Nonprofits and New Blood:
Donor Value Over 12 Months
$96
$187
Traditional1
+95%
Source: Convio whitepaper entitled “Integrating Online Marketing (eCRM) with Direct Mail Fundraising”1 Traditional defined as offline use.2 Internet Enabled defined as both offline and eCRM use.
Internet Enabled2
34.4%
50.9%
New Donor Renewal Rate
Traditional
+48%
Internet Enabled
Lifetime Donor Value
$314
$694
Lifetime Donor Value
Traditional
+121%
Internet Enabled
Unsubscribes
Email bounces
Lapsing records
This is your email file!
Annual churn rate is 18%! – 2011 eNonprofit Benchmarks Study
Organic ResultsOrganic Results
Paid Ads
*This is a term coined by Seth Godin.
