0 0.0% 0 0.0% 0
Co-op, 46-48 High Street, Snodland, Snodland , ME6 5DA
0.2% 2 0.0% 0 0.0% 0 3.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
ALDI, St Mary's Road, Swanley
0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Rainham (other stores) 0.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 2 0.0% 0Sittingbourne (other stores) 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.1% 1Co-op, Station Road,
Longfield 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
ALDI, Pepys Avenue, Sheerness, ME12 1AQ
0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Rochester (other stores) 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0Co-op, 11-13 Main Road,
Hoo, Rochester, ME3 9AA
0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Tesco Express, Pier Road, Chandlers Whard, Gillingham, ME7 1TZ
0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0
Co-op, Grove Park Shopping Centre, Gadby Road, Sittingbourne, ME10 1TH
0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0
Co-op, 22 Parkwood Green, Rainham, Gillingham, ME8 9PN
0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
ASDA Superstore, Romney Place, Maidstone, ME15 6SF
0.1% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Central London 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Iceland, Rainham District
Shopping Centre, Rainham 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0
Co-op, 142 Hempstead Road, Gillingham, ME7 3QE
0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0
Other Centres inside Survey Area - Zone 3
0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Co-op, The Row, New Ash Green, Longfield
0.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Co-op, Hever Road, West Kingsdown
0.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Hempstead Valley (other stores)
0.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.6% 1
by Zone (Part 2 of 2) Gravesham & Medway Household Survey Page 5 Weighted: for GVA February 2015
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Strood (other stores) 0.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Iceland, High Street, Strood 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Westfield Stratford City 0.0% 0 1.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Co-op, Nisa, 29-31 High
Street, Swanscombe, DA10 0AG
0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Tesco Express, The Parade, Meopham
0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Weighted base: 1389 25 96 72 82 103 194 169 36Sample: 1397 86 95 90 93 91 97 88 97 Q01A Which retailer do you purchase your food internet / home delivery shopping from most often? Those who use the internet for their main food and grocery shopping at Q01 Tesco 48.1% 47 48.8% 1 79.7% 6 63.3% 5 27.3% 2 46.6% 4 0.0% 0 60.8% 8 62.8% 2Asda 18.0% 18 0.0% 0 0.0% 0 13.9% 1 11.3% 1 0.0% 0 72.9% 4 18.2% 2 18.3% 1Sainsbury’s 16.9% 17 22.7% 1 20.3% 2 0.0% 0 31.2% 2 28.6% 3 0.0% 0 0.0% 0 8.0% 0Ocado 14.1% 14 28.5% 1 0.0% 0 22.8% 2 11.3% 1 24.8% 2 0.0% 0 21.0% 3 10.9% 0Iceland 2.9% 3 0.0% 0 0.0% 0 0.0% 0 19.0% 1 0.0% 0 27.1% 1 0.0% 0 0.0% 0Weighted base: 98 3 8 8 7 9 5 14 3Sample: 90 7 5 8 7 7 3 8 7 Q02 How do you normally travel to (STORE MENTIONED AT Q01)? Those who do most of their main food shopping at a store at Q01 Car / van (as driver) 72.3% 1005 87.4% 21 63.5% 61 73.4% 53 63.6% 52 54.5% 56 70.0% 136 74.1% 125 74.0% 27Car / van (as passenger) 12.7% 177 11.8% 3 16.6% 16 16.1% 12 10.1% 8 11.9% 12 15.2% 29 9.5% 16 19.6% 7Motorcycle 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Bus 5.6% 78 0.7% 0 4.8% 5 6.9% 5 17.4% 14 5.0% 5 8.1% 16 3.3% 6 2.8% 1Train 0.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Taxi 0.6% 9 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0Walk 7.9% 109 0.0% 0 14.4% 14 2.6% 2 5.8% 5 28.6% 29 6.6% 13 11.5% 19 3.6% 1Bicycle 0.2% 3 0.0% 0 0.0% 0 0.0% 0 1.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0Disability vehicle (scooter,
wheelchair etc.) 0.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 2 0.0% 0
Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don't know / varies) 0.2% 3 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don't travel / goods
delivered) 0.1% 2 0.0% 0 0.0% 0 0.0% 0 1.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Weighted base: 1389 25 96 72 82 103 194 169 36Sample: 1397 86 95 90 93 91 97 88 97
by Zone (Part 2 of 2) Gravesham & Medway Household Survey Page 6 Weighted: for GVA February 2015
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Q03 Apart from the (STORE / CENTRE MENTIONED AT Q01), is there any other store or centre that you use regularly to do a main food shop? Those who do most of their main food shopping at a specified store or retailer at Q01 AND Excludes SFTs Sainsbury's Superstore,
Wingfield Bank, Northfleet , Gravesend , DA11 8JH
6.8% 94 26.8% 7 1.6% 2 0.9% 1 1.0% 1 1.8% 2 0.0% 0 0.7% 1 0.0% 0
ASDA Superstore, Maidstone Road, Chatham, ME5 9SE
6.7% 92 1.5% 0 1.7% 2 10.4% 8 22.3% 18 8.1% 8 21.9% 41 5.9% 10 0.9% 0
Morrisons, Knight Road, Strood, ME2 2AA
6.5% 89 0.0% 0 38.9% 37 12.8% 9 19.3% 16 1.6% 2 5.1% 9 0.7% 1 0.9% 0
Morrisons, Coldharbour Road, Northfleet , Gravesend, DA11 8AB
6.2% 85 16.9% 4 1.4% 1 0.0% 0 0.8% 1 0.0% 0 0.6% 1 0.0% 0 0.0% 0
Sainsbury's Superstore, Hempstead Valley Drive, Hempstead, Gillingham, ME7 3PQ
6.0% 83 1.0% 0 0.0% 0 2.9% 2 4.8% 4 13.7% 14 9.9% 18 22.8% 39 10.8% 4
ASDA Superstore, Imperial Retail Park, Thames Way, Gravesend , DA11 8JH
5.3% 73 7.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Tesco Extra, Courteney Road, Gillingham, ME8 0GX
4.4% 60 0.0% 0 2.6% 2 1.5% 1 0.8% 1 10.1% 10 3.2% 6 22.5% 38 2.3% 1
ASDA Superstore, Crossways Boulevard, Greenhithe
3.9% 54 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Morrisons, Princes Avenue, Walderslade, ME5 8BA
2.8% 39 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0 18.8% 35 1.5% 2 0.0% 0
Tesco, Courteney Road, Gillingham, ME8 0FB
2.8% 39 0.0% 0 0.0% 0 1.5% 1 0.8% 1 13.6% 14 2.9% 5 8.0% 13 7.6% 3
Sainsbury's Superstore, Pentagon Shopping Centre, 68-72 The Pentagon, Chatham , ME4 4HP
2.7% 37 1.7% 0 1.5% 1 3.0% 2 17.2% 14 0.8% 1 7.4% 14 1.0% 2 0.0% 0
Waitrose, 63 Station Road, Longfield, DA3 7QA
2.5% 34 12.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Tesco Superstore, Charles Street, Strood, ME2 2DE
2.4% 33 0.0% 0 19.5% 18 1.6% 1 3.6% 3 0.8% 1 0.0% 0 0.0% 0 0.0% 0
Tesco Metro, Thamesgate Shopping Centre, Gravesend, DA11 0AF
1.9% 26 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
ALDI, 55 London Road, Northfleet, Gravesend, DA11 9LY
1.8% 25 2.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
by Zone (Part 2 of 2) Gravesham & Medway Household Survey Page 7 Weighted: for GVA February 2015
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ALDI, Friary Place, Strood, ME2 4TP
1.8% 24 0.0% 0 10.2% 10 2.5% 2 4.3% 4 0.0% 0 2.3% 4 0.0% 0 0.0% 0
Tesco Superstore, The Brook, Chatham, ME4 4NZ
1.7% 23 0.0% 0 0.7% 1 0.0% 0 6.0% 5 1.1% 1 7.6% 14 0.0% 0 0.7% 0
LIDL, Imperial Retail Park, Thames Way, Gravesend, DA11 0DQ
1.7% 23 1.5% 0 0.0% 0 1.6% 1 0.0% 0 0.0% 0 1.2% 2 0.0% 0 0.0% 0
Tesco Superstore, Lunsford Park, Larkfield, ME20 6RJ
1.6% 22 3.6% 1 0.0% 0 24.9% 18 1.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Tesco Metro, 1 Rainham Centre, Rainham, Gillingham , ME8 7HW
1.6% 22 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 2 0.0% 0 11.1% 19 3.0% 1
ALDI, 70 Duncan Road, Gillingham, ME7 4JS
1.5% 20 0.0% 0 0.0% 0 0.0% 0 0.0% 0 10.8% 11 1.2% 2 4.0% 7 0.0% 0
Sainsbury's, Priory Market Place, Priory Shopping Centre, Dartford
1.2% 17 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Iceland, High Street, Gillingham
1.1% 15 0.0% 0 0.0% 0 0.9% 1 2.2% 2 11.3% 12 0.0% 0 0.7% 1 0.0% 0
Other food stores outside survey area
1.1% 15 1.5% 0 0.0% 0 2.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Gravesend (other stores) 1.1% 15 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Dartford (other stores) 1.1% 14 1.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Gillingham (other stores) 0.9% 13 0.0% 0 0.0% 0 1.4% 1 1.0% 1 6.2% 6 1.2% 2 1.2% 2 0.0% 0Sainsbury's Superstore,
Priory Market Place, Priory Shopping Centre, Dartford
0.9% 13 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Marks & Spencer, Hempstead Valley Centre, Gillingham
0.9% 13 0.0% 0 0.7% 1 0.0% 0 2.5% 2 2.5% 3 1.2% 2 2.4% 4 2.9% 1
Tesco Express, 48-52 Sturdee Avenue, Gillingham, ME7 2HN
0.9% 12 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.8% 5 2.9% 5 0.6% 1 2.3% 1
Iceland, High Street, Chatham
0.8% 11 0.0% 0 0.0% 0 0.0% 0 4.1% 3 1.1% 1 3.5% 7 0.0% 0 0.0% 0
ASDA, High Street, Strood, ME2 4TR
0.8% 11 1.7% 0 5.4% 5 2.0% 1 1.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0
ASDA Supercentre, London Road, Swanley
0.8% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Marks & Spencer, Bluewater, Greenhithe
0.7% 10 1.4% 0 1.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Sainsbury's Superstore, Avenue of Remembrance , Sittingbourne , ME10 4DN
0.7% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 22.9% 8
Iceland, High Street, 0.7% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
by Zone (Part 2 of 2) Gravesham & Medway Household Survey Page 8 Weighted: for GVA February 2015
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Dartford Iceland, West Gillingham
Retail Park, Gillingham 0.6% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.9% 8 0.0% 0
Waitrose, Greenhithe, John Lewis Foodhall, Bluewater, DA9 9SA
0.6% 8 3.1% 1 1.0% 1 0.0% 0 0.8% 1 2.8% 3 0.0% 0 0.0% 0 1.5% 1
Sainsbury's Superstore, Otford Road, Sevenoaks
0.6% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Sevenoaks (other stores) 0.6% 8 3.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Marks & Spencer Simply
Food, Prospect Place Retail Park, Dartford, DA1 1DY
0.6% 8 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.8% 1 0.6% 1 2.4% 4 0.0% 0
Sainsbury's Superstore, Mills Road, Aylesford, Quarry Wood Ind. Estate, ME20 7NA
0.5% 7 0.0% 0 0.0% 0 4.4% 3 0.8% 1 0.0% 0 0.0% 0 1.5% 3 0.0% 0
ASDA Superstore, Avenue of Remembrance , Sittingbourne , ME10 4DN
0.5% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 18.3% 7
Iceland, The Overcliff, Gravesend
0.5% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Hempstead Valley (other stores)
0.5% 6 0.0% 0 1.4% 1 0.0% 0 0.0% 0 1.1% 1 0.0% 0 2.3% 4 0.0% 0
Tesco Express, East Hill, Dartford
0.5% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Iceland, Rainham District Shopping Centre, Rainham
0.4% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.2% 5 2.0% 1
Morrisons, New Hythe Lane, Larkfield, ME20 6PW
0.4% 6 0.0% 0 0.0% 0 7.2% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Iceland, High Street, Strood 0.4% 5 0.0% 0 4.7% 4 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0Co-op, Station Road,
Longfield 0.4% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Sainsbury's Superstore, Romney Place, Maidstone, ME15 6SF
0.4% 5 1.0% 0 0.0% 0 1.5% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0
ALDI, St Mary's Road, Swanley
0.4% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Chatham (other stores) 0.3% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 2.1% 4 0.0% 0 0.0% 0Co-op, High Street,
Gillingham, ME7 1AL 0.3% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.7% 4 0.0% 0 0.0% 0 0.0% 0
Waitrose, Mid-Kent Shopping Centre, Allington Park, Maidstone, ME16 0PX
0.3% 4 0.0% 0 0.0% 0 1.5% 1 0.0% 0 0.0% 0 1.2% 2 0.0% 0 0.0% 0
Tesco Express, Gravesend Road, Strood, ME2 3PW
0.3% 4 0.0% 0 2.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
by Zone (Part 2 of 2) Gravesham & Medway Household Survey Page 9 Weighted: for GVA February 2015
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Tesco Express, 178 Darnley Road, Strood, ME2 2UW
0.3% 4 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 1.6% 3 0.0% 0 0.0% 0
ALDI, Well Road, Maidstone, ME14 1XL
0.3% 4 0.0% 0 0.0% 0 1.6% 1 0.0% 0 0.0% 0 1.2% 2 0.0% 0 0.0% 0
Tesco Express, Frindsbury Road, Strood, ME2 4JD
0.3% 3 2.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 3 0.0% 0
ASDA Superstore, Alexander Grove, Kings Hill
0.3% 3 1.5% 0 0.0% 0 2.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Maidstone (other stores) 0.2% 3 2.0% 0 0.0% 0 3.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1Co-op, 60-62 The Parade,
Istead Rise, Gravesend, DA13 9JF
0.2% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Morrisons, Mill Way, Sittingbourne
0.2% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 8.9% 3
Co-op, Hever Road, West Kingsdown
0.2% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Rochester (other stores) 0.2% 3 0.0% 0 1.5% 1 1.5% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0Co-op, 241 Luton Road,
Chatham, ME4 5BS 0.2% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.6% 3 0.0% 0 0.0% 0
Morrisons Local, 69-77 Week Street, Maidstone, ME14 1RJ
0.2% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0
ALDI, East Street, Sittingbourne , ME10 4BL
0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 4.6% 2
Co-op, 14-18 Perry Street, Northfleet, Gravesend, DA11 8QU
0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
West Malling (other stores) 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Strood (other stores) 0.1% 2 1.2% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Rainham (other stores) 0.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 2 0.7% 0Sittingbourne (other stores) 0.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.9% 2Co-op, Walderslade Road,
Chatham, ME5 9LL 0.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 2 0.0% 0 0.0% 0
Co-op, 46-48 High Street, Snodland, Snodland , ME6 5DA
0.1% 2 0.0% 0 0.0% 0 2.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Co-op, The Row, New Ash Green, Longfield
0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Co-op, 161 Wayfield Road, Chatham, ME5 0HD
0.1% 1 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
ALDI, Pepys Avenue, Sheerness, ME12 1AQ
0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Co-op, 93 Bush Road, Cuxton, Rochester, ME2 1EY
0.1% 1 0.0% 0 0.0% 0 1.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Co-op, Grove Park Shopping 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0
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Total Zone 08 Zone 09 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Zone 15
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Centre, Gadby Road, Sittingbourne, ME10 1TH
Other Centres inside Survey Area - Zone 2
0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Co-op, 22 Parkwood Green, Rainham, Gillingham, ME8 9PN
0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Other Centres inside Survey Area - Zone 1
0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Crayford (other stores) 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Central London 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Co-op, 142 Hempstead
Road, Gillingham, ME7 3QE
0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0
Other Centres inside Survey Area - Zone 3
0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Co-op, 342 City Way,, Rochester, ME1 2BJ
0.0% 1 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Co-op, 27 Pattens Lane, Chatham, ME4 6JR
0.0% 1 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Other Centres inside Survey Area - Zone 4
0.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Co-op, 142-144 Borstal Street, Borstal, Rochester, ME1 3JS
0.0% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Tesco Express, Whitehill Lane, Gravesend
0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Co-op, 3 The Street, Upchurch, Sittingbourne, ME9 7AJ
0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 0
Co-op, 202 Watling Street, Strood, ME2 3QL
0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Co-op, Anthonys Way, Rochester, ME2 4DW
0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Other Centres inside Survey Area - Zone 7
0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Tesco Express, The Parade, Meopham
0.0% 0 1.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Tesco Express, Latona Parade, Whinfell Way, Gravesend
0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Other Centres inside Survey Area - Zone 8
0.0% 0 1.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Spar, Wrotham Road, Gravesend
0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Other food stores Meopham 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Weighted base: 1375 25 94 73 82 103 187 169 36
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Sample: 1385 86 92 91 94 90 94 89 97 Q03A Which online retailer is that? Those who also use the internet for their main food and grocery shopping at Q03 Tesco 41.8% 37 56.9% 1 78.2% 6 67.9% 4 0.0% 0 54.9% 3 0.0% 0 78.2% 9 45.3% 1Sainsbury’s 22.3% 20 26.5% 1 21.8% 2 0.0% 0 61.9% 3 45.1% 3 14.4% 1 0.0% 0 11.8% 0Asda 22.0% 19 0.0% 0 0.0% 0 0.0% 0 19.1% 1 0.0% 0 48.7% 5 21.8% 2 26.9% 1Ocado 10.8% 9 16.6% 0 0.0% 0 32.1% 2 19.1% 1 0.0% 0 22.4% 2 0.0% 0 16.0% 0Iceland 3.1% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 14.4% 1 0.0% 0 0.0% 0Weighted base: 87 2 7 5 4 6 10 11 2Sample: 78 6 5 6 4 5 5 5 5
by Zone (Part 2 of 2) Gravesham & Medway Household Survey Page 12 Weighted: for GVA February 2015
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Q04 Where do you do most of your household's small scale 'top-up' food shopping? Excludes SFTs Morrisons, Coldharbour
Road, Northfleet , Gravesend, DA11 8AB
5.4% 54 6.7% 1 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Gillingham (other stores) 3.9% 39 0.0% 0 0.0% 0 0.9% 1 0.0% 0 30.5% 21 0.0% 0 16.9% 17 0.0% 0Dartford (other stores) 3.7% 37 2.3% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.9% 1Gravesend (other stores) 3.7% 37 4.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Tesco Metro, Thamesgate
Shopping Centre, Gravesend, DA11 0AF
3.1% 31 3.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
ASDA Superstore, Imperial Retail Park, Thames Way, Gravesend , DA11 8JH
2.9% 29 3.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Sainsbury's Superstore, Wingfield Bank, Northfleet , Gravesend , DA11 8JH
2.6% 26 10.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Co-op, Walderslade Road, Chatham, ME5 9LL
2.2% 22 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 15.7% 18 3.3% 3 0.0% 0
Morrisons, Knight Road, Strood, ME2 2AA
2.2% 22 0.0% 0 15.4% 11 3.2% 2 3.5% 2 0.0% 0 2.1% 2 0.0% 0 0.0% 0
Other food stores outside survey area
2.1% 21 3.2% 1 0.0% 0 4.4% 3 0.0% 0 2.5% 2 2.7% 3 0.0% 0 0.0% 0
ALDI, 70 Duncan Road, Gillingham, ME7 4JS
2.1% 21 0.0% 0 0.0% 0 0.0% 0 0.0% 0 23.0% 16 2.1% 2 2.4% 2 0.0% 0
Sainsbury's Superstore, Hempstead Valley Drive, Hempstead, Gillingham, ME7 3PQ
2.0% 20 0.0% 0 0.0% 0 0.0% 0 2.0% 1 2.7% 2 2.0% 2 13.4% 14 1.0% 0
Sainsbury's Superstore, Pentagon Shopping Centre, 68-72 The Pentagon, Chatham , ME4 4HP
1.9% 19 0.0% 0 0.0% 0 2.6% 2 12.3% 9 1.6% 1 6.5% 7 0.0% 0 0.0% 0
Morrisons, Princes Avenue, Walderslade, ME5 8BA
1.9% 19 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.4% 2 12.2% 14 2.6% 3 0.0% 0
Rochester (other stores) 1.9% 19 0.0% 0 0.0% 0 7.1% 4 16.3% 12 0.0% 0 0.0% 0 0.0% 0 0.0% 0ASDA Superstore,
Maidstone Road, Chatham, ME5 9SE
1.9% 19 0.0% 0 0.0% 0 2.4% 1 11.2% 8 0.0% 0 8.1% 9 0.0% 0 0.0% 0
Chatham (other stores) 1.8% 18 2.3% 0 0.0% 0 2.0% 1 5.8% 4 1.2% 1 9.8% 11 0.0% 0 0.0% 0Tesco Express, East Hill,
Dartford 1.7% 17 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Co-op, 22 Parkwood Green, Rainham, Gillingham,
1.6% 16 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 14.0% 14 0.0% 0
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ME8 9PN Co-op, 60-62 The Parade,
Istead Rise, Gravesend, DA13 9JF
1.5% 15 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
ASDA Superstore, Crossways Boulevard, Greenhithe
1.5% 15 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Tesco Metro, 1 Rainham Centre, Rainham, Gillingham , ME8 7HW
1.5% 15 0.0% 0 2.0% 1 0.0% 0 0.0% 0 1.2% 1 0.0% 0 10.8% 11 4.8% 1
Tesco Extra, Courteney Road, Gillingham, ME8 0GX
1.4% 14 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.6% 1 2.7% 3 9.9% 10 0.0% 0
Waitrose, 63 Station Road, Longfield, DA3 7QA
1.4% 14 12.8% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Strood (other stores) 1.3% 13 0.0% 0 15.2% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0ALDI, 55 London Road,
Northfleet, Gravesend, DA11 9LY
1.3% 13 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
ALDI, Friary Place, Strood, ME2 4TP
1.2% 12 0.0% 0 7.8% 5 4.4% 3 2.7% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Co-op, Watchgate, Lane End, Dartford
1.2% 12 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
ASDA, High Street, Strood, ME2 4TR
1.1% 11 0.0% 0 14.6% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Rainham (other stores) 1.1% 11 0.0% 0 2.0% 1 0.0% 0 0.0% 0 1.2% 1 0.0% 0 7.2% 7 5.2% 1Tesco Express, Gravesend
Road, Strood, ME2 3PW 1.0% 10 0.0% 0 10.0% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Co-op, 27 Pattens Lane, Chatham, ME4 6JR
1.0% 10 0.0% 0 0.0% 0 0.0% 0 14.6% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Co-op, 46-48 High Street, Snodland, Snodland , ME6 5DA
1.0% 10 0.0% 0 0.0% 0 17.0% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Tesco Superstore, The Brook, Chatham, ME4 4NZ
1.0% 10 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 8.0% 9 0.0% 0 0.0% 0
Tesco Superstore, Lunsford Park, Larkfield, ME20 6RJ
1.0% 10 0.0% 0 0.0% 0 10.0% 6 0.0% 0 0.0% 0 2.1% 2 0.0% 0 0.0% 0
Marks & Spencer Simply Food, Prospect Place Retail Park, Dartford, DA1 1DY
1.0% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.7% 3 0.0% 0
Other food stores Central London
0.9% 9 0.0% 0 0.0% 0 0.0% 0 3.9% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Tesco Express, Newton Close, Lords Wood, Walderslade, ME5 8TH
0.9% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 7.8% 9 0.0% 0 0.0% 0
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Co-op, 35 Dene Holm Road, Painters Ash, Northfleet, DA11 8LG
0.9% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Co-op, 124-126 Delce Road, Rochester, ME1 2DT
0.9% 9 0.0% 0 0.0% 0 1.2% 1 11.7% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Co-op, Hever Road, West Kingsdown
0.9% 9 2.6% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Tesco Express, Frindsbury Road, Strood, ME2 4JD
0.9% 9 0.0% 0 4.4% 3 0.0% 0 0.0% 0 0.0% 0 2.1% 2 0.0% 0 0.0% 0
Co-op, The Row, New Ash Green, Longfield
0.8% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Tesco Superstore, Charles Street, Strood, ME2 2DE
0.8% 8 0.0% 0 7.8% 6 2.4% 1 1.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Co-op, Nisa, 29-31 High Street, Swanscombe, DA10 0AG
0.8% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Sevenoaks (other stores) 0.7% 7 7.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Co-op, 14-18 Perry Street,
Northfleet, Gravesend, DA11 8QU
0.7% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
LIDL, Imperial Retail Park, Thames Way, Gravesend, DA11 0DQ
0.7% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Other Centres inside Survey Area - Zone 7
0.7% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Co-op, 202 Watling Street, Strood, ME2 3QL
0.6% 6 0.0% 0 3.5% 2 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0 0.0% 0
Co-op, 93 Bush Road, Cuxton, Rochester, ME2 1EY
0.6% 6 0.0% 0 0.0% 0 9.6% 6 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Co-op, 11-13 Main Road, Hoo, Rochester, ME3 9AA
0.6% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Tesco, Courteney Road, Gillingham, ME8 0FB
0.6% 6 0.0% 0 0.0% 0 2.4% 1 0.0% 0 1.6% 1 0.0% 0 2.3% 2 1.4% 0
Spar, Wrotham Road, Gravesend
0.6% 6 7.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Co-op, Cornwallis Roundabout, Gillingham, ME8 6PS
0.6% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.8% 6 0.0% 0
Iceland, High Street, Dartford
0.6% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Tesco Express, 48-52 Sturdee Avenue, Gillingham, ME7 2HN
0.6% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.0% 3 2.0% 2 0.6% 1 0.0% 0
Tesco Express, 178 Darnley Road, Strood, ME2 2UW
0.5% 5 0.0% 0 6.8% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
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Co-op, 142-144 Borstal Street, Borstal, Rochester, ME1 3JS
0.5% 5 0.0% 0 0.0% 0 8.0% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Sainsbury's Superstore, Priory Market Place, Priory Shopping Centre, Dartford
0.5% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Sainsbury's Superstore, Avenue of Remembrance , Sittingbourne , ME10 4DN
0.5% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 9.8% 2
Other food stores Longfield & Hartley
0.5% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Co-op, 3 The Street, Upchurch, Sittingbourne, ME9 7AJ
0.5% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 19.1% 5
Sittingbourne (other stores) 0.5% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 13.9% 3Co-op, Station Road,
Longfield 0.5% 5 1.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Co-op, High Street, Gillingham, ME7 1AL
0.4% 4 0.0% 0 0.0% 0 0.0% 0 2.5% 2 4.0% 3 0.0% 0 0.0% 0 0.0% 0
Co-op, 29B Albert Raod, Chatham, ME4 5QA
0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.6% 4 0.0% 0 0.0% 0
Co-op, 37 High Street, Newington, Sittingbourne, ME9 7JR
0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 16.8% 4
Tesco Express, Whitehill Lane, Gravesend
0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0
Waitrose, Greenhithe, John Lewis Foodhall, Bluewater, DA9 9SA
0.4% 4 0.0% 0 2.9% 2 0.0% 0 0.0% 0 1.6% 1 0.0% 0 0.0% 0 0.0% 0
Iceland, West Gillingham Retail Park, Gillingham
0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.4% 2 0.0% 0 1.6% 2 0.0% 0
ASDA Superstore, Alexander Grove, Kings Hill
0.4% 4 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Co-op, Dickens Estate, Marley Way, Rochester, ME1 2LQ
0.4% 4 0.0% 0 0.0% 0 3.6% 2 2.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Local shops, Meopham 0.4% 4 11.8% 2 0.0% 0 1.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Other Centres inside Survey
Area - Zone 13 0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.1% 4 0.0% 0 0.0% 0
Iceland, High Street, Strood 0.3% 3 0.0% 0 4.8% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Sainsbury's Superstore,
Otford Road, Sevenoaks 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Other Centres inside Survey Area - Zone 4
0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Other Centres inside Survey 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.2% 3 0.0% 0
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Area - Zone 14 Co-op, 342 City Way,,
Rochester, ME1 2BJ 0.3% 3 0.0% 0 0.0% 0 1.8% 1 1.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Iceland, Rainham District Shopping Centre, Rainham
0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.3% 2 2.9% 1
Marks & Spencer, Bluewater, Greenhithe
0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0 0.0% 0
Co-op, 142 Hempstead Road, Gillingham, ME7 3QE
0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.9% 1 1.6% 1 0.0% 0 0.0% 0 0.0% 0
Hempstead Valley (other stores)
0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.6% 1 0.9% 1 0.0% 0 2.9% 1
Iceland, High Street, Chatham
0.3% 3 0.0% 0 0.0% 0 0.0% 0 1.9% 1 0.0% 0 1.3% 1 0.0% 0 0.0% 0
Tesco Express, Latona Parade, Whinfell Way, Gravesend
0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Other Centres inside Survey Area - Zone 10
0.3% 3 0.0% 0 0.0% 0 4.4% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Tesco Express, The Parade, Meopham
0.2% 2 8.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Other Centres inside Survey Area - Zone 5
0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Co-op, 241 Luton Road, Chatham, ME4 5BS
0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.4% 2 0.0% 0 0.0% 0 0.0% 0
Tesco Express, Pier Road, Chandlers Whard, Gillingham, ME7 1TZ
0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.6% 1 0.0% 0 1.1% 1 0.0% 0
Co-op, Grove Park Shopping Centre, Gadby Road, Sittingbourne, ME10 1TH
0.2% 2 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.4% 2
Morrisons, New Hythe Lane, Larkfield, ME20 6PW
0.2% 2 0.0% 0 0.0% 0 3.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Maidstone (other stores) 0.2% 2 3.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0Co-op, 304 Canterbury
Street, Gillingham, ME7 5JP
0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.8% 2 0.0% 0 0.0% 0 0.0% 0
Co-op, 287 London Road, Greenhithe, DA9 9DA
0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Co-op, 2 Church Road, Murston, Sittingbourne, ME10 3RE
0.2% 2 0.0% 0 0.0% 0 2.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 0
Other Centres inside Survey Area - Zone 11
0.2% 2 0.0% 0 0.0% 0 0.0% 0 2.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Iceland, High Street, Gillingham
0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.4% 2 0.0% 0 0.0% 0 0.0% 0
Sainsbury's Superstore, 0.2% 2 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
by Zone (Part 2 of 2) Gravesham & Medway Household Survey Page 17 Weighted: for GVA February 2015
Total Zone 08 Zone 09 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Zone 15
080215 NEMS market research
Romney Place, Maidstone, ME15 6SF
ALDI, Well Road, Maidstone, ME14 1XL
0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 1 0.0% 0 0.0% 0
ALDI, St Mary's Road, Swanley
0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
ASDA Superstore, Avenue of Remembrance , Sittingbourne , ME10 4DN
0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.8% 1
Other Centres inside Survey Area - Zone 15
0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.6% 1
Other Centres inside Survey Area - Zone 8
0.1% 1 6.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Other Centres inside Survey Area - Zone 1
0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
ASDA Supercentre, London Road, Swanley
0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Marks & Spencer, Hempstead Valley Centre, Gillingham
0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 0
Co-op, Ships and Trades Offices, Chatham, ME4 3ER
0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0
Co-op, 277A Gillingham Road, Gillingham, ME7 4QX
0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0
Other Centres inside Survey Area - Zone 6
0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
West Malling (other stores) 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Waitrose, Mid-Kent
Shopping Centre, Allington Park, Maidstone, ME16 0PX
0.1% 1 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Sainsbury's Superstore, Mills Road, Aylesford, Quarry Wood Ind. Estate, ME20 7NA
0.1% 1 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Other Centres inside Survey Area - Zone 2
0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Iceland, The Overcliff, Gravesend
0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Other Centres inside Survey Area - Zone 3
0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Other food stores Bredgar 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 0Morrisons Local, 69-77
Week Street, Maidstone, ME14 1RJ
0.0% 0 1.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
by Zone (Part 2 of 2) Gravesham & Medway Household Survey Page 18 Weighted: for GVA February 2015
Total Zone 08 Zone 09 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Zone 15
080215 NEMS market research
Other food stores Meopham 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Central London 0.0% 0 1.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Weighted base: 999 16 71 60 71 68 116 103 24Sample: 971 58 68 69 76 59 57 54 63 Q04A Which online retailer is that? Those who use the internet for their top-up food and grocery shopping at Q04 Other 100.0% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 100.0% 2 100.0% 2 99.8% 0Weighted base: 4 0 0 0 0 0 2 2 0Sample: 3 0 0 0 0 0 1 1 1
by Zone (Part 2 of 2) Gravesham & Medway Household Survey Page 19 Weighted: for GVA February 2015
Total Zone 08 Zone 09 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Zone 15
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Q05 Where do you usually do most of your household's shopping for clothes, footwear and other fashion goods? Excludes SFTs Bluewater 40.5% 529 72.8% 18 34.3% 32 37.0% 26 21.8% 17 21.8% 20 20.2% 35 17.9% 29 20.6% 7Chatham 11.8% 154 0.0% 0 24.6% 23 8.0% 6 22.6% 18 25.1% 23 31.6% 55 12.7% 21 2.6% 1Hempstead Valley 9.8% 128 0.0% 0 6.8% 6 10.0% 7 13.7% 11 20.7% 19 9.2% 16 35.7% 57 23.8% 8Gravesend 8.5% 112 10.2% 3 2.4% 2 1.7% 1 3.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0Maidstone 7.2% 95 0.0% 0 2.1% 2 27.7% 20 10.1% 8 6.2% 6 17.3% 30 12.4% 20 9.8% 3Dartford 3.1% 41 1.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Gillingham 2.8% 37 0.0% 0 0.0% 0 5.1% 4 0.8% 1 16.4% 15 0.8% 1 8.5% 14 2.5% 1Strood Retail Park, Strood 2.0% 26 0.0% 0 13.8% 13 4.5% 3 3.8% 3 0.0% 0 1.4% 2 0.0% 0 0.0% 0Lakeside 1.6% 21 1.5% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 1.8% 3 1.6% 2 0.0% 0Dockside Outlet Centre 1.2% 15 0.0% 0 2.4% 2 1.0% 1 4.5% 4 2.4% 2 3.7% 6 0.0% 0 0.0% 0ASDA Superstore, Imperial
Bsuiness and Retail Park, Thames Way, Northfleet , Gravesend, DA11 0DQ
1.0% 13 4.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
ASDA Superstore, 387 Maidstone Road, Chatham, ME5 9SE
0.8% 10 0.0% 0 0.0% 0 0.7% 1 1.6% 1 0.0% 0 4.5% 8 0.0% 0 0.0% 0
Other Centres outside Survey Area
0.7% 9 1.5% 0 0.0% 0 0.0% 0 4.6% 4 1.2% 1 0.6% 1 0.0% 0 2.1% 1
Central London 0.7% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.4% 2 1.8% 3 1.6% 2 1.1% 0Ashford Designer Outlet 0.7% 9 1.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 3.0% 5 1.7% 3 0.0% 0Medway Valley Leisure
Park, Strood 0.7% 9 0.0% 0 3.8% 3 0.0% 0 1.8% 1 0.0% 0 0.0% 0 2.4% 4 0.0% 0
Bexleyheath 0.6% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Strood 0.5% 7 0.0% 0 1.7% 2 1.4% 1 2.9% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0ASDA Superstore, Mill
Way, Trinity Trading Estate, Sittingbourne, ME10 2PD
0.5% 7 1.5% 0 1.6% 1 0.0% 0 0.0% 0 0.0% 0 1.8% 3 0.0% 0 5.6% 2
Canterbury 0.5% 7 0.0% 0 0.0% 0 0.0% 0 2.1% 2 1.2% 1 0.0% 0 1.0% 2 6.4% 2Sittingbourne 0.5% 7 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 18.4% 6Imperial Retail Park,
Gravesend 0.4% 5 0.0% 0 2.8% 3 1.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
ASDA Superstore, Crossways Boulevard, Greenhithe
0.4% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Rochester 0.4% 5 0.0% 0 1.5% 1 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0Horstead Retail Park 0.4% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 2 1.5% 2 0.0% 0Bromley 0.3% 5 0.0% 0 0.0% 0 0.0% 0 2.8% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0Gillingham Retail Park 0.3% 4 0.0% 0 0.7% 1 0.7% 1 0.0% 0 0.9% 1 0.0% 0 0.7% 1 3.3% 1Crayford 0.2% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Sainsbury's Superstore,
Hempstead Valley Drive, Hempstead, Gillingham,
0.2% 3 0.0% 0 0.0% 0 0.0% 0 1.8% 1 0.0% 0 0.8% 1 0.0% 0 0.0% 0
by Zone (Part 2 of 2) Gravesham & Medway Household Survey Page 20 Weighted: for GVA February 2015
Total Zone 08 Zone 09 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Zone 15
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ME7 3PQ Sainsbury's Superstore,
Wingfield Bank, Northfleet, Gravesend , DA11 8JH
0.2% 3 2.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Tesco Gillingham Kent Extra, Courteney Road, Gillingham, ME8 0GX
0.2% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.6% 3 0.0% 0
Sevenoaks 0.2% 3 0.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Rainham 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 2 0.0% 0 0.0% 0 2.2% 1Swanley 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Royal Tunbridge Wells 0.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 0Prospect Place Retail Park,
Dartford 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
ASDA Superstore, London Road, Swanley
0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Tesco Superstore, The Brook, Chatham, ME4 4NZ
0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Larkfield 0.0% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Canterbury 0.0% 0 1.6% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Westfield Stratford City 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 0Meopham 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Weighted base: 1306 25 92 71 80 90 174 161 32Sample: 1288 86 87 84 88 77 86 85 84 Q05A Which internet / home delivery retailer do you use most often for your household's shopping for clothing, footwear and other fashion goods? Those who use the internet for their clothes, footwear and other fashion goods at Q05 (Don't know / varies) 54.8% 65 10.9% 0 61.9% 5 71.1% 5 50.8% 4 42.2% 4 79.4% 8 47.8% 10 69.3% 4Other 12.3% 15 31.2% 1 11.1% 1 9.0% 1 22.2% 2 39.9% 4 0.0% 0 12.0% 3 14.2% 1Next 7.3% 9 25.1% 0 18.8% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 12.6% 3 0.0% 0Ebay 6.6% 8 0.0% 0 0.0% 0 6.6% 1 0.0% 0 0.0% 0 0.0% 0 27.6% 6 0.0% 0Marks & Spencer 5.5% 6 0.0% 0 0.0% 0 0.0% 0 18.8% 1 0.0% 0 0.0% 0 0.0% 0 10.5% 1JD Williams 5.1% 6 0.0% 0 0.0% 0 6.6% 1 0.0% 0 8.9% 1 10.3% 1 0.0% 0 0.0% 0Damart 4.6% 5 0.0% 0 8.2% 1 0.0% 0 8.2% 1 8.9% 1 10.3% 1 0.0% 0 0.0% 0Amazon 2.7% 3 18.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.1% 0Cotton Traders 1.1% 1 14.8% 0 0.0% 0 6.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Weighted base: 118 2 8 8 8 9 10 22 6Sample: 130 5 8 11 8 9 6 9 15
by Zone (Part 2 of 2) Gravesham & Medway Household Survey Page 21 Weighted: for GVA February 2015
Total Zone 08 Zone 09 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Zone 15
080215 NEMS market research
Q06 Where else do you do your household's shopping for clothes, footwear and other fashion goods? Excludes SFTs Bluewater 33.9% 433 43.7% 10 22.5% 20 40.5% 28 11.4% 9 28.8% 26 30.9% 54 22.4% 37 18.9% 6Hempstead Valley 10.8% 138 1.0% 0 5.6% 5 7.4% 5 25.8% 21 14.8% 13 18.1% 32 30.1% 49 19.5% 6Chatham 10.3% 131 0.8% 0 26.5% 24 6.7% 5 15.5% 12 16.9% 15 21.1% 37 13.4% 22 7.3% 2Gravesend 9.3% 119 24.7% 6 5.6% 5 0.0% 0 1.5% 1 3.4% 3 0.0% 0 0.0% 0 0.0% 0Maidstone 7.1% 91 6.8% 2 10.5% 9 27.3% 19 8.0% 6 5.8% 5 12.6% 22 5.8% 9 9.6% 3Dartford 4.3% 55 1.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 1.7% 3 0.0% 0 0.0% 0Lakeside 3.5% 45 3.9% 1 0.0% 0 0.0% 0 0.8% 1 0.9% 1 2.8% 5 0.7% 1 0.0% 0Gillingham 2.7% 35 0.0% 0 1.5% 1 1.7% 1 0.8% 1 16.2% 14 1.2% 2 8.4% 14 3.5% 1Dockside Outlet Centre 2.1% 27 0.0% 0 3.6% 3 2.4% 2 7.7% 6 3.0% 3 1.2% 2 5.6% 9 1.1% 0Strood Retail Park, Strood 1.7% 21 0.0% 0 10.1% 9 3.1% 2 4.2% 3 1.2% 1 0.0% 0 1.0% 2 0.0% 0Ashford Designer Outlet 1.3% 16 0.0% 0 0.0% 0 3.1% 2 0.8% 1 0.0% 0 1.0% 2 1.7% 3 0.0% 0Central London 1.2% 16 1.0% 0 0.0% 0 1.5% 1 1.0% 1 3.2% 3 1.4% 2 0.0% 0 7.0% 2Other Centres outside Survey
Area 1.2% 16 0.0% 0 0.0% 0 0.0% 0 7.9% 6 1.2% 1 0.8% 1 0.0% 0 3.5% 1
ASDA Superstore, Imperial Bsuiness and Retail Park, Thames Way, Northfleet , Gravesend, DA11 0DQ
1.2% 15 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Canterbury 1.1% 13 0.0% 0 1.6% 1 0.7% 1 2.9% 2 0.9% 1 0.0% 0 3.5% 6 6.9% 2ASDA Superstore, 387
Maidstone Road, Chatham, ME5 9SE
0.8% 11 0.0% 0 0.0% 0 0.0% 0 4.4% 4 0.0% 0 3.2% 6 0.0% 0 0.0% 0
Sevenoaks 0.7% 9 7.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Medway Valley Leisure
Park, Strood 0.7% 9 4.1% 1 3.1% 3 0.0% 0 0.0% 0 0.0% 0 2.7% 5 0.0% 0 0.0% 0
ASDA Superstore, Crossways Boulevard, Greenhithe
0.7% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Bexleyheath 0.6% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Strood 0.6% 8 0.0% 0 0.7% 1 0.7% 1 2.6% 2 0.9% 1 0.0% 0 1.6% 3 0.0% 0Sittingbourne 0.6% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.9% 2 14.6% 5Bromley 0.5% 6 4.0% 1 0.0% 0 0.0% 0 1.8% 1 0.0% 0 0.0% 0 0.1% 0 0.0% 0Sainsbury's Superstore,
Wingfield Bank, Northfleet, Gravesend , DA11 8JH
0.4% 5 0.0% 0 1.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Horstead Retail Park 0.4% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.3% 5 0.0% 0Rochester 0.3% 4 0.0% 0 0.0% 0 0.0% 0 3.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0Imperial Retail Park,
Gravesend 0.3% 4 0.0% 0 2.9% 3 1.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Rainham 0.3% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 2 2.2% 1Gillingham Retail Park 0.3% 3 0.0% 0 1.5% 1 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.2% 1Crayford 0.2% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Tesco Superstore, The 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 2 0.0% 0 0.0% 0
by Zone (Part 2 of 2) Gravesham & Medway Household Survey Page 22 Weighted: for GVA February 2015
Total Zone 08 Zone 09 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Zone 15
080215 NEMS market research
Brook, Chatham, ME4 4NZ
ASDA Superstore, Mill Way, Trinity Trading Estate, Sittingbourne, ME10 2PD
0.1% 1 1.6% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.7% 1
Swanley 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0ASDA Living, Saint Peter's
Street, Maidstone, ME16 0SR
0.1% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Tesco Gillingham Kent Extra, Courteney Road, Gillingham, ME8 0GX
0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0
West Malling 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0Westfield Stratford City 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Sainsbury's Superstore,
Hempstead Valley Drive, Hempstead, Gillingham, ME7 3PQ
0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 0
ASDA Superstore, London Road, Swanley
0.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
ASDA Superstore, 1 Alexander Grove, Kingshill, ME19 4SZ
0.0% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Royal Tunbridge Wells 0.0% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Other Centres inside Survey
Area - Zone 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Weighted base: 1278 23 90 69 81 88 176 164 32Sample: 1262 78 85 82 89 77 88 84 83 Q06A Which other internet / home delivery retailer do you use most often for your household's shopping for clothing, footwear and other fashion goods? (If internet please state.) Those who use the internet for their clothes, footwear and other fashion goods at Q06 Other 15.7% 20 31.4% 1 31.8% 3 0.0% 0 0.0% 0 23.9% 2 11.0% 1 21.8% 3 12.5% 1Marks & Spencer 8.3% 11 14.0% 0 0.0% 0 0.0% 0 0.0% 0 7.7% 1 0.0% 0 13.4% 2 20.0% 1Next 6.4% 8 0.0% 0 0.0% 0 11.0% 1 0.0% 0 0.0% 0 11.0% 1 0.0% 0 0.0% 0Amazon 5.0% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 14.0% 1Debenhams 4.4% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 20.2% 3 8.1% 0Ebay 4.2% 5 8.3% 0 0.0% 0 8.1% 1 0.0% 0 10.4% 1 31.5% 3 0.0% 0 0.0% 0JD Williams 3.8% 5 0.0% 0 7.1% 1 8.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Damart 3.5% 5 0.0% 0 7.1% 1 0.0% 0 0.0% 0 7.7% 1 0.0% 0 0.0% 0 0.0% 0Cotton Traders 1.2% 2 0.0% 0 0.0% 0 8.1% 1 0.0% 0 10.4% 1 0.0% 0 0.0% 0 0.0% 0(Don't know / varies) 47.6% 61 46.3% 1 53.9% 5 64.6% 4 100.0% 7 40.0% 4 46.4% 5 44.5% 6 45.5% 2Weighted base: 128 3 9 6 7 10 10 13 4Sample: 132 9 9 9 7 9 5 7 12
by Zone (Part 2 of 2) Gravesham & Medway Household Survey Page 23 Weighted: for GVA February 2015
Total Zone 08 Zone 09 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Zone 15
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Q07 Where do you do most of your household's shopping for furniture, floor coverings and household textiles? Excludes SFTs Bluewater 14.4% 124 37.0% 6 6.7% 3 8.8% 4 20.7% 9 11.1% 7 5.6% 6 6.6% 8 4.4% 1Lakeside 13.9% 119 7.3% 1 13.1% 7 6.0% 3 6.1% 3 5.0% 3 9.8% 10 7.5% 9 6.7% 1Dartford 9.0% 77 3.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Gravesend 7.7% 66 21.1% 3 5.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Maidstone 7.4% 63 6.0% 1 5.0% 3 34.7% 15 4.8% 2 6.9% 4 7.4% 8 7.9% 9 9.3% 2Gillingham Retail Park 7.3% 63 0.0% 0 4.2% 2 1.6% 1 0.0% 0 22.3% 13 8.0% 9 29.3% 34 7.5% 2Gillingham 5.8% 49 0.0% 0 4.2% 2 3.3% 1 2.9% 1 12.6% 8 11.3% 12 19.2% 22 10.2% 2Imperial Retail Park,
Gravesend 4.2% 36 6.0% 1 1.3% 1 4.9% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Horstead Retail Park 4.0% 34 0.0% 0 0.0% 0 2.4% 1 17.8% 8 3.8% 2 15.8% 17 5.1% 6 0.0% 0Chatham 3.7% 32 0.0% 0 8.3% 4 4.9% 2 11.4% 5 9.0% 5 7.8% 8 4.6% 5 1.2% 0Rainham 3.0% 26 0.0% 0 0.0% 0 3.6% 2 6.4% 3 3.2% 2 4.9% 5 10.3% 12 8.9% 2Medway Valley Leisure
Park, Strood 2.9% 25 0.0% 0 18.6% 9 4.1% 2 3.1% 1 6.2% 4 2.2% 2 2.2% 3 0.0% 0
Strood Retail Park, Strood 2.5% 21 0.0% 0 22.0% 11 3.8% 2 0.0% 0 0.0% 0 2.9% 3 0.0% 0 0.0% 0Hempstead Valley 1.3% 11 0.0% 0 0.0% 0 2.4% 1 7.1% 3 3.1% 2 3.3% 4 0.0% 0 7.7% 2Dockside Outlet Centre 1.2% 11 1.5% 0 4.9% 2 0.0% 0 4.7% 2 3.8% 2 3.3% 4 0.0% 0 0.0% 0Other Centres outside Survey
Area 1.2% 10 0.0% 0 0.0% 0 0.0% 0 5.9% 3 3.8% 2 3.7% 4 0.0% 0 2.7% 1
Sittingbourne 1.1% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 2 0.0% 0 31.6% 7Canterbury 1.0% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.0% 3 1.4% 1 2.2% 2 4.4% 1Rochester 0.8% 7 1.1% 0 2.8% 1 0.0% 0 4.8% 2 0.0% 0 2.2% 2 0.0% 0 0.0% 0Strood 0.6% 5 0.0% 0 0.0% 0 0.0% 0 2.4% 1 0.0% 0 0.0% 0 2.2% 3 0.0% 0Aylesford 0.6% 5 5.5% 1 3.8% 2 5.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Ashford Designer Outlet 0.5% 5 0.0% 0 0.0% 0 3.3% 1 0.0% 0 2.8% 2 0.0% 0 0.0% 0 0.0% 0Orpington 0.5% 4 2.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Other Centres inside Survey
Area - Zone 13 0.5% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.7% 4 0.0% 0 0.0% 0
South Aylesford Retail Park, Aylesford
0.4% 4 0.0% 0 0.0% 0 5.8% 3 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0
Sainsbury's Superstore, Wingfield Bank, Northfleet, Gravesend , DA11 8JH
0.4% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
ASDA Superstore, 387 Maidstone Road, Chatham, ME5 9SE
0.4% 3 0.0% 0 0.0% 0 0.0% 0 1.9% 1 0.0% 0 2.3% 2 0.0% 0 0.0% 0
Crayford 0.3% 3 1.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0ASDA Superstore, Imperial
Bsuiness and Retail Park, Thames Way, Northfleet , Gravesend, DA11 0DQ
0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Sevenoaks 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Sittingbourne Retail Park, 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 5.4% 1
by Zone (Part 2 of 2) Gravesham & Medway Household Survey Page 24 Weighted: for GVA February 2015
Total Zone 08 Zone 09 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Zone 15
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Sittingbourne ASDA Superstore,
Crossways Boulevard, Greenhithe
0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Prospect Place Retail Park, Dartford
0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Bexleyheath 0.3% 2 1.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Other Centres inside Survey
Area - Zone 14 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 2 0.0% 0
Central London 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Sainsbury's Superstore,
Hempstead Valley Drive, Hempstead, Gillingham, ME7 3PQ
0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0
Sevenoaks Retail Park, Sevenoaks
0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Longfield 0.1% 1 1.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Westfield Stratford City 0.1% 1 0.0% 0 0.0% 0 2.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Other Centres inside Survey
Area - Zone 8 0.1% 1 5.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Other Centres inside Survey Area - Zone 12
0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0
Royal Tunbridge Wells 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Bromley 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Larkfield 0.1% 1 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0West Malling 0.1% 1 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Other Centres inside Survey
Area - Zone 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Weighted base: 858 16 50 44 44 60 107 116 22Sample: 830 53 46 47 48 50 52 57 59
by Zone (Part 2 of 2) Gravesham & Medway Household Survey Page 25 Weighted: for GVA February 2015
Total Zone 08 Zone 09 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Zone 15
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Q07A Which internet / home delivery retailer do you use most often for your household's shopping for furniture, floor coverings and household textiles? (If internet please state.) Those who use the internet for their furniture, floor coverings and household textiles at Q07 Other 12.4% 17 12.2% 0 6.5% 1 0.0% 0 18.2% 3 0.0% 0 0.0% 0 38.6% 5 9.2% 1John Lewis 10.3% 14 7.2% 0 0.0% 0 0.0% 0 12.8% 2 0.0% 0 19.4% 3 10.3% 1 27.8% 2Argos 10.2% 14 0.0% 0 0.0% 0 0.0% 0 19.7% 3 0.0% 0 18.4% 3 11.9% 2 0.0% 0Ebay 6.6% 9 7.2% 0 0.0% 0 0.0% 0 4.5% 1 0.0% 0 14.8% 2 0.0% 0 0.0% 0DFS 4.0% 5 15.1% 1 23.9% 2 0.0% 0 0.0% 0 30.2% 2 0.0% 0 0.0% 0 0.0% 0Amazon 3.9% 5 0.0% 0 13.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Next 3.0% 4 11.2% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 12.4% 1Ikea 2.1% 3 15.1% 1 23.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Marks & Spencer 0.7% 1 12.2% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don't know / varies) 46.9% 65 19.9% 1 32.7% 3 100.0% 6 44.9% 6 69.9% 4 47.4% 8 39.2% 5 50.6% 3Weighted base: 138 3 10 6 14 6 17 13 6Sample: 131 9 9 6 13 4 7 6 11
by Zone (Part 2 of 2) Gravesham & Medway Household Survey Page 26 Weighted: for GVA February 2015
Total Zone 08 Zone 09 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Zone 15
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Q08 Where do you do most of your household's shopping for DIY and decorating goods? Excludes SFTs Gillingham Retail Park 19.6% 252 0.0% 0 5.5% 5 5.0% 3 13.9% 10 59.5% 58 30.3% 50 64.0% 108 18.6% 6Imperial Retail Park,
Gravesend 13.1% 168 56.7% 14 0.8% 1 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Dartford 11.6% 149 6.6% 2 0.0% 0 0.0% 0 2.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0Gravesend 9.8% 126 15.4% 4 0.0% 0 2.7% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Gillingham 9.4% 121 2.8% 1 2.0% 2 1.9% 1 2.8% 2 27.5% 27 21.5% 36 25.8% 44 20.5% 7Strood Retail Park, Strood 5.9% 76 0.0% 0 28.5% 25 14.5% 9 13.8% 9 0.8% 1 1.9% 3 1.5% 3 2.0% 1Medway Valley Leisure
Park, Strood 5.8% 74 0.0% 0 53.5% 47 7.9% 5 8.5% 6 4.7% 5 1.5% 2 0.0% 0 1.2% 0
Chatham 5.6% 72 1.7% 0 1.7% 2 4.4% 3 24.2% 17 0.0% 0 27.0% 45 2.4% 4 0.0% 0Prospect Place Retail Park,
Dartford 3.8% 49 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Horstead Retail Park 3.0% 38 0.0% 0 2.7% 2 10.6% 7 17.2% 12 2.4% 2 7.2% 12 1.5% 3 0.0% 0Rochester 1.7% 22 0.0% 0 2.2% 2 5.2% 3 13.8% 9 0.0% 0 3.5% 6 0.0% 0 0.0% 0Maidstone 1.4% 18 5.8% 1 0.0% 0 13.1% 8 0.0% 0 0.0% 0 2.4% 4 0.0% 0 0.0% 0Sevenoaks 1.1% 14 2.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Sittingbourne 0.9% 12 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 2 0.0% 0 29.2% 10Rainham 0.9% 12 0.0% 0 0.0% 0 0.0% 0 2.6% 2 1.7% 2 0.0% 0 3.3% 6 7.9% 3Bluewater 0.8% 10 1.2% 0 2.2% 2 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0Other Centres outside Survey
Area 0.8% 10 1.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 1.9% 3 0.0% 0 0.0% 0
B&Q, London Road, Larkfield
0.8% 10 0.0% 0 0.0% 0 14.3% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Lakeside 0.6% 8 1.6% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0South Aylesford Retail Park,
Aylesford 0.5% 7 1.5% 0 0.0% 0 9.5% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Sittingbourne Retail Park, Sittingbourne
0.5% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 19.9% 7
Sevenoaks Retail Park, Sevenoaks
0.4% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Larkfield 0.4% 5 0.7% 0 0.0% 0 6.1% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Other Centres inside Survey
Area - Zone 4 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Other Centres inside Survey Area - Zone 14
0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 2 0.0% 0
Other Centres inside Survey Area - Zone 13
0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 2 0.0% 0 0.0% 0
Dockside Outlet Centre 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.4% 2 0.0% 0 0.0% 0 0.0% 0Other Centres inside Survey
Area - Zone 5 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Aylesford 0.1% 2 1.5% 0 0.0% 0 2.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Other Centres inside Survey
Area - Zone 3 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Strood 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0
by Zone (Part 2 of 2) Gravesham & Medway Household Survey Page 27 Weighted: for GVA February 2015
Total Zone 08 Zone 09 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Zone 15
080215 NEMS market research
Westfield Stratford City 0.1% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Royal Tunbridge Wells 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Snodland 0.0% 1 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Bexleyheath 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Longfield 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Weighted base: 1285 24 88 64 69 97 166 169 34Sample: 1266 80 83 73 79 83 81 87 92 Q08A Which internet / home delivery retailer do you use most often for your household's shopping for DIY and decorating goods? Those who use the internet for their DIY and decorating goods at Q08 B&Q 16.8% 2 0.0% 0 0.0% 0 26.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0ScrewFix 14.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Other 7.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 50.0% 1(Don't know / varies) 60.6% 6 0.0% 0 0.0% 0 74.0% 1 0.0% 0 0.0% 0 0.0% 0 100.0% 3 50.0% 1Weighted base: 9 0 0 2 0 0 0 3 1Sample: 9 0 0 2 0 0 0 1 2
by Zone (Part 2 of 2) Gravesham & Medway Household Survey Page 28 Weighted: for GVA February 2015
Total Zone 08 Zone 09 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Zone 15
080215 NEMS market research
Q09 Where do you do most of your household's shopping for domestic appliances such as washing machines, fridges cookers and kettles? Excludes SFTs Bluewater 15.9% 153 52.4% 9 11.4% 8 5.4% 3 7.8% 5 7.4% 6 5.2% 7 4.3% 5 5.0% 1Horstead Retail Park 15.7% 152 2.2% 0 18.3% 12 15.3% 8 40.7% 27 21.8% 16 32.9% 44 23.0% 29 1.0% 0Chatham 11.4% 110 0.0% 0 8.2% 5 10.1% 5 23.7% 16 14.9% 11 37.3% 50 10.7% 13 3.7% 1Rochester 6.7% 64 2.2% 0 10.1% 7 3.4% 2 14.6% 10 9.6% 7 2.8% 4 21.3% 26 2.3% 1Gravesend 5.7% 55 8.9% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Crayford 5.1% 49 1.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Gillingham 4.1% 40 0.0% 0 2.3% 2 0.0% 0 0.0% 0 16.8% 13 3.6% 5 15.2% 19 1.3% 0Dartford 4.0% 39 5.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Gillingham Retail Park 3.7% 35 0.0% 0 0.0% 0 6.4% 3 2.7% 2 4.0% 3 5.3% 7 10.4% 13 6.6% 2Lakeside 3.6% 35 2.2% 0 3.7% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0Strood Retail Park, Strood 3.6% 35 0.0% 0 16.8% 11 5.7% 3 4.2% 3 0.0% 0 4.0% 5 2.1% 3 0.0% 0Medway Valley Leisure
Park, Strood 3.3% 32 0.0% 0 23.6% 16 1.0% 1 3.4% 2 8.7% 7 2.3% 3 0.0% 0 1.0% 0
Imperial Retail Park, Gravesend
2.4% 23 7.5% 1 1.0% 1 2.1% 1 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Maidstone 1.7% 16 5.4% 1 2.3% 2 14.9% 7 0.9% 1 2.1% 2 0.0% 0 0.0% 0 0.0% 0Sittingbourne 1.6% 15 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 1 1.7% 2 2.2% 3 35.3% 9Hempstead Valley 1.6% 15 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.7% 4 1.8% 2 6.8% 8 3.0% 1Tower Retail Park, Crayford 1.5% 14 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Sevenoaks 1.4% 14 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0South Aylesford Retail Park,
Aylesford 1.3% 12 2.2% 0 0.0% 0 22.7% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Sittingbourne Retail Park, Sittingbourne
1.0% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 35.3% 9
Other Centres outside Survey Area
0.9% 9 2.4% 0 0.0% 0 0.0% 0 0.0% 0 3.1% 2 2.3% 3 2.0% 2 0.0% 0
ASDA Superstore, Imperial Bsuiness and Retail Park, Thames Way, Northfleet , Gravesend, DA11 0DQ
0.6% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Tesco Gillingham Kent Extra, Courteney Road, Gillingham, ME8 0GX
0.5% 5 0.0% 0 0.0% 0 2.9% 1 0.0% 0 4.5% 3 0.0% 0 0.0% 0 0.0% 0
Sainsbury's Superstore, Wingfield Bank, Northfleet, Gravesend , DA11 8JH
0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Aylesford 0.4% 4 2.2% 0 0.0% 0 6.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Orpington 0.3% 3 4.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Sevenoaks Retail Park,
Sevenoaks 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Larkfield 0.2% 2 0.0% 0 0.0% 0 3.8% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Prospect Place Retail Park,
Dartford 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
by Zone (Part 2 of 2) Gravesham & Medway Household Survey Page 29 Weighted: for GVA February 2015
Total Zone 08 Zone 09 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Zone 15
080215 NEMS market research
ASDA Superstore, 1 Alexander Grove, Kingshill, ME19 4SZ
0.2% 1 0.0% 0 2.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Bexleyheath 0.1% 1 1.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Other Centres inside Survey
Area - Zone 13 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0
Rainham 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.0% 1ASDA Superstore,
Crossways Boulevard, Greenhithe
0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Ashford Designer Outlet 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0Strood 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Other Centres inside Survey
Area - Zone 11 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Central London 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0ASDA Superstore, London
Road, Swanley 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
West Malling 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0ASDA Superstore, Mill
Way, Trinity Trading Estate, Sittingbourne, ME10 2PD
0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.6% 0
Other Centres inside Survey Area - Zone 7
0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Weighted base: 966 17 66 50 66 75 135 124 26Sample: 950 56 61 58 75 65 66 61 69 Q09A Which internet / home delivery retailer do you use most often for your household's shopping for domestic appliances such as washing machines, fridges, cookers and kettles? Those who use the internet for their domestic appliances at Q09 Appliances Online (AO) 18.5% 58 22.0% 2 31.2% 6 15.5% 3 10.7% 1 19.1% 3 17.0% 7 25.5% 9 21.0% 2Currys 16.6% 52 17.6% 1 12.9% 2 14.4% 3 20.0% 3 10.8% 2 20.9% 9 10.2% 4 7.3% 1John Lewis 8.8% 28 9.0% 1 0.0% 0 12.3% 2 0.0% 0 7.0% 1 9.9% 4 19.6% 7 6.8% 1Amazon 7.3% 23 5.5% 0 15.5% 3 0.0% 0 9.1% 1 0.0% 0 5.7% 2 12.9% 5 15.6% 1Other 5.9% 18 0.0% 0 7.3% 1 0.0% 0 7.5% 1 0.0% 0 18.4% 8 7.6% 3 4.2% 0Argos 5.2% 16 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 7.5% 3 0.0% 0 10.2% 1Direct from manufcturer 1.8% 6 5.6% 0 8.2% 2 2.9% 1 4.6% 1 7.0% 1 0.0% 0 0.0% 0 3.1% 0Asda 1.7% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 11.4% 5 0.0% 0 0.0% 0Sainsbury’s 1.6% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.8% 1Co-op 1.1% 4 0.0% 0 8.0% 2 0.0% 0 4.6% 1 0.0% 0 0.0% 0 0.5% 0 3.1% 0(Don't know / varies) 31.6% 99 40.3% 3 16.9% 3 54.9% 10 43.5% 6 56.2% 9 9.2% 4 23.7% 8 21.8% 2Weighted base: 314 7 19 18 14 16 43 35 8Sample: 303 22 19 20 15 14 21 19 20
by Zone (Part 2 of 2) Gravesham & Medway Household Survey Page 30 Weighted: for GVA February 2015
Total Zone 08 Zone 09 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Zone 15
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Q10 Where do you do most of your household's shopping for TV, Hi-Fi, Radio, photographic and computer equipment? Excludes SFTs Bluewater 20.3% 212 59.8% 12 21.7% 15 10.4% 6 10.3% 7 4.3% 3 5.9% 8 4.5% 6 10.5% 3Horstead Retail Park 13.6% 143 2.8% 1 18.4% 13 15.7% 8 37.6% 27 19.0% 16 23.5% 34 21.9% 30 0.0% 0Chatham 13.2% 138 2.1% 0 15.2% 10 5.1% 3 29.0% 21 24.8% 20 35.3% 51 14.3% 19 7.5% 2Rochester 7.5% 78 4.5% 1 6.0% 4 6.7% 4 14.1% 10 10.5% 9 4.3% 6 21.1% 29 3.2% 1Crayford 4.7% 49 1.2% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Gravesend 3.8% 39 5.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Lakeside 3.3% 35 1.2% 0 2.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 2 0.0% 0Gillingham 3.1% 33 0.0% 0 1.0% 1 0.0% 0 2.0% 1 13.3% 11 3.2% 5 9.5% 13 2.5% 1Maidstone 3.1% 32 1.2% 0 3.8% 3 16.0% 9 0.9% 1 1.0% 1 4.4% 6 4.6% 6 0.0% 0Dartford 3.0% 31 4.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Gillingham Retail Park 2.8% 29 0.0% 0 1.0% 1 3.9% 2 2.4% 2 6.3% 5 5.9% 8 4.1% 6 6.7% 2Medway Valley Leisure
Park, Strood 2.3% 24 0.0% 0 14.3% 10 0.0% 0 2.0% 1 4.4% 4 1.6% 2 0.0% 0 0.0% 0
Sevenoaks 2.1% 22 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 2 1.6% 2 0.0% 0 0.0% 0Hempstead Valley 2.0% 21 0.0% 0 0.0% 0 0.0% 0 0.0% 0 7.4% 6 5.4% 8 4.4% 6 5.0% 1Strood Retail Park, Strood 1.9% 20 0.0% 0 12.4% 9 2.7% 1 0.9% 1 0.0% 0 2.1% 3 0.0% 0 0.0% 0Tower Retail Park, Crayford 1.7% 18 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0South Aylesford Retail Park,
Aylesford 1.4% 15 1.9% 0 0.0% 0 24.1% 13 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Rainham 1.2% 13 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.1% 2 1.5% 2 5.5% 8 0.0% 0Sittingbourne 1.2% 12 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 1.6% 2 1.8% 2 29.9% 7Sainsbury's Superstore,
Wingfield Bank, Northfleet, Gravesend , DA11 8JH
1.0% 10 0.9% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Other Centres outside Survey Area
0.9% 9 2.1% 0 0.0% 0 1.3% 1 0.0% 0 1.0% 1 2.1% 3 1.8% 2 1.0% 0
Imperial Retail Park, Gravesend
0.9% 9 5.0% 1 1.0% 1 2.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Sittingbourne Retail Park, Sittingbourne
0.7% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 30.4% 7
Aylesford 0.5% 5 3.8% 1 0.0% 0 7.8% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1Tesco Gillingham Kent
Extra, Courteney Road, Gillingham, ME8 0GX
0.5% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 3.2% 4 0.0% 0
Bexleyheath 0.4% 4 1.2% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0ASDA Superstore, Imperial
Bsuiness and Retail Park, Thames Way, Northfleet , Gravesend, DA11 0DQ
0.3% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Sainsbury's Superstore, Hempstead Valley Drive, Hempstead, Gillingham, ME7 3PQ
0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 1.3% 2 0.0% 0
by Zone (Part 2 of 2) Gravesham & Medway Household Survey Page 31 Weighted: for GVA February 2015
Total Zone 08 Zone 09 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Zone 15
080215 NEMS market research
Sevenoaks Retail Park, Sevenoaks
0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Other Centres inside Survey Area - Zone 5
0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Ashford Designer Outlet 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0ASDA Superstore, 387
Maidstone Road, Chatham, ME5 9SE
0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.7% 1 0.0% 0 0.0% 0
Prospect Place Retail Park, Dartford
0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Central London 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0ASDA Superstore,
Crossways Boulevard, Greenhithe
0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Orpington 0.2% 2 2.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0ASDA Superstore, London
Road, Swanley 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Larkfield 0.1% 1 0.0% 0 0.0% 0 2.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Strood 0.1% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Strood Superstore, Charles
Street, Strood, ME2 2DE 0.1% 1 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Tesco Superstore, The Brook, Chatham, ME4 4NZ
0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Bromley 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0ASDA Living, Saint Peter's
Street, Maidstone, ME16 0SR
0.1% 1 0.0% 0 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Other Centres inside Survey Area - Zone 11
0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Royal Tunbridge Wells 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Sainsbury's Superstore,
Avenue of Remembrance , Sittingbourne , ME10 4DN
0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 0
Weighted base: 1048 20 69 54 72 82 145 135 24Sample: 1026 66 66 62 80 72 70 68 64
by Zone (Part 2 of 2) Gravesham & Medway Household Survey Page 32 Weighted: for GVA February 2015
Total Zone 08 Zone 09 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Zone 15
080215 NEMS market research
Q10A Which internet / home delivery retailer do you use most often for your household's shopping for TV, Hi-Fi, radio, photographic and computer equipment? Those who use the internet for their TV, Hi-Fi, Radio, photographic and computer equipment at Q10 Currys 16.7% 34 20.0% 1 28.6% 6 30.3% 3 16.5% 1 0.0% 0 19.4% 5 18.8% 3 27.5% 2Amazon 13.0% 26 18.1% 1 24.3% 5 8.2% 1 14.4% 1 0.0% 0 0.0% 0 15.2% 3 8.7% 1John Lewis 9.0% 18 20.7% 1 3.2% 1 6.1% 1 7.2% 1 9.7% 1 18.1% 4 16.3% 3 9.7% 1Appliances Online (AO) 6.5% 13 12.7% 1 0.0% 0 6.1% 1 7.2% 1 9.7% 1 10.5% 2 0.0% 0 9.7% 1Direct from manufcturer 3.1% 6 0.0% 0 0.0% 0 19.9% 2 9.8% 1 0.0% 0 0.0% 0 0.0% 0 4.2% 0Argos 2.7% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 7.6% 2 0.0% 0 0.0% 0Other 2.6% 5 0.0% 0 3.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Ebay 1.8% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.2% 0Tesco 1.4% 3 0.0% 0 0.0% 0 0.0% 0 7.2% 1 7.1% 1 6.2% 1 0.0% 0 0.0% 0(Don't know / varies) 43.2% 88 28.5% 1 40.7% 9 29.4% 2 37.6% 3 73.5% 8 38.2% 9 49.7% 9 36.1% 3Weighted base: 204 5 21 8 9 11 23 18 8Sample: 210 16 19 11 10 10 12 10 20
by Zone (Part 2 of 2) Gravesham & Medway Household Survey Page 33 Weighted: for GVA February 2015
Total Zone 08 Zone 09 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Zone 15
080215 NEMS market research
Q11 At which centre or store do you do most of your household's shopping on goods for personal care, such as soaps, beauty products, medical goods? Excludes SFTs Gravesend 13.3% 175 25.2% 7 3.0% 3 2.0% 1 1.8% 1 0.0% 0 0.0% 0 1.5% 3 0.0% 0Chatham 12.2% 161 0.0% 0 6.8% 6 14.3% 10 50.2% 41 10.0% 10 47.9% 79 6.0% 11 0.0% 0Bluewater 11.5% 151 35.4% 9 10.4% 9 15.4% 10 2.5% 2 1.8% 2 3.7% 6 0.0% 0 3.0% 1Gillingham 9.1% 120 0.0% 0 0.0% 0 1.6% 1 2.2% 2 57.7% 56 2.5% 4 30.1% 54 2.0% 1Hempstead Valley 8.2% 108 1.9% 0 3.9% 3 2.6% 2 5.4% 4 7.7% 8 14.0% 23 32.5% 58 20.1% 7Dartford 5.4% 71 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Strood 4.8% 63 0.0% 0 46.7% 40 5.8% 4 1.8% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0ASDA Superstore, Imperial
Bsuiness and Retail Park, Thames Way, Northfleet , Gravesend, DA11 0DQ
3.9% 51 6.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 0
Sainsbury's Superstore, Wingfield Bank, Northfleet, Gravesend , DA11 8JH
3.0% 40 13.5% 3 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 1.3% 2 0.0% 0
ASDA Superstore, 387 Maidstone Road, Chatham, ME5 9SE
2.5% 33 0.0% 0 1.1% 1 3.4% 2 8.5% 7 0.0% 0 13.8% 23 0.0% 0 0.0% 0
ASDA Superstore, Crossways Boulevard, Greenhithe
2.3% 30 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Rainham 2.2% 29 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 13.7% 25 11.0% 4Rochester 2.1% 28 1.5% 0 0.8% 1 4.1% 3 21.1% 17 0.0% 0 2.3% 4 0.0% 0 0.0% 0Tesco Gillingham Kent
Extra, Courteney Road, Gillingham, ME8 0GX
2.0% 26 0.0% 0 0.0% 0 1.7% 1 0.0% 0 8.3% 8 1.5% 2 6.0% 11 6.2% 2
Maidstone 1.9% 25 0.0% 0 0.0% 0 18.1% 12 2.5% 2 0.0% 0 5.1% 8 0.0% 0 1.0% 0Sainsbury's Superstore,
Hempstead Valley Drive, Hempstead, Gillingham, ME7 3PQ
1.3% 17 0.0% 0 0.0% 0 0.0% 0 1.8% 1 5.3% 5 1.8% 3 3.3% 6 1.5% 1
Strood Retail Park, Strood 1.2% 16 0.0% 0 16.0% 14 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Imperial Retail Park,
Gravesend 1.2% 16 0.9% 0 0.0% 0 1.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Other Centres outside Survey Area
1.1% 15 2.0% 1 0.0% 0 3.1% 2 0.0% 0 1.1% 1 0.0% 0 0.9% 2 0.0% 0
Sittingbourne 1.1% 15 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 37.7% 13Sevenoaks 1.1% 14 0.9% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Other Centres inside Survey
Area - Zone 4 0.7% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Gillingham Retail Park 0.6% 8 0.0% 0 0.0% 0 1.0% 1 0.0% 0 5.1% 5 0.9% 1 0.7% 1 0.0% 0Central London 0.6% 7 0.0% 0 0.0% 0 0.0% 0 1.6% 1 0.0% 0 3.3% 6 0.0% 0 0.0% 0Strood Superstore, Charles
Street, Strood, ME2 2DE 0.5% 7 0.0% 0 5.5% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
by Zone (Part 2 of 2) Gravesham & Medway Household Survey Page 34 Weighted: for GVA February 2015
Total Zone 08 Zone 09 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Zone 15
080215 NEMS market research
Morrisons, Coldharbour Road, Northfleet, Gravesend
0.5% 6 2.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Swanley 0.4% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Snodland 0.4% 5 0.0% 0 0.0% 0 7.6% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Medway Valley Leisure
Park, Strood 0.4% 5 0.0% 0 2.1% 2 1.8% 1 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0
Other Centres inside Survey Area - Zone 14
0.3% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.5% 4 0.0% 0
Prospect Place Retail Park, Dartford
0.3% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Other Centres inside Survey Area - Zone 13
0.3% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.4% 4 0.0% 0 0.0% 0
Other Centres inside Survey Area - Zone 7
0.3% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Other Centres inside Survey Area - Zone 10
0.3% 3 0.0% 0 0.0% 0 5.1% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Meopham 0.3% 3 6.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Larkfield 0.3% 3 0.0% 0 0.0% 0 4.9% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Longfield 0.2% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0ASDA Superstore, Mill
Way, Trinity Trading Estate, Sittingbourne, ME10 2PD
0.2% 3 1.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 7.2% 3
West Malling 0.2% 3 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0ASDA Superstore, London
Road, Swanley 0.2% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Sainsbury's Superstore, Pentagon Shopping Centre, 68-72 The Pentagon, Chatham , ME4 4HP
0.2% 3 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 2 0.0% 0
Other Centres inside Survey Area - Zone 3
0.2% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Sainsbury's Superstore, Avenue of Remembrance , Sittingbourne , ME10 4DN
0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.0% 2
Other Centres inside Survey Area - Zone 9
0.2% 2 0.0% 0 2.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
ASDA Superstore, 1 Alexander Grove, Kingshill, ME19 4SZ
0.2% 2 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Sainsbury's Superstore, Mills Road, Aylesford, Quarry Wood Ind. Estate, ME20 7NA
0.1% 2 1.5% 0 0.0% 0 2.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Bromley 0.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
by Zone (Part 2 of 2) Gravesham & Medway Household Survey Page 35 Weighted: for GVA February 2015
Total Zone 08 Zone 09 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Zone 15
080215 NEMS market research
Other Centres inside Survey Area - Zone 12
0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0
Dockside Outlet Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0Lakeside 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Sittingbourne Retail Park,
Sittingbourne 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.5% 1
Tesco Superstore, The Brook, Chatham, ME4 4NZ
0.0% 1 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Other Centres inside Survey Area - Zone 2
0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Other Centres inside Survey Area - Zone 15
0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 0
Other Centres inside Survey Area - Zone 8
0.0% 0 0.9% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Weighted base: 1318 26 86 68 81 98 166 180 35Sample: 1304 88 81 84 90 84 80 91 94 Q11A Which internet / home delivery retailer do you use most often for your household's shopping for personal care, such as soaps, beauty products, medical goods? Those who use the internet for their personal care and luxury goods shopping at Q11 Tesco 24.1% 12 32.0% 0 83.1% 4 63.5% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 24.4% 1Other 20.3% 10 30.2% 0 0.0% 0 36.5% 1 0.0% 0 0.0% 0 39.0% 2 94.3% 3 14.5% 0QVC 16.7% 9 0.0% 0 16.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 14.5% 0Asda 13.4% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 42.4% 2 0.0% 0 0.0% 0Sainsbury’s 5.0% 3 18.9% 0 0.0% 0 0.0% 0 38.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0Avon 3.8% 2 0.0% 0 0.0% 0 0.0% 0 18.3% 1 0.0% 0 18.5% 1 0.0% 0 0.0% 0Boots 2.0% 1 18.9% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.7% 0 14.5% 0(Don't know / varies) 14.6% 8 0.0% 0 0.0% 0 0.0% 0 43.1% 1 0.0% 0 0.0% 0 0.0% 0 32.1% 1Weighted base: 52 1 5 4 3 0 6 3 2Sample: 56 4 4 3 4 0 3 3 6
by Zone (Part 2 of 2) Gravesham & Medway Household Survey Page 36 Weighted: for GVA February 2015
Total Zone 08 Zone 09 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Zone 15
080215 NEMS market research
Q12 At which centre or store do you do most of your household's shopping on goods for recreational and luxury goods including books, games, sports, pets and pet products, bicycles, jewellery? Excludes SFTs Bluewater 31.1% 233 65.8% 10 20.4% 10 26.5% 10 21.3% 9 5.7% 3 20.0% 22 6.1% 5 9.6% 2Chatham 13.9% 104 0.0% 0 24.5% 12 10.8% 4 45.4% 20 19.5% 10 36.6% 41 11.3% 9 2.9% 1Gravesend 8.1% 60 16.8% 2 7.1% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Gillingham 6.5% 49 0.0% 0 0.0% 0 1.8% 1 0.0% 0 44.5% 22 1.3% 1 28.5% 24 2.0% 0Hempstead Valley 5.4% 41 0.0% 0 1.3% 1 2.8% 1 1.4% 1 6.3% 3 8.7% 10 25.9% 22 20.4% 4Dartford 5.1% 38 0.0% 0 2.8% 1 0.0% 0 0.0% 0 0.0% 0 2.2% 2 0.0% 0 0.0% 0Maidstone 3.8% 29 0.0% 0 1.3% 1 22.8% 9 4.7% 2 2.2% 1 11.0% 12 0.0% 0 3.9% 1ASDA Superstore, Imperial
Bsuiness and Retail Park, Thames Way, Northfleet , Gravesend, DA11 0DQ
2.6% 19 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Strood Retail Park, Strood 1.9% 14 0.0% 0 25.9% 13 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Lakeside 1.9% 14 2.9% 0 0.0% 0 0.0% 0 0.0% 0 3.4% 2 2.0% 2 0.0% 0 0.0% 0Gillingham Retail Park 1.5% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.4% 2 0.0% 0 10.7% 9 0.0% 0Tesco Gillingham Kent
Extra, Courteney Road, Gillingham, ME8 0GX
1.3% 10 0.0% 0 0.0% 0 4.4% 2 0.0% 0 5.6% 3 0.0% 0 6.6% 6 0.0% 0
Horstead Retail Park 1.3% 10 0.0% 0 3.1% 2 5.9% 2 6.1% 3 0.0% 0 2.7% 3 0.0% 0 0.0% 0Crayford 1.3% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0ASDA Superstore, 387
Maidstone Road, Chatham, ME5 9SE
1.3% 10 0.0% 0 0.0% 0 0.0% 0 6.6% 3 0.0% 0 6.1% 7 0.0% 0 0.0% 0
Strood 1.2% 9 3.5% 1 7.5% 4 1.3% 1 1.9% 1 0.0% 0 2.2% 2 0.0% 0 0.0% 0Rochester 1.1% 9 0.0% 0 0.0% 0 1.8% 1 9.7% 4 0.0% 0 2.3% 3 0.0% 0 0.0% 0Sittingbourne 1.0% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 44.2% 8Central London 1.0% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0 0.0% 0Tower Retail Park, Crayford 0.9% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Rainham 0.9% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 7.7% 6 0.0% 0Sevenoaks 0.8% 6 2.6% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Medway Valley Leisure
Park, Strood 0.8% 6 0.0% 0 6.1% 3 3.8% 1 0.0% 0 2.2% 1 0.0% 0 0.0% 0 0.0% 0
ASDA Superstore, Crossways Boulevard, Greenhithe
0.7% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Imperial Retail Park, Gravesend
0.7% 5 0.0% 0 0.0% 0 2.8% 1 0.0% 0 1.6% 1 0.0% 0 0.0% 0 0.0% 0
Other Centres outside Survey Area
0.6% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.2% 1 0.0% 0 0.0% 0 0.0% 0
Sainsbury's Superstore, Wingfield Bank, Northfleet, Gravesend , DA11 8JH
0.5% 4 1.7% 0 0.0% 0 1.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Ashford Designer Outlet 0.4% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.3% 3 0.0% 0Westfield Stratford City 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0 1.4% 0
by Zone (Part 2 of 2) Gravesham & Medway Household Survey Page 37 Weighted: for GVA February 2015
Total Zone 08 Zone 09 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Zone 15
080215 NEMS market research
Dockside Outlet Centre 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.2% 1 1.0% 1 0.0% 0 1.4% 0Aylesford 0.3% 2 0.0% 0 0.0% 0 3.8% 1 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0South Aylesford Retail Park,
Aylesford 0.2% 2 2.8% 0 0.0% 0 3.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Other Centres inside Survey Area - Zone 10
0.2% 1 0.0% 0 0.0% 0 3.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
ASDA Superstore, Mill Way, Trinity Trading Estate, Sittingbourne, ME10 2PD
0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 7.5% 1
Canterbury 0.1% 1 0.0% 0 0.0% 0 2.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Larkfield 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Sainsbury's Superstore,
Hempstead Valley Drive, Hempstead, Gillingham, ME7 3PQ
0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 0
Tesco Superstore, The Brook, Chatham, ME4 4NZ
0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Bromley 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0West Malling 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.3% 1Sittingbourne Retail Park,
Sittingbourne 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 0
Other Centres inside Survey Area - Zone 6
0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Bexleyheath 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Other Centres inside Survey
Area - Zone 8 0.0% 0 1.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Longfield 0.0% 0 1.2% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Meopham 0.0% 0 1.2% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Weighted base: 749 15 51 38 43 49 112 83 17Sample: 704 50 45 41 47 41 53 40 44 Q12A Which internet / home delivery retailer do you use most often for your household's shopping for recreational goods? Those who use the internet for their recreational goods shopping at Q12 Amazon 63.5% 210 81.5% 5 65.0% 9 71.6% 10 72.4% 13 94.8% 20 40.3% 14 59.0% 36 70.7% 8Ebay 5.5% 18 5.8% 0 0.0% 0 12.8% 2 0.0% 0 0.0% 0 7.0% 2 5.5% 3 0.0% 0Other 4.0% 13 2.7% 0 10.4% 1 0.0% 0 14.2% 3 0.0% 0 0.0% 0 5.5% 3 5.1% 1Tesco 0.9% 3 0.0% 0 11.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.9% 1(Don't know / varies) 26.1% 86 10.0% 1 13.3% 2 15.6% 2 13.5% 2 5.2% 1 52.7% 19 30.0% 18 19.4% 2Weighted base: 331 6 14 15 18 21 35 61 11Sample: 319 22 12 18 17 16 17 30 25
by Zone (Part 2 of 2) Gravesham & Medway Household Survey Page 38 Weighted: for GVA February 2015
Total Zone 08 Zone 09 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Zone 15
080215 NEMS market research
Q13 Which of the following centres do you visit most often? [PR] Chatham 14.1% 211 1.5% 0 13.0% 14 11.8% 10 42.9% 39 12.7% 14 47.5% 95 6.4% 12 4.9% 2Gravesend 26.4% 396 61.1% 17 3.5% 4 3.6% 3 5.4% 5 1.0% 1 1.8% 4 0.0% 0 1.5% 1Gillingham 5.8% 87 0.0% 0 0.0% 0 0.0% 0 0.0% 0 44.6% 51 0.7% 1 17.4% 32 2.8% 1Rainham 2.0% 30 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.7% 1 11.9% 22 11.8% 5Hempstead Valley Shopping
Centre 21.0% 315 2.7% 1 6.9% 7 24.5% 20 16.8% 15 35.9% 41 39.6% 79 62.2% 115 59.9% 24
Rochester 3.0% 46 0.9% 0 7.5% 8 9.5% 8 16.8% 15 0.0% 0 1.8% 4 0.0% 0 0.6% 0Strood 9.5% 143 3.4% 1 66.4% 69 24.4% 20 12.4% 11 0.7% 1 2.3% 5 2.0% 4 0.9% 0(Don't visit any of these) 18.2% 273 30.4% 8 2.6% 3 26.2% 21 5.8% 5 4.5% 5 5.6% 11 0.0% 0 17.6% 7Weighted base: 1501 27 104 82 90 113 199 185 40Sample: 1501 94 100 100 101 100 100 97 105 Q14 How often do you shop in (CENTRE MENTIONED AT Q13)? Those who mentioned a centre at Q13 Daily 2.7% 33 2.1% 0 4.0% 4 3.5% 2 0.0% 0 8.4% 9 0.6% 1 5.2% 10 0.0% 05-6 times a week 1.0% 12 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 2.9% 5 0.8% 04 times a week 1.4% 17 0.0% 0 3.0% 3 1.8% 1 0.7% 1 1.7% 2 2.1% 4 1.3% 2 0.0% 03 times a week 3.5% 43 3.4% 1 8.3% 8 1.7% 1 7.0% 6 3.9% 4 2.5% 5 2.0% 4 1.8% 1Twice a week 12.0% 147 8.7% 2 18.3% 19 3.5% 2 16.3% 14 21.5% 23 11.4% 21 18.8% 35 3.4% 1Once a week 36.4% 447 34.0% 7 40.5% 41 41.3% 25 43.7% 37 32.4% 35 33.5% 63 49.2% 91 30.0% 10Once every 2 weeks 17.2% 211 16.9% 3 9.1% 9 19.6% 12 17.0% 14 8.7% 9 23.3% 44 10.8% 20 23.0% 8Once a month 15.1% 186 24.3% 5 9.8% 10 16.0% 10 7.8% 7 14.8% 16 15.2% 29 8.9% 16 16.7% 5Less often 8.5% 105 7.3% 1 3.8% 4 10.7% 6 5.6% 5 4.2% 5 9.5% 18 0.6% 1 19.4% 6Never 0.8% 10 1.3% 0 1.5% 2 2.0% 1 0.0% 0 1.6% 2 0.0% 0 0.0% 0 4.2% 1(Don't know / varies) 1.4% 17 2.0% 0 0.7% 1 0.0% 0 1.9% 2 2.0% 2 1.8% 3 0.2% 0 0.8% 0Weighted base: 1228 19 101 60 85 108 188 185 33Sample: 1198 66 97 71 95 95 94 97 87
by Zone (Part 2 of 2) Gravesham & Medway Household Survey Page 39 Weighted: for GVA February 2015
Total Zone 08 Zone 09 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Zone 15
080215 NEMS market research
Q15 What is usually the main purpose of your trip to (CENTRE MENTIONED AT Q13)? Those who mentioned a centre at Q13 Food shopping 46.5% 571 28.5% 5 61.1% 62 49.9% 30 46.3% 39 45.3% 49 33.7% 63 56.0% 104 39.2% 13Non-food shopping 35.6% 437 37.2% 7 27.3% 28 34.7% 21 32.1% 27 40.7% 44 48.2% 91 31.8% 59 39.2% 13Daytime eating / drinking 2.2% 27 4.7% 1 2.1% 2 2.9% 2 6.2% 5 2.5% 3 0.6% 1 2.0% 4 6.9% 2Evening eating / drinking 0.4% 4 0.0% 0 0.0% 0 2.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Financial services 6.4% 79 23.6% 5 4.6% 5 3.8% 2 5.4% 5 4.8% 5 6.4% 12 3.0% 6 0.0% 0Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Window shopping /
browsing 1.8% 22 2.2% 0 0.0% 0 0.8% 1 1.7% 1 2.1% 2 3.9% 7 1.5% 3 3.3% 1
Work 1.4% 17 0.0% 0 0.9% 1 1.8% 1 0.0% 0 1.6% 2 0.8% 1 1.3% 2 1.8% 1Leisure activity 0.9% 11 0.0% 0 2.9% 3 0.8% 1 2.7% 2 0.0% 0 0.0% 0 1.4% 3 3.2% 1Medical appointment 0.7% 8 1.9% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 1.8% 1Personal service 1.0% 12 0.0% 0 0.0% 0 0.8% 1 1.0% 1 0.0% 0 2.5% 5 0.0% 0 1.0% 0Visiting friends and family 1.0% 12 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.6% 1 1.4% 3 1.8% 1Visit library 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don't know / varies) 2.2% 27 2.0% 0 1.1% 1 2.0% 1 2.9% 2 3.0% 3 2.8% 5 1.5% 3 1.8% 1Weighted base: 1228 19 101 60 85 108 188 185 33Sample: 1198 66 97 71 95 95 94 97 87 Q16 Why else do you visit (CENTRE MENTIONED AT Q13)? [MR] Those who mentioned a centre at Q13 Food shopping 13.3% 164 16.8% 3 11.1% 11 10.7% 6 19.9% 17 19.2% 21 11.5% 22 15.1% 28 12.8% 4Non-food shopping 32.3% 397 24.9% 5 26.4% 27 26.4% 16 35.3% 30 34.8% 38 30.3% 57 46.5% 86 35.0% 11Daytime eating / drinking 7.7% 94 2.9% 1 11.4% 11 1.1% 1 20.4% 17 3.4% 4 10.7% 20 7.2% 13 3.9% 1Evening eating / drinking 2.2% 26 0.0% 0 2.1% 2 2.4% 1 3.1% 3 1.7% 2 4.5% 8 0.8% 2 0.0% 0Financial services 10.2% 125 12.1% 2 22.6% 23 13.4% 8 5.8% 5 10.1% 11 5.7% 11 7.9% 15 3.9% 1Other 0.3% 3 2.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 2 0.0% 0Window shopping /
browsing 0.5% 7 0.0% 0 0.0% 0 3.8% 2 1.0% 1 0.7% 1 0.0% 0 0.0% 0 0.0% 0
Work 0.4% 5 1.3% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Leisure activity 2.6% 32 2.7% 1 2.2% 2 1.8% 1 2.8% 2 5.2% 6 1.3% 2 1.8% 3 0.0% 0Medical appointment 0.4% 5 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 1.4% 3 0.7% 1 0.0% 0Personal service 1.0% 12 0.9% 0 0.7% 1 0.0% 0 1.7% 1 0.0% 0 4.5% 8 0.1% 0 0.0% 0Visiting friends and family 1.0% 13 2.1% 0 0.0% 0 2.6% 2 0.0% 0 0.0% 0 1.8% 3 0.0% 0 0.0% 0Visit library 0.6% 7 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(No other reason) 41.7% 512 44.7% 9 44.7% 45 51.0% 31 30.6% 26 32.0% 35 45.6% 86 34.2% 63 49.3% 16Weighted base: 1228 19 101 60 85 108 188 185 33Sample: 1198 66 97 71 95 95 94 97 87
by Zone (Part 2 of 2) Gravesham & Medway Household Survey Page 40 Weighted: for GVA February 2015
Total Zone 08 Zone 09 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Zone 15
080215 NEMS market research
Q17 How often do you visit (CENTRE MENTIONED AT Q13)? Those who mentioned a centre at Q13 Daily 4.3% 53 3.4% 1 2.5% 2 1.1% 1 4.9% 4 12.9% 14 2.5% 5 3.8% 7 0.0% 05-6 times a week 1.3% 15 0.0% 0 1.8% 2 0.0% 0 2.1% 2 1.5% 2 0.0% 0 1.4% 3 0.8% 04 times a week 1.7% 21 2.1% 0 2.2% 2 2.6% 2 1.5% 1 2.3% 3 0.8% 1 2.8% 5 1.3% 03 times a week 3.7% 46 1.3% 0 7.2% 7 1.7% 1 4.9% 4 3.0% 3 6.0% 11 2.1% 4 2.5% 1Twice a week 11.3% 138 14.6% 3 12.6% 13 7.9% 5 20.3% 17 12.2% 13 8.4% 16 18.2% 34 5.8% 2Once a week 29.5% 362 24.8% 5 33.5% 34 30.5% 18 30.6% 26 18.3% 20 23.2% 43 47.8% 88 21.3% 7Once every 2 weeks 14.1% 173 11.2% 2 10.3% 10 16.6% 10 14.3% 12 13.2% 14 17.5% 33 8.7% 16 17.0% 6Once a month 14.8% 182 14.8% 3 8.8% 9 19.9% 12 11.8% 10 10.0% 11 19.0% 36 11.5% 21 19.4% 6Less often 10.5% 129 16.4% 3 15.9% 16 11.4% 7 7.8% 7 7.5% 8 11.1% 21 2.9% 5 22.7% 7(Don't know / varies) 8.8% 108 11.4% 2 5.3% 5 8.4% 5 1.9% 2 19.1% 21 11.6% 22 0.9% 2 9.2% 3Weighted base: 1228 19 101 60 85 108 188 185 33Sample: 1198 66 97 71 95 95 94 97 87
by Zone (Part 2 of 2) Gravesham & Medway Household Survey Page 41 Weighted: for GVA February 2015
Total Zone 08 Zone 09 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Zone 15
080215 NEMS market research
Q18 What do you like about (CENTRE MENTIONED AT Q13)? [MR] Those who mentioned a centre at Q13 Close to home 35.4% 434 29.6% 6 42.6% 43 19.6% 12 34.6% 30 40.0% 43 35.6% 67 39.8% 74 25.1% 8Nothing / very little 26.3% 323 40.9% 8 16.8% 17 22.0% 13 30.6% 26 28.6% 31 23.0% 43 17.8% 33 3.9% 1Easy to park 9.4% 116 4.5% 1 2.8% 3 10.1% 6 12.3% 10 11.2% 12 14.6% 27 15.2% 28 16.9% 5Good range of chain / well
known stores 8.5% 105 4.2% 1 8.4% 9 7.5% 5 8.1% 7 6.2% 7 14.6% 27 12.7% 23 21.0% 7
Free / cheap parking 6.9% 85 0.0% 0 4.3% 4 11.7% 7 3.4% 3 14.6% 16 10.5% 20 14.5% 27 20.5% 7Attractive environment 6.6% 81 10.1% 2 10.3% 10 5.2% 3 6.9% 6 1.0% 1 4.6% 9 8.3% 15 1.0% 0Good range of non-food
shops 6.2% 76 2.2% 0 6.4% 6 8.1% 5 2.3% 2 7.1% 8 7.1% 13 9.1% 17 10.1% 3
Compact/easy to get around 3.9% 48 0.0% 0 3.7% 4 10.6% 6 4.3% 4 0.0% 0 2.6% 5 7.4% 14 13.1% 4Historic environment 2.4% 30 5.6% 1 1.9% 2 6.1% 4 4.1% 4 0.0% 0 2.1% 4 3.4% 6 1.5% 1Good quality of shops 2.4% 29 1.3% 0 1.8% 2 5.1% 3 3.8% 3 1.7% 2 4.2% 8 0.6% 1 6.5% 2Good range of specialist /
independent stores 2.0% 24 2.2% 0 1.4% 1 7.8% 5 3.4% 3 1.6% 2 1.6% 3 0.0% 0 2.8% 1
Good foodstores 1.8% 22 1.3% 0 2.2% 2 8.9% 5 0.0% 0 0.0% 0 1.3% 2 1.5% 3 0.0% 0Covered shopping area 1.7% 21 0.0% 0 0.7% 1 3.1% 2 0.0% 0 3.5% 4 3.2% 6 2.4% 4 14.1% 5Familiarity / habit 1.5% 18 0.0% 0 2.7% 3 2.4% 1 1.2% 1 1.7% 2 1.4% 3 0.8% 2 0.8% 0Good layout / shops close
together 1.3% 16 0.0% 0 0.0% 0 3.2% 2 0.0% 0 0.0% 0 1.1% 2 4.6% 9 0.0% 0
Everything 1.2% 14 2.0% 0 1.8% 2 0.0% 0 0.0% 0 2.0% 2 0.6% 1 1.8% 3 2.2% 1Presence of specific retailer -
Marks & Spencer 1.1% 14 0.0% 0 0.0% 0 0.8% 1 1.5% 1 0.0% 0 3.0% 6 1.5% 3 10.8% 4
Safe / secure 1.1% 14 0.0% 0 0.7% 1 3.5% 2 3.4% 3 0.0% 0 2.6% 5 0.0% 0 1.0% 0Good places to eat 1.0% 12 2.2% 0 0.0% 0 1.8% 1 0.7% 1 0.0% 0 0.0% 0 1.4% 3 1.8% 1Good bus service / accessible
public transport 1.0% 12 0.0% 0 0.0% 0 0.0% 0 5.4% 5 1.0% 1 0.0% 0 1.3% 2 1.5% 1
Presence of specific retailer 0.9% 12 0.0% 0 0.7% 1 4.2% 3 1.0% 1 0.0% 0 0.0% 0 1.1% 2 0.8% 0Close to work / en route to
work 0.9% 11 2.1% 0 2.3% 2 0.0% 0 0.0% 0 3.2% 3 0.0% 0 0.0% 0 2.8% 1
Clean / litter free 0.8% 10 0.0% 0 0.0% 0 0.0% 0 3.0% 3 0.0% 0 0.6% 1 0.2% 0 4.0% 1Good leisure facilities (e.g.
leisure centres, cinema, health and fitness clubs, arts centres etc.)
0.7% 9 2.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 3 0.0% 0
Easily accessible by foot / cycle
0.7% 9 0.0% 0 0.0% 0 0.0% 0 4.3% 4 0.0% 0 2.4% 5 0.0% 0 0.0% 0
Not too busy or crowded 0.7% 9 0.0% 0 0.7% 1 1.8% 1 0.0% 0 0.7% 1 1.3% 2 0.8% 1 1.8% 1Good range of services (e.g.
bank, library, hairdresser etc.)
0.7% 9 0.0% 0 2.8% 3 0.0% 0 0.0% 0 0.0% 0 1.6% 3 0.0% 0 1.0% 0
Presence of specific retailer - Primark
0.7% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0
Good market 0.6% 7 0.0% 0 0.0% 0 0.8% 1 0.0% 0 1.0% 1 0.0% 0 1.4% 3 0.0% 0Pedestrianised areas 0.5% 6 2.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 1.3% 2 0.0% 0 0.8% 0
by Zone (Part 2 of 2) Gravesham & Medway Household Survey Page 42 Weighted: for GVA February 2015
Total Zone 08 Zone 09 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Zone 15
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Presence of specific retailer - Debenhams
0.5% 6 2.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.6% 3 0.0% 0 0.0% 0
Riverside environment 0.5% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Presence of specific retailer -
Wilkinsons 0.4% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Library 0.3% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 3 0.0% 0Presence of specific retailer -
Sainsbury's 0.3% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 1.3% 2 0.0% 0 0.8% 0
Accessible by rail 0.3% 3 1.3% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Low or discount prices 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Good for a day out 0.2% 2 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0Good road access 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 2 0.0% 0Good pubs / bars 0.1% 2 0.0% 0 0.0% 0 2.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Shops selling local or
fairtrade produce 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Good facilities (e.g. seating, toilets)
0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
(Don’t know) 1.3% 16 0.0% 0 1.8% 2 3.2% 2 1.9% 2 0.7% 1 0.9% 2 1.3% 2 0.8% 0Weighted base: 1228 19 101 60 85 108 188 185 33Sample: 1198 66 97 71 95 95 94 97 87
by Zone (Part 2 of 2) Gravesham & Medway Household Survey Page 43 Weighted: for GVA February 2015
Total Zone 08 Zone 09 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Zone 15
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Q19 What do you dislike about (CENTRE MENTIONED AT Q13)? [MR] Those who mentioned a centre at Q13 Nothing 48.5% 596 29.0% 6 43.9% 44 57.7% 35 44.6% 38 49.8% 54 49.6% 93 70.0% 130 80.3% 26Not enough choice of shops 12.8% 158 25.3% 5 8.3% 8 14.2% 9 10.5% 9 11.0% 12 11.7% 22 8.7% 16 4.3% 1Poor environment 6.4% 79 7.9% 2 9.3% 9 1.8% 1 11.3% 10 5.7% 6 6.1% 11 3.3% 6 0.0% 0Unsafe / poor security /
dangerous 5.5% 68 7.2% 1 2.1% 2 3.8% 2 9.9% 8 2.2% 2 2.1% 4 4.1% 8 0.8% 0
Poor quality shops 4.4% 54 3.2% 1 3.7% 4 1.9% 1 2.3% 2 2.7% 3 6.6% 12 4.8% 9 0.0% 0Too many shops of one type
- discount retailers (e.g. charity shops and £ shops)
4.0% 49 3.4% 1 2.1% 2 0.0% 0 3.5% 3 4.0% 4 1.2% 2 3.2% 6 0.0% 0
Not enough clothes shops 4.0% 49 2.2% 0 7.0% 7 5.6% 3 0.7% 1 2.5% 3 5.8% 11 1.8% 3 0.8% 0Vandals / hooligans 3.9% 48 3.8% 1 3.3% 3 0.8% 1 2.7% 2 4.9% 5 5.7% 11 1.4% 3 0.0% 0Too many vacant units 3.6% 44 7.9% 2 1.5% 2 5.8% 4 3.2% 3 6.3% 7 5.1% 10 0.0% 0 0.0% 0Cost of parking 3.0% 37 13.2% 3 1.1% 1 0.8% 1 0.0% 0 0.0% 0 0.8% 1 0.9% 2 4.4% 1Lack of parking 3.0% 37 3.6% 1 4.0% 4 7.9% 5 2.8% 2 1.7% 2 0.8% 1 3.7% 7 1.5% 1Everything 3.0% 36 2.0% 0 7.1% 7 0.0% 0 0.0% 0 8.7% 9 2.4% 4 0.0% 0 2.2% 1Litter / dirty / dogs 2.8% 35 7.0% 1 6.4% 7 0.0% 0 8.5% 7 1.7% 2 4.6% 9 0.0% 0 0.0% 0Traffic congestion 2.2% 27 2.7% 1 10.8% 11 1.1% 1 2.4% 2 0.0% 0 0.0% 0 0.9% 2 0.0% 0Not enough supermarket/
food shops 2.0% 24 1.3% 0 2.0% 2 0.0% 0 1.5% 1 0.0% 0 1.6% 3 1.7% 3 0.8% 0
No department store 1.6% 19 7.7% 1 1.3% 1 0.0% 0 0.0% 0 1.7% 2 1.3% 2 3.1% 6 0.0% 0Shops are too busy 0.7% 8 0.0% 0 0.0% 0 0.8% 1 0.0% 0 1.0% 1 1.3% 2 1.5% 3 2.1% 1Uneven paving 0.4% 5 0.0% 0 0.0% 0 0.8% 1 0.7% 1 0.0% 0 1.6% 3 0.0% 0 0.0% 0Too many shops of one type
- betting shops 0.4% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 1.0% 0
Difficult to cross streets 0.4% 5 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Poor bus service to centre 0.3% 4 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 1.4% 3 0.0% 0 0.0% 0Awkward car parks (layout) 0.3% 4 1.9% 0 0.0% 0 0.0% 0 2.0% 2 0.7% 1 0.0% 0 0.0% 0 0.0% 0Prices too high 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 3 0.0% 0Centre very windy 0.2% 3 1.3% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0Too few pubs, eating places
etc. 0.2% 3 0.0% 0 0.0% 0 1.8% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0
Difficult to get to 0.2% 3 0.0% 0 0.0% 0 0.0% 0 1.5% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 0Short opening hours/ no
facilities on Sundays 0.2% 2 1.3% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 2 0.0% 0 0.0% 0 0.0% 0
Lack of leisure, sports or cultural facilities
0.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0
Few traffic free areas 0.1% 2 2.7% 1 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Poor facilities (e.g. seating,
toilets) 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.8% 0
Too few service businesses (e.g. banks / building societies)
0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0
Lack of covered shopping area
0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
by Zone (Part 2 of 2) Gravesham & Medway Household Survey Page 44 Weighted: for GVA February 2015
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(Don't know) 1.9% 24 1.5% 0 1.1% 1 1.4% 1 2.4% 2 0.7% 1 3.9% 7 0.0% 0 0.0% 0Weighted base: 1228 19 101 60 85 108 188 185 33Sample: 1198 66 97 71 95 95 94 97 87
by Zone (Part 2 of 2) Gravesham & Medway Household Survey Page 45 Weighted: for GVA February 2015
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Q20 How do you think (CENTRE MENTIONED AT Q13) Town Centre could be improved? [MR] Those who mentioned a centre at Q13 No need to improve 26.4% 325 8.6% 2 26.2% 27 38.6% 23 20.1% 17 26.0% 28 32.4% 61 30.7% 57 59.7% 19Better choice of shops 17.1% 210 27.5% 5 16.6% 17 19.4% 12 11.5% 10 8.3% 9 11.8% 22 21.5% 40 8.7% 3More large shops/department
stores 12.9% 159 31.5% 6 0.9% 1 2.9% 2 10.6% 9 19.5% 21 12.7% 24 11.8% 22 4.1% 1
Better quality shops 7.6% 93 8.5% 2 6.9% 7 1.9% 1 9.6% 8 7.9% 9 3.1% 6 3.3% 6 0.0% 0Improve appearance /
environment 5.9% 73 11.4% 2 8.3% 8 0.0% 0 7.9% 7 5.1% 6 5.9% 11 5.1% 10 1.5% 1
More car parking 4.9% 60 6.3% 1 5.4% 5 4.9% 3 7.6% 7 3.3% 4 5.3% 10 1.5% 3 6.3% 2Better maintenance /
cleanliness 4.5% 56 4.2% 1 9.7% 10 0.0% 0 10.8% 9 2.7% 3 6.7% 13 2.9% 5 2.8% 1
Introduce a named retailer - Marks & Spencer
4.1% 51 9.5% 2 0.7% 1 0.8% 1 2.7% 2 0.7% 1 3.0% 6 0.6% 1 0.0% 0
Totally regenerate the centre 3.7% 45 5.6% 1 3.5% 4 5.5% 3 5.7% 5 5.8% 6 3.1% 6 2.2% 4 1.5% 1Improve security, including
CCTV 3.0% 37 0.9% 0 1.4% 1 1.1% 1 1.7% 1 3.7% 4 1.3% 2 2.7% 5 0.8% 0
Introduce a named retailer 2.9% 36 0.0% 0 0.0% 0 5.5% 3 2.7% 2 2.8% 3 2.6% 5 8.1% 15 0.0% 0Cheaper parking 2.5% 31 4.1% 1 1.1% 1 0.8% 1 0.0% 0 1.0% 1 0.0% 0 2.3% 4 1.5% 1More supermarkets / food
shops 2.3% 28 7.4% 1 3.2% 3 0.0% 0 2.3% 2 3.5% 4 2.4% 5 0.0% 0 0.8% 0
Fewer vacant units 1.3% 16 0.0% 0 0.0% 0 0.0% 0 2.1% 2 1.0% 1 2.1% 4 0.0% 0 0.0% 0Free parking 1.3% 16 4.4% 1 1.1% 1 0.0% 0 1.0% 1 1.0% 1 1.3% 2 0.0% 0 2.2% 1Greater choice of
independent retailers 1.2% 15 0.0% 0 0.0% 0 5.5% 3 0.7% 1 2.3% 2 0.6% 1 0.9% 2 1.8% 1
Improve signposting in centre
1.0% 12 0.0% 0 2.6% 3 0.0% 0 3.2% 3 0.0% 0 0.8% 1 1.3% 2 1.0% 0
More/better seating, toilets 0.9% 11 0.9% 0 1.3% 1 0.0% 0 0.0% 0 2.7% 3 1.2% 2 1.8% 3 0.8% 0Improve bus services / access 0.9% 11 2.7% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.6% 1 2.9% 5 0.0% 0Better facilities for
pedestrians (including pedestrian crossings)
0.8% 10 0.9% 0 5.0% 5 0.0% 0 1.0% 1 0.0% 0 1.6% 3 0.0% 0 0.0% 0
More pubs, restaurants, cafes 0.8% 10 2.7% 1 0.0% 0 3.6% 2 0.0% 0 0.0% 0 1.3% 2 1.5% 3 4.0% 1More traffic free areas
/pedestrianisation 0.8% 10 2.7% 1 1.3% 1 2.4% 1 1.0% 1 1.6% 2 0.8% 1 0.0% 0 0.8% 0
More leisure, sports or cultural facilities
0.6% 8 2.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 3 0.0% 0
Better facilities for youth 0.5% 7 0.0% 0 1.5% 2 0.0% 0 0.0% 0 0.0% 0 1.2% 2 0.0% 0 0.0% 0More disabled parking 0.4% 5 0.0% 0 0.7% 1 2.0% 1 0.0% 0 0.7% 1 0.0% 0 1.5% 3 0.0% 0Longer midweek opening
hours/more evening activities
0.2% 3 0.0% 0 1.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
More banks / building societies
0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0
Better market 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Longer opening hours on 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
by Zone (Part 2 of 2) Gravesham & Medway Household Survey Page 46 Weighted: for GVA February 2015
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Sunday (Don't know) 12.9% 159 13.8% 3 15.5% 16 15.4% 9 13.7% 12 13.6% 15 13.7% 26 10.2% 19 5.0% 2Weighted base: 1228 19 101 60 85 108 188 185 33Sample: 1198 66 97 71 95 95 94 97 87 Q21 Do you take part in any of the following leisure or cultural activities? [MR/PR] Daytime Cafes/Restaurants 39.0% 585 36.5% 10 35.6% 37 48.5% 40 36.4% 33 38.7% 44 38.6% 77 31.4% 58 41.7% 16Evening Restaurants 46.4% 696 55.4% 15 29.0% 30 48.9% 40 40.8% 37 43.6% 50 37.7% 75 40.2% 74 49.2% 19Pubs/Clubs 33.5% 503 35.0% 10 27.3% 28 39.5% 32 31.2% 28 31.0% 35 22.0% 44 35.2% 65 40.1% 16Cinema 54.2% 813 67.2% 18 40.9% 42 53.5% 44 57.5% 52 39.4% 45 43.5% 87 61.5% 114 45.8% 18Children's Soft Play Venues 9.5% 142 14.6% 4 7.9% 8 12.8% 10 7.1% 6 9.4% 11 8.0% 16 10.5% 19 15.4% 6Entertainment venues
(10-pin bowling, ice skating, bingo, etc.)
22.0% 330 25.1% 7 16.6% 17 20.0% 16 11.9% 11 12.7% 14 26.0% 52 10.8% 20 18.0% 7
Health and fitness clubs (gyms, leisure centres, swimming pools, etc.)
22.5% 338 32.0% 9 24.7% 26 17.8% 15 26.3% 24 16.3% 18 25.1% 50 17.3% 32 14.0% 6
Theatres / museums / arts centres / art galleries
41.9% 629 48.8% 13 28.2% 29 47.2% 39 46.5% 42 41.4% 47 42.1% 84 34.1% 63 48.7% 19
(None of these) 15.2% 228 10.3% 3 25.6% 27 18.3% 15 18.4% 17 16.7% 19 19.0% 38 12.4% 23 18.0% 7Weighted base: 1501 27 104 82 90 113 199 185 40Sample: 1501 94 100 100 101 100 100 97 105
by Zone (Part 2 of 2) Gravesham & Medway Household Survey Page 47 Weighted: for GVA February 2015
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Q22 What town centre do you visit most often for daytime cafes / restaurants? Those who visit daytime cafés / restaurants at Q21 Bluewater 18.8% 110 43.1% 4 28.6% 11 6.3% 2 6.9% 2 1.8% 1 6.2% 5 4.4% 3 6.7% 1Gravesend Town Centre 14.5% 85 18.0% 2 0.0% 0 3.0% 1 0.0% 0 0.0% 0 1.4% 1 2.0% 1 0.0% 0Chatham Town Centre 8.4% 49 0.0% 0 11.9% 4 9.1% 4 24.9% 8 17.2% 8 29.4% 23 0.0% 0 1.5% 0Rochester District Centre 7.7% 45 7.5% 1 15.1% 6 28.5% 11 42.0% 14 4.3% 2 5.4% 4 2.7% 2 0.0% 0Gillingham District Centre 5.8% 34 0.0% 0 0.0% 0 0.0% 0 1.9% 1 27.3% 12 9.4% 7 23.9% 14 1.5% 0Dartford Town Centre 5.3% 31 3.7% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 1 4.0% 3 0.0% 0 0.0% 0Hempstead Valley Shopping
Centre 4.8% 28 0.0% 0 4.1% 2 5.4% 2 4.4% 1 0.0% 0 13.0% 10 15.5% 9 21.1% 3
Maidstone Town Centre 4.8% 28 0.0% 0 2.5% 1 14.6% 6 3.8% 1 7.0% 3 14.5% 11 5.5% 3 6.2% 1Strood District Centre 3.3% 19 0.0% 0 23.5% 9 4.3% 2 0.0% 0 2.5% 1 3.0% 2 4.4% 3 0.0% 0Central London 3.0% 18 4.1% 0 1.8% 1 0.0% 0 8.6% 3 7.7% 3 1.4% 1 0.0% 0 5.4% 1Other Venues inside Survey
Area 2.8% 17 0.0% 0 0.0% 0 1.3% 1 0.0% 0 0.0% 0 9.4% 7 5.4% 3 3.1% 1
Rainham District Centre 2.6% 15 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 25.9% 15 0.0% 0Other Venues outside Survey
Area 2.0% 12 6.6% 1 4.3% 2 4.0% 2 1.9% 1 0.0% 0 0.0% 0 0.0% 0 3.6% 1
Sevenoaks Town Centre 1.4% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0West Malling Town Centre 1.2% 7 0.0% 0 0.0% 0 9.3% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Medway Valley Leisure
Park, Strood 1.0% 6 0.0% 0 2.5% 1 0.0% 0 0.0% 0 4.3% 2 0.0% 0 0.0% 0 0.0% 0
Sittingbourne District Centre 0.6% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1 15.7% 3Canterbury City Centre 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 11.9% 2Meopham Village 0.3% 2 5.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Crayford District Centre 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Longfield Village Centre 0.2% 1 1.8% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Bexleyheath Town Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don't know / varies) 10.7% 63 9.9% 1 5.7% 2 14.2% 6 5.7% 2 26.0% 11 3.0% 2 8.2% 5 23.4% 4Weighted base: 585 10 37 40 33 44 77 58 16Sample: 593 34 36 46 39 39 39 33 41
by Zone (Part 2 of 2) Gravesham & Medway Household Survey Page 48 Weighted: for GVA February 2015
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Q23 What town centre do you visit most often for evening restaurants? Those who visit evening restaurants at Q21 Bluewater 22.2% 154 31.9% 5 17.5% 5 7.7% 3 24.9% 9 10.5% 5 3.3% 2 5.7% 4 0.0% 0Rochester District Centre 11.5% 80 0.0% 0 38.1% 11 29.4% 12 35.2% 13 8.2% 4 16.8% 13 10.9% 8 5.7% 1Gravesend Town Centre 11.3% 78 9.5% 1 5.2% 2 4.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Maidstone Town Centre 7.6% 53 5.1% 1 10.3% 3 15.1% 6 19.5% 7 10.1% 5 17.9% 13 8.0% 6 10.2% 2Central London 5.4% 37 5.3% 1 2.2% 1 0.0% 0 2.3% 1 2.2% 1 23.5% 18 0.0% 0 1.8% 0Gillingham District Centre 4.6% 32 0.0% 0 0.0% 0 1.3% 1 0.0% 0 33.7% 17 9.8% 7 9.8% 7 0.0% 0Dartford Town Centre 3.3% 23 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Chatham Town Centre 3.3% 23 1.2% 0 0.0% 0 0.0% 0 9.6% 4 5.4% 3 9.3% 7 7.8% 6 9.9% 2Rainham District Centre 3.0% 21 0.0% 0 0.0% 0 3.6% 1 0.0% 0 4.4% 2 0.0% 0 21.3% 16 6.7% 1Other Venues outside Survey
Area 2.2% 15 5.7% 1 0.0% 0 10.1% 4 1.7% 1 0.0% 0 1.9% 1 1.6% 1 6.1% 1
Other Venues inside Survey Area
2.0% 14 1.6% 0 0.0% 0 1.3% 1 1.7% 1 0.0% 0 1.9% 1 0.0% 0 12.4% 2
Meopham Village 1.8% 13 25.9% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0West Malling Town Centre 1.5% 10 0.0% 0 0.0% 0 9.3% 4 0.0% 0 0.0% 0 0.0% 0 4.0% 3 3.7% 1Strood District Centre 1.3% 9 0.0% 0 11.9% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.5% 3 0.0% 0Sittingbourne District Centre 1.1% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.7% 2 0.0% 0 2.2% 2 21.4% 4Sevenoaks Town Centre 0.9% 6 1.6% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Longfield Village Centre 0.6% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Medway Valley Leisure
Park, Strood 0.5% 4 0.0% 0 6.3% 2 0.0% 0 0.0% 0 1.6% 1 0.0% 0 0.0% 0 0.0% 0
Canterbury City Centre 0.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.6% 1 0.0% 0 1.6% 1 2.6% 1Lakeside 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.0% 2 0.0% 0 0.0% 0Crayford District Centre 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Bexleyheath Town Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don't know / varies) 14.8% 103 12.3% 2 8.5% 3 18.0% 7 5.2% 2 18.6% 9 12.4% 9 23.8% 18 19.6% 4Weighted base: 696 15 30 40 37 50 75 74 19Sample: 690 53 27 42 38 40 35 41 45
by Zone (Part 2 of 2) Gravesham & Medway Household Survey Page 49 Weighted: for GVA February 2015
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Q24 What town centre do you visit most often for pubs/clubs? Those who visit pubs / clubs at Q21 Gravesend Town Centre 13.4% 67 12.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Rochester District Centre 12.4% 62 1.9% 0 39.1% 11 32.0% 10 50.0% 14 11.0% 4 24.9% 11 9.9% 6 0.0% 0Other Centres inside Survey
Area 9.4% 47 11.5% 1 10.4% 3 25.8% 8 6.3% 2 2.3% 1 2.5% 1 0.0% 0 12.5% 2
Gillingham District Centre 6.1% 31 0.0% 0 0.0% 0 2.1% 1 4.4% 1 49.8% 18 0.0% 0 16.5% 11 3.3% 1Dartford Town Centre 6.1% 31 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Chatham Town Centre 4.6% 23 0.0% 0 0.0% 0 0.0% 0 2.2% 1 10.2% 4 21.7% 9 7.6% 5 2.2% 0Other Centres outside Survey
Area 4.6% 23 13.3% 1 5.4% 2 5.3% 2 2.2% 1 4.9% 2 0.0% 0 0.0% 0 12.0% 2
Maidstone Town Centre 4.3% 22 13.2% 1 0.0% 0 14.7% 5 0.0% 0 3.1% 1 15.4% 7 1.8% 1 6.7% 1Rainham District Centre 4.3% 21 0.0% 0 0.0% 0 0.0% 0 2.2% 1 3.1% 1 7.0% 3 24.2% 16 5.3% 1Central London 3.3% 17 0.0% 0 5.6% 2 0.0% 0 7.2% 2 0.0% 0 7.0% 3 0.0% 0 0.0% 0Strood District Centre 2.4% 12 0.0% 0 20.4% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.8% 2 0.0% 0Meopham Village Centre 2.2% 11 30.6% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Sevenoaks Town Centre 2.0% 10 2.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0West Malling Town Centre 1.4% 7 0.0% 0 0.0% 0 8.1% 3 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0Cobham Village Centre 1.1% 5 0.0% 0 2.4% 1 2.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Sittingbourne District Centre 0.9% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 30.0% 5Bexleyheath Town Centre 0.8% 4 0.0% 0 0.0% 0 0.0% 0 9.4% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0Medway Valley Leisure
Park, Strood 0.7% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.3% 1 0.0% 0 2.5% 2 0.0% 0
Hempstead Valley Shopping Centre
0.7% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.2% 3 0.0% 0
Bluewater 0.5% 3 0.0% 0 5.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Lakeside 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.2% 2 0.0% 0 0.0% 0Greenhithe Town Centre 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don't know / varies) 18.2% 92 14.5% 1 11.8% 3 9.8% 3 16.2% 5 13.3% 5 16.4% 7 26.5% 17 28.0% 4Weighted base: 503 10 28 32 28 35 44 65 16Sample: 504 36 27 37 30 29 20 34 38
by Zone (Part 2 of 2) Gravesham & Medway Household Survey Page 50 Weighted: for GVA February 2015
Total Zone 08 Zone 09 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Zone 15
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Q25 Where do you go most often to visit the cinema? Those who visit the cinema at Q21 Showcase Cinemas,
Bluewater, DA9 9SG 40.0% 325 82.7% 15 13.1% 6 13.2% 6 15.3% 8 1.8% 1 6.9% 6 3.3% 4 5.3% 1
Odeon, Chatham, ME4 4LL 29.7% 241 1.0% 0 38.6% 16 18.4% 8 46.6% 24 68.7% 31 58.6% 51 67.6% 77 58.5% 11Cineworld, Medway Valley
Leisure Park, Strood, ME2 2SS
18.0% 147 11.3% 2 45.2% 19 56.0% 24 26.6% 14 13.5% 6 20.3% 18 17.5% 20 13.8% 2
Odeon, Maidstone, ME16 8RG
2.0% 16 0.0% 0 1.6% 1 2.4% 1 0.0% 0 0.0% 0 3.6% 3 4.5% 5 3.8% 1
The Woodville, Gravesend, DA12 1DD
1.7% 14 1.0% 0 0.0% 0 0.0% 0 0.0% 0 3.8% 2 0.0% 0 0.0% 0 0.0% 0
Cineworld, Bexleyheath, DA6 7LL
1.5% 12 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.4% 1 2.6% 2 0.0% 0 0.0% 0
Central Theatre Cinema, Gillingham, ME4 4AS
1.4% 11 2.0% 0 0.0% 0 0.0% 0 4.6% 2 5.9% 3 0.0% 0 4.1% 5 4.7% 1
Other Cinemas outside Survey Area
0.9% 7 0.0% 0 0.0% 0 1.6% 1 2.7% 1 3.9% 2 0.0% 0 0.0% 0 2.8% 1
New Century Cinema, Sittingbourne, ME10 4PG
0.2% 2 2.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.7% 1
Other Cinemas inside Survey Area
0.1% 1 0.0% 0 0.0% 0 2.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Vue, Lakeside, RM20 2ZW 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don't know / varies) 4.4% 36 0.0% 0 1.6% 1 6.1% 3 2.5% 1 0.0% 0 7.9% 7 3.0% 3 4.6% 1Weighted base: 813 18 42 44 52 45 87 114 18Sample: 755 62 37 48 56 37 42 51 46
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Total Zone 08 Zone 09 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Zone 15
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Q26 Where do you go most often to visit children soft play venues? Those who visit children's soft play venues at Q21 Rochester District Centre 21.3% 30 6.0% 0 0.0% 0 21.5% 2 9.6% 1 10.1% 1 14.3% 2 58.3% 11 13.1% 1Chatham Town Centre 12.0% 17 0.0% 0 18.6% 2 11.2% 1 13.0% 1 0.0% 0 61.0% 10 0.0% 0 0.0% 0Strood District Centre 8.9% 13 0.0% 0 56.2% 5 0.0% 0 27.4% 2 25.9% 3 0.0% 0 0.0% 0 0.0% 0Other Centres inside Survey
Area 6.1% 9 20.3% 1 17.1% 1 17.8% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Dartford Town Centre 5.4% 8 9.3% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Gillingham District Centre 5.2% 7 0.0% 0 8.1% 1 0.0% 0 0.0% 0 21.3% 2 9.2% 1 14.0% 3 0.0% 0Greenhithe Town Centre 5.2% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Maidstone Town Centre 4.2% 6 4.4% 0 0.0% 0 0.0% 0 0.0% 0 21.3% 2 15.5% 2 0.0% 0 17.3% 1Other Centres outside Survey
Area 4.1% 6 0.0% 0 0.0% 0 20.5% 2 9.6% 1 0.0% 0 0.0% 0 0.0% 0 14.3% 1
Gravesend Town Centre 3.8% 5 19.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Medway Valley Leisure
Park, Strood 2.8% 4 0.0% 0 0.0% 0 13.9% 1 13.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Sittingbourne District Centre 1.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 37.7% 2Rainham District Centre 1.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 21.3% 2 0.0% 0 0.0% 0 0.0% 0Bluewater 0.4% 1 4.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Crayford District Centre 0.4% 1 0.0% 0 0.0% 0 4.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0West Malling Town Centre 0.3% 0 10.2% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Bexleyheath Town Centre 0.3% 0 9.3% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Central London 0.1% 0 4.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don't know / varies) 16.4% 23 12.0% 0 0.0% 0 10.3% 1 27.4% 2 0.0% 0 0.0% 0 27.7% 5 17.7% 1Weighted base: 142 4 8 10 6 11 16 19 6Sample: 136 13 7 10 6 6 7 10 13
by Zone (Part 2 of 2) Gravesham & Medway Household Survey Page 52 Weighted: for GVA February 2015
Total Zone 08 Zone 09 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Zone 15
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Q27 Which entertainment venues do you visit most often? Those who visit entertainment venues at Q21 AMF Bowling, Gravesend,
DA11 0DQ 48.0% 158 68.5% 5 28.8% 5 0.0% 0 0.0% 0 7.5% 1 0.0% 0 13.6% 3 3.5% 0
Hollywood Bowl, Medway Leisure Centre, ME2 2SS
17.3% 57 11.6% 1 50.0% 9 51.3% 8 5.8% 1 0.0% 0 43.3% 22 38.6% 8 23.8% 2
FA Bowling, 100-102 Pentagon Shopping Centre, Chatham, ME4 4HY
7.0% 23 0.0% 0 3.9% 1 0.0% 0 21.0% 2 31.9% 5 16.6% 9 26.2% 5 16.4% 1
Hollywood Bowl, Maidstone, ME16 8SF
6.7% 22 0.0% 0 0.0% 0 31.0% 5 16.4% 2 23.3% 3 9.2% 5 0.0% 0 36.4% 3
Other Venues outside Survey Area
4.9% 16 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1 0.0% 0 0.0% 0
Other Venues inside Survey Area
3.1% 10 12.5% 1 3.9% 1 0.0% 0 7.8% 1 0.0% 0 6.0% 3 0.0% 0 3.5% 0
Lordswood Bowling Centre, Chatham, ME5 8TR
2.8% 9 0.0% 0 0.0% 0 0.0% 0 13.2% 1 0.0% 0 10.7% 6 11.9% 2 0.0% 0
Gala Bingo, Chatham, ME4 4NR
2.6% 9 0.0% 0 0.0% 0 0.0% 0 13.6% 1 22.2% 3 4.8% 2 7.8% 2 0.0% 0
Gala Bingo, Rochester, ME2 2SS
0.9% 3 7.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Silver Blades Ice Rink, Gillingham , ME8 0SJ
0.9% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.5% 2 0.0% 0 8.1% 1
(Don't know / varies) 5.7% 19 0.0% 0 13.4% 2 17.7% 3 22.2% 2 15.0% 2 2.8% 1 1.9% 0 8.3% 1Weighted base: 330 7 17 16 11 14 52 20 7Sample: 281 19 13 15 10 11 24 9 17
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080215 NEMS market research
Q28 Where do you go most often to visit health & fitness clubs? Those who visit health and fitness clubs at Q21 Medway Valley Park,
Gillingham, ME7 1HF 13.8% 47 14.8% 1 14.5% 4 30.7% 4 14.7% 4 17.7% 3 18.7% 9 48.6% 16 4.5% 0
Other Venues outside Survey Area
11.0% 37 7.4% 1 4.3% 1 20.3% 3 8.6% 2 0.0% 0 4.5% 2 0.0% 0 32.8% 2
Other Venues inside Survey Area
10.7% 36 0.0% 0 6.0% 2 4.7% 1 0.0% 0 48.7% 9 16.0% 8 12.8% 4 6.2% 0
Cygnet Leisure Centre, Gravesend, DA11 8BU
10.4% 35 2.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Cascade Leisure Centre, Gravesend, DA12 4LG
9.3% 31 11.1% 1 2.6% 1 3.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Strood Leisure Centre, Rochester, ME2 3JQ
5.8% 19 4.3% 0 32.5% 8 8.2% 1 2.6% 1 0.0% 0 14.4% 7 0.0% 0 0.0% 0
The Park Club, Snodhurst Bottom, Walderslade Road, Chatham
4.0% 13 0.0% 0 5.6% 1 9.9% 1 11.5% 3 0.0% 0 15.6% 8 0.0% 0 0.0% 0
Spirit Health Club, Holiday Inn Maidstone, London Road, Wrotham Heath
3.3% 11 10.9% 1 0.0% 0 4.7% 1 7.4% 2 0.0% 0 12.0% 6 0.0% 0 0.0% 0
Roko Health Club, Will Adams Way, Watling Street, Gillingham
2.9% 10 0.0% 0 0.0% 0 0.0% 0 3.5% 1 9.2% 2 0.0% 0 19.1% 6 23.4% 1
Splashes Leisure Pool, Rainham, ME8 7EG
2.5% 8 2.7% 0 5.5% 1 9.9% 1 16.0% 4 0.0% 0 0.0% 0 3.7% 1 6.2% 0
Mepham Fitness and Tennis Centre, Meopham, DA13 0AH
2.3% 8 31.6% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
The Roffen Club, New Road, Rochester
2.2% 8 0.0% 0 0.0% 0 0.0% 0 21.0% 5 5.9% 1 2.2% 1 0.0% 0 0.0% 0
Hundred of Hoo Leisure Centre, Main Road, Hoo, Rochester
2.1% 7 0.0% 0 2.6% 1 0.0% 0 0.0% 0 0.0% 0 4.9% 2 0.0% 0 0.0% 0
Swanscombe Leisure Centre, Swanscombe, DA10 0LP
1.8% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Lordswood Leisure Centre, Chatham, ME5 8YE
1.7% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 9.4% 5 3.7% 1 0.0% 0
NRG Gyms, Garrick Street, Gravesend
1.2% 4 4.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Crayside Leisure Centre, Dartford, DA1 4HR
1.1% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Swallows Leisure Centre, Sittingbourne, ME10 4NT
0.8% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.7% 1 27.0% 1
Anytime Fitness, Chatham, ME4 4JA
0.3% 1 0.0% 0 3.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Strand Leisure Park, , ME7 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
by Zone (Part 2 of 2) Gravesham & Medway Household Survey Page 54 Weighted: for GVA February 2015
Total Zone 08 Zone 09 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Zone 15
080215 NEMS market research
1TT (Don't know / varies) 12.6% 42 10.0% 1 22.9% 6 8.0% 1 14.6% 3 18.6% 3 2.2% 1 8.5% 3 0.0% 0Weighted base: 338 9 26 15 24 18 50 32 6Sample: 299 26 22 16 21 15 24 15 12 Q29 Where do you go most often for theatres / museums / art galleries? Those who visit theatres / museums / art galleries at Q21 West End, London 63.5% 400 60.1% 8 57.9% 17 65.0% 25 51.1% 22 54.1% 25 76.4% 64 43.2% 27 64.3% 12The Orchard Theatre,
Dartford 11.1% 70 17.7% 2 6.5% 2 5.5% 2 5.4% 2 4.0% 2 0.0% 0 0.0% 0 0.0% 0
The Central Theatre, Chatham
5.9% 37 0.0% 0 11.8% 3 3.1% 1 14.3% 6 8.0% 4 9.1% 8 22.5% 14 0.0% 0
Other Venues outside Survey Area
2.2% 14 5.7% 1 4.8% 1 6.9% 3 0.0% 0 0.0% 0 2.6% 2 1.9% 1 3.9% 1
The Woodville, Gravesend 1.6% 10 8.7% 1 0.0% 0 0.0% 0 0.0% 0 2.3% 1 0.0% 0 1.9% 1 0.0% 0The Brook Theatre, Chatham 1.4% 9 3.8% 1 5.2% 2 0.0% 0 0.0% 0 2.3% 1 0.0% 0 8.5% 5 0.0% 0The Marlowe Theatre, The
Friars, Canterbury 1.4% 9 1.3% 0 0.0% 0 0.0% 0 3.0% 1 1.7% 1 0.0% 0 4.4% 3 18.2% 4
Medway Little Theatre, Rochester
1.2% 7 0.0% 0 4.6% 1 4.8% 2 3.0% 1 2.3% 1 0.0% 0 2.5% 2 1.3% 0
RNLI Chatham Museum, Chatham, ME4 4TZ
0.9% 5 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 2.7% 2 0.0% 0 0.0% 0
Other Venues Rochester 0.8% 5 1.3% 0 2.3% 1 0.0% 0 5.7% 2 2.3% 1 0.0% 0 0.0% 0 0.0% 0Canterbury City Centre 0.8% 5 0.0% 0 0.0% 0 2.6% 1 0.0% 0 0.0% 0 2.7% 2 0.0% 0 6.2% 1Museums / Art Galleries: 0.7% 4 0.0% 0 2.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.3% 3 0.0% 0Other Venues inside Survey
Area 0.6% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Nucleus Arts Centre, Rochester
0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 1.3% 1 0.0% 0 0.0% 0
Oriental Arts Centre, Gillingham
0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.5% 2 0.0% 0
Royal Engineers Museum, Gillingham, ME4 4UG
0.1% 1 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0
Nucleus Arts Centre, Chatham
0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0
St Andrew's Arts Centre, Gravesend
0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0
(Don't know / varies) 7.2% 45 1.3% 0 4.6% 1 12.1% 5 13.6% 6 19.4% 9 5.1% 4 8.4% 5 6.1% 1Weighted base: 629 13 29 39 42 47 84 63 19Sample: 622 46 28 42 47 42 40 31 50
by Zone (Part 2 of 2) Gravesham & Medway Household Survey Page 55 Weighted: for GVA February 2015
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080215 NEMS market research
GEN Gender of respondent: Male 32.9% 493 24.0% 7 32.9% 34 41.1% 34 26.2% 24 34.5% 39 34.2% 68 29.4% 54 32.4% 13Female 67.1% 1008 76.0% 21 67.1% 70 58.9% 48 73.8% 67 65.5% 74 65.8% 131 70.6% 131 67.6% 27Weighted base: 1501 27 104 82 90 113 199 185 40Sample: 1501 94 100 100 101 100 100 97 105 AGE Could I ask, how old are you? 18 to 24 5.4% 81 5.6% 2 4.2% 4 1.4% 1 4.5% 4 4.6% 5 5.9% 12 9.8% 18 8.3% 325 to 34 15.6% 234 14.8% 4 12.8% 13 19.5% 16 11.7% 11 14.1% 16 21.6% 43 14.6% 27 18.1% 735 to 44 19.8% 298 17.8% 5 20.6% 21 12.8% 10 14.1% 13 8.1% 9 28.6% 57 14.0% 26 8.7% 345 to 54 18.4% 277 19.1% 5 12.2% 13 21.0% 17 11.6% 10 7.4% 8 14.8% 30 12.3% 23 6.7% 355 to 64 16.4% 247 19.3% 5 20.1% 21 20.3% 17 16.7% 15 31.6% 36 12.5% 25 16.7% 31 25.0% 1065 + 21.6% 325 20.1% 6 25.8% 27 23.0% 19 35.7% 32 31.8% 36 13.0% 26 32.8% 61 28.0% 11(Refused) 2.7% 40 3.2% 1 4.2% 4 2.1% 2 5.7% 5 2.3% 3 3.6% 7 0.0% 0 5.2% 2Weighted base: 1501 27 104 82 90 113 199 185 40Sample: 1501 94 100 100 101 100 100 97 105 ADU How many adults, including yourself, live in your household (16 years and above)? One 21.7% 325 18.2% 5 24.4% 25 25.1% 20 19.2% 17 35.9% 41 19.1% 38 26.1% 48 18.5% 7Two 47.5% 713 54.4% 15 49.6% 52 45.5% 37 51.0% 46 44.7% 51 45.0% 89 44.1% 82 51.5% 20Three 16.0% 239 16.6% 5 12.6% 13 12.2% 10 14.3% 13 7.8% 9 23.3% 46 16.5% 31 17.0% 7Four 8.1% 121 5.5% 1 5.5% 6 8.9% 7 6.0% 5 5.0% 6 6.2% 12 10.1% 19 3.6% 1Five 2.4% 36 0.0% 0 2.9% 3 4.9% 4 0.9% 1 4.5% 5 1.2% 2 0.0% 0 1.3% 1Six or more 0.3% 4 1.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Refused) 4.2% 63 4.0% 1 5.0% 5 3.5% 3 8.6% 8 2.1% 2 5.1% 10 3.2% 6 8.0% 3Weighted base: 1501 27 104 82 90 113 199 185 40Sample: 1501 94 100 100 101 100 100 97 105 CHI How many children live in your household, aged 15 years and under? None 70.3% 1055 70.7% 19 70.1% 73 74.8% 61 77.7% 70 78.9% 90 64.5% 128 81.5% 151 79.0% 31One 12.8% 192 10.0% 3 13.1% 14 11.3% 9 10.6% 10 9.7% 11 14.5% 29 6.9% 13 5.4% 2Two 9.3% 140 14.9% 4 8.9% 9 8.7% 7 0.0% 0 7.2% 8 9.2% 18 4.7% 9 7.6% 3Three 2.9% 43 1.5% 0 3.0% 3 1.7% 1 1.5% 1 2.0% 2 4.0% 8 2.2% 4 1.8% 1Four 0.4% 7 0.0% 0 0.0% 0 0.0% 0 1.6% 1 0.0% 0 0.0% 0 1.5% 3 0.0% 0Five 0.2% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 3 0.0% 0 0.0% 0Six or more 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Refused) 4.0% 61 2.9% 1 5.0% 5 3.5% 3 8.6% 8 2.1% 2 6.3% 12 3.2% 6 6.2% 2Weighted base: 1501 27 104 82 90 113 199 185 40Sample: 1501 94 100 100 101 100 100 97 105
by Zone (Part 2 of 2) Gravesham & Medway Household Survey Page 56 Weighted: for GVA February 2015
Total Zone 08 Zone 09 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Zone 15
080215 NEMS market research
CAR How many cars does your household own or have the use of? None 12.7% 191 3.8% 1 13.9% 14 13.5% 11 17.2% 16 23.1% 26 14.3% 28 12.5% 23 4.7% 2One 38.4% 576 27.1% 7 46.3% 48 36.6% 30 44.1% 40 48.7% 55 28.3% 56 45.3% 84 37.2% 15Two 32.5% 488 48.2% 13 27.0% 28 29.9% 24 28.6% 26 17.4% 20 43.9% 87 25.6% 47 36.9% 15Three or more 12.6% 189 15.7% 4 7.7% 8 17.3% 14 2.7% 2 8.7% 10 7.8% 16 13.4% 25 16.9% 7(Refused) 3.8% 56 5.4% 1 5.0% 5 2.7% 2 7.4% 7 2.1% 2 5.7% 11 3.2% 6 4.3% 2Weighted base: 1501 27 104 82 90 113 199 185 40Sample: 1501 94 100 100 101 100 100 97 105 EMP Which of the following best describes the chief wage earner of your household's current employment situation? [PR] Working full time 56.0% 840 46.1% 13 46.1% 48 56.3% 46 43.9% 40 39.9% 45 68.2% 136 49.5% 92 41.5% 16Working part time 8.4% 127 15.7% 4 7.2% 7 8.8% 7 2.8% 3 9.4% 11 7.3% 15 5.8% 11 13.8% 5Unemployed 2.4% 36 5.6% 2 4.6% 5 0.8% 1 2.9% 3 4.4% 5 2.6% 5 1.4% 3 1.0% 0Retired 27.4% 411 25.9% 7 29.5% 31 30.7% 25 41.7% 38 39.7% 45 16.8% 33 37.3% 69 34.8% 14A housewife / househusband 0.9% 13 0.0% 0 2.3% 2 0.0% 0 0.0% 0 1.0% 1 1.5% 3 0.0% 0 1.3% 1A student 0.2% 4 1.4% 0 1.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Sick / disabled 1.2% 18 1.4% 0 2.3% 2 1.3% 1 2.9% 3 3.5% 4 0.0% 0 0.0% 0 1.8% 1Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Refused) 3.5% 53 4.0% 1 6.5% 7 2.1% 2 5.9% 5 2.1% 2 3.6% 7 6.0% 11 5.8% 2Weighted base: 1501 27 104 82 90 113 199 185 40Sample: 1501 94 100 100 101 100 100 97 105 QUOTA Zone Zone 1 9.5% 142 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Zone 2 4.4% 65 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Zone 3 3.0% 45 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Zone 4 6.3% 95 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Zone 5A 8.0% 120 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Zone 5B 7.1% 106 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Zone 5 15.0% 226 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Zone 6 1.8% 26 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Zone 7 4.0% 61 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Zone 8 1.8% 27 100.0% 27 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Zone 9 6.9% 104 0.0% 0 100.0% 104 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Zone 10 5.4% 82 0.0% 0 0.0% 0 100.0% 82 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Zone 11 6.0% 90 0.0% 0 0.0% 0 0.0% 0 100.0% 90 0.0% 0 0.0% 0 0.0% 0 0.0% 0Zone 12 7.6% 113 0.0% 0 0.0% 0 0.0% 0 0.0% 0 100.0% 113 0.0% 0 0.0% 0 0.0% 0Zone 13 13.3% 199 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 100.0% 199 0.0% 0 0.0% 0Zone 14 12.3% 185 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 100.0% 185 0.0% 0Zone 15 2.6% 40 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 100.0% 40Weighted base: 1501 27 104 82 90 113 199 185 40Sample: 1501 94 100 100 101 100 100 97 105