NO MONEY, NO PROBLEMS: 15 FREE TOOLS YOUR
STARTUP SHOULD BE USING
Flynn Zaiger@onlineoptimism
March 15, 2016
What will we be covering today?
› The briefest of introductions› How to get the most out of this session› The 15 Tools!› Questions
I’m FlynnI run Online Optimism,a New Orleans marketingagency.
My awesome team
More importantly, I love free stuff.Particularly for my business.Endless coffee ain’t cheap.
Getting the Most Out of This Talk
› Your handout› The reason for the software› The name of the software› What it does› How long it’s free› Any alternatives (may not be free)
› Let’s use a “real life” example
#1:WAVEBecause It’s much easier to begin accounting at the end of day 1 than the end of year 1.
WHAT IS BREAKFAST BURRITOS & BELLINIS TRYING TO DO?They want to keep track of business banking accounts, set up invoicing, and see financial statements.
WHAT IS WAVE?Accounting software that can handle:● Invoices (one-time &
recurring)● Transaction tracking● Financial reporting
WHEN DO I START PAYING?● 10 employees● Payroll● Collecting payments
#2:GOOGLE VOICEBecause I dare you to launch a New Orleans companywithout a 504 phone number.
WHAT IS BREAKFAST BURRITOS & BELLINIS TRYING TO DO NOW?Appear local in whatever market they’re launching in!
WHAT IS GOOGLE VOICE?Phone management software that can:● Provide you with a
phone number with a specific area code
● Ring multiple phones whenever you get a call
● Transcribe & share voicemails
WHEN DO I START PAYING?● Never. Thanks Google!
#3:HARVESTBecause bragging to your friends about working 100 hours a week is way more satisfying with graphs to back it up.
WHAT IS BREAKFAST BURRITOS & BELLINIS TRYING TO DO NOW?They want to make sure that their time is being used efficiently and effectively.
WHAT IS HARVEST?Time Tracking Software● Understanding how long
tasks take as an entrepreneur is incredibly helpful
● Even more useful for creative industries where you bill for your time.
WHEN DO I START PAYING?● 2 users● 5 clients● 3 projects
#4:WEEBLYBecause you can’t have a business without a website in 2016.
WHAT IS BREAKFAST BURRITOS & BELLINIS TRYING TO DO NOW?Build a website.
WHAT IS WEEBLY?Website Builder. Includes● Free hosting!● Super easy drag and
drop builder.● Websites are
automatically responsive, so they work on tablets / laptops / phones.
WHEN DO I START PAYING?● Want your own domain● Want to remove
Weebly’s footer ads.
#5:GOOGLE ANALYTICSBecause understanding your business is key to growing it
WHAT IS BREAKFAST BURRITOS & BELLINIS TRYING TO DO NOW?Learn more about who’s on their website
WHAT ISGOOGLE ANALYTICS?Enterprise-class analytics for websites & mobile apps. It includes:● Demographic
information on your visitors
● What pages on your site are visited the most
● Nearly unlimited amount of data.
WHEN DO I START PAYING?Never. I told you Google was great.
#6:HOOTSUITEBecause if people are ordering burritos and bellinis, they’re going to want to tweet about it.
WHAT IS BREAKFAST BURRITOS & BELLINIS TRYING TO DO NOW?Market themselves via social media
WHAT IS HOOTSUITE?Social Media management and scheduling software. It includes:● Track Facebook,
Twitter, Instagram in one place
● Monitor multiple streams of social content at once
● Schedule posts for later
WHEN DO I START PAYING?● Managing 4+ social
media profiles● Need bulk scheduling
#7:RapportiveBecause you should know who you’re talking to.
WHAT IS BREAKFAST BURRITOS & BELLINIS TRYING TO DO NOW?Once emails start coming in quickly, they realized they need to know more about their customers ASAP.
WHAT IS RAPPORTIVE?A Chrome / Firefox plug-in that Shows LinkedIn information in your Gmail. Includes:● Company information● Shared connections● Headshot
WHEN DO I START PAYING?Never. It’s free.
#8:MailchimpBecause (fun fact) the ROI of email marketing is 4300%
WHAT IS BREAKFAST BURRITOS & BELLINIS TRYING TO DO NOW?Establish an email newsletter
WHAT IS MAILCHIMP?Mailchimp is a newsletter & customer email management system. With it, you can:● Set up sign-up forms● Segment your email
subscribers● Send out newsletters● Set up automated email
funnels
WHEN DO I START PAYING?● 2,001 subscribers● 12,001 emails in a
month
#9:MindmeisterBecause brainstorming on a whiteboard is so 2000 and late.
WHAT IS BREAKFAST BURRITOS & BELLINIS TRYING TO DO NOW?Come up with creative ideas to grow!
WHAT IS MINDMEISTER?Collaborative mind mapping software. This helps you:● Brainstorm ideas● Lay out your thoughts● Become more creative● Work with others to
expand your creativity
WHEN DO I START PAYING?● 4 mindmaps● Want to export
mindmaps
#10:SlackBecause receiving texts from your boss is scary, but receiving slacks from your boss is fun!
WHAT IS BREAKFAST BURRITOS & BELLINIS TRYING TO DO NOW?They went with Idea #1: Hire more people. But now they need to communicate better!
WHAT IS SLACK?Real-time chat for modern times. Includes:● Group chat and
channels● Private messaging● Share text, images,
videos, even GIFs!● Works on browsers,
tablets, phones.
WHEN DO I START PAYING?● 10,001 message archive● 5.1GB storage
#11:AsanaBecause you don’t want someone skipping steps in your burrito recipe.
WHAT IS BREAKFAST BURRITOS & BELLINIS TRYING TO DO NOW?Now that our team has new people, how can we delegate tasks well?
WHAT IS ASANA?Project management software. It includes:● Set up tasks (one-time
and recurring)● Delegate tasks to
different members of your team
● Track where projects currently stand
WHEN DO I START PAYING?● 16 members on your
team
#12:Google Adwords Keyword SuggestBecause knowing what people are searching is some of the best market research you can get.
WHAT IS BREAKFAST BURRITOS & BELLINIS TRYING TO DO NOW?Utilize expansion idea #2 from mindmeister: Start an SEO Campaign, targeting searched for keywords.
WHAT IS GOOGLE ADWORDS KEYWORD SUGGEST?A free part of Google’s Adwords tools, it can:● Show you search
volume by keyword● Segment by locations● Show you seasonal
trends
WHEN DO I START PAYING?● Never. Feel free to send
Google a thank you email after this.
WHAT IS BREAKFAST BURRITOS & BELLINIS TRYING TO DO NOW?Utilize expansion idea #3 from Mindmeister. Begin physical locations. How can we find owners most efficiently?
These last three tools are a little more “advanced” than the first 12, so listen carefully.
#13:Unbounce
WHAT IS UNBOUNCE?A/B Testing for Landing Pages● Drag & Drop landing
page builder● Easily allow you to test
different versions against each other
WHEN DO I START PAYING?● Custom Domains /
URLs for your landing pages
WHAT IS BREAKFAST BURRITOS & BELLINIS TRYING TO DO NOW?See who is around their new physical locations
Because Facebook’s massive amount of data is scary as a user, but incredibly useful as an entrepreneur.
#14:Facebook Local Insights
WHAT IS FACEBOOK LOCAL INSIGHTS?Demographic information on those around your business.● Includes all Facebook
users, not just those that Like you.
● Show most popular times, ages, gender
● See how many are being shown your ads
WHEN DO I START PAYING?● Never. Facebook, like
Google, does it for the data.
WHAT IS BREAKFAST BURRITOS & BELLINIS TRYING TO DO NOW?Support their sales team with a CRM (Customer Relationship Management) System
Because sales is what grows businesses.
#15:Insightly
WHAT IS INSIGHTLY?An enterprise-level CRM system, that allows you to:● Save customer data and
information● Report on pitching sales
/ closing
WHEN DO I START PAYING?● 3 Users● 11 Emails a day
To Recap:1. Wave2. Google Voice3. Harvest4. Weebly5. Google Analytics6. Hootsuite7. Rapportive8. Mailchimp
9. Mindmeister10. Slack11. Asana12. Google Adwords Keyword Suggest13. Unbounce14. Facebook Local Insights15. Insightly
Find this presentation at:bit.ly/imsohungry
QUESTIONS?@onlineoptimism