July 2015
0
Non-deal Road Show Presentation
Zhaopin Limited
This presentation contains forward-looking statements made under the “safe harbor” provisions of Section 21E of
the Securities Exchange Act of 1934, as amended, and the U.S. Private Securities Litigation Reform Act of 1995.
These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “future,”
“intends,” “plans,” “believes,” “estimates,” “confident” and similar statements. Zhaopin may also make written or
oral forward-looking statements in its reports filed with or furnished to the U.S. Securities and Exchange
Commission, in its annual report to shareholders, in presentations and other written materials and in oral
statements made by its officers, directors or employees to third parties. Any statements that are not historical
facts, including statements about Zhaopin’s beliefs and expectations, are forward-looking statements that involve
factors, risks and uncertainties that could cause actual results to differ materially from those in the forward-looking
statements. Such factors and risks include, but not limited to the following: Zhaopin’s goals and strategies; its
future business development, financial condition and results of operations; its ability to retain and grow its user
and customer base for its online career platform; the growth of, and trends in, the markets for its services in
China; the demand for and market acceptance of its brand and services; competition in its industry in China; its
ability to maintain the network infrastructure necessary to operate its website and mobile applications; relevant
government policies and regulations relating to the corporate structure, business and industry; and its ability to
protect its users' information and adequately address privacy concerns.
Further information regarding these and other risks, uncertainties or factors is included in the Company's filings
with the U.S. Securities and Exchange Commission. All information provided in this presentation is current as of
the date of the presentation, and Zhaopin does not undertake any obligation to update such information, except
as required under applicable law.
Safe Harbor Statement and Disclaimer
1
Business Overview Page 3-4
Investment Highlights Page 6-14
Key Financials and Operational Metrics Page 16-21
Future Growth Strategy Page 23
Table of Contents
2
2.1 1.9
Zhaopin Player 2
Zhaopin - we are the leading career platform in China on both
job seeker side and employer side
Source:
(1) iResearch, simple average number of daily unique visitors each month in CY14 and CY15 Q1. Daily unique visitors of Player 2 does not include the traffic of the subsidiary
that it acquired in 2015.
(2) iResearch, simple average monthly visits per user throughout CY14 and CY15 Q1.
(3)As of March 31, 2015. Source: Press releases by Zhaopin and Player 2.
(4) A “unique customer” refers to a customer that purchases the respective company’s online recruitment services during each period. Source: Press releases by Zhaopin and
Player 2.
(in millions)
10.7 5.9
Zhaopin Player 2
(frequency)
(in millions)
291,563 287,914
Zhaopin Player 2
30% 30%28%
30%
24%26%
21% 19% 18%
11%
FY14Q3 FY14Q4 FY15Q1 FY15Q2 FY15Q3
Zhaopin
Player 2
97.387.0
Zhaopin Player 2
Average daily unique visitors(1)
Average monthly visits per user(2)
Quarterly unique customers(4)
Number of registered users(3)
YoY growth in no. of quarterly unique customers(4)
Job seeker side Employer side
Zhaopin has become No.1 in number of unique customers since Q3 FY15
Zhaopin is a leading career platform in China which connects users with relevant job opportunities throughout their career
lifecycle.
3
Overview of our business model
Zhaopin engages white-collar users throughout their career lifecycle
Graduation
Campus recruitment
xiaoyuan.zhaopin.com
Change job
White collar
recruitment
www.zhaopin.com
Career advancement
High-end recruitment
www.highpin.cn
Skills and personality assessment
Assessment and
testing services
ceping.zhaopin.com
Continuous education
Vocational learning
and training
edu.zhaopin.com
Complementary service offerings across the entire career lifecycle of our users
Jobseekers
~ 100 million
Employers
~ 300,000 quarterlyBest search and
matching experience
Core onlinerecruitment platform
4
Business Overview Page 3-4
Investment Highlights Page 6-14
Key Financials and Operational Metrics Page 16-21
Future Growth Strategy Page 23
Table of Contents
5
Key Investment Highlights
Nationwide sales network with high capability and productivity
3
Large addressable market with huge growth potential
1
Robust product innovation and business expansion capabilities
4
Strong market leadership on both job seeker side and employer side
2
6
Successfully executed mobile strategy
5
Agriculture27.0%
Manufacturing41.0%
Services32.0%
7
China's GDP expected to keep growing Rate of urbanization continues to grow
Service sector gains share of jobs as the economy becomes
increasingly sophisticated Steady rise in number of SMEs
Agriculture9.2%
Manufacturing42.6%
Services48.2%
Source: International Monetary Fund, as of 14 March 2013, National Bureau of Statistics of China and iResearch Public Data.
43%44%
46%47%
48%50%
51%53%
54%55%
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1980 2014
(US$ in trillions, except for percentages)
(millions)
5.1 6.07.5 8.5 9.5 10.4 11.1 11.9 12.7 13.6
9.2
10.6
9.5
7.7 7.7 7.4 7.0 7.0 7.0 7.0
0
4
8
12
0
5
10
15
20
2009 2010 2011 2012 2013 2014 2015E 2016E 2017E 2018E
China GDP (nominal) Real GDP Growth (%)
42 4650
5458
6367
7378
2009 2010 2011 2012 2013 2014 2015E 2016E 2017E
Chinese economy continues to grow at 7% with service
segment contributing half of the economy1
8
Shortage of skilled workers in China
(# of job vacancies / # of available skilled workers in China) (% of Generation Y employees changing jobs as of the age of 27 to 31(1))
Note: (1) Generation Y is defined as those born between 1980–84, based on Zhaopin survey as of Feb 24, 2011.
Source: Ministry of Human Resources and Social Security of China, Zhaopin survey as of Feb 24, 2011.
Demand for the first time exceeded supply in 2010
High frequency of job changes
0.71
0.79
0.88
0.93
0.96 0.960.98
0.950.91
1.01
1.06 1.071.09
20
01
20
02
20
03
20
04
20
05
20
06
20
07
20
08
20
09
20
10
20
11
20
12
20
13
18%
56%
26%
Never 1-3 times >3 times
Job market trends continue to favor online recruitment
business1
74
104
151
2013 2017E
Zhaopin's (stand-alone) registered users
Number of online job seekers in China
Both job seeker side and employer side are under-penetrated,
indicating big growth potential
Zhaopin registered users vs. China online job seekers Zhaopin unique employers vs. China online employers
(in millions)
Notes:
(1) # of online job seekers in China.
(2) Zhaopin’s number of registered users as of December 31, 2013.(Zhaopin standalone data)
(3) # of online SME employers in China. Source: iResearch reports.
(4) Zhaopin’s number of unique employers for the 12 months ended June 30, 2014.
Source: Company data and iResearch Survey
Multiplier effect on the
number of placements as
a result of increase in job
changes per user
Under-penetrated and growing user (1)
base … …and employer base
Penetration rate = 71.3%
(2)
9
Our 0.34 million unique employers in 2014 (4)
Penetration rate= 17%
70 million SMEs in China
2 million (3)
Online employers in China
1
10
Strong market leadership on both job seeker and employer
sides
Employer sideJob seeker side
Zhaopin / Player 2 in Daily UV** (PC + Mobile)
88%99% 104% 102%
106%
FY14Q3 FY14Q4 FY15Q1 FY15Q2 FY15Q3
+20%
No. of Unique Customers
(in ‘000)
235 244265 272
292259
280 284 279 288
91% 87% 93% 98% 101%
FY14Q3 FY14Q4 FY15Q1 FY15Q2 FY15Q3
Zhaopin Player 2 Zhaopin / Player 2
85 90 92 94 97
76 79 82 84 87
111% 113% 113% 112% 112%
100%
110%
120%
130%
140%
150%
0
50
100
FY14Q3 FY14Q4 FY15Q1 FY15Q2 FY15Q3
Zhaopin Player 2 Zhaopin / Player 2
No. of Registered Users
(in millions)
Zhaopin has become
No.1 in number of
unique customers
since Q3 FY15
30% 30%28%
30%
24%
26%21%
19% 18%
11%
FY14Q3 FY14Q4 FY15Q1 FY15Q2 FY15Q3
Zhaopin Player 2
YoY growth in no. of quarterly unique customers
2
Source: Press releases by Zhaopin and Player 2, company data and iResearch reports
Competitive advantages driving market leading position
Players that focus exclusively on recruitment
and career-related services
High-end niche recruitment websites
Professional networking websites
General websites which offer recruitment as
part of their services
11
Competitive landscape
Apr-14 1st 2nd 6th 4th NA
May-14 1st 2nd 6th 4th 33rd
Jun-14 1st 2nd 6th 4th 29th
Jul-14 1st 2nd 6th 4th 23th
Aug-14 1st 2nd 5th 4th 17th
Sep-14 1st 2rd 4th 5th 18th
Oct-14 1st 2rd 4th 5th 23th
Nov-14 1st 2rd 4th 5th 18th
Dec-14 1st 2rd 4th 5th 14th
Jan-15 1st 2rd 5th 4th 20th
Feb-15 1st 2rd 4th 5th 19th
Mar-15 1st 2rd 5th 4th 14th
Source: iResearch public data. The ranking is measured among major online recruitment companies in China.
Based on job seeker metrics, Zhaopin is consistently the
market leader that is exclusively focused on recruitment and
career related services through a jobseeker’s career lifecycle
Ranking by average daily unique visitors
TMT vertical recruitment websites
2
Nationwide sales network with high capability and productivity
Our nationwide sales footprint enables us to
develop business relationships with customers in
targeted local markets and industry verticals
Shanghai
Chongqing
Chengdu
Changsha
Wuhan
Xian
Fuzhou
Xiamen
ShenzhenGuangzhou
Hangzhou
Suzhou**Hefei
Zhengzhou
DalianShijiazhuang Tianjin
Beijing
JinanQingdao
ShenyangMore than 3,000
sales and account
management
representatives in 33
regional offices
nationwide
Taiyuan
Haerbin
Nanjing
Kunming
Ningbo
Wuxi
ChangchunJilin
Nanchang
Guiyang
*
* Numbers are calculated as of
March 31, 2015. The company
opened its second call center in
Suzhou in October 2014.
** The second call center
Recent progress of new Suzhou call center:
• About 150 headcount
• Covering ~200 cities
• Focusing on southern & eastern regions
3
Source: Company data 12
Real estate
Consumer/
retail
TMT
Automotive
Financial
services
Recent product innovation
• Employers send “Olive Branches” to selected candidates allowing the
job seekers to instantly access the job application once accepted, and
employers to access the job seeker’s contact information
Quick Feedback • A PC and mobile-based product that allows employers to provide instant
feedback to job applicants once the application has been submitted
Priority Listing • Premium charged for higher search results, generating better recruiting
results for employers
Robust product innovation capabilities 4
13
Olive Branch
(Invite to apply)
Easy Hire • A mobile-based product that provides employers with a user-friendly
platform to track applications to their job postings and offer quick
feedback through WeChat anytime anywhere
Successful launch of new business – Highpin.cn
14
4
About Highpin.cn
• Positioning: focus on high-end job seekers with RMB100K+
annual salary (~200K for tier-1 cities)
• Features:
- Three-way interaction among headhunters, job seekers and
employers
- Fit passive job seekers needs through functions like “job
invitations”
- Provide comprehensive profiles of job seekers by 3D resumes
- Promote interactions between different parties through functions
such as “review” and “credit rating”
Source: Company data as of Mar 2015
Job Invitation 3D Resume
Business Overview Page 3-4
Investment Highlights Page 6-14
Key Financials and Operational Metrics Page 16-21
Future Growth Strategy Page 23
Table of Contents
15
821.5
908.9
1,079.8
796.2
952.8
FY2012 FY2013 FY2014 FY2014Q1-Q3
FY2015Q1-Q3*
772.9
866.9
1,057.7
778.8
938.9
FY2012 FY2013 FY2014 FY2014Q1-Q3
FY2015Q1-Q3*
Total revenues
(RMB million)
Net revenues
16
(RMB million)
Robust top-line revenue growth
* Quarterly numbers refer to unaudited financial results.
Source: Company data
692.8
769.1
882.5
641.1
778.6
FY2012 FY2013 FY2014 FY2014Q1-Q3
FY2015Q1-Q3*
Online recruitment services revenues Number of unique customers and ARPU
(RMB million) (Average Revenue per Customer ("ARPU") in RMB)
Solid online recruitment revenue growth driven by strong
customer volume growth
17
222
257
335
235
292
FY2012 FY2013 FY2014 FY2014
Q3
FY2015
Q3*
No. of unique customers('000)
3,114 2,991
2,633
922 897
FY2012 FY2013 FY2014 FY2014
Q3
FY2015
Q3*
ARPU
* Quarterly numbers refer to unaudited financial results.
Source: Company data
18
84% 85% 82% 81% 82%
16% 15% 18% 19% 18%
FY2012 FY2013 FY2014 FY2014Q1-Q3
FY2015Q1-Q3*
Online recruitment services Other services revenues
128.8 139.8
197.3
155.1
174.2
FY2012 FY2013 FY2014 FY2014Q1-Q3
FY2015Q1-Q3*
Revenue Breakdown Between Online and Other Services Other Services Revenues
Other services revenues continue to grow
(RMB million)
* Quarterly numbers refer to unaudited financial results.
Source: Company data
Operating expenses (unaudited)
Operating profit and margin (unaudited)
(RMB million)
(RMB million)
(RMB million)
* All quarters refer to fiscal quarters. Zhaopin’s fiscal year refers to the 12 months ended June 30. All quarter numbers refer to unaudited financial results.
** Reported net profits for FY13 Q3 and Q4 included withholding taxes associated with cash dividends by a subsidiary to Zhaopin Ltd. in an amount of RMB13 million and RMB10 million respectively.
Excluding such taxes, the net profits and net margins would be RMB36 million and 17% for FY13 Q3 and RMB48 million and 20% for FY13 Q4, respectively.
***Excluding the one-time tax expense of RMB5 million arising from the ownership change of a consolidated affiliated entity, our net profit and net margin for FY15, 1Q would have been RMB65 million and
22%, respectively.
1
Net profit and margin (unaudited)
(RMB million)
Gross profit and margin (unaudited)
186
202 195 216 217
250 238
258 268
300 279
94%
91% 91%93% 93%
88%
90%
93% 93%
89%89%
13 Q1* 13 Q2 13 Q3 13 Q4 14 Q1 14 Q2 14 Q3 14 Q4 15 Q1 15 Q2 15 Q3
132 151 152 156
165
194 185
192 200
228 216
66% 68% 71% 67% 71% 69% 70% 69% 69% 68% 69%
13 Q1 13 Q2 13 Q3 13 Q4 14 Q1 14 Q2 14 Q3 14 Q4 15 Q1 15 Q2 15 Q3
54 52
43
59
52 56 53
67 68 72
63
27%
23%20%
26%
22%20% 20%
24% 24%21% 20%
13 Q1 13 Q2 13 Q3 13 Q4 14 Q1 14 Q2 14 Q3 14 Q4 15 Q1 15 Q2 15 Q3
19Source: Company data. All quarterly margins and expenses percentage are calculated as a % of quarterly net revenue.
50
45
23
38
47 41 43
56 60 62
58 25%
20%
11%
16%
20%
14%17%
20% 21%18% 19%
13 Q1 13 Q2 13 Q3**
13 Q4**
14 Q1 14 Q2 14 Q3 14 Q4 15 Q1***
15 Q2 15 Q3
Stable profitability with continued investment to support
business expansion
617.8
944.9
1,536.7 1,508.6
1,662.1 1,769.1
FY2012 FY2013 FY2014 FY2015Q1
FY2015Q2
FY2015Q3
330.0
390.7
488.7 496.4
534.4548.4
FY2012 FY2013 FY2014 FY2015Q1
FY2015Q2
FY2015Q3
Deferred revenue Cash balance (1)
(As of fiscal year-end )
(RMB million)
(1) Including restricted cash, time deposits and restricted time deposits.
(2) Quarterly numbers refer to unaudited financial results.20
Source: Company data
(As of quarter-end )
(RMB million)
(As of fiscal year-end )
(RMB million)
(As of quarter-end )
(RMB million)
Strong cash generating capability and healthy cash position
(2) (2)
Healthy growth in key operating metrics
No. of Registered Users No. of Completed Resumes
No. of Job Postings
(in million)
56.6 76.9
89.5 84.6
97.3
FY2012 FY2013 FY2014 FY2014 Q3 FY2015 Q3
7.6 11.0
18.1
12.5
17.3
FY2012 FY2013 FY2014 FY2014Q1-Q3
FY2015Q1-Q3
41.3
57.1 66.5 62.8 71.4
FY2012 FY2013 FY2014 FY2014 Q3 FY2015 Q3
Average Daily Unique Visitors
(in million)
1.4 1.8 2.2 1.9 2.1
FY2012 FY2013 FY2014 FY2014Q1-Q3
FY2015Q1-Q3
21
(As of fiscal year-end / quarter-end)
(in million)
(As of fiscal year-end / quarter-end)
( in million)
Source: Company data.
Business Overview Page 3-4
Investment Highlights Page 6-14
Key Financials and Operational Metrics Page 16-21
Future Growth Strategy Page 23
Table of Contents
22
Our vision and future growth strategy
Our strategic objective is to strengthen our leadership as the No.1 career platform for
job seekers in China
Attracting and retaining more users and customers by growing our core
marketplace aggressively
Leverage our core platform to expand into adjacent product offerings
Continue to pursue our mobile strategies
Proactively pursue strategic investment and acquisition opportunities
23